THE IMPACT List

Highlighting The People And Companies Changing The Cannabis Landscape

Cannabis Marketing Association

INDUSTRY TRADE GROUP

Founded by Lisa Buffo in 2016, the Cannabis Marketing Association is an industry trade group with a mission to bring a positive perception to, and authentic understanding of, Cannabis and its consumers around the world. By supporting industry professionals through career resources, educational events and networking opportunities, the CMA has contributed to more approachable and informative marketing in the Cannabis space. thecannabismarketingassociation.com @cannamarketing

Ricardo Baca

JOURNALIST | FOUNDER, GRASSLANDS

Ricardo Baca is one of the most widely respected ganja journalists in the game. As a 20-year industry veteran, he was appointed as the first-ever Cannabis editor of The Denver Post in 2013 and founded the news vertical The Cannabist before launching Grasslands in 2016. This “journalism-minded” marketing and PR agency based in Denver empowers brands in highly regulated industries, from Cannabis to psychedelics and spirits – earning him a spot on Fortune’s 7 Most Powerful People in America’s Marijuana Industry and Marketer of the Year by AdCann. mygrasslands.com | @bruvs

40 Tons

CANNABIS ACTIVISTS | SOCIAL JUSTICE REFORM

In 2013, Corvain Cooper was sentenced to life in prison for a nonviolent Cannabis offense while states across the nation began to decriminalize possession and personal use. He received a “winning lottery ticket” on the last day of Donald Trump's presidency in 2021: clemency.

After his release, Cooper, along with his team, Loriel and Anthony Alegrete, started 40 Tons with the sole purpose of fighting for social justice and diversity in Cannabis. In addition to their CPG line in California, New York and other states, the brand puts on career conferences, offers educational programs and mentorship, and has set up a foundation to help provide second chances for those who have been impacted by the War on Drugs to work in the legal industry. 40tons.co | @40tonsbrand

nba ATHLETIC LEAGUE

The National Basketball Association recently announced a revolutionary move allowing players to promote and invest in Cannabis companies – one that we can only hope other sporting leagues will soon follow. With Cannabis removed from the league’s drug testing program, players will no longer be penalized for personal use and will also be able to promote and invest in Cannabis companies. Talk about a slam dunk for stoners. nba.com | @nba

Women Employed In Cannabis

FOUNDER | KYRA REED

Founded by Kyra Reed in 2017, Women

Employed in Cannabis is a safe place for all women working with the plant to participate in the mission of creating a fair, just and equitable industry. With a Facebook Group to share resources and support as well as virtual networking events, in-person meetups, and “Women’s Lounges” at Cannabis conferences across the country, WEIC is working to create a more inclusive industry for the next generation of women in weed. womenemployedincannabis.com

Rick Simpson

MEDICINAL CANNABIS ADVOCATE | FULL EXTRACT CANNABIS OIL

Rick Simpson is the man who first made the extraordinary claim that super-potent, whole-plant Cannabis oil could actually shrink tumors and cure cancer. Though not a doctor or scientist, the humble Canadian engineer began producing the full-spectrum extract Cannabis oil (FECO) that eventually came to be known as “Rick Simpson Oil” (RSO) or “Phoenix Tears” in 2001 – at first, to treat his own skin cancer, then later to supply to thousands of other patients free of charge. For this, he was convicted and forced to flee North America and live in exile in Croatia. It’s not an exaggeration to say that everyone who’s used Cannabis oil to treat their cancer in the past two decades owes Rick Simpson a debt of gratitude.phoenixtears.ca | @ricksimpsonoil

Champs Trade Shows

CANNABIS INDUSTRY EVENTS

CHAMPS was the first trade show of its kind in the Cannabis industry, paving the way for modern-day events like Hall of Flowers (also mentioned on this list) and our very own Leaf Bowls! Since 1999, CHAMPS has been hosting annual trade shows in Las Vegas, Atlantic City, Denver, Orlando and Chicago – bringing together some of the most innovative brands, manufacturers, distributors and artists in the space. champstradeshows.com @champstradeshows