NSIDE Coastal Bend Aug/Sept 2013

NSIDE AUGUST.SEPTEMBER 2013

SEA US GROW ROCKPORTFULTON SEAFAIR

Coastal Bend Business

IN PERFECT HARMONY CORPUS CHRISTI CHORALE

HELP, HOPE AND HEALING BOKENKAMP CHILDREN’S SHELTER

LIVING THE DREAM

THEO DIMOPOULOS N S I D E C O A S TA L B E N D

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Long Family Commitment to South Texas Personal Commitment to My Customers Call us today and find out how much you can save!

Farmers offers Auto, Home, Commercial and Life Insurance.

Ruben Bonilla Insurance Agency

2727 Morgan Ave, Ste 300 Corpus Christi, Texas 78405

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361.881.1033

www.RubenBonillaInsurance.com

Find retirement comforts close to your heart at a community close to your home.

Come join us for a personal appointment and lunch.

Meet the Mirador team and get to know Mirador residents.

5857 Timbergate Drive | Corpus Christi, TX 78414 “We came to Mirador because we wanted choices. We didn’t want our children worrying about us. The community feeling here—we just love it. We used to say, ‘We’re going back to Mirador.’

Now we say, ‘We’re going home.’”

—Diane and Pastor Sam Gottlich

Get a firsthand look at all the reasons why people choose the pleasures, affordability and security of our community. Discover: • All the help you get to make your move • Why Mirador is a good value for your retirement plans • All the valuable services & amenities included Mirador is the region’s first retirement community offering Life Care, where Independent Living residents have lifelong access at predictable rates to all on-site health care services: Assisted Living, Memory Support, Rehabilitation and Skilled Nursing.

5857 Timbergate Drive | Corpus Christi, TX 78414

www.MiradorRetirement.com

Call 361-288-7014 to set up your personal appointment and lunch. www.SQLC.org N S I D E C O A S TA L B E N D

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publisher’s note NSIDE Coastal Bend Business

P U August/September B L I C A T I2013 ONS

ceo/nside media productions eliot garza publisher adrian garza executive editor Erin O’Brien

creative director Elisa Giordano

senior graphic designer Cristina Villa Hazar

graphic designers Damaris Fike, Heidi Peyton In the field of print media, some of the most frequent questions you hear – particularly on the advertising end – are about the demographics, distribution, readership and reach of your magazine. “How do you specifically gauge your demographic?” “Who’s picking up the magazine?” Although these questions are both common and valid, in this – or any – market, they’re tough to answer.

This brings to mind an experience I had recently. My wife and I met a woman who, at some point in our conversation, asked me what I did for a living. When I told her I was the publisher of a local magazine called NSIDE Coastal Bend, her reaction was amazing. She said, “OMG, I love your magazine! I pick it up all the time.”

She then proceeded to tell me that she, a schoolteacher, read a story about a local businessman we published in the magazine about two years ago, and that the man’s story was so inspiring to her that she continues to read it to her thirdand fifth-grade students. She said she also shared that issue with other teachers so they, too, could read it to their students.

Her story made me feel so good. You just can’t measure that. Through our profiles, we have inspired and affected so many of our readers – and if we can inspire even one student, then that, my friends, is priceless. And it is our “reach.”

I know companies have many choices when it comes to print advertising, just as readers have many choices when it comes to which magazine to read. For advertisers, before you sign on with a company, I encourage you to do your research into that company’s track record of consistency. And for readers, I encourage you to visit our website and take a look at our archives for more inspirational stories we have run in the past.

I would like to extend a big thank you to both our advertisers and our readers for your continued support. Whether you advertise with us or simply pick up the magazine, you are the reason we’re still going strong.

executive assistant Elena Flores

account executives Jessica Salinas, Amanda Villarreal

contributing writers Mandy Ashcraft, Kristen Bily, Sierra Bowling, Bart Braselton, Kaitlin Calk, Maria Del Rio, Connie Laughlin, Doug Mitchell, Deborah Perry, Joanna Rocha, Sharon Schweitzer, Sarah Tindall, Sarona Winfrey, Mary Zambrano

photography Dustin Ashcraft, Katie Benson

editorial intern Katrina Torres

www.getnside.com For advertising information, please call 361.548.1044 or email adrian@getnside.com.

For editorial comments and suggestions, please email adrian@getnside.com.

Adrian Garza adrian@getnside.com PUBLIC ATIONS

18402 U.S. Highway 281 N, Ste. 201 San Antonio, Texas 78259 Phone: 210.298.1761

Copyright © by NSIDE Media Productions. All rights reserved. Reproduction without the expressed written permission of the publisher is prohibited.

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nsidethisissue august/september 2013

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profiles

cover story Theo Dimopoulos

This seasoned businessman with a passion for fine dining brings his guests an unparalleled South Texas fine dining experience at Katz 21 Steak & Spirits.

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Corpus Christi Chorale

For nearly 70 years, the all-volunteer ensemble has brought beautiful music to the ears of Coastal Bend residents and provided area singers with a way to enrich their personal voice development.

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Bokenkamp Children’s Shelter

By providing lifesaving assistance and care in many ways including help, hope and healing, this emergency shelter for refugee minors empowers children to make their own way.

departments 10 12 32 34 36 38 42 44

Business Coach Feature Nonprofit Dine Etiquette Real Estate Style Style & Substance

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nside coastal bend staff erin o’brien

nside PUBLICATIONS executive EDITOR E: erin@getnside.com

elisa giordano nside publications creative director E: elisa@getnside.com

cristina villa hazar nside PUBLICATIONS senior graphic designer

damaris fike

nside PUBLICATIONS graphic designer

elena flores

nside coastal bend executive assistant C: 361.793.6767 E: elena@getnside.com

jessica salinas nside coastal bend account executive C: 361.425.4114 E: jessica@getnside.com

amanda villarreal nside coastal bend account executive C: 361.441.9278 E: amanda@getnside.com

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CORPUS CHRISTI 4639 Corona, Ste. 1., Corpus Christi, TX 78411 Phone 361.855.5627 Fax 361.851.2234

CORPUS CHRISTI Medical Openings: Registered Nurses for travel and local assignments Licensed Vocational nurses for travel and local assignments Certified medical assistants General Positions: Diesel Mechanics • Automated Drafters and Blue Prints • Fire and Alarm Technicians Accountants • Compliance Officers • Administrative positions Skilled and Unskilled labor positions

www.advtemp.com N S I D E C O A S TA L B E N D

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NSIDE business coach

Employee fraud costs on average around 5 percent of revenue annually.

fishing trip, carrying heavy ice chests, shoving off from dock, casting out lines and pulling up anchors? Wouldn’t it be nice to know that your carrier worked hard to keep loss run reports clean and your modifier rating low? Find the best provisions for workers’ compensation such as a certified selfinsured carrier.

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Periodically assess your business for weaknesses, as multiple types of risk assessments need to be conducted for a myriad of liabilities. A key strategic initiative is to have a robust safety program that includes risk assessments for safety hazards. If you own a blue/gray collar company hiring a highly trained and certified safety consultant to enhance your safety program, creating and modifying safety manuals and training courses should be a top priority! And your equipment and building must be up to code.

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Electronic security – if you have fleet vehicles, put GPS tracking devices on them.

Install video surveillance equipment at your business locations, both interior and exterior. Enhance your computer and network security.

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B12

Ensure you have the most efficient solutions for HR and risk management in place by following the Business Top 12.

By: [Connie Laughlin]

It’s not only smart – it’s a necessity to ensure the most efficient solutions are in place for HR and risk management. Even if everything is going well and you feel no pain, strategic planning is a must, as that’s when you might be the most vulnerable.

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Don’t have a laidback attitude about employees. Small businesses suffer more than you think due to employee fraud. According to the Association of Certified Fraud Examiners, it costs on an average around 5 percent of revenue annually.

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In addition to fraud, employee theft can take a big bite out of profits. Ensure you have appropriate HR policies and procedures in place to deter theft from happening and a solid risk management solution to catch it if it does.

Periodically assess your business for weaknesses.

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Business leaders need to focus on sales and service production – not administrative duties. You’re probably not adequately trained, and if you are and do it appropriately, it’s a major time suck! However, if the HR side of one’s business is not properly addressed, you could stand to lose your shirt, pants, shoes, socks and even the underpants you wish you’d worn.

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You need a certified professional in human resources for advice on compliance and all things employee related. Make sure your ducks are in a row, should you find yourself in a gray area regarding any employee situation. You might think you’re justified in firing an employee or ignoring an employee’s request, only to find out it should have been handled differently.

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The main goal of a human resource department with a highly certified and trained HR pro is to maximize the return on investment for all employees while minimizing potential liability.

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If you had a workers’ compensation claim and you believed it was fraudulent, wouldn’t it be nice to know that the phony was being followed with a video camera while he went on a

Hire pros. The salary range for experienced certified pros in human resources and certified safety consultants starts in the high fivefigure range. If you believe this is more than your small to medium-sized company can afford, outsource these duties to a professional employer organization (PEO) company on a percentage-based fee, which is affordable for all budgets.

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The growing trend of outsourcing to a PEO streamlines organizations in areas such as payroll, HR, safety, risk management, workers’ compensation insurance and optionally benefits. It’s perfect – you’re streamlined, in perfect formation and most efficient.

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The PEO puts better processes in place and for a lot less money than it would cost in-house. As Bill Gates says in “Business @ the Speed of Thought,” “outsourcing works well when the outside vendor brings a set of best practices that are outside your company’s expertise.”

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There’s a huge financial bonus for companies that utilize the strategic initiatives discussed in this article: They keep your labor burden low and stable! And the service is tax deductible.

Make sure your PEO is ESAC accredited (like FDIC for the banking industry) by visiting www.esacorp. org. This website will show you the PEOs in your state that have this certification.

Connie Laughlin is a business consultant for UniqueHR, a locally headquartered PEO. You may contact her at 361-852-6392, ext. 112, or conniel@uniquehr.com.

Be Here - enjoy your Life!

Sip, Savor, Taste - Downtown CC

Havana - Upscale Bar and Ultra Lounge

Bleu Bistro and Azur Bar

500 N. Water Street, Corpus Christi, TX

500 N. Water Street, Corpus Christi, TX

- Happy Hour from 4-7:30pm - VIP Booths with Bottle Service Available - Walk-in Humidor with Premium Cigars - Tapas Menu Served until 8pm - Friday’s – International Night with Live Music - Saturday’s – House DJ - Hours: 4pm - 10pm, Monday through Wednesday 4pm - 2am Thursday, Friday, Saturday - Additional Services: Full Service Catering, Private Parties

For Reservations and for Booking Special Events Contact Marcus at marcusrsoliz@msn.com or call Havana at 361.882.5552 or Bleu Bistro at 361.887.2121.

- French-American Cuisine and Fine Cocktails - Relaxed – upscale dining atmosphere - Prime Steaks and Seafood - Extensive Wine List - Specialty Cocktails - Additional Services: Full Service Catering, Private Parties, Private Room, Outdoor Covered Patio Seating - Hours: 5pm - 10pm, Monday through Thursday 5pm - 12pm, Friday and Saturday

For Reservations and for Booking Special Events Contact Marcus at marcusrsoliz@msn.com or call Havana at 361.882.5552 or Bleu Bistro at 361.887.2121.

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NSIDE feature

Sea Us Grow!

The Rockport-Fulton Seafair: Come for the gumbo; stay for the music!

The folks in Rockport-Fulton have pretty much perfected gumbo, crab races and children’s cardboard boat races. Now, after nearly four decades, these watery residents are fine-tuning an unbelievable entertainment lineup for the 39th Annual Rockport-Fulton Seafair.

With a fresh focus on national performers such as country crooner Mark Chesnutt and up-andcomer The Spazmatics, this annual smorgasbord of sights, sounds, smells and tastes promises to be like no other.

“This event has always been delicious and fun … but has grown into a serious business!” says Tiffanie Hoover, 2013 chairwoman. Hoover is helping

spearhead a newfound attention on promoting the area’s businesses, tourism and beachy lifestyle.

They are attempting to interest visitors from Dallas, Houston, Austin, San Antonio and the Rio Grande Valley.

“We are poised for success,” Hoover says. “We’ve got all the old favorites, plus a star-studded lineup any Texan would want to hop in their car to come and hear.” The festival – one of the Coastal Bend’s biggest – draws more than 20,000 people over three days each year.

Seafair was the brainchild of Rockport resident, Bill Christian, in 1974. He believed the area needed a celebration in the fall to fill the lull between the

summer visitors and the arrival of winter Texans.

Though the event has grown dramatically since its inception, many components have remained much the same as Christian envisioned it. Arts vendors, a parade and a gumbo cook-off were part of the very first Seafair and continue to be major attractions each and every year.

But this year’s musical lineup has evolved and received a serious facelift. The hottest ticket in town is chart-topping Chesnutt on Friday night.

Retro band The Spazmatics will revive the awesome sounds, styles and cool dance steps of the 1980s on Saturday night.

“Securing Mark Chesnutt was a huge commit-

“The event has always been delicious and fun, but it has grown into a serious business!”

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photo by diane lloyd

By: [Deborah Perry]

The Spazmatics

39 Annual th

Mark Chesnutt

RockportFulton Seafair Oct. 11–13, 2013 Rockport-Fulton Fairgrounds Tickets on sale now!

Adults: $5–$10 Children: $2 3-Day Pass: $15

crab dinner, homemade boat race, crab race, ferris wheel at night photos by diane lloyd

www.rockportseafair.com

800-242-0071 ment,” Hoover says. “It took 18 months of advanced and careful planning, but we knew if we wanted to really grow and attract visitors from out of the area, we had to take that step.”

The Rockport-Fulton Chamber of Commerce oversees the festival. Hoover is leading the charge for a second year as chairwoman, heading up a 20-plus person all-volunteer committee.

Keeping the family fun affordable was very important to Hoover and her team, even with big, nationally known entertainment in a relaxed, open-air venue next to the water.

This year’s tickets run from $5 to $15 for a three-day pass.

“Everyone sees the potential,” Hoover says. “With this lineup and all the other moving parts, we have a great opportunity to showcase Rockport-Fulton to people from outside the area so that they will come and see all we have to offer.”

And back for the second year in a row is the Texaco Country Music Showdown, America’s largest country music talent search. More than 50,000 artists compete across the nation in a series of more than 450 local, state and regional live shows produced by country music radio stations.

Seafair’s Sunday stage has been chosen again to host the event’s Texas state finals. Past winners have included Martina McBride, Garth Brooks, Miranda Lambert, Neal McCoy, Sara Evans, Brad Paisley and Billy Ray Cyrus.

“It’s really going to be a must-see, must-hear and must-dance weekend!” Hoover says.

“We couldn’t be happier with the quality and diversity of this year’s musical lineup.”

For more information, visit www.rockportseafair.com.

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NSIDE feature

Suite Experience The American Bank Center invites you to take your ground view to the next level and enjoy a truly epic experience in its luxurious VIP suites.

About SMG

By: [Kristen Bily]

It is said that the ultimate concert experience is right there on the floor with thousands of screaming fans all sharing the same excitement as you.

Many may share that same feeling, and the experience itself can leave one breathless no matter what your age or musical liking. As our entertainment possibilities expand, it seems only fitting that how we view a show begins to change, as well. Take your ground view to the next level in the American Bank Center VIP suites.

Located in the heart of downtown Corpus Christi, the American Bank Center has truly given meaning to the term, “epic experience.” From Carrie Underwood and Taylor Swift to Mana and Elton John, the eclectic blend of entertainment that comes through the doors of the American Bank Center has definitely given the people of Corpus Christi something to remember. Just as the tours and entertainers change, so can your experience when you choose to enjoy your next event in your own private suite.

As you arrive at the American Bank Center, you will be ensconced in our red carpet service. Our very friendly staff members will escort you to your reserved elevator that will take you to your luxuriously appointed suite. Just down the hallway that

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overlooks the scenic views of Corpus Christi and hugs the side of the arena, our suites will welcome you with their tranquil blue décor and subdued lighting. The warm-colored sofas and stainless steel accents provide an elegant touch that will be sure to welcome your friends and guests.

There is no bad seat in the house, as all of our suites have unfettered views of the performance you are about to enjoy, so rest assured that whichever suite you choose, you can be certain that your view will be spectacular. Your experience is infinitely customizable, limited only by your imagination and tailored to fit any budget. The suites are supported by the VIP lounge, where you can have a cocktail and enjoy the view of the arena as you wait for your party to arrive.

You will then be escorted to your suite, where your own suite captain will attend to you. Simply press a button inside the room and your suite captain will come and meet your refreshment needs.

Your show experience cannot be complete on an empty stomach, so let the food and beverage services of SAVOR… provide everything you need from a happy hour appetizer to a full catered dinner. The customizable menu features a local flavor combined with a fabulous presentation sure to satisfy.

Founded in 1977, SMG provides management services to more than 220 public assembly facilities including convention and exhibition centers, arenas, stadiums, theaters, performing arts centers, equestrian facilities, science centers and a variety of other venues. With facilities across the globe, SMG manages more than 14.4 million square feet of exhibition space and over 1.75 million sports and entertainment seats. As the recognized global industry leader, SMG provides venue management, sales, marketing, event booking and programming, construction and design consulting and pre-opening services for such landmark facilities as McCormick Place and Soldier Field in Chicago, Moscone Convention Center in San Francisco, Houston’s Reliant Park and the Mercedes-Benz Superdome. For more information, visit www. smgworld.com.

No matter where your interests lay from music and sports to a family member’s graduation ceremony, the suites at the American Bank Center are available to ensure an evening of wonderful memories that will last a lifetime.

If your company would like to reserve accommo-

dations on a recurring basis for season tickets to the IceRays, the Islanders, the Fury or any other upcoming event, give us a call. Our expert staff and event coordinators will ensure you have an enjoyable first-class experience each and every time.

We strive to exceed your expectations, and we are happy to work with your staff to personalize your experience and impress your clients and guests. If you have special needs, please give us a call. We can accommodate

orthShore Country Club

GOLF, TENNIS, SWIMMING & FITNESS FACILITIES.

Your experience is infinitely customizable, limited only by your imagination. most requests, and it is important to note that all of our suites are handicap accessible.

Whatever your needs from a small intimate gathering to a large corporate blowout, from popcorn to catered meals, we are ready to make your evening special. Remember, our VIP suites have limited availability, so if you are ready to join the exclusive VIP club membership that parties in pampered elegance, give us a call today to begin planning your next event. You will be glad you did!

Our corporate offices are in the American Bank Center, located at 1901 N. Shoreline Blvd., Corpus Christi, Texas 78401. Our office hours are 9 a.m. to 5:30 p.m. Monday through Friday. Stop by or give us a call today at 361-8264700. For suite, club seat and advertising opportunities, contact our director of marketing and sales, Eric Jaramillo, at 361-826-4754.

SMG-managed American Bank Center is Corpus Christi’s premier event center providing unprecedented guest experiences. For more information, visit www.americanbankcenter.com or www.facebook.com/americanbankcenter, or follow us on Twitter (@AmericanBankCtr) or Instagram (@AmericanBankCenter).

To learn more about the American Bank Center, SAVOR... and SMG, contact Kristen Bily, media relations manager, at 361-826-4760 (office), 361510-5514 (cell), 361-826-4909 (fax) or kristenb@cctexas.com.

• USTA tennis leagues and Championship Caliber Instruction • The ONLY waterfront golf course in the Coastal Bend!

• Memberships available. Come join us!

WEDDINGS, RECEPTIONS & EVENTS

• Wedding Cakes & Specialty Cakes • Balcony Entrance with Floor to Ceiling Windows and Golf Course Views • Various floor plans to accommodate up to 450 guests.

801 East Broadway • Portland, TX 78374

361-643-1546

www.northshoretx.com N S I D E C O A S TA L B E N D

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NSIDE feature

Don’t Trash Your Bottom Line Failure to protect sensitive consumer data can be costly to your company.

By: [Mary Zambrano] They say one man’s trash is another man’s treasure. That’s not always a good thing. Paper waste can be a treasure trove for thieves – and a major headache for consumers and businesses.

Documents that contain sensitive information should be disposed of in a way that does not allow unauthorized access to personal data.

Last year, the Federal Trade Commission secured a $101,500 civil penalty from a group of companies that manage and own payday lending and check cashing stores. The businesses were charged with tossing confidential paperwork in dumpsters near their locations, including loan applications and credit reports.

While the settlement applies only to the entities named in the order, it is a great reminder to other businesses to take a look at how they manage their disposal of sensitive documents.

The Gramm-Leach-Bliley (GLB) Act requires companies that are “significantly engaged” in providing financial products or services to safeguard sensitive information. The law defines the term broadly, so it

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can include businesses such as payday lenders, real estate appraisers and professional tax preparers.

The Better Business Bureau (BBB) has the following tips for businesses regarding proper disposal of paper documents:

• Shred all sensitive paper documents.

Never just deposit them in the trash or dumpster.

Ideally, use a shredder that cross-cuts, confetti-cuts or particle-cuts. For extremely sensitive information, use a “disintegrator,” “granulator,” “hammermill” or “grinder.” These devices tear paper at random, or tear paper into extremely small pieces.

Never just deposit sensitive paper documents in the trash or dumpster. compliance with the association’s standards. Ask if they have been independently audited or certified and request a copy of the audit or certification.

• Consider using a certified disposal company.

• G et it in writing.

The National Association for Information Destruction (NAID) audits their member companies for

Ask for a signed agreement that explains the company’s procedures for destroying documents.

BBB’s mission is to be the leader in advancing marketplace trust. BBB accomplishes this mission by creating a community of trustworthy businesses, setting standards for marketplace trust, encouraging and supporting best practices, celebrating marketplace role models and denouncing substandard marketplace behavior.

For more information, please contact Mary Zambrano, public relations specialist for BBB, at 512-206-2815.

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NSIDE feature

The Biggest Pool in Texas Just Got Bigger Having recently undergone extensive renovation, the pool area at Port Royal Resort is more luxurious than ever, providing an unparalleled paradise in your own backyard.

By: [Sierra Bowling]

There’s no need to travel far when paradise is in your own backyard. Port Royal, known for its luxurious pool area, is a full-service beach resort with more than 200 condos located in between Padre Island and Port Aransas. Between fall 2012 and summer 2013, the pool area at Port Royal underwent a major renovation. All of the changes were made with guests in mind.

When General Manager Steve Hadley was asked what prompted the renovation, he replied, “We take the feedback from our guests very seriously, and the pool renovation was something that was needed. However, our Port Royal

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owners took it a step further and delivered additional features that make our pool area unequaled in this region.”

Not only has the 500-foot lagoon-style pool been resurfaced and refiberglassed, an Olympic-sized heated lap pool and children’s splash pads have been added, as well. Other improvements include poolside cabanas, new outdoor restrooms, landscaping, a fountain with lights, waterfalls, a remodeled cabana bar and an expansive shaded seating area.

reservation agents will confirm your cabana rental while making your room reservation.

Cabana Bar and Cabana Grill

Thirsty? The Cabana Bar, located at the lower end of the pool, is the perfect way to cool off while in the sun. Whether you prefer to remain in the pool by utilizing the swim-up bar or by cooling off in the vast shade of the cabana, the friendly and experienced bar staff is ready to take your order.

The Cabana Grill, located at the upper end of the pool, is a great place to grab a quick bite to eat without having to leave the excitement of the pool area behind. Like the Cabana Bar, it also features a swim-up bar for easy ordering. So sit in the shade and enjoy one of the best burgers in Port Aransas!

Pools and Slide

The signature pool area will keep your family entertained for hours on end and provide a great place

“Our owners took it a step further and delivered additional features that make our pool area unequaled in this region.” to find relaxation during your stay. There’s plenty of space to swim in the four large pools, and guests of all ages love the water slides. The water slides are open during normal pool hours (season and weather permitting) and are a great way for the kids to let loose.

heated pool

Ever wanted to swim during the winter? Now you can! Although there are multiple hot tubs available at Port Royal, the heated pool is perfect for swimming laps or playing volleyball with friends and family.

royal reef Cabanas

An abundance of umbrellas and chairs surround the pool area, but for those of you who want extra shade or some privacy, 14 cabanas, each measuring 10-by-12, are now available for rent. The cabanas include curtains on all four sides that open and close, upgraded furniture with cushions, electrical plugs, iPod and MP3 capability and built-in speakers. Their

The family-friendly resort didn’t forget about the little ones. They now have a children’s splash play area containing splash pads and large mushrooms that sprout water. Children of all ages will love it, and since it runs through the same water lines as the heated pool, they can have fun year-round!

For more information on Port Royal Resort, go to www. port-royal.com or www.facebook.com/portroyal, or call 888-974-0905.

COOL OFF WITH A SNO-BALL!

Over

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Flavors!

Free WiFi Open Noon-10pm 7 days a week

NEW LOCATION! 2330 Airline Rd. #D, Corpus Christi, TX 78414

361-993-0025

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The Tools for Success Exceptional sales management equals better profit potential.

By: [Doug Mitchell]

You need a sales team to expand or you want to make your current team even better. Let’s get you started.

Foundation: The Tools to Succeed

Every salesperson I hire gets the same line: “We will give you the foundation you need to make a living. It’s your work ethic first and talent second that will make you an exceptional living.”

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The foundation is the script. Yes, product knowledge, rebuttals and processing are important, but none of that is reached without the pitch. So get a script and get it right. When I started in door-to-door sales and I was given a script, I could walk up to the door, recite that script and make a living.

We’ve all heard the “who, what, when, how and why.” Our scripts should be no exception. The script should capture the widest audience possible and be easy for both the worst and

businessman writing image Dusit/shutterstock.com

NSIDE feature

the best salesperson to learn. It’s not going to make them big money, but like most foundations, it will get them started.

cause let’s face it: You pay the best.

Structure: Start Every Day and Start it Right. No Excuses.

Most salespeople didn’t grow up with a passion for sales; they did, however, obtain a passion for money. In sales, only salespeople themselves can limit their money.

Unfortunately, herein lies the problem. Money has a shelf life as a motivator. How do you keep your people coming back to work without it? Just like employees, salespeople have to want to come to work.

Commission only, W-2, 1099. It doesn’t matter whether you’re a fortune 500 CEO or a door-to-door shrimp salesman – you need structure. When salespeople have proper structure, like a daily meeting, the potential for their success dramatically increases.

Quality and quantity improve for several reasons:

Environment: Do What You Love and Love What You Do.

Money has a shelf life as a motivator.

How do you keep your people coming back to work without it?

photo by Amy Muston

1. They start their day on time: I’d rather have a weak salesperson on time every day than a strong one who is late and absent. I can make the weak strong, but I can’t teach work ethic. So daily meetings weed out the “cancer” (What we will call amazing salespeople with a “me” attitude and little work ethic).

2. Warm up: The same way singers warm up their voices and athletes stretch out their muscles, salespeople need to prime their pitch. Create an environment that allows them to warm up and make it competitive and fun.

3. Quality over quantity: How do you control quality from a distance? Pound it into their heads daily. Things like cancel rates and surveys suffer because the salesmen are only focused on quantity.

Show them how to make quality sales and do it frequently. Remind them that when their clients get the very best experience, you give them the very best paycheck.

4. A place called home base: If a salesman can start the day off with his current standings in competitions, commission and quality, he then can make adjustments on a daily basis to hit his goals. If I don’t know where I am, how do I know where I’m going?

So make your meetings and your office productive, competitive and above all, fun. Sales is one of the highest-pressure jobs there is, so make sure to release some of it at the office.

Much like a rebuttal or a sales tactic, these principles may not work every time. They are just a few more tools to give you the best possible chance to succeed. Above all, always look in before you look out.

If sales are down, people are quitting or your quality is suffering, it’s your fault first. Look at your current system and make the adjustments to fix it. There is no cookie-cutter formula, but like I said earlier, this will get you started.

Compensation: Let Go of Your Pocketbook.

What is your competition paying? You need to pay more. “I can’t afford it.” Bull! You’re telling me that if your sales double, you can’t afford that? Yes, we should be able to beat other sales jobs with our quality of work, but this is sales. We are originally in it for the money, plain and simple.

If you want the perfect storm that attracts better salespeople, you’re going to have to pay for it. Not to mention your retention increases and your expenses to hire and train new reps every month decreases be-

Doug Mitchell is the majority owner and general manager of Argenta Field Solutions, an award-winning sales contract company for AT&T U-verse and Digital Life. Argenta has also set national and regional records for sales metrics. For employment, questions or more information about these services, call 361-9060707 Monday through Friday between 8 a.m. and 5 p.m., or visit www.teamargenta.com for open positions.

Offering a unique collection of quality stylish fashion products 5878 - A Everhart • Corpus Christi, TX 78413

361.215.1240 www.rhinestonegal.com Hours of Operation: Mon-Sat 10am-6pm N S I D E C O A S TA L B E N D

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Truth in Advertising

La Palmera’s Palmedia promises exposure – and it delivers.

By: [Sarona Winfrey]

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There’s something we’re likely exposed to an average of 250 times a day without even realizing it. No worries – it’s not harmful. But it does have a real affect on us. It’s advertising. It’s all around us every day, through television and print, outdoor and online – message upon message designed to influence our behavior. And it works. But for a business trying to reach the consumer, the options – and competition for the consumer’s attention – can be overwhelming.

Enter Palmedia, the advertising program developed by La Palmera that capitalizes on the regional mall’s more than 650,000 visitors every month. La Palmera’s position as the premier shopping and dining destination in South Texas makes it the perfect venue to reach a target audience in any combination of ways, and quite successfully, at that. Palmedia utilizes dozens of advertising opportunities available throughout the mall and beyond to provide advertisers with a package to fit their needs and budget.

“La Palmera has a built-in opportunity for maximum exposure to a variety of demographic groups, so developing the Palmedia concept just made sense,” said La Palmera General Manager Fred Walters. “Although advertising and promotional opportunities associated with retail centers such as La Palmera are common, we have taken it one step further with Palmedia by developing fully integrated programs for clients to reach out to our customers who may also be their customers.”

Palmedia opportunities include exclusive event sponsorships, interior signage and wallscapes, product placement, product sampling, custom displays, exterior signage and sky murals, as well as traditional retail merchandising kiosks, product sampling and temporary leasing displays.

“We can be as traditional or out-of-the-box as clients would like to be,” Walters said. “We can produce table tents for the food court, wrap the interior of our elevator with messaging or host vehicle and other large-scale displays. We have a lot of flexibility.”

There are numerous opportunities for signage throughout the mall, both inside and out, including backlit ads, two- and three-tier backlit column displays and more. La Palmera also utilizes large wallscapes, murals and floor graphics in high-traffic areas, along with window clings placed at entrances to deliver messaging.

There are two large sky mural displays facing SPID, where more than 150,000 cars pass daily, along with multiple other exterior signage and mural locations, including the parking garage, the main entrance and the lawn areas. Other options include pole banners and backlit valet parking signage, as well as the outdoor electronic marquee located on Staples Street between La Palmera and The Shops at La Palmera.

Since its inception in spring 2011, many Coastal Bend businesses have successfully utilized Palmedia, including Del Mar College. Serving more than 22,000 credit and noncredit students in the Coastal Bend each year, Del Mar College empowers students to achieve their dreams through quality pro-

woman in mall image Andresr/shutterstock.com

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grams, individual attention and outstanding instruction at an affordable price. It’s that same focus on quality for the best price that brought Del Mar to Palmedia.

“Del Mar College ‘delivers dreams,’ and Palmedia effectively delivers opportunities and service that take our advertising efforts to a new level to reach a diverse volume of individuals looking to succeed,” said Melinda Eddleman, media relations coordinator for Del Mar College.

Nationally recognized while locally focused, Del Mar utilizes escalator, wall-mount and cross-beam signage, as well as table tents and window clings, to promote their message to the masses, attracting potential students interested in the fine arts, the sciences, business and occupational and technical areas.

“Advertising in La Palmera Mall through Palmedia provides Del Mar College a unique opportunity outside our traditional marketing efforts to reach potential students,” Eddleman said. “Whether mall patrons are from Corpus Christi or the Coastal Bend or visiting the area from somewhere

$ $ $ $

sale labels image T.N./shutterstock.com

“We can be as traditional or outof-the-box as clients want to be. We have a lot of flexibility.” else, advertising through Palmedia is a great investment that delivers to a varied target audience the message that a Del Mar College education is life-changing.”

There are a number of sponsorships available throughout the year, including seasonal and holiday opportunities, year-round visibility to moms and families via its Undersea Adventure Children’s Play Area and Tide Turners Kids Club, or a more mature demographic via Wave Walkers (Mall Walkers Club).

La Palmera has also hosted a number of events designed to create awareness for social issues such as green living and breast cancer. Radiology Associates, a group of board-certified radiologists providing a full range of outpatient imaging services to Coastal Bend patients, has sponsored a number of women’s health events at La Palmera, including the Power of Pink event celebrating Breast Cancer Awareness Month.

“Radiology Associates has been advertising with La Palmera for the last four years, and we continue to be very pleased with the results,” said Carmen Arias, marketing director for Radiology Associates LLP. “La Palmera has been the perfect venue to reach our goal of providing education to our community through ‘grassroots’ efforts, and we appreciate the partnership and visibility they offer. The staff is genuine and easy to work with and provide a seamless approach to what could otherwise be a difficult task.”

For more information on the Palmedia advertising program at La Palmera, go to www.palmediacc.com, call 361-991-3755 or email info@palmediacc.com.

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“We’re committed to giving our customers top-quality products with the best service possible.”

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Setting the Standard From humble beginnings to a solid reputation as one of the premier hospitality business owners in Corpus Christi and San Antonio, Theo Dimopoulos is now focusing on his passion for fine dining to great effect at Katz 21 Steak & Spirits.

T

heodore “Theo” Dimopoulos grew up in Greece, dreaming of the great opportunities awaiting him in America. He arrived in the United States in March 1976 with $50 in his pocket and began his pursuit of the American Dream only knowing a few English words.

“I was born to a poor Greek family, and as I was growing up, I always heard of a wonderful place with great opportunities called America,” Dimopoulos says. “My desire to go to this fascinating place grew stronger as I got older.” After his arrival, he spent years traveling along the Gulf Coast before settling down in Corpus Christi in 1993, and he says he is “proud to call this beautiful city his home.” He is also now the proud father of three children: Katie, George and Cristian.

Dimopoulos has spent the last 20 years establishing a reputation as one of the premier owners in the hospitality business in San Antonio and Corpus Christi. Following in the footsteps of successful business leaders he admired and trusting his instincts to lead him in the right direction, Dimopoulos used a combination of hard work and determination to build what was once a small business into a growing organization that operates businesses, owns properties and provides hundreds of jobs in both San Antonio and Corpus Christi.

Dimopoulos is a well-informed, hands-on manager of a diverse portfolio of business affairs, including real estate investments, health care and hospitality, which allows him to pursue one of his true passions: fine dining.

His passion for fine dining became a reality in 2001 when he and two other partners opened Katz 21 Steak & Spirits. Thirteen years later, Dimopoulos is the sole owner of Katz 21 – and his unique approach to business and dedication to taking good care of customers has turned Katz 21 into one of Corpus Christi’s most recognized elite fine dining restaurants.

As the only steakhouse in the city with in-house dry-aged prime beef, fresh Gulf Coast seafood and an award-winning wine list, Katz 21 has established the standard for a fine dining experience in South Texas. “We’re committed to giving our customers top-quality products with the best service possible,” Dimopoulos says. “We strive to provide Corpus Christi with a true fine dining experience.” »

By: Sarah Tindall / Photography: dustin ashcraft N S I D E C O A S TA L B E N D

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e u q e b Bar The Newest

In Town

Lunch Serving - Friday y a d n o M

For: e l b a l i a Av Parties e t a v i r P ven ts Special E Mixers Catering BQ -4B 4 8 8 1 m 6 3 eyers.co egem www.ho ree t cre te St 711 Con

D

imopoulos’ most significant recent accomplishment is the successful transition of Katz 21 Steak & Spirits into a significantly larger facility on the south side of Corpus Christi at 5702 Spohn Drive, near the intersection of Staples and Saratoga. The expanded main dining room now comfortably seats 150 patrons, and the new facility features private dining rooms that can accommodate as few as 10 guests and as many as 150 with state-of-the-art audio-visual equipment for business and conference needs.

Dimopoulos’ longtime friend and executive chef, George Christodoulakis, has taken his beloved signature menu and added a variety of locally inspired steak and seafood dishes that are already receiving rave reviews from customers. Along with the renowned steak and seafood dishes, the menu also features signature appetizers, soups, salads and exquisite desserts. One of Katz’s signature dishes is the 24-ounce bone-in rib eye, which is served “Oscar style”: topped with sautéed jumbo lump blue crabmeat and asparagus, then drizzled with Béarnaise sauce.

To complement one of the city’s most well-rounded wine lists, Dimopoulos has built a temperaturecontrolled wine cellar with the capacity to hold more than 1,500 bottles so his guests may pair a delicious meal with exactly the right wine.

In addition to the restaurant, Dimopoulos has also re-envisioned Club 21, Corpus Christi’s latest nightlife hot spot, which features an impressive prime bar menu, signature cocktails (such as the famous cucumber martini), a DJ, a dance floor and live music on a spacious patio bar.

Dimopoulos is a firm believer in giving back to the communities that have provided such tremendous opportunities for him and his family. He has formed a nonprofit organization called I Love My GI Foundation for the benefit of U.S. soldiers and their families. Katz 21 is the sole platinum sponsor of the annual Salute to the Military event organized by the Corpus Christi Chamber of Commerce for the third straight year.

Katz 21 also recently made significant donations to Driscoll Children’s Hospital, the Cattle Baron’s Ball benefiting the American Cancer Society, the Corpus Christi Police Association, CCA, SEA, the March of Dimes and the American Heart Association, in addition to numerous other charitable projects.

“We strive to provide Corpus Christi with a true fine dining experience.”

For more information about Katz 21 Steak & Spirits, go to www.katz21.com or call 361-884-KATZ.

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SPONSORSHIP OPPORTUNITIES With over 650,000 shoppers per month, we offer a one-of-a-kind shopping destination to promote your business.

Create brand awareness and reach your critical audience.

Visit palmediacc.com to view our unique advertising opportunities found no where else in the Coastal Bend.

Contact Ashley Larrabee: 361.986.7915 • alarrabee@trademarkproperty.com

GET RESULTS The future of your business starts here

SPECIALTY LEASING OPPORTUNITIES Want to showcase your business in a high traffic, consumer driven market? Look no further than La Palmera.

Temporary and long-term retail leasing opportunities available!

Visit palmarketplacecc.com to view our many leasing opportunities unlike any you have experienced before.

Contact Davida Bates: 361.986.7912 • dbates@trademarkproperty.com

5488 S. PADRE IS ND DRIVE, CORPUS CHRISTI, TX • PALMERA.COM

Over 100 Shops & Eateries including Dillard’s, Macy’s & JCPenney 5488 S. Padre Island Dr. • 361.991.3755 • lapalmera.com

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We have singers “from all walks of

life. But if there’s one thing we have in common, it’s a love for singing and performing.

”

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W

a

Crescendo

of

Growth and Success

W

From Brahms to Bach, the Corpus Christi Chorale resonates with local singers as a professional platform for continued development and performance.

hether it’s Bach or Handel, classical or contemporary, beautiful voices can be heard along the bayfront from Texas A&M University Corpus Christi several times a year.

For nearly seven decades, the Corpus Christi Chorale has boasted a tradition of providing outstanding and diverse choral music for Coastal Bend audiences. In addition to performing, the ensemble allows for the education and development of the finest singers in South Texas.

Under the baton of Ross Bernhardt, DMA, the all-volunteer ensemble is always looking for more talented and spirited sopranos, altos, baritones and tenors to perform fine works of choral literature.

The 78-person troupe is comprised of singers of all ages and backgrounds. In addition to whatever skills they possess, all members are able to enrich their personal voice development beyond what they accomplished earlier in their singing lives.

“I came into the chorale having sung occasionally in high school and church choirs and other amateur groups,” says Pete Lutz, president of the board of directors and member of the baritone section.

“But even with this background, I never felt like I was learning – really learning – anything until I started working with Ross Bernhardt. I love the fact that we’re working under a professional director who is vested in helping our members continue their vocal education, as they work alongside other talented, passionate singers.”

The chorale was established in 1945 by the Del Mar College Music Department. The organization moved to Texas A&M University Corpus Christi in 2005, initiating a new chapter in its history when they began appearing at the world-class performing arts center on campus.

Bernhardt became artistic director in 2008, when he joined the music department at Texas A&M Corpus Christi as assistant professor of music and director of choral activities. In this position, he conducts the University Singers and Isla Camarata, and teaches applied voice. Prior to coming to the Coastal Bend, he served as music department chair

By: [Deborah Perry] Photography: [Katie Benson]

at Lambuth University in Tennessee.

Bernhardt possesses a strong baritone voice himself, and he is often in demand as a soloist outside the scope of the chorale. As an award-winning composer, Bernhardt has had many of his pieces performed around the country.

“Dr. Bernhardt brings valuable skills to the podium,” Lutz adds. “He is infusing new life, great enthusiasm and exciting challenges to the chorale.”

Under Bernhardt’s direction, the group has performed such operatic and symphonic favorites as Handel’s “The Complete Messiah.” Other highlights include Brahms’“Requiem,” Bach’s “Magnificat” and Brandon Goff’s “Corpus Christi,” which was specially commissioned for the Corpus Christi Chorale in 2010.

And an appearance at New York’s Lincoln Center in 1987 is anticipated to be repeated in 2014.

The chorale doesn’t always sing alone, as they enjoy successful partnerships with the Corpus Christi Symphony and Del Mar Master Singers. They have engaged with professional instrumentalists and composers from the international, national and Texas stages.

“We get the occasional bonus of premiering brand-new vocal compositions,” Lutz says. “This is something that will be happening in our upcoming fall concert. For me, it’s a thrill to see ‘the Corpus Christi premiere of …’ in our concert program. I was a part of that – we made that happen. And who wouldn’t love that?”

To the outside viewing and listening world, the troupe works off the same page of music. But behind the scenes, their backgrounds are as varied as the musical notes they sing.

The chorale membership includes oilmen, doctors, nurses, teachers and students. Most are working professionals and parents, but several are retired. The occasional student pilot from Naval Air Station Corpus Christi rounds things out until he or she is transferred.

“We’ve got just about anybody you could imagine – all kinds of folks from all walks of life,” Lutz

says. “But if there’s one thing we have in common, it’s a love for singing and performing.”

Biannual auditions are being held in late August.

Due to the fact that the chorale performs pieces of advanced literature, some successful choral experience is preferred.

“We welcome any and all high-quality singers of all ages,” says Lutz, who adds that potential members will be evaluated on range, timbre, rhythmic accuracy and a clear sense of key.

The Corpus Christi’s Chorale’s first concert of the 2013-14 season will take place in October.

The Corpus Christi Chorale is a nonprofit 501(c)(3) organization.

For more information or to provide financial support, visit www.corpuschristichorale.org.

Corpus Christi Chorale Fall Auditions Tuesday, Aug. 27 • 7 p.m.

Center for the Arts – Texas A&M Corpus Christi To sign up for auditions, call 361-825-2572 or email ross.bernhardt@tamucc.edu.

Corpus Christi Chorale Presents…

“A Choral Celebration,” a Fall Concert Tuesday, Oct. 22 • 7 p.m.

The chorale will be joined by the Del Mar Master Chorus. Winning songs from the 2013 Corpus Christi Chorale Composition Competition will also be performed. Tickets are $10, and all students and children are free with proper ID.

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, Impact.

Short-Term

Care Long-Term Bokenkamp Children’s Shelter provides help, hope, healing and lifesaving assistance and care for unaccompanied refugee minors.

By: [Joanna Rocha]

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okenkamp is an emergency shelter for child refugees that provides lifesaving assistance and care in many ways, from taking care of the basics of food, clothing and shelter to coordinating with consulates and providing legal service and therapy. Through Bokenkamp’s resources, these children can be empowered to make their own way in life, whether that means returning to their home country, reuniting with family or receiving asylum in the United States.

Most of the children at Bokenkamp arrive from impoverished countries such as Honduras, Guatemala and El Salvador, where their “homes” are simply makeshift shanties with dirt floors and no utilities. At Bokenkamp, they live in dorm-style rooms with other children who share similar backgrounds and experiences. The onsite school gives the children the tools and confidence they will need once they move on.

Bilingual instructors teach English as a second language (ESL) and cover other basic subjects such as math, science, social studies, health and physical education. Through everyday activities and special recreation, the children learn about culture and life in the United States and celebrate special holidays alongside the staff like Valentine’s Day, the Fourth of July, Halloween, Thanksgiving and Christmas.

Case managers and clinicians work side-by-side to ensure that the individual needs of each resident are being met. Through intensive one-on-one interviews, the case management team attempts to locate sponsors for the Bokenkamp kids, most often family members who are believed to be living in the United States. An expedited reunification process usually allows residents to be discharged from the program within 45 to 60 days after finding a permanent, secure placement for these children.

Having experienced traumatic separation from family members, harrowing travel conditions, beatings, rape, extreme thirst and hunger and human trafficking, the emotional state of these children is often in jeopardy. Through individual and group therapy, they receive support and coping skills for dealing with the trauma of their past.

Bokenkamp’s clinical team is essential to their con-

tinued progress and success, even after they are released from the program.

The boys and girls of Bokenkamp are also well taken care of medically. When they first arrive, attention is given to any signs of physical trauma they may be experiencing due to the dangerous journey to the United States. Often, bare blistered feet and dehydrated souls are the result of punishing travel. While in our care, the children receive immunizations on par with standard health policies and they are screened for childhood diseases.

Dental needs are also taken care of, and each child is taught proper cleaning and dental routines during their stay.

Along with all of these essential services, there is always a lot of fun to be had. Through a range of physical activities and field trips, the children are given the opportunity to flex their muscles while opening their minds to new experiences. Recent trips to the Texas State Aquarium and Corpus Christi Hooks games, as well as a shopping trip to Old Navy, have given them a sense of what life in the United States is like.

Spiritual care can be a strong salve for their healing, and a variety of optional activities and services are made available as resources to help them cope and find comfort in the reality of their lives. Church services and Bible studies are among the options presented to the children.

The following is a glimpse into the lives of two past residents of Bokenkamp. To protect their privacy, their names and hometowns have been changed.

Patricia, 13, came from a large family in Guatemala, where she lived with her grandparents, three brothers and four cousins. Her mom came to the United States when Patricia was only 8 years old, promising to return for her one day. Patricia has been working since that age, helping her grandmother in the field and washing clothes in the river.

Patricia and her siblings cut wood every day for heat to cook their meals, sometimes barely having enough food to feed everyone.

When Patricia was sexually violated by her uncle, she decided to escape to the United States. As she made her way to the border, her smuggler did the same. By the time Patricia arrived at Bokenkamp,

she was full of fear, pain and trauma. Her goal was to join her mom in New Jersey, but instead, she was being housed in this unfamiliar place, with many others like her.

At Bokenkamp, she received the counseling and coping skills she needed to deal with the different traumas from her past. She was put in contact with legal services and other resources, which she was able to put to good use once she was released to her mother. Bokenkamp can make all the difference, reunifying children like Patricia with their families and providing help, hope and healing while they are in our care.

Diego, age 16, is a boy from Honduras who traveled to the United States on the tops of trains, in search of his siblings who made the trek to Virginia before him. In Honduras, he was the last to live at home with his mom, who was barely scraping by taking care of the children of his brothers and sisters – the nieces and nephews Diego was helping to raise.

Diego told of his journey and the days he did not sleep as he clung to the tops of trains, because of the fear that he might fall off if he closed his eyes. Stopping to rest was not an option for him because of the extreme gang violence in Mexico and the general hostility toward fleeing refugees.

Like many other young fleeing travelers, he carried three essentials: a belt, an asthma inhaler and a heavy glove. The belt was to tie himself to the rail in case he fell asleep out of pure exhaustion; the asthma inhaler was necessary because when the train goes through a long tunnel, the fumes from the train are overwhelming and it causes a shortness of breath; and the glove was for holding on, literally for dear life.

Through the counseling and care he received at Bokenkamp, Diego gained strength and discovered that his traveling days were truly over. Eventually, he was able to move forward into his new life with new skills, a solid educational foundation and selfconfidence.

For more information about the program and different events, please contact Joanna Rocha, director of volunteer services for Bokenkamp, at joanna.villarreal@lsss. org or 361-994-1214, ext. 337.

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NSIDE nonprofit

Preparing Your Pets for the Worst When making plans and taking precautions in the event of a hurricane this season, make sure you remember to include your pets in the process.

As residents of the Coastal Bend know, a closer eye is kept on the news during hurricane season, which lasts from June to November. The shelves of HE-B and Walmart are usually emptied of water, flashlights and batteries. Windows are boarded or taped up, and evacuation plans are made.

For those without pets, these measures are scary and stressful, but fairly simple. Pet owners, however, have an extra loved one or two to think of. In the event of a hurricane, it is absolutely necessary for you to plan ahead for your pet. Remember: They will be counting on you to take care of them in this scary time as much as a child would.

When the tornadoes struck the city of Moore, Okla., in May, hundreds of animals were displaced or killed by the storms. In this case, pet parents were given little to no warning of the coming storms.

Many of the lost pets of Oklahoma have been reunited with their families, but sadly, there are countless others who may never be found. With hurricanes, we are fortunate enough to have a much longer span of time to prepare and evacuate so that this tragedy can be avoided.

If you are evacuating town, it is best to take your pet with you. Many animals are abandoned when there is a natural disaster simply because it seems too difficult to bring them along or it seems like there is no other option. If you do not have a friend or relative out of town to stay with, many hotels allow animals. It may be more difficult to bring them, but imagine the alternative.

If you leave your dog or cat alone in your home, not only will they be terrified, but if you are unable to get back quickly, they will most likely die of starva-

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tion or dehydration. If they are left to fend for themselves outside, they may get hit by a car or taken to a shelter where they could be euthanized or made to live the rest of their lives in a cage. Not to mention the fact that they will have to try to survive in the harsh wind and rain of a hurricane.

One of the most important things to have when evacuating with pets is a carrier, especially for cats.

Not only does this prevent them from wandering off and getting lost or jumping out of the car, it helps them feel safe. Be sure to label the carrier with your name, your contact information and your pet’s name,

possible, make arrangements for them to be boarded at your veterinarian or boarding facility. Also, if a hurricane strikes, many schools are converted into shelters for you and your loved ones, but some may not allow you to bring your pets. When word of a hurricane first reaches the news, it is very important to call well in advance either to ensure that there will be room at your vet or boarding facility for your animals or to find out which hurricane shelters allow pets.

Your pet is part of your family – like a child. They depend on you to feed them and give them proper medical care, and the same goes for their safety in

If you are evacuating town, it is best to take your pet with you. breed and sex. This will help ensure a reunion with your pet in case you get separated.

Also, it is very important to have your pet’s identification tags with their name and your contact information on their collar at all times. Extra food, water and any medications they may need are also necessities. While a clip-on leash is good for regular walks, a slip lead is beneficial in the event that your dog panics because dogs can easily slip out of or snap clip-on leashes.

If for some reason taking your pets with you is not

the event of a hurricane. It is solely up to you to prevent them from being displaced or killed, and you have the perfect opportunity to do so: a warning.

Kaitlin Calk is a matchmaker for the Gulf Coast Humane Society; she also contributes to social media sites and the newsletter. The Gulf Coast Humane Society is open Monday through Saturday from 11 a.m. to 6 p.m. For more information, call 361-225-0845 or email matchmaker2@gchscc.org.

cat in window image beauty photographer/shutterstock.com

By: [Kaitlin Calk]

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NSIDE dine If you’re looking for kid-friendly snacks, guilt-free desserts or just plain delicious foods, this is definitely for you. Whip this up in less than four minutes and refrigerate briefly for a unique hummus your taste buds will swear is chocolate chip cookie dough! When you serve it with fresh fruit, you can’t go wrong. The only thing you’ll have to worry about is having to share.

For more information, visit www. mandyashcraft.com.

recipe sweet maple hummus Ingredients: • 1 can chickpeas (garbanzo beans) • 1/2 cup creamy peanut butter • 1/4 cup maple syrup • 1 teaspoon vanilla extract • 1/3 cup mini chocolate chips To serve: apple wedges, pita bread, graham crackers, cinnamon pita chips, banana slices, etc.

A Sweet Treat You can’t go wrong with this recipe for sweet maple hummus, an ultimate kid-friendly snack and guilt-free dessert.

By: [Mandy Ashcraft] Photography: [dustin ashcraft]

Instructions: ➊ In a blender, add all ingredients except chocolate chips, making sure you drain all of the liquid from the can of chickpeas first. ➋ Once smooth, fold in mini chocolate chips. Refrigerate at least 30 minutes. ➌ Serve with your choice of things to dip.

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NSIDE etiquette

Workplace Etiquette

By: [Sharon Schweitzer]

The office was humming quietly. Our team was working diligently toward the deadline. It was getting late, but we were determined not to let the evergrowing task at hand overflow into the weekend. We each individually proofread the proposal and the only sounds to be heard were … stomachs rumbling?

One critical team member was the first to admit it: She needed fuel. She disappeared, we heard the ding of a microwave and the aroma made it back to our conference room even before she did. Leftover cod and curried peas?!

We have all been there, but it never seems clear how best to respond. A few diplomatic workplace etiquette tips may help avoid this scenario and help you respond in the future.

1

Silence is golden

Many workers and employees regret offhand or casual comments made in the workplace. A receptionist was recently congratulated on her “pregnancy” by a coworker. After the receptionist explained that she was not expecting, the coworker was clearly embarrassed and quickly apologized for the inappropriate comment. They haven’t looked each other in the eye since.

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2

respect personal space and closed doors

Stapler out of staples? Don’t open your coworkers’ drawers to borrow theirs without first asking permission. At best, you will offend them. At worst, you may be seen as the culprit if something comes up missing. When an office door is closed, respect your colleague’s need for privacy. Go back later.

3

profanity is unprofessional

Profanity reflects a lack of vocabulary and education.

Even if coworkers curse, you will be perceived as more articulate, mature, educated, polite, pleasant and professional if you refrain. This is true in the office, on breaks and off duty.

4

avoid speakerphone

This is one of the biggest complaints from coworkers! Avoid using speakerphone in a cubicle or with the door open. Get yourself a headset to improve your hearing and listening abilities. Using speakerphone is inconsiderate of those working nearby, and it is not appreciated even by those you have on the line if it isn’t necessary.

woman keep it quiet image Sergei Butorin/shutterstock.com

Avoid awkward and unpleasant scenarios by following these eight simple tips for professionalism in the workplace.

Jokes and sarcastic comments made at a colleague’s, a patient’s or a customer’s expense are a recipe for disaster.

5

handle problems and discussions privately

6

skip sarcasm and jokes

7

think before you speak

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forget fragrant foods

At the convention, Joe seems to live in the hospitality suite. Should you confront him in the suite about his absence from the sessions? No. Discussions regarding behavior, personnel or problems should be held behind closed doors. It is important that the conversation cannot be overheard by customers, clients or coworkers.

Jokes and sarcastic comments made at a colleague’s, a patient’s or a customer’s expense are a recipe for disaster. Clients may not tell you this; however, they observe the way you treat your colleagues. Clients assume you will treat them as well or worse when under pressure.

Political and global news and opinions – at times, these discussions may emerge in the workplace. Employers respect workers who have the ability to observe without injecting their personal opinions. Avoid the mistake of over-sharing and alienating your coworkers.

photo by korey howell photogrpahy

Consider your coworkers when you pack your lunch. Avoid foods that have a distinct odor even when served cold such as tuna, salmon and hardboiled eggs. Avoid foods that smell pungent when reheated such as fish, asparagus, broccoli, bacon and sausage, spicy or garlicky dishes, sauerkraut and steamed cabbage, etc. Avoid burning microwave popcorn. Good ideas for lunch? Sandwiches, salads, fruit, protein bars and soups with little fragrance. What do coworkers like to smell in the kitchen? Pizza, raisin bagels and cinnamon rolls. Don’t be that “stinky food” offender.

Being civil and respectful in the workplace is critical to business success.

Understanding workplace etiquette helps leverage future career opportunities. Being a considerate coworker will be noticed, and it will reap rewards.

These are small acts of workplace civility that keep the office running smoothly. What can you add to the list?

Sharon Schweitzer, J.D., is a global etiquette consultant and the founder of Protocol & Etiquette Worldwide LLC. For more information, visit www.protocolww.com or www. facebook.com/protocolww, email sharon@ protocolww.com or look for her on Twitter (@austinprotocol).

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NSIDE real estate

Four-Star Certification Enjoy both cool comfort and low utility bills in a high-performance eco-home, courtesy of Braselton Homes.

By: [Bart Braselton]

About now, in the heat of the South Texas summer, you might be looking at your electric bill and wondering, ‘How much higher can it go?’ Unfortunately, in our hot and humid Gulf Coast climate, 100-degree daytime temperatures aren’t unusual. And neither are $275-per-month electric (air conditioning) bills for 1,500-square-foot homes! Such bills aren’t unusual, but they also aren’t necessary.

There is an alternative – and I don’t mean turning off the A/C! You could live in a highperformance, GreenBuilt, ENERGY STAR home. There are several builders in our area who build such homes.

At my company, Braselton Homes, we created and exclusively build our high-performance eco-homes, which can keep you and your family comfortable and cool in the summer – and for about $100 per month (for a 1,500-square-foot home).

And while it seems that such a home would be expensive, an eco-home actually doesn’t cost you any more than other builders’ stan-

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dard homes. In fact, our eco-homes often have a lower purchase price. How do we build a high-performance home that can cut your utility bills by 50 percent and still sell it at the same price as a typical “cookie-cutter” home?

Simple: We did lots and lots of research.

In fact, we spent more than two years working out the details. We had countless meetings with our home designers, our air conditioning and insulation contractors and our energy raters, running simulation after simulation on CAD and RESNET computer programs, until we finally found the right combinations of construction processes and products that gave us not only the performance we wanted, but also the value and the sales price.

And we are proud of the results. We are proud that our eco-homes’ energy efficiency saves our customers so much money, and that each eco-home qualifies for four different GreenBuilt energy efficiency certifications. Each eco-home is:

1

HERS rated by RESNET

RESNET is the national organization of residential energy raters that created the system used nationwide to measure energy efficiency for new homes in the 1990s. The typical Braselton eco-home scores a 70 on the HERS scale, signifying it is at least 30 percent more energy efficient than a home built to the code.

2 3 4

CBGB Gold-Level Certified

The Coastal Bend GreenBuilt Initiative is the green program of choice for our South Texas climate, and each eco-home is certified to its second highest level.

ENERGY STAR 3.0 Certified

To achieve this energy efficiency certification, a home must be built and perform to the high energy efficiency standards set by the U.S. Government.

EFL Gold-Level Certified

Environments for Living (EFL) is one of the residential construction industry’s best known and most respected green building programs.

This four-star certification is unique to Braselton Eco-Homes; no other homebuilder in South Texas builds homes that meet the energy efficiency and GreenBuilt credentials of its homes. No other builder even comes close.

To experience the cool comfort and low utility bills of an eco-home, come out and tour any of our seven fully furnished model homes. We are open daily, and we have homes available from the $120s to the $400s all over the Corpus Christi Bay Area. From the South Side to Northwest Corpus Christi and over to Portland, we have a neighborhood for you.

And when you stop by for a tour of one of our award-winning model homes, be sure to ask about the standard energy efficiency features and green building components that we put into each home. Our sales agents would love to talk with you about all of the unique features and options found in each eco-home. See you in the neighborhood.

Our eco-homes often have lower purchase prices than standard homes.

Scan QR Code for more information

Bart Braselton is the executive vice president of Braselton Homes, the Coastal Bend’s oldest and largest homebuilder and neighborhood developer. Born and raised in Corpus Christi, Braselton is the third generation of Braseltons building in the Bay Area. Returning to Corpus Christi after earning a BBA in Finance, as well as a BBA in Real Estate, from the University of Texas at Austin, Braselton began working in the family business as a construction superintendent. Braselton Homes has since grown into one of the nation’s “top 200” builders, earning consistent rankings in the annual list complied by Builder Magazine, and has won many local, state and national awards.

Braselton, a graduate of Leadership Corpus Christi Class 18, is a contributing writer to NSIDE Coastal Bend magazine, and has served on numerous local community and business committees and boards, including positions with the Food Bank of Corpus Christi, Bayfest, the American Heart Association, the Builders Association of Corpus Christi and the CCISD Boundary Committee. Most recently, Braselton began serving as the vice president of the Board of the Citizens in Support of the Corpus Christi Police Department, a foundation envisioned by the police chief to support the men and women of the CCPD. Braselton and his wife, Michelle, have three children, and are active members at Corpus Christi’s Bay Area Fellowship.

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Luxurious Homes Exclusive Neighborhoods

G N I S I SURPRVALUES!

Braselton Homes is the Largest New Home Builder and Neighborhood Developer in the Corpus Christi Bay Area; for over 65 years, and 3 generations, the Braselton Family has been building Corpus Christi.

Braselton Homes has been consistently ranked as one of the TOP BUILDERS in the United States, and has won numerous local, state and national awards. Thousand of families in the Coastal Bend have trusted the Braseltons with their home.

The Exclusive Builder of the Eco-Home™ which reduces homeowner utility bills by 50%, and the Smart Home™, the only TechReady Home in South Texas, Braselton builds homes from the $110’s to the $450’s, all across the Corpus Christi Bay Area.

EXCLUSIVE BRASELTON NEIGHBORHOODS VISTA From the 350’s to 500’s ★ LAGO EVAN 774-2266 VISTA From the 150’s to 400’s ★ RANCHO EVAN 774-2266 COUNTRY CLUB From the 200’s ★ NORTHSHORE JANN 816-3848 LANDING From the 160’s ★ MOORE’S JANN 816-3848 BRISAS AT RANCHOVISTA From the 130’s ★ LAS JIM 739-0549 VILLAGE From the 110’s ★ BARCELONA EVAN 774-2266 1

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Scan QR code for more information N S I D E C O A S TA L B E N D

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NSIDE style

The Right Fit Finding the best beauty salon for you amidst the industry’s clever marketing and commercialization

The beauty salon has risen from the iconic roller sets of the 1950s to monolithic, temple-like structures that are so stylistic that they can seem downright otherworldly. However, when you remove the layers of chic style and forced aloofness, you still have artisans using tools to shape and remove hair, and the use of chemicals to create physical changes to their clients’ hair properties.

In other words, the core of the business has not

The promise is wonderful, but in the end, consumers demand the actual delivery. The movie, “The Wizard of Oz,” actually comes to mind, when it is revealed at the end that it is just a man implementing technology and illusion to seem like much more.

Savvy consumers will look past the bells and whistles and clever marketing and see things as pragmatically as possible. First, go around any public place, whether it is a mall, a restaurant or a movie

The client buys the finish. really changed since its inception – it has just become heavily commercialized. You can visit a museum and discover that most of the same tools within these temples of style have not changed much since the frontier days.

This commercialization is a double-edged sword since it now creates an additional burden for consumers to see past the image and the glitz and still find the best solution for their needs. As consumers, we often go with first impressions, but when those impressions are not truly indicative of what a salon can actually achieve for an individual personally, it creates a new possibility for disappointment and perhaps even a feeling of being slighted.

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theater, and look for men or women who have great haircuts and/or hair color. If you ask, you will likely hear the names of some salons a lot more than others; this will be a strong indicator of where you might begin your search. After all, this is one test that stylists can only influence with their good work and actual success in a real-world manner.

Men and women should also look at people with similar ethnic backgrounds. Many novice stylists attempting to appear trendy and updated will push techniques that are best suited for specific hair types and perhaps even other parts of the world. This is evidenced by the obsession the industry has with European trends, and the one-size-fits-all approach

that has left many consumers feeling like the delivery and the promise did not correlate correctly.

Moreover, examine the experience and skill of the salon’s owner. He or she is the one who will actually be in the building when you’re getting your service done. Many salons push the education of their staff, but this also can be misleading since these classes are just a few hours and they rarely translate to instantly usable skills. And worse yet, they may make the stylists anxious to practice a “technique” that could be a downright terrible choice for the customer who happens to be in their chair.

Prices, location, layers of Art Deco glamour and catchy names might play a factor to varying degrees, and for some consumers, they will mean everything. Regardless, the client buys the finish, and nothing that occurs before the client actually leaves the salon will have any lasting effect. Ask around, look around and see where the talent actually resides – it will mean the difference between the promise of top-tier services and products and the actual delivery.

For more information on Salon Palomo, visit www.salonpalomo.com. You may also call a staff member Monday through Saturday between 8:30 a.m. and 7:30 p.m. at 361-855-8841.

woman with long hair image Valery Bareta/shutterstock.com

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Matthew Scott

Co-Owner of Aria Sky Terrace and Lounge Real Estate Agent with Mirabal Montalvo & Associates

style & substance photography: dustin ashcraft

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About Me: I was born in Corpus Christi and am a graduate of TAMUCC, where I received my degree in geology.

Before graduating, I discovered my love of entrepreneurship and have since owned/operated several businesses here in the Coastal Bend. I am currently the co-owner of Aria Sky Terrace and Lounge and a real estate agent with Mirabal Montalvo & Associates.

My Philosophy: Take the time to get to know people. Everyone has an irreplaceable beauty that is just waiting to be discovered. Go out and share your passion, love and creativity with as many people as you can because happiness is only real when shared.

“Twenty years from now, you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails.

Explore. Dream. Discover.”

– Mark Twain N S I D E C O A S TA L B E N D

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Years ago, my dad shared some advice, and I have taken it to heart ever since. He told me, “Sometimes you just have to jump off the cliff and build your wings on the way down.�

N S I D E C O A S TA L B E N D

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Hours: Tuesday - Saturday 9am-7pm N S I D E C O A S T A L B E N D 51 www.salonpalomo.com

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The Richard M. Borchard Regional Fairgrounds 1213 Terry Shamsie Blvd., Robstown TX 78380 At the Richard M. Borchard Regional Fairgrounds, clients are extremely valued.

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