Seed PitchRoundDeck NXT FRANCHISEFASTLVLFOOD
Slide 3 Slide 4 Slide SlideSlideSlideSlideSlideSlides5-1415-171819202122 TABLE CONTENTSOF Executive Summary OperationsSolutionProblem & Expansion FinancialsWhat’sTeamUnitMarketEconomicsnext
SUMMARYEXECUTIVE A $648BN MARKET RIPE FOR DISRUPTION Publicly listed Fast Food Chains cannot make radical moves on their supply chains and therefore cannot keep up with fast evolving customer expectations regarding animal-free offerings. CAPITAL EFFICIENT SCALE UP MODEL A better approach of scaling up a new Fast Food chain: We build NXT LVL as an incremental revenue concept on top of existing restaurant operations. OUTSTANDING TEAM Seasoned leadership with years of experience in food, restaurant tech and hyper growth startups. 20 achievers with diverse talents and backgrounds. WE BRING FAST FOOD TO THE NEXT LEVEL AND BUILD THE WORLD’S FIRST VEGAN QSR* UNICORN. 7 LOCATIONS LIVE - 13 BY THE END OF Q3 ‘22 We see strong demand from restaurant partners and customers. We’re now executing on our London expansion playbook before expanding into hundreds of locations in 2023. *Quick Service Restaurant
THE PLANET AND CONSUMERS. Factory farmed ingredients are an environmental and moral disaster. People don’t have alternatives that are accessible, tasty & convenient.
FAST“BIG FOOD IS PROBLEM”THE
INDEPENDENT RESTAURANTS. Big chains eat up the Fast Food market with big marketing budgets. Most restaurants are underutilised and have to fight to make ends meet.
“NXT LVL FAST FOOD IS SOLUTION”THE
NXT LVL FOR THE PLANET AND CONSUMERS. Swap all ingredients to animal-free whilst levelling up taste, price and convenience of the Fast Food experience.
NXT LVL INDEPENDENTFOR RESTAURANTS. A virtual fast food franchise that conspires with independent restaurants and lets them own a share of the animal-free revolution.
“BUILT V****N!”PIZZABELIEVETHEYMEAT-EATERS.FORWON’TTHISIS NXT LVL for the planet and consumers.
NXT LVL for the planet & consumers Broccoli pizza FAST FOOD BUT BETTER
Health No lowercholesterol,insugar, no healthierantibiotics,fats Impact Animal welfare, CO2, water & land use, biodiversity etc. Taste Your non-vegan Fast Food Pizza brought to a new level of taste, accessibility and scale. NXT LVL for the planet & consumers HOW NXT LVL IS BETTER
NXT LVL for the planet & consumers NXT LVL sourcing & production Constantly screening for the world’s best plant-based innovation. Unique recipes to make the best ingredients even Operatingbetter. our own pizza innovation labs, and develop and launch new products within weeks. Our own dough production to ensure highest quality and enable future dough innovation (e.g. high protein dough). ONLY THE TOP 1% PIZZASITPRODUCTSPLANT-BASEDOFMAKEONTOOUR “This pizza could honestlybe the best pizza I’ve hadsincegoingvegan” Visit our site “Ihaven’tstoppedthinkingabouttheSpiceInvaderspizza”
PLUG & PLAY NXTPIZZA:LVL CAN MAKE EVERYWHEREHAPPENMAGIC NXT LVL for independent restaurants.
WE’RE FOODOFEARNRESTAURANTSHELPINGASHARETHEFASTMARKET NXT LVL for independent restaurants The Model Provides supply chain and ingredients Manages online listings TransfersCollectsPricingBrandingpayouts&marketing&menudesignpayments Supplies kitchen & staff Prepares food Hands over food to drivers or customers
1st step Marketing Invest Brand collabs: Events & social media collaborations with topping suppliers (e.g. Impossible nuggets party). Recurring offline activations in partner restaurants. Online Performance Marketing at scale. Technology Invest Future: Fully integrated delivery & takeaway platform. NXT LVL back-of-house infrastructure. First big step: Deliverect done integration by September 2022. Support partners through analytics on order forecasts and inventory management. Measure positive impact and make it easily shareable on social media and other channels. INVESTMENTS&MARKETINGNXTBENEFITRESTAURANTSPARTNERFROMLVLTECH Launch our own collection app NXT LVL for independent restaurants Nuggets party! HWK 29 WHITE POST LANE, LONDON, E95EN THURSDAY 28TH JULY 2022
Sales DELIVERY £5,000 Sales TAKEAWAY £5,000 Sales EAT-IN £5,000 Total Sales received by NXT LVL £15,000 NXT LVL keeps £8,100 Paid out to partner* £6,900 Delivery 24% Takeaway 50% Eat-In 58% *Contribution (CM3) to restaurants fixed cost NO PLANET.FORDOINGCASHEARNINGCOST,UPFRONTJUSTEXTRAWHILEGOODTHE NXT LVL for the independent restaurants Partner cut Partner Kitchen Example (month)
NXT LVL for independent restaurants CASE STUDY: OLD CROWN PUB LONDONCENTRAL This busy Central London pub with a limited food offering wants to increase customer choice, be part of the future of fast food & earn extra cash.
Operations & Expansion NORTH OFBYLOCATIONS10.000STAR:THEEND2026.
Sustainable food with sustainable margins Strong takeaway sales channel reduces last mile cost Eat-in sales channel reduces customer acquisition cost (restaurants’ customers order through QR code) Brand collabs reduce marketing cost & ingredient cost Future potential: Vertical integration of further key ingredients (e.g. in house cheese production) Operations & Expansion “OUR GOAL IS TO EXPAND WITH INTEGRITYPRODUCTENSURINGWHILSTSPEED.” Louise Co-FounderGuigon,&COO
Operations & Expansion WE DELIVER “READ TO COOK”, REQUIREDSKILLSCHEFFINGNO Keep quality high while expanding fast All cheffing tasks are done at NXT LVL’s production Wehubdeliver pre-stretched and pre-topped frozen doughs One visit per kitchen per month by dedicated account NXTmanagerLVL mystery shoppers place and examine one test order per location per week
*Cision PR Newswire ** Estimate based on 200bn overall pizza market (Statista) *** Estimate based on 200bn overall pizza market (Statista) MARKETTHE $648bn GLOBAL FAST FOOD MARKET* STARTING WITH PIZZA AS LOW-HANGING FRUIT CONQUER NEXT FAST FOOD VERTICALS AFTER 2026 Largest cuisine with 30% market share: In Europe, 50 pizzas are consumed every second. Fast Food Pizza is easy to scale from a supply chain perspective. Low cost of ingredients offer highly attractive margins. $150bn GLOBAL “FAST FOOD PIZZA MARKET”** $20bn EUROPEAN “FAST FOOD PIZZA MARKET”*** The market
Q4 2022 20 locations At scale 400+ locations Comments Sales per location / month £5,790 £23,987 Optimised partner selection, marketing mix & brand awareness COGs 36.2% 21.9% Economies of scale / brand collabs, topping suppliers'scale Platforms & fees 17.7% 11.1% Economies of scale / mix of delivery, takeaway & eat-in Partner's commission 41.4% 40.1% Stable Account & managementquality 1.8% 0.9% Economies of scale / new supporting systems & technology Marketing 22.3% 5.6% Shift to more brand-oriented marketing with increasing distribution Tech stack 1.9% 0.0% Switching from 3rd party solutions to proprietary platform CM3 % -21.3% 20.4% CM3 £ -£1,235 £4,895 NXT ECONOMICSUNITLVL Operations & Expansion*incl. packaging & B2B logistics
Founder & CEO FABIO MATTICOLI Co-Founder & COO LOUISE GUIGON CPO MAX KOTIN ● Swiss Entrepreneur with Italian roots ● 3rd time founder, food startups for 8 yrs, ex pizza delivery guy during law school ● On a mission to remove animals from Fast Food ● Food Tech Entrepreneur with 7+ years experience ● Leading fast international operations expansion in hyper growth and very agile environments (Gorillas, HelloFresh, Infarm) ● On a mission to shift towards a planetary health diet ● 20+ years of experience in communications, content marketing, and product development ● Former comms director for Dodo Brands, a tech-powered, Europe’s fastest-growing foodservice franchise TEAMMANAGEMENT Team
+40 partner kitchens Execute and refine “London playbook” Prioritise organic marketing & sales channels NEXTWHAT’S What’s next WE FASTFIRSTTHEBUILDINGAREWORLD’SVEGANFOODUNICORN.10 partner kitchens live Build scalable Ops structure Refine Value Proposition DONE Repeat “London playbook” +9.650 Implementlocationstechvision Stand-alone locations New brands CPG licensing deal PHASE #1 PHASE #2 PHASE #0 PHASE #3 PHASE #4 Speedy but capital efficient expansion (2023 - 2026) After 2026: Exit or additional value capturing before IPO Market Entry (HY1 2022) Founding (08/22ExpansionLondon-08/23)WE ARE HERE
FINANCIALS Financials PARTNERAMBITIOUSEXPANSION PLAN MODERATE PERFORMANCESTORE-LEVELASSUMPTIONS 2022 2023 2024 2025 # of locations (eoy) 20 101 844 2,995 Sales per location per month £5,900 £9,300 £12,100 £16,800 Total sales £340,000 £4,300,000 £44,000,000 £296,000,000 Cost of sales £390,000 £4,600,000 £41,000,000 £250,000,000 OPEX £760,000 £1,540,000 £9,000,000 £15,900,000 EBITDA % -244.4% -43.6% -14.3% 10.4%
Fabio Matticoli fabio@nxtlvlpza.com+447826836110
