NSIDE Austin Business July/August 2012 by NSIDE Publications

NSIDE GREATER AUSTIN BUSINESS MAGAZINE

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nsidethisissue july/august 2012

cover story | ross bennett

NSIDE NSIDE Austin Business Magazine July/August 2012

CO-PUBLISHER Angela Strickland

EDITOR

Erin O’Brien

creative director Elisa Giordano

graphic designer Cristina Villa Hazar

account executives Stephanie Hawley Diana Kumm Mandy McFarland

contributing writers Meredith Davis Margaret Farris Suzanne Vernau Feezel Tiffany Harelik Jody Joseph Marmel Daniel Ramirez Sharon Schweitzer

PHOTOGRAPHY DeAnn Hoeft Alberto Jimenez Norah Levine Michelle Loconto Will Wilson

events marketing manager Martha Morales

16 profile

collegiate assistants Alexia Dabdoub Kathleen Delgrande Taylor Green

Ross Bennett

Breaking the mold in the Austin fashion scene with a distinctive aesthetic and a lofty list of celebrity collaborators, the up-and-coming designer continues to establish himself as a true fashion star.

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departments 08 14 20 23 26 28 30

feature legal fashion social hour dine etiquette beauty

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AUSTIN NSIDE Publications Austin • San Antonio • Corpus Christi Copyright © by NSIDE Magazine Inc. All rights reserved. Reproduction without the expressed written permission of the publisher is prohibited.

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co-publisher’s note It is officially summer! That translates into 100-plus degrees in Austin. While living in this hot zone (pun intended), we manage to stay cool, regardless of the weather. As vacation plans come together, students end their “formal” educational responsibilities and adults cannot wait until their vacation days arrive, NSIDE is creating articles that will take you away from the everlasting summer. We strive to bring you the virtual AC while you read our articles about eclectic businesses, designers, social events and nightlife, medical mavens who are available 24/7 and the community we love, all within our fun and informative magazine. In this edition, we are proud to bring you fascinating stories about two exceptional doctors and the amazing designer, Ross Bennett. Between both cover stories is a mix of information, helpful ideas from various sources and a fun and chic collection of style. We know you will enjoy it all. We take advantage of all the contacts we discover to present what we know our city has to offer in an effort not only to escape the heat, but to bring you a remarkable resource to rely upon and utilize in the months ahead. While taking the much-needed time to enjoy NSIDE, you will certainly “get away from it all.” Consider it an introduction to the vacation you have planned, and have fun reading. We would like to extend a special thanks to Bennett, whom we are proud to have as a regular contributor, as well as a heartfelt thank-you to Drs. Michael Moossy and Thomas Loftus. We are honored to share their story and their professional medical knowledge and skills with you. These physicians are living proof that compassion is essential to the quality of medical care – and that friendship is what makes life so special. We would also like to extend an extra special thank-you to you, the readers of NSIDE. Our loyalty to you in providing the best of Austin is our way of saying “thank you,” today and always. Until our next edition, enjoy your summer. Angela Strickland ›› Co-Publisher

Behind the scenes with two of the best doctors in Aust in

and A test shoot with my son the the youngest member of c Mar , NSIDE team

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NSIDE staff erin oâ&#x20AC;&#x2122;brien

EDITOR E: erin@getnside.com

cristina villa hazar

elisa giordano creative director E: elisa@getnside.com

mandy mcfarland

graphic designer E: cristina@getnside.com

account executive 512.947.3043 / E: mandy@getnside.com

diana kumm

stephanie hawley

account executive 512.632.6483 / E: diana@getnside.com

martha morales

account executive 512.773.9245 / E: stephanie@getnside.com

taylor green

events marketing manager 832.628.9445 / E: martha@getnside.com

collegiate assistant E: taylor@getnside.com

kathleen delgrande

alexia dabdoub

collegiate assistant

suzanne vernau feezel contributing writer 512.417.0070

collegiate assistant E: alexia@getnside.com

deann hoeft

editorial photographer 512.680.4898 / E: deann@getnside.com

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[ nside / feature ]

The new “word of mouth” has gone almost entirely viral, shared primarily through email and the Internet.

get Social Social Communications: A unique firm for a unique town by Daniel Ramirez photography by Norah Levine

In the past two decades, everything has shifted. Gone are the days when the evening news was the most current source of information and newspapers and the Yellow Pages were the most reliable ways to find businesses. Without a doubt, marketing has changed in response to the new dynamic. Save for face-to-face interaction, most traditional methods have been

NSIDE AUSTIN BUSINESS

reduced, if not abandoned. Few can recall the last time they had a door hanger or were visited by a salesperson. With the advent of the Internet age, the new “word of mouth” has gone almost entirely viral, shared and distributed primarily through email and the Internet. Marketing, much like the society we now live in, moves at the speed of social media. To keep up, corporations have converted their advertising departments into production houses for Internet propaganda, capitalizing on the impressive reach and scope of social media. They turn into social media machines designed to keep corporations in the eye of the audience. But in a town that champions locally owned small businesses, these methods make it hard to compete, as proprietors have more than enough to tend to.

Enter Tori Tinnon, Kelly Schneider and Rachel Brock of Social Communications, a firm with more than enough creative horsepower to cater to the needs of the independent establishments that make Austin so definably unique. Founded by Tinnon, Social Communications is a one-stop ally for local businesses that want to take advantage of the social element in every aspect of their business. While getting “social” means engaging in social networking, the group also excels at getting an event, product or retail outlet in front of the right eyes through innovative design and well-executed social media broadcasting. Never overbearing and always thoughtful, the tasteful invites, press releases and informative updates are executed with the same panache and class as any of their events. The staff has a seasoned network of creative personalities in the greater Austin area to add a distinctly Austin flair to each and every business with which they partner. By being so connected and accessible, the firm serves as an innovative way for local businesses to avoid hiring separate design, press relations and social media departments in order to reap the benefit of being “social.” As defined by Tinnon, “Our goal is to act as a concierge that supports and relieves the stress of social media, PR and design so that business owners can focus on their own passion: running their business.” To get your business “social,” visit Social Communications online at www.socialinaustincom.com or look for the company on Facebook.

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[ nside / feature ]

Travel in Style

Thanks to luxury car service 4 Leaf Limo, Austinites of all income levels can enjoy a top-notch transportation experience. by Suzanne Vernau Feezel

What started out as an idea to create a small family-owned business just 18 months ago has quickly turned into a top-notch transportation experience helping Austinites travel in style within the city and around the state of Texas. Mike Nugent, a 2001 Dell retiree, saw a need for a car service in the Lakeway and Bee Cave community and started 4 Leaf Limo with his adult children, Tim and Michelle, in hopes that they would run the business themselves someday. Tim now manages business operations, and Michelle is the office manager, while Nugent focuses on the marketing and networking initiatives. Nugent envisioned a limo service where clients always see a familiar face and know their driver from trip to trip. Nugent admits that most people perceive limo transportation as a higher-income luxury, but he aims to break this stereotype by renting four styles of vehicles at affordable rates for all income

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levels. In fact, 4 Leaf Limo clients often hire their favorite driver simply for a casual Sunday ride or a date night downtown. Of course, the fleet also provides traditional limo service for airport transportation, corporate events, formal high school dances and weddings. The company transports its fair share of celebrities and high-powered sales executives, as well, but Nugent’s favorite trips are birthday parties for young children and couples getting engaged in the Hill Country. Tours of the Texas wineries are also quite popular among 4 Leaf Limo clients. Beyond the greater Austin area, it is common for 4 Leaf Limo to drive clients to Texas A&M football games, San Antonio Spurs basketball games and even concerts and theater shows in Dallas and Houston. The 4 Leaf Limo fleet includes Luxury Limo Town Car Sedans, Limited Edition SUVs, Coachworks Extended Limousines and most notably its signature

car, the 1962 Lincoln Continental “Entourage” Convertible. Only available in Austin through 4 Leaf Limo, clients can travel in Hollywood style in this classic car and arrive like royalty at their next special occasion. While Nugent’s business has expanded beyond Lakeway and Bee Cave, his vision for an affordable luxury car service where everyone knows their driver remains intact. “Forty to 50 percent of our customers are repeat clients,” Nugent says. “The most rewarding aspect of our business is the people we meet, and we don’t plan to change our approach.” For your next special occasion, or perhaps your next spontaneous afternoon getaway, consider this family-owned transportation service that has a knack for customer relationships and satisfaction. To learn more about 4 Leaf Limo, visit www.4leaflimo. com.

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[ nside / feature ]

A Stellar ‘Staycation’ Beat the Monday morning blues this summer by indulging in a luxurious extended weekend at W Austin, your destination for the ultimate getaway within the Capitol City. Special to NSIDE

For most people, weekends are never long enough, and that couldn’t be truer than in the summer. The sun doesn’t set until well past 8 p.m., and there’s something about those summer rays that elicits an inner urge to stay out and play. Enter W Austin. Since opening in December 2010, the hotel has established itself as a place to escape, whether you’re vacationing in the Capitol City or you re-

NSIDE AUSTIN BUSINESS

side here year-round. It is no wonder that the team at W Austin has devised a day that’s perfect for those of us desperately seeking to beat the “Sunday? Why is it almost Monday?” blues. Rolling many of its most popular amenities – including treatments at AWAY spa and Sunday brunch at TRACE – into the “Extend the Weekend” package, W Austin is bound to have people across the city calling in

sick come Monday morning. While I didn’t exactly call in sick, I made up my mind one Friday afternoon that I was in need of a long weekend. I told my boss I’d be working “from home” on Monday, threw a few things in an overnight duffle and headed to the hotel. Having already been to W Austin on Monday, I knew there’d be plenty to do on the last day of my stay. Between the all-day happy hour, the great small plates menu and Living Room Live (a local musician showcase happening one Monday every month), Monday would be full. But as for the rest of the weekend, I was intrigued to see if I could truly indulge and unwind on a “staycation” in my own city. I checked into the hotel at 3 p.m. on Saturday and stepped into my room with a panoramic view of Lady Bird Lake. I often walk the trail circling the lake, but something about seeing it from above was really nice. After I properly checked out my suite, I headed to the hotel pool (they call it WET Deck) for a dip. The Olympic-length saltwater pool was not too crowded when I arrived. I was pleased to see that space was designed for

both sun worshipers and UV-conscious folks with a plethora of chaise lounges and covered cabanas to choose from. After a few laps, I made my way to the pool bar to have one of the two complimentary cocktails that my package included. The bar staff was friendly and very knowledgeable. When I requested a margarita, Joyce Garrison, the W Austin libationist, suggested trying one of her latest summer signature cocktails instead. The drink called “La Sandia” is a refreshing take on the classic margarita, made with fresh watermelon purée. It was the perfect poolside cocktail. (Thanks, Joyce.) Afterward, I decided to stay close to the hotel and explore the 2nd Street District. I popped into a couple of boutiques before meeting some friends for dinner at La Condesa. We finished up the evening with some live music and cocktails at Lamberts, across the street from the hotel. When I woke up on Sunday morning, I didn’t have any weekend-ending dread hanging over my head. I could relax. I had taken Monday off, after all. I had planned to visit the hotel’s gym, but after pulling back the hotel shades, it was clear the trail was calling

me. I had to take a lap or two around the lake instead. I followed that up with brunch at the hotel’s restaurant, TRACE, which was also part of the package I’d booked. My past experiences with hotel dining had left me underwhelmed. Between the so-so food, the steep prices and the general feeling of inaccessibility, I’ve never really been a fan. I had the exact opposite experience at TRACE. My table was inside, yet open to the courtyard where a jazz band was playing. My server explained the day’s specials and filled me in on TRACE’s concept. He explained that the culinary team is committed to serving conscious cuisine that uses hyper-local and seasonal ingredients whenever possible. The restaurant even has an on-staff forager who works with local farmers and artisans to secure the meat and produce for the dishes. After eating, I moved to the outdoor patio to partake in a little people watching and some more of the band. Next up, I cashed in my $100 spa credit for a manicure and pedicure at AWAY. I was thrilled to learn that the credit more than covered both services, and that as a spa guest, I had access to the spa facilities for the remainder of the day. After my hands and feet were soaked, buffed, scrubbed, polished and thoroughly massaged, I spent some time in the spa’s aromatherapy steam shower, infused with eucalyptus and lemongrass scents. I left AWAY feeling completely relaxed and recharged – two things I usually do not expect to feel on a Sunday afternoon with Monday mere hours away. When Monday morning rolled around, it was nice to not have to rush into the office. I did have some work to do, but I had my trusty laptop. I decided to set up shop and send out some emails in the hotel’s Living Room bar. After all, W offers happy hour pricing all day on Mondays, and who was I to pass that up? W Austin’s “Extend the Weekend” package is valid through end of the year and includes the additional room night, two cocktails, brunch for two and a $100 spa credit. Package rates start at $349. Texas residents may also receive rates of up to 20 percent with the “Lucky Locals” package. Promotions and packages cannot be combined. NSIDE AUSTIN BUSINESS

[ nside / legal ]

What it Takes to Win With his commitment to customer service and passion for what he does, personal injury lawyer Adam Loewy provides his clients with the best legal representation possible. Special to NSIDE

“I believe lawyers have a duty to give back to the community.”

NSIDE Austin strives to cover and discover all aspects of our amazing city. In this edition, we are introducing a new avenue to explore. Take a glimpse of what is to become an integral part of our NSIDE Austin network. NSIDE Law would like to thank Adam Loewy, owner of Loewy Law Firm, P.C., for being the first of many Austinites to specialize in the legal field. As we begin this exciting journey with Loewy, we will bring to you the lawyers and legal experts of Austin who will broaden your understanding and knowledge of our “Law and Order” in the Capitol City of Texas that we just happen to call home. NSIDE Austin: Loewy Law Firm specializes in personal injury law. What made you decide to specialize in this area of law? Adam Loewy: I graduated from UT Law and started practicing corporate law in Dallas. However, I quickly realized I disliked representing corporations. I wanted to represent regular people. So I returned to Austin and started the Loewy Law Firm. I love personal injury law because I love helping people. I help people repair lives after a serious injury or wrongful death of a loved one and obtain compensation for them. It is a very challenging area of the law because I have to go up against insurance companies and corporations with unlimited money, but I have been successful because I believe in my clients’ cases and know what it takes to win. NSIDE: What type of personal injury law do you focus on the most? Loewy: I handle all types of personal injury cases, including 18-wheeler accidents, car accidents, motorcycle accidents, DWI accidents, bicycle accidents, workplace injuries, traumatic brain injuries, spinal injuries, civil rights cases and injuries to children. NSIDE: Can you please share the professional satisfaction you achieve when you help your clients “win” whatever cases they present to you? Loewy: Personal injury lawsuits are not easy, and I make my clients aware of that in our first meeting. My law firm invests a lot of time and money into our

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clients’ cases in order to make sure we are in the best position to win. I gain the most satisfaction from taking on a difficult case, working very hard on it and being able to obtain a degree of justice for my client, whether in the form of a settlement or trial victory. NSIDE: What makes Loewy Law Firm unique? Loewy: “If I were looking for a personal injury lawyer, why would I choose you”? Two reasons: my track record of success and my commitment to customer service. My clients hire me to help them obtain compensation for their injuries or the death of a loved one. To date, I have recovered over $30 million in actual settlements for my clients. I am proud of this track record and proud I have helped out so many people. I am also extremely committed to customer service. I give each of my clients my cell number and encourage them to call or text if I can help them with anything. I cannot stand hiring a professional and not being able to get in touch with him or her, so I make it a point to let my clients know that I am always available to talk and help them. NSIDE: Explain how you help the city and its citizens with your expertise. Loewy: I am very involved in the community and donate to several organizations in town. I believe lawyers have a duty to give back to the community and try to make it a point to do that on a regular basis. I am also very involved in politics and support many candidates in town. NSIDE: Where do you see your law firm five years from now? Loewy: I am committed to building the top personal injury law firm in Austin and providing every client with the best legal representation possible. I love what I do and look forward to representing Austinites for years to come. Loewy Law Firm, P.C., is located at 111 Congress Ave., Ste. 400, Austin, Texas 78701. For more information, call 512-280-0800, fax 512-900-2991 or visit www. loewyfirm.com.

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F a s hi o n i n t h e

fast lane Currently at the forefront of Austin fashion, “dark and dapper” designer Ross Bennett continues to build notoriety. by Margaret Farris photography by Michelle Loconto

orking to complete a collection to be worn by the Circuit of the Americas girls at the Formula 1 U.S. Grand Prix, while simultaneously gearing up for the launch of his latest collection at Austin Fashion Week, designer Ross Bennett is a fashion star. While attending the University of Texas at Austin, intending to obtain a degree in law, Bennett quickly realized that he instead gravitated toward fashion. A self-proclaimed “dreamer or a go-getter,” Bennett chose to enroll in a fashion course, finding himself in retail merchandising. “I didn’t instantly know what I wanted to do,” he admits. “I thought of Stanley Marcus, Herman Bergdorf or John W. Nordstrom and the idea of opening an upscale clothing boutique.” Only after enrolling in a sewing class did Bennett realize the “greater satisfaction” that resulted from creating custom pieces. “I fell in love with sewing from day one,” he says. Upon “[realizing] I had an eye to instantly call out a woman’s measurements (maybe missing by an inch), from that point on, I knew this is what I was supposed to do.”

Bennett’s skill set yields impeccably tailored, feminine and refined pieces. “Taking a foundation, the body and a two-dimensional sketch – regardless if it’s a home plan or a dress – and by then using the physics of how the fabric is going to hang, drape and angle, I create my patterns,” he says. At 28 years old, the married designer is, well, slightly unconventional – as was his entrance as a competitor on NBC’s “Fashion Star.” NBC executives sought out Bennett after his eight-week exhibit at the State Fair of Texas caught their attention. Comparable to “Project Runway,” Bennett and fellow contestants designed several looks each week in hopes that they would be bought by the retailers (Saks Fifth Avenue, Macy’s and H&M) with the aid of mentors Jessica Simpson, Nicole Richie and John Varvatos. Bennett’s performance quickly won him a loyal fan base, including Simpson, his fellow J.J. Pearce High School alum. Though Bennett confesses he was both “frustrated and confused” directly following his departure from “Fashion Star,” he learned to “pay attention to fabrics currently being used,” adding that he “wouldn’t change a thing.” In turn, his experience on “Fashion Star” has rapidly launched the Ross NSIDE AUSTIN BUSINESS

Bennett Collection to “another platform.” Stemming from Bennett’s experience on “Fashion Star,” the Ross Bennett Collection has seen a rapid increase in orders, causing the designer and his wife to restructure their business to best fit the growing demand. Following “Chanel or Brooks Brothers as a model,” Bennett will showcase staple pieces, introducing “a new piece every three months or so” in his upcoming ready-to-wear line. The designer’s upcoming collection, to be released at Austin Fashion Week, will remain true to his distinctive aesthetic. Emphasizing equestrian style, viewers can anticipate classic, conservative jackets, blouses and trousers, among other pieces. With collaboration on his mind, Bennett is equally excited about his collection to be worn by the Circuit of the Americas girls at the Formula 1 U.S. Grand Prix. “I feel so blessed to work with [Formula 1],” says Bennett, who was approached after fellow Austinite, Tom Ford, declined to be involved in the collection. While Bennett could not reveal specifics, he hints that the designs are “timeless and true to his aesthetic.” To accomplish such a lofty goal, Formula 1 has provided Bennett with all of the necessary elements, including the aid of the best manufactures and patternmakers in the world working by his side. Bennett continues to break the mold, as his name is rapidly becoming synonymous with classic American sophistication. Gaining both clients and a lofty list of celebrity collaborators, he attributes much of his success to his ability to maintain his aesthetic and dedication to his craft. “I take pride and care in everything I do,” Bennett affirms. “I refuse to cut corners, and I never sacrifice quality.” Ross Bennett’s studio is located at 606 East 3rd St., Austin, Texas 78701. To place an order, send an email to orders@therossbennettcollection.com.

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Bennettâ&#x20AC;&#x2122;s upcoming collection will emphasize equestrian style and remain true to his distinctive aesthetic.

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[ nside / fashion ]

from drab to fab

Star designer Ross Bennett recently provided two lucky men with three fresher, more fashionable looks, courtesy of Edge Boutique. Special to NSIDE photography by Michelle Loconto

2 20 20

N N SS II D D EE A AU U SS TT II N N B BU U SS II N N EE SS SS

For his first contribution as NSIDE’s resident style expert, Ross Bennett took his two subjects in need of a fresher style, Aaron Brown and Greg Ganske, to the mecca for hip men’s clothing downtown, Edge Boutique. Bennett, known for his signature “dark and dapper style,” didn’t disappoint in his wardrobe choices and took the men from drab to fab. Once there, he pulled three selections for them: 1] A more formal, conservative look 2] A downtown, pulled-together look 3] A hip, casual daytime look Bennett has a very well-put-together, distinctive style of his own and thinks all men, whether they are into fashion or not, should spend time developing their own signature style that represents their personality and gives them more confidence. The subjects loved the styles and were impressed that they could look so good while still being comfortable. By the end of the day, our subjects felt like they were in fashion’s fast lane, too.

Bennett thinks all men should develop their own signature style that represents their personality and gives them more confidence.

3 NSIDE AUSTIN BUSINESS

[ nside / fashion ]

Design for the

Modern Fashion Maven

CFDA award winner Nak Armstrong steps out on his own with a line of thoughtful and covet-worthy pieces for the fashionforward woman. by Margaret Farris

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Intrigued by “pieces that reflect a sense of history and handmade quality,” Nak Armstrong creates sophisticated and inventive designs that attract the complex fashion-forward woman. Double-majoring in architecture and Plan II at the University of Texas at Austin, Armstrong quickly began to define his perspective on design. Following graduation, Armstrong moved to New York, where he transitioned into the world of fashion, launching a collection of hand-painted textiles with former partner, Anthony Camargo. While finding success in their business venture, Armstrong and Camargo soon realized their limitations in textile production, leading them to create Anthony Nak in 1999. Adorning Liv Tyler, Sarah Jessica Parker and Cameron Diaz, to name a few, Armstrong had already acquired an impressive celebrity following upon

launching his own label, Nak Armstrong, in January 2011. While his current line allows added versatility to showcase his aesthetic, Armstrong’s technique has remained a constant throughout his career. Gravitating toward 18-karat and 22-karat gold, Armstrong allows the gemstones to shine within each piece. Attracted to gemstones that appear “in many ways quiet and nuanced, as opposed to flashy,” Armstrong enjoys working with materials that are “imperfect” in nature. Recognizing the careful craftsmanship behind each piece, his designs are comparable to fine art. His work prompts one to question both the origin of the materials and the process undergone to achieve the stunning end result. Rotating between the pages of Vogue, InStyle, Harper’s Bazaar, Glamour and Town and Country, among countless others, Armstrong’s clientele have certainly responded to his design aesthetic. “Most women want to feel connected to something romantic, and I believe that makes it sexier,” Armstrong notes. “The handmade quality gives each piece a sense of history, making it feel individual and thoughtful. It’s important that my pieces be thoughtful. In turn, I like to surround myself with thoughtful people.” Aside from his modern eye for design, the ever-evolving designer’s keen business sense is reflected in his continued success. Armstrong has clearly honed his design instincts, coupling his knowledge of his client base with the fact that “people want fresh ideas to keep it interesting.” Timeless and refined, Armstrong understands the modernday rule breaker and fashion maven. Nak Armstrong is available in stores nationwide. Email info@nakarmstrong.com or call 512-383-9197 for a retailer near you or for more information.

[ nside / social hour ]

Platinum Top 50 realtors of austin lakeside summer party

On June 21, PT50 hosted a party, complete with boat tours and a fashion show by Saks Fifth Avenue, at The Reserve at Lake Travis honoring the top 150 residential realtors in the PT50 network. photography by DeAnn Hoeft

Hispanic Scholarship Consortium’s ‘Friendraiser’ Reception

More than 200 community supporters and elected officials supported a number of Hispanic university students at the Hispanic Scholarship Consortium’s annual “Friendraiser” reception, benefiting HSC scholarships and programs, at Urbanspace Interiors on May 3.

photography by Alberto Jimenez

The White Party by LEAP LifeWorks More than 700 of Austin’s social and philanthropic elite gathered at the Long Center on May 25 to mix, mingle and support the mission of LifeWorks, a nonprofit organization dedicated to helping Austin’s homeless youth and families in crisis.

photography by Will Wilson NSIDE AUSTIN BUSINESS

Safe, Sound and Secure With a focus on the customer and a lengthy list of top-notch security services, John Dyess and his team set the standard in the video surveillance industry at Dyezz Surveillance. By Jody Joseph Marmel Photography by deann hoeft

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s the world changed forever on Sept. 11, 2001, John Dyess knew he had to start his own business in security and surveillance for residential and business owners. It was a calling – or rather, a wake-up call – to get Dyezz Surveillance and Security up and running. “I decided to move forward in starting Dyezz Surveillance after 9/11. I felt that the country was in need of security for their home and business at that time,” he says with an inner strength and outward calm demeanor that is perfect for the business he and his business partner, Matt Vickers, formed 10 years ago. Born and raised in El Paso, Dyess had the advantage of knowing both the English and Spanish languages. Having a mother from Mexico and a father from the United States helped shape his multicultural world and enabled him to speak and understand both languages fluently. The San Antonio market is different than the Austin market. “The clientele base is diverse,” he says. “In San Antonio, we have many customers that moved there from Monterrey. They left Mexico because of the many dangers that were and still are taking place there. Being bilingual is an asset to my overall customer base.” Providing them with a security system tailored to their needs and based on past fears makes Dyess feel great about what he is doing and whom he is protecting. At the age of 22, Dyess visited the Austin area and “fell in love with the city.” That is when he decided to move here. And as with so many other entrepreneurial men and women, Austin considers itself very fortunate to have these local businesses that provide the city with a wonderful service and are rewarded by their growth as a result of their excellent performance. Dyezz Surveillance services include all types of security systems from your basic homeowner and restaurants to retail stores and major hotels. You can watch your home or business from “anywhere in the world.” As Dyess explains, “anyone with a smart phone, tablet, computer or laptop with Internet access will be able to see their cameras from anywhere.” Having more than 10,000 video surveillance customers, approximately 65 percent are for business and 35 percent are residential. Both the Austin and San Antonio markets are about equal in their customer base. One of the many reasons Dyezz Surveillance is setting the standard in the video surveillance industry goes back to the basic theory of a successful business. “We thrive on customer service and customer support. Knowing how important security is and only wanting the best reputation for our growing customer base is always to service and support our customer after the sale.” Compared to their competitors, their customers tout rave reviews on their sense of security with Dyezz Surveillance. And they are loyal because the company is there to service their safety 24/7. “We would not have it any other way,” Dyess says. “We are always here for our clients no matter how big or small their needs are.” Being able to attain a good percentage of the mar-

ket share in surveillance and security, Dyess credits their building strong relationships as an integral part of the company’s success. “My partner and I were able to invest in some of the best restaurants and bars in Austin.” The list includes TenOak, Iron Cactus (two locations) and Doc’s Backyard. From this, Dyess went the extra mile and started a real estate investment group with his brother, Omar Dyess, a realtor. Dyezz Surveillance and Security is this man’s true passion. “Dyezz Surveillance is here to take the future of video surveillance to the highest level.” This statement says a great deal about the company and the man himself. “It always goes back to the customer. Dyezz Surveillance was built on placing our customer first. As an owner, I can be reached at any time of the day and night.” And Dyess stands behind this 110 percent of the way. Having had a sleeping disorder since middle school, Dyess only needs three hours of sleep a day. While the rest of us are in dreamland, he is thinking of ways to make all of us “sleep well” and “sleep safe.” He is also developing visions as to where Dyezz Surveillance and Security is heading next. A true businessman with his clients’ best interests first and foremost, he wants to stay small and not become one of the larger security systems out there. Growing in the state of Texas is next on the list of goals to be reached. In 2012, offices are opening in El Paso, Houston and Dallas. “We have been doing business in these markets for the last few years,” he says. “We have been doing more in the Dallas area. Given how large the Dallas and Houston markets are, we can double our numbers in these markets alone. “Our clients tell us that they are dissatisfied with the security vendors in the Dallas and Houston markets. And with the growing activity in and around the El Paso area, this is the best time to move forward into that market.” Taking over between two and five customers a week from the bigger security companies, Dyess has certainly formulated the secret solution to security at its best. “The other big companies out there treat their

customers like a number and not a person. You cannot do that in this line of business and have satisfied customers.” Always keeping the customer (homeowner or business) in contact with the monitoring station by using a cell backup unit, “there will not be any interruptions with the monitoring and the contacting of the customer or business owner on an alarm, and the system will also always be able to contact the police.” Dyezz Surveillance thrives on keeping the contact list updated for the monitoring station. Another great reason to hold the reins in Texas is keeping it small and personal. Using an extremely intelligent marketing concept is part of what it takes to become well known in your area and well respected. “We started a program for our customers that if they had an existing alarm system, we would be able to use that system and take it over. We monitor it at $14.95 a month with no contract.” Now, how much more can you ask for? Dyezz Surveillance and Security was also able to add residential fire alarm monitoring at no additional cost. The range of alarms systems starts at the basic alarm just mentioned to the latest and greatest, where you can use your iPhone or Android app to arm and disarm the alarm remotely and even adjust your thermostat. Locally owned and operated is another of Dyezz Surveillance and Security’s cutting-edge advantages. “The other companies out there cannot say this,” Dyess says. “Our main focus is service after the sale and having the support team behind the customer. This is the key as to why we are growing, as well as always being on top of the hottest new products.” Looking ahead, Dyezz Surveillance would like to be the top security company in all five Texas markets. With thoughts of opening a location in Corpus Christi, Dyess wants to open a global division one day. There is no doubt that if anyone can do all of this, Dyess is the man who will give Texans “peace of mind.” Dyezz Surveillance and Security is located at 2113 Wells Branch Parkway, Ste. 6700, in Austin, and 6812 Bandera Road, Ste. 204, in San Antonio. For more information, call 512-331-2788 (Austin office) or 210-265-8596 (San Antonio office), or or visit the company online at www. dyezz.com. NSIDE AUSTIN BUSINESS

[ nside / dine ]

“trailer food diaries” presents

Conscious cravings

Rishi Dhir serves up food with a conscience and does his part to reduce the carbon footprint on our planet by providing Austin with a number of delicious vegan and vegetarian meal options. by Tiffany Harelik

Born in Denver, Rishi Dhir made his way to Austin via Dallas, Duke University and ultimately Philadelphia. He traded his options trading cubicle for the independence and creativity that life as a food trailer owner had to offer in 2010 when he opened Conscious Cravings. “While finance was intellectually stimulating, I wanted to do something to help society. Fighting for money on the stock exchange didn’t fit that bill,”

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he says. “I had always wanted to open a vegetarian restaurant, so when I saw what was going on in the food trailer scene in Austin, I thought that would be a good place to get started.” Dhir became a vegetarian when he turned 13 after watching the movie, “Babe.” “I enjoy the aspect of providing affordable, healthy, vegetarian options,” he says. “There is a thing people call the ‘vegan tax,’ meaning some

“I enjoy the aspect of providing affordable, healthy, vegetarian options.” restaurants will add a premium to the price of their food because there aren’t many vegan options. We don’t do that.” Indeed, food trucks are a viable option for someone wanting to get into the restaurant industry. They are comparatively lower in overhead to operate than perhaps a brick-and-mortar restaurant. But this vegetarian trailer is more than a business plan on wheels. No matter your individual food philosophy, the mission behind Conscious Cravings is something anyone can get behind: “Everyone has the right to consume healthy, affordable food that tastes good. We also have the responsibility to consume food that does not adversely impact the environment. With our homemade sauces and dressings, Texas-made tofu and tortillas and our biodegradable disposables, we believe together we can do our part to reduce the carbon footprint on our planet.” In addition to providing environmentally neutral and local foods, Dhir employs about 10 people among his locations at any given time, providing local jobs. Previously, his wraps were all grilled. The Chimichurri Seitan is my personal favorite; it contains grilled wheat protein in a green chimichurri sauce mixed with fresh lettuce, tomatoes and onions with your choice of dairy or vegan Daiya cheese. I like to wash that down with the organic blueberry lemonade, one of my favorite trailer drinks. This summer, the Conscious Cravings menu has expanded to include cold wraps and iced coffees to cool you down in the Texas heat. Dhir suggests trying the tofu salad cold wrap, which offers tofu and vegetables smothered in vegan mayo, Dijon mustard, onions and parsley, and infused with nutritional yeast with crisp lettuce. From veggie barbecue and smoothies to rosemary baked fries and raspberry hibiscus iced tea, you’ll want to check out the tasty options on the updated menu. For more information on trailer food and food trucks in Austin, check out www.trailerfooddiaries.com or follow @trailerfood on Twitter.

Conscious Cravings has three convenient locations: Campus 1

1901 Rio Grande • Longhorn Food Court, Rio Grande at MLK, • Austin, Texas 78705 512-782-0546 • Hours: Monday-Saturday, 11 a.m. – 8 p.m.

Campus 2: Conscious Cravings Express

University Avenue & W 21st Street • Austin, Texas 78705 Hours: Monday-Friday, 11:30 a.m. – 2:30 p.m. when fall/spring classes are in session

South Austin close to downtown

1311 South 1st St. • South Austin Trailer Park & Eatery • Austin, Texas 78704 512-582-9182 • Hours: Seven days a week, 11 a.m. – 9 p.m.

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[ nside / etiquette ]

From the Playground to the Boardroom More prevalent than ever, bullying in the workplace affects surprising numbers of professionals around the globe. by sharon schweitzer

Korey Howell Photography

“There is no character howsoever good and fine, but it can be destroyed by ridicule, howsoever poor and witless.” – Mark Twain

Sharon Schweitzer, J.D., is an international etiquette expert and the founder of Protocol & Etiquette Worldwide. For more information, visit www.protocolww. com, www.facebook.com/ protocolww or www.twitter. com/austinprotocol. You may also email sharon@ protocolww.com.

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It is not just happening on the playground and in high schools. We see it on Twitter and on the evening news. Bullying in the workplace is reaching surprising proportions around the country and across the globe. Half of the companies surveyed by the Society of Human Resource Management (SHRM) have reported incidents of bullying in their own organizations – situations that have led to decreased morale, increased stress and depression and decreased trust among co-workers. Employees who have not personally been bullied, but have directly observed a co-worker being bullied, report negativity toward the employer. Workplace bullying has organizational costs, reducing employee productivity and eroding company loyalty – which in turn, leads to higher turnover. It has a direct impact on a company’s bottom line. To address bullying head-on, we must first understand more about it. Here are some surprising facts on the subject: 1. According to the Workplace Bullying Institute’s (www.workplacebullying. org) 2010 surveys, 35 percent of U.S. workers have been bullied. There are more female bullies than males, most often bullying other women in their workplace. In fact, same-sex bullying accounts for the majority of cases – which are four times more prevalent than cases of illegal harassment (based on race, age, gender, religion or national origin). 2. Worldwide, the numbers are even worse. In May 2011, online career website Monster.com conducted a poll that asked, “Have you ever been bullied at work?” Monster received 16,517 responses from 53 countries, showing that almost two thirds of respondents had been bullied to the point of physical abuse, tears or a negative effect on workplace performance. As a group, Europeans reported the worst numbers, with

83 percent having been bullied, versus 63 percent in the United States and 55 percent in Asia. 3. Workplace bullying is also known as “equal opportunity harassment,” as opposed to illegal harassment. While repeated mistreatment, work sabotage, verbal abuse, threats, intimidation and humiliation are extraordinarily unprofessional, there are currently no laws that ban this behavior. Legislation has been proposed. Workplace bullying falls into the same challenging gray category as gossiping or spreading rumors, withholding information and taking credit for someone else’s work. It is a question of ethics and morals instead of law. 4. Workplace bullying may be a oneon-one problem; or just like in high school, it may be a group acting together to attack a target. This group “mobbing” is often the worst-case scenario, as threats, gossip, social ostracizing or purposeful workload imbalance is much harder to deal with if the bullying target is outnumbered. Given its prevalence, how do thoughtful executives and HR team members ensure that workplace bullying is not part of their work environment? Here are some tips that may help identify bullying problems as they arise, or even before they begin: 1. Human resources: During the hiring process, consider explaining corporate culture to potential candidates. Be sure to hire applicants who will thrive in the setting. Be clear in the interview. Be direct and offer such feedback as “Please do not accept this offer if you are not into teamwork and cubicles.” 2. Executive leadership: At the executive level, ask the tough questions: Does our work environment create a culture that encourages supervisors to engage in bullying behavior? Be cautious of an overemphasis on hard out-

comes above all other measures of performance; a primary daily focus to meet short-term, measurable objectives; values and encouragement of assertiveness or competitiveness above other skills; and supervisors prioritizing personal friendships within the workplace. 3. Corporate culture: The U.S. workforce has become more diverse with talent. More diversity has a tendency to increase interpersonal conflict with some individuals. Cultures of collaboration, creativity and fast thinking create competition – which is certainly not a problem on its own. However, if this describes your company, keep a close eye on your teams. It is the aggressive behavior that crosses the line into abusive conduct that is the challenge. 4. Corporate-wide prevention: Nathanael Fast, in his article in the Harvard Business Journal, suggests the following strategies for reducing workplace bullying: Include high expectations of interpersonal skills and leadership experience for managers; provide management training and mentors; keep managers focused on core values; avoid unrealistic expectations on supervisors; and engage in company-wide education about the psychological consequences of power. So many of us have a hard time understanding why bullying continues to occur beyond childhood and into seemingly professional work environments. Keep in mind that 40 percent of those bullied do not tell their employers – and of those who do, 62 percent report that they have been ignored. Twitter is filled with reports of board members and executives forced out of appointments and positions due to bullying allegations. Think about your career and the success you have achieved. Remember to be civil in the workplace and to keep an eye out for damaging behavior around you.

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[ nside / beauty ]

trend alert

Secrets for simple and sexy summer beauty by meredith davis

The Texas heat wave has officially rolled in, and when things get steamy, it can be hard to beat the heat in the beauty department. Whether you are traveling or staying local this summer, don’t sweat your look with these simple and sexy summer beauty trends. Beach-tousled tresses Beach hair is the next best thing to a day at the beach. Whether you’ve had a chance to sunbathe in the sand or you’re opting for the more popular “staycation” on Lake Austin, beachtousled tresses are a must for this summer. Simple and maintenance-free, beach hair gives you that textured, bed-head look, which also separates and defines curls and gives body to straight hair. There is a handful of hair products specifically formulated with a saline mixture to give the same effect of a day spent in the ocean. Minimal makeup Most products tend to melt in the summer heat, so avoid a makeup meltdown and embrace your natural beauty this season with minimal makeup. The key products to apply this look are

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a tinted moisturizer or a lightweight mineral powder, bronzer, waterproof mascara and a lip stain. To take it one step further, make sure you cleanse daily for a flawless complexion. Mascara-free lashes Avoid raccoon eyes and go completely mascara-free with one of this summer’s hottest beauty trends: eyelash extensions. Lash extensions allow you to skip mascara altogether, but still offer a sophisticated and glamorous effect. “Since extensions give you a mascara look, it allows you to apply minimal makeup and saves you time to enjoy more of the summer with a fresher, youthful appearance,” says Ize Calina, owner of Elluminize. Eyelash extensions have a very low-maintenance after-care with a one-hour refill every five to seven weeks. Pop of color Nail polish is getting creative, and this summer’s hottest nail trend has trickled down from the runway into real life. Color blocking has been a huge look this year, and nail techs are seeing this trend translate into accent

nails with bright colors. “Many customers are choosing to paint the ring finger of each hand a contrasting, but complementary color to their other nails,” according to Lisa and Wendy, owners of Embellish Nails & Boutique. “Popular color combinations are fuchsia and coral and turquoise and royal blue. For extra jazziness, people are choosing a glitter polish for the accent finger.” For a monochromatic color solution, fun brights and pastels (coral, yellow, fuchsia and mint) are big this season. Natural glow With skin cancer more prominent than ever, it’s better to fake it than bake it. Get your glow on with makeup rather than harmful UV rays. “Be sure to layer blush on top of bronzer to the areas the sun naturally hits the body and face for a perfect, natural, sun-kissed look,” says Joelle Maryn, founder of CATTIVA Cosmetics. These areas include cheeks, nose, forehead, chin, décolletage and shoulders. However, if you can’t control your inner sun goddess, make sure to protect your skin with sunscreen and re-

plenish your skin with vitamin C, which brightens and tightens. “Topical vitamin C is key this summer because it boosts the potency of your sunscreen, and if you do get some unintended sun exposure, it helps reduce the appearance of sun spots,” says Alissa Chasen of SkinFit Austin. Make sure you choose a facial cream or a bronzer that includes vitamin C and a high SPF that offers protection from both UVA and UVB rays.

Meredith Davis is the founder of Austin Beauty Guide. For more beauty tips, local resources and information on the musthave products and trends of the season, visit www.austinbeautyguide.com.

[ nside / beauty ]

Summer Beauty Buys The top 10 must-have products for the season by meredith davis

Hair

1/ Bumble and Bumble Surf Spray Looking for a product to make you look like those sun-goddess surf girls? Then look no further! This spray is actually formulated with a saline mixture to give the same effect of a day spent in the ocean. It also has a sea kelp extract that will leave your hair shiny and manageable. It’s perfect for beach hair, even if you can’t get away. $24 at Luxe Apothetique in the Domain 2/ Kerastase Huile Celeste This shimmering spray offers UV protection for hair, which makes it a summer staple in my book. The lightweight oil and reflective gold microparticles in this spray will reflect the sun, leaving you glowing throughout the day. It’s also a great addition to use with the surf spray; while the surf spray can dry out your hair, this product will rehydrate and replenish the moisture. $39 at Luxe Apothetique in the Domain

Face 6/ Skin by Ann Webb Pomegranate Daytime Protection This daytime moisturizer is packed with an allnatural pomegranate punch. It’s a lightweight moisturizer that uses minerals for a natural UV defense and has super antioxidants to help fight free radicals that can cause aging. With an SPF of 25 to 28, it’s great to apply before your makeup or throughout the day. $22 – $48 at www.awskinclinic.com

Skin

3/ Supergoop! SPF 30+ This playful little SPF is making waves in the media and quickly becoming one of the go-to products for everyday sun protection. Created for women, men and children, it is moisturizing and eco-friendly, and it offers powerful daily UV protection. Specifically formulated without parabens, petrochemicals, fragrances and phthalates, it is ideal for all skin types. $8.50 – $44 at www.beautystoredepot.com

4/ Jo Malone Vitamin E Body Collection A must-have for summer skin replenishment, this body collection is rich in vitamin E, which offers protective antioxidants that help strengthen the skin against the damaging effects of the environment. This collection not only is nourishing for the skin, but also offers indulgent textures for a luxurious experience. $25 – $90 at Saks Fifth Avenue, Arboretum

Keep your cool this summer and indulge in a few of our top beauty buys for your hair, skin and face, handpicked by local beauty experts.

5/ Relax & Wax Get the Bump Outta Here! If you’re cleaning up your bikini line or going hairless this summer, make sure you ward off any unwanted ingrown hairs or bumps with this pick. Formulated for sensitive skin, it is highly effective, yet gentle, and it does not burn or irritate. Whether you are waxing, tweezing, shaving, sugaring or opting for lasers, this product will provide soothing and cooling relief while preventing any skin irritation. $19.50 at www.beautystoredepot.com

8/ Bobbi Brown Shimmer Brick in Bronze For skin that glows, try this shimmering powerhouse. The brushon powder features five different shades of ultra-luxe, pearlized pigments that blend together to give cheeks a glow. Apply it to your cheeks after blush to get that perfectly pearlescent shine. $39 at Saks Fifth Avenue 9/ gloMinerals gloBronze in Sunkiss While Bobbi Brown is ultra-luxe, for an added benefit in your bronzer, try gloMinerals. This bronzer will not only give you that gorgeous glow, but also nourish your skin with green tea and vitamin C. Green tea fights bacteria and reduces inflammation, while vitamin C brightens and tightens the skin. $36 at www.beautystoredepot.com 7/ Rae Cosmetics Climate Control Mineral Tint – SPF 20 In this Texas heat, you’re going to need makeup that doesn’t melt. This triplethreat mineral tint is a moisturizer, sunscreen and lightweight foundation all wrapped into one. Super quick and easy to use, it is good for your skin, sweat resistant and long lasting for daily wear. $39 at Rae Cosmetics

10/ Rae Cosmetics Lip Shade – SPF 15 We often forget to protect our lips against sun damage. Minimal makeup is key this summer, but that’s no reason to leave your lips hanging. This lip shade is a soft-tint gloss in a stick that leaves a barely there, natural finish and shades your lips from the sun. $18 at Rae Cosmetics Meredith Davis is the founder of Austin Beauty Guide. For more beauty tips, local resources and information on the must-have products and trends of the season, visit Nwww.austinbeautyguide.com. S I D E A U S T I N B U S I N E S S 31

[ nside / beauty ]

JUST BLO ME

Stylish duo Alina Poulsen and Athena Boyd will make even more Austin women feel beautiful at an affordable price with the upcoming launch of their second Blo Dry Bar at The Domain. by Margaret Farris

With a simple promise (“You’re not cheating on your hairdresser”), partners Alina Poulsen and Athena Boyd make it known that Blo Dry Bar Inc., North America’s original blow dry bar, has seamlessly modernized the 1950s blowout. Recognizing a gap in the market, Poulsen and Boyd are excited “to provide Austin with something that didn’t previously exist,” while striving “to make women feel beautiful at an affordable price.” Enter Blo Austin. The ultra-feminine design, boasting its distinctive hot pink color scheme, immediately prompts a smile. Frankly, the concept behind Blo is just plain fun. Without a pair of scissors in sight, these savvy stylists (bloers) tame each client’s tresses for a modest $35, regardless of texture or length. Simply choose a style from their signature hair menu – think “Red Carpet,” “Pillow Talk” and “Sex, Hugs and Rock & Roll” – and leave with luscious locks in 45 minutes, on average. Their use of products further distinguishes Blo, as it is “the exclusive Blow Dry Bar retailer in the world to carry UNITE.” UNITE isn’t just any old product, either. “PETA-approved and gluten-free,” Poulsen explains, “the UNITE products add moisture and condition without weighing the hair down – a perfect combination for a good blo.” Poulsen and Boyd have made a conscious effort to accommodate clients living in North Austin with the highly anticipated launch of their second Blo Austin location at The

Domain. While they have not yet set a formal opening date, clients can expect the second location to open near the end of August. Emanating the vibe of Blo, the launch party will include a fashion show benefiting a charity of their choosing. Forget fads – these ladies know what works, as is evident in their dynamic partnership. This stylish duo is actively involved in every aspect of the business, independently undertaking both the marketing and the accounting, and adding that Blo Austin’s “involvement in the community is an important factor” in their business model.

“I love that we’ve been able to reach out to the community, donate to various charities and connect with local business owners,” Poulsen says. Ultimately, Blo Austin provides superior service with some playful sass. Head over and treat your mane to a blo that’s sure to withstand the scorching Austin heat, whether you’re in need of some pampering or “‘cause you can’t blo yourself.”

Blo Austin is located at 1611 West 5th St., Ste. 145, Austin, Texas 78703. Visit www.blomedry.com or call 512-3551256 to book a blo.

The concept behind North America’s original blow dry bar is just plain fun. 32

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