Case Study
Industry
Ecommerce
Nuvento AI competency One of top agri e-commerce client from Gambian was trying to solve the marketing of smallholder farmers’ local products through a different e-commerce platform approach. He has the advantage of being the pioneer in online food store and delivery service in the Gambia. Few issues cropped up in their marketing and selling online (e-commerce) of fresh and locally grown vegetables, fruits and processed food items. Nuvento with its expertise in innovative tech solution delivery implemented an AI powered chatbot for their online store, which considerably improved their lead conversion rates, engaged customers round the clock, resolved and advised on supply-chain management. With over 1.2 billion monthly active users, Messenger has enough audience to matter to marketers. And it has more than 100,000 bots and just as many developers. Chatbot diverts positive attention of prospective customers in Facebook and other social media platforms. Intelligent chatbot deployment can generate leads from Facebook who might be looking for the products your e-commerce site might be offering, it can act as an entry door to direct the prospects to your online store.
Problem statement: One of the famous Agri-Retailer from south africa came to us with few major problems which affected their overall profitability.
Low lead conversion rates: Website visitors couldn’t really understand what the website was offering, maybe due to problem in design or unclear calls to action which wouldn’t optimize conversions. Landing pages had distracting elements and clutter which would take away buyer’s attention from completing a purchase. Low repeat sales: they were experiencing this challenge of reduced repeat sales through website due to low time on site, high shopping cart abandonment. They didn’t notice these issues & warning signs early enough, leading to speculations as to why sales is low. Problem areas were found as given below. Tough Domain or Business Name. Long check-out process- their checkout process snags made customers abandon cart and navigate to other sites and no notifications motivated the customer to get back to the site to complete shopping. Longer TAT (turn around time) in customer support processes: The website delivered an average user experience. Customer support team was unable to cater to customer queries during odd hours. Unattended customer queries had a negative impact on repeated visits to the website which in-turn affected sales and brand image. Insecure payment authorization systems: their payment gateway was experiencing some issues which resulted in repeated declined payments and this demotivated customer from completing the purchase.