Nutricentials Pumps Presentation - EN

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The Pump It Up Trio

Nutricentials

Bioadaptive Skin Care Pumps

Introducti on

THE GLOBAL FACIAL SKIN CARE MARKET

The global facialskincare market is expected to reach $169.41 billion by 2030 at an annual growth rate of 4.9% from 2022 to 2030, states Growth Plus Reports. It is experiencing a rapid growth, with the facial creams segment expected to dominate the market through the forecast period.

• Additionally, the serum and masks segment is experiencing a noticeable growth in the market as these products contain a higher concentration of active ingredients and therefore have quick and lasting effects.*

• https://www.globenewswire.com/news-release/2022/08/18/2500648/0/en/FacialSkincare-Market-Size-2022-2030-Share-Growth-Opportunity-Trends-Revenue-Cha llenges-and-Forecast.htm

GLOBAL SKIN CARE SERUM MARKET

The global skin care serum market was valued at  $3.1 billion in 2022. The market is expected to surpass a valuation of  $6.28 billion by end of the forecast duration i.e., 2032. The skin care serum market is expected to grow with at an annual growth rate in the assessment period.

rise in skin conditions such as acne, open pores, and blemishes, which contributes to the growing demand for skin care serums in the market. We anticipate an increased demand for targeted serums, for example hydrating serums, anti-acne serums, and anti-ageing serums."

The rising demand for skin care serums is driven by ingredient-led beauty. Today’s beauty consumer is smarter than ever, more and more often researching beauty products online to find the most efficacious products. Ingredients are starting to play a more critical role in consumers’ research and purchase paths.

https://www.factmr.com/report/3973/skincare-serums-market

https://www.euromonitor.com/article/the-rise-of-ingredient-led-beauty

SKIN CARE & SOCIAL MEDIA

• The rise of ingredient-led beauty coincides with the rise of educational content on social media, especially apps like TikTok. The platform is saturated with “skinfluencers” –dermatologists and cosmetic chemists creating content about their perspective on beauty brands and ingredients. *

• Several ingredients have gone viral on TikTok, including retinol and hyaluronic acid. During a Cosmetic Executive Women presentation in May 2022, Tim Natividad, US Head of Enterprise

Sales at TikTok, observed that there is a “very tangible link between brands that do well on TikTok and sales,” and highlighted the platform’s impressive power in expanding the path to purchase in beauty sector.**

*https://www.euromonitor.com/article/the-rise-of-ingredient-led-beauty

**https://www.happi.com/issues/2022-05-01/view_features/skin-care-soars-into-2022-with-new-products-for-facial-carebody-skin-health/

Product Lineup

SAY
HELLO TO the PUMPS – Nu Skin’s newest addition to the Nutricentials Bioadaptive Skin Care System. Targeted serum solutions designed to fine tune and personalise your skin care regimen according to your skin’s needs.

NUTRICENTIALS PUMPS BAKUCHIOL

• Bakuchiol — a gentle but powerful anti-ageing ingredient that’s naturally derived and features antioxidant properties that help even skin tone and decrease the appearance of fine lines and wrinkles.

• Jania Rubens Extract — a marine red algae grown through a controlled environment that helps reduce the appearance of fine lines and wrinkles.

• Apple Fruit Extract (Pyrus Malus Fruit Extract) — a natural saccharide complex that provides a burst of extra moisturisation.

• Allows you to personalise your daily skin care regimen with powerful, targeted benefits:

• Helps give skin a soft, smooth appearance,

• Helps increase overall skin radiance.

WHY BAKUCHIOL

was acclaimed by cosmetic chemists for its powerful potential. But according to data from Olay more than 50% of women who try cosmetics with retinol give up after less than one month of use. Their reasons for quitting range from cost to skin irritation to lack

is a natural extract derived from the babchi plant. The extract is said to have anti-inflammatory and antioxidant properties and is used in skin care products as a natural alternative to retinol.*

* https://www.happi.com/issues/2022-05-01/view_features/skin-care-soars-into-2022-with-new-products-for-

** a digital platform that tracks every topic across the internet to identify growing trends.**

Bakuchiol grew 24% over the past year compared to the year before, reaching 38,ooo searches per month as of last month, It's an excellent plant-based alternative to retinol, as it tends to be more universally well-tolerated without the common side effects of retinol, like irritation and purging,“***

*** says Dr. Engelman. https://www.allure.com/story/skin-care-market-trends-2022

NUTRICENTIALS PUMPS

HYALURONIC ACID + B5

• Features several derived forms of Hyaluronic Acid (Sodium Hyaluronate, Hydrolysed Sodium Hyaluronate, and Sodium Acetylated Hyaluronate) — composed of hyaluronic acids of different molecular size and weight to maximise the benefits and absorb large amounts of water to hydrate your skin and help it look and feel smoother.

• Vitamin B5 (Panthenol) — helps condition and soften skin.

• White Mulberry Tree Root Extract (Morus Alba Root Extract) — a special ingredient grown through a controlled environment that helps protect against damage and premature ageing caused by external stressors. Sclerotium Gum — helps your skin feel

WHY HYALURONIC ACID

• Similarly, to retinol, hyaluronic acid (HA) is another highprofile skin care ingredient that cosmetic formulators love.

Chemists leverage its hydrating properties in formulations ranging from prestigious to mass. “Hyaluronic acid is a well-known hydrator and an amazing ingredient**.

• Hyaluronic Acid is a sugar found naturally in our skin that holds water and helps keep the skin hydrated and plump.

• The global hyaluronic acid market size is expected to reach $16.8 billion by 2030, expanding at a CAGR of 7.45%.

* says Dr. Eleanor Bradley,  skin science expert for No7.

Factors such as an increasing scepticism towards chemicals, desire to get quick and evident results, and shorter recovery time are high impact rendering drivers.**

https://www.happi.com/issues/2022-05-01/view_features/skin-care-*soars-into2022-with-new-products-for-facial-care-body-skin-health/

**https://www.businesswire.com/news/home/20221003005729/en/HyaluronicAcid-Global-Market-Report-2022-Growing-Awareness-for-Antiaging-Products-

NUTRICENTIALS PUMPS

CERAMIDES + POSTBIOTICS

Features a blend of ceramides (Ceramide NP, Ceramide AP, Ceramide EOP), Glass Microalgae (Plankton extract) and Apple Extract (Pyrus Malus Fruit Extract) – helps soothe skin, provides a burst of moisturisation, and supports your skin’s natural moisture barrier to decrease moisture loss and improve hydration.

Features Lactobacillus Ferment (Postbiotic) –soothes skin and complements the natural moisture barrier without disrupting your skin’s natural microbiome.

Features Ectoin – a naturally occurring protective ingredient, derived from microorganisms found in hostile environments (such as salt lakes and deserts). It smooths and soothes the skin, improves its hydration, and preserves moisture, while protecting against environment-induced stress.

Features an Amino Acid Blend Alanine, Glycine, Glutamic Acid, Lysine HCl,

WHY CERAMIDES

• Ceramides are specific types of lipids found in the upper layers of skin. Imagine your skin as a wall made of bricks and mortar. The bricks would be the skin cells of your skin’s upper layers, and the ceramides would be the mortar. Ceramides are an important class of lipids known for their positive contribution to a beautiful and healthy-looking skin. They work by strengthening and protecting your skin’s natural moisture barrier to decrease moisture loss and improve hydration.

• The global ceramide market size reached $372.9 million in 2022. Looking forward, we expect the market to reach $531.9 million by 2028, exhibiting a growth rate of 5.5% during 20232028.*

• The expansion of the global ceramides market is expected to be driven by the rising demand for environment-friendly and antiageing skin care products. In addition, various social factors, such as rise in the geriatric population in countries like the US, certain countries of Europe, and Japan are likely to play an important role in the growth of the market from 2020 to 2030.**

*https://www.imarcgroup.com/ceramide-market

**https://www.transparencymarketresearch.com/ceramidesmarket.html

HOW TO USE IT

Apply 2-3 drops to face after cleansing and toning every morning and night. Follow with your favourite serum and moisturiser.

Can I use multiple Nutricentials Pumps in myskincareregimenonadailybasis?

Using multiple Pumps in a single regimen is a great way to target multiple skin care concerns at once. Just make sure to introduce one Pump at a time to your regimen. Also, while layering the Pumps make sure to wait until the first Pump is fully absorbed before moving on to the next.

HOW TO LAYER IN THE CORRECT ORDER • Cleanse • Tone • Target • ageLOC Boost System • ageLOC LumiSpa IdealEyes, Eye Love Bright Eyes, or any eye cream of your choice • Pumps • Celltrex Always Right, ageLOC Tru Face Line Corrector • ageLOC Tru Face Essence Ultra • Moisturise (don’t forget SPF in the morning) • Make-up

Learn more about it

HOW ARE POSTBIOTICS DIFFERENT FROM PROBIOTICS AND HOW

DO THEY IMPACT MY SKIN?

The difference between probiotics and postbiotics is that the former contain live organisms, whereas the latter don’t. This makes postbiotics more convenient for topical usage. There are various categories of postbiotics, including ferments, which are either secreted by live bacteria or released after bacteria degradation. Lactobacillus Ferment present in Nutricentials Pumps Ceramides + Postbiotics soothes skin and complements the natural moisture barrier without disrupting your skin’s natural microbiome.

CAN I USE BAKUCHIOL IF I AM SENSITIVE TO RETINOLS?

Bakuchiol is a great alternative for those who are sensitive to retinols, but unexpected skin responses can still happen. We recommend doing a 24-hour patch test in a small, unnoticeable area as you introduce Bakuchiol to your routine. Then, gradually increase use as desired if your skin doesn’t react by using it once a day for a few days, thus easing your skin into the new regimen.

Nutricentials Bioadaptive Science

WHAT IS NUTRICENTIALS BIODAPTIVE SKIN CARE SYSTEM?

Nature is full of surprises. There is beauty and power in the smallest things, and it can be found where you least expect it. Harsh climates, extreme cold, heat, and humidity still give life to plants that grow, adapt and thrive against all odds. So, we asked – what if they could help your skin do the same?

Nutricentials Bioadaptive Skin Care System does just that. Through pioneering scientific processes, we’ve taken five extracts from these bioadaptive botanicals and transformed them into something that can work on your skin. By using these natural superpowers, Nutricentials helps your skin adapt to its own changing environment and the many stressors that it

DISCOVER OUR BIOADAPTIVE BOTANICALS: THE CORE TECHNOLOGY IN NUTRICENTIALS

Bioadaptive Botanical Complex — a blend of botanical extracts from plants that thrive in extreme climates, designed to help increase the skin’s adaptation ability to its changing environments. Find out what makes each one so unique.

Rhodiola rosea root (Arctic root extract) — efficiently pulls nutrients from the soil, reducing its nutrient consumption, and stores the nutrients it gets during certain times of the year.

Maral root (Rhaponticum carthamoides root extract) — contains a rich source of phytoecdysteroids, which helps it remain resilient to its environment.

Chaga mushroom (Inonotus obliquus extract) — can grow, thrive, and even reproduce in frigid environments with temperatures ranging from −20°C to +10°C.

Siberian ginseng (Acanthopanax sentocosus root extract) — widely tolerant of many different soils, including sandy, loamy, and heavy clay. Also tolerant of acidic, neutral, and alkaline soil chemistry.

Resurrection plant (Selaginella lepidophylla extract) — thrives in environments notorious for low water activity. Has a moisture-retentive system comprised of polysaccharides, enzymes, stress response proteins, and polyphenols that work together to protect and repair the plant—plus, keep it hydrated during droughts.

Nutricential

s Shoppers

SHOPPERS IN THE SPOTLIGHT

The Shoppers with Skin Concerns

The Pumps are especially great for anyone who wants to target specific skin care concerns, such as:

• dull, flaky, and tired looking skin (Pumps Hyaluronic Acid + B5);

• fine lines, wrinkles, and uneven skin tone (Pumps Bakuchiol);

• deficit of moisturisation (Pumps Ceramides + Postbiotics).

The Busy Shoppers

• Men and women looking for a skin care regimen that fits their urban lifestyle, helping their skin bounce back from the stressors of daily life.

• Busy both night and day, they need protection from the effects of oxidative stress, pollution and lack of sleep to keep them looking their best in all situations.

• Simply put, they’ll find something that works for them in Nutricentials.

The Personalisation Lovers

Pumps are also a great choice for those who want to personalise their daily routine for:

• skin that feels smoother, softer, and refreshed;

• soft and smooth appearance and more even skin tone;

• a burst of extra hydration, soothed and visibly smoothed skin.

WHEN & WHERE?

PRICE ONE PRICE MODEL 33€/ Pumps 99€/ Kit Sharing Bonus 5€ PV 34,28 CV 19,36€

TOP

NUTRICENTIALS Pumps 39,93€ 30ml 1,31€

PAULA’S CHOICE Booster Hyaluronic Acid 41€ 15ml 2,73€

HERBIVORE Bakuchiol Alternative 55,30€ 30ml 1,84€

DRUNK

PRODUCT
PRICE INCL. VAT Size (ml) PRICE/ml
3 COMPETITORS PRODUCT NAME
IMAGE
ELEPHANT B-Hydra Intensive Hydration Serum with Hyaluronic Acid 46€ 50ml
E-MAILS 5 Jan Business News 11 Jan Intro TEBD 18 Jan Intro BA 8 Feb Allocation Email 15 Feb Preview email 23 Feb Welcome pack Email 7 Mar Coming Soon Email 22 Mar GO Live Email 28 Mar Post Purchase Email
SOME PUBLIC PAGES 15 Mar Teaser video 22 Mar Get to know our 3 new additions to the Nutricentials family 24 Mar How Easy it is 28 Mar Let’s introduce you to Bakuchiol 30 Mar Ingredients in each Pump 4 Apr Bakuchiol: Poke for Apple Goodness 7 Apr Get ready to be hydrated with the hyaluronic Acid + B5 Pump 13 Apr Ceramides+ Postbiotics with ice 18 Apr How to layer your skincare AM routine 10 May Perfect pairing AM/PM 20 May Get to know Ceramides+ Postbiotics 25 May Pyramid with all Pumps – Get even 30 May All about hydration – hyaluronic Acid+B5 Pump 31 May Nutricentials routine with the 3 new Pumps 8 Jun The Nutricentials family is even more complete with our 3 new Pumps
TIMELINE Internal education Building excitment Building engagement Consumption & retention INTERNAL TRAINING 10 Jan TEBD & BA E-MAIL 11 / 18 Jan NU SKIN TALK 9 Feb PREVIEW Ruby+ 15/17 Feb FULL LAUNCH 22 Mar TEBD CALL 13 Dec SOCIALMEDIA ENERGYEVENTS From11Jan First high level discussion External education

ASSET LINKS

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