The World’s Coolest Boys’ Mag!
ADVERTISING RATES Page Rates
Casual
3x
6x
9x
12x
Full Page Half Page Third Page Strip Double Page Spread Inside Front Cover Spread Outside Back Cover Loose inserts
3,000 1,800 1,200 5,000 6,000 3,750
2,800 1,600 1,000 4,800 5,900 3,630
2,700 1,400 900 4,400 5,800 3,480
2,600 1,300 800 4,300 5,700 3,375
2,500 1,200 700 4,000
Specifications (mm)
With Bleed
Text Area
Page Size
Full Page Double Page Spread Half Page Vertical Half Page Horizontal Third Page Strip
240x158 240x306 240x842 125x158 240x60
225x143 225x291 25x69 110x143 225x45
230 x148 230x296 230x74 115x148 230x50
($AUD EX-GST)
2011/12 MEDIA KIT
5,500 3,180
$90/1000 / 8 page fold-out poster $5,000
All material to be supplied as high resolution PDF to info@nuclear.com.au or via Quickcut.
Online Rates / Specs
Production
Media
Specifications
Advertorial Features Banner Ads (home/ROS) Tower (home only)
1,500 1,000 1,000
2,000/month $20/’000 $15/’000
n/a 728 x 90 138 x 290
Online assets such as the homepage video boxes, count downs, what’s hot and cool links are negotiated with magazine campaigns. Minimum online only spend: $2,000.
g best performienin
boys' magazin past
the australia over
12 months* ug10) ermarkets to 29a $ growth in sup (*based on MAT
Deadlines Issue
Booking
Material
On Sale
Issue
Booking
Material
On Sale
Jan 11 Feb 11 Mar11 Apr 11 May 11
9-Nov 14-Dec
11-Nov 16-Dec
1-Dec 5-Jan
11-Jan 8-Feb 15-Mar 12-Apr 10-May 14-Jun 12-Jul 16-Aug 13-Sep 11-Oct
13-Jan 10-Feb 17-Mar 14-Apr 12-May 16-Jun 14-Jul 18-Aug 15-Sep 13-Oct
2-Feb 2-Mar 6-Apr 4-May 1-Jun 6-Jul 3-Aug 7-Sep 5-Oct 2-Nov
Jan 12 Feb 12 Mar12 Apr 12 May 12 Jun 12 Jul 12 Aug 12 Sep 12
15-Nov 13-Dec 10-Jan 14-Feb 13-Mar 10-Apr 15-May 12-Jun
17-Nov 15-Dec 12-Jan 16-Feb 15-Mar 12-Apr 17-May 14-Jun
7-Dec 4-Jan 1-Feb 7-Mar 4-Apr 2-May 6-Jun 4-Jul
10-Jul 14-Aug
12-Jul 16-Aug
1-Aug 5-Sep
11-Sep 16-Oct
13-Sep 18-Oct
3-Oct 7-Nov
Jun 11 Jul 11 Aug 11 Sep 11 Oct 11 Nov 11 Dec 11
Oct 12 Nov 12 Dec 12
Contact: Natalie Downs Mobile: 0402 325 197 Email: ndowns@nuclear.com.au
20 Page
GAMESTA L IFT-OUT
combine magazin and online e and ge t incredib l value on e cpm bas a is
EVERY MON TH!
brand-new multimedia website just launched and
iphone app coming soon. send your existing TVCs
to even more kids!
marke t leading cover gifts and promo t ions
W.KRASH.COM.AU check out the all-new WW
We don’t just say Krash is awesome, our readers do!
TARGETING BOYS! ● Best performing boys’ magazine in Australia over the past 12 months (based on MAT $ growth in supermarkets to 29 Aug 10). ● Brand-new multimedia website just launched and iPhone app coming soon. Sending your existing TVCs to even more kids! ● Combine magazine, online and mobile to get incredible value on a CPM basis. ● Market leading cover gifts and promotions!
About KRASH Magazine
● 20 Page GameSta lift-out every month!
KRASH is more than just a magazine – it’s an attitude – a mag that speaks to its readers in a cool and casual tone about things they can relate to. The specialised sections in the magazine cover cars, movies, music, sport, gaming, WWE and all the things that count in a boy’s world. KRASH readers are active, up-to-date individuals that like to be in the know. They are leaders, rather than followers, who make it their business to be in on trends and even create them. They rely on KRASH to fill them in on all the latest and know that it will deliver the goods on all the things they love, every month.
bulls-eye!
●K RASH is the magazine boys buy with their OWN money. ● Negotiate an annual campaign and SAVE BIG $$$!
! W NE WWW.KRASH.COM.AU
● From anime, toys, music, games and WWE through to sports, science, motors and all things disgusting, KRASH has boys 8-14 covered! ● On average we print 63,000 copies of KRASH each month. We distribute through newsagents and supermarkets in Australia, New Zealand and Singapore. We have also attracted a large subscriber base.
Our new homepage will always feature trailers form the latest new movies and video games. There’s also cool links, a monthly poll, awesome games and, most importantly, info on the current issue! You can also subscribe to the mag or send in your Speak Up and Shame Shack letters right here!
● KRASH is positioned as a premium product. ● We have an extremely loyal fan base that is ever expanding. ● KRASH has established an on-going exclusive content agreement with Marvel to ensure our readers have access to the coolest ‘komix’ in the universe, including Spider-Man, Iron Man and Thor. ● Our specialised gaming content is original, accurate and highly regarded by our readers and the industry. ● KRASH can produce CD ROMs featuring trial games, animations, interviews, short films and client originated TVCs. ● KRASH offers cost effective advertising through single and double pages, posters, strips, competitions, web-based concepts, CD ROMs, branded cover gifts and unique value adding options. THE WORLD’S COOLEST BOYS’ MAG! CHECK OUT THE ALL-NEW WWW.KRASH.COM.AU
GEEK FREE
❮ZONE❯
WIN! FROM
Take advantage of our monthly newsltter that gets sent to thousands of boys, or let us tailor one just for you.
THE
WIN!
20 PAGE PULL-OUT GAMESTA MAG
HARRY
POTTER
GAM GA G AM A MES
HILARIOUS H
JOKES SPECIAL
OUR TOUR TO ET WWE 1:1 WITH WWE’S PREVIEW KOFI
KINGSTON
NO NERDS ALLOWED!
ISSUE 79 AUGUST 2010
AUST/NZ $5.95
(INC GST)
CRUISE CONTROL:
HOT NEW CARS!
NEW KOMIX INSIDE! SPIDER-MAN SPIDER MAN AND IRON MAN
001_KRASH_79_COVER.indd 1
PRINT POST APPROVED PP255003106781
21/06/2010 1:00:24 PM
iPhone application coming soon!
This is a gaming paradise. Not only does it have info on the latest games plus charts – it also has HEAPS of cheats archived so you can look ‘em up whenever you want and cheat until your thumbs go numb!
Forget boring news sites – Krash Newz only has funny stories! There’s also an archive of heaps of old newz items from the mag so you can keep reading for hours on a rainy day!
We all love cars, and Cruise Control showcases the latest and greatest – just like it does in the magazine! There are also some cool wallpapers for your computer.
Ben 10 fan? Movie fan? WWE fan? It doesn’t matter, You’ll find a quiz here for you, as well as some of your Shame Shack letters from the magazine.
The latest and greatest new stuff lands here. If it’s not here, it sucks. It’s official! We also Krash Test the coolest new toys and publish some of the thousands of Speak Up letters we get sent every month - just like we do in the magazine!
Grab rad wallpapers and watch hilarious and fun DUNG videos from YouTube!