PART
ONE
Introduction PART
TWO
The Science PART
THREE
Product Lineup PART FOUR
Product Guide
PART ONE Introduction
MARKET GROWTH Looking at the market for facial skin care products, which is only set to grow in the coming years, there is a huge opportunity to benefit from the strong buying power of younger generations.
•
The global beauty market is projected to reach $638B by 2023.
•
Skincare is the largest beauty and personal care category, with a market size of $135B.
•
Facial care is dominating the market, with a value of $104B.
Source: Euromonitor 2020
TRENDS – POLLUTION Pollution is threatening the planet – and it’s ageing our skin appearance, too.
Rising consumer awareness is driving
market growth.
The global market size of anti-pollution skincare products was estimated at USD 9.07 billion in 2018 and is likely to expand further at an annual growth of 4.2% from 2019 to
2025.*
Liberty London, a designer department store in England’s capitol city recently saw a sales increase of 166% in antipollution beauty products, while online searches have risen by 73% in the past year.** *Source: https://www.grandviewresearch.com/industry-analysis/anti-pollution-skincare-products-market **Source: https://www.marieclaire.co.uk/beauty/skincare/anti-pollution-products-for-skin-295167
TRENDS - SUNCARE •
Suncare is blurring with other markets, notably skincare
➢
In the UK, 33% of users of sunscreen think added skincare benefits are important when buying products.
•
Effective and high protection is a must for sunscreen :
➢
In Europe, 60% of sunscreen launches in the 12 months to May 2021 feature SPF levels of over 39 (vs 40% five years ago).
•
The need is innovation in order to add value and stand out in this busy
high-SPF segment (with multiple-protection formulas including pollution, blue light, …)
➢
In the UK, sunscreen users show interest in sunscreen that protects from environmental stress (36% of users), bacteria (33% of users) or blue light (23% of users).
*Source: 2021 Mintel Group Ltd..
PART TWO The Science
EXPERTLY CHOSEN INGREDIENTS Nutricentials is inspired by nature. The magic of natural ingredients, like our bioadaptive botanicals, is a crucial part of every product. Our science is there to support these ingredients – to take them from their raw form and turn them into something effective, with a guarantee of quality our customers can trust. Whether it comes from the earth or from the lab, every ingredient is there for a reason. We design every Nu Skin product to meet not just our own high standards, but also the demands of those who use them. It’s these expertly chosen ingredients that make Nutricentials an effective and responsible choice for conscious skincare consumers
BIOADAPTIVE BOTANICALS
+ SMART HYDRAFLEX HYDRATION
+ UV, BLUE LIGHT & INFRARED PROTECTION
Help your skin stay resilient, whatever life throws at you.
BIOADAPTIVE BOTANICALS
WHAT IS NUTRICENTIALS BIODAPTIVE SKIN CARE SYSTEM? Nature is full of surprises. There is beauty and power in the smallest things, and it can be found where you least expect it. Harsh climates, extreme cold, heat, and humidity still give life to plants that grow, adapt and thrive against all odds. So, we asked – what if they could help your skin do the same?
Nutricentials Bioadaptive Skin Care System does just that.
Through pioneering scientific processes, we’ve taken five extracts from these bioadaptive botanicals and transformed them into something that can work on your skin. By using these natural superpowers, Nutricentials helps your skin adapt to its own changing environment and the many stressors that it faces, leaving it beautiful and balanced, every single day.
DISCOVER OUR BIOADAPTIVE BOTANICALS: The core technology in Nutricentials Bioadaptive Botanical Complex — a blend of botanical extracts from plants that thrive in extreme climates, designed to help increase the skin’s adaptation ability to its changing environments. Find out what makes each one so unique.
Rhodiola rosea root (Arctic root extract) — efficiently pulls nutrients from the soil, reducing its nutrient consumption, and stores the nutrients it gets during certain times of the year.
Chaga mushroom (Inonotus obliquus extract)
—
can grow, thrive, and even reproduce in frigid environments with temperatures ranging from −20°C to +10°C.
Siberian ginseng (Acanthopanax sentocosus root extract) — widely tolerant of many different soils, including sandy, loamy, and heavy clay. Also tolerant of acidic, neutral, and alkaline soil chemistry.
Maral root (Rhaponticum carthamoides root extract) — contains a rich source of phytoecdysteroids, which helps it remain resilient to its environment.
Resurrection plant (Selaginella lepidophylla extract) — thrives in environments notorious for low water activity. Has a moisture-retentive system comprised of polysaccharides, enzymes, stress response proteins, and polyphenols that work together to protect and repair the plant—plus, keep it hydrated during droughts.
THE RESURRECTION PLANT What you see here is where it all begins for Nutricentials: The resurrection plant. It is one of the 5 key natural ingredients that make up our bioadaptive sciences. The resurrection plant lives in very harsh desert climates, with very little rainfall. At first glance, it may look dead, but its amazing resilience means this plant can actually live for many years.
From the moment it receives a drop of water, the plant adapts to the changes in its environment and blooms. It’s this resilience, and the resilience of similar ingredients, that inspired Nu Skin to include the bioadaptive blend in Nutricentials and help your skin
benefit from these very special abilities.
AN ADVANCED APPROACH TO BIO-AVAILABILITY Great skincare doesn’t just happen. First, we need to ensure that the ingredients we choose are sufficiently bio-available to be capable of delivering the benefits we want. In other words, they work! To do this, we treat our blend of bioadaptive botanicals with natural enzymes at skin temperature. This breaks down the extracts, replicating the work that the skin would need to do to benefit from the ingredients. The blend is then extensively purified and filtered in order to keep only the most beneficial parts,
ensuring higher quality and efficacy. The result of this high-end process is a higher bio-availability, meaning the extracts are better assimilated by the skin, increasing the efficacy of the products as a whole.
SMART HYDRAFLEX HYDRATION
THE HYDRAFLEX BLEND: The exclusive hero of Celltrex Always Right One aspect of modern life is that we’re often on the move, meaning our skin must try and deal with a lot of changes in your
environment. Hot, cold, wet, dry, you name it – you could experience them all just getting to work in the morning! How can your skin possibly stay at its best when faced with that?
Our HydraFlex blend is the answer. Celltrex Always Right Recovery Fluid features this unique ingredient blend that adapts to your environment moment-by-moment, ensuring that your skin has just the right amount of hydration in every situation.
Learn more about the science behind our HydraFlex blend and how it adapts to your skin's unique needs and environment.
HYDRAFLEX BLEND - HOW DOES IT WORK? Our HydraFlex blend is what is known as ‘amphiphilic’ – this means it contains both water- and oil-loving components. The water-loving portion draws water to the skin from the environment, while the oil-loving part avoids water loss.
This allows the blend to automatically adapt to changes in your environment, drawing in moisture and avoiding water loss as needed to ensure your skin has just the right amount of hydration in every situation.
UV, BLUE LIGHT & INFRARED PROTECTION
UV RAYS & BLUE LIGHT To further protect your skin from life’s most common stressors, we’ve also thoughtfully formulated some of our Nutricentials products to limit the negative effects of UV rays, blue light and infrared on the skin. We’re regularly exposed to these environmental stressors mainly through sunlight and partially through screens.
Blue light dives deeper into the skin than UVA and UVB rays. We want to make sure that our products offer additional protection against these external stressors. Blue light can impact different mechanisms in the skin, such as the formation of melanin or collagen degradation. This can lead to hyperpigmentation or wrinkles and the appearance of
sagging skin.
PART
THREE
Product Lineup
SAY HELLO TO THE 13 INCREDIBLE PRODUCTS FROM
NUTRICENTIALS® BIOADAPTIVE SKIN CARE™ SYSTEM
NUTRICENTIALS ® BIOADAPTIVE SKIN CARE LINEUP
Cleansers: HYDRACLEAN creamy cleansing lotion DAY AWAY micellar beauty water TO BE CLEAR pure cleansing gel
Toners: IN BALANCE pH balance toner HERE YOU GLOW exfoliating toner
Moisturisers: DAY DREAM PROTECTIVE LOTION lightweight day moisturizer SPF 30 DAY DREAM PROTECTIVE CREAM creamy day moisturizer SPF 30 THIRST FIX hydrating gel cream DEW ALL DAY moisture restore cream MOISTURIZE ME intense hydrating cream
Masks and scrubs: Serum: SPA DAY CELLTREX ALWAYS creamy hydrating masqueRIGHT BRIGHTER DAY recovery fluid exfoliant scrub
A DAY IN THE NUTRICENTIALS LIFE 1. Start your day with our double-cleansing routine. Begin with Micellar Beauty Water to leave your skin clean and hydrated
2. Follow with one of our cleansers. Choose a gel or creamy texture, according to your preferences
3. Next, use one
4. Get your skin ready
of our toners to hydrate and prepare your skin for any additional skincare
and willing to face another busy day, or recharge it as you sleep with Celltrex Always Right and its HydraFlex blend
5. Looking for a moisturiser that helps protect your skin against the effects of blue light? Do you like it creamy, or lightweight? Whatever you prefer, Nutricentials has a moisturiser that works for you
6. Wake up with refreshed, smooth and softer skin and show the world who’s boss when you use a cream without SPF during the night as well
BEYOND SKIN TYPES With the combination of its unique science and bioadaptive
botanicals, Nutricentials helps your skin increase its ability to adapt to its unique environment.
Where does that leave skin types, you ask? In the past! With this line, we’re making skin types a thing of the past by providing products that are all about choice. Depending on your needs and preferences, you’ll be able to pick from different textures, such as rich creams or lightweight gels, and added benefits, such as SPF protection. Simply put, there’ll be options for everyone.
Even those with oilier skin won’t struggle here. Our products are noncomedogenic, meaning they won’t clog pores. There’s no need to fear trying out richer textures – they’re suitable for you, no matter your skin type.
PART
FOUR
Product Guide
STEP 1: TRY OUT A DOUBLECLEANSING ROUTINE! Begin with Day Away Micellar Beauty Water • Gently removes pore-blocking dirt, oil, impurities, and makeup for cleaner skin. • Soothes and draws moisture to the skin for a dewy, hydrated complexion. • Can be used as the first step of a double-cleansing routine. • Features a bottle that is proudly made from 100% post-consumer recycled plastic.
STEP 1: TRY OUT A DOUBLECLEANSING ROUTINE! Follow up with HydraClean Creamy Cleansing Lotion • Gently removes dirt, oil, and makeup. • Hydrates, cleanses, soothes, comforts, and softens skin. • Features a bottle that is proudly made from 100% post-
consumer recycled plastic excluding the cap.
Or To Be Clear Pure Cleansing Gel, if you prefer! .
• Gently removes pore-blocking dirt, oil, impurities, and makeup for cleaner skin. • Soothes and conditions while providing moisture to the skin. • Features a bottle that is proudly made from 100% postconsumer recycled plastic excluding the cap.
STEP 2: ADD IN A TONER Smooth your skin with Here You Glow Exfoliating Toner • Features a formula with an effective 10% blend of AHAs, BHA, and PHA to leave skin visibly soft, smooth, and glowing. • Improves the appearance of existing spots while its cleansing action lessens the chance of new spots forming. • Exfoliates and helps “ungluing” dead skin cells from the skin surface while unclogging pore-blocking dirt and oil. • Features a bottle that is proudly made from 100% post-consumer recycled plastic excluding the cap.
Or leave it feeling great with In Balance pH Balance Toner • Helps adjust skin to its optimal pH level.
• Provides an immediate boost of hydration after cleansing. • Promotes a refined, refreshed, smooth, radiant appearance. • Features a bottle that is proudly made from 100% post-consumer recycled plastic excluding the cap.
STEP 3: PICK UP A SERUM Discover Celltrex Always Right Recovery Fluid • Helps protect skin against, and increases resiliency to, the negative effects of stress, pollution, and oxidative stress. • Helps to manage skin hydration to attract moisture when dry, but filter it away if your surroundings get hot or humid, so skin always feels soft and comfortable. • Features the smart HydraFlex Blend to refresh and moisturise without leaving a heavy film.
• Helps limit pollution from building up on the skin*. • Complements your skin’s ability to bounce back from environmental stressors for noticeably soft, youthful, radiant skin. .
*Results obtained from a third-party professional assessment based on a in vivo study performed on 10 healthy male and female subjects aged between 18 and 70 years old. The shielding effect against pollution of Celltrex Always Right recovery fluid was assessed by an expert using a clinical grading scale, after wiping off. Results were compared to a negative control (untreated zone).
STEP 4: USE A DAY CREAM WITH SPF… Try out Day Dream Protective Cream Creamy Day Moisturizer SPF 30 • Helps protect against, and increases resiliency to, the negative effects of stress, pollution, and oxidative stress. • Gives a glowing, luminous complexion and helps even skin tone for radiant-
looking skin • Features broad-spectrum (UVA & UVB) SPF 30 protection in a comfortable cream. • Contains a unique filtering ingredient that helps reduce the impact of excessive exposure to blue light and infrared. • Proudly made with 34% PCR (post-consumer resin) excluding the cap.
Or go for Day Dream Protective Lotion Lightweight Day Moisturizer SPF 30 • Provides hydration without feeling heavy or leaving a greasy residue. • Features SPF 30 (UVB protection) and protects against the negative effects of excessive UV, blue light, and infrared exposure, including skin discolouration, dullness, and premature visible signs of skin ageing. • Gives a glowing, luminous complexion and helps even skin tone for radiant-
looking skin. • Proudly made with 34% PCR (post-consumer resin) excluding the cap.
STEP 4: OR A REFRESHING MOISTURISER, DAY OR NIGHT! Prefer a gel-like texture? Thirst Fix Hydrating Gel Cream • Helps your skin attract and capture water to keep the necessary moisture. • Helps increase your skin’s natural resilience, and provides long-lasting
hydration* by mimicking natural elements in your skin, providing a refreshing feeling.
Prefer a lighter cream? Dew All Day Moisture Restore Cream • Soothes, softens, and smooths your skin while providing all-day moisture.** • Helps your skin increase its ability to adapt to its environment, helping it to better bounce back from life’s daily stressors day in and day out.
Prefer a richer cream? Moisturize Me Intense Hydrating Cream • Delivers a burst of moisture to your skin, leaving it soft, hydrated, and radiant for
hours. • Helps increase your skin’s natural resilience and provides visible radiance and luminosity for a beautiful glow. *Results
obtained from a third-party professional assessment based on a 24-hour in vivo study performed on 32 healthy female and male subjects aged 18 and over. The moisturisation level of skin was measured using a corneometer in three areas; one area where Thirst Fix had been applied, alongside two areas for positive (glycerine) and negative (untreated) controls. **Results obtained from a third-party professional assessment based on a 24-hour in vivo study performed on 32 healthy female and male subjects aged 18 and over. The moisturisation level of skin was measured using a corneometer in three areas; one area where Dew All day had been applied, alongside two areas for positive (glycerine) and negative (untreated)
WEEKLY TREATS Relax with Spa Day Creamy Hydrating Masque • Helps keep your skin looking dewy and radiant.
• Helps to lock in moisture, reducing dryness and leaving you with a healthy, hydrated glow. • Proudly made with 35% PCR (post-consumer resin) excluding the cap
Or go for the glow with Brighter Day Exfoliant Scrub • Gently and evenly exfoliates the skin’s surface. • Combines both enzymatic and physical exfoliation, helping to loosen dead skin cells and then remove them from your skin more effectively than either would alone.
• Refreshes, softens, smooths, and leaves skin looking brighter. • Proudly made with 35% PCR (post-consumer resin) excluding the cap.