Christopher Ro
marketing | design | planning
christopher.ro@gmail.com
christopher.ro@gmail.com
Jen Hotel Development Seoul, Korea
2016
Project Type RFP Bid Description Gansam was an invited RFP bidder for a business hotel brand by the Shangri-La Hotel Group. Required Submission Material: company qualifications, concept design and fee proposal Role / Tasks Marketing / Planning • Main editor for the company introduction & qualifications booklet • content composition • team organization strategy • image selection • layout
Christopher Ro
Gansam was an invited RFP bidder for a business hotel chain by the Shangri-La Hotel Group. Required Submission Material: Company Qualifications, Concept Design and Fee Proposal
Christopher Ro christopher.ro@gmail.com
Christopher Ro christopher.ro@gmail.com
christopher.ro@gmail.com
LG Arts Center
2016
Seoul, Korea
Project Type Contracted Architectural Service Description Gansam is the local architect for the relocation and design of the new LG Arts Center in Seoul. The design architect is Tadao Ando & Associates. Prior to commencement of design, the client assigned Gansam the task to issue an RFP for the selection of a theater consultant. Role / Tasks
Christopher Ro
Project Management/ Marketing • RFP co-writer & editor Project coordination: • Coordination during theater consultant selection process and schematic design phase • Verbal and written communication with the theater consultants • Composition of documentation and presentation materials for monthly workshops
The following work sample shows selected pages of a RFP which was issued to ten industry-leading theater consultants. Two pages of the issued RFP is displayed on one page to show a condensed overview of the task.
Christopher Ro christopher.ro@gmail.com
Christopher Ro christopher.ro@gmail.com
Christopher Ro christopher.ro@gmail.com
christopher.ro@gmail.com
Global Marketing Proposal 2015 Seoul, Korea
Project Type Internal marketing proposal Description A proposal to senior executives at Gansam to introduce and illustrate the potential effectiveness of mass marketing and utilization of social media in an effort to expand the company’s global brand value. Role / Tasks
Christopher Ro
• Researched standards and current trends of online marketing in the AEC industry • Presented the proposal with an animated presentation to effectively articulate the ideas.
The following work sample are selected screenshots of an animated Power Point presentation. As the content of the presentation was expressed verbally, written explanation accompanies the screenshots.
Suwon I-Park Museum of Art – Suwon, Korea
christopher.ro@gmail.com
Although the practice is standard for most US and European architecture practices, none of the large firms in Korea have a dedicated online / social media team. The purpose of this presentation was to illustrate the necessity of marketing through social media and online publications for the growth of brand value and success of a design practice in today’s competitive market.
Christopher Ro
The Korean Baseball Organization star-turned-LA Dodgers pitcher Hyun-jin Ryu made a bold move to perform on a bigger stage. He was not actively scouted by the Dodgers, but initiated the move with his own determination. The effort to aim higher than his KBO peers is the competitive drive our company should strive for.
With the proper placement within online media, Gansam (a top-5 firm in Korea) has the capability to perform on a bigger and brighter stage, similar to Ryu. With efforts in recent years to expand globally, this would help provide a platform to present the company’s work as a proper global firm.
christopher.ro@gmail.com Christopher Ro
The list to the right shows the 2014 annual BD100 ranking of the world’s largest architecture firms. My research indicates that 71% of these firms utilize and regularly-update one of the following social media platforms: facebook, twitter, or linkedin.
With the list rearranged to show the top 40 revenue earners from the BD100 list, the firms that do not utilize at least one social media platform happen to be based in East Asia, with the exception of GMP in Germany. This illustrates the idea that marketing teams in East Asia are more traditional and less in-tune with the current global marketing standard. Language barriers are likely a contributing factor as well.
christopher.ro@gmail.com
This simple graphic illustrates how Gansam’s lack of an online presence is due to the limited roads that lead to the lone resource of Gansam content; the homepage. The homepage is accessed either by a google search or by typing in the URL. Both methods require the user to already be familiar with the company. An obvious method to gain more exposure online is to create more “roads” that lead to Gansam-related web content. These new paths should facilitate stumbling-upon Gansam-related content when browsing related content by users unfamiliar with the company. The proposal to build new paths to Gansam content online starts with the submission of project summaries to various design websites, such as archrecord, archdaily, and dezeen, who all have an established base of followers and subscribers, as illustrated in Figure F. Upon each upload, the existing base of followers/subscribers will see Gansam’s work. Links in the articles will allow those interested for more info to explore the homepage. Roads to the homepage will increase exponentially.
Christopher Ro
Social media can be utilized not only to provide followers with updates and news about the company, but increase traffic to the articles when links to these design publications are posted. The result is an interconnected web of traffic amongst multiple sources. The framework allows more visibility for the company on a global scale. Increased web exposure will improve the global brand image and increase the likelihood of creating new work opportunities. Despite being an industry-standard practice in most parts of the world, its absence in the Asian architecture market is one that holds back the potential success of many firms in Asia.
christopher.ro@gmail.com
Astana Finance Complex 2015 Astana, Kazakhstan
Project Type Contracted Design Service Description Gansam completed the SD and DD phases of design of a financial complex located along Astana’s prominent Millennium Axis. The development is a world-class facility and hub for global financial corporations with Central Asia operations in Kazakhstan. Role / Tasks Design tasks: • Site analysis & concept development • floor Plans (SD-DD) • façade design (DD) • CG management with rendering studio
Christopher Ro
Project coordination tasks: • Designated as primary contact for verbal/written communication with the client & local Kazakhstan architect from concept design through DD.
christopher.ro@gmail.com Summary of Program
Christopher Ro
Parking
Building A Building B+C
Building A
8,900㎡ 15,500㎡
Building B
Working Spaces General Rooms
22,300㎡
Office
6,500㎡
Retail
Conference Hall
1,700㎡
Common Area
Common Area
8,600㎡
MEP
Restaurant & Canteen
1,800㎡ 3,200㎡
MEP
Building C
16,000㎡ 2,400㎡ 5,500㎡ 3,100㎡
Office Retail Common Area MEP
Total
14,800㎡ 3,000㎡ 5,600㎡ 500㎡
Building A
53,600㎡
Saleable area 32,900㎡ Common area 8,600㎡ Parking area 8,900㎡ MEP 3,200㎡
Building B+C
66,400㎡
Saleable area 36,200㎡ Common area 11,100㎡ Parking area 15,500㎡ MEP 3,600㎡
christopher.ro@gmail.com
B.I. City Master Plan
2014
Astana, Kazakhstan
Project Type Design Competition Description Gansam was one of five participants in the design competition of a 127 hectare master plan intended to serve all the basic functions of a work/live community. The site is at the furthest west end of Astana’s Millennium Axis and is anchored by Foster & Partners’ Khan Shatyr Entertainment Center. Role / Tasks
Christopher Ro
Design tasks: • zoning and master planning • schematic design and 3d mass modeling of the cultural block (Sports Park and Arts Center) • analytical diagrams for design booklet • CG management with rendering studio Project coordination tasks: • correspondence with clientside competition coordinator
christopher.ro@gmail.com Christopher Ro
The public zone is anchored by a school, sports park and arts center, elements that help create a vibrate community that promotes an active and healthy lifestyle. The centrally-located block is at the intersection of the residential, commercial, and office zones of the masterplan and serves at the gathering area for public events and leisure activity (i.e. exhibitions, concerts, sporting events, lectures, leisurely sports activity and formal training, and sporting events).cc
Christopher Ro
christopher.ro@gmail.com
christopher.ro@gmail.com
Puerto Princesa International Airport
2013
Puerto Princesa, Palawan Province, Philippines
Project Type Design Competition Description In a “turn-key” format, Gansam submitted a design and financial proposal for the construction of a new airport on the provincial island of Palawan, Philippines. Unfortunately, the project was postponed with no further notice due to the damage from Typhoon Yolanda. Role / Tasks Design tasks: • Design and sketch modeling of the Air Traffic Control tower • analytical diagrams for design booklet • Korean to English translation of the design booklet
Christopher Ro
Scope of Building Work: • • • • • •
New Passenger Terminal New Cargo Terminal New Air Traffic Controller Tower New Administration and Operations Building New Rescue & Fire-fighting Facility New Maintenance Building and Power House
christopher.ro@gmail.com
Passenger Terminal
Christopher Ro
Terminal Zoning
Circulation of Passengers & Airport Employees
christopher.ro@gmail.com
Air Traffic Control Tower
Gross Area: Visual Control Room Area Building Height: Number of Stories:
601.71m2 (118.01% over min.) 46.53m2 (32.94% over min.) 33.75 (40.6% over min.) 8
Building Section
Christopher Ro
Visibility Range Calculation
Blind Spot Calculation
christopher.ro@gmail.com
Centralized 2011 Administration Building Hue, Vietnam
Project Type Design Competition Description Worked on a team of four to submit a design proposal for an administrative complex that accommodates the Hue City government offices in An Van Duong New Urban Area, a new development 3km from the center of Hue City. Role / Tasks
Christopher Ro
Design tasks: • concept development • architectural drawings • massing and 3d modeling • landscape design • panel layout for the 4’ x 6’ presentation board
Christopher Ro christopher.ro@gmail.com