Wine 2.0 The Social Production Revolution
www.crushpadwine.com
Crushpad Background • Founded in 2004 • Pioneered high-end, small lot custom wine model • 5000+ customers in 35 states, 6 countries • 150 commercial wine brands launched • Operates crushnet.com
Democratizing The Wine Industry
Wine Industry Today Industrial economy model
• Limitations to consumer – No experiences, customization or community – Prices doubled by inefficient channel – Direct to consumer shipping: no material impact
Wine 2.0 • • • • • • •
Consumer-centric Experiential Transparent Educational Affordable Viral Scalable
Crushpad Ecosystem CRUSHNET
Marketing and Sales
Requirements and Capital Web 2.0
CRUSHPAD COMMERCE
CRUSHPAD
Long Tail Economics
Mass Customization Unique Wines
The Future • Online channel for boutique wines • Opens experience model to everyone • Built on five key principles – – – – –
Story Experience Value Scarcity Trust
• First viable online DTC model? • Preview release in Q409
Wine 2.0 The Social Production Revolution
www.crushpadwine.com