WKWSCI FYP 2015 Project Catalogue by NTU Libraries

INDEX Get FINED AnOther Angle: A Campaign to Reduce Xenophobic Sentiments towards Low-wage Migrant Workers among Singaporeans

http://hdl.handle.net/10356/63195

Chin Ying En Claire, Noreen binte Mohammad, Tammie Kang Zi Ying & Wong Yun Lum

Look Up, Look Out Campaign

http://hdl.handle.net/10356/63609

Cherilyn Chia Guat Joo, Joel Chan Boon Jin, Ong Hui Ying Sherry & Sydney Alexandria Teng Hui Min

Baby Steps Campaign

Chua Ying Ying, Leung Yan Wah, Lim Sze Li Tracy & Meryl Ang Xin Jie

http://hdl.handle.net/10356/63172 Old Is Gold: Senior Pets Deserve Loving Homes Too

http://hdl.handle.net/10356/63374

Ng Ming Min, Sharon Lok Swee Fang & Yiap Dai Ling

http://hdl.handle.net/10356/63611 Paths: An Interfaith Understanding Initiative

http://hdl.handle.net/10356/63405 12

Project Guiding Hands

Anthea Soh Wei-Xuen, Chong Si Min, Lim Yanting Brenda & Siow Wei Liang

Angeline Yeo Jian Ling, Ibrohim Abdul Karim bin Johari, Kim Young Ah & Melissa Kaur Jaswal

http://hdl.handle.net/10356/63481

http://hdl.handle.net/10356/63251

http://hdl.handle.net/10356/63362

http://hdl.handle.net/10356/63381

http://hdl.handle.net/10356/63368

The Platform Collective: The New Local Startup Community Tan Jen Wei Isaac, Olivia Ng Li Wen, Teoh Wee Yang Caster & Wong Yan Ting

Ang Hui Yu Anna, Goh Jia Yi, Shermaine Chong Xin Hui & Ow Wen Yan

Goh Yi Hui Eunice, Shahirah d/o Aâ&#x20AC;&#x2122;Azman, Tan Deyong & Tan Wei Qing

http://hdl.handle.net/10356/63379

http://hdl.handle.net/10356/63125

Embrace(D): A Promotional Campaign to Raise Awareness of Depression among Singapore Youth

The Pillow Police Campaign Agustin Joan Marie Lavalle, Cai Yiming, Jeremiah Wong Sze Wei & Muhammad Dinie bin Sudiyono

Chan Xin Hui Amy Beth, Dorothy Chong Sue Ting, Ng Yu Xin Karen & Sukanthy

Dis.Is.Able

Leong Zhiwei Mark, Loh Han Le, Loh Shi Qin Melanie & Teo Wan En

http://hdl.handle.net/10356/63194

Clothes Call: Change It. Don't Bin It.

Deborah Loh Yen Ping, Quah Jiamin Jo-ann, Kwek Zhen Yi & Tan Jia Min Shermaine

Celebrate Love SG: An Initiative to Maintain Relationship Satisfaction in Couples in Singapore

Lin Yanxiang, Goh Hui Ting Sherry, Felicia Ee Fang En & Cai Huiting Serene

Abigail Heng, Cassi Yang Shi Yin, Chua Yuxuan & Lau Kia Yong

A Call to Care: A Public Communications Campaign for a Strong Caregiving Foundation in Singapore

http://hdl.handle.net/10356/63178 My Ah Ma Make One: An SG50 Campaign to Bond Generations through Traditional Snacks

http://hdl.handle.net/10356/63197 Brolls Over Trolls: Encouraging Positive Social Media Behaviour among Young Netizens

Cheong Wei Lin Cheryl, Foong Yumei, Michelle Ann Kwara & Ruby Lim You Shi

The Right Choice: A Public Health Campaign for Primary Schools Chek Yin Kuan, Crystal Chng Zihui, Huang Shuqun & Phoon Rou Hui

http://hdl.handle.net/10356/63171

INDEX Seek Singapore: Stop the Eye Epidemic in Kids

Evonne Ong Hui Hoon, Jermaine Lim Zhen Min, Joshua Francis Conceicao & Suzanna Farid Tang Shu Ling

Ang Zhi Hui Jade, Jasveen Kaur, Kwok Pei Fang & Lim Jia Hui Cherilyn

http://hdl.handle.net/10356/63354 So Peranakan!

Young Sun Troopers: A Public Health Campaign to Promote Sun Protection Habits in Parents and Children

http://hdl.handle.net/10356/63400 26

Koh Yong Sheng, Sandy Lai Yue Lin & Quek Shi Min

http://hdl.handle.net/10356/63174 Speak Your Mind SG

Andrew Chan Jialiang, Chua Jian Wai Russell, Khoo Yin Suen & Yeo Ying Ying

Crossing the Line: Harassed on the Web 28

Angeline Chua Wei Ting, Hoong Shuman Melissa, Lim Sun Thai Sae Lim & Tan Yi Xin

http://hdl.handle.net/10356/63188

http://hdl.handle.net/10356/63360 31

Guo Zhengxuan Lucas, Carolyn Dali Luo Lin, Tan Kor Woong & Chew Jia Hui Kalyn

Mobile Health Apps and Well-being of Elderly Singaporeans

老有所医：银发族保健与移动健康应用 Xu Morong, Chen Xushuang & Zheng Chunying

http://hdl.handle.net/10356/63177 32

http://hdl.handle.net/10356/62717

Ho Meng En Matthias, Jamie Foo Li Ning, Louise Jane Cher Rui Jing & Nor’Huda binti Mohamed Abidin

Singapore’s Big Gamble: The Integrated Resorts Five Years On

http://hdl.handle.net/10356/63184

Andrew Toh Yong Ren & Raphael Lim Yeok Kiang

Lee Si Rui Serene, Ng Shi Yin Venice, Nicolette Soh Jun Yi & Ong Linette

Brian Leonal, Stefanus Ian & Tan Li Jun Sheena

http://hdl.handle.net/10356/63353

Wired Warriors Campaign: Encouraging a Safer and Happier Instagram

Amanda See, Lim Wei Shun Benjamin, Muhammad Kamarredzwan bin Kamarudin & Seow Bei Yi

Mining for More: The Ripple Effects of Indonesia’s Mineral Ore Export Ban

Chieng Kay Hui Jean, Ng Bao Lin, Tan Hui Jun Steffi & Tan Ning Xin

We Are Singavore: Encouraging the Consumption of Local Produce among Young Adults

http://hdl.handle.net/10356/63482 The Long Way Home

http://hdl.handle.net/10356/63375

The Unravel Travel Campaign

http://hdl.handle.net/10356/63185

Jacqueline Sarah Chandra Ambrose

Moy Yanming Martina, Foo Peiying & Loh Phieh Hsi Wanda

TOP SECRET: Maintaining Privacy and Security on Social Networking Sites among Singaporean Youths

Yee Shu Yan Wendy & Thor Xing Ying Venessa

The Last of Their Kind

http://hdl.handle.net/10356/63117 Thorns and Beyond: The Story of the Durian

Poh Mei Yan Renee, See Min-Er Hilary & Tay Jasmine

http://hdl.handle.net/10356/63181

http://hdl.handle.net/10356/63176 Spousal Violence: Espousing Hope

The Art of Investment

http://hdl.handle.net/10356/63173 33

Survivors: Stories of Those Left Behind by Suicide

Tan Tam Mei, Tham Wai Ying Thrina & Toh Ee Ming

http://hdl.handle.net/10356/62496

http://hdl.handle.net/10356/63175

INDEX The Disappearing Hills

Driving Home

Yeo Kai Wen

Ulfahzatul Tysha binti Sher Zaman

http://hdl.handle.net/10356/63380

http://hdl.handle.net/10356/63189 Meet the Towkay

Er Qi Jian

Flow and Mobile Gaming: The Effects of In-Game Purchases and Screen Size

Ordering Love

Matthew Hui Chi Kin & Yeo Han Zhong

http://hdl.handle.net/10356/63480 49

Lim Wen Bin Nigel, Loh Yi Jin Clara, Neo Hui Yan Eileen & Ong Huilin Adeline

Away from Ayah

http://hdl.handle.net/10356/62499 Issue Framing and Group Composition in a Deliberative Discussion

http://hdl.handle.net/10356/63376 Death is ___

Liu Kai Ying, Sarah Thiam Jia Hui, Peh Yuxin & Yvette Kan Yi Suan

http://hdl.handle.net/10356/63167

http://hdl.handle.net/10356/63610 51

Knights

Chua Ying Yu, Lim Hoon Suan, Tan Shi Hwee & Tham Yoon Xin Alyssa

Daphne Tan Su Yin, Farah Diyanah binte Abdul Fattar, Yeong Kar Yan & Yong Mun Weng

http://hdl.handle.net/10356/63183

http://hdl.handle.net/10356/63357 Too Much Too Soon? Testing Explicit Self-Disclosure on Attitudes toward Gay Men

Li Zhuoda, Ng Sian Pei, Tan Mei Ya Amelia & Tan Si Hui

Jean Peiying Serene, Jessica Sng Cheun Yin, Zhang Jiawei & Lew Zi Jian

Sugar Smackdown: A Project to Reduce Sugar Intake among Primary School Children

Pham Thi Hong Hanh

http://hdl.handle.net/10356/63359 Frame Competition and Climate Change Communication

http://hdl.handle.net/10356/63366

Lahore Landing

Taahira binte Mohamed Ayoob, Ho Mincong Jeremy, Seow Jie Min Jemimah & He Zhenliang Andre

Amelia Chong Yu-Wen, Bart Hugo-Morgan, Sarah Marlena binte Malik & Sharon Tan Wei Ping

http://hdl.handle.net/10356/63377

http://hdl.handle.net/10356/63398

My Name Is Sherpa & I Am Not a Climber

Kok Yufeng, Mohammad Hariz bin Baharudin, Reshma Ailmchandani & Tan Pei Lin

http://hdl.handle.net/10356/63378

Quick Fix Poh Ying Xin, Ng Xi Tong, Xu Huizhuang & Tan Yok Roo Damian

http://hdl.handle.net/10356/63363

CONTENT

Index

Content

Projects by Type Campaign

Feature writing

Photojournalism

Research

Scriptwriting

Video documentary

Video drama

Locating FYPs in DR-NTU (Restricted Access)

Catalogues from Previous Years

Credits

CAMPAIGN

Authors: Chin Ying En Claire, Noreen binte Mohammad, Tammie Kang Zi Ying & Wong Yun Lum Supervisors: Mr Ferdinand de Bakker & Assoc Prof Lee Chun Wah This project details AnOther Angle, a social campaign which aimed to reduce xenophobic sentiments among Singaporeans towards low-wage migrant workers (LWMWs). The campaign did this by encouraging interaction with LWMWs through sports and emphasising the perspective that we are all equals. The primary target audience comprised of youths aged 21 to 35 as this group is highly engaged in social activism. As they are avid consumers of social media content, a large part of the campaign’s tactics were focused online. The campaign was successful in reducing xenophobic sentiments by an average of 53%, higher than the original goal of 40%. Additionally, the social media aspect attained virality and generated keen media interest. Sports proved to be an effective medium in encouraging interaction, fostering teamwork and reducing xenophobia towards LWMWs.  Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63609 a-

 http://anotheranglesg.info  https://www.facebook.com/anotheranglesg  https://instagram.com/anotheranglesg 8

Authors: Chua Ying Ying, Leung Yan Wah, Lim Sze Li Tracy & Meryl Ang Xin Jie Supervisor: Ms Pamela Tor Das “Baby Steps” was a campaign aimed at raising awareness of the Babes Pregnancy Crisis Support Limited (Babes), an organisation which provides support to pregnant teenagers. Research has shown many pregnant teenagers do not feel comfortable confiding with their parents. Instead, many of these pregnant teenagers turn to their peers for support, but their friends too have a lack of knowledge on what to do. After discovering this knowledge gap, the team went on to devise a campaign with the aim of increasing the awareness of youths, ages 18 – 25, on where they can seek support.  Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63197 

 https://www.facebook.com/BabyStepsSingapore

Authors: Abigail Heng, Cassi Yang Shi Yin, Chua Yuxuan & Lau Kia Yong Supervisor: Ms Melina Chua Brolls Over Trolls (BOT) was a communications campaign which aimed to empower youths aged 18 to 29 to adopt positive social media behaviour amidst a landscape flooded with trolls. It was the first campaign of its kind to create a symbol that encapsulates the anti-thesis of a troll. The report provides the insights behind the team’s extensive formative research which were instrumental in formulating the campaign’s strategy and tactics. An assessment was then conducted on the campaign’s objectives to evaluate the success of it. Finally, the report discusses the limitations of the campaign and explores possibilities of future expansion of the project. Original documents, research, collaterals, diagrams and transcripts of conversations are included in the appendices.  Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63374 

 http://www.brollzone.com  https://www.facebook.com/brollface

Authors: Deborah Loh Yen Ping, Quah Jiamin Jo-ann, Kwek Zhen Yi & Tan Jia Min Shermaine Supervisor: Mrs Wong Pei Wen As Singapore’s ageing population rises, healthcare professionals are concerned that there are insufficient efforts to prepare the youth of today for their role as future caregivers. When today’s youth become caregivers, will their families receive the quality of care, greater caregiver satisfaction and stronger relationships within the family? ‘A Call To Care’ was a public communications campaign targeting youth aged 19 to 25. The campaign was launched to promote the idea that caring can be simple, as well as to raise awareness of the positive aspects of caregiving, ultimately building a strong caregiving foundation in Singapore.  Report and campaign materials available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63194 -

 http://www.acalltocare.com  https://www.facebook.com/pages/A-Call-To-Care/389870761188610  https://instagram.com/acalltocare

Authors: Chan Xin Hui Amy Beth, Dorothy Chong Sue Ting, Ng Yu Xin Karen & Sukanthy Supervisor: Mr Ferdinand de Bakker Targeted at couples in committed relationships, Celebrate Love SG was a communications campaign which aimed to emphasise the importance of appreciation in romantic relationships. While there had been past initiatives on relationships, they were aimed at encouraging relationships for singles or at promoting healthy marriages. In view of this, Celebrate Love SG was conceptualised to support relationship satisfaction by promoting the recognition of and appreciation for expressions of love in relationships. A three-phase execution plan was developed to encourage reflection among the target audience of their partners’ acts of appreciation. The campaign employed the use of offline and online outreach to expand its impact. A thorough analysis of the campaign activities was conducted, and it was determined that the campaign was successful in achieving its impact and output objectives.  Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63125 -

 http://www.celebratelovesg.com  https://www.facebook.com/celebratelovesg 12

Authors: Ang Hui Yu Anna, Goh Jia Yi, Shermaine Chong Xin Hui & Ow Wen Yan Supervisor: Ms Pamela Tor Das Clothes Call was the first local student-led campaign promoting repurposing, recycling, and reusing of unwanted clothes through modification. It was targeted at Singaporeans aged 15 to 35, mobilising them to explore the possibilities of repurposing their clothes rather than simply throwing away their unwanted garments. The campaign aimed to bring attention to textile wastes by informing them about the benefits of clothes repurposing, and demonstrating that clothes repurposing can be a lifestyle choice—ultimately strengthening Singapore’s efforts to encourage an environmentally responsible people.  Report and campaign videos available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63381  http://www.clothescallsg.com  https://www.facebook.com/clothescallsg  https://instagram.com/clothescallsg

Authors: Angeline Yeo Jian Ling, Ibrohim Abdul Karim bin Johari, Kim Young Ah & Melissa Kaur Jaswal Supervisor: Mrs Wong Pei Wen Dis.Is.Able was a promotional campaign to raise the public profile of Singapore’s para-athletes through redefining their strength and ability. Targeted at youths aged 13 to 25, Dis.Is.Able aimed to build a strong fan base ahead of the 8th ASEAN Para Games, which would be held in Singapore for the first time. The campaign sought to find out more about para sports as well as to improve attitudes towards para sports. As the official social media agency for the 8th ASEAN Para Games from December 2014 to April 2015, Dis.Is.Able acted as a timely platform to ignite a national conversation on providing greater support for the para-athletes.  Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63251 -

 http://www.disisable.com  https://www.facebook.com/DisIsAble  https://instagram.com/disisable

Authors: Goh Yi Hui Eunice, Shahirah d/o A’Azman, Tan Deyong & Tan Wei Qing Supervisor: Ms Pamela Tor Das Embrace(D) was a social campaign aimed at raising awareness of depression amongst youths in Singapore. The campaign was targeted at young people aged 18 to 25, to educate them about depression, and to provide advice to friends and family members on some of the ways they could help their loved ones. The campaign strived to create a supportive environment where sufferers of depression feel encouraged to seek help. The campaign’s strategy was focused on using youth-centric activities which included utilising social media platforms, organizing on-ground initiatives at tertiary institutions and youth hubs, as well as incorporating interactive elements into the roving exhibition.  Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63368  http://www.embracedsg.com  https://www.facebook.com/embraceDsg  https://instagram.com/embraced.sg

Authors: Cheong Wei Lin Cheryl, Foong Yumei, Michelle Ann Kwara & Ruby Lim You Shi Supervisor: Mr Ferdinand de Bakker Get FINED was Singapore’s first campaign to encourage financial literacy among Singapore undergraduates through the use of creative expression and dialogue. Singapore introduced the first national financial education programme in 2003. Despite numerous initiatives by financial and tertiary institutions, a worrying 90% of young adults were reportedly unprepared for their financial future and lacking in personal financial management skills. The project team decided to investigate and address this lack of financial understanding with a campaign which aimed to highlight the urgency of being financially literate, rebrand financial knowledge and encourage financial literacy to jolt undergraduates to take action in financial planning. The campaign achieved significant success in engaging with undergraduates – 98% of the participants found the campaign relevant.  Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63195  https://www.facebook.com/getfinedsg

Authors: Cherilyn Chia Guat Joo, Joel Chan Boon Jin, Ong Hui Ying Sherry & Sydney Alexandria Teng Hui Min Supervisor: Ms Pamela Tor Das Look Up, Look Out was a campaign which focused on distracted walking and road safety. It was a social movement with the intention of encouraging youth not to use their mobile devices while crossing the roads. The campaign targeted youth aged 17 to 25, as it was found that young people around this age group had the highest smartphone penetration rates, coupled with the highest weekly instant-message and social networking usage on smartphones. The campaign aimed to raise awareness on the risks of distracted walking but more importantly, to shape the correct mindset in pedestrians.  Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63178  http://www.lookuplookoutsg.com  https://www.facebook.com/lookuplookoutsg  https://instagram.com/lookuplookoutsg

Authors: Lin Yanxiang, Goh Hui Ting Sherry, Felicia Ee Fang En & Cai Huiting Serene Supervisors: Assoc Prof Lee Chun Wah & Mr Ferdinand de Bakker My Ah Ma Make One was a social movement to celebrate Singapore’s unique snacks heritage against the backdrop of the nation’s fiftieth birthday (SG50). Primarily targeted at youth aged between 18 to 35 years old, the campaign aimed to preserve and promote traditional snacks among today’s youth who would be the heirs of the local traditional snacks heritage. Leveraging on narrative persuasion through the sharing of stories and skills, the team sought to foster inter-generational bonds among grandparents and grandchildren. Through the integrated use of social media and island-wide events, the campaign effectively raised the level of knowledge of local traditional snacks heritage among youth, and increased their behavioural intents to learn about traditional snacks and bond with grandparents. The team also worked with sponsors and partners to prolong the campaign’s lifespan through a scheduled publication.  Report and campaign videos available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63172  http://myahmamakeone.sg  https://www.facebook.com/MyAhMaMakeOne  https://www.youtube.com/channel/UCyM871yxx3z1-6iZPuimsiw 18

Authors: Ng Ming Min, Sharon Lok Swee Fang & Yiap Dai Ling Supervisor: Mr Ferdinand de Bakker It is a well-known fact in the local animal welfare scene that older shelter or abandoned animals are least likely to find new homes. Tragically, many older pets live out the remainder of their lives in shelters, or are euthanised to make room for more adoptable animals. Old Is Gold was a communication campaign to advocate better welfare and adoption of senior pets, and to show that senior pets deserve loving homes too. It was targeted at prospective adopters, as well as past and current senior pet owners. Supported by the Agri-Food & Veterinary Authority of Singapore and reputable animal welfare organisations, new media was harnessed to spread the campaign message through multiple online platforms and offline efforts were extended via on-ground activations and events. A detailed analysis was conducted on the impact and overall success of the campaign.  Report and appendix available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63611 -

 https://oldisgold.sg  https://www.facebook.com/OldIsGoldSG

Authors: Leong Zhiwei Mark, Loh Han Le, Loh Shi Qin Melanie & Teo Wan En Supervisors: Mr Ferdinand de Bakker & Ms Amanda Huan Paths was an inter-faith campaign aimed at achieving inter-religious respect and understanding in university students, aged 19 to 25, by inculcating in them an interest to know about different religions. Singapore is a religiously diverse nation that has witnessed increasing religiosity in recent years, so harmony between different religious groups has become increasingly important. The future of inter-faith harmony is dependent on the youth, but there are not many inter-faith programmes targeted at them. Employing storytelling as the main strategy, the campaign reached out to the target audience using a mixture of online and offline methods, including social media, school roadshows and a flagship event. It was effective in increasing the interest of participants in knowing about other religions, and finding out more on their own.  Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63405 -

 http://www.pathssg.com  https://www.facebook.com/paths.sg 20

Authors: Agustin Joan Marie Lavalle, Cai Yiming, Jeremiah Wong Sze Wei & Muhammad Dinie bin Sudiyono Supervisor: Ms Pamela Tor Das The Pillow Police was a public information campaign which focused on child sleep deprivation. The campaign aimed to educate the parents of primary school children aged between 6 to 9 years, and encouraged them to improve their child’s sleep hygiene. After the team conducted their research, the campaign’s key message of ‘Let’s Free Our Zees: The Pillow Police Toolkit’ was designed. The toolkit included information to educate parents on sleep deprivation, as well as tips on how to help their child sleep better. The campaign outreach activities were developed to bring the key messages of the campaign through community engagement.  Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63379 -

 http://www.thepillowpolice.com  https://www.facebook.com/thepillowpolice

Authors: Tan Jen Wei Isaac, Olivia Ng Li Wen, Teoh Wee Yang Caster & Wong Yan Ting Supervisor: Mrs Wong Pei Wen The Platform Collective was the first student campaign which encouraged startups to develop their businesses by connecting and collaborating with other businesses. Its aim was to help startups become sustainable by finding solutions to the challenges they face through bartering with other startups. This could lead to collaborations, propelling them to find innovative ways to grow and sustain their businesses. The Platform Collective did this by being an online intermediary that curated the community of startups. The startups were mostly started by young people under the age of 30, and matched individual startups’ barters.  Report, campaign materials and videos available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63362 -

 http://www.theplatformcollective.com  https://www.facebook.com/theplatformcollective

Authors: Anthea Soh Wei-Xuen, Chong Si Min, Lim Yanting Brenda & Siow Wei Liang Supervisor: Mrs Wong Pei Wen Despite government efforts to build a culture of giving amongst Singaporean youth, only 1 in 5 volunteered in 2014. Singaporean youth lacked motivation to volunteer, and were predominantly found to volunteer because of compulsory community involvement programmes in school. Project Guiding Hands was launched to increase the motivation for volunteering and to promote positive volunteering attitudes. This was done by bringing the focus to the volunteers and their experiences. This campaign sought to make the volunteering experience enjoyable through a series of fun and rewarding activities.  Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63481 -

 http://www.projectguidinghands.com  https://www.facebook.com/projectguidinghands  https://instagram.com/projectguidinghands

Authors: Chek Yin Kuan, Crystal Chng Zihui, Huang Shuqun & Phoon Rou Hui Supervisor: Mrs Wong Pei Wen The Right Choice was a public health campaign aimed at combating the rising trend of childhood obesity in Singapore. Primary school children aged 7 to 12 years old were the campaign’s primary target audience, as eating habits developed at this age tend to continue throughout their lives. Parents were the secondary target audience as they are the main gatekeepers to the children’s diets. Using a game-based learning approach to engage children, a computer game and game booths were developed to empower children to adopt good dietary habits and sustain healthy eating habits.  Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63171 -

 http://therightchoice.sg  https://www.facebook.com/TheRightChoice.SG  https://instagram.com/therightchoice.sg

Authors: Evonne Ong Hui Hoon, Jermaine Lim Zhen Min, Joshua Francis Conceicao & Suzanna Farid Tang Shu Ling Supervisor: Ms Pamela Tor Das Seek Singapore: Stop the Eye Epidemic in Kids was a health communication campaign targeted at parents with children below the age of seven. Its aim was to reduce the incidence of childhood myopia through educating parents of the risks and long-term consequences of this eye-condition. The campaign encouraged these parents to bring their children outdoors regularly, as this had been shown to fight childhood myopia. ‘Visualizing Myopia’ was the overall central theme and message used in the campaign. It formed the backbone of the campaign’s branding, creative tactics and strategies.  Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63354 -

   

http://www.seeksingapore.com/#stop-the-eye-epidemic-in-kids https://www.facebook.com/SeekSingapore https://instagram.com/seeksingapore https://www.youtube.com/channel/UCFfG2HSxFvsLDrT8M-m8rMw

Authors: Koh Yong Sheng, Sandy Lai Yue Lin & Quek Shi Min Supervisor: Ms Melina Chua Targeted at youths aged 18 to 35, So Peranakan! was an integrated cultural communication campaign to cultivate understanding and interest in Peranakan culture so that its legacy is passed on from one generation to the next. The primary objective was to communicate the concept of Modern Peranakan to help youths identify and incorporate the culture into their everyday lives. Referencing the AIDA Model, the campaign utilised Facebook and Instagram, and multiple school and commercial outreaches to attract attention and interest. It held experiential workshops and a So Peranakan! festival to create desire and action. The campaign was evaluated via pre- and post-campaign surveys, participant feedback for workshops and festival, several online and offline publicity metrics, and a content analysis of both traditional and new media coverage. Including advertising value equivalent (AVE), public relations value, total media impression and sponsorship value, the campaign was overall valued at S$488,251.82.  Report and appendices available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63174 -

 https://www.facebook.com/soperanakan  https://instagram.com/soperanakan 26

Authors: Andrew Chan Jialiang, Chua Jian Wai Russell, Khoo Yin Suen & Yeo Ying Ying Supervisors: Assoc Prof Lee Chun Wah & Mr Ferdinand de Bakker Speak Your Mind SG was an upstream health promotion campaign aimed at promoting greater awareness about optimal mental well-being amongst teachers in Singapore. While work-related stress is an inevitable part of today’s contemporary and fast-paced world, some professions are thought to experience greater level of stress, and hence higher vulnerability to poor mental well-being. The teaching profession has been identified as one such profession. Targeted at pre- and in-service teachers, the campaign was conceptualised to educate teachers on ways to optimise their mental wellbeing using the Health Promotion Board’s five components of mental wellbeing. Through a three-stage approach - communicate, educate and initiate – it aimed to create a work environment with strong peer-to-peer systems where teachers could find support and encouragement when faced with work challenges.  Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63176 -

 https://www.facebook.com/speakyourmindsg

Authors: Angeline Chua Wei Ting, Hoong Shuman Melissa, Lim Sun Thai Sae Lim & Tan Yi Xin Supervisor: Mr Ferdinand de Bakker The project’s campaign Espousing Hope (EH!) aimed to encourage dialogue among young adults in Singapore about spousal violence. Targeted at youths aged 19 to 25, it hoped to spark conversations, online and offline, to create an open and supportive social environment, pushing the spousal violence issue from private sphere onto public agenda. This was so that victims and perpetrators feel validated and supported if and when they want to seek help or comfort. This report contains primary and secondary research on the target audience’s attitudes and perceptions towards spousal violence. It also details the theoretical framework on which the strategic campaign communication was based, the campaign execution and tactics, and campaign evaluation based on the impact and the fulfilment of output objectives. It concludes with campaign limitations and challenges, as well as recommendations for future directions. Original documents, campaign collateral materials and diagrams are included in the appendices.  Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63117 -

 https://www.facebook.com/EHSingapore  https://instagram.com/espousinghope 28

Authors: Moy Yanming Martina, Foo Peiying & Loh Phieh Hsi Wanda Supervisor: Mr Ferdinand de Bakker This report details Thorns and Beyond, a three-month public relations campaign that celebrates the act of storytelling in Singapore’s food culture. The initiative was targeted at local university students aged 19 to 26 and focused on advocating the durian as a medium through which stories are formed, recalled and shared. Discourse about local food in Singapore is often limited to preparation and consumption. Thorns and Beyond delved into the oftoverlooked cultural aspects: the multitude of tradition, stories and human experiences which arose as a result of one particular fruit – the durian. Storytelling formed the tactics and programming used in the campaign to spread awareness of durian stories and to create opportunities for the target audience to share their own stories. The report presents the academic and formative research which led to campaign conceptualisation and execution, as well as the key strategy and tactics employed. Results and effectiveness of the campaign were evaluated and future recommendations proposed. Detailed appendices show written, transcribed and pictorial documentation of the campaign process.  Report and appendix available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63375 -

 https://www.facebook.com/thornsandbeyond 29

Authors: Chieng Kay Hui Jean, Ng Bao Lin, Tan Hui Jun Steffi & Tan Ning Xin Supervisor: Mr Ferdinand de Bakker The TOP SECRET campaign was an educational movement aimed at providing youths with the necessary knowledge and motivation to maintain their personal safety on Social Networking Sites (SNS) and to prevent them from falling prey to cyber dangers. With increasing ubiquity of SNS such as Facebook and Twitter, online risks have been multiplying over recent years. Targeted at Singaporean youths aged 13 to 14 years old, the campaign was the first-of-itskind to utilise an alternative pedagogy through interactive and immersive learning experience. It engaged both students and teachers to encourage the learning and practice of safe SNS behaviour by the students, and the adoption of our programme by the teachers. The conclusion of the campaign saw an increase in awareness and positive behavioural intentions exhibited by student participants, as well as enthusiastic responses from teachers to implement the TOP SECRET programme in their schools. ď ś Report and campaign videos available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63353 -

ď ś http://www.topsecretsg.com 30

Authors: Guo Zhengxuan Lucas, Carolyn Dali Luo Lin, Tan Kor Woong & Chew Jia Hui Kalyn

Supervisor: Ms Melina Chua This report presents the Unravel Travel campaign, a first ever student-led strategic communication campaign to inspire travel to cities that are lesserknown among young adults in Singapore. Targeted at young adults aged 18 to 28, the campaign aimed to: deepen the understanding of travel by making a clear distinction between travel and holiday, traveller and tourist; generate awareness of cities lesser-known within Southeast Asia by providing tailored information; and empower the participants by sending them to selected cities as travel bloggers. Through these efforts, the team encouraged target audience to set foot on cities less-travelled in the future. Evaluation of the campaign included pre- and post-campaign surveys, metrics from online and on-ground promotion, and a thorough analysis of all media coverage.  Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63177 -

 http://www.unraveltravel.info  https://www.facebook.com/unraveltravelSG

Authors: Ho Meng En Matthias, Jamie Foo Li Ning, Louise Jane Cher Rui Jing & Nor’Huda binti Mohamed Abidin Supervisors: Assoc Prof Lee Chun Wah & Mr Ferdinand De Bakker We Are Singavore was a public and promotional communication campaign aimed to educate young adults on the importance of supporting local produce and to provide viable options for them to do so. It was targeted at young adults aged 21 to 30, a demographic which past initiatives did not appear to focus on. The pre-campaign survey found that they lacked knowledge about local produce and its benefits, and perceived difficulty in supporting it. To bridge this knowledge gap, information was shared primarily on the campaign’s online platforms. Offline efforts facilitated the target audience’s consumption of local produce through distributing food samples cooked with local produce, and partnering with food and beverage outlets which support the same cause. The campaign managed to raise the target audience’s awareness of local produce and improved their perceptions of it.  Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63184 -

 http://www.wearesingavore.com  https://www.facebook.com/wearesingavore  http://instagram.com/wearesingavore 32

Authors: Lee Si Rui Serene, Ng Shi Yin Venice, Nicolette Soh Jun Yi & Ong Linette Supervisor: Mr Ferdinand De Bakker This report presents the Wired Warriors campaign, the first-ever communication campaign in Singapore to encourage a happier and safer Instagram. The campaign strongly encouraged its target audience of female Instagram users in Singapore to be Wired Warriors by critically evaluating content that they receive, posting responsible content, and being safe and happy online. Through these three steps, the campaign hoped to reduce unhealthy social comparison, cyber bullying and promote cyber safety. The report summarises the primary and secondary research that shaped the campaign’s strategy and details the campaign’s process from creative elements to execution of initiatives. It examines the campaign’s effectiveness by evaluating its objectives through preliminary and post-campaign surveys. It also provides future directions for the continuation and expansion of the campaign, and is accompanied by detailed appendices of tables, charts, graphs and collateral designs.  Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63175 -

 http://www.wiredwarriors.com  https://www.facebook.com/wiredwarriorssg  https://instagram.com/wiredwarriors

Authors: Ang Zhi Hui Jade, Jasveen Kaur, Kwok Pei Fang & Lim Jia Hui Cherilyn Supervisor: Mrs Wong Pei Wen Young Sun Troopers was a health communications campaign which focused on sun protection for children. The team’s formative survey amongst 213 Singaporean parents found that nine in ten do not practice proper sun care protection on their children. Knowledge on irreversible sun damage was also severely inadequate. Prompted by this worrying situation, the team designed their campaign to educate parents on the importance of sun protection and motivate parents to inculcate sun-safe habits in their children. To disseminate credible messages, the team partnered with National University Hospital (NUH) and KK Women’s and Children’s Hospital (KKH).  Report and campaign materials available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63400 -

 http://www.youngsuntroopers.com  https://www.facebook.com/youngsuntroopers

FEATURE WRITING

The Emperor's New Jewels by Andreas Fusser (www.flickr.com)

Authors: Poh Mei Yan Renee, See Min-Er Hilary & Tay Jasmine Supervisor: Mr Wong Kim Hoh The art market has boomed in recent years, with gallery clusters mushrooming across Singapore and an increasing number of art fairs, from just one in 2000 to eight in 2014, affirming the growing interest in art amongst Singaporeans. Art-related businesses such as framing and art insurance have also seen an increase in business due to the increase in art activity here. Singapore is fast on track to becoming Southeast Asiaâ&#x20AC;&#x2122;s arts hub, a notion the government had planned 26 years ago. This feature package attempts to show a clearer picture of how different stakeholders in the art market are doing, what to expect when you visit potential places to buy art and also the inevitable dangers that have arose from this trend. The side stories present a refreshing insight into the art business from non-conventional art industry players. ď ś Report and feature available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63181

Praha VIII by Reena Mahtani (www.flickr.com)

Authors: Yee Shu Yan Wendy & Thor Xing Ying Venessa Supervisor: Mr Wong Kim Hoh Cyber bullying is known as online harassment, and vice versa – though the latter is commonly viewed as more offensive and severe. We would like to correct that misconception. In light of the Protection from Harassment Act that was enacted in November 2014, we revisited this social issue and brought it to centre stage. In this package, cyber wellness experts, lawyers, social workers, counsellors and psychologists weighed in on the problem. And most admirably, victims of online harassment rehashed their experiences to bring the issue to light. With Singaporeans being more brazenfaced and bolder online – we clinched second place for cyber bullying cases in a 2012 Microsoft study – we wanted to ask, why? Looking through the lens of our profile interviewees, it was evident that the scars left by online harassment were indelible, though invisible to most. These were the stories of a few brave ones, out of the many others who suffered in silence.  Report and feature available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63185

Author: Jacqueline Sarah Chandra Ambrose Supervisor: Mr Wong Kim Hoh This is an illustrated feature project that documented the lives of five old-world traders in modern Singapore. They are people who continue to make things with their hands. We have a dumpling skin maker, a sugar sculpture maker, a traditional muah chee maker, a knife and scissors sharpener, and a rattan weaver. We discover where they are now, and give attention to the path theyâ&#x20AC;&#x2122;ve journeyed. ď ś Report and feature available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63482

Authors: Amanda See, Lim Wei Shun Benjamin, Muhammad Kamarredzwan bin Kamarudin & Seow Bei Yi Supervisor: Mr Wong Kim Hoh “Help unlock the second prison.” This slogan, a hallmark of the Yellow Ribbon Project, is a silent companion of the ex-offender, presenting itself at various stages of reintegration. It watches from the walls of transitional shelters, from the offices of volunteer welfare organisations and is a source of purpose for counsellors and social workers. It advertises at bus stops and on television screens, urging the public to keep an open mind and reminding ex-offenders of the difficult journey that lies ahead. It is a mark of the progress made and challenges that remain.

 Report and feature available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63188

’

Authors: Brian Leonal, Stefanus Ian & Tan Li Jun Sheena Supervisor: Mr Wong Kim Hoh Mining for More was a business journalism project that examined the ripples of Indonesia’s mineral export ban after its implementation in 2014. Stefanus and Sheena visited the remote idle bauxite mines in West Kalimantan while Brian braved the gridlocked concrete jungle of Jakarta as the three of them spent two weeks interviewing and taking photographs. Being a major exporter of bauxite and copper, Indonesia’s decision to ban the export of raw minerals impacted the global commodities market heavily. The project examined the struggles of the people on the ground and the effects of the ban on various industries that are interlinked with the mines. Various lucrative investment opportunities in multiple industries are also being created as a result of the ban in Indonesia, which is also Southeast Asia’s largest economy. Many companies and analysts are scrutinising the government’s next move as they await the direction the country will choose under Mr Joko Widodo’s leadership.  Report and feature available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63360

老有所医：银发族保健与移动健康应用

Authors: Xu Morong, Chen Xushuang & Zheng Chunying Supervisor: Asst Prof Lin Tsui-Chuan, Trisha This is a Chinese language online feature focused on the issue of mobile health (mHealth) applications and how they relate to the well-being and needs of older adults in Singapore. The website features the definitions of mHealth by various parties, the main types of mobile health applications that are most commonly available to the public, factors affecting usage, responses from elderly who have tried the applications, views and expectations from doctors and application developers, and responses from people belonging to a younger generation who may be tasked with caring for elderly family members in future.  Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/62717 -

 http://mhealthandelderly.weebly.com/

’

Come Away With Me by Thomas Hawk (www.flickr.com)

Authors: Andrew Toh Yong Ren & Raphael Lim Yeok Kiang Supervisor: Mr Wong Kim Hoh No other subject has so inflamed the passions of Singaporeans as the integrated resorts (IR). First proposed in 2004 by then Minister for Trade and Industry George Yeo, the subject immediately drew a maelstrom of views from the public. Five years on, it seems the worst fears have been misplaced. Opening their doors to the public just as the global economy was gathering pace after the 2008 financial crisis, the resorts helped Singapore’s economy roar back from where it had languished, far ahead of the recovery in neighbouring countries in the region. But along with the blistering financial and economic results came more sobering news. Numerous support groups have reported seeing a rise in the number of people seeking treatment for gambling addiction. As the country grapples with the repercussions of the resorts, both good and bad, questions have been raised about whether the integrated resorts have delivered as much as the government has promised. Those questions are still being asked today.  Report and feature available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63173

Authors: Tan Tam Mei, Tham Wai Ying Thrina & Toh Ee Ming Supervisor: Mr Wong Kim Hoh This feature chronicles the stories of people left behind by suicide â&#x20AC;&#x201C; a son trying to hold his family together, a grief-stricken mother who is looking to adopt, a husband who copes by baking, and a friend who is trying to make amends. Every story is different, but a common thread binds them, reminding us that no matter how difficult or painful the circumstances, the human spirit can prevail. Suicide remains a taboo in Singapore, and through our book, we hope to create more awareness about this vulnerable group, as well as raise more conversations about suicide prevention and postvention. For survivors still suffering in silence, know that you are not alone in this journey. Perhaps this book will offer some comfort and more importantly, give you the strength and hope to keep pushing on. ď ś Report and feature available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/62496

PHOTOJOURNALISM

Author: Yeo Kai Wen Supervisors: Mr Lim Wui Liang & Ms Hedwig Alfred This is an interactive photojournalism website that investigates the aftermath of the 2013 Bertam Valley Floods in Cameron Highlands, Pahang, Malaysia. The Cameron Highlands have in recent years, been under development pressure, particularly from the agricultural sector. While such development has created a secure and comfortable lifestyle for many farmers, it has also resulted in large swathes of forests being destroyed illegally. As a result, mud floods and landslides have become an annual affair, claiming property and lives while contaminating rivers with human waste, plastics, and dangerous levels of pesticides. The website contains stories built from the Cameron Highland community, including experts, politicians, journalists, Non-Governmental Organisations, farmers, flood victims, and illegal workers. Many of these stories have not been brought to the public’s attention in a comprehensive manner. Through bringing them to light, we will better understand how unsustainable farming present social and environmental threats to ecosystems and food chains. The Disappearing Hills gives these issues a human face.  Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63380 -

 http://www.disappearinghills.com/  https://www.facebook.com/thedisappearinghills  https://instagram.com/thedisappearinghills 46

RESEARCH

Authors: Matthew Hui Chi Kin & Yeo Han Zhong Supervisor: Assoc Prof Benjamin Detenber This study investigated the effects of in-app game purchases, device screen size, and particular personality traits on the flow experience during mobile game play. It also aimed to assess the impact of flow on the potential success of a game in terms of enhancing attitudinal loyalty among players. Results from our experiments showed that in-game purchases and a larger screen size had no significant effects on flow. However, particular personality traits did have a significant influence on flow. In-game purchases were found to evoke a greater experience of flow for participants reflecting a higher need to compete and a higher need for activity. Notably, flow was found to have a positive relationship with the degree of attitudinal loyalty toward the game. Details of the variables and implications of the results were discussed further in the report.

ď ś Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63359

Dry riverbed by Climate Change, Agriculture and Food Security (www.flickr.com)

Authors: Lim Wen Bin Nigel, Loh Yi Jin Clara, Neo Hui Yan Eileen & Ong Huilin Adeline Supervisors: Assoc Prof Benjamin Detenber & Assoc Prof Shirley Ho Soo Yee This study examined complementary and competitive framing environments to distill the effects of frame direction (pro- and/or anti- positions), frame emphases (economic and/or survival frames), and the two types of frame competition on support for and attitudes toward pro-environmental behaviours (PEB) and green energy technologies (GET). Results derived from a purposive sample of university students (N = 525) suggested that frames are more effective in shifting participantsâ&#x20AC;&#x2122; attitudes than support â&#x20AC;&#x201D; evidence of the attitude-behaviour gap. In general, complementary frames produced classic framing effects, while competitive frames produced middle ground positions, which is consistent with current literature. Findings suggested the limited ability of communication frames in competitive environments to effectively engage and drive change beyond the attitudinal level. ď ś Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/62499

Peace by Bart (www.flickr.com)

Authors: Jean Peiying Serene, Jessica Sng Cheun Yin, Zhang Jiawei & Lew Zi Jian Supervisors: Assoc Prof Benjamin Detenber & Asst Prof Nuri Kim In a deliberative democracy, stakeholders from diverse backgrounds come together to represent the various views within a society. Contact theory posits that interaction with outgroups reduces prejudice and improves relations. In attempting to bring together both ideas in a study, a 2 (ethnically homogeneous/mixed group composition) x 2 (group interests/common interests issue frame) experiment on deliberative groups was conducted. 235 undergraduates from a Singaporean university of Chinese (N = 193) and Malay ethnicity took part in the study. Regression analysis showed that higher quality of prior contact with minorities and lower intergroup anxiety was related to more positive attitudes toward minorities. ANOVAs conducted showed that group composition had significant effects on the dependent variables (attitudes toward ethnic minorities and attitudes toward discussion) while the framing of the issue being discussed had no significant effect. In the end, we explained how contact theory was applied to deliberative discussions and how preexisting attitudes can predict post-deliberation attitudes. ď ś Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63167 50

Authors: Daphne Tan Su Yin, Farah Diyanah binte Abdul Fattar, Yeong Kar Yan & Yong Mun Weng Supervisors: Assoc Prof May O. Lwin & Asst Prof Shin Wonsun This applied research project investigated the sugar consumption patterns of children and influencers of intention to reduce sugar intake. In Study One, a pen-and-paper survey was conducted on 432 primary school children, aged 9 to 12, to investigate the predictors of intention to reduce sugar intake based on the Integrated Behavioural Model. Findings indicated that self-efficacy and perceived control were the greatest predictors of intention to reduce sugar, while knowledge was also negatively associated with sugar intake. Study Two involved the design of an intervention workshop, where 411 primary school children in the same age group took part in an applied experiment where the children in intervention group were exposed to a three-hour health intervention programme. The results showed that the programme was effective in influencing four target dependent variables, self-efficacy, perceived control, intention, knowledge. We also found that male characters in the message materials were preferred over female characters, especially for younger subjects. ď ś Report and research materials available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63357 51

18Â° Parada do Orgulho LGBT by Ninja Midia (www.flickr.com)

Authors: Amelia Chong Yu-Wen, Bart Hugo-Morgan, Sarah Marlena binte Malik & Sharon Tan Wei Ping Supervisor: Assoc Prof Benjamin Detenber The research study tested the contact hypothesis (Allport, 1954) by analysing how contact with gay strangers over computer-mediated communication (CMC) affects attitudes toward gay men (ATG). Specifically, the effect of online contact type was manipulated through i) direct self-disclosure of homosexual orientations, and ii) indirect self-disclosure of homosexual orientations. The influence of culturally-linked individual differences on ATG was measured via social harmony values. 227 students from Nanyang Technological University (NTU), Singapore participated in a cooperative contact experiment online and completed pre-test and post-test measures. No significant main effects were found for type of self-disclosure or social harmony values on attitudes toward gay men, attitudes toward self-disclosure and relational intimacy. Interaction effects were also found to be nonsignificant. Follow-up focus group sessions were conducted to understand their online interaction experience. Possible explanations to our null findings and future directions for research were also discussed. ď ś Report available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63398 52

SCRIPTWRITING

Getting you to your destination on time by KwokCH (www.flickr.com)

Author: Ulfahzatul Tysha binti Sher Zaman Supervisor: Mr Seah Chang Un Salleh is a simple man who feels challenged by the complications in his life. He is a father to a son he now no longer understands. In order to escape the complications in his life, he buries himself in his work as a taxi driver. However, driving a taxi is not as simple as it seems. Travelling to various places and meeting different walks of people, a seemingly regular day ends up changing his perspective of the world. Armed with new ways of thinking, he drives home to his son with a new truth. ď ś Report and script available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63189

Wine glass pendulum by SĂ¸ren Gammelmark (www.flickr.com)

Author: Er Qi Jian Supervisor: Mr Seah Chang Un Richard Tan may be the son of a rich tycoon but he is determined to live his own life. He secretly goes for a job interview at a fitness chain and ends up getting a job. However, things start to go awry when his father earmarks him as the next CEO of the company, and his parents decide to take a year-long vacation, leaving him in charge of the household. Richard now has to look after his spoilt socialite sister, help his goofball best friend, and cope with a huge mistake with his job designation at the fitness chain. ď ś Report and script available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63366

Finger_Love by Samuel Ramkalawan (www.flickr.com)

Author: Pham Thi Hong Hanh Supervisor: Mr Seah Chang Un Ordering Love deals with the controversial issue of Vietnamese mail-order brides in Singapore. The screenplay seeks to explore the psychology of the different parties involved in the process of getting a Vietnamese mail-order bride and asks the question: ‘Is a mail-order marriage acceptable?’ The story goes down two opposite journeys. The first journey is that of a mother who goes through the stages of opposition, prevention, understanding, and acceptance. The second journey is that of a potential groom who is facing various challenges and confrontations with his decision.

 Report and script available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63480

VIDEO DOCUMENTARY

Authors: Li Zhuoda, Ng Sian Pei, Tan Mei Ya Amelia & Tan Si Hui Supervisor: Ms Nikki Draper Away from Ayah is an intimate look into the life of Ipin (not his real name), a 12-year-old boy coping with his father in prison. This film explores the emotional impact on a child through Ipin’s perspective as he narrates his thoughts and feelings. Considering how important it is to have a parent throughout a child’s formative years, he may grow up differently from his peers.  Report and video available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63376

Authors: Liu Kai Ying, Sarah Thiam Jia Hui, Peh Yuxin & Yvette Kan Yi Suan Supervisor: Ms Nikki Draper Death is ___ (deathis.sg) is an interactive documentary about people whose lives revolve around death. These people range from undertakers to terminally ill patients, and through stories of how they deal with end-of-life issues, we present to viewers various perspectives of death. Death is a natural part of life but in the Asian culture, many find it inauspicious and even rude to talk about it. According to a 2014 Lien Foundation survey, nearly three-quarters of survey respondents believe it is important to have conversations about death or dying, but only half of Singaporeans have talked about death or dying with their loved ones. There are many things people need to talk about when it comes to death. Other than practical decisions such as wills and funerals, there are also emotional matters to be settled before leaving this world for good; for example, things people want to achieve before dying. Therefore, through our project, we want to acknowledge and present these different aspects of death.  Report, videos and documents available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63610 -

 http://deathis.sg  https://www.facebook.com/deathissg  https://instagram.com/deathis_ 59

Authors: Chua Ying Yu, Lim Hoon Suan, Tan Shi Hwee & Tham Yoon Xin Alyssa Supervisor: Ms Nikki Draper Knights documents the ordinary. These are the things we often overlook; the things we take for granted. The film centres on T-Knights, a newly-formed, youth tchoukball team as they find their place in the local tchoukball arena and in society. In spite of misadventures, unwilling obligations and discouragement from those around them for the three featured characters and the team, they learn to move on, and find enjoyment in the little things. ď ś Report and video available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63183

Authors: Taahira binte Mohamed Ayoob, Ho Mincong Jeremy, Seow Jie Min Jemimah & He Zhenliang Andre Supervisor: Ms Nikki Draper In Lahore, the cultural heart of Pakistan, a new generation struggles to redefine the narrative for their country. Lahore Landing is an interactive documentary that looks beyond the headlines to explore the lives of Pakistanis. Through a perspective of an outsider who visits Lahore and its people, Lahore Landing charts the journey of Pakistanis who are working towards enacting change in their country. In light of the recent Peshawar attacks and many before it, Lahore Landing examines what keeps people moving towards creating a better future for their nation. ď ś Report, videos, posters and documents available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63377

Authors: Kok Yufeng, Mohammad Hariz bin Baharudin, Reshma Ailmchandani & Tan Pei Lin Supervisor: Ms Nikki Draper Ever since Tenzing Norgay Sherpa and Sir Edmund Hillary famously became the first people to summit Mount Everest in 1953, the word Sherpa has become a byword for a porter, mountain guide or climber. But Sherpa is not just a job title, it is the name of an ethnic group of people who originate from Tibet, and now mostly live in the mountainous regions of Nepal. Not all Sherpas are climbers. With better education and more opportunities, they no longer have to risk their lives up in the world’s tallest peaks to support themselves and their families. My Name Is Sherpa & I Am Not a Climber is an interactive documentary that features eight stories of Sherpas who have moved away from their homes and are forging their own paths in Nepal’s capital city, Kathmandu.  Report, videos and documents available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63378 

 http://www.iamnotaclimber.com

VIDEO DRAMA

Authors: Poh Ying Xin, Ng Xi Tong, Xu Huizhuang & Tan Yok Roo Damian Supervisor: Mr Kym Campbell Katie is a social worker who struggles with the demands of her job and life. This causes her to develop a drug addiction, stealing the drugs from the hospice where she works. She is discovered by Jake, an air-con repair man, who is one of her social aid cases. However, Jake keeps her secret and the two then form a close relationship. Things get complicated when Jakeâ&#x20AC;&#x2122;s medical condition worsens, and Katie is then faced with the dilemma of providing him with medication without prescription as well as re-evaluating her own drug addiction. ď ś Report and video available in DR-NTU (Restricted Access) http://hdl.handle.net/10356/63363

Locating FYPs in DR-NTU (Restricted Access) Access to DR-NTU (Restricted Access) is only available to NTU students and staff. 1. 2. 3.

Go to http://repository.ntu.edu.sg Login with your student/staff network account username and password Enter project title or last 5 digits of URL into search box

About DR-NTU (Digital Repository â&#x20AC;&#x201C; NTU) DR-NTU is the Universityâ&#x20AC;&#x2122;s institutional repository. This repository collects the intellectual output of staff and students with the aim of preserving them for future use and reference. DR-NTU is implemented as two access versions, DR-NTU (Open Access) and DR-NTU (Restricted Access). DR-NTU (Restricted access) comprises student submissions such as theses, work attachment reports and final year project reports that require user authentication to access the full text. NTU staff and students need to login with their NTU network account.

Catalogues from Previous Years Click on individual catalogues to download:

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1. 2. 66

Visit the Communication & Information Library blog at http://blogs.ntu.edu.sg/library/cmil Look under â&#x20AC;&#x2DC;Sâ&#x20AC;&#x2122; collections

Credits The abstracts and images used in this catalogue were adapted from the respective FYP report or accompanying materials, with the exception of the following images that were retrieved from www.flickr.com on 30 June 2015.

These works are licensed under a Creative Commons AttributionNonCommercial 2.0 Generic License.

Title

URL

Come Away With Me

Thomas Hawk

https://www.flickr.com/photos/thomashawk/5 659767510

Getting you to your destination on time

KwokCH

https://www.flickr.com/photos/kwokch/657447 1047

Finger_Love

Samuel Ramkalawan

https://www.flickr.com/photos/sami_r/587832 3296

Peace

Bart

https://www.flickr.com/photos/cayusa/205175 6510

These works are licensed under a Creative Commons AttributionNonCommercial-ShareAlike 2.0 Generic License.

Title

URL

18Â° Parada do Orgulho LGBT

Ninja Midia

https://www.flickr.com/photos/midianinja/139 42048668

Dry riverbed

Climate Change, Agriculture and Food Security

https://www.flickr.com/photos/cgiarclimate/16 466559138

Praha VIII

Reena Mahtani

https://www.flickr.com/photos/reenita/123291 37803

The Emperor's New Jewels

Andreas Fusser

https://www.flickr.com/photos/nowovyr/84053 47114

Wine glass pendulum

SĂ¸ren Gammelmark

https://www.flickr.com/photos/chocolateforest /6928694041

Produced by the Communication & Information Library Nanyang Technological University Libraries, Singapore www.ntu.edu.sg/library ÂŠ 2015