The Voice of the Sneakerhead Winter 2014
COUTURE
URBAN
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THE OFFICIAL MAGAZINE OF
contents
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02 LETTER
16 INTERVIEW with @JapaneseDiva
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NU SWAGG
18 INTERVIEW with Travis Singleton
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KICKS 4 GRADES
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INSTAGRAM CHECK
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NU COLLECTION
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OUTFIT OF THE DAY for the Ladies
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LIVIN SUPA with Supa Slydes
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OUTFIT OF THE DAY for the Fellas
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letter from the nuso team ISSUE #03
NU SNEAKER ORDER, an ADDICTED 2 SNEAKERS production, is the premier magazine for the consummate sneaker collector and the sneaker-obsessed. As the pulse of the sneakerhead community, this web-based publication is dedicated to showcasing through compelling editorial, brilliant imagery and stirring multimedia the latest trends in cutting-edge athletic footwear, the designers who create them and the sneakerheads who love them. And because the world of sneakerheads is about more than just innovative design, NU SNEAKER ORDER will also feature the fashion-forward accessories and clothing that show off the best of today’s high-design kicks.
Editor Alice Liao Art Director JonJon, Derek Smith Fashion Director Gabe Andre Sales Director Daniel Jean-Gilles Photographers Pascale Daniel, Alice Liao, Ozelle Littleton, Keenan Gilchrist Marketing Team Astride Myria Contributors NYHeat, Effectus Clothing, 8and9 Clothing, 4UCaps, K.N.O.W Apparel, Puma. Contributing Writers Pascale Daniel, Travis Singleton, Dyahan Felix, Myria G.J., Yolanda Brinkley Editorial / Sales www.nusneakerorder.com nusneakerorder@gmail.com
The Voice of the Sneakerhead Winter 2014
COUTURE
URBAN
www.nusneakerorder.com
Official Magazine of
Nu Sneaker Order is published seasonally, four times a year. No part of this publication may be used without written permission by the publisher. Š 2014 A2S Nation, LLC (Nu Sneaker Order). Every effort is made to avoid errors, misspellings and omissions. If, however, an error comes to your attention, please accept our sincere apologies and notify us. Thank you for reading!
THE OFFICIAL MAGAZINE OF
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nu swagg
KITH Academy Bleecker Sweat
Prep school silhouettes get streetwise in the KITH Academy Collection. The line’s modified Bleecker Sweat pants features panels in stylish contrasting colors. wWW.Kithnyc.com
NIKE Air Max 90 Sneakerboot
Nike’s all-black Air Max 90 Sneakerboot gets a punch of color—and style—from a single crimson eyelet. Its iconic Swoosh is made of textured leather for a more robust appearance, and the unconventional lacing system features two-tone round laces. www.NIKE.com
SPRAYGROUND Patches Spike Lee
Patches Spike Lee from Sprayground updates the classic militarystyle backpack with black camouflage and a series of unique patch designs, such as “Defend Brooklyn” and “40 Acres,” that reflect director Spike Lee’s native Brooklyn. The backpack converts into a briefcase for carrying a laptop, iPad and sunglasses and includes a secret stash compartment. www.sprayground.com
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ADIDAS ORIGINALS by Mary Katrantzou Soul Stud Bomber Jacket
Adidas’ Soul Stud Bomber Jacket boasts a photorealistic, print inspired by athletic shoes. Its structured silhouette is contrasted with soft padding composed of light neoprene. www.marykatrantzou.com
IMMIGRANT APPAREL
Stay fashionably ahead with the new Concrete Jungle Snapback. The cap features a gritty concrete pattern accented with Immigrant embroidered in bold red. www.immigrantapparel.com
SUPA SLYDES
EFFECTUS CLOTHING
Knick Foamposite Sneakers have found their perfect match in Effectus Clothing’s NY Rappers Jersey T-Shirt. Made of 100 percent cotton, the shirt boasts the same colors and style and comes guaranteed to complement your kicks. www.effectusclothing.com
Available in a multitude of colors and styles, SUPA Slydes are as fashionable as they are ergonomic. Each Slyde incorporates generous cushioning and reflexology for ultimate comfort, and uppers come in everything from geometric graphics and pop art to camouflage and snakeskin. www.SUPASLYDES.com
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KITH Classic Backpack
Quilted burgundy nylon gives the KITH Classic Backpack a versatile look and crowdpleasing style. Memory-foam injected shoulder straps ensure comfort, while one main pocket with a laptop sleeve and several interior pockets keep belongings within easy reach. www.kithnyc.com
COOGI Biggie Smalls Crewneck The signature COOGI sweater goes bold and colorful with a striking pattern made famous by the late Christopher Wallace, aka Notorious B.I.G. The sweater is woven from 100 percent mercerized cotton. www.coogi.com
NIKE AIR JORDAN 11 Columbia
Nike’s latest retro design, Air Jordan 11 Columbia lives up to its namesake, Columbia Blue, with an eye-catching Legend Blue, White and Black color scheme. www.nike.com
PUMA STATES
The PUMA States Winter Gum Pack reinterprets the iconic and timeless silhouette in three new winterized colorways and a gum outsole. Named after its birthplace in the UK sneaker scene, this head-turning sneaker boasts all-over color in three killer hues: lipstick red-almond, black-almond and olive-almond— perfect for winter months. www.PUMA.com
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www.inthecutexclusives.bigcartel.com
494 Glenbrook Road Stamford, Ct.
Email: inthecutexclusives1@gmail.com
IG: IN_THE_CUT_EXCLUSIVES
Making Learning Fun & Rewarding All sneakerheads, young and old, want to be at the top of their shoe game. In schools, however, where peer pressure continues to be rampant, staying on trend in clothing and footwear, even for students whose families can’t afford it, can mean the difference between being accepted and being bullied. In fact, some may argue that school has increasingly become a place where fashion is more important than education. Travis Singleton, the Sneaker Reporter, however, plans to change all that—one inner city school at a time. Launched in 2013, his nonprofit, Kicks 4 Grades, encourages underprivileged students ages 8-15 to do well in school by rewarding good grades with a new pair of sneakers. The initiative is important to Singleton as he believes learning and looking good can—and should—take place simultaneously. He also knows first hand what it’s like to be financially disadvantaged and therefore unable to afford trendy footwear. Kicks 4 Grades is Singleton’s way of giving back and using his platform as the Sneaker Reporter to motivate children to learn. The organization recognizes select honor roll students (who earn As and Bs) with a pair of the latest sneakers of their choice. Moreover, Kicks 4 Grades reaches students where they are, on social media, through an online contest. The rollout of the program focused on students at Lilla G. Frederick School in Singleton’s home town of Dorchester, Massachusttes. Interested participants were asked to post a picture of their most recent report card with the tag “@Kicks4Grades” on Twitter, Instagram or Travis Singleton’s Facebook page. From there, all qualifying entries were entered into a raffle and winners
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By: Yolanda Brinkley Photos by: Ozelle Littleton
were announced last December at a private celebration at the school. IIn its first year, Singleton and Kicks 4 Grades donated 25 pairs of sneakers, worth $110-$180 each, that included everything from Jordans and Lebrons to AIs and Melos. Student feedback was overwhelming. Both parents and teachers also noted that students seemed more motivated to work now that they actually had something for which to strive. At press time, students are already asking about the next installation of the contest. “I didn’t know how touching it was for these kids and how involved they would want to be. It was incredible and the fact I had a line of kids asking for my autograph as if I were Justin Bieber was even more amazing,” said Singleton. He added that serving as a role model is a responsibility he takes seriously and that his desire is to enrich the lives of tomorrow’s leaders and help nurture the next
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Barack Obama or the first female president. Solely funded by Singleton and donors, Kicks 4 Grades was a tremendous success in 2013 and is committed to continued growth. Singleton is using his profession as a sportswriter to connect with major brands and NBA players with whom he interacts to bring attention to these kids. He’s currently in partnership discussions with several companies and individuals looking to support Kicks 4 Grades. His ultimate goal is to expand the organization to every state. The dream is to support all inner city kids, motivating them to be their very best. To learn more or to donate, visit www.sneakerreporter.com or follow Travis Singleton, the Sneaker Reporter, @Kicks4Grades on Twitter and Instagram or Travis Singleton on Facebook.
nu collection
Tzuji
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Adidas Stussy
8 and 9 Clothing Kith Mishka
8and9 Clothing Park Av Clothing
Aura Gold Known Apparel Jordan Brand
Stylistic Science
Supreme Rothco w w w. nu s neakero rd er. co m
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8 and 9 Clothing Stussy Mishka Diamond Supply
8 and 9 Clothing
Stussy
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8and9 Clothing Mishka
Kith
Supreme
Obey Been Trill x Mallratz Jordan Brand Nike LoMein Clothing w w w. nu s neakero rd er. co m
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Stussy
Nike 8 and 9 Clothing Park Av Clothing Nike
Kith Puma Rothco
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Adidas 8 and 9 Clothing
Puma Immigrant Apparel
LoMein Clothing
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How long have you been in the sneaker game?
Not that long—about 5-6 years. I started to get interested in sneakers (especially Jordans) because I love black American culture and music. I’m not a hiphop person but I love how they style themselves, which attracted me and inspired me to collect Air Jordans. But I wear other kinds of sneakers, too—not just Air Jordans.
How many pairs of sneakers do you have in your collection?
I have about 70 pairs of sneakers... I love not only sneakers but all kind of shoes, so I own more than 100 pairs of shoes, including heels and boots.
What’s your favorite sneaker in your closet?
Hmmm... the hardest question you can ask me... I wear Air Jordan Playoff 12 and Black Cement 3 a lot, so maybe they’re my favorites. Black-and-whiteand-red combinations never go wrong and are easy to match up with an outfit.
Do you see a lot of females in Tokyo wearing sneakers and wearing trendy clothes?
Well...girls in Tokyo are very fashionable, stylish and unique. You might have heard of Harajuku, which is the place for any kind of fashion in Tokyo. The people there have their own style. However, in terms of sneakers, people are on trend in Japan, so yes, a lot of Japanese girls are wearing sneakers. Japanese girls are very quick to catch on to a trend. But unfortunately, they are wearing sneakers because they are on trend, not because they love sneakers, I think...
Like I said before, everybody is trying to buy sneakers. One reason is sneakers are on trend in Japan; another is for resale. You’ll see homeless people hired to wait in line for sneaker raffles. You’ll also see people from other countries getting several pairs of Jordans for resale in their own countries or even in Japan. Japan wasn’t like that before…but that’s just my opinion.
What do you see happening with the Tokyo sneaker culture?
Some new sneaker fans here in Tokyo may get hooked by the allure of sneakers and become sneaker collectors, while others who are fickle will get sick of them after the sneaker trend has passed. When that happens, the true sneaker lover will be happier because that means it’ll be a little easier to buy sneakers again...I hope this happens soon.
Do you rock all your kicks or are there a few that are shelved? Yes, I wear all my sneakers, even the rare ones. Sneakers are for walking.
If you had the opportunity to work with a major brand or designer, who would it be with and why?
I would say Reebok. I love all kinds of sneakers and shoes, but lately Reebok has been releasing awesome collab sneakers with Bape, Keith Haring, Concept—they’re unstoppable. And their ideas are immeasurable. Every time I see their collab sneakers, they make me excited and make me think about how I want to style myself with them. In other words, they make me want to buy them ALL.
Are sneaker expos popular in Tokyo? If so do you attend?
Not as popular as in the States, I guess. A sneaker expo was held here the other day, but I didn’t go because I didn’t think there would be too many girls’ sizes. Plus, I’m a little shy and don’t know what I’d do if my Instagram followers said “hi” to me. Lol.
Photos by: Keenan Gilchrist
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japanese diva
I’m from Japan. I live in Tokyo now but I’m originally from the southern part of Japan.
Everyone has been wearing sneakers these past few years. It’s a lot easier nowadays for sneaker-lovers like myself to buy sneakers (except for the very rare ones). However, it’s still very hard for us to get what we want because even the people who don’t have a real interest in sneakers are trying to buy them. I guess that’s ok if they are becoming more interested in sneakers. But it’s getting crazy.
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@
Where are you from?
How has the sneaker scene changed these past few years?
WITH
My name is Hiromi. I work for an advertisement company. I’m also a professional backup singer and recording artist. In my free time, I hang out with my friends. Since starting Instagram, I’ve made a lot of new friends who love sneakers as much as I do. Some of them take really good pictures of sneakers, so gradually I got into photography, too. Now, I love taking pictures, as well as being photographed. I can speak English because I studied it for 4 years in college, and after graduation, I lived in Australia for 7 months. While in Australia, I taught Japanese.
interview
Tell us a little bit about yourself.
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interview
WITH
travis singleton Dorchester, Massachusetts-native Travis Singleton currently resides in Oklahoma City, where he works with the Oklahoma City Thunder as a sportswriter. What is the Sneaker Reporter and when did you launch it?
I launched Sneaker Reporter (www.sneakerrepporter.com) in February so it’s coming up on a year—time goes by fast. Sneaker Reporter bridges the sneaker and sports worlds by reporting on the ins and outs of favorite athletes on and off the field or court. It gives fans a real look into who these players are besides what they reveal through social media.
What are your future goals for the brand?
I want to have a Sneaker Reporter in every major city, just like ESPN has a different site in each major city. I know there are people as passionate about sneakers and sports as I am and I want to give them the same opportunity to live their dreams that I’ve had.
Who was the very first athlete you ever interviewed and how was that experience?
The first player I interviewed was Rajon Rondo in 2009. It was crazy because I almost got in big trouble for taking a picture with him after my interview. To this day, I’m the only sportswriter from Boston to get a picture with him. Rondo was very talkative at the time because the Big 3 was getting all the shine. He is very intelligent and gave me great quotes.
What is BlackAthlete.net? Is it connected to Sneaker Reporter in any way? BlackAthlete gave me the opportunity to actually get into sports writing. It believed in me and my drive. It’s separate from Sneaker Reporter, but BlackAthlete will always be a part of me, no matter what, because it changed my life.
What advice would you give to young reporters who want to become successful like you?
You have to be persistent and make sure you have a great following. You also have to make sure that you aren’t nervous or the players and media will eat you alive. You have to think outside the box as a sportswriter and ask questions that make players think. Last but not least, you have to get your news out first to be relevant.
How many kicks do you have in your collection?
I own about 180 pairs of kicks. I started collecting in 2005.
What’s your all time favorite sneaker?
That would have to be the DB4s or the South Beach Lebron 8.
If you were not a reporter, what would you be doing right now?
I would probably be in school or I’d be working in the marketing department of a big corporation. I still want to own my own sneaker store so that would be another thing.
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