www.nwgolfadventures.com
Golf, with a shot of country
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MOONSHINE GOLF
ndustries of all kinds suffered because of COVID-19 in 2020, but golf found a way to grow because of its ability to adapt to social distancing guidelines while appealing to the active, outdoor lifestyle that was limited in other ways. That growth means more people playing golf that traditionally would not have taken the time to pick up a club; more diversity in golfers means different ideas of what golf style should be. Enter Moonshine Golf, a new apparel company that defines itself as ‘golf, with a shot of country.’ Those who follow the PGA TOUR would likely equate camouflage shirts and hats with someone like Boo Weekley, but those kinds of patterns and colors have always been hard for amateurs to find in the retail market. Instead, players had to choose between traditional clothing or the more preppy options that have become popular. “We love golf, hiking, and fishing,” said Moonshine Co-Founder Andrew Mikowski. “We wanted to sell a line of golf clothes that you could wear and not have to go home to change before you do something else after golf.” Mikowski and two longtime friends had always wanted to be in business together and 2020 finally presented them with the opportunity to do so. Mikowski said they outlined their plan and started with a line of comfortable shirts, sweatshirts, and hats that helped define their brand. “It turns out that t-shirts are easy to get out there, but quality apparel takes months to design and prepare for sale,” said Mikowski. That’s why they worked with apparel designers who understood their focus and brought innovative ideas to the table. Starting in March, www.MoonshineGolf.com will launch sales of the company’s on-course line of apparel. That line will feature the ‘All-Day Polo,’ the ‘Boone,’ and the ‘Ozark.’ The ‘All-Day Polo’ (top right)is designed to be comfortable on and off the golf course. While fitting with Moonshine’s laid back style, the polo maintains a traditional look and feel. What makes it perfect for a full day of activities is the wicking material and the vented panel and mesh liner on the back that makes it incredibly breathable. The ‘Boone’ is a Lightweight Bamboo Henley Hoodie featuring the company’s signature camouflage design. The bamboo is a natural material that is both breathable and naturally antibacterial to keep you fresh during a full day of golf and other activities. Mikowski said the biggest game changing piece for Moonshine is the ‘Ozark,’ (bottom right) a hybrid golf and fishing shirt. It’s a long sleeve, button-down shirt with very breathable fabric. “I was wearing fishing shirts to play golf because they were so much more comfortable in the heat and humidity. We designed this as more of an outdoor shirt with cool touches for golfers like a tee pocket and magnets for ball markers.”
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Now that Moonshine Golf has its clothing ready for the world, the company is looking to the future to get its brand in front of more players. With that in mind, Mikowski said they’ve targeted specific markets across the country and want to solidify partnerships with country music singers. “We’re embracing our country roots and using our connections in Nashville, Tennessee to have fun mixing golf with country music. We’re planning tournaments around our active lifestyles where you’ll see golf paired with fishing and country music concerts. Golf courses will be venues for us.” For more information on Moonshine Golf or to place an order, visit www.MoonshineGolf.com.
FEB 2021
