THE IMPACT List

Highlighting The People And Companies Changing The Cannabis Landscape

The Emerald Cup

GROUNDBREAKING CANNABIS EVENT

Nowadays referred to as the “Academy Awards of Cannabis,” the Emerald Cup started in 2004 as an underground sungrown Cannabis competition among the Emerald Triangle’s outlaw farmers. Run by founder Tim Blake and his daughter Taylor, the Emerald Cup has continued to set the standard for modern-day Cannabis competitions by enlisting the industry's top experts as judges, establishing terpene profile-based judging subcategories, and honoring sustainable farming practices and legacy cultivators. theemeraldcup.com | @theemeraldcup

ana willey OWNER | CAM

In 2018, Anna Willey moved her brand CAM from Colorado to California. Since then she's worked to cement the name and in 2022-23, she became the largest female Cannabis producer in the country when she activated a 2,000-light facility in Sacramento. In May, the company went multi-state by expanding into 30 Pharmacann stores in Colorado – where they first started. Her firm stance that price shouldn’t keep someone from access to quality is why the M in CAM still stands for Medicine. camdispensary.com | @camstr007

Laganja Estranja

ADVOCATE & ENTERTAINER

Laganja Estranja is a transgender advocate for Cannabis use and LGBTQ rights. As a professional choreographer and dancer, she believes Cannabis motivates and challenges your creativity. Since first gaining national attention as a contestant on “RuPaul's Drag Race” in 2014, she's gone on to have appearances on “Bong Appetit,” “Now This” and “Getting High with Doug.” She's also created education and outreach with her medicated dance classes, her World of Wonder show “Puff Puff Sessions,” and as co-host of the Twitch streaming series “Misters & Marys with Adam Ill.” laganjaestranja.com

Last Prisoner Project

Drug Reform Activists

The Last Prisoner Project was founded in 2019 by drug policy reform activist Steve DeAngelo, Cannabis entrepreneur Andrew DeAngelo, and music industry veteran Dean Raise. The organization was born out of the belief that no one should remain incarcerated for Cannabis offenses and focuses on three core criminal justice reform initiatives: release, record clearance and reentry support. LPP has given micro grants to over 300 constituents, matched over 80 with pro-bono attorneys through its Cannabis Justice Initiative, and been involved in freeing over 70 Cannabis prisoners nationwide. lastprisonerproject.org

@lastprisonerproject

Jimi Devine

JOURNALIST | FOUNDER, TRANS BAY CHALLENGE

Bringing both the hype and the heat via bylines in every major pot publication and weed website, journalist Jimi Devine has emerged as one of the most popular and prolific voices in marijuana media in the past several years. In addition to his editorial endeavors, Jimi is also the man behind one of Northern California’s hottest new happenings: the Trans Bay Challenge – a one-day connoisseur Cannabis competition/party launched in the fall of 2019 and designed to determine the best bud in the Bay. jimidevine.com | @thejimidevine

Grassroots California

CLOTHING BRAND | DESIGNERS

When it comes to the headiest of hats, there’s no topping the team over at Grassroots California. Founded by former real estate financier Ryan "Ruga" Connolly in 2008 as a passion project born out of his love for music, fashion and weed, the Denver-headquartered company quickly became renowned for their high-quality, custom-embroidered ball cap designs – including countless celebrity collabs and limited artist editions. Today, what began as a mere backpack trap on the Venice Beach boardwalk is a multi-million-dollar streetwear brand in 300 stores worldwide. grassrootscalifornia.com | @grassrootscalifornia

@laganjaestranja

Ali Jamalian

OWNER, SUNSET CONNECT | CHAIRMAN, SAN FRANCISCO

CANNABIS OVERSIGHT COMMITTEE

Successful businessman, equity operator, Owner of Sunset Connect, Chairman of the San Francisco Cannabis Oversight Committee, and former plug for half of SF – these are all ways to describe Ali Jamalian. With 20+ years of experience, Ali is a rallying force for Bay Area Cannabis producers, dispensary owners and industry personalities alike. This year he helped gain national attention for the plight of Bay Area shop owners and dispensary workers who have seen a dangerous rise in armed robberies. sunsetconnect.co | @jahmillion415

Cannabis Media Council

CANNABIS MEDIA/PR

Just formed in September 2022, the Cannabis Media Council is a nonprofit group comprised of an impressive roster of media, marketing and PR professionals from prominent publications, organizations and corporations whose mission is to foster a positive public perception towards Cannabis. Their inaugural campaign, entitled “I’m High Right Now,” targets older Americans with the message that contrary to the myths of harm, Cannabis can actually improve their daily lives. cannabismediacouncil.com | @cannabismediacouncil