Waterfront Jim Gill Liverpool Vision
CREATING GREAT DESTINATIONS LIVERPOOL CITY CENTRE WATERFRONT
BT CONVENTION CENTRE, 21 OCTOBER 2009 JIM GILL, LIVERPOOL VISION
STRATEGIC REGENERATION FRAMEWORK
• Pier Head • Kings Waterfront • Commercial District • Cultural Quarter/Lime St • Retail Core • Hope Street Quarter • Live/Work District
WATERFRONT ‘THEN’
‘BUILDING BLOCKS’
• Cruise Liner Terminal – big ships • Pier Head – reinvigorated and remodelled • New Ferry Terminal – including other attractions • Canal Link – Leeds to Liverpool by water • Mann Island – museum, mixed use and canal basin • Albert Dock – Tate, museums, hotels, restaurants and bars ... • Kings Dock – Arena and Convention Centre, hotels, car park ...
WATERFRONT INVESTMENT STRATEGY 2003
Amion and Locum Destination Consulting commissioned by Vision to •
assess the potential for the proposed package of investments to create a ‘destination for tourism’
• assess economic impact • identify risks • advise on delivery
KINGS DOCK 2005
KINGS DOCK 2008
PIER HEAD 2009
REASONS FOR SUCCESS
•
Clear plan of action
• Strong management
•
Robust national economy
• Public engagement and support
•
Partner commitment
• Right place and time
... underpinned by significant funding interventions
NEXT STEPS - LINKAGES
Business District Pier Head Mann Island Albert Dock
Liverpool One Ropewalks
Kings Dock Baltic
WATERFRONT CONNECTIONS
•
Infrastructure, environmental and facility improvements
•
Core funding from Northwest Regional Development Agency
•
Significant contributions from landowners, attraction managers and other public bodies
•
Underpinned the importance of ‘collective action’
•
Created a focus for partnership
•
Helped to cement the ‘single destination’ concept
‘PREMIER LEAGUE’ WATERFRONT’
Locum Destination Consulting commissioned by NWDA to advise stakeholders on •
Partnership arrangements
•
Promotional activity
•
Positive experiences from other global waterfronts
•
Priorities for action
LIVERPOOL WATERFRONT PARTNERSHIP
• Arena and Convention Centre
• Liverpool Vision
• Albert Dock Company
• Merseytravel
• British Waterways
• National Museums Liverpool
• Cruise Liner Terminal
• Neptune Developments
• Gower St Estates
• Peel Holdings (Princes Dock)
• Homes & Communities Agency
• Tate Liverpool
• Liverpool City Council
• The Mersey Partnership
PARTNERSHIP – CURRENT ACTIVITY
• Waterfront Destination – City Gateway Signposting • Place Making • Wayfinding signage across the Waterfront • Marketing • Branding
• Event Management • Project Development • Waterspace animation • Linkages with other ‘destinations’ • Business Plan ...!
PIER HEAD 2009
THE WATERFRONT PARTNERSHIP