Media Kit 2015 English

MEDIA KIT

ENGLISH 2015

Clasificados en Espa単ol

/ /nuestragenteclasificados INLAND EMPIRE lOS ANGELES

NUESTRA GENTE MEDIA KIT 2015

WHY ARE HISPANIC CONSUMERS IMPORTANT TO YOUR BUSINESS? • 35 million (78%) of the nation’s Hispanic population speak Spanish at home.1 • Hispanic in the U.S. have a purchasing power of $863 billion.2 • There are 10.4 million Hispanic households in the U.S.3 • The median age of the Hispanic population is 27.7 years of age, compared to 36.8 for the population as a whole.1

Riverside County

San Bernardino County

Los Angeles County

Total Population

2,088,371

2,292,507

10,017,068

Hispanics / Latinos

1,001,145

995,257

4,687,889

Mexicans

848,541

865,117

3,510,677

Puerto Rican

14,179

13,622

44,609

Cuban

6,291

5,825

41,305

Other Hispanics or Latinos

132,134

10,693

1,091,253

Percent of Hispanics or Latinos

50.5%

46.5%

48.2%

Population of 5 years and over

901,476

895,045

Pronto

Spanish speaking homes

642,851

697,486

3,470,946

(5 years and over)

As of 2012 Source: U.S. Census Bureau, 2012 Census.

Percentages are rounded off to nearest 10th

More Factors

READERS PROFILE

Fifty to sixty percent of Hispanics are Spanish-speaking dominant.

Hispanics remained the largest minority group, with 53 million as of July 1,2012.

California had the largest Hispanic population of any states as of July 1, 2011 (14.5 Million) The Hispanic population in 2012 was much younger,with the average age of 37.4 compared with the population as a whole at 42.3 San Bernardino and Riverside County, CA 39.2% increase in Hispanic population from 2000 to 2012 Overall Hispanic population 50.5%

Read

ers by gender

AVERAGE HOUSEHOLD SIZE 4.5

Readers by Gender

MEDIAN AGE 30 YEARS

40% Male

ders by Income R ea

Ag ders by e R ea

60%

Female

50%

$25,000-$40,000

30%

20 - 35

20%

under 20

30%

35 - 50

30%

$25,000 or more

20%

$40,000 or more Sources: University of Georgia, Selig Center

10%

50 or more

1. U.S Census Bureau News, “Facts for Features” , July 15,2009 - 2. “Hispanic Yearbook 2010/2012”(TIYM Piblishing Company), 2010 3. Advertising Age, “Hispanic Fact Pack” July 28,2012 // As of 2010 Source: U.S. Census Bureau, 2012 Census.

NUESTRA GENTE MEDIA KIT 2015

Nuestra Gente means “Our People” and is one of the most recognized and well known Spanish Publication in Riverside County, San Bernardino County and Los Angeles County.

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THE HISPANIC MARKET With over 1,100 listings in our classified section and over 300,000 readers per week, Nuestra Gente is the most cost effective way to advertise your products and/or services in San Bernardino, Riverside and Los Angeles county...

SOME OF OUR CLIENTS ZAMORA SERVICES AGENCIA DE VIAJES

D.A.S.H. Lorenzo M. Vazquez MD

EDUARDO DIAZ Dental Managementt

1996

ANIVER SARIO

BOMB A ATOMDELA ICA

SU ES TATUS LEGAL NO IM PORTA

• Date Established...................................March 13, 1996 • Publication Day.....................................Thursday (Weekly) • Language...............................................Spanish • Circulation ( 7 Zones) .........................Over 90,000 Weekly • Readership.............................................Over 300,000 Weekly • Color........................................................Full Color Available • Distribution............................................FREE (Weekly) • Online Internet Exposure at www.nuestra-gente.com

desde

LÓPEZ

EXPRESS Auto Sales

Aniv

Muroersario del de Ber lin

NUESTRA GENTE MEDIA KIT 2015

91741

4

Azusa 91702

91706

91731

91740

91722

San Dimas 91773

91791

West Covina

91746

91733

91792

Walnut Hacienda La Puente 91745 91789 Heights 91765 Rowland Heights 91748

Diamond Bar

91766

Montclair 91764 Ontario Chino

91710

Chino Hills

92337

91761

91708

91709

92880

91752

Mira Loma

92860

Home Gardens

92879

91754

City Terrace

Boyle Heights 90033

92881

92555

92503

92518

*Los Angeles South

Perris

3

San Jacinto 92583

Homeland 92585

Sun City 90022

Lake Elsinore

90058

Huntington Park North

6

Hemet

92586

92532

92543 92596 92563

92562

Murrieta

92591

Huntington Park South Walnut Park 90255

90003

92544

92595

92530

92590

Florence-Graham Cudahy Bell Gardens90280

Temecula

92592

Southgate 90262

Watts 90222

Lynwood 90221

Willowbrook

9 90248

92582

92567

92570

90063

90023

90001

90061

92551

92571

Vernon *Los Angeles North

Moreno Valley

Monterey Park

East Los Angeles

Bell

92557

92882

8

Maywood

92521

Riverside 92506

Norco

Corona

Grand Terrace

92501

92509

92505

92373

92313

Rubidoux Pedley

92408

92376

Colton Redlands 92354 Loma Linda

92316

2

92346

Rialto

Bloomington

91763

Highland

San Bernardino

92335

Rancho Cucamonga Upland 91730

91711

Pomona

92410

Fontana

91737

La Verne

Baldwin Park Covina 91724 El Monte

South El Monte

92377 92376 92336

1

Glendora

92407 92325 92322 92404 92405

Compton

ZONE 1

ZONE 2

ZONE 3

INLAND EMPIRE

ZONE 6

Chino, Claremont Bloomington, Colton Corona, Home Gardens Hemet, Lake Elsinore Montclair, Ontario, Pomona Highland, Fontana Perris, Moreno Valley Mira Loma, Norco Rancho Cucamonga Redlands, Rialto Murrieta, Temecula Pedley, Riverside Upland San Bernardino San Jacinto Rubidoux

90220

LOS ANGELES ZONE 4

Nuestra Gente is distributed FREE via a contracted racks, street racks and d store racks located at strategic pointss where Latinos shop.

Az Azusa, Baldwin Park Covina, El Monte, C La Puente, S. El Monte West Covina

ZONE 8

E. Los Angeles Huntington Park North Vernon, Bell, Boyle Heights *Los Angeles North City Terrace Maywood Monterey Park

ZONE 9 Southgate Huntington Park South Watts, Lynwood Bell Gardens, Compton Cudahy, Graham Willowbrook Florence *Los Angeles South

Additional Cities: Maywood, Bell, Cudahy, Bell Gardens Zones and distribution subject to change without prior notice. *Parts of Los Angeles (see map above)

NUESTRA GENTE MEDIA KIT 2015

The Best Distribution to Generate Better Results

Nuestra Gente is distributed FREE via contracted racks, street racks and store racks located at strategic points where Latinos shop.

Over *90,000 copies with over 300,000 readers and over 3,200 points of verified weekly distribution.

ENCOURAGE WEEKLY READER LOYALTY Special Occasions:

Nuestra Gente offers their readers and/or customers placement of special occasion greetings/messages absolutely FREE under the classification entitled “Sociales”.

Said greetings/messages are for such occasions as graduations, anniversaries, birthdays, etc.

Contests:

On a regular basis, Nuestra Gente offers and publishes contests to our readers relating to occasions or events that are being celebrated. These contests are for all ages and genders. Some of the most popular contests we run are for Halloween and Christmas. Children are always looking forward to these contests.

Some of the items that the winners are awarded are: T-shirts, soccer balls, basketballs, bicycles, electronic devices, gift certificates, electronics, etc.

Help Wanted:

Whenever requested, Nuestra Gente authorizes currently publishing customers to place FREE classified ads under the “Help Wanted” section for employment purposes. In doing so Nuestra Gente provides a valuable service to our customers and a source of employment opportunities to our readers. (Some restrictions apply, consult with your representative).

Markets, logos and names are Trademark of their respective owners and/or companies. At participant locations only.

NUESTRA GENTE MEDIA KIT 2015

Dimensions 1/16 PAGE VERTICAL 1.8” x 2.25” 1/8 PAGE HORIZONTAL 3.7” x 2.25”

1/2 PAGE HORIZONTAL 7.4” x 4.6”

1/4 PAGE HORIZONTAL 7.4” x 2.25”

1/4 PAGE VERTICAL 3.7” x 4.6”

1/2 PAGE VERTICAL 3.7” x 9.4”

COVER PAGE 5.75” x 7.72”

FULL PAGE 7.4” x 9.4”

BACK C COVER COV 7.53” x 9.63”

DOBLE PAGE 16” x 9.4”

Prices subject to change without prior notice. Price with 26 weeks agreement. ment. als.

Ask your representative for additional zones discount and current specials.

Zones and distribution subject to change without notice.

Digital File Requirements Any Job being subtmitted by the customer must have: • A minimum resolution of 300 dpi.

• A workable format (EPS, PDF, JPG, AI, PSD, CDR, TIFF) • All colors must be assigned a CMYK value.

• The correct publication size (see dimensions above for size specifications) • Platforms: Mac or Pc. • Appropriate spelling in Spanish (ads in English need to be recreated) • Black and White adds must remain 100% black.

• Ads with red color (red, black & white) must keep 100% magenta and 100% yellow.

Nuestra Gente Magazine reserves the right to refuse, alter, edit or omit any advertising submitted for publication. www.Nuestra-Gente.com