THE PIZZERIA CHAIN
Seed Pitch Deck
Confidential
WE ROLL UP HIGH-QUALITY PIZZERIAS TO CREATE A CHALLENGER CHAIN IN THE $140BN PIZZA MARKET
THE DREAM
A GLOBAL PIZZA CHAIN WITH LOCAL FLAIR AND TRUE SUSTAINABILITY DOMINO’S PIZZA
EVERY LOCATION LOOKS THE SAME
AMERICAN “SCALE QUALITY” PIZZA
OPTIONS
SCRATCH THE ANTI DOMINO’S ● LOCAL FLAIR & CHARM ● ITALIAN ARTISANAL QUALITY PIZZA ● FOCUS ON SUSTAINABILITY ● ROLL-UP MODEL
●
●
● SOME VEGAN
● SHOPS BUILT FROM
PROBLEM
INDEPENDENT PIZZERIAS ARE A TOUGH BUSINESS
PIZZERIA OWNERS
STRUGGLE
● A SUCCESSFUL INDEPENDENT
PIZZERIA MAKES
£500K & 10% EBITDA
● TAXES, LOANS (...)
● BOTTOM-LINE: NOT ENOUGH FOR A WORRY-FREE LIFE
NO EXIT OPPORTUNITIES
● NOBODY IS ACQUIRING INDEPENDENT
PIZZERIAS
● ONLY WAY OUT: SELL THE LEASE AND GIVE UP ON YOUR BRAND
SOLUTION
A NEW CHAIN THAT ACQUIRES YOUR PIZZERIA GET ACQUIRED BY NXT LVL PZA
● NXT LVL PZA OFFERS
A BUYOUT OVER 18 MONTHS
● SELL THE GOODWILL & THE LEASE
● 18 MONTHS PROFIT
BONUS AS PART OF THE BUYOUT DEAL
2ND LIFE FOR YOUR BRAND
● NXT LVL PZA RESPECTS & VALUES
YOUR BRAND
● 12-18 MONTHS
TRANSITION PERIOD
● YOUR BRAND STAYS VISIBLE IN THE FUTURE NXT LVL PZA SHOP
EXPANSION MODEL
18 MONTHS BUYOUT: ACQUISITIONS
MAINLY FINANCED BY SHOPS’ PROFIT
CONTRIBUTION
FUNDING NEED TO ACQUIRE 50 SHOPS*
FREE CASH-FLOW FOR NEXT ACQUISITIONS
*EXCLUDING HEAD OFFICE COST
+6 SHOPS +20 SHOPS +24 SHOPS +0 SHOPS +0 SHOPS +0 SHOPS
MARKET
THERE IS A LOT OF DOUGH IN THE 140BN PIZZA MARKET
INDEPENDENT PIZZERIAS ALONE MAKE A $70-100BN MARKET
STOCK PRICE
WHY NOW
INDEPENDENT RESTAURANTS ARE UNDER ESPECIALLY STRONG PRESSURE
MACRO CLIMATE
● INGREDIENTS PRICE INFLATION
● MASSIVE INCREASE OF ENERGY PRICE
● STAFF SHORTAGE
CONSEQUENCES
● MARGIN CRUNCH
● ECONOMIES OF SCALE BECOME EVEN MORE CRUCIAL
● PRICE FOR RESTAURANTS DROPS
● MARKET PRICE ≈0.5X SALES MULTIPLE
TEAM DECADES OF EXPERIENCE IN RESTAURANT OPERATIONS & COMPANY BUILDING
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ADVISORS
Anthony Falco
Pizza Industry Thought Leader & Author www.piz.za.com
Edin Basic Founder London-based Pizza Chain
www.linkedin.com/in /ebasic
Elysabeth Alfano
Plant-based Industry Thought Leader www.linkedin.com/in /elysabeth-alfano-8 b370b7/
Paul Manning
Fabio Matticoli FOUNDER & CEO Entrepreneur with 10 years of experience in Consumer Startups & Alt Protein www.linkedin.com/in/fabio-ma
TEAM
HEAD OF UK OPERATIONS COO of UK-based Pizza Chain. Decades of experience in the UK food service industry Adam
DEVELOPMENT
Csaba Biro
Dejnaka AREA
Pizza Entrepreneur and Ex Domino’s Ops Manager www.linkedin.com/in/adam-dej naka-9b4535154 Jerry Gamez Former CEO of Global Restaurant Chain www.linkedin.com/in /jerry-gamez-global
Ex Marketing Lead of Pizza Express in the UK www.linkedin.com/in /pemanning/
TRACTION
TONINO’S, PETERBOROUGH
THE FIRST THREE ACQUISITIONS
EBITDA AT ACQUISITION
TOTAL ACQUISITION COST
Locally loved restaurant with easy upside potential (double opening hours, introduce delivery)
Profitable pizzeria with excellent location in London and top pizza quality
Strong brand with solid customer database, rooted in the local community
YEARLY SALES AT ACQUISITION £130.000 15% £50.000
£230.000 20% £117.000
MORE FLOUR TO THE PEOPLE, LONDON ON PIZZA, ASHFORD
£300.000 4% £95.000
FINANCIALS
CAPITAL EFFICIENT EXPANSION: WITH £600K SEED FUNDING TO A £3M RUN RATE
FUNDING / ROUND SIZE
£600,000
£350.000 committed by Döhler Ventures (lead investor)
P&L RUN RATE Month 1-3 Month 4-6 Month 7-9 Month 10-12 PIZZERIAS ACQUIRED 8 6 8 8 8 SALES £3,000,000 £288,000 £651,861 £695,837 £742,780 CM 3 £420,000 £17,632 £53,528 £73,839 £96,648 CM 3 % 14% 6% 8% 11% 13% HO COST £340,000 -£80,000 -£90,000 -£80,000 -£80,000 EBITDA £ £80,000 -£60,000 -£40,000 -£10,000 £10,000 EBITDA % 3% -21% -6% -1% 1%
EXPANSION
OUR GOAL IS TO REACH £40M ARR AND ACQUIRE 100 PIZZERIAS1 IN THE UK BY 2025
WHAT WE DO WITH THE 600K
SERIES A 2024-25
EXPAND TO 100 PIZZERIAS & £40M ARR
Q3/23-Q1/24
ACQUISITION OF 7-10 PIZZERIAS IN THE UK
Q2/23
PROOF WITH FIRST 3 ACQUISITIONS
1Only approximately 3% of all independent pizzerias in the UK
TWO MORE THINGS
WE KNOW EXACTLY WHAT TO DO AND WE WILL DO IT FAST
+15% EBITDA WITHIN 8 WEEKS
To test our playbook, we’ve started to work with “ON Pizza” in Ashford before the acquisition. In only 8 weeks, we were able to add 15% EBITDA
NEXT 7 ACQUISITIONS LINED UP
We’re in a good position to achieve our “Milestones to Series A” within 6 months instead of 12 (plan scenario).
Fabio Matticoli fabio@nxtlvlpza.com +44 7826 836110