SPRING/ SUMMER
THE 2025 COLLECTION
SPRING / SUMMER 2025
INTRODUCTION
Introducing Spring/Summer 2025, entitled ‘The Show Off’.
Spring/Summer 2025 is an anthem for the bold, the expressive, and the defiantly unique. This season, we follow the journey of our muse, Mira.
A naturally confident woman who always champions self-expression, she is not just a fashion icon but a beacon of fearless authenticity.
Mira's world is one where fashion is a declaration of identity. As the city awakens to the fresh bloom of spring, Mira moves through its streets like a breath of fresh air.
Every corner a runway, every sidewalk a spotlight. Mira is a mural in motion, living boldly in a world that watches in awe. As she sips her morning espresso, the atmosphere around her seems to pause - fellow patrons by her irresistible aura.
Her laughter fills the space, as vibrant and inviting as the season itself.
As the day unfolds, the energy shifts from the buzz of daily life to the allure of after dark. The air is electric with potential, and Mira is at its centre. Her dynamism a magnet for all.
This season is not defined by the garments themselves, but the confidence in which they give the wearer. It’s the rush of stepping out of the shadows and into the sun; the power of presence and the undeniable force of personality amplified by what one chooses to wear.
"The Show Off’ is a celebration of pattern and colour. It's for the Mira’s of the world, who inspire us to live as loudly as our dreams will allow. This season, every woman is invited to step into her own spotlight, to live fearlessly and with intention.
This is SS25 Feminine. Raw. Sophisticated.
Enjoy the season
JANNIE LYMANN Designer/Founder
SPRING / SUMMER 2025 2 –
SPRING / SUMMER 2025 4
SPRING / SUMMER 2025 5 CONTENTS SPRING / SUMMER 2025 INTRODUCTION 2 TABLE OF CONTENTS 5 CAPSULE 1 6 CAPSULE 2 16 DESIGNERS FEELINGS 26 7 DAYS IN 7 WAYS 30 CAPSULE 3 32 STREET LIFE 38 CAPSULE 4 40 COLLECTION OVERVIEW. 52 FOLLOW NÜ ON SOCIAL MEDIA 54 BEHIND THE SCENES 56 NÜ - AROUND THE WORLD 58
CAPSULE 1
NEW SEASON, NEW YOU
A smoky palette of charcoal and lilac hues conjures a soft femininity that defies seasons. From soft crème to iron grey, the monochrome landscape is punctuated by hints of wild orchid, adding a hint of romance to an otherwise utilitarian palette.
SPRING / SUMMER 2025 7 DELIVERY DECEMBER/JANUARY
8
PULLING SHAPES
ELEVATING TAILORED LINES WITH A DECONSTRUCTED TWIST
9
MONOCHROME MYSTIQUE
A
MODERN TAKE ON BLACK FLORAL ELEGANCE
SPRING / SUMMER 2025 12
DYNAMIC EDGE
13
STRIKING THE PERFECT BALANCE BETWEEN POLISHED AND EFFORTLESS
14
15
CAPSULE 2
NEW SEASON, NEW YOU
Be transported to a Mediterranean backdrop, where centuries-old olive trees grow amongst the architectural landscape. Spring yellow, soft olive green and arresting purple bring hints of flora and fauna into an urban palette of crème and black.
17 DELIVERY DECEMBER/JANUARY
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19
SPRING / SUMMER 2025 20
21
URBAN GRACE
STYLE STATEMENTS FIT FOR EVERY SETTING
SPRING / SUMMER 2025 24
SHADES OF GRACE MASTERING MINIMALISM WITH CAREFREE
25
EASE
EXPLORE OUR CURATED EDIT OF SPRING/SUMMER’S MOST COVETABLE PIECES. FROM RELAXED UTILITARIAN SILHOUETTES TO STRIKING METALLICS AND TEXTURED LAYERS, THESE ARE OUR TOP PICKS FOR THE SEASON AHEAD.
26
BE YOUR MODERN FEMME FATALE BY MIXING 7 DRESSES WITH DIFFERENT ACCESSORIES FOR ALL 7 DAYS OF THE WEEK.
SPRING / SUMMER 2025 30
MONDAY
TUESDAY
WEDNESDAY
FRIDAY
SATURDAY
THURSDAY
SUNDAY
SPRING / SUMMER 2025 31
YMKE DRESS - 4 8327-23 YMKE DRESS - 5 8327-25 YMKE DRESS - 6 8327-26 YMKE DRESS - 2 8327-22 YMKE DRESS - 3 8327-24 YMKE DRESS - 7 8327-20 YMKE DRESS - 1 8327-21
CAPSULE 3
NEW SEASON, NEW YOU
Nothing says summer like the peach orange glow of the sunset. Anchored by neutral shades of seasand and crème, this palette hits richer notes with deep berry and black for after dark.
SPRING / SUMMER 2025 33 DELIVERY FEBRUARY/MARCH
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SOFT HUES, BOLD MOVES
37
MAKE YOUR MOVE IN THE NEW POWER DRESSING
CAPSULE 4
NEW SEASON, NEW YOU
Fresh mint meets mud brown in this palette, where contrasting colours set the tone. From the clear blue mint of a poolside retreat to the earthy brown of an off road track, these unexpected combinations make for a fresh take on summer shades.
SPRING / SUMMER 2025 41 DELIVERY FEBRUARY/MARCH
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45
46
47
REBEL ELEGANCE
UNLEASHING THE BOLD SPIRIT OF STREETWEAR
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51
8307-35: YOKO BLAZER 8307-11: YOKO TROUSERS
8339-35: YUKI BLAZER 8321-23: YRJA DRESS 0990-81: YANA BOW
8307-35: YOKO BLAZER
8346-60: YOANA BLOUSE KNIT 8321-23: YRJA DRESS
8336-46: YDA TOP 8351-46: YALDA TOP 8307-10: YOKO TROUSERS
8331-50: YNETTE TEE LACE 8309-23: YANNA DRESS
8321-40: YRJA TOP 8321-10: YRJA TROUSERS 0990-84: YANA NECKLACE THIN
8307-40: YOKO TOP 8309-10: YANNA TROUSERS
8342-60: YUMI BLOUSE KNIT 8321-10: YRJA TROUSERS
8351-23: YALDA DRESS
8307-23: YOKO DRESS 0990-84: YANA NECKLACE THIN
SPRING / SUMMER 2025 52 8304-38: YASMA JACKET 8336-46: YDA TOP 8341-20: YURI SKIRT 8310-23: VARA DRESS 8303-30: YARIN VEST TOP 8303-10: YARIN TROUSERS 8308-46: YRSA TOP 8302-10: YEMINA TROUSERS 0990-82: YANA BAG SMALL 8309-35: YANNA JACKET 8309-10: YANNA TROUSERS 8303-33: YMKA BOLERO 8327-24: YMKA DRESS - 3 8327-21: YMKE DRESS - 1 0990-82: YANA BAG SMALL 8321-35: YRJA SHIRT 0990-85: YANA NECKLACE 8307-10: YOKO TROUSERS 0990-82: YANA BAG SMALL 8304-38: YASMA JACKET 8315-60: YADE BLOUSE 8315-10: YADE TROUSERS 8341-46: YURI TOP 8341-10: YURI TROUSERS 8304-37: YASMA HOODIE 8351-23: YALDA DRESS 8302-42: YEMINA SHIRT S/S 8302-10: YEMINA TROUSERS 0990-80: YANA BOW 8303-35: YARIN BLAZER 0990-85: YANA NECKLACE 8303-10: YARIN TROUSERS 8300-42: YELENA SHIRT S/S 8300-10: YELENA TROUSERS 0990-84: YANA NECKLACE THIN
TOP
8346-60: YOANA BLOUSE KNIT 8351-46: YALDA
8347-10: YONNA TROUSERS
SPRING / SUMMER 2025 53 8305-40: YDUN SHIRT S/S 8324-10: YEN TROUSERS 8332-60: YEO BLOUSE KNIT 8312-10: YUSI TROUSERST 8327-26: YMKE DRESS - 6 8327-22: YMKE DRESS - 2 8306-10: ELINA YOLA TROUSERS 8341-33 : YURI VEST TOP 8339-20: YUKI SKIRT 8331-19: YNETTE LEGGINGS LACE 8337-35: YETTA JACKET 8314-26: YAINA TUNIC 8337-15: YETTA SHORTS 8310-40: YARA SHIRT 8314-10: ELINA YAINA TROUSERS 8322-33: YVE VEST 8322-20: YVE SKIRT 8319-10: YODI TROUSERS 8305-26: YDUN TUNIC 8337-15: YETTA SHORTS 8325-35: YLVA JACKET 8306-23: YOLA DRESS 8334-50: YAFFA BLOUSE S/S KNIT 8324-35: YEN JACKET 8313-10: YUI TROUSERS 8338-40: YULI SHIRT 8326-10: YTTA TROUSERS 8337-33: YETTA VEST 8337-15: YETTA SHORTS 0990-84: YANA NECKLACE THIN 8324-40: YEN TOP 8325-20: YIVA SKIRT 0990-82: YANA BAG SMALL 8322-33: YVE VEST 8311-46: YALIA TOP 8306-10: ELINA YOLA TROUSERS 8313-50: : YUI BLOUSE S/S 8325-35: YLVA JACKETS 8313-10: : YUI TROUSERS 8310-50: YARA TOP S/S 8314-10: ELINA YAINA TROUSERS 8324-23: YEN DRESS 0990-82: YANA BAG SMALL 8327-25: YMKE DRESS - 5 0990-82: YANA BAG SMALL 8305-23: YDUN DRESS 8322-23: YVE DRESS 8306-10: YOLA BLOUSE 8306-10: ELINA YOLA TROUSERS 8326-40: YTTA SHIRT S/S 8326-10: YTTA TROUSERS 8324-35: YEN JACKET 8324-10: YEN TROUSERS
YOLA DRESS
8306-23:
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the Scenes
A DAY ON LOCATION
For the shooting of our SS25 collection, we headed to the streets of Copenhagen. Here in Denmark’s capital, we found the perfect marriage of dramatic, manmade structures and tranquil, sandy beaches made for late summer beach parties. Textural grey stone, repeat architectural motifs and skyline framing buildings serve as the perfect setting for a collection made for the hustle and bustle of urban life.
SPRING / SUMMER 2025 Behind
Behind the Scenes
SPRING / SUMMER 2025
CONTACT AUSTRIA AUSTRALIA BELGIUM CANADA CZECH RUPUBLIC DENMARK FINLAND FRANCE GERMANY GREECE HUNGARY IRELAND ISRAEL NETHERLANDS NORWAY POLAND SPAIN SWEDEN SWITZERLAND USA UNITED KINGDOM NÜ A/S HEADQUARTERS 8960 RANDERS, DENMARK TEL +45 87 12 23 00 OFFICE@NU-DENMARK.COM WWW.NU-DENMARK.COM AROUND THE WORLD 59
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