NYARADZO MAFUNGA PORTFOLIO
BRAND POSITIONING STATEMENT During this project and my final major lm really focusing on branding myself as a stylist. As a stylist I’ve been figuring out my strongest points and the styles that l am into that define my style aesthetic. l would like my work to feature in and l am more into editorial and conceptual fashion films. With fashion films l love all the accepts from it from creating the story boards and coming up with the film concepts and editing the fashion film. My fashion film visuals are strong and lm always trying to come up with an interesting concept that’s striking.
INITIAL RESEARCH
Startd of the project by looking at minimalisn , contact and simplicity. This then led me on to look at the sculpture Clement Meadmore who created intresting shpes from nothing into a beautiful form . Thia gave me the idea of haveving my models being looked at scultures and l knew l wanted to do a project shocasing the beauty of diffrent ethnicity.
Illustrations created by Sarah Golish.
TRIBAL Sarah Golish creates this illustrations showcasing black culture and their styles. Was inspired to create my looks for my film and have looked at potential models with natural hair and strong features.
CULTURE ETHNICITY TRADITION
For this Project l decided to look at different tribes in the South of Africa. The handmade jewellery is what stood out to me a lot as its something that has been part of their culture. The women embrace their culture and the jewellery emphasis on their beauty.
ACCESSORIES
I want to create high fashion imagery that still respects and celebrates the tribal culture . The images need to appeal to my chosen reader and magazine .
POSES
HAIR AND MAKEUP
Traditional hair and make up with distinctive face painting
STYLING
Dazed and Confused is British style magazine that covers fashion, music and film which is really similar to W magazine. The magazine is also available as a hard copy and can be accessed online as well. The online website has a similar layout with the W magazine and seems like they had the same web designer create their site. Dazed and Confused magazine is really edgy and its for a side range of the audience that has an interest in music fashion art or film. The magazine was founded in 1991 by editors Jefferson Hack and Rankin who is a fashion photographer. Dazed and Confused magazine is quite bold and what you notice is it always breaks gender stereotypes. The magazine has showcased this a lot by having androgynous women featured in the magazine and this is really down to their target audience being open minded to the Modern day beauty.
Compared to W magazine the content covered by Dazed and Confused has a more artistic approach and view. The magazine does a lot of interviews with the designers and talks more about them than be focusing on the collection they have just released or about to release. Photography wise the publication has some interesting visuals. The two magazines contrast with each other but at the same time they both are aiming to inform and update us on what’s happening in the fashion, film, music and art industry.
DAZED AND CONFUSED
CONTACT SHEET
OWESIFAZANE Model - Rumbie Creative director / Stylist - Nyarie Director / Photography - Jim O’ Halloran Make Up - Jessica Weatherbed
ACTION IMPLEMENTATION PLAN I was really pleased witht the outcome of the shoot and film and it fits perfectly with potential publications that can publish these images. I want to submit these images to dazed and confused , hungr and w magazine as they create content that lm intrested in. As for the film l will upload it online or submit on the show studio website as they accept submissions.