MEDIA KIT 2020
/ /nuestragenteclasificados INLAND EMPIRE san gabriel valley
NUESTRA GENTE MEDIA KIT
WHY ARE HISPANIC CONSUMERS IMPORTANT TO YOUR BUSINESS? • 35 million (78%) of the nation’s Hispanic population speak Spanish at home.1 • Hispanic in the U.S. have a purchasing power of $863 billion.2 • There are 10.4 million Hispanic households in the U.S.3 • The median age of the Hispanic population is 27.7 years of age, compared to 36.8 for the population as a whole.1
Riverside County
San Bernardino County
San Gabriel Valley
Total Population
2,088,371
2,292,507
1,433,429
Hispanics / Latinos
1,001,145
995,257
44.70%
Mexicans
848,541
865,117
640,742
Puerto Rican
14,179
13,622
Cuban
6,291
5,825
Other Hispanics or Latinos
132,134
10,693
Percent of Hispanics or Latinos
50.5%
46.5%
Population of 5 years and over
901,476
895,045
Spanish speaking homes
642,851
697,486
(5 years and over)
As of 2012 Source: U.S. Census Bureau, 2012 Census. Percentages are rounded off to nearest 10th
More Factors
READERS PROFILE
Fifty to sixty percent of Hispanics are Spanish-speaking dominant. Hispanics remained the largest minority group, with 53 million as of July 1,2012. California had the largest Hispanic population of any states as of July 1, 2011 (14.5 Million) The Hispanic population in 2012 was much younger,with the average age of 37.4 compared with the population as a whole at 42.3 San Bernardino and Riverside County, CA 39.2% increase in Hispanic population from 2000 to 2012 Overall Hispanic population 50.5%
38.40%
Read
ers by gender
AVERAGE HOUSEHOLD SIZE 4.5
Readers by Gender
MEDIAN AGE 30 YEARS
40% Male
ders by Income R ea
Ag ders by e R ea
60%
Female
50%
$25,000-$40,000
30%
20 - 35
20%
under 20
30%
35 - 50
30%
$25,000 or more
20%
$40,000 or more Sources: University of Georgia, Selig Center
10%
50 or more
1. U.S Census Bureau News, “Facts for Features” , July 15,2009 - 2. “Hispanic Yearbook 2010/2012”(TIYM Piblishing Company), 2010 3. Advertising Age, “Hispanic Fact Pack” July 28,2012 // As of 2010 Source: U.S. Census Bureau, 2012 Census.
NUESTRA GENTE MEDIA KIT
Nuestra Gente means “Our People” and is one of the most recognized and well known Spanish Publication in Riverside County, y, San Bernardino County and San Gabriel Valley. LLINICA LEGAL HISPANA CCLI CLINICA
SUSPENDIDO DEL TRABAJO SIN CAUSA No se deje maltratar o abusar a recuper y Le ayudamos ssus derechos que le paguen por no tr Se lastimó o Man ccuello ayuda médica sin c Le ayudamos en todo problema lega
Bicicleta, Accidente en lugar públic ACCIDENTE En todo caso Criminal,, DUI, Violencia doméstica, Arresto le ayudamos
inmigration hold
1-877-834-2252
and fine. the value of the fraud, whichever is greater, or by both imprisionment subject to up to 5 years in prision or a fine of up to $50,000 or doble o ambas encarcelamiento y multa. Making a false or fraudalent workers compensation claim is a felony o una multa de $50,000.00 ó el doble del fraude, cual sea mayor es una felonia (crimen, delito grave) sujeta a 5 años de prisión Hacer un reclamo falso o fraudulento de compensación al empleador
Anúnciese: (951) 566.9099
www.nuestra-gente.com
With over 1,100 listings in our classified section and over 300,000 readers per week, Nuestra Gente is the most cost effective way to advertise your products and/or services in San Bernardino, Riverside and San Gabriel Valley...
SOME OF OUR CLIENTS
Aesthetics Rejuvenation MedSpa
TIRES & WHEELS
Los Defensores
I-Deal Dental Care
Edición 32
Agosto 7, 2014
1
9397
le ayudamos en todo proceso de inmigración /
THE HISPANIC MARKET
SALINAS
T IMPORTA TUS LEGAL NO
• Date Established...................................March 13, 1996 • Publication Day.....................................Thursday (Weekly) • Language...............................................Spanish • Circulation ( 4 Zones) .........................Over 63,000 Weekly • Readership.............................................Over 300,000 Weekly • Color........................................................Full Color Available • Distribution............................................FREE (Weekly) • Online Internet Exposure at www.nuestra-gente.com
¿DEJO DE TRABAJAR O CERRO SU COMPAÑIA? LLAME HOY PARA VER SI LE PODEMOS AYUDAR DESPIDO INJUSTO
ona 3 Zo Z Zona
NUESTRA GENTE MEDIA KIT
92407 92325 92322 92404 92405
91741
4
Azusa
1
Glendora 91740
92377 Highland 92376 92410 92346 92336 San Bernardino
Fontana
91737
92335 Rialto 92408 Rancho 92376 Baldwin Park San 91711 Bloomington Upland Cucamonga Covina 91731 92316 91730 Dimas Colton Redlands 91724 El Monte 2 91773 91763 91791 Montclair 91764 92354 Loma Linda South El Monte 92337 West Covina Pomona 92373 Ontario 91746 91733 92313 91792 91766 91761 Grand Walnut Chino Rubidoux Hacienda La Puente 92501 91745 91789 91710 Terrace 91752 92509 Heights 91708 91765 92521 Chino Hills Mira Pedley Rowland Heights 91748 Riverside 91709 Loma 92505 92506 Diamond Bar 92860 92880 Home Norco 92879 Gardens 92503 Corona 92881 91706
91702
91722
La Verne
92882
3
www.nuestra-gente.com INLAND EMPIRE INLA
ZONE 1
ZONE 2
ZONE 3
Ch Chino, Claremont Bloomington, Colton Corona, Home Gardens Montclair, Ontario, Pomona Highland, Fontana Montcl Mira Loma, Norco Rancho Cucamonga Ran Redlands, Rialto Pedley, Riverside Upland San Bernardino Rubidoux
SAN GABRIEL VALLEY ZONE 4 Azusa, Baldwin Park Covina, El Monte, La Puente, S. El Monte West Covina
Zones and distribution subject to change without prior notice. *Parts of Los Angeles (see map above)
NUESTRA GENTE MEDIA KIT
The Best Distribution to Generate Better Results R
Nuestra t Gente G t is distributed FREE via contracted racks, street racks and store racks located at strategic points where Latinos shop.
Over *63,000 copies with over 300,000 readers and over 3,200 points of verified weekly distribution.
ENCOURAGE WEEKLY READER LOYALTY Special Occasions:
Nuestra Gente offers their readers and/or customers placement of special occasion greetings/messages absolutely FREE under the classification entitled “Sociales”. Said greetings/messages are for such occasions as graduations, anniversaries, birthdays, etc.
Contests:
On a regular basis, Nuestra Gente offers and publishes contests to our readers relating to occasions or events that are being celebrated. These contests are for all ages and genders. Some of the most popular contests we run are for Halloween and Christmas. Children are always looking forward to these contests. Some of the items that the winners are awarded are: T-shirts, soccer balls, basketballs, bicycles, electronic devices, gift certificates, electronics, etc.
Help Wanted:
Whenever requested, Nuestra Gente authorizes currently publishing customers to place FREE classified ads under the “Help Wanted” section for employment purposes. In doing so Nuestra Gente provides a valuable service to our customers and a source of employment opportunities to our readers. (Some restrictions apply, consult with your representative).
Markets, logos and names are Trademark of their respective owners and/or companies. At participant locations only.
NUESTRA GENTE MEDIA KIT
Dimensions 1/16 PAGE VERTICAL 1.8” x 2.25” 1/8 PAGE HORIZONTAL 3.7” x 2.25”
1/2 PAGE HORIZONTAL 7.4” x 4.6”
1/4 PAGE HORIZONTAL 7.4” x 2.25”
1/4 PAGE VERTICAL 3.7” x 4.6”
1/2 PAGE VERTICAL 3.7” x 9.4”
COVER PAGE 5.75” x 7.72”
FULL PAGE 7.4” x 9.4”
BACK C COVER COV 7.53” x 9.63” BACK COVER
DOBLE PAGE 16” x 9.4”
Prices subject to change without prior notice. Price with 26 weeks agreement. ment. Ask your representative for additional zones discount and current specials. als. Zones and distribution subject to change without notice.
Digital File Requirements Any Job being subtmitted by the customer must have: • A minimum resolution of 300 dpi. • A workable format (EPS, PDF, JPG, AI, PSD, CDR, TIFF) • All colors must be assigned a CMYK value. • The correct publication size (see dimensions above for size specifications) • Platforms: Mac or Pc. • Appropriate spelling in Spanish (ads in English need to be recreated) • Black and White adds must remain 100% black. • Ads with red color (red, black & white) must keep 100% magenta and 100% yellow. Nuestra Gente Magazine reserves the right to refuse, alter, edit or omit any advertising submitted for publication. www.Nuestra-Gente.com