reinventing urban industry Pratt Institute 2016
the client:
reinventing urban industry Pratt Institute 2016
affirm
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Pratt Institute 2016
accentuate
accelerate
reinventing urban industry
study area
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Pratt Institute 2016
NYC
reinventing urban industry
how will NYC’s goods be stored and distributed? retaining essential services: wholesale trade
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Pratt Institute 2016
reinventing urban industry
who will manage and transport NYC’s waste? retaining essential services: waste management and remediation
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Pratt Institute 2016
reinventing urban industry
how will NYC’s buildings be constructed and repaired? retaining essential services: construction
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Pratt Institute 2016
reinventing urban industry
new york city’s essential services
waste management and remediation
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wholesale trade Pratt Institute 2016
construction
reinventing urban industry
map of bridge and tunnels
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reinventing urban industry
a diversified economy ensures stability
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reinventing urban industry
a diversified economy ensures stability Manufacturing Jobs in NYC, 2014 n= 64,653
Food: 16, 374 Chemical: 2,859 Apparel: 15,665
Fabricated Metal: 6,335 11 Pratt Institute 2016
reinventing urban industry
industrial land uses are shrinking table
12,500 acres citywide 15% rezoned and converted
between 2000 and 2007
2000 12 Pratt Institute 2016
reinventing urban industry
no competition: “highest and best� use Average asking rents for real estate in Brooklyn, New York (per sqft)
>$55 $40
$15 2015
Residential 13 Pratt Institute 2016
2015
2015
Commercial
Industrial reinventing urban industry
no competition: “highest and best� use Average asking rents for real estate in Brooklyn, New York (per sqft)
1960s
Residential 14 Pratt Institute 2016
1960s
1960s
Commercial
Industrial reinventing urban industry
affirm
accentuate
accelerate
Create new regulatory tools to protect and enhance industrial land uses in NYC
Design to increase the visibility of industry in the N. Brooklyn IBZ and to meet the unique needs of industrial businesses
Increase the efficiency and sustainability of the IBZ’s business operations to promote job and economic growth
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reinventing urban industry
affirm industrial land uses
affirm industrial land uses 1. codify IBZ 2. reform BSA permitting process 3. reform pre-ULURP permitting process for IBZ land 4. strengthen enforcement 5. mandatory inclusionary industrial areas
study area
New
tow n
Cre
ek
11,709 jobs Newtown Creek 18 Pratt Institute 2016
reinventing urban industry
the real estate market has pushed out industrial uses commercial hotel
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mixed use residential
reinventing urban industry
as our economy has shifted over the last five decades, the market has pushed out industrial uses
pie chart
pie chart
2000 20 Pratt Institute 2016
2015 reinventing urban industry
Vacancy Rates as low as 3.2% in N. Brooklyn IBZ
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reinventing urban industry
1. codify the IBZ Eliminate speculative pricing and “mothballing” of land
Janet Kurnatowski Gallery on 205 Norman Ave
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The Paper Box on 17 Meadow St
The Box House Hotel on 77 Box St
Krav Maga Academy Workshop
1. codify the IBZ Eliminate speculative pricing and “mothballing” of land
Janet Kurnatowski Gallery on 205 Norman Ave
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The Paper Box on 17 Meadow St
The Box House Hotel on 77 Box St
Krav Maga Academy Workshop
2. reform BSA permitting processes Eliminate speculative pricing and “mothballing” of land
Add strict criteria to permitting for variances within IBZ
• Show “good faith effort” to use the site for industrial use • Stricter definitions of what a “good faith effort” entails
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252 Norman Ave: variance permitted Use Group 2 residential use on the top three floors of a 4-story manufacturing building reinventing urban industry: affirm accentuate accelerate
3. reform pre- ULURP permitting processes for IBZ land Increase oversight over the City’s permitting process for IBZ land
The Henry Norman Hotel at 251 North Henry Street
Stricter criteria defined by IBZ administrators could include: • No net loss of manufacturing • Nuisance
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reinventing urban industry: affirm accentuate accelerate
4. strengthen enforcement Reduce illegal conversions of industrial land
IBZ satellite desks
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Increase violation fines
Biannual reports
reinventing urban industry: affirm accentuate accelerate
5. mandatory inclusionary industrial areas
On Site 1
Off Site
EDC Fund
manufacturing + residential
Create affordable space for new and growing manufacturers
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2
residential
3
residential
manufacturing
reinventing urban industry: affirm accentuate accelerate
accentuate industrial urban design
accentuate industrial urban design 1. visually sharpen the IBZ edge 2. use urban design to create industrial branding 3. redesign public space for industrial use and industrial workers 4. install stormwater management and remediation infrastructure
rethink urban design for industrial business zones
residential neighborhood in Brooklyn, NY 30 Pratt Institute 2016
industrial neighborhood in Brooklyn,NY
reinventing urban industry: affirm accentuate accelerate
stormwater problems harm business and the environment
CSOs
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NYC DEP Bioswales
reinventing urban industry: affirm accentuate accelerate
these streets are made for truckin’
chaotic Beadle Street in Brooklyn, NY 32 Pratt Institute 2016
reinventing urban industry: affirm accentuate accelerate
industrial chic is the new tree-lined street
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reinventing urban industry: affirm accentuate accelerate
industrial chic is the new tree-lined street
“Williamsburg 20 or 30 years ago”
“... street art, warehouse parties + kale pizza”
“creative types migrating to inexpensive ground” “A grittier Chelsea Market for the Bushwick set.”
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reinventing urban industry: affirm accentuate accelerate
1. visually sharpen the IBZ edge Increase local awareness of active industrial uses and job opportunities
Install large-scale visual art to announce the transition to the N. Brooklyn IBZ in areas most vulnerable to conversion
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reinventing urban industry: affirm accentuate accelerate
2. urban design for industrial branding Increase local awareness of active industrial uses and job opportunities
Paint industrial-themed murals throughout IBZ that illustrate production Actively engage community in implementation process
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reinventing urban industry: affirm accentuate accelerate
2. urban design for industrial branding Increase local awareness of active industrial uses and job opportunities
Paint industrial-themed murals throughout IBZ that illustrate production Actively engage community in implementation process
37 Pratt Institute 2016
reinventing urban industry: affirm accentuate accelerate
3. redesign public space for industrial use and industrial workers Use urban design to create an industrial campus catering to workers and businesses
• Narrow sidewalks • Working “superblock”
City of Los Angeles Industrial Citywide Design Guidelines
• Industrial placemaking for workers
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reinventing urban industry: affirm accentuate accelerate
4. install stormwater management and remediation infrastructure
street channel
Redesign streets and waterways to mitigate problems for industry and environment arising from stormwater runoff
• Install street channels to provide industry-compatible stormwater management • Expand ‘bulkhead habitat frames’ throughout Newtown Creek 39 Pratt Institute 2016
reinventing urban industry: affirm accentuate accelerate
accelerate urban industries
accelerate urban industries 1. Transition IBZ businesses to circular economy model 2. Construct marine roll-on/roll-off transportation facility on Newtown Creek 3. Streamline goods transport through IBZ-wide use of logistics coordination system 4. Encourage use of industrial rooftop space for solar energy production
inefficiency is bad for businesses and for people
Competitive Advantage 42 Pratt Institute 2016
Overburdened Roads + Asthma Rates reinventing urban industry: affirm accentuate accelerate
joining the sustainability movement
>
> Extract
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Manufacture
> Distribute
> Use
Dispose
reinventing urban industry: affirm accentuate accelerate
joining the sustainability movement
>
> Extract
44 Pratt Institute 2016
Manufacture
> Distribute
> Use
Dispose
reinventing urban industry: affirm accentuate accelerate
joining the sustainability movement
>
>
> Extract
45 Pratt Institute 2016
Manufacture
> Distribute
Use
reinventing urban industry: affirm accentuate accelerate
1. transition IBZ businesses to circular economy model
Returnable & biodegradable footwear
Mitigate environmental impacts by reducing raw material extraction, demand for truck transport, and waste hauling
Short term: Support businesses in switching to recyclable materials in products
Plastic tools manufactured from rubber residue
Long term: Identify byproduct exchanges between IBZ businesses 46 Pratt Institute 2016
reinventing urban industry: affirm accentuate accelerate
2. construct marine rollon/roll-off transportation facility on Newtown Creek Reduce costs of transport and carbon emissions
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A single barge can carry the equivalent of 25 truck trailers
reinventing urban industry: affirm accentuate accelerate
3. streamline goods transport through IBZ-wide use of logistics coordination system Reduce truck traffic to increase efficiency and lessen burden on community
“Cargomatic� app system connects shippers and carriers to increase efficiency 48 Pratt Institute 2016
reinventing urban industry: affirm accentuate accelerate
4. encourage use of industrial rooftop space for solar energy production Leverage rooftop space in IBZ to meet NYC’s resiliency and renewable energy goals
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reinventing urban industry: affirm accentuate accelerate
Broadway Stages rooftop solar panels
growing a prototype for sustainable urban manufacturing
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reinventing urban industry: affirm accentuate accelerate
growing a prototype for sustainable urban manufacturing Industrial Business Zone
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reinventing urban industry: affirm accentuate accelerate
growing a prototype for sustainable urban manufacturing New York City Industrial Business Zone
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reinventing urban industry: affirm accentuate accelerate
growing a prototype for sustainable urban manufacturing Regional + Global Economy New York City Industrial Business Zone
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reinventing urban industry: affirm accentuate accelerate
implementation affirm
>
accentuate
>
accelerate
codify IBZ reform permitting strengthen enforcement mandatory inclusionary industrial area
54 Pratt Institute 2016
reinventing urban industry: affirm accentuate accelerate
implementation affirm codify IBZ
>
accentuate
>
accelerate
urban design for industrial branding
reform permitting design for public space strengthen enforcement design for industrial ecosystem mandatory inclusionary industrial area
55 Pratt Institute 2016
reinventing urban industry: affirm accentuate accelerate
implementation affirm codify IBZ
>
accentuate
>
urban design for industrial branding
reform permitting design for public space
accelerate shared equipment marine intermodal solutions
strengthen enforcement design for industrial ecosystem resilient energy mandatory inclusionary industrial area
workforce eco- industrial exchange
56 Pratt Institute 2016
reinventing urban industry: affirm accentuate accelerate
affirm
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accentuate
accelerate
reinventing urban industry
reinventing urban industry Pratt Institute 2016