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North West Tourist Information Conference 2011 Workshop Session A Alternative Delivery Models For Tourist Information Steve Kessell Visit Cornwall

• In the beginning……

• A need to rationalise tourist information centre support.

• Inherited budgets £1.6 million - £400,000 spent running 4 TIC’s and grants to 19 others across the County.

• Actions…………….

• Move 4 owned TIC’s to new management/ ownership.

• Provide “tools to do the job” i.e. DMS, websites.

• Grant fund all (including 4 previously run) on more equitable basis.

• Story so far……………………

• Newquay TIC re-opened and moved to Town Council ownership.

• Falmouth TIC – 3 options including a staff run CIC, a local shop and ferry operator.

• St Ives – Town Council will re-open as seasonal office with self service information.

• Penzance – local tourism association joining forces with National Trust to provide Tourist Information Centre and ticket office.

• Newquay – TIC in 10 days!

8th April 2009 • 27th March 2009

• What you must have…………..

• • • • •

Willing partners who understand tourism!

An understanding of what TIC’s do.

Flexibility to “make it work”.

Tackle the dreaded “TUPE”.

Support delivery don’t dump!

Future and current plans………….

Visit Newquay Partnership.

TIC income generating business plan.

Stats, stats and more stats.

Integrate TIC into “tourism infrastructure” Investigate “digital” delivery and how the TIC can benefit.

• Balance the books!

• • • • • •

• Steve Kessell – Visit Cornwall • Thank you for listening – any questions • Please say who you are and where from and please speak loudly!!