The Culture of Beauty and Hair Salon in Savannah
Methods of Contextual Research
Dear Reader, Our project was research about beauty and hair salon in savannah. We started from analysed the secondary research, observation, cultural probe and interview people to find deep insight of beauty and hair salon. From our insight that we explored from customer and expert, we turn it to an idea to solve the problems
The Culture of Beauty and Hair Salon in Savannah A contextual research project Conducted by : He Ren Zihui Zhang Xundi li Xuan Lou Numploy Yanasiddhi
CONTENT
Stage 1
P6
We Plan Our Research
Stage 2
P12
We Look at All Changes
Stage 3
P22
We Learn By Obersevation
Stage 4
P38
We Learn From People
Stage 5
P44 We Capture
Stage 6
P52
We Turn learning to New Design
STAGE 1
WE
PLAN
OUR RESEARCH
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We use a model of design innovation process as a tools for our research
A Model of Design Innovation Process
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We observe and learn from real-world situations. After that, we try to explore and understand the real world by reframing to problems in the new way of design thinking. With this framework, there is seven modes of activity for design innovation which including sense intent, Know people, Frame Insights, Explore Concept and Frame Solution.
Vijay Kumar,101 Design Methods A Structure Approach for Driving Innovation in Your Organisation
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Mindsets of Human-Centered design : IDEO
Emphathy
Human centered design is premised on empathy. All we have to do is EMPHATHIZE and understand them
Learn from Failure Failure is the power tool for learning. We learn from the failure and problems
Creative Confidence
Creative confidence is the important belief for realize your ideas.
Be optimistic Always be optimistic, then you will keep forward.
lterate, lterate,lterate
We design for people, so we repeat every process again and again.
Forget everything that you know about beauty and be open minded to learn the new things from new culture
STAGE 2
WE LOOK at all changes
that happening about beauty on current situation
BEAUTY Category BEAUTY Category
On the early process, we called ‘Secondary research’ to look at all of the trend and consider all of the change around us in many aspect including business, technology, society and culture.
BUZZ REPORT
Collecting and sharing information about the latest “buzz” from a wide array of sources.
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E INK TATTOO Use technology as a tool for creating your own beauty. Imagine having a tattoo in your body that you can control from your own smartphone. Change up your tattoo art, show important messages, or just erase your tattoo altogether for that important job interview.
ADVERTISING
A Bluetooth-connected, kinetic-battery-charged display that lives in your body. It control from your own smartphone. You can change your tattoo art, show important messages, or just erase your tattoo by using electronic ink.own smartphone. Change up your tattoo art, show important messages, or just erase your tattoo together for that important job interview.
96% of women said they wouldn’t use the word “beautiful” to describe themselves. "Feeling beautiful is one of those choices that women should feel empowered to make for themselves, every day." Only 4% of women around the world consider themselves beautiful. 72% of girls feel tremendous pressure to be beautiful. 80% of women agree that every woman has something about her that is beautiful but do not see their own beauty. More than half (54%) of women globally agree that when it comes to how they look, they are their own worst beauty critic.
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INNOVATION SOURCEBOOK
Find inspiration from studying innovation offering, companies and people.
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OFFERING ACTIVITY CULTURE MAP
Find inspiration from studying innovation offering, companies and people.
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STAGE 3
WE
LEARN BY OBSERVATION
WE OBSERVE BY LOCATION
Beauty Cosmetic store
we went to the one of the cosmetics shops. We found that there are many free make up sample on the table that allows customers to try out. Customers always are interested in trying out those products even if they don’t buy it. Also, we found that some of the customers spent long time on choosing products. They tried sample products, they compared products and cannot make a decision quickly. However, some of the customers made decision very quickly. Also there are some customers who accompany with their friends with no shopping plan but buy something eventually. They usually walk around the shop just to see those products when their friends selectthe products. Then they just find something they want to buy it. the products. Then they just find something they want to buy it.
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Beauty The Barber shop
We also went to the Barber shop. We found that no white people went into the shop. And the interesting thing was that the hairdresser didn’t move during the whole process. sometimes, they would turn customer’s chairs and let them sit back of the mirror. But what happen if the customers cannot see their hair in the mirror, what is their feeling? During the whole process, the hairdressers would talk with their customers.
The interest thing we found is that the hairdresser will turn customer’s chair in order to cut their hair more convenient. Sometimes customers have to look at other customers for a while, not the mirror.
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Spa and Massage
And then we went to the massage shop. In order to get more information and deeply observation, our group decided to let two of our team members to experience massage in the shop. During the whole process, they lay down on the bed, listen soft music. We found that the masseur put a thin face tissue between pillow and face in order to keep clean. But according to out team member, it is not comfortable, also they had sleep tattoo on their face.
We found that: Customer : Black people prefer hot stone massage. Minor customers are 30-50 ages and a few SCAD students and few kids. Service : Provide different kinds of massages. Every person will cover a thin tissue on their face when they lay down on the bed. ( head down).
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Beauty Hair salon
We went to another hair salon which is located in downtown. When we went to the shop, we felt comfortable and relax, it also provides free beverage for customers. There are only two hairdressers in the shop. So we observed one of the hairdressers and het customer. During the whole process, we found that before cutting the customer’s hair and blow dry the customer’s hair. The hairdresser would put the hair protect lotion on customer’s hair. The hairdressers have conversation with customers during the whole process. After she finished, she recommended some products for her customer and tell her customer how to protect her hair.
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We observe the beauty services arond Savannah
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After our walking around observation, We make a visual map of these place to record and find opputunity. We found that the most big amount of beauty service is hair salon. In downtown, Beauty services converge in Broughton St such as skin care, spa, exercise, and tattoo. From Forsyth Park to Victory Dr. on Bull street a lot of Barber shops & Hair salon.Some barber shops for African-American located near car wash, and the building is painted by vivid color and pattern.
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Culture Probe Cultural probes were designed to provoke the inspirational data and understand the local cultures. We designed our cultural probe to explore many different aspects of people's attitude toward about beauty.
Culture Beauty probe 1
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Question: Which body parts do you want to enhance?
Because our topic is about beauty, and the first imagine hits our mind is the human body. So we want to know which part of body is the most attractive for most people. Then we could find the most popular topic to expand our insights. Meanwhile, it is a good chance to find some interesting difference between men and women.
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Culture probe 2 Question:
What kinds of beauty services do you want to spend on?
After knowing which body part people want to enhance, we want to know what kinds of beauty services they really spend money on. We might find the most popular beauty services, and find the needs of different gender. We also create fake check to let them pretend to spend money. We can know how much money people would lspend on each beauty services. From these fake check, we can get more data point.
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We want to know favorite beauty services
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Culture probe 3 Question: What is the most memorable experience about your hair?
At home: People feel impressed about they don't cut themselves, and they feel cutting hair by themselves is quite good experience. At hair salon: Some poor people need donation for their hair cutting. The conversation makes people feel relax and happy during haircut.
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Beauty TOP 5 of most popular body enhancement.
The most popular part that female want to enhance is waist but not chest. Men care more about their hair. Obviously, woman care more about their apperence. Women want to be silm while men want to have a stronger ABS.
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TOP 5 of most popular beauty services
Women prefer to spending money on skin care service. Men love working out and consider a strong body as a kind of beauty. The most popular service is gym; a healthy body is more important than appearance. There are only 2.86% of people to take a plastic surgery.
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STAGE 4
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LEARN FROM PEOPLE
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INTERVIEW
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Customers
Interview Questions
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Can you introduce yourself? What your name? What is your age? Where are you from? How long you stay in Savannah? How frequently do you go to hair salon in here? Or you cut hair by yourself? Why? You prefer to cut hair by yourself? What makes you choose a specific Salon or cut hair by yourself? How did you find your current hair salon? If you go to a salon, what do you have done? How much money that you normally spend in hair salon? And how satisfied you are? Do you think you get value for money? Do you want to cut your hair by yourself if it is possible? Do you like to go to hair salon alone or with friends? What time do you prefer to go to hair salon? Or when do you normally go to hair salon? What you want to do during the hair cutting? (watch TV? Play Game? Use cellphone? Talking? What makes you feel uncomfortable during hair cutting? Do you feel confident after hair cutting? What you might do after hair cut? What is the most interesting experience or memorable experience in hair salon? Do you think that your hair style right now reflect your character and your personality? Do you have any suggestion about service in hair salon ex. take selfie during hair cutting? Do you want to bring your pet to hair salon?
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INTERVIEW
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Hairdressers/Hair Salon Owners Interview Questions
• • • • • • • • • • • • • • • • • • •
Can you introduce yourself? What’s your name? What is your career or Job position? Where are you come from? How long that this hair salon opened? What is your passion or inspiration about opening hair salon? / Why you decided to open the Hair Salon in Savannah? What make your hair salon different than other hair salon? What is the busiest time in your hair salon? What kind of consumer’s nationality frequently go to your hair salon? How would you handle it if a client is dissatisfied with your work? What topic or conversation that you always talk with your consumers? What kind of hair style is most popular? For western / Asian / American-African How to attract customers? ----Environment----Quality of hair cutting----Service----others Have you met some strange requirements? Or strange people? Do you provide some service for the waiting people? What do feel or think when you do the hair cut? What do you think is the most important part of a hairdresser’s work? Why? Which skill have made you successful in your present position in a hairdresser? What is the best experience it can be best experience or bad experience in your career?
STAGE 5 STAGE 5
WE
CAPTURE
FROM WHAT WE'VE LEARNT
YELLOW LABEL We first write down all the information from the secondary research, observation, culture probe and intervies.
BLUE LABEL
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The next level of label. Find out the information which has relationship with each other, and thensummarize those information. The labels are written in the first person.
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Beauty PINK LABEL The next level of label. Find out the related information from blue label, and then summarize those information. The labels are written in the first person.
Beauty GREEN LABEL The highest level of a affinity label. Find out the related information from pink label, and then summarize those information. The labels are written in the first person but may be more general in nature.
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STAGE 6
WE
TURN LEARNING TO CREATE NEW DESIGN
INSIGHT ONE
We feel bored when we have to wait for hairdresser.
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How might we create fun activities for customers?
How might we capture the beautiful moment and make it last forever?
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WE FEEL BORED IF WE DO NOTHING
Magic Mirror We found that when some customers went to the hair salon, they have to wait other people for a long time to get hair cut through our observations and interviews. Most of the time, they just seat there, read magazine, play cell phone or just talk to there friends. So our team designed a mirror called magic mirror, which provides a new entertainment option for the customers. Just want to make customer happy. kill times.
Try different hair styles or Change their body shapes. This mirror is actually a flat, touchable screen. There are two functions in this mirror. Customers can try different hair styles or change their body shapes. According to the observationand interviews, we found that during the hair cut, or after
hair cutting, some customers take selfies. They want to take a picture to compare their hair style before hair cutting and after hair cutting and show their pictures to their friends and families and get commons and some of them even put their picture on the Facebook.
Therefore, we designed a selfie mirror. There is a small camera inside the mirror, and customers can use a small remote control to take a selfie whenever they want. After taking a selfie, customers can choose to either print photo at the hair salon or letting the hairdresser send the digital photo to their phone.
Transform
Change Hair Style
Transform into some different shapes randomly
Choose your hair style
Camera inside the mirror
SELFIE Graphic design
Customers can take selfie during the hair cut.
REMORE CONTROL Graphic design
There is a small camera inside the mirror, and customers can use a small remore control to take a selfie whenever they want.
PHOTO TO DEVICE Graphic design
Remote control Blue tooth
After taking a selfie, customers can choose to either print photo at the hair salon or letting the hairdresser send the digital photo to their phone.
INSIGHT TWO THREE FOUR
We feel terrible when hairdresser "dobble booking". We found that style and nationality lead people to choose different hair salons. We found that conversation and hairdresser personality are extra important.
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How might we find the new way, new service for booking and cutting hair? How might we provide specific service and hairdresser to the variety of people?
How might we capture the beautiful moment and make it last forever?
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HARBER APP According to our research, we find that people have booking problem about cutting hair. It’s also difficult to find suitable hairdresser for international people. There is also a opportunity to provide better method to make the conversation of hairdressers and customs easier.
It’s the combination of Hair and barber. So we desIgn a new app called ‘Harber’. It’s the combination of hair and barber. We use two words to create a new word. It’s also means that our app is concentrate on the better choices of hairdressers, because hairdresser is a very important part to have a good haircut.
We find that some people would like to go to hair salon to cut their hair. There are also some people like stay at home to cut hair continent and cheap. From our app, people can both make an appointment at home or at hair salon. They can just type the location,
what time they want, and the range of the price they can accept. Our app will show people all of the available hairdressers. People can also see the detail of each hairdresser, such as their introduction, their pictures and works, and reviews from other people. It’s helpful to choose the hairdresser who fit your style, and reduce the risk to have a bad haircut.
TOOL BAG Based on the APP, and combine the insight that some people want to cut hair at home. It’s more convenient and save time.
A hair cutting tool bag for hairdresser.
Therefore, we designed a hair cutting tool bag for hairdresser who apply to become a hairdresser. We separate the inside structure of the bag for putting different tools. As you can see from this picture, there is a clapboard separate the bag, and there is a hole on
the clapboard for hairdryer. We also provide recycling bottle for hairdresser to put every lotion in the bottle, such as hair protect oil or water. The bag is water-proof, portable and easy to clean. On the bottom of the bag, there also
has a function for hairdresser to put something. And we also provide different colors and different size for different hairdressers.
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The bag is water-proof, portable and easy to clean.
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The recycling bottle for hairdresser can put every lotion in the bottle, such as hair protect oil or water.
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INSIGHT FIVE
We feel uncomfortable when we cut hair at home
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How might we cut hair at home with comfortable feeling and great experience?
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Enjoy the Fabulous Hair Wash Experience Just Like in Hair Salon!
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WE DON'T WANT WASH HAIR LIKE THIS
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Inflatable Basin Lots of people choose to cut hair at home because of convenience. If you don't want to take a shower or cannot take a shower. Sometimes washing your hair at home is a big problem.
Patients need washing hair without shower Some patients had surgery before,they cannot shower because shower might lead to wound Infection. so they have to wash their hair like this way. If you have billion dollars in your pocket, you can buy a 6000 dollars hair wash chair and hire a private
barber to make yourself like a king. There is another way out, just spent 100 dollars to buy our new product which is an inflatable basin for hair wash at home. If you are barber, you can take it to anywhere to wash your hair for your customers. It is super easy to find a air pump
even use your mouth to inflate and provides fantastic experience to your customers. After use it, you can release the air by pull the plug. The basin is easy to clean, which means you can drop it to wash machine and storage at your bag.If you are customers, it also worth to have a basin at home due to it more comfortable washing experience, less money costs and only need a little bit storage area.clean.
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Take it to ANYWHERE for your CUSTOMERS
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Lie head at EDGE of bed or sofa
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INSIGHT SIX
Beauty comes from insight
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How might we help other people become real beautiful?
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Donation Box The last insight is beauty comes from inside. So how might we help others become beautiful.
Homeless people need help in haircut service.
So how might we help others become beautiful. And from our cultural probe, homeless people can not arrord to the expense on hair or beauty service. They are poor but that doesn't mean they are not beautiful. So we started from the normal way the donation.
I believe that everyone here donated money before. We are warmhearted, we do want to help them. While each time when we donate money to them, it is just an act of putting money into a box or giving money to someone, there is no interaction between us and
people who need help. We have no idea what they got from our donations. We want to change this kind of situation. And we were inspired by the game Jenga. We know that if you grab the last piece which leads it fall down, that means you lose the game. Also we were inspired by on armed bandit, it is a game that totally depends on your fortune. So how could we combine these two ideas with the donation.
Beauty Here is our donation box. Every time when a customer finished hair cutting, it invites them to donate money for homeless people. And when someone putting money into this box, the mechine inside will count the total amount of money in the box. But it does not show
to others. And when someone put some money into the box and it right reached the exact amount of money like 100 dollars, congratulations you win the prize of discount on your device. meanwhile, this salon will use these money to provide the discount and free haircut
for homeless people. It is a kind of emotional interaction between a service and customers. Just like beauty comes from inside. It comes from our heart, also comes from this lovely box.
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Beauty comes from inside, and also from this lovely box.
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FINAL
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DO OUR PRESENTATION AT HOTHEADZ SALON
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Cultural Probes, Interactions, Gaver B. Dunne T and Pacenti E. Ethnography research in field of design, Christina Wasson Ethnography in the field of design Wasson, Christina Human Organization; Winter 2000; 59, 4; ProQuest pg. 377 LeCompte, M. D., & Schensul, J. J. (1999). Designing & conducting ethnographic research. Wal nut Creek, Calif: AltaMira Press. The Field Guide to Human-Centered Design By IDEO.org 1st Edition Š 2015 ISBN: 978-09914063-1-9 Vijay Kumar,101 Design Methods A Structure Approach for Driving Innovation in Your Organisation Learning from the Field, A Guide from Experience, William Foote Whyte, Kathleen K. Whyte
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A contextual research project Conducted by : He Ren Zihui Zhang Xundi li Xuan Lou Numploy Yanasiddhi
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