Missourian
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April 7, 2011 | V86 | N26
American Marketing Association hosts ‘Speedy Marketing’ By Mary Connors Missourian Reporter
Northwest’s American Marketing Association hosted its first “Speed Marketing” conference on Monday in the J.W. Jones Student Union Ballroom. The AMA’s professional organization is responsible for fostering individuals and organizations that lead, teach and develop marketing worldwide. With over 150 students in attendance, the event was open to college students of any major, as well as local high school students. “We invited area high school kids to get them exposed to AMA, future careers in marketing and to expose
them to the Northwest experience,” Allison Hoffmann, AMA faculty advisor said. The “Speed Marketing” conference’s primary focus was directed toward trends in an emerging market, tactics on how to market and emphasized the importance of networking. Keynote speakers Brooks Thomas, Emerging Media Coordinator and Southwest Airlines were present, as well as representatives from Big Brother Big Sister and Habit for Humanity, along with many other representatives from marketing, media planning and logistics associations. Students participated in lec-
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unwrapping
the truth College campuses remain the hotbed of STIs
See AMA | A6
By Trey Williams News Editor
Vedera to open for Goo Goo Dolls next week By Amanda Schulte-Smith Feature Editor
The Student Activities Council did not look far to find the opening band for the spring concert next weekend headlining the Goo Goo Dolls. Blue Spring’s native band Vedera will open for the 90s chart toppers, complementing the band perfectly with their laid back alternative sound. Vedera has been recording for the past six years, quickly expanding their fan base by touring around the country and releasing their albums on iTunes. Patrick Solomon, SAC concert director, says the band will bring in many fans from the Kansas City area and will make a great addition to the show. “They are very popular around the Kansas City area, they have opened for the Goo Goo Dolls in the past,” Solomon said, “We didn’t know we had to bring in an opening band at first, so when we found that out we had thought of Vedera. Vedera is known for bringing a strong stage presence with them wherever they go,
Editor’s Note: The following anecdote is not a true story, but a means of illustrating the dangers college students are faced with on a daily basis. Sarah, a freshman attending her first college party, sits on the couch toward the back of the room. Her friends, girls a bit more extroverted than she, have left her with a temporary companion—a Solo cup full of Smirnoff vodka and orange juice. Looking up from her cup of empty hopes and shaky confidence, she notices a group of guys gawking at her. She smiles. Joe, a 22-year-old women connoisseur, struts her way. He’s kind, they chat and share a moment of sexual tension. He asks her if she would like to go somewhere quieter to chat and without hesitation they are off. Once alone, he is not forceful but slowly begins to kiss her neck. She is no stranger to the situation but the alcohol spiked with her desire to make a good impression blurs her judgment. She asks if he has a condom “No, but trust me it’s OK” he says. She wakes the next morning, head pounding, and Joe is gone. He might has well have left a note that read, “by the way, you might want to get tested.” According to www.nursingschools.net, more than 45 percent
adding a unique sound having a woman as their lead singer. The band created a name for itself in the last couple of years through touring with The Fray even having a couple of their songs featured on the TV show “The Hills.” “We knew that Vedera had such a big following so we anticipated more ticket sales this year. We had to make some adjustments to how the stage would be set up and how many people we could bring into the arena,” Solomon said. The spring concert has already sold over 2,000 tickets and SAC has made efforts to expand Lamkin Arena in order to fit as many students as possible. “I would definitely encourage students to come out and see the show. The ticket prices couldn’t be better and we will be having another dance off this year so students that get there early could have the chance to win a free iPad,” Solomon said. Tickets will sell for the concert April 15, all tickets are general admission and will be available until the weekend before the show.
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phi mu alpha piano bash
News Briefs
U.K.’s Birmingham City University continues student employment talks By Philip Gruenwald Associate Editor
Our esteemed associates from Birmingham City University returned today to continue a partnership with Northwest that started years ago. They will converge with Northwest’s administration about the student employment programs from both universities, including the programs’ organization to enhance stu-
dent experience, the value of student employment to their respective institutions and how students are attracted to the program. Representatives from BCU first became interested in Northwest’s student employment program when former president Dean Hubbard spoke at a conference in England several years ago. In January 2010, they set foot on Northwest’s campus for the
first time, intrigued about our vast and multi-faceted student employment program. They returned this weekend to maintain their observation of our program, and also present their university’s relatively new introduction to student employment. They present their Student Academic Partners Scheme 3:30 Friday in the J.W. Jones Student Union Boardroom.
Northwest leaders visit Jefferson City By Philip Gruenwald Associate Editor
kEvin birdsell | CHIEF VISUAL JOURNALIST
SOPHOMORE CONNOR HENDRICKS slams a sledgehammer into the front of a piano on Friday. Phi Mu Alpha has been put on the piano bash the last four years as a fundraiser during the High School District Music Contest.
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Four Northwest administrators spent two days in Jefferson City this week, honoring faculty and discussing issues in public higher education. President John Jasinski, Provost Doug Dunham, Joyce Piveral, dean of the College of Education and Human Ser-
vices and Carla Edwards, chair of the psychology and sociology department attended Governor Jay Nixon’s luncheon Wednesday. Included was an award recognition for Dr. April Haberyan, the 2011 recipient of the Governor’s Award for Excellence in Education. Wednesday afternoon, Jasinski joined Missouri’s other four-year univer-
INSIDE Check out One Day Without Shoes inside as we look at how Northwest students take part in TOMS Shoes’ One for One movement. FEATURES | PAGE 7
sity presidents in an open discussion of issues, best practices and ways the leaders can learn from each other. The Coordinating Board for Higher Education met at 2:00 Thursday, discussing the state of Missouri’s higher education institutions in light of state budget cuts, tuition raises and waivers and other topics.