How to feed your beast.
The Eureka SalesKit helps you quickly find and engage your be storytelling with breakthrough direct mail and interactive sales mov sales story. The result? Sales leads in which your pr
1 2 3 Target
Intrigue
Engage
If you’re fishing, you want to be where the fish are, right? It’s the same in selling. We can help you build your best prospect list by developing profile-based or research-based target prospect lists. Or we can use your house list. Either way, we always test our lists before rolling out the full program – saving you money and increasing conversion rates along the way.
In this over-stimulated age of electronic communications, the new place to get noticed is the old place: old-fashioned direct mail. But we’re not talking letters. The Eureka SalesKit is all about bold, breakthrough, attentiongrabbing mailers that use color and texture to turn your prospect’s head in a really cost-effective way. We hint at your story, giving your newly-smitten prospect the opportunity to find out more about you on your dedicated (and personalized) Eureka website. Intrigue is the gateway to engagement. We help you build intrigue.
What if you could capt of your best sales rep in 90-second infomercial of your best prospects at once? The Eureka M centerpiece of your pro your story to your prosp voice – all in a prospec and interactive fashion serves as the foundatio program and can be re website and in sales pr
Feed your
est prospects. Our unique, turnkey approach blends old-fashioned vies that help you learn about your prospects, while telling your best rospects qualify themselves. Here’s how it works:
ture the essence in an interactive, that thousands could see all Movie is the ogram, telling pects in your ct-personalized n. This movie on for your eused on your resentations.
4
r beast.
Motivate
People hate filling out forms. But they will tell you about themselves in small bits if they see value. The Eureka SalesKit helps you dole out your content in ways that encourage prospects to share more and more of their information with you. Then we layer on high-value “bonus” content in exchange for additional insights relating to budget, authority, need, and timeframe. Finally, we combine the prospect’s on-site behavior with self-qualification responses to create an initial lead score.
5
Educate
The learning doesn’t stop at the end of the movie. With an initial lead score in hand, we bring your prospects to the Eureka Content Center, where they can learn more or “go viral” by inviting their colleagues to go through a Eureka Experience of their own. People will talk about you if you intrigue them, and you’ll be able to track it all through Eureka’s real-time, web-based reporting.
6 Close
We all want the “good leads”, right? Eureka Web Reports grades your leads from ‘A’ to ‘Z’ (well, ‘D’ anyways) so you can close the hot deals now and keep the rest warm for later. If you want, you can download your leads as a spreadsheet or use them in the CRM tool of your choice. Further, Eureka Web Reports clearly demonstrates the real ROI of your Eureka programs, proving that the program you ran was the best possible use of your money. What’s more, the Eureka SaleKit is reusable so repeat campaigns can be even more profitable.
Find out more. Contact us at eureka@nurevenue.com or 416-483-0006, and we’ll be happy to explore with you how the Eureka SalesKit can help feed your growling beast for years to come.
www.nurevenue.com