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MeeT thE future, NORTHWEST STUDENT MEDIA We are the No.1 source for news, sports, features and entertainment of Northwest Missouri State University for students, faculty, staff and alumni, as well as residents of the Maryville community. The Northwest Missourian, weekly newspaper; NWMissourinews.com, daily online news website; Tower Yearbook; KNWT Channel
8, television station; and KZLX 106.7 The X, radio station, are all solely produced by Northwest students. Their work is consistently recognized for excellence by the Missouri College Media Association, Associated Collegiate Press, College Media Association and College Newspaper Business and Advertising Managers.
TABLE OF CONTENTS
CONTACT INFORMATION
P.3 Calendar & Distribution Dates
030 Wells Hall 800 University Drive Maryville, Mo. 64468
P.4 Northwest Missourian Rates P.5 P.6 P.7 P.8 P.9 P.10 P.11 P.12
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Northwest Missourian Specials Online Advertising & Mobile App Tower Yearbook KNWT Channel 8 KZLX 106.7 The X Directory Student Media Policies Distribution Map
PHONE 660.562.1635 FAX 660.562.1521 nwmadv@nwmissouri.edu
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Weekly Issues Guides and Previews Aug. 29 - Fall Sports Preview Oct. 31 - Homecoming Guide Nov. 14 - Winter Sports Preview Nov. 21- Heartland View March 6 - Spring Sports Preview Apr. 17- Heartland View June - Cats Guide
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Northwest Missourian
facebook.com/TheMissourian @TheMissourian
The Northwest Missourian is a free weekly newspaper covering the news, sports and events on campus and in Maryville from late August through late April of every academic year. Every week 4,000 copies are distributed on the Northwest campus and in Maryville, Mo.
SIZES
COMMUNITY
COMMUNITY
THURSDAY | APRIL 25, 2013
2x2 Fourth Page 3x9.5953 2x5
Half Page 5 col x 9.5953
A3
FULL PAGE Four-Color Two-Color One-Color Black & White
CAMPUS
COMMUNITY
CAMPUS
$709.93 $684.93 $664.93 $604.93
$516.35 $491.35 $471.35 $411.35
HALF PAGE Four-Color Two-Color One-Color Black & White
$404.85 $379.85 $359.85 $299.85
$308.90 $283.90 $263.90 $203.90
FOURTH PAGE Four-Color $284.94 Two-Color $259.94 One-Color $237.51 Black & $179.94 White
$227.34 $202.34 $179.91 $122.34
EIGHTH PAGE Four-Color $144.96 Two-Color $130.82 One-Color $116.68 Black & $88.40 White
$116.66 $102.52 $88.38 $60.10
TWO BY FIVE Four-Color Two-Color One-Color Black & White
$82.50 $72.50 $62.50 $42.50
TWO BY TWO Four-Color Two-Color One-Color Black & White
$33.00 $29.00 $25.00 $17.00
$102.50 $92.50 $82.50 $62.50
$41.00 $37.00 $33.00 $25.00
CALCULATING COST (Rate X Total Col. Inches) + Color - % frequency discount = TOTAL COST Four-color $4 PCI (maximum charge $105) Two-color $3 PCI (maximum charge $80) One-color $2 PCI (maximum charge $60)
COLOR
DISPLAY RATES Community Rate – $6.25 per column inch This is the local, regional, national and political rate. It is noncommissionable. Political ads are payable in advance, must conform to the Missouri campaign disclosure laws and must show clear endorsement.
FREQUENCY 10% - 5-7 runs 20% - New Advertiser Plan
15% - 8-11 runs (applicable only for one trimester) 20% - 12-19 runs *Not good with any other frequency 25% - 20-28 runs discounts.
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1 columN = 1.9167"
Campus Rate – $4.25 per column inch Available to Northwest Missouri State University departments, clubs and organizations only.
2 columns = 4"
3 columns = 6.0833"
NorthwesT MissourIan SPECIALS FALL SPORTS PREVIEW, HOMECOMING GUIDE , CATS GUIDE & HEARTLAND VIEW DINING
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Fourth Page 3.542 x 4.2906”
Eighth Page 3.542 x 2.0619”
Half Page 7.25 x 4.2906”
INSERTS
Buy into all Missourian specials and and earn a 5% discount.
NCAA Bracket $50 for 1 spot or $100 for 2 spots
FRONT PAGE BANNER
5 columns x 1.5” at the bottom of the front page. Four-color $100.00
CLASSIFIEDS
$4.25 for the first 25 words and $0.15 per word after. 5 columns = 10.25"
$263.75 $243.75 $223.75 $183.75
DISCOUNT
Puzzles $100 (28 issues) or $50 (14 issues)
Weekly 1-4 pages $60* 5-12 pages $100* 14+ pages $150* *Prices based on per 1,000
HALF PAGE $447.50 Four Color $427.50 Two Color $407.50 One Color $367.50 Black & White
FOURTH PAGE EIGHTH PAGE One Color $113.50 One Color $76.75 Black & White $73.50 Black & White $36.75
SPONSORS
Minimum Size 3 x 5” Maximum Size 10.5” x 10”
4 columns = 8.1667"
FULL PAGE Four Color Two Color One Color Black & White
Calendar of Events $100 (28 issues) or $50 (14 issues) Sports Statistics $200 (28 issues) or $100 (14 issues) Athlete of the Week $2,000 for 28 issues
DIRECTORIES Standard size 2.2637 x “2.1856” Black and White
Weekly Church Directory $150 per academic year Monthly Retail & Automotive $100 per academic year Food & Entertainment $100 per academic year Wellness & Health $100 per academic year
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online Advertising AND MOBILE APP AD RATES
AD SIZES
NO CONTRACT A PAGE CURL
$15.00 per week
B WEATHER SPONSOR 88 x 31 pixels
$15.00
C TOP LEADERBOARD 728 x 90 pixels
$15.00
D RAIL TOP SQUARE 300 x 250 pixels
$9.00
E RAIL MIDDLE SQUARE 300 x 250 pixels
$8.00
F RAIL BOTTOM SQUARE 120 x 90 pixels G LEADER BOTTOM SQUARE 728 x 90 pixels
$6.00
H TILE BOTTOM SQUARE 200 x 90 pixels
$5.00
C
D
$5.00 E
Classified and Text Links are managed by CampusAve.com and CampusBlvd.com. To advertise visit www.nwmissourinews.com/classified.
OPTION 1: $400 - one year subscription - pay $50 a month for 8 months.
OPTION 2: $400 - one year subscription - pay $400 upfront and receive 6 push notifcations OPTION 1: $700 - one year subscription - pay $700 upfront and receive 12 push notifications.
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F
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TOWER YEARBOOK Established in 1921, Tower Yearbook captures the history of the University in a 352-page book along with an interactive DVD. The books are distributed in April every academic year.
facebook.com/TowerYearbook @NorthwestTower
2,500 BOOKS
DISTRIBUTED EACH YEAR
INDEX ADVERTISING FULL PAGE $250 8.3333” x 10.6667” HALF PAGE VERTICAL 8.3333” x 5.2504”
$125
HALF PAGE HORIZONTAL 4.0834” x 10.6667”
$125
FOURTH PAGE 4.0834” x 5.25”
$75
EIGHTH PAGE $30 4.0834” x 2.5414” All listed prices are the total amount per ad.
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KNWT CHANNEL 8
facebook.com/KNWT8 @KNWT8
KNWT Channel 8 is the friendly, local, television partner here to help campus departments and organizations as well as community businesses and organizations spread their video messages across the Northwest campus, the Maryville community, and the web. KNWT strives to provide informative and entertaining programming while providing quality training to aspiring broadcasters.
PACKAGES # of ads per night
# of ads per week
# of ads per semester
Price per spot
8
32
320
1.25
12
48
480
1.25
24
96
960
1.04
SPONSORSHIPS $250/semester or $400/year
Hour Show Mentions at the beginning, end, and all commercial breaks
Community: $40/week or 400/semester Campus: $35/ week or 350/semester Community: $60/week or $600/semester Campus: $55/ week or 550/semester Community: $100/week or $1000/semester Campus: $95/ week or 950/semester
Half Hour Show 4 Mentions
Quarter Hour Show 3 Mentions
SCHEDULE
PROGRAMMING
KNWT programming is original in nature and entirely student-produced. Programming airs once from 6 p.m. to 8 p.m. and then loops between 8 p.m. and 2 a.m. every Monday through Thursday during the trimester.
Shows cover Bearcat and Spoofhound athletics, campus and community news, area history and events, video games, and student film and music video production.
SPONSORSHIPS
RATES
$250 per semester or $400 per year Mentioned in a “Brought to you by� statement and logo shown to viewers during the beginning, end and any commerical breaks during the program. Quarterhour programs will include three mentions and halfhour programs will include four mentions.
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Price per week/semester
Based on the number of commercial spots per week. All packages are based on a 10-week KNWT semester schedule and do not include a one-time production fee per commercial.
KZLX 106.7 THE X
facebook.com/KZLXFM @KZLXFM
KZLX 106.7 “The X”, is a low-power FM radio station broadcasting hit music, news, sports coverage and talk shows to the northwest Missouri region, 24 hours a day and 7 days a week. The X is also online at kzlxfm.
13,000
PROGRAMMING
VIEWERS & LISTENERS
Featuring music and programming to meet the needs of the northwest Missouri region, The X’s programming is comprised of the current charts for the Top 40, Rock, Hip Hop, Rap and Alternative formats, combined with selected future hits, specialty shows and local sports coverage.
GENERAL STATION SPONSORSHIP PACKAGES Cost
Underwriting spots per day
$3,500
4
$2,500
4
All MHS Sports One NWMSU Sports
$1,500
4
All MHS Sports One NWMSU Sport
RATES
Sports All MHS Sports All NWMSU Sports
Additional Sponsorships Specialty show of choice Thursday Northwest Student Media Day Thursday Northwest Student Media Day
2 underwriting spots per day
4 underwriting spots per day
6 underwriting spots per day
8 underwriting spots per day
Weekly
$26
$46
$61
$71
Trimester
$400
$650
$850
$1000
Year
$650
$1000
$1275
$1475
PROGRAM SPONSORSHIPS NWMSU Sports
MHS Sports
Thursday Remotes
Specialty Shows
Trimester
$1000 per spot
$750 Football
$400
$250
Year
$1000 per spot
$600
$350
LIVE RADIO REMOTE PACKAGE: $150, 2 hours on location with 1 week of underwriting
*Spots per day are scheduled from 8 a.m. to 8 p.m., Monday through Friday. *Double the spots per day on any of the general sponsorship packages for only $500 more for the year. *Maryville High School sports are home football games, 4 boys basketball games, and 2 girls basketball games. *Northwest Missouri State University sports are home football games (and the Fall Classic), home men’s and women’s basketball games and home baseball games. Other sportscasts will include select volleyball and softball games. *Specialty shows generally air for 2 hours, one day during the week. Specialty show sponsorship includes name mention in show promo spots as well as during the entire show. *Thursday remotes sponsorship includes sponsor banner at remote location and sponsorship mentions in promotional spots and during broadcast. *Bearcat Sound & Recording: ask about DJ/sound reinforcement for live and special events.
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Directory Steve Chappell Director of Student Publications 660.562.1365, office stevenc@nwmissouri.edu
Trey Williams Editor in Chief – Northwest Missourian 660-562-1224 s505751@mail.nwmissouri.edu
William Murphy Director of KNWT-Channel 8 660-562-1469 wmurphy@nwmissouri.edu
Kelsey Schriver Editor in Chief – Tower Yearbook S514946@mail.nwmissouri.edu 660-562-1528
John Pluskota Director of KZLX 106.7 (660) 562-1677 jplus@nwmissouri.edu
Chance Parsons General Manager – KNWT - Channel 8 S508473@mail.nwmissouri.edu 660-562-1635
Leslie Murphy Advertising/Underwriting & General Media Manager 660-562-1530, office lmurphy@nwmissouri.edu
Danielle Mullens General Manager – KZLX - 106.7 S508408@mail.nwmissouri.edu 660-562-1635
Devon Hatfield Marketing and Advertising Manager 660-562-1635 s511301@mail.nwmissouri.edu Angela Bode Graphic Artist Manager 660-562-1635 s510914@mail.nwmissouri.edu 10
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STUDENT MEDIA POLICIES 1. Underwriting or advertising or sponsorship(s) may be placed at Northwest Missouri State University’s Student Media Office at 030 Wells Hall, 800 University Drive, Maryville, MO 64468; by calling 660-562-1635 and an account executive will be assigned to service all marketing and promotion needs; or by e-mail, nwmadv@nwmissouri.edu by forwarding the information as well as mailing the proper payment to the address above. Classified ads may be placed by phone, 660562-1635; e-mail, nwmadv@nwmissouri.edu; or fax, 660562-1521. Call 660-562-1635 for further information, but no other underwriting or advertising or sponsorship(s) will be accepted by telephone without written approval. 2. The Northwest Student Media Department can assist a client with all marketing and promotion needs including campaigns, production and design of underwriting or advertising or sponsorship(s), or remote(s) and event marketing. 3. Deadline for print and online advertisements and inserts is 5 p.m. the Thursday prior to publication. Deadline for classified advertisements is 5 p.m., Tuesday prior to publication. The advertising/general media manager must receive one copy of the insert(s) two weeks prior to publication for review. Ready-to-insert copies should arrive at the production plant at least four business days before publication. Send to NPG Printing Co., c/o Northwest Missourian, 1301 South 58th Street, St. Joseph, MO 64507. Full circulation is 4,000 copies. Campus-students only circulation is 2,000 copies. 4. Deadlines for radio underwriting and television advertising is two weeks prior to the initial airdate. For broadcast production consultations and/or questions, call 660-562-1635. 5. All underwriting or advertising or sponsorship(s) is subject to acceptance by the advertising/general media manager and faculty advisers of Northwest Student Media, which reserves the right to reject underwriting or advertising or sponsorship(s) at its sole discretion at any time prior to publication or broadcast. 6. Northwest Student Media will not accept underwriting or advertising or sponsorship(s) that is libelous; untrue; promotes academic dishonesty; promotes irresponsible use of alcohol; violates any local, state or federal laws; or encourages discrimination against any individual or group on the basis of race, sex, age, creed, religion, national origin or disability. 7. Underwriting or advertising or sponsorship(s) using
a person’s name, photograph or other likeness must be authorized to run by written consent of the person named or pictured. 8. Print advertising having the appearance of news must have the word “Advertisement” printed above and be bordered. 9. Underwriting must meet all Federal Communications Commission (FCC) guidelines. 10. The client and/or advertising/marketing agency assumes full and complete responsibility and liability for the content (including text, text representations, illustrations, graphics, photos and copyrights) of all underwriting or advertising or sponsorship(s) printed or broadcasted pursuant to the agreements, and shall indemnify and save Northwest Student Media at Northwest Missouri State University harmless against any demands, claims or liability. 11. Northwest Student Media will make all reasonable efforts to see that all underwriting or advertising or sponsorship(s) is published or broadcasted as accepted, and that pre-printed inserts are distributed as ordered. However, Northwest Student Media will not be liable for any consequential damages resulting from failure to do so. 12. Clients and advertising/marketing agencies forwarding insertion orders which contain incorrect rates or conditions are hereby advised that underwriting or advertising or sponsorship(s) called for will be inserted and/or broadcasted and charged in accordance with the rates and terms of the agreements and the Northwest Student Media Kit in effect at the time of publication and/or broadcast programming. Failure to make an order correspond in price or terms will be regarded as a clerical error and the underwriting or advertising or sponsorship(s) will be inserted without further notification. 13. Premium placement is not sold nor guaranteed. 14. Cancellation of underwriting or advertising or sponsorship(s) placement is accepted until the reservation deadline. If a client decides to pull underwriting or advertising or sponsorship(s) after placement has been guaranteed and/or during broadcast, the client may pay up to 100 percent of the full cost of the underwriting or advertising or sponsorship(s). 15. Proofs, underwriting, and/or commercials will be delivered or sent via e-mail, upon the client’s request, for any one or more submitted. Deadline for print corrections is 5 p.m. the Tuesday prior to publication. Deadline for radio underwriting and television advertising is two days before
the initial airdate. 16. Northwest Student Media is not responsible for underwriting or advertising or sponsorship(s) copy omission, typographical errors or any unintentional errors that may occur in underwriting or advertising or sponsorship(s) other than to correct the error in the next underwriting or advertising or sponsorship(s). 17. Northwest Student Media will not consider adjustment of payment for any underwriting or advertising or sponsorship(s) involving typographical errors of erroneous insertion unless notice is given to the advertising/general media manager within ten (10) days of receipt for the first monthly statement showing the charge in question. Northwest Student Media shall not be held liable for more than one incorrect insertion of any underwriting or advertising or sponsorship(s). 18. Invoices are delivered either with a copy of the newspaper by an account executive every week or are mailed at the end of each month with the monthly statement from Northwest Missouri State University, unless otherwise requested. 19. All statements and/or invoices for underwriting or advertising or sponsorship(s) placed with Northwest Student Media are mailed at the end of each month and are due by the 15th day of the following month, unless otherwise requested. Each client and advertising/marketing agency will be given a 919#, please include this number with your payment if you do not include the payment stub with your payment. Payments can be made using cash, check, or money order. Payments should be sent to: Cashiering Department, Northwest Missouri State University, 800 University Drive, Maryville, MO 64468-6001. Please note the payment is for Northwest Student Media. 20. Payment of the full balance is required or the client will pay a 1% per month finance fee on the remaining balance. 21. All new accounts will be required to pay in advance for one trimester (15 weeks) until credit is established. 22. All bar and tattoo establishments as well as politicians and political campaigns will be required to pay in advance. 23. A $25 fee will be charged to the client for each returned check. 24. All accounts 90 days past due will be considered delinquent and will not be extended credit until a significant portion of the balance is paid to Northwest Student Media. 25. Verbal agreements, promises or waivers of any nature not contained in Northwest Student Media Kit shall not be binding.
DISTRIBUTION MAP
CAMPUS One location Multiple locations Student Media Office
COMMUNITY
Mn
Bearcat Lanes Best Inn and Suites Bumper to Bumper Casey’s on 16th Street and 1st Street Maryville Chamber of Commerce Maryville City Hall Cline’s Hair Studio Comfort Inn Deluxe Dollar General north Holiday Inn Express Hy-Vee and Hy-Vee Gas Station Maryville Public Library Monica Patton Insurance Agency Movie Magic Nodaway Valley Bank
Missourian
Northwest Missouri Credit Union Powell Optometry ReMax Reality Quick Cash Shelter Insurance - Todd Stagner Shop & Hop St. Francis Hospital Super 8 The Spec Shoppe US Bank, north and south locations Bram Funeral Home Walgreen’s Wal-Mart U.S. Post Office Dr. Gardner Dentistry My Favorite Muffin
Interested in having a Northwest Missourian Distribution Rack, contact the Northwest Student Media Department. Wells Hall #030 800 University Drive Maryville, Mo 64468 PHONE 660.562.1635, FAX 660.562.1521 nwmadv@nwmissouri.edu
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YOUR AD HERE
For an Ad Rack Advertisment, see the Northwest Missourian Specials Page 4.