2011-2012 rate card • northwest student media
MISSOURIAN
MN
CONVERGING CAMPUS & COMMUNITY
2011-2012 RATES DISPLAY ADVERTISING Open Rate – $6.25 per column inch (PCI) Political ads are payable in advance, must conform to the Missouri campaign disclosure laws and must show clear endorsement. A 10% discount is offered for prepayment of ads by 5 p.m. the Wednesday before the Thursday paper is scheduled to run. Campus Rate – $4.25 per column inch (PCI) Available to Northwest Missouri State University departments, clubs and organizations. Color Rates Four-color $4 PCI (maximum charge $105) Two-color $3 PCI (maximum charge $80) One-color $2 PCI (maximum charge $60)
Display Ad Sizes and Total Prices Options FULL PAGE Four-color Two-color One-color Black & White
OPEN
CAMPUS
$709.93 $684.93 $664.93 $604.93
$516.35 $491.35 $471.35 $411.35
HALF PAGE Four-color Two-color One-color Black & White
$404.85 $379.85 $359.85 $299.85
$308.90 $283.90 $263.90 $203.90
FOURTH PAGE Four-color Two-color One-color Black & White
$284.94 $259.94 $237.51 $179.94
$227.34 $202.34 $179.91 $122.34
EIGHTH PAGE Four-color Two-color One-color Black & White
$144.96 $130.82 $116.68 $88.40
$116.66 $102.52 $88.38 $60.10
TWO BY FIVE Four-color Two-color One-color Black & White
$102.50 $92.50 $82.50 $62.50
$82.50 $72.50 $62.50 $42.50
BUSINESS CARD Four-color Two-color One-color Black & White
$41.00 $37.00 $33.00 $25.00
$33.00 $29.00 $25.00 $17.00
FRONT PAGE BANNER
AD FREQUENCY SAVINGS
CLASSIFIED ADVERTISING
(applicable only for 15 weeks) Not good with any other frequency discounts.
Four-color
25% - New Advertister Plan
$100.00
$4.25 for the first 25 words. $0.15 per word after the first 25 words.
5% - 2-4 runs 15% - 8-11 runs 25% - 20-28 runs
10% - 5-7 runs 20% - 12-19 runs
Guides & Previews FULL PAGE Four-color Two-color One-color Black & White
$447.50 $427.50 $407.50 $367.50
FOURTH PAGE One-color $113.50 Black & White $73.50
HALF PAGE Four-color Two-color One-color Black & White
$263.75 $243.75 $223.75 $183.75
EIGHTH PAGE One-color Black & White
$76.75 $36.75
INSERTS
SPONSORSHIPS
Weekly 1-4 pages 5-12 pages 14+ pages
Athlete of the Week $2,000 for 28 issues
$60 per 1,000 $100 per 1,000 $150 per 1,000
Home Football Game Previews 5 small ads
$100
Coupon - New Student Guide 1 coupon 2 coupons
$50 $100
AD RACKS Northwest Missourian distributes approximately 3,000 of its 4,000 newspapers to 56 locations on the Northwest campus and throughout the city of Maryville. Advertise your business on the 26 newspaper racks in academic buildings and residence halls across the campus. OPTION 1 $2,000/trimester OPTION 2 $1,500/trimester Prices include the cost to print the ads as well as placement on newspaper racks.
Puzzles $100 (28 issues) or $50 (14 issues) Calendar of Events $100 (28 issues) or $50 (14 issues) Sports Statistics $100 (28 issues) or $50 (14 issues) NCAA Bracket $50 for 1 spot or $100 for 2 spots.
DIRECTORIES Weekly Church Directory $150 per school year. Monthly Retail & Automotive $100 per school year. Food & Entertainment $100 per school year. Wellness & Health $100 per school year.