WKWSCI
Final Year
Projects 2013 Project Catalogue
Introduction
T
his Final-Year-Project (FYP) catalogue is created in conjunction with the annual exhibition produced by NTU Libraries to showcase project works of graduating students from the Wee Kim Wee School of Communication & Information (WKWSCI). The diversity of the topics chosen for these 53 FYPs is a reflection of the wide-ranging nature of communication studies. Many of these students chose to investigate topics that were close to their hearts, going beyond learning and showcasing their technical skills. Through these FYPs, you will find that the WKWSCI Class of 2013 is a group of civic-minded and socially-engaged graduates. This exhibition hopes to feed you with both food for thought and entertainment – when you are going to devote up to a year on a project, what will you choose? More importantly, how will you choose? We invite you to take a closer look at what other students have done, and to see how they have made their choices, via their FYP reports deposited in NTU’s Digital Repository (DR-NTU). Think about how you would be choosing your own projects, jobs, or whatever it is that you want to do. Are you aware of how you think, and how you make decisions? Keep these questions in mind, as you learn more about yourself, and the world around you. Meanwhile, happy exploring!
Contents The FYP projects have been curated into 12 broad themes, arranged in order of perspective. Feel free to check out the projects in this order, or hop around as you wish.
INDIVIDUAL Health Happiness
02 04
INTERPERSONAL Romance Family Relationships
05 06 08
COMMUNITY Arts Business Heritage
10 12 14
NATIONAL National Identity Society & Politics
16 18
GLOBAL Media Technologies Environment
22 24
PROJECT INDEX BY TYPE
25
HEALTH
The way you think, the way you behave, the way you eat, can influence your Deepak Chopra life by 30 to 50 years.
FUNDAMENTAL RESEARCH (QUANTITATIVE)
Exercise or Else:
How Goal Framing and Language Tone Affect Exergame Messaging via Psychological Reactance Author(s): Aneesha Subramaniam, Chong Kai Jie, Santhiya d/o Kulasakeran & Zhao Boshu Supervisor(s): Assoc Prof May Oo Lwin & Asst Prof Kim Hyo Jung
This study aims to determine if goal framing and language tone in instructional material can affect message persuasiveness through psychological reactance. An intervention programme design was employed on international students between the ages of 10 and 19 in Singapore. Results showed that loss framing and dogmatic language are two of the message features that can trigger perceived threats to freedom and state reactance, which could cause a boomerang affect in attitude and behaviours. Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52579 CAMPAIGN
Protein Supplements – The Right Whey
Author(s): Cheryl Cheong Wenli, Peh Lee Ling, See Hui Evangeline & Yeo Wei Yi Daryl Supervisor(s): Assoc Prof Lee Chun Wah
The main aim of the campaign is to educate youths in Singapore to consume protein and protein supplements safely and responsibly. Targeting active tertiary students, the campaign had two main aspects in its execution – online presence and offline activation. The main drivers for the campaign’s online presence were the website and Facebook page. Online engagement activities such as contests and accessible content built an audience-base that was tapped into for the offline activation. Activities held during the roadshows were integrated with online drivers to ensure that conversion of target audience to active participants was sustained throughout the entire campaign. Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52286 CAMPAIGN
Rise & Shine Breakfast Campaign Author(s): Low Hee Ann, Ng Kok Jung Wilson, Quek Hui Ying & Tan Wei Yuan Supervisor(s): Asst Prof Shin Wonsun
This campaign aims to get parents to prepare a healthy breakfast for their children by raising their awareness of the importance of a healthy breakfast, educating parents on what constitutes a healthy breakfast, and ensuring that the parents are committed to preparing a healthy breakfast for their children. Parents with children aged 4 to 12 were the campaign’s primary target audience group; children aged 4 to 12 were the secondary target audience. Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52481
02
HEALTH
WKWSCI FYP 2013: A FYP EXHIBITION BY NTU LIBRARIES
HEALTH APPLIED RESEARCH
Seals, Country-of-Origin and GDA Nutrition Labelling: Using the Elaboration Likelihood Model to Investigate Food Product Perceptions
Author(s): Andrew Yee Zi Han, He Qing Pei, Ong Teck Keong Andrew & Sng Rong Hui Jeremy Supervisor(s): Assoc Prof May Oo Lwin
Nutrition or ‘signpost’ labelling provides information to consumers to assist them in making healthier food choices. While many components of product packaging can influence consumers’ product evaluation, front-of-pack (FOP) nutrition labelling and country-of-origin (COO) labels are two categories of cues that have been identified as strong influencers of consumer evaluations. This research looked at the information on these labels and its implication on health communication policy. Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52587
d1830-30 by U.S. Department of Agriculture (www.flickr.com)
CAMPAIGN
The Singaporean Fairytale:
A Fertility Education Campaign to Educate Singaporean Young Adults on the Importance of Understanding Their Fertility Health Author(s): Chan Luo Er, Chung Ai Rong Hannah, Joanne Quek & Wang Liang Yau Supervisor(s): Assoc Prof Lee Chun Wah
WKWSCI FYP 2013: A FYP EXHIBITION BY NTU LIBRARIES
Aimed at young adults aged 21 to 30, the campaign hopes to empower them with fertility knowledge to make more informed decisions towards future family planning. The creative concept of using fairytales gave the campaign a holistic approach where related issues such as marriage, family and personal choices were discussed. Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52936
HEALTH
03
HAPPINESS
Most folks are about as happy as they make up their minds to be. Abraham Lincoln
FEATURE WRITING
Finding My Balance Author(s): Choong Wen Qi Candice, Rebecca Lim Hui Ming & Lim Yufan Supervisor(s): Asst Prof Debbie Goh Pei Chin
Finding My Balance is a feature writing project that centralises around the overarching theme of work-life balance. The package opens up with the aim to introduce the ubiquitous, yet vague concept of work-life balance by gathering opinions on three levels – the government, the company and the individual – to write the story. Next, it delves into further details about how both low-income earners and students develop their sense of balance. Finally, it looks at non-PMEB industries and the struggle of workers to attain their brand of balance. Report available in DR-NTU (Restricted Access) Feature available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52924 CAMPAIGN
The Happiness Revolution: Live Life Now
Author(s): Fiona Cher, Hong Shuqi, Izzat Rusydi & Lin Huanyu Supervisor(s): Assoc Prof Lee Chun Wah
The Happiness Revolution: Live Life Now campaign champions the attainment of positive mental well-being by engaging in meaningful activities that can make one happy. Targeted at tertiary students aged 18 to 25, the key campaign goal was to highlight the importance of meaning as a component towards happiness and mental well-being. It did so by engaging youths in conversations about their current state of happiness. Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52581
CAMPAIGN
The Love, Me Campaign –
A Movement to Promote Positive Body Image Author(s): Audrey Woon Ai Leng, Emery Lim Mei Ying, Wong Su Yee & Wong Yu Lan Supervisor(s): Mr Tim Clark
Targeted at female college students aged 18 to 24, this campaign aims to promote positive body image as a preventive measure against eating disorders. Primary and secondary research has found Singaporean college women to be dissatisfied with their bodies. As a result, they strive to be thinner due to the perceived social and cultural preference for thinness. Studies have also pointed to poor self-esteem as an important predictor of body image concerns, dieting, disordered eating, and eating disorders, which suggests improving self-esteem as an effective preventive measure. As such, the “Love, Me” campaign sought to take on a self-esteem-based approach to build women’s resilience against the unrealistic societal body image ideal presented in the media. Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52518
04
HAPPINESS
WKWSCI FYP 2013: A FYP EXHIBITION BY NTU LIBRARIES
ROMANCE
The easiest kind of relationship for me is with 10,000 people. The hardest is with one. Joan Baez
VIDEO DRAMA
《为你而舞》For You, I Dance Author(s): Charmaine Yap, Lim Zuo Han, Edwin Lim & Ow Yan Lan Supervisor(s): Ms Nicole Lorraine Draper
For You, I Dance is a film set in 1960s Singapore and tells the tale of two individuals who are secretly in love. Ah Da is a quiet-natured and reserved delivery boy who makes deliveries to the home of a dancer, Miao Tai Tai. He is instantly attracted to her but keeps his feelings locked away. Miao Tai Tai notices his timid and shy disposition as well as his subtle inclination for dancing, so she begins to teach him how to dance. Their growing relationship soon faces societal pressure, and Miao Tai Tai is forced to make a decision. Report available in DR-NTU (Restricted Access) Video available in DR-NTU (Restricted Access) and Communication & Information Library http://hdl.handle.net/10356/52934 CAMPAIGN
Building a World for Two: Towards a Shift in Young Singaporeans’ Perception of Romantic Relationships
Author(s): Agung S. Ongko, Leonard How, Roshilah Atan & Tan Ru Ping Celine Supervisor(s): Dr Yeoh Kok Cheow
The campaign sets out to inspire and empower Singaporean undergraduates to build, foster and sustain healthy romantic relationships. It did so with particular focus on communicating the values of such a relationship by enabling personal growth. This was in response to extensive survey findings that pointed to a conflict between Singaporeans’ pragmatic priorities and instinctive desire for love. Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52947
FUNDAMENTAL RESEARCH (QUALITATIVE)
Understanding Mobile Dating in Singapore Author(s): Wang Yue Supervisor(s): Asst Prof Lin Tsui-Chuan Trisha
This exploratory study examines how Singaporean mobile dating users strategically market themselves and manage their romantic interactions in this mediated dating environment, as well as the impact of mobile dating and privacy concerns raised by disclosing personal and location information. As mobile dating services gains popularity in Singapore, it becomes a suitable context to study the motivations and implications behind this emerging phenomenon. Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52929
WKWSCI FYP 2013: A FYP EXHIBITION BY NTU LIBRARIES
ROMANCE
05
FAMILY
The way we communicate with others and with ourselves ultimately determines the quality of our lives. Anthony Robbins
PHOTOJOURNALISM
Fabric of a Family:
Alternative Families in Singapore Author(s): Goh Chay Teng & Quah Dai Wei Supervisor(s): Mr Tay Kay Chin
This photojournalism project documents the lives of various types of families in Singapore. The Singapore government has made no secret of what it considers to be the ideal Singaporean family. There are no official statistics but the occurrence of a ‘normal’ family as defined by the government has decreased in recent years. But just because these families deviate from the government’s definition of family does not make them any less of one. Report available in DR-NTU (Restricted Access) Illustrated feature available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52571 CAMPAIGN
Look, Ma:
A Public Communication Campaign to Encourage Parents to Spend More Time Listening to Their Children Author(s): Kelly Lau, Gu Fenghui & Costa Daniel Chua Supervisor(s): Asst Prof Fernando Paragas
The “Look, Ma” campaign aims to promote awareness among parents with children between the ages of 0 and 10, about the importance of playtime and a self-created childhood in the lives of children. This was the first-ever research conducted, in partnership with the Association of Early Childhood Educators Singapore (AECES) and the National Institute of Education (NIE), on children in Singapore to uncover their understanding of childhood. Look, Ma’s significance lies in being one of the first local projects, if not the pioneer project, in emphasizing childrens’ voices and their rights for a stake in their childhood. Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52520 VIDEO DRAMA
Tadpoles Author(s): Chin Jing Yi, Tan Ivan & Tang Hui Huan Supervisor(s): Ms Nicole Lorraine Draper
Tadpoles is a short film exploring the theme of family relationships, particularly that of contemporary Asian families. The effects of strained family relationships – even if they occur between just two family members – are usually felt throughout the household. Yet, the very forces that divide a family are also the ones that can bring them back together again. Report available in DR-NTU (Restricted Access) Video available in DR-NTU (Restricted Access) and Communication & Information Library http://hdl.handle.net/10356/52588
06
FAMILY
WKWSCI FYP 2013: A FYP EXHIBITION BY NTU LIBRARIES
FAMILY CAMPAIGN
The Silver Yarn Project:
Campaign to Promote Intergenerational Bonding between Youths and Grandparents Author(s): Alan Choong Jia Tang, Koh Ai Li Regina, Teo Yong Kwang Nicholas & Wan Yue Ying Sarah Supervisor(s): Assoc Prof Lee Chun Wah
Primary and secondary research has shown that while Singaporean youths know the importance of intergenerational relationships, many lack the motivation to foster stronger ties with their grandparents. By first encouraging greater interaction with the closest elderly person in their lives, The Silver Yarn Project aims to encourage youths to build a better relationship with their aged family members and in the long run, create a more positive mind-set towards the elderly. Targeted at youths aged 19 to 26, the project employed the theme of storytelling to encourage youths to forge stronger bonds with their grandparents or elderly persons in their lives. Report available in DR-NTU (Restricted Access) Promotional video clip available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52815 CAMPAIGN
The TAPtalk Project:
Harnessing New Media to Enhance Parent-Teen Communication Author(s): Lim Xiang Yun, Sim Kai Li Florence, Tan Mui Huan Esther & Tan Jia Yi Supervisor(s): Asst Prof Shin Wonsun
The TAPtalk Project is an initiative to harness new media to enhance parent-teen communication. Targeted at teenagers aged 13 to19 and their parents, the campaign involved the development of a unique online forum for both parents and teenagers that allowed them to interact in an anonymous and communal setting. Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52932
WKWSCI FYP 2013: A FYP EXHIBITION BY NTU LIBRARIES
FAMILY
07
RELATIONSHIPS
Today’s films are so technological that an actor becomes starved for roles that deal with human relationships. Natalie Wood
VIDEO DRAMA
Discoteca! Author(s): Adam Osman, Ahmad Khan Surattee, Vikneshwaran s/o Kobinathan & Tang Wei Mun Supervisor(s): Mr Kym Campbell
The lives of three young Singaporeans intertwine at Zouk one night. Simon is a National Service recruit who has just been dumped, and his two best/worst mates take him out for some action. Sarah is about to leave for London to study and she’s having one last hurrah with her two best friends. Val is a confident, popular, rich kid who’s living it large on his birthday. As the night unfolds heart-wrenching revelations and unexpected courage transpire. Report available in DR-NTU (Restricted Access) Video available in DR-NTU (Restricted Access) and Communication & Information Library http://hdl.handle.net/10356/52578 VIDEO DRAMA
‘Hidden Folk’ Author(s): Ashley Arriola Christopher John, Tan Sihan, Thong Kay Wee & Ye Xinmin Supervisor(s): Mr Kym Campbell
‘Hidden Folk’ is a short film that follows the day in the life of Lilian Mah, a successful curator and art educator. Lilian is about to wrap up the gallery show of her burgeoning career, but the events that unfold leading up to the wrap will change the course of her life and career forever. Set in the context of Singapore which in recent years have been rife with scandals, the film hopes to uncover the hidden stories of the parties involved and present a new perspective of these life-changing events. Report available in DR-NTU (Restricted Access) Video available in DR-NTU (Restricted Access) and Communication & Information Library http://hdl.handle.net/10356/52514
08
RELATIONSHIPS
WKWSCI FYP 2013: A FYP EXHIBITION BY NTU LIBRARIES
RELATIONSHIPS VIDEO DRAMA
Moriah Author(s): Chan Yi Hern, Charlene Chan Shu Min, Wong Oi Shan & Yew Si-Yang Marcus Supervisor(s): Mr Kym Campbell
Thomas is a man of faith; he loved Him so much that he devoted his entire life to His service. Years ago, he left his loving girlfriend, Marie, to pursue the priesthood with her blessings. But now, Marie is dead and the secrets behind her death unravel to reveal the involvement of more than one member of the church. Report available in DR-NTU (Restricted Access) Video available in DR-NTU (Restricted Access) and Communication & Information Library http://hdl.handle.net/10356/52938
VIDEO DRAMA
Purple Light Author(s): Ang Zhi Xin Cecilia & Charlene Yiu Hui Xian Supervisor(s): Mr Kym Campbell
Private Low Zipeng finds himself in National Service, where being openly gay is frowned upon, not to mention it complicates his delicate relationship with his father. Yet by a twist of fate, he falls in love with his army buddy, Ethan Khoo. They struggle to work out their feelings for each other while trying to keep it under wraps from their Sergeant Loke. Purple Light entails the story of love, brotherhood and expression of oneself. Report available in DR-NTU (Restricted Access) Video available in DR-NTU (Restricted Access) and Communication & Information Library http://hdl.handle.net/10356/52580
WKWSCI FYP 2013: A FYP EXHIBITION BY NTU LIBRARIES
RELATIONSHIPS
09
ARTS
Every child is an artist. The problem is how to remain an artist once we grow up. Pablo Picasso
SCRIPTWRITING
20-Somethings Author(s): Cheung Kai Dick Supervisor(s): Ms Nicole Lorraine Draper
20-Somethings is a show about six friends who are at vastly different stages of their lives, even though they are all twenty-something. Ken and Jaime are navigating the tricky path of marriage and parenthood. Ken’s goofy brand of love constantly clashes with Jaime’s tough-love approach, and it’s driving her crazy though they love each other deeply. Derek is a prodigious lawyer coming to grips with establishing himself in a field where academic success does not necessarily get one to the top. Yam is a cynic pursuing a childhood dream of stardom, while Arnesh is an adult that still sees the world through a kid’s overprotected eyes. Jason is the only one acting his age, as his predominant concerns are getting laid or wasted, preferably both. Scripted by Sean Ganann (www.flickr.com)
Report available in DR-NTU (Restricted Access) Script available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52589 APPLIED RESEARCH
Film Literacy & Education in Singapore: Learning about Movies, Learning through Movies Author(s): Tan Yuan Sheng, Ou Xin Ying & Sivanessan s/o Kitnasamy Supervisor(s): Asst Prof Liew Kai Khiun & Assoc Prof Stephen Teo Kian Teck
This study takes an exploratory and qualitative approach in examining the necessity, benefits and feasibility of a film literacy programme in the local context. It examines the potential of using film to teach values and sociocultural insights in Singapore, as well as the effectiveness of an ahistorical filmic and constructivist pedagogical approach in teaching film literacy. IMAX by William Ng (www.flickr.com)
10
ARTS
Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52912
WKWSCI FYP 2013: A FYP EXHIBITION BY NTU LIBRARIES
ARTS FEATURE WRITING
Mixtape Vol 1: Lion City Rock ‘n’ Roll
Author(s): Amelia Tan Hui Fang & Anjali Raguraman Supervisor(s): Asst Prof Andrew Duffy
Mixtape Vol 1 takes an in-depth look at the local music scene through interviews and conversations with local artists. The music community in Singapore can be described as a clique, an exclusive group of people with different expertise banding together and promoting each other. Local musicians share a common goal of wanting to make a name for Singapore artists both domestically and internationally. Rather than trying to find a “Singapore sound”, local artists are reflecting the growing global outlook of music. Report available in DR-NTU (Restricted Access) Feature available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52585 SCRIPTWRITING
Storyteller’s Tale: Journey of a Scribe
Author(s): Aradhna Kaur Supervisor(s): Assoc Prof Stephen Teo Kian Teck
Socially awkward and frumpy Charlotte Najera is often overlooked when she is standing next to her pretty and successful best friend Fiona Wright. Working at BookEnds, a small but successful bookstore owned by an almost reclusive older man, Patrick, allows Charlotte to fade away into the woodwork and avoid embarrassing social situations. Spending all her day at work means Charlotte hears Patrick’s stories about Arcadis over and over again, a tale Charlotte writes off as fictional until the day she walks through a mysterious door at the bookstore and ends up stranded in another world. Bookstore by Shelby H. (www.flickr.com)
WKWSCI FYP 2013: A FYP EXHIBITION BY NTU LIBRARIES
Report available in DR-NTU (Restricted Access) Script available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52574
ARTS
11
BUSINESS
Whenever you find yourself on the side of the majority, it is time to pause and reflect. Mark Twain
APPLIED RESEARCH
Crying with Victims During Crisis: How CEO’s Emoting Impact Stakeholder’s Perception of Organization Author(s): Mano Vikneshwaran, Lee Hui Zyi, Yeo Yan Ping & Xu Jinghui Supervisor(s): Asst Prof Augustine Pang & Assoc Prof May Oo Lwin
Civil… by SEIU International (www.flickr.com)
Crises often occur in the form of unexpected events which evoke emotional experiences for those involved. Though crisis research has largely focused on verbal strategies in responding to a crisis, how they are delivered is arguably crucial too. While crisis literature shows that stakeholders experience emotional upheavals during crises, is it possible that organizations can be emotionally affected as well? If so, can organizational leaders, like the CEOs, then freely express emotions such as sobbing when communicating with stakeholders? Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52904 FEATURE WRITING
Moving In on Myanmar: Is this Singapore’s Moment?
Author(s): Ng Zi Ting Jasmine, Tay Hiok Leng Mark & Chung Ai Jia Krystal Faith Supervisor(s): Assoc Prof Cherian George
Once the richest country in Southeast Asia, Myanmar is re-entering the world economy as it emerges from decades of military rule and crippling global sanctions. In a bid to draw jobs, the country has thrown its doors open to foreign investment and is working feverishly to introduce new investment laws and modernise its very basic banking system. Moving In on Myanmar explores the attractiveness of Myanmar as a business destination and how Singapore, with its historical relations with the country, is faring in the race for deals in the emerging market. Report available in DR-NTU (Restricted Access) Feature available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52573
12
BUSINESS
WKWSCI FYP 2013: A FYP EXHIBITION BY NTU LIBRARIES
BUSINESS AUDIO / RADIO
Pirates of Southeast Asia:
An Informative Radio Documentary on the Multi-Million Dollar Pirate Industry Author(s): Sharifah Fadhilah Alshahab & Roshini Melvin Supervisor(s): Asst Prof Bradley Freeman
Pirates of Southeast Asia is a radio documentary discussing the issue of piracy in the Southeast Asian region. The documentary takes a closer look at some of the steps being taken to mitigate the effects of piracy to ensure the safe passage of mariners through our region. Most importantly, it provides the reasons for the persistence of piracy, which is a problem that has prevailed for centuries.
Pirates surrender… by Official U.S. Navy (www.flickr.com)
Report available in DR-NTU (Restricted Access) Audio clip available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52584 APPLIED RESEARCH
Promoting Positive Perceptions During Crises:
Effects of Scents on Journalism Students in a Media Conference Setting Author(s): Aw Shu Qin Cassandra, Gerlynn Chan Si Ying, Jolene Christina Ng & Lim June Supervisor(s): Assoc Prof May Oo Lwin & Asst Prof Augustine Pang
Through the theoretical lens of Petty and Cacioppo (1986)’s Elaboration Likelihood Model (ELM), the study posits that congruency of gender characteristics between olfactory and visual stimuli during a media conference would influence message reception. The study assessed the journalists’ states and evaluations of organization and spokesperson, as well as their news articles written based on the spokesperson’s message. Miniature perfume dispensers by William Cho (www.flickr.com)
Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52522
WKWSCI FYP 2013: A FYP EXHIBITION BY NTU LIBRARIES
BUSINESS
13
HERITAGE
A civilization is a heritage of beliefs, customs, and knowledge slowly accumulated in the justifying themselves as paths when they lead somewhere, since they open up for man h
FEATURE WRITING
Curtain Call:
A Final Bow for the Traditional Arts Author(s): Khew Carolyn Jin-Ny, Chen Shanshan & Valerie Koh Swee Fang Supervisor(s): Ms Hedwig Alfred
Curtain Call explores the challenges that today’s traditional artists face on a daily basis, from making a living to finding a successor to hand over the ropes to. In recent decades, the traditional arts scene in Singapore has been trailing behind the more well-received contemporary arts industry. But with a $23 million kitty and a five-year Traditional Arts Plan proposed by the National Arts Council, the languishing state of the industry looks set to change. In the face of these challenges, many have taken to modernising their art forms, to the dismay of traditional arts purists. From Peranakan raps to Heng Hwa string puppetry, Curtain Call takes a closer look at Singapore’s traditional arts. Report available in DR-NTU (Restricted Access) Feature available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52501 FEATURE WRITING
New Age of Heritage Author(s): Goh Shang Zhe Kenneth, Lock Mei Jin Clara & Loh Jiaju Ronald Supervisor(s): Asst Prof Andrew Duffy
New Age of Heritage is a news feature which examines the new face of Singapore’s heritage seen through the perspectives of businessmen, designers and collectors celebrating the future of Singapore’s past. In a rapidly-developing and globalized Singapore, the age-old concept of heritage has also undergone the winds of change. More Singaporeans are coming up with new and innovative ways of living with the past – from selling heritage-themed merchandise, making films on forgotten landmarks, to incorporating Korean hit Gangnam Style into Peranakan folk songs. Report available in DR-NTU (Restricted Access) Feature available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52325
14
HERITAGE
WKWSCI FYP 2013: A FYP EXHIBITION BY NTU LIBRARIES
ulated in the course of centuries, elements difficult at times to justify by logic, but up for man his inner distance. Antoine de Saint-Exupery
HERITAGE FEATURE WRITING
Shophouse Spirit:
Layered Living in Modern Singapore Author(s): Cassandra Yeap June Yi, Cherie Thio Tian Zhen & Nur Asyiqin Binti Mohamad Salleh Supervisor(s): Assoc Prof Cherian George
Shophouses were, at one point, the dominant building form in Singapore. First brought to the island by immigrants from Southern China in the 19th century, they earned widespread popularity across races and social classes because of their adaptability, and the ease with which they could be built. Now, they are icons of Singapore’s history and heritage. But shophouses represent more than just Singapore’s past. Behind the shutters of each shophouse reside inhabitants who embrace an ethos very different from that of the rest of the population. This feature seeks to express the spirit of the shophouse lifestyle through the stories of the people living in and around them. It hopes to uncover perspectives on living that are timeless – yet especially timely for a society that is grappling with what it will take to grow successfully. Report available in DR-NTU (Restricted Access) Feature available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52519 CAMPAIGN
Tastes of Yesteryear:
A Campaign to Promote and Preserve Food Heritage among Youth in Singapore Author(s): Cher Jia Hui Clement, Lee Min Jie Cedrick, Ngieng Shi Hui Eunice & Ong Zhong Yi Andrew Supervisor(s): Asst Prof Fernando Paragas & Asst Prof Liew Kai Khiun
This project aims to raise awareness on the importance of Singapore’s food heritage and encourage its preservation among Singaporean youth aged 18 to 25. The multicultural nature of Singapore has given birth to a unique food culture that has come to characterize its food ideology. However, current literature reveals a lack of effort to preserve Singapore’s food heritage. This paper details the conceptualization and execution of the campaign as well as the key strategies and tactics employed. The effectiveness of the campaign was assessed via process and outcome evaluation, and future recommendations were provided. Report available in DR-NTU (Restricted Access) Promotional video clips available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52586
CAMPAIGN
Youth Hawkerprise Campaign Author(s): Cheng Chun Yeong Mark, Chew Yixian Eunice, Tan Li Shan & Wendy Aw Wen Ting Supervisor(s): Asst Prof Liew Kai Khiun & Asst Prof Angela Mak
Targeted at youths aged 17 to 35, this campaign aimed to raise awareness of the lack of youths in the hawker trade and challenge negative hawker stereotypes by utilising positive images and success stories of existing youth hawkers. Focusing on interactive platforms such as a photo exhibition and a workshop with networking opportunities, the campaign stroved to provide opportunities for youths with passion in culinary arts to consider the potential of honing their abilities and setting up viable food businesses at hawker centres. It sought to keep the street food culture in Singapore alive and ensure that affordable dining will be available for generations of Singaporeans to come. Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52590
WKWSCI FYP 2013: A FYP EXHIBITION BY NTU LIBRARIES
HERITAGE
15
NATIONAL IDENTITY
Today we are faced with the preeminent fact that, if civilization is to survive, we must cultivate the science of human relationships… the ability of all peoples, of all kinds, to live together, in the same world, at peace. Franklin D. Roosevelt VIDEO DOCUMENTARY
Home Swee Home:
Migration is a hot issue in many countries around the world, but Singapore’s recent immigrant-driven population explosion has been exceptional in magnitude. The recent influx of immigrants in Singapore has caused tension and uncertainty, prompting us to question what it truly means to be Singaporean. Through Home Swee Home, the filmmakers explore our society’s rapidly changing demographics and learn about our common national identities. One key question is to define who qualifies as a Singaporean, by first defining the Singaporean identity.
A Documentary Film
Author(s): Priscilla Low, Jeremy Lim & Tong Sian Choo Supervisor(s): Ms Nicole Lorraine Draper
Report available in DR-NTU (Restricted Access) Video available in DR-NTU (Restricted Access) and Communication & Information Library http://hdl.handle.net/10356/52952 APPLIED RESEARCH
Imagined Contact Theory:
A Study of the Relationship between the Use of Weibo and Perceived Discrimination amongst Chinese Immigrants in Singapore Author(s): Alvin Chia Zhao Yuan, Tan Sie Mun, Tan Xin Qi Lisa & Woo Zhen Wei Supervisor(s): Asst Prof Arul Chib
Untitled by Kevin Utting (www.flickr.com)
This study examined how virtual contact through mediated communication using the social networking site (SNS) Sina Weibo can reduce how Chinese immigrants in Singapore perceive themselves as being discriminated by the locals. As part of the research, a five-week campaign sought to engage young Chinese immigrants aged 16 to 35 living in Singapore and using the transtheoretical model of behavioural change, the campaign sought to promote an open discussion of issues that would prepare them for future contact. The findings were discussed in relation to the specific recommendations that could be made at governmental and institutional levels. Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52575
16
NATIONAL IDENTITY
WKWSCI FYP 2013: A FYP EXHIBITION BY NTU LIBRARIES
NATIONAL IDENTITY FEATURE WRITING
Marrying Out:
Singapore’s Mixed Future Author(s): Eve Yeo YuPing, Foo Chi Loong Kenneth & Loh Yan Wen Edwin Supervisor(s): Ms Hedwig Alfred
Singapore’s population is getting all mixed up and there is no stopping it. While the mixed marriage trend is not new, the uptick in the last decade has been significant. This rising trend throws up a spread of issues, most of which have no straightforward solutions. But one thing is clear: we must change the way we perceive race and national identity. As these marriages slowly blur out the lines on issues of race and nationality, Singaporeans have to reconsider what makes a Singaporean. Marrying Out: Singapore’s Mixed Future is a shared account of voices from mixed marriage couples on the ground to top-level academics and policymakers seeking to chronicle the current changing demographic landscape and chart the future of the place we all call home. Report available in DR-NTU (Restricted Access) Feature available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52523 PHOTOJOURNALISM
Myanmar: In Our Midst Author(s): Wallace Woon Shih Leong Supervisor(s): Mr Tay Kay Chin
Myanmar: In Our Midst is a photojournalism project that seeks to shed light upon the Burmese population in Singapore through a series of profiles of Burmese in Singapore from diverse backgrounds – students, migrant workers, permanent residents and Burmese Singaporeans. Given the recent developments in Myanmar, this project is an attempt to answer the question of whether these Burmese will now return home, given that they have lived, worked and grown up here for over half a century. Report available in DR-NTU (Restricted Access) Illustrated feature available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52926
WKWSCI FYP 2013: A FYP EXHIBITION BY NTU LIBRARIES
NATIONAL IDENTITY
17
SOCIETY & POLITICS
Science may have found a cure for most evils: but it has found no remedy for the worst of them all – the apathy of human beings. Helen Keller
APPLIED RESEARCH
Antecedents and Consequences of Child Emotional Abuse:
A Retrospective Study among Undergraduates in Singapore Author(s): Chong Miao Yee Clare, Deng Shiying & Lim Lee Teen Ronda Supervisor(s): Asst Prof Shin Wonsun & Asst Prof Suwichit Chaidaroon
Educational Tour by Choo Yut Shing (www.flickr.com)
Child Emotional Abuse (CEA) refers to the significant impairment of a child’s social, emotional and intellectual development resulting from the adult’s persistent hostility, ignoring, blaming and discrimination of the child. An online survey was administered to 615 undergraduates in Singapore and they were asked to recall their childhood experiences of emotional abuse. Based on the results, the study looked at the theoretical implications and practical contributions to policymakers, campaign organisers and parents to address the problem of CEA in Singapore. Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52258 AUDIO / RADIO
Blaming the Victim: A Radio Documentary Author(s): Chen Hui Grace Supervisor(s): Asst Prof Bradley Freeman
Blaming the Victim is a 30-minute radio documentary which explores victim-blaming attitudes towards sexual assault victims. Victim-blaming is a phenomenon where blame is partially or fully attributed to a victim of an assault. The documentary examines why people have victim-blaming attitudes, how these attitudes are perpetuated and why victims often blame themselves for their own attacks. It also highlights some common misperceptions of sexual assault such as who its victims and perpetrators are.
Slutwalk Chicago by John W. Iwanski (www.flickr.com)
Report available in DR-NTU (Restricted Access) Audio clip available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52452 ILLUSTRATED FEATURE
From the Shadows Author(s): Bhavan Jaipragas & Ng Jun Sen Supervisor(s): Assoc Prof Cherian George
Borne out of six months of field work in peninsula Malaysia, From the Shadows is an illustrated feature-writing project about the lives of Malaysia’s marginalised ethnic Indian community, and their likely impact on the country’s 13th general election in May 2013. The project was published a few days ahead of the landmark polls, and it was picked up by news media outlets in Singapore and Malaysia. Report available in DR-NTU (Restricted Access) Illustrated feature available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52931
18
SOCIETY & POLITICS
WKWSCI FYP 2013: A FYP EXHIBITION BY NTU LIBRARIES
SOCIETY & POLITICS AUDIO / RADIO
《从心了解，重新出发》 They are Making a Difference, are They? Author(s): Chua Yan Yu Supervisor(s): Asst Prof Bradley Freeman
The objective of this radio report is to investigate some controversies surrounding overseas voluntary work. The radio reports, available in both English and Mandarin with identical content, aim to get listeners thinking about whether engaging in overseas voluntary work is necessarily a good thing. It contains not only what volunteers and non-volunteers have to say, but also what they have to say about one another’s opinions. Bandung Trip by Zhao ! (www.flickr.com)
Report available in DR-NTU (Restricted Access) Audio clips available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52582 AUDIO / RADIO
《就从我开始》 Start with Me Author(s): Eu Si Yuan Supervisor(s): Asst Prof Bradley Freeman
Start With Me is a five-episode Chinese audio documentary. This program features five individuals dedicated to the cause of molding Singapore into an inclusive society for the disabled. Through personal experiences and motivating stories of the interviewees, the producer hopes to inspire listeners to do their part for better inclusion, understanding and acceptance for the disabled. Report available in DR-NTU (Restricted Access) Audio clips available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52919 Disabled access by Roger Price (www.flickr.com)
WKWSCI FYP 2013: A FYP EXHIBITION BY NTU LIBRARIES
SOCIETY & POLITICS
19
SOCIETY & POLITICS
Science may have found a cure for most evils: but it has found no remedy for the worst of them all – the apathy of human beings. Helen Keller
VIDEO DOCUMENTARY
Growing Up with Less Author(s): Benny Lim Quah Chiang, Candice Neo Jia Ying, Trinh Hoang Ly & Xu Yuan Duan Supervisor(s): Ms Lau Joon-Nie
Growing Up with Less explores the hidden side of cosmopolitan richest-country-inthe-world Singapore where the government-built apartment complexes are littered with trash and used sanitary pads and your neighbour next door could be a drug addict. The documentary focuses on the plight of children from low-income families where parents struggle to make ends meet, leaving their children unsupervised, often hungry for food and affection and extremely vulnerable to bad influences. Through the observing eyes of the cameras, the many facets of their lives and the accompanying dramas that rolled over from the adults’ lives are exposed, showing just how vulnerable the children are and how much they need a guiding hand to bring them out of the poverty cycle. Report available in DR-NTU (Restricted Access) Video available in DR-NTU (Restricted Access) and Communication & Information Library Website: http://www.growingupwithless.sg/ http://hdl.handle.net/10356/52524
SCRIPTWRITING
“Sisters” Author(s): Zheng Haoquan Darius Supervisor(s): Asst Prof Liew Kai Khiun
“Sisters” is a story that revolves around a current sex worker and an ex-sex worker. It explores the intricacies of their interdependent relationship with each other. Based largely on real-life events – a huge part of the scriptwriter’s research and fieldwork – “Sisters” aims to let the audience have a glimpse of Orchard Tower’s sex work industry and the problems sex workers face through the eyes of these two sisters, albeit non-biological. Along with their interactions with the people around them, when crisis strikes this pair of women and forces them to face the very elements that have turned them both in and out of this industry—will they be able to turn this crisis around to their advantage? Report available in DR-NTU (Restricted Access) Script available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52521
20
SOCIETY & POLITICS
WKWSCI FYP 2013: A FYP EXHIBITION BY NTU LIBRARIES
SOCIETY & POLITICS FEATURE WRITING
The Senior Dollar:
Growing Old with Healthcare Costs Author(s): Siau Ming En, Boh Su Huan Samantha & Rachel Loi Shu Yi Supervisor(s): Asst Prof Debbie Goh Pei Chin
This project focuses on the various healthcare expenses borne by seniors in Singapore. It digs deep to find out why and where exactly are these costs coming from. Through research and interviews with academics, eldercare service providers and seniors, the feature looks at different demographic characteristics of the senior population in Singapore. Also included is a section which provides details of various subsidies available to seniors as well as a challenge-solution guide to the latest assistive devices being sold in Singapore. Report available in DR-NTU (Restricted Access) Feature available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52572 ILLUSTRATED FEATURE
Wanted: Bus Drivers Author(s): Lee Jian Xuan, Malcolm Koh Sheng Wei, Teo Hee Boon Natalie & Wong Kang Wei Supervisor(s): Ms Hedwig Alfred
Taking the bus in Singapore is a daily ritual for many. Accustomed to a world-class transport system, we expect our rides to be smooth and swift, with minimum fuss and maximum comfort. But of late, Singapore’s public transport system has been bursting at the seams, with breakdowns and delays becoming commonplace. As a result, frontline transport workers like bus drivers have often become unwitting punching bags for irate passengers. This project takes up the perspective of bus drivers in Singapore, to explore the challenges that they face in their line of work. It attempts to find out how bus drivers are recruited and trained to drive on our roads, and the severity of the bus driver shortage. Report available in DR-NTU (Restricted Access) Illustrated feature available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52576
WKWSCI FYP 2013: A FYP EXHIBITION BY NTU LIBRARIES
SOCIETY & POLITICS
21
MEDIA TECHNOLOGIES
The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it. Edward R. Murrow FEATURE WRITING
《低头族世代》 Mobile Dependency Author(s): Lee Siau Li & Zhou Shiya Supervisor(s): Asst Prof Lin Tsui-Chuan Trisha
This Chinese news feature focuses on the various adverse social impact of smartphones on Singapore society. This advancement of technology has not only revolutionized the mobile phone landscape, but also changed people’s interaction and relationship with such mobile gadgets. As we praise smartphones for the convenience it brings to our daily life, some experts have questioned its effectiveness. While smartphones help one to connect better with a certain group of people; it can also disconnect one from others. Report available in DR-NTU (Restricted Access) Website: www.ditouzu.weebly.com http://hdl.handle.net/10356/52516 FUNDAMENTAL RESEARCH (QUALITATIVE)
In My Hands: Holding the Digital
Author(s): Tan Wei Zheng Supervisor(s): Asst Prof Kim Ji-Hoon
This paper aims to be a philosophical treatise on the phenomenology of touch in electronic and digital media devices. While the paper does examine gaming on the iPad and other electronic devices, the purpose of the paper is not to delve into ludology or the cultural issues surrounding gaming and electronic or digital media. Rather, the paper explores the relationship between the lived-body and the electronic and digital “body”. This is through using Vivian Sobchack’s work in Carnal Thoughts as a springboard, paying special attention to how embodiment can be extended to digital spaces—understood as “imaginal” spaces—and electronic devices. Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/51502
22
MEDIA TECHNOLOGIES
WKWSCI FYP 2013: A FYP EXHIBITION BY NTU LIBRARIES
MEDIA TECHNOLOGIES FUNDAMENTAL RESEARCH (QUANTITATIVE)
Social Cues and Cyberbullying in Facebook:
The Effects of Flaming Messages, Friend Count and Anonymity on Cyberbullying Behaviors Author(s): Chan Hui Ling, Fitrina Yuvitasari, Jeremy Ong & Kok Yinghui Supervisor(s): Asst Prof Jung Younbo
Cyber Bullied by Wen Tong Neo (www.flickr.com)
The research seeks to investigate cyber bullying behaviours on Social Networking Sites (SNSs) by studying the effects of message, receiver and sender characteristics within one such popular platform, Facebook. In this study, a communication model was applied to understand how the frequency of cyber bullying activity, friend count and anonymity within Facebook can affect cyber bullying intentions and perception towards a potential cyber bully victim. Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52577 FUNDAMENTAL RESEARCH (QUANTITATIVE)
The Effects of 3D Presentation and Dependency Portrayals on Philanthropy Author(s): Chia Shi Yun Cerlyn, Lee Yu Xian Joel, Ong Mingren Cornelius & Shum Wai Kit Alan Supervisor(s): Asst Prof Jung Younbo
This study aims to find out if 3D presentation in a philanthropic context can change attitudes towards the disabled elderly and increase donations. Results from mediation analyses showed that cognitive attitudes towards the disabled elderly, social presence, and favour towards the advertisement were significant mediating factors for the effect of 3D presentation on certain variables. Implications with regards to the use of 3D presentation in attitudes towards philanthropy and charities were discussed. Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52502
WKWSCI FYP 2013: A FYP EXHIBITION BY NTU LIBRARIES
MEDIA TECHNOLOGIES
23
ENVIRONMENT
We won’t have a society if we destroy the environment. Margaret Mead
CAMPAIGN
Makan Mantra:
An Initiative to Reduce Food Waste in Singapore Author(s): Beh Wei Hong Willy, Isabelle Lim Qian Hui, Lim Hui Ping Rachel & Tang Ying Ying Glenda Supervisor(s): Mr Tim Clark & Dr Yeoh Kok Cheow
Makan Mantra is a strategic communication campaign focusing on the reduction food wastage in Singapore. This is the first student-led campaign to partner 13 Food & Beverage (F&B) businesses to reduce food waste in Singapore. Targeted at young working adults aged 20 to 34, the objectives of the campaign were to raise awareness of food wastage and to enable consumers to reduce their own. It sought to achieve this by introducing and implementing eight methods, known as ‘mantras’, for consumers to adopt throughout their meal. Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52583 CAMPAIGN
Project Bin&Go:
A Public Relations Campaign to Promote Fuss-Free Recycling with Sentosa Author(s): Mohamed Fadzil Bin Mohamed Hisum, Nurkhairah Binte Sumarto, Syahidah Binte Johari & Tan Chee Long Samuel Supervisor(s): Mr Tim Clark
Project Bin&Go aims to promote fuss-free recycling and increase recycling efforts by guests and staff on Sentosa. The campaign was in line with Sentosa’s Green Plan as part of their corporate and social responsibility program. Staff and guests were engaged through various events that educated them on recycling as well as implementing long-term initiatives such as increasing the number of recycling outlets on the island. Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52453 CAMPAIGN
Project Sapling Author(s): Michelle Mak, Ng Zhixin, Quek Xue Fang & Timothy Soh Supervisor(s): Mr Tim Clark
Project Sapling is a campaign targeted at preschool students aged between 4 and 6, to increase their awareness of the environment. It was designed to be a pilot program to initiate green education as part of the preschool curriculum and it engaged kindergarten children through hands-on learning experiences, culminating in an exhibition to reach out to a wider audience. The activities were devised with reference to psychological theories on children’s education. Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/52943
24
ENVIRONMENT
WKWSCI FYP 2013: A FYP EXHIBITION BY NTU LIBRARIES
Index Project index by TYPE
Antecedents and Consequences of Child Emotional Abuse: A Retrospective Study among Undergraduates in Singapore. Chong Miao Yee Clare, Deng Shiying & Lim Lee Teen Ronda (2013) http://hdl.handle.net/10356/52258
18
Makan Mantra: An Initiative to Reduce Food Waste in Singapore. Beh Wei Hong Willy, Isabelle Lim Qian Hui, Lim Hui Ping Rachel & Tang Ying Ying Glenda (2013) http://hdl.handle.net/10356/52583
24
Crying with Victims During Crisis: How CEO’s Emoting Impact Stakeholder’s Perception of Organization. Mano Vikneshwaran, Lee Hui Zyi, Yeo Yan Ping & Xu Jinghui (2013) http://hdl.handle.net/10356/52904
12
Project Bin&Go: A Public Relations Campaign to Promote Fuss-Free Recycling with Sentosa. Mohamed Fadzil Bin Mohamed Hisum, Nurkhairah Binte Sumarto, Syahidah Binte Johari & Tan Chee Long Samuel (2013) http://hdl.handle.net/10356/52453
24
Film Literacy & Education in Singapore: Learning about Movies, Learning through Movies. Tan Yuan Sheng, Ou Xin Ying & Sivanessan s/o Kitnasamy (2013) http://hdl.handle.net/10356/52912
10
Project Sapling. Michelle Mak, Ng Zhixin, Quek Xue Fang & Timothy Soh (2013) http://hdl.handle.net/10356/52943
02
Imagined Contact Theory: A Study of the Relationship between the Use of Weibo and Perceived Discrimination amongst Chinese Immigrants in Singapore. Alvin Chia Zhao Yuan, Tan Sie Mun, Tan Xin Qi Lisa & Woo Zhen Wei (2013) http://hdl.handle.net/10356/52575
16
Protein Supplements – The Right Whey. Cheryl Cheong Wenli, Peh Lee Ling, See Hui Evangeline & Yeo Wei Yi Daryl (2013) http://hdl.handle.net/10356/52286 Rise & Shine Breakfast Campaign. Low Hee Ann, Ng Kok Jung Wilson, Quek Hui Ying & Tan Wei Yuan (2013) http://hdl.handle.net/10356/52481
02
15
Promoting Positive Perceptions During Crises: Effects of Scents on Journalism Students in a Media Conference Setting. Aw Shu Qin Cassandra, Gerlynn Chan Si Ying, Jolene Christina Ng & Lim June (2013) http://hdl.handle.net/10356/52522
13
Tastes of Yesteryear: A Campaign to Promote and Preserve Food Heritage among Youth in Singapore. Cher Jia Hui Clement, Lee Min Jie Cedrick, Ngieng Shi Hui Eunice & Ong Zhong Yi Andrew (2013) http://hdl.handle.net/10356/52586
Seals, Country-of-Origin and GDA Nutrition Labelling: Using the Elaboration Likelihood Model to Investigate Food Product Perceptions. Andrew Yee Zi Han, He Qing Pei, Ong Teck Keong Andrew & Sng Rong Hui Jeremy (2013) http://hdl.handle.net/10356/52587
03
The Happiness Revolution: Live Life Now. Fiona Cher, Hong Shuqi, Izzat Rusydi & Lin Huanyu (2013) http://hdl.handle.net/10356/52581
04
The Love, Me Campaign – A Movement to Promote Positive Body Image. Audrey Woon Ai Leng, Emery Lim Mei Ying, Wong Su Yee & Wong Yu Lan (2013) http://hdl.handle.net/10356/52518
04
The Silver Yarn Project: Campaign to Promote Intergenerational Bonding between Youths and Grandparents. Alan Choong Jia Tang, Koh Ai Li Regina, Teo Yong Kwang Nicholas & Wan Yue Ying Sarah (2013) http://hdl.handle.net/10356/52815
07
The Singaporean Fairytale: A Fertility Education Campaign to Educate Singaporean Young Adults on the Importance of Understanding Their Fertility Health. Chan Luo Er, Chung Ai Rong Hannah, Joanne Quek & Wang Liang Yau (2013) http://hdl.handle.net/10356/52936
03
APPLIED RESEARCH
CAMPAIGN Building a World for Two: Towards a Shift in Young Singaporeans’ Perception of Romantic Relationships. Agung S. Ongko, Leonard How, Roshilah Atan & Tan Ru Ping Celine (2013) http://hdl.handle.net/10356/52947
05
Look, Ma: A Public Communication Campaign to Encourage Parents to Spend More Time Listening to Their Children. Kelly Lau, Gu Fenghui & Costa Daniel Chua (2013) http://hdl.handle.net/10356/52520
06
WKWSCI FYP 2013: A FYP EXHIBITION BY NTU LIBRARIES
24
The TAPtalk Project: Harnessing New Media to Enhance Parent-Teen Communication. Lim Xiang Yun, Sim Kai Li Florence, Tan Mui Huan Esther & Tan Jia Yi (2013) http://hdl.handle.net/10356/52932
07
Youth Hawkerprise Campaign. Cheng Chun Yeong Mark, Chew Yixian Eunice, Tan Li Shan & Wendy Aw Wen Ting (2013) http://hdl.handle.net/10356/52590
15
FUNDAMENTAL RESEARCH (QUALITATIVE) In My Hands: Holding the Digital. Tan Wei Zheng (2013) http://hdl.handle.net/10356/51502
22
Understanding Mobile Dating in Singapore. Wang Yue (2013) http://hdl.handle.net/10356/52929
05
FUNDAMENTAL RESEARCH (QUANTITATIVE) Exercise or Else: How Goal Framing and Language Tone Affect Exergame Messaging via Psychological Reactance. Aneesha Subramaniam, Chong Kai Jie, Santhiya d/o Kulasakeran & Zhao Boshu (2013) http://hdl.handle.net/10356/52579
02
Social Cues and Cyberbullying in Facebook: The Effects of Flaming Messages, Friend Count and Anonymity on Cyberbullying Behaviors. Chan Hui Ling, Fitrina Yuvitasari, Jeremy Ong & Kok Yinghui (2013) http://hdl.handle.net/10356/52577
23
The Effects of 3D Presentation and Dependency Portrayals on Philanthropy. Chia Shi Yun Cerlyn, Lee Yu Xian Joel, Ong Mingren Cornelius, Shum Wai Kit Alan (2013) http://hdl.handle.net/10356/52502
23
INDEX
25
Index Project index by TYPE
FEATURE WRITING 《低头族世代》Mobile Dependency. Lee Siau Li & Zhou Shiya (2013) http://hdl.handle.net/10356/52516
22
Curtain Call: A Final Bow for the Traditional Arts. Khew Carolyn Jin-Ny, Chen Shanshan & Valerie Koh Swee Fang (2013) http://hdl.handle.net/10356/52501
14
Finding My Balance. Choong Wen Qi Candice, Rebecca Lim Hui Ming & Lim Yufan (2013) http://hdl.handle.net/10356/52924
04
Marrying Out: Singapore’s Mixed Future. Eve Yeo YuPing, Foo Chi Loong Kenneth & Loh Yan Wen Edwin (2013) http://hdl.handle.net/10356/52523
17
Mixtape Vol 1: Lion City Rock ‘n’ Roll. Amelia Tan Hui Fang & Anjali Raguraman (2013) http://hdl.handle.net/10356/52585
11
Moving In on Myanmar: Is this Singapore’s Moment? Ng Zi Ting Jasmine, Tay Hiok Leng Mark & Chung Ai Jia Krystal Faith (2013) http://hdl.handle.net/10356/52573
12
New Age of Heritage. Goh Shang Zhe Kenneth, Lock Mei Jin Clara & Loh Jiaju Ronald (2013) http://hdl.handle.net/10356/52325
14
Shophouse Spirit: Layered Living in Modern Singapore. Cassandra Yeap June Yi, Cherie Thio Tian Zhen & Nur Asyiqin Binti Mohamad Salleh (2013) http://hdl.handle.net/10356/52519
15
The Senior Dollar: Growing Old with Healthcare Costs. Siau Ming En, Boh Su Huan Samantha & Rachel Loi Shu Yi (2013) http://hdl.handle.net/10356/52572
21
PHOTOJOURNALISM
VIDEO DRAMA
Fabric of a Family: Alternative Families in Singapore. Goh Chay Teng & Quah Dai Wei (2013) http://hdl.handle.net/10356/52571
06
《为你而舞》 [For You, I Dance]. Charmaine Yap, Lim Zuo Han, Edwin Lim & Ow Yan Lan (2013) http://hdl.handle.net/10356/52934
05
Myanmar: In Our Midst. Wallace Woon Shih Leong (2013) http://hdl.handle.net/10356/52926
17
Discoteca! Adam Osman, Ahmad Khan Surattee, Vikneshwaran s/o Kobinathan & Tang Wei Mun (2013) http://hdl.handle.net/10356/52578
08
‘Hidden Folk’. Ashley Arriola Christopher John, Tan Sihan, Thong Kay Wee & Ye Xinmin (2013) http://hdl.handle.net/10356/52514
08
Moriah. Chan Yi Hern, Charlene Chan Shu Min, Wong Oi Shan & Yew Si-Yang Marcus (2013) http://hdl.handle.net/10356/52938
09
Purple Light. Ang Zhi Xin Cecilia & Charlene Yiu Hui Xian (2013) http://hdl.handle.net/10356/52580
09
Tadpoles. Chin Jing Yi, Tan Ivan & Tang Hui Huan (2013) http://hdl.handle.net/10356/52588
06
AUDIO / RADIO 《从心了解，重新出发》They are Making a Difference, are They?. Chua Yan Yu (2013) http://hdl.handle.net/10356/52582
19
《就从我开始》Start with Me. Eu Si Yuan (2013) http://hdl.handle.net/10356/52919
19
Blaming the Victim: A Radio Documentary. Chen Hui Grace (2013) http://hdl.handle.net/10356/52452
18
Pirates of Southeast Asia: An Informative Radio Documentary on the Multi-Million Dollar Pirate Industry. Sharifah Fadhilah Alshahab & Roshini Melvin (2013) http://hdl.handle.net/10356/52584
13
SCRIPTWRITING
VIDEO DOCUMENTARY Growing Up with Less. Benny Lim Quah Chiang, Candice Neo Jia Ying, Trinh Hoang Ly & Xu Yuan Duan (2013) http://hdl.handle.net/10356/52524
20
Home Swee Home: A Documentary Film. Priscilla Low, Jeremy Lim & Tong Sian Choo (2013) http://hdl.handle.net/10356/52952
16
20-Somethings. Cheung Kai Dick (2013) http://hdl.handle.net/10356/52589
10
“Sisters”. Zheng Haoquan Darius (2013) http://hdl.handle.net/10356/52521
20
Storyteller’s Tale: Journey of a Scribe. Aradhna Kaur (2013) http://hdl.handle.net/10356/52574
11
ILLUSTRATED FEATURE From the Shadows. Bhavan Jaipragas & Ng Jun Sen (2013) http://hdl.handle.net/10356/52931
18
Wanted: Bus Drivers. Lee Jian Xuan, Malcolm Koh Sheng Wei, Teo Hee Boon Natalie & Wong Kang Wei (2013) http://hdl.handle.net/10356/52576
21
26
INDEX
WKWSCI FYP 2013: A FYP EXHIBITION BY NTU LIBRARIES
Locating FYPs in DR-NTU (Restricted Access) Access to DR-NTU (Restricted Access) is only available to NTU students and staff. 1. Go to http://repository.ntu.edu.sg 2. Login with your student/staff network account username and password 3. Enter project title or last 5 digits of URL into search box For enquiries, call 6790 6927 or email cmil@ntu.edu.sg
About DR-NTU (Digital Repository - NTU) DR-NTU is the University’s institutional repository. This repository collects the intellectual output of staff and students with the aim of preserving them for future use and reference. DR-NTU is implemented as two access versions, DR-NTU (Open Access) and DR-NTU (Restricted Access). DR-NTU (Restricted access) comprises student submissions such as theses, work attachment reports and final year project reports that require user authentication to access the full text. [http://repository.ntu.edu.sg] DR-NTU (Open access) focuses primarily on collecting conference papers and journal articles by NTU faculty & researchers for which publishers permit self-archiving in open access repositories. [http://dr.ntu.edu.sg]
WKWSCI FYP 2013: A FYP EXHIBITION BY NTU LIBRARIES
27
Catalogues from Previous Years Digital copies of the WKWSCI FYP catalogues from previous years (2009-2012) are available at http://opac.ntu.edu.sg Search using the following keywords: wkwsci fyp
Alternatively, visit the Communication & Information Library blog at http://blogs.ntu.edu.sg/library/cmil
28
WKWSCI FYP 2013: A FYP EXHIBITION BY NTU LIBRARIES
Credits The quotations used are from the following websites: http://www.brainyquote.com http://famousquotesandauthors.com http://thinkexist.com The abstracts and images used in this catalogue were adapted from the respective FYP report or accompanying materials, with the exception of the following images that were retrieved from www.flickr.com on 2 July 2013. These works are licensed under a Creative Commons Attribution 2.0 Generic License. TITLE
BY
URL
Bandung Trip
Zhao !
http://www.flickr.com/photos/kodomut/8005726155
Cyber Bullied
Wen Tong Neo
https://www.flickr.com/photos/wentongg/2717345676
d1830-30
U.S. Department of Agriculture
http://www.flickr.com/photos/usdagov/8424959452
IMAX
William Ng
http://www.flickr.com/photos/williamnyk/3745099687
Pirates surrender to NATO counter-piracy task force
Official U.S. Navy Page
http://www.flickr.com/photos/usnavy/5505878937
Untitled
Kevin Utting
https://www.flickr.com/photos/tallkev/5187605684
These works are licensed under a Creative Commons Attribution-NonCommercial 2.0 Generic License. TITLE
BY
URL
Slutwalk Chicago
John W. Iwanski
http://www.flickr.com/photos/usachicago/5797857306
These works are licensed under a Creative Commons Attribution-ShareAlike 2.0 Generic License. TITLE
BY
URL
Bookstore
Shelby H.
http://www.flickr.com/photos/shelbychicago/3617890489
Miniature perfume dispensers
William Cho
http://www.flickr.com/photos/adforce1/375287267
These works are licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 2.0 Generic License. TITLE
BY
URL
Civil, Immigrants and Labor Rights Groups to Issue a Call to Action for Commonsense Immigration Reform
SEIU International
http://www.flickr.com/photos/seiu/8424825460
Disabled access
Roger Price
http://www.flickr.com/photos/rwp-roger/57478581
Educational Tour
Choo Yut Shing
http://www.flickr.com/photos/25802865@N08/2632791303
Scripted
Sean Ganann
http://www.flickr.com/photos/essgee/2790590481
Produced by the Communication & Information Library, Nanyang Technological University Libraries, Singapore Designed by Ho Sze Min (School of Art, Design & Media), Library Student Assistant.