fromental
20th
century
FRONT COVER design - prunus colour - bitumen LEFT design - pop pop flowers colour - custom THIS PAGE design - magnolia colour - custom
something old, something new With many years experience creating, painting and restoring traditional chinoiseries and European scenics, our designers wanted to apply the same panoramic scale and production techniques to more contemporary compositions. Our 20th century designs are non-repeating, with styles ranging from elegant 30’s inspired floral patterns, through delicate 50’s conversational pieces to bold modern supergraphics. Hand-painted with optional touches of hand-embroidery, the wallpapers are available in a range of colourways on silk and opulent, lacquereffect backgrounds. Each is created with craftsmanship of the highest order and painstaking care, giving a timeless feel to modern motifs. Every fromental wallpaper is made to order with the pattern redesigned to perfectly fit the client’s room. The composition, colours and techniques are tailored to meet individual requirements.
“The tradition of skilled craft has almost disappeared in Europe so we’ve chosen to locate manufacturing in the country that hosts the world’s best painters and embroiderers for the designs we want to achieve, China. We have a window in history to produce works of the beauty and skill which have not been witnessed since the 18th century.” Tim Butcher, Creative Director
blossoms cherry blossom Painted and then finished with hand-embroidery, the stark, angular style of the tree is contrasted by the delicate embroidered cherry blossoms. plum blossom A simple, elegant design depicting plum trees in blossom with touches of hand-embroidery. prunus The richest of the three patterns, prunus is painted in an ‘unconscious’ style. The blossoms are painted and embroidered, the backgrounds a variety of plain and striated silks. Supremely elegant and beautiful, this design has quickly become a favourite for master bedrooms and dining rooms.
“It’s the quirks of their designs - from the turn of a bird’s beak to the shimmer of a cherry blossom which makes fromental’s work worth a second, third or tenth look.” Vogue Living
LEFT design - prunus colour - bitumen THIS PAGE design - cherry blossom colour - custom on azurite strata
20th century chinoiserie chinon A relief of a supergraphic chinoiserie design, painted in bold metallic colours over lacquered backgrounds. Sumptuous yet elegant, chinon is perfect for entertaining areas and has the added advantage of being particularly hardwearing and waterproof. pleasure of fishes A contemporary take on the famous 13th Century Chinese scroll painting, this charming depiction of minnows darting around the river is laced with metallics.
LEFT design - chinon colour - custom THIS PAGE design - pleasure of fishes colour - rockpool
20th century chinoiserie chinese sparrows Sparrows hop amongst the branches of a blossom tree to create an elegant and fun wallscape. This beautiful scene can decorate any space. Available simply painted, the blossoms can also be partembroidered to add touches of iridescent colour. singerie Based on a popular trend of the whimsical roccoco era, singerie features fashionably-attired monkeys engaged in various human pursuits set against a fantastical landcape of mountains, rivers and pagodas. Hand-painted with touches of hand-embroidery, it evokes a frivolous yet sophisticated feel. Singerie won a BIDA award for outstanding design innovation in 2008.
LEFT design - embroidered chinese sparrows colour - custom cream THIS PAGE design - singerie colour - tamarin
flora willow Inspired by a 1930’s fashion plate, a weeping willow in bloom becomes the focal point of a room, with further branches added as required. kauri Inspired by the sylvan chateaux of the Loire valley, a view through a copse of birch trees provides a calm and elegant backdrop. Painted in shimmering metallic paints with touches of embroidery. magnolia A western tree scenic painted in chinese unconscious style with touches of embroidery. keats A Japonist take on a maple leaf design giving an autumnal feel. Hand-painted with part-embroidery.
LEFT design - kauri colour - wyre RIGHT design - embroidered willow colour - custom
bérard Inspired by the illustrative work of Christian Bérard, loose gestural brushstrokes are rendered on an architectural scale to create a sequence of decorative panels. Hand-painted onto silk, bérard is available in a variety of styles including Classical, Art Deco, 18th Century, Tudor and Rococco. Within each style, a range of architectural and decorative elements are selected and the design is then recomposed to fit the specific elevations of a space.
ABOVE design - bérard, boulevard layout RIGHT design - bérard, etoile layout colour - custom
LEFT design - variegated leaves colour - byzant THIS PAGE design - chinese sparrows colour - autumn light
BACK COVER design - keats colour - cyder Brochure photography by David Jensen
about fromental Established in 2005, fromental aims to make the world’s most beautiful wallpapers. Combining skilled craftsmanship together with luxurious fabrics, Fromental’s distinctly British style blends classicism with a little of London’s fashion scene to create contemporary, timeless interiors. Our elaborate hand-painted and hand-embroidered designs now garner industry awards and adorn some of the most prestigious commercial and residential properties around the world.
“In tailoring such opulent layers, fromental imparts a rare, weak-in-the-knees sensuality to their decorative skins” Shelter