HIGH SUMMER 2022
HIGH SUMMER 22 The NÜ brand archetype is ‘the mentor’. We aim to be ‘inspiring stylists’ for women wishing to stand out – in a raw, sophisticated and feminine way. We are confident in what we do and find joy in sharing our wisdom with our audience. It is our desire to build trust in the NÜ brand and to function as a guiding light in the world of fashion and style. The typical NÜ woman: • wants to appear sophisticated and wear eye-catching clothes • dreams of being seductive and empowered • uses her cosmopolitan experience to appear refined and exciting • is conscious, classic, mysterious, sophisticated, brave and independent • takes a stand, stands out, and does not bother what others think of her Age is not the primary factor in defining the target group of NÜ. It is more a question of style than of age. FEMININE/RAW/SOPHISTICATED fashion. Enjoy the season.
FEMININE/RAW/SOPHISTICATED