Birth of a product (by Lee Clark, Nye & Associates - Wichita, Kansas)

S T ORYOFT HE

BI RT H NEW PRODUCT OFA

By:Nye& As s oci at es ,I nc.

NEW PRODUCTL OGO

Br andi ng& L ogoDev

Ouragencycr eat edt he T r uckBedMatl ogo.We bui l tt hel ogoar oundt he Acces sbr andofACI ,I nc.

NEW S US T AI NABI L I T YL OGO

Weal s ocr eat edt he EcoF r i endl yl ogo.T hi s l ogowascr eat edt o conveyames s ageof s us t ai nabi l i t y.

T hebedmatpr oduct i smadef r om r ecycl eds odaand wat erbot t l es .

Sal esSheet Ourgr oupwor kedwi t h ACIi ncr eat i ngcont ent f ort hi sf r ont& back s al ess heet .

Ourobj ect i vewast odr aw at t ent i onwi t hcr eat i ve ont hef r ontend,and pr ovi des pecsand t echni cal i nf or mat i on ont her ever s es i de.

Pr oduct Br ochur e I twasi mpor t antt hat , i naddi t i ont oaqui ck f acts heet ,t hatACI al s ohaveat r i f ol d br ochur e.

T hi sgaveust he oppor t uni t yt oi ncl ude addi t i onal i nf or mat i on, andgetal i t t l emor e i ndept h.