MarkCon Event Program by New York Nonprofit Review

#MarkCon

On Thursday, September 17th, New York Nonprofit Media will host Nonprofit MarkCon which will bring together marketing and communications executives from nonprofits across New York to discuss how to build a brand. The event will be held at: Fordham University, Center for Nonprofit Leaders Pope Auditorium 60th Street Entrance, Lincoln Center

8:00 - 8:30 am Networking & Registration 8:30 - 8:45 am Welcome and Opening Remarks

Opening Remarks: Elaine Congress, Associate Dean of Continuing Education, Graduate School of Social Service at Fordham University

8:45 -9:30 am Achieving Brand Differentiation in a Crowded Field

This session will examine a close look at branding from the standpoint of separating yourself from other institutions when you have colleagues who pursue similar missions and may provide similar services. It is challenging for nonprofits to differentiate themselves when their capabilities are so similar. How can they stay ahead of the curve? Moderator: Ron Gold, President, MarketingWorks Panelists: Michael M. Smith, Executive Director, ACDS Joyce Grossman, National Director of Marketing Communications, American Friends of the Hebrew University David Hoffman, Creative Director, CitizenRacecar Andrea Hagelgans Communications Director, Office of NYC Mayor Grace Ferri, Vice President of Development & Marketing, United Hebrew of New Rochelle

Nonprofit MarkCon

9:30am Rooting for Roona: A movement based film helping non-profits create change. Vanita Boswell, PhD, Founder & CEO, VALO Group, LLC

10:00am Networking/Break 10:15am Getting the press to respond to your message

To make your story matter it needs to have a timely angle or tie into a local/national trend. It is essential to build relationships with journalists in your city and then follow-up with them personally after sending a press release. This session will focus on finding and telling stories, translating nonprofitsâ&#x20AC;&#x2122; values-driven statements and messages into news, and making programs and organizations clear to the outside world in carefully honed words and images. Moderator: Saundra Thomas, Vice-President of Community Affairs, WABC-TV Panelists: Dorian Block, Senior Staff Associate, Columbia University Francis Petit, Associate Dean for Academic Programs, Fordham University, Graduate School of Business Administration Leslie Gottlieb, Director of Communication and Marketing, Jewish Child Care Association Elisa Rae Espiritu, Director of Development & Communications, Two Bridges Neighborhood Council, Inc.

11:00am How does rebranding impact nonprofits?

Can rebranding help a nonprofit increase revenue from individuals and other supporters? Can it truly create an uptick in fundraising, recruitment, activism, or media attention? When is it time to do a full rebrand versus a partial rebrand? Moderator: Farra Trompeter, Vice President, Big Duck Panelists: Aaron Charlop-Powers, Director of External Relations, Neighborhood Trust Financial Partners Neill Bogan, Director of Development and Communications, New York Common Pantry Mohan Sivaloganathan, Chief Development Officer, Sheltering Arms

11:45am Keys to Success in Digital Marketing

Digital marketing is the most incredible tool nonprofits have ever had access to. Your audiences are using more and more channels to— and it can be challenging to keep up. Whether it’s social media, e-newsletters, websites, mobile responsive, apps, and texting, there is a lot to consider. These are just some of the trends that are emerging, and have been for some time, in the marketing plans of nonprofits across the country. Moderator: Lesleigh Irish-Underwood, SVP, Chief Marketing Officer, United Way of New York City Panelists: Steve Streicher, Director of Communications, New York Cares Carol O’Brien, Senior Director, Strategic Clients, Small World Labs Seth Giammanco, Principal, Strategy & Technology, Minds On Design Lab Charles Coxe, SVP, Narrative, Story Worldwide

12:30pm Networking Luncheon

1:30pm How small nonprofits are making communications and marketing work for their organizations

It’s no secret that smaller organizations have smaller marketing budgets and fewer resources available than the larger organizations. But that doesn’t mean they can’t make a real difference with their communications efforts. This session will explore the many strategies smaller nonprofits can use to get the same or even better results than the big players in the sector. Moderator: Anat Gerstein, President, Anat Gerstein, Inc Panelists: Anita Rastoder, Development Director, Breakthrough New York Shawn Choi, Director of Marketing and Community Engagement, Flushing Town Hall Chitra Aiyar, Executive Director, Sadie Nash Leadership Project Taeko Frost, MPH, Executive Director, Washington Heights CORNER Project

2:15pm Connecting your database and systems to marketing tactics

Databases make information management easy and relatively inexpensive. They can be more purposeful when you have instant access to details of all your customers and prospects and all your contacts with them. By connecting your contact database to your site, systems can recognize individual visitors and dynamically alter the content and calls to action based on their history on the site. The goal, of course, is to personalize the consumer experience, and drive increased engagement and conversion rates. Moderator: Seitu Hart, Chief Development & Communications Officer, Federation of Protestant Welfare Agencies Panelists: Leigh Kessler, VP of Communications, CharityEngine Himanshu Sareen, CEO, Icreon Mark Gordon, Director of Digital, JCC Manhattan Stephen Carroll, Director Product Marketing, WealthEngine Nonprofit MarkCon

3:00pm Networking/Break 3:15pm How to incorporate social media into your marketing efforts

Social media has been changing the way we communicate, the way we coordinate, and the way we raise money in recent years. Nonprofits are able to use the power of social media to best serve their community as it allows agencies of all sizes to have considerable effect. Social media offers very personal techniques to relate to your donors and potential donors but how does social media fit into an overall communications strategy? Moderator: Lisa Boyd, Senior Strategist, DoSomething.org Panelists: Wendy DeMarco, Chief Marketing Officer, Big Brothers Big Sisters of New York City David Jasse, Creative Director, Owner, DMJ STUDIOS Susan J. Ragusa, Founder and Principal, Susan J Ragusa LLC Wendy B Phaff, Development Associate, Queens Centers for Progress

4:00pm How to create and market your event As a nonprofit organization, you are likely to have limited resources for setting up and putting on events that benefit your members or donors and your organization. But limited resources do not mean limited options when it comes to creating pre-event buzz and post-event follow-up. How do you engage potential attendees and compel them to register? The challenge with holding a successful event lies in the marketing and promotion of the event. Having a multichannel approach to promoting and advertising the event is the key to gathering more attendees and more buzz.

Moderator: Kate Krug, Director of Special Events, Safe Horizon Panelists: Nancy Cohen, Vice President of Development and Mission Advancement Anne Cox, Manager, Marketing Communications and Digital Strategy, Green Chimneys Rudy Saviano, Founder and CEO & Lisa Vincenzi, Business Development & Events Manager, RSI Fundraising Auctions Mary Lonergan, Director of Strategic Partnerships, YouGiveGoods

4:45pm Closing Announcements, Raffle Winners & End of Conference

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Elaine Congress Associate Dean of Continuing Education, Graduate School of Social Service at Fordham University

Elaine P. Congress, DSW, ACSW, LCSW is Associate Dean and Professor at Fordham University Graduate School of Social Service. She is the co-Founder and Coordinator of the Fordham Center for Nonprofit Leaders a non-profit educational center sponsored by the Fordham Graduate School of Social Service and Fordham Graduate School of Business, Dr. Congress has had many publications including seven books on ethics, cultural diversity, and social work education. She currently is finishing an edited book on Nonprofit Management: A Social Justice Approach. Dr. Congress has held leadership positions, including Chair of the Council on Social Work Education (CSWE) Council on Publications, president of the New York City chapter of NASW and member of the national NASW board of directors and received awards from New York State Social Work Education Association, the Latino Social Work Task Force, and the American Public Health Association.

Nonprofit MarkCon

Ron Gold President, MarketingWorks

Ron Gold is the President and CEO of Marketing Works, which offers a full range of branding, public relations, marketing, and event management services to nonprofits throughout New York and Long Island. With over 30 years experience in communications, Ron has the connections to effectively promote his clients to industry, regional, and local media sources. His clients have been featured in leading NYC newspapers, nonprofit print publications, and television stations including Channel 7, Channel 11, NY1 News, and BronxNet TV Channel 67, among others. Ron founded and produces The Nonprofit Voice, a weekly live broadcast radio show that provides a platform for nonprofit agencies to discuss their organization and speak about issues affecting the special needs and behavioral communities. Ron has also arranged for clients to appear on WFAN’s Bob Salter show, a weekly radio program that focuses on nonprofit, mental health, and community-related topics. Ron develops effective branding and marketing campaigns that help distinguish his clients from others in their field. Services range from simple website updates to a full scale rebranding of all marketing materials, and is especially helpful for clients that have changed their name, undergone mergers, or added new services and/or customer segments. Ron believes in giving back to the community. He has provided pro bono material to the Huntington Breast Cancer Action Coalition, served on the Board of Directors of the Suffolk County Police Athletic League, and was named “Man of Year” by the American Red Cross of Suffolk County.

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Michael M. Smith Executive Director, ACDS

Michael SmithÂ grew up on Long Island, graduated from the Waldorf School in Garden City and then received his B.A. in English Literature from Tufts University. He went on to Hofstra to earn his M.A. and pursued his doctorate in American Studies at NYU. He taught for five years at the prep school and university levels (at Hofstra) before working in New York City government where he eventually moved to the Division of Special Education at the NYC Board of Education. Michael migrated to the non-profit sector 25 years ago, first at the New York Institute for the Blind, then at a series of agencies in New York and Connecticut. ACDS is the fourth agency Michael has served as Executive Director, having developed an expertise in turning around financially troubled agencies. In 1995 and 2001 Michael attended the program for Non-Profit Management at Harvardâ&#x20AC;&#x2122;s Graduate Business School. He came to ACDS in 2004 and during his tenure has seen the agency more than double in size, build its reputation, and expand the reach of program offerings. Michael lives in Greenwich, CT with his wife Andrea, and yes, he commutes daily.

Nonprofit MarkCon

Joyce Grossman National Director of Marketing Communications, American Friends of the Hebrew University

Joyce Grossman is National Director of Marketing Communications for American Friends of The Hebrew University (AFHU), a national nonprofit organization that raises awareness of, and support for, The Hebrew University of Jerusalem. She has held this position for more than a decade and is responsible for a multichannel marketing communications program encompassing direct mail, digital marketing, public relations, publications and AFHUâ&#x20AC;&#x2122;s planned giving program. Prior to AFHU, Joyce was chief writer and marketing communications professional at Hadassah, WZOA, in the Major Gifts Division. A graduate of the University of Wisconsin, Joyce received an MBA in Marketing from New York University and has a Ph.D. in English Literature from CUNY Graduate Center. She spent several years at N.W. Ayer advertising agency, working on a leading communications account, and taught at both the College of Mount Saint Vincent and Manhattan College in the Bronx.

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David Hoffman Principal and Creative Director, CitizenRacecar

David is the Principal and Creative Director of CitizenRacecar, a full service communications and marketing firm based in New York City. Clients include The New York Academy of Sciences, Seedco, The Global Alliance for Community Development, Childbirth Connection, United Photo Industries, and Greenlight Bookstore. Before founding CitizenRacecar in 2012, he produced or co-produced mobile marketing campaigns for Diageo, Pepsico, and Natureâ&#x20AC;&#x2122;s Way; events including the PROJECT Global Trade Show, PHOTOVILLE, the New York Photo Festival, the DUMBO Arts Festival, and the Fragrance Foundation Awards; and fundraising galas for Dress for Success and the Bedford Academy. He is also a recognized musician, playwright, and visual artist who has collaborated with groups including the Capital Wind Quintet, Osso, The Gene Project, The Folger Shakespeare Theater, and the New York Shakespeare Exchange, and created commercial music for New York University, Fast Company, Barnard College, the City University of New York, Municipal Forum of New York, The Prendismo Collection, Shatterbox.com, Fonkoze, and Episcopal Migration Ministries.

Nonprofit MarkCon

Andrea Hagelgans Communications Director, Office of NYC Mayor

Andrea Hagelgans is the Director of Communications for Mayor Bill de Blasio. In this role she oversees all external communications for the Mayor’s office and its agencies and ensures clear communication of this administration’s vision and policies to the people of New York City. Hagelgans has an extensive background in non-profit and government communications on issues ranging from hunger and poverty to women’s health, most recently serving as vice president of strategic communications and media at Camino Public Relations. In this role, she developed and led PPFA’s media campaign in response to the Susan G. Komen Foundation for the Cure’s decision to withdraw funding from the organization. Over the years, she worked closely with the organization’s senior leadership and its independent affiliates to provide strategic communications counsel. Throughout the years, Hagelgans has worked with a range of organizations, from the National Latina Institute for Reproductive Health and New York Common Pantry to Casa de Maryland and the Ford Foundation, among others. Hagelgans has also served as a senior press officer, corporate and health communications for PPFA, where she communicated Planned Parenthood’s mission and messages to the national media. In 2005, Hagelgans served as deputy press secretary for the New York City Campaign Finance Board. Hagelgans ran the communications program for the New York City Mayoral Debate Program, and led the media campaign to raise awareness of the New York City Voter Guide. Hagelgans holds a master’s in political science from Columbia University in New York City and a Bachelor of Arts from Franklin and Marshall College in Lancaster, Pennsylvania.

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Grace Ferri

Vice President of Development & Marketing, United Hebrew of New Rochelle

Grace Ferri is the Vice President of Marketing & Development at the United Hebrew of New Rochelle and Willow Towers Assisted Living. Previously, Grace worked at Calvary Hospital, Inc. for over thirteen years as the Director of Annual Giving and Special Events. She is dedicated to creating shared value across the nonprofit and profit sectors through marketing, professional development, community engagement, philanthropy and advocacy. Grace has been a member of several organizations, and is currently the President of the Association of Development Officers. Grace attended Iona College and graduated Summa Cum Laude with a Bachelorâ&#x20AC;&#x2122;s in Health Care Administration.

Nonprofit MarkCon

Vanita Boswell PhD, Founder & CEO, VALO Group, LLC

Vanita Boswell, PhD, is the Founder and CEO of VALO Group, LLC, a social impact fundraising firm headquartered in New York City. VALO’s main objective is to raise funds and build awareness for organizations transforming the world. Vanita supports non-profits by creating fundraising strategies, designing campaigns, facilitating board development and securing corporate, foundation, and individual gifts. She also partners with for-profit organizations to develop cause-marketing campaigns and corporate social responsibility platforms. VALO brings brands together to harness change. She is honored to call organizations such as Girls Who Code, New York City Rescue Mission, Make Them Visible Foundation and GRACE Auto Sports her valued clients. Vanita is the Executive Producer of the film “Rooting for Roona.” Filmed throughout India, the documentary chronicles the plight of children suffering from birth defects and the impact on their families. It is a movement-based film that is educational, story-filled, and fights for the health of the Indian child. Vanita leads fundraising activities for the film and is also its largest investor. “Rooting for Roona” will be completed in late 2015 and submitted by invitation to Sundance, SXSW, and Tribeca film festivals. Prior to launching VALO, Vanita was the Chief Development Executive for Girl Scouts of the USA, where she led and designed a billion dollar campaign for girls called ToGetHerThere – Invest in girls. Change the world. She has served with the United Nations, Acumen Fund and other impactful social change agencies. Vanita holds a MS in Counseling Psychology and a PhD in Sociology.

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Saundra Thomas Vice-President of Community Affairs, WABC-TV

Saundra Thomas has made community service the center of her life. Starting at a young age, she was eager to serve, teach and provide opportunity for those in need. As Vice President of Community Affairs at WABC-TV, Saundra Thomas manages all on-air public service announcements, community outreach and station community projects for the tri-state. Thomas acts as a liaison between the public and the TV station and recommends news and programming coverage of important topics and is also responsible for the stationâ&#x20AC;&#x2122;s charitable contributions. With more than 25 years of service with ABC7, including several years as a promotion writer-producer for ABC7 award-winning Eyewitness News, she continues to strive to assure that the television station maintains its status as the tri-state leader in providing public-service access and corporate support for its viewers and communities. An active board member and committed to serving her community-Thomas, a recent candidate for New York City Council, is the Chair Emeritus of Dancewave, current chair of Council for Unity and the Co-VP of Scholar Relations of the New York Women in Communications Foundation Board. Thomas also sits on the advisory boards of The Grace Institute and Services for the Underserved. Thomas has been the recipient of numerous awards from organizations including McDonaldâ&#x20AC;&#x2122;s Black Media Legends, the New York University College of Dentistry, Medgar Evers College and a Black Achievers in Industry award from the Harlem YMCA and various corporate honors. A native of Boston, Ms. Thomas is a recipient of an honorary doctorate in humane letters from St. Francis College (Brooklyn), and holds an M.A. in Media Studies from the New School, and a B.A. in Journalism from Rutgers University. She is a proud and resident of Brooklyn, where she lives her family.

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Dorian Block Senior Staff Associate, Columbia University

Dorian Block has worked as both a journalist for major media outlets and a program director in the non profit world. Dorian began her career as a reporter at The New York Daily News, The Boston Globe and other publications, writing more than 1,000 articles and winning several awards. In 2010, she left journalism to manage the Age-friendly NYC initiative at The New York Academy of Medicine, compelled by its innovative approach to aging. Under Dorian’s management, Age-friendly NYC implemented thousands of improvements to New York City streets, parks, businesses, cultural organizations and neighborhoods, was named “Best Age-friendly Initiative” in the world and was covered by dozens of news outlets. Dorian has also advised governments, organizations and businesses around the U.S. and world working to make their communities more age-friendly. Dorian is currently Senior Staff Associate at the Robert N. Butler Columbia Aging Center at Columbia University, where she is leading a year-long digital narrative project following 20 older New Yorkers, funded by the New York Community Trust. Dorian has an M.S. from the Columbia Graduate School of Journalism and a B.A. from Brandeis University.

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Francis Petit

Associate Dean for Academic Programs, Fordham University, Graduate School of Business Administration

Francis Petit serves as associate dean for academic programs Lincoln Center and also serves as an adjunct associate professor of marketing at the Gabelli School of Business. In addition, Francis Petit serves as the Academic Coordinator and representative from the Gabelli School of Business for Fordham’s Center for Nonprofit Leaders. Dr. Petit has established executive programs in North America, South America, Europe, Africa, Asia and the Middle East. He has presented to organizations such as the New York Society of Security Analysts, Kaplan, the Executive MBA Council and UNICON. In addition to earning a doctorate in economics and education from Columbia University, Dr. Petit completed executive certificates at Columbia Business School, in pricing, and at MIT’s Sloan School of Management, in strategy and innovation. He received the Dean’s Award for Faculty Excellence as voted by Fordham’s MBA Class of 2009.

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Leslie Gottlieb Director of Communication and Marketing, Jewish Child Care Association

Leslie Gottlieb is an expert in strategic communications for major national and international nonprofit organizations. Her expertise includes: media strategy, media relations, crisis communications, digital strategy, e-marketing, social media, integrated marketing, brand management, publications and internal communications. She has worked in the nonprofit arena for decades for such major organizations as the American Red Cross in Greater New York, The Ford Foundation, Public Agenda and Lighthouse International. She is Director of Communication and Marketing for Jewish Child Care Association, a major child and family service organization. She has taught at New York Universityâ&#x20AC;&#x2122;s School of Professional Studies and has been a Board Member of the NY Chapter of the Public Relations Society of America since 2000. She often writes for blogs and publications on media and communications. She is also the recipient of the 2011 Dorf Award for Mentoring from the NY Chapter of the Public Relations Society of America.

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Elisa Rae Espiritu Director of Development & Communications, Two Bridges Neighborhood Council, Inc.

Elisa Espiritu joined the staff of Two Bridges Neighborhood Council in June 2012. As the organization’s first-ever Director of Development and Communications, she oversees the organization’s fundraising initiatives, communications and public events, all of which aim to highlight the rich residential, commercial, and cultural life of Manhattan’s Lower East Side. A native New Yorker (born and raised in the Bronx), Elisa has nearly a decade of experience working with many premiere non-profit organizations in the greater NYC area, including The Posse Foundation, The Chinatown Working Group, and the Council of Urban Professionals. Elisa also serves on the Board of Directors of Chinatown Youth Initiatives (CYI). Elisa holds a B.A. in English from Bryn Mawr College, and a Master’s degree in Educational Leadership, Politics and Advocacy from New York University’s Steinhardt School of Culture, Education, and Human Development.

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Farra Trompeter Vice President, Big Duck

Farra Trompeter is Vice President at Big Duck, a communications firm that works exclusively with nonprofits to help organizations reach supporters, build awareness, and raise money. Farra has more than 20 years of experience in fundraising and communications for nonprofit organizations. Farraâ&#x20AC;&#x2122;s expertise focuses on helping nonprofits create multichannel campaigns and use social media to connect with donors, activists, and other members of their community. She also loves building peopleâ&#x20AC;&#x2122;s skills and knowledge through coaching, workshops, webinars, and classes. Farra serves as Vice-Chair on the board for Nonprofit Technology Network (NTEN) and is an active member of the governance committee. She is a part-time faculty member at The New School for Public Engagement and New York University Wagner Graduate School of Public Service, where she teaches classes about online engagement and strategic communications for nonprofits. She also holds an M.S. degree in nonprofit management from The New School.

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Aaron Charlop-Powers Director of External Relations, Neighborhood Trust Financial Partners

Aaron Charlop-Powers is Director of External Relations at Neighborhood Trust Financial Partners where he is responsible for fundraising and communications. Previous to joining Neighborhood Trust Aaron worked as a consultant at the Pershing Square Foundation and has also held positions at Root Capital and the United Nations. He is a graduate of The University of North Carolina in Chapel Hill and a native of The Bronx.

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Let’s Continue the Conversations We Start Today Subscribe to my free monthly dashboard, Continuing the Conversation, for practical advice on topics that impact every nonprofit. Looking for a strategic partner on board development, fund development and strengthening governance relationships? Let’s talk. SusanJRagusa.com to subscribe 917.699.4493 w susan@susanjragusa.com Facebook l LinkedIn l Twitter l Instagram l Pinterest I Google+

Neill Bogan

Director of Development and Communications, New York Common Pantry

Neill Bogan serves New York Common Pantry as Director of Development and Communications. In that capacity he supports the Board and Executive Director in setting and carrying out strategies to sustain the Pantry’s programs and to promote public awareness of their impact. He collaborates closely with program staff and directs the Development Department with oversight of grants and direct mail solicitations, special events, publications, and web and social media outreach. Prior to joining the Common Pantry, Neill served as Director of Development and Communications at the Kingsbridge Heights Community Center in the Bronx and as Assistant Development Director for The Children’s Village in Dobbs Ferry, NY. Earlier he pursued a successful career in the arts, serving as writer and producer on projects seen around the U.S. and overseas and winning both Obie and Gold Record awards.

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Mohan Sivaloganathan Chief Development Officer, Sheltering Arms

Mohan Sivaloganathan is a Troublemaker for the status quo. His leadership in social innovation has led to powerful results for social impact, corporate, and political organizations across the country. Mohan is currently the Chief Development Officer for Sheltering Arms, one of New York’s largest agencies for high-need children and families. In the past three years with Sheltering Arms, Mohan has launched and scaled innovations in early childhood education, juvenile justice, foster care, mental health, and youth development programming. Prior to Sheltering Arms, Mohan held leadership positions at Citizen Schools, Teach For America, and Procter & Gamble. He is a sought out writer and speaker on leadership, social innovation, and external relations. Mohan is a graduate of Penn State University, where he received an MBA and Bachelor’s in Electrical Engineering.

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Lesleigh Irish-Underwood SVP, Chief Marketing Officer, United Way of New York City

Lesleigh W. Irish-Underwood joined United Way of New York City (UWNYC) in February 2014 as Senior Vice President and Chief Marketing Officer. In this role, Lesleigh is charged with crafting cutting-edge marketing strategies and differentiated communications efforts to enhance the recognition of the UWNYC brand, and herald the organization’s signature community impact work among key stakeholders and the diverse communities being served. A native New Yorker, Ms. Irish-Underwood has more than 24 years of publishing experience in brand marketing, content management/creation, advertising, public relations, and digital and social media. Prior to her transition to the non-profit sector, Ms. Irish-Underwood led domestic and international marketing teams at Knopf/Random House and Pearson. Most recently, she served as a member of the Senior Leadership Team of Kensington Publishing, where she led their first multi-platform 360° marketing campaigns utilizing 2D barcode technology, and initiated their direct-to-consumer e-Commerce efforts. Ms. Irish-Underwood resides in Brooklyn, NY with her husband and two children.

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Steve Streicher

Director of Marketing & Communications, New York Cares

Steve Streicher is Director of Marketing & Communications at New York Cares, where he provides communications strategy, content development and management, creative direction, public relations planning, and online expertise for the organization. Steve has extensive experience in digital marketing, social media, community-building, brand management, web and mobile design, and more. Steve began his career in journalism, writing for a collection of newspapers and magazines in Columbus, Ohio before spending two years as a Peace Corps Volunteer in Ukraine, serving as a project consultant for volunteers seeking grant money, developing curriculum and leading trainings for local English teachers, and building a youth baseball league and playing field. Before arriving at New York Cares, he was Director of Communications at Princeton University’s Pace Center for Civic Engagement. Steve received his B.A. in Journalism and English from the University of Dayton and his MBA from the University of Toledo. He currently lives in Jersey City, NJ with his wife, Kathleen Reilly.

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Carol O’Brien

Senior Director, Strategic Clients, Small World Labs

Carol O’Brien is a recognized business and marketing strategist with over 20 years of helping Fortune 500 companies, nonprofits, and startups achieve business, customer, and brand objectives. Leveraging best practices obtained by consulting to corporations such as American Express, Bausch & Lomb, Motorola, and Xerox, Carol now applies her skills to help nonprofits and associations with their online engagement solutions. As Sr. Director of Market Development at Small World Labs, Carol guides nonprofits and associations in determining how new social collaboration spaces can increase constituent engagement and deliver measurable ROI. Carol received her MBA cum laude from Babson College’s FW Olin Graduate School of Business and her undergraduate degree from the University of Michigan.

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Seth Giammanco Principal, Strategy & Technology, Minds On Design Lab

Seth Giammanco is a Principal at MOD-Lab [http://mod-lab.com], a boutique agency delivering strategic design and technology for nonprofits. An experienced software product and project manager for well over a decade, Sethâ&#x20AC;&#x2122;s in-depth experience combines web/mobile interface design with hands-on technology skills. Seth has led the creation of numerous web solutions for large for-profit brands such as Motorola, Sun Microsystems, and New York Magazine as well as a diverse collection of nonprofit organizations, such as The Partnership for Drug-Free Kids and Tribeca Film Institute. Seth is active on Twitter [https://twittler.com/sethgiammanco], the MOD-Lab blog [http://mod-lab. com/blog], and speaks on the building of web/mobile solutions.

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Anat Gerstein President, Anat Gerstein, Inc

Anat Gerstein started her eponymously named firm in 2010 after years of seeing first-hand the support nonprofits need to effectively tell their story. Prior to starting the business, Anat served as chief of staff and press secretary to New York City Public Advocate Betsy Gotbaum, provided public relations services to top healthcare companies, including Eli Lilly and Cigna, developed effective communications materials for social service and other non-profits, and promoted political candidates at the state and local level. She began her career nearly 20 years ago in the advertising sector, working on consumer brands such as Vicks and Crest. Anat is a graduate of New York Universityâ&#x20AC;&#x2122;s Stern School of Business and a Sabra (Israeli native). Anat has been a member of The New York Community Trust Nonprofit Excellence Awards Selection Committee since 2013.

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DOES YOUR AGENCY NEED TO REBRAND? NEW LOGOS WEBSITE ENHANCEMENT EVENT PROMOTION MARKETING

Anita Rastoder Development Director, Breakthrough New York

Anita is the Development Manager at Breakthrough New York, a ten-year college access program committed to getting high-potential, low-income students to and through four-year colleges. Anita oversees the development and communications at Breakthrough New York, including the annual giving campaigns, major gifts program, annual gala, and donor stewardship. Since joining Breakthrough New York in 2013, the organization’s budget has grown from $1.2M to $2.4M in 2015. Prior to joining Breakthrough New York, Anita spent three years at The Catalog for Giving, where she was responsible for planning their annual gala that grossed over $2.5M during her time there. Anita received her MPA from Baruch’s School of Public Affairs and her BA in Political Science from Hunter College.

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Shawn Choi

Director of Marketing and Community Engagement, Flushing Town Hall

Shawn Choi, Director of Marketing & Community Engagement at Flushing Town Hall, is a native Korean, a graduate of New York University and holds an MA in Arts Administration. Choi develops and manages membership, marketing, communications, public relations, social media and advertising. Choi also curates Korean performing and visual arts programs for Flushing Town Hall. Before moving to New York in 2004, Choi worked as a professional performer and a theater marketing specialist in Korea. Prior to FTH, Choiâ&#x20AC;&#x2122;s work experience has included major cultural organizations such as Jazz at Lincoln Center and Broadway League. Choi has extensive experience in grant writing, programming and artist management and has provided consultancy to a number of Korean individual artists, artist agencies and arts organizations. Choi has served as a panelist for Queens Council on the Art and Korean Cultural Service NY. About Flushing Council on Culture and the Arts The mission of Flushing Council on Culture and the Arts (FCCA) is to present multi-disciplinary global arts that engage and educate the global communities of Queens, New York and New York City, New York, in order to foster mutual appreciation. As advocates of arts equity since 1979, we support local, immigrant, national, and international artists, developing partnerships and collaborations that enhance our efforts. As a member of New York Cityâ&#x20AC;&#x2122;s Cultural Institutions Group (CIG), we serve as stewards of Flushing Town Hall, restoring, managing and programming the historic 1862 landmark on behalf of the City of New York. FCCA celebrates the history of Queens as the home of Jazz, by presenting the finest in Jazz performance. We are committed to arts education and hands-on learning, for the arts-curious, arts enthusiasts, and professional artists. We serve one of the most diverse communities in the world, and strive to uphold the legacy of inclusiveness that has defined our community since the Flushing Remonstrance of 1657.

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Chitra Aiyar

Executive Director, Sadie Nash Leadership Project

Chitra Aiyar is Executive Director of Sadie Nash Leadership Project, an award-winning social justice youth leadership program that strengthens, empowers, and equips low-income young women ages 11-22 in New York City and Newark to be agents of change in their lives and communities. We currently work with over 700 young women through our flagship Summer Institute, yearlong afterschool programs, partnerships with local schools, community-based internships, paid social justice fellowships, college support, and opportunities for organizational stewardship. Prior to joining Sadie Nash, Chitra served as Senior Staff Attorney at African Services Committee, representing African and Caribbean immigrants at the intersection of poverty, HIV, and migration. She also worked in international development at Grameen Foundation USA, supporting microcredit replication programs in East Africa and India and was a Fulbright Scholar in Bangladesh studying education access for rural girls. Chitra has worked in radio as one of the hosts of Asia Pacific Forum on WBAI 99.5 FM and in film as co-producer of Claiming Our Voice, a short documentary on Queens-based migrant domestic workers engaging in art and activism. She has been an adjunct professor at Hunter College, Teachers College/Columbia University, and New York Law School and has also taught in various high schools and womens prisons.

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Taeko Frost MPH, Executive Director, Washington Heights CORNER Project

Ms. Taeko Frost has been working in public health and HIV prevention for over ten years. Taeko Frost is currently the Executive Director of Washington Heights CORNER Project, a harm reduction organization in uptown Manhattan that works to improve the health and quality of life for people who use drugs. Taeko received a Master of Public Health at the Hunter College School of Urban Public Health and is a candidate in the Doctorate of Public Health at the City University of New York (CUNY) Graduate Center in Health Policy and Management. Taeko was the 2012 City University University of New York (CUNY) recipient of the Meg Charlop Memorial Award for community health and social justice activism, is a graduate of the UCLA Anderson Business School Healthcare Executive Program, and led the organization to be a finalist in the New York Non-Profit Excellence Awards.

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Seitu Hart

Chief Development & Communications Officer, The Federation of Protestant Welfare Agencies

Over the last decade Seitu has raised millions of dollars for charities ranging from the arts to health and produced events reaching thousands of consumers across the United States. As the current Chief Development & Communications Officer for the Federation of Protestant Welfare Agencies(FPWA) Mr. Hart has spent the last two years helping to grow the organizations fundraising and communications area. During his tenure at FPWA he has grown institutional giving by 105%, annual gala revenue by 44%, grown department staffing from 1 FTE to 5, and is implementing new individual giving strategies. Also Seitu has overseen the production of the organization’s first website in over a decade (Feb 2015 launch) and increased visibility both through print and electronic platforms. Prior to joining FPWA he was Managing Director of SCENES LLC where he worked with both non and for profits on a local and national basis. His work centered around creating customized fundraising & marketing/branding strategies. He is the former Director of Development for National Urban Fellows and former Director of Corporate Development for National Urban League where he was part of the team who grew the organization’s budget from 25M to 50M.. In addition Seitu’s past work as a luxury lifestyle publicist has allowed him to represent a variety of brands and individuals. Seitu attended Clark Atlanta University and received a B.S. in Interdisciplinary studies with a concentration in Business Administration from the University of Bridgeport, and went to New School University’s Milano School for Management and Urban Policy, specializing in fundraising and development.

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Leigh Kessler VP of Communications, CharityEngine

Prior to joining BIS Global, Leigh was VP of Branding at Motionsoft, a fitness management software and billing firm where during his run, the company was named to the INC 5000 list of Fastest Growing Companies in America for five straight years and received multi-year recognition in the Deloitte Fast 500 for Fastest Growing Tech Companies. Prior to that, Leigh’s background includes agency and client-side branding and consumer insight research, where he has overseen and informed corporate, policy and campaign research and branding strategies for clients including Microsoft, McKinsey and Co. Johnson & Johnson, Duke Energy, GE, Monsanto, Friends of the Global Fund, Democracy Corps, NARAL, Kraft, TUMS, Philadelphia Museum of Art, Broadway, the NY Department of Health and New York City Center. His “field work” as a researcher also includes being in the trenches of the stand-up world where he spent 7 years headlining for audiences across America. He is a recognized expert on pop-culture who has appeared on numerous TV shows including VH1’s “Best Week Ever”, CNN’s “Showbiz Tonight”, Discovery Channel & Sirius Radio. He holds a Bachelor of Arts in American Studies from Brandeis University.

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Himanshu Sareen CEO, Icreon Tech

Himanshu is responsible for the strategic and overall business development of Icreon, a NYC based digital firm that helps non-profit marketers solve their technology problems. He founded Icreon in 2000 and grew the company through a mix of acquisitions and organic growth. Under Himanshuâ&#x20AC;&#x2122;s leadership, Icreon has grown to become a leading IT consultancy in its space working with some of the worldâ&#x20AC;&#x2122;s largest brands and mission driven organizations, like Smile Train, New York Road Runners, The Robin Hood Foundation, Statue of Liberty-Ellis Island, Village Care NY, Levitt Pavilions, Starting Point Services for Children, Odyssey Networks, Guideposts, Columbia University, among others. Himanshu is also responsible for the creation of Icreon For Good, an India-based non-profit organization which seeks to make education accessible to children in the poorest communities. As a thought leader in the non-profit tech space, Himanshu is an expert in creating cause-driven digital strategies that help organizations build better donor, volunteer & constituent experiences.

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Mark Gordon Senior Director of Digital, JCC Manhattan

As the Senior Director of Digital at JCC Manhattan, Mark Gordon supports the marketing and technology teams in their digital and integrated marketing efforts. No stranger to large system implementations, the digital team, in partnership with technology, just launched a new CRM back-end system and updated web site at the same time. With a background in stage management, Mark is an expert in serious project management, fallback scenario planning, and solutions.

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Stephen Carroll Director Product Marketing, WealthEngine

Currently Stephen heads up product marketing at WealthEngine, where he is charged with leading the go-to-market strategy for predictive analytics, professional services and SAAS technology offerings in support of several markets including: nonprofit, travel, retail, luxury, and financial services. Prior to joining WealthEngine, as Managing Director of Product Marketing at ARC, Stephen was responsible for strategic product definition and planning, mobile strategy, and customer engagement. Before ARC, Stephen was the Senior Director of Product Marketing for TRX, Inc. and was responsible for all corporate and product marketing activities. In this role he led the company’s positioning and go-tomarket strategies. Stephen held numerous senior and executive positions in the areas of product marketing, finance, strategy, M&A, and business development at Sabre Holdings and Raytheon Missile Systems Company, all focused on creating competitive value and identifying and exploiting business opportunities. Stephen is a graduate of the University of Arizona, and holds a Masters of Business Administration from the Eller College of Management at The University of Arizona. In addition, he’s completed the Executive Program in Competitive Strategy at the Kellogg School of Management at Northwestern University.

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Lisa Boyd Lead Strategist at TMI Agency

Lisa specializes in driving young people to take action around social causes—both online and on the ground. While at TMI, Lisa has used her expertise with millennials and her passion for storytelling to develop innovative client strategies for the College Board, America Achieves, Pearson, the AARP Foundation›s youth volunteering initiative «Mentor Up», and more. Prior to TMI, Lisa built online social movements at Purpose, a profit-for-good consulting firm, and helped launch an early education iPad app called Homer Learning. Outside of work, Lisa volunteers as a crisis counselor on Crisis Text Line, the first ever 24/7 SMS only hotline, and serves on the Junior Board of the nonprofit Education Through Music. Lisa loves to hip hop dance, speaks Swahili, and is an avid live music fan. Follow/tweet her @lisabboyd.

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Wendy DeMarco Chief Marketing Officer, Big Brothers Big Sisters of New York City

Wendy DeMarco, Chief Marketing Officer at Big Brothers Big Sisters of New York City (BBBS of NYC), brings over 15 years of experience in marketing and public relations to the Agency. She oversees all areas of Marketing, Branding, Public Relations and Social Media and is charged with developing marketing programs across all platforms that further increase awareness of the BBBS of NYC brand and the mission of the Agency. Previously, Wendy was co-founder and VP of Communications at Hip Venture Company, a social and mobile game development company. Before that, she was the President of Spin Advisors Public Relations, with a client roster that included Media and Multimedia, Non-Profit, Magazine Publishing, and Politics. She has also held various posts at Maury Rogoff Public Relations and Epaulette & Associates PR firm. Wendy is a past Board Member of the Lehigh University Women’s Studies Program and a past member of the Board of Trustees of Moravian Academy. She graduated from Lehigh University. About Big Brothers Big Sisters of New York City Big Brothers Big Sisters of NYC (BBBS of NYC), the nation’s oldest and NYC’s largest youth mentoring organization, has served the changing needs of New York City’s most at-risk youth since 1904. The volunteer- and donor-based organization offers a variety of specialized mentoring programs to help children facing more complex challenges – including immigrant youth, children of incarcerated parents and those in foster care – as well as the Workplace Mentoring Program, which helps businesses throughout New York City positively impact the lives of young people and build a foundation for professional success. Additionally, since 1992 BBBS of NYC has worked through its Center for Training and Professional Development to equip non-profit professionals throughout New York City to develop and enhance their own mentor-based programs and organizations. Through the support of individuals, foundations and corporations, this not-for-profit agency has been able to change the lives of the city’s most disadvantaged children, matching them with caring adult role models – dependable friends who can help to expand their horizons, realize their potential and enrich their futures. To learn more, become a mentor and/or offer support, please visit www.bigsnyc.org.

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Susan J. Ragusa Founder and Principal, Susan J Ragusa LLC

Social media is a powerful tool for putting a nonprofit’s best face forward to define and strengthen its brand by promoting its services and achievements, spotlighting advocacy initiatives and establishing expertise in its field. Yet, social media can also be used by a nonprofit board to reveal the heart of an organization – its integrity, commitment and how it stays accountable – by making governance a frequent topic of tweets, posts and other messaging from board members, individually or collectively. Panelist Susan J. Ragusa will speak on the branding opportunities and benefits when boards make using social media part of their governance work. A New Yorker now based in Rhinebeck, Susan has broad experience in board development – including terms past and present as a nonprofit board member – in New York City and the Hudson Valley. As a nonprofit strategist, Susan specializes in building a board’s governance knowledge and coaching board members on their roles and responsibilities. Susan is an active presence on social media – Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+ – and as a veteran networker, always on the lookout for the next emerging platform to use in the boardroom.

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David Jasse

Creative Director, Owner, DMJ STUDIOS

David M. Jasse opened DMJ in 1992 after garnering network experience at CNN, MTV, CBS & FOX. Among his company’s most recent achievements is editing & designing graphics for Emmy Award winning “Born to Explore with Richard Weise” as seen on ABC. Previously, DMJ headed up the editorial team for “Cafe Digital”, 52 half hour shows on The Discovery Channel. David’s specialty is directing video for non-profits that engage audiences, & touches hearts. Mr. Jasse’s non profit films have helped raised over 50 million dollars.

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Kate Krug

Director of Special Events, Safe Horizon

Kate Krug is Director of Special Events at Safe Horizon, overseeing fundraising and stewardship events which raise over $1.5 million. Safe Horizon provides support to hundreds of thousands of people who have endured domestic violence, child abuse, human trafficking, and many other forms of victimization. Currently, Kate is a key strategist in Safe Horizonâ&#x20AC;&#x2122;s innovative action and fundraising campaign for domestic violence called #PutTheNailinIt. Kate was previously special events manager at Columbia University Medical Center. Kate holds a B.A. in Communications from Seton Hall University and a M.S. in Fundraising Management from Columbia University.

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Nancy Cohen

Vice President of Development and Mission Advancement

Nancy Cohen is the Vice President of Development and Mission Advancement (DMA) for Family Residences and Essential Enterprises, Inc. (FREE). Nancy joined the FREE family in April 2001 as a Development Coordinator. Her extraordinary talent and tenacity was quickly recognized and she was elevated to Vice President. As Vice President of Development and Mission Advancement, Nancy provides leadership, plans, organizes, directs and coordinates the strategic direction of DMA. Nancy leads efforts to ensure progress toward priority goals and evaluates results to ensure that departmental and organizational objectives meet the needs and mission of the organization. Further, she designs and implements strategies and ideas to work with the private sector for cultivation, solicitation and stewardship of individual, corporate, foundation gifts and identifies new donors. She oversees the planned giving program based on the agencies 100% Giving Philosophy. Nancy is responsible for planning, coordinating and executing FREE’s internal and external fundraising events. Internal events include employee retention events, dinner dance attended by 1,000 individuals, several annual conferences and employee assistance programs. FREE’s annual fundraising events include a golf outing and dinner gala. These events have been fundamental in raising funds and increasing public awareness for the Family of FREE Network. Nancy leads all marketing efforts to promote the organization’s programs, events, products and services by working closely with FREE’s operating and support divisions, advertising and other partners to design effective marketing plans and communications.

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Rudy Saviano Founder and CEO, RSI Fundraising Auctions

The Founder and CEO of RSI, Rudy Saviano entered the Not for Profit industry in 2000. Since then he has been involved in more than 2,000 Fundraising events. Driving revenues for the Not for Profit Community is his passion. He works closely with charities to help them maximize their opportunity to raise support levels at their events. RSI has developed a diversified product mix which blends different categories with a wide range of prices, to include every attendee at every event as a potential bidder. He is well known for his ability to generate excitement in a room and make auctions and pledge programs entertaining and profitable. Successful Fund Raising involves getting people to understand why they are giving, and inspiring them to help others.

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Lisa Vincenzi Business Manager, RSI Fundraising Auctions

Lisa Vincenzi is the Business Manager at RSI. Before joining RSI in 2012, Lisa entered the Not for Profit field as a Development Manager for a small Not for Profit. She brings that experience to RSI, and has influenced the development of programs at RSI working from the Charityâ&#x20AC;&#x2122;s perspective. She is an accomplished Auctioneer, and her demeanor with perspective donors has increased giving at many events. Lisa has a keen understanding of event planning and strategies. Her addition to RSI has seen a growth in services as well as product development. In less than three years, Lisa has established herself as one of the most well known figures in Fundraising on Long Island.

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Anne Cox

Manager, Marketing Communications and Digital Strategy, Green Chimneys

In her current role at Green Chimneys in Brewster, NY, Anne leads online communications while also managing traditional marketing vehicles for a range of programs related to special education, residential treatment, human-animal interaction and community outreach. During her tenure, Anne’s strengthened brand awareness and advanced community engagement in social outlets while also helping launch a new blog and website. Good days include witnessing the great work of colleagues, students and animals — then sharing their stories. With over 15 years in the nonprofit industry, Anne’s previous work includes marketing, fundraising and international event planning for a life science association (Danbury, CT), her alma mater Marist College (Poughkeepsie, NY) and Studio in a School (NYC).

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Mary Lonergan Director of Strategic Partnerships, YouGiveGoods

Married to Jim Lonergan and mother to five children ages 11-21; have lived in Chatham, NJ for past 21 years. Education: Graduated from Villanova University with a B.S. in Accounting in 1986 and Fordham Graduate School with an M.B.A. in Marketing in 1991. Work Experience: 12 years (1986-1998) working in sales, marketing and market research. After a year in marketing finance at Johnson & Johnson, spent four years leading the sales effort at College Concepts, a start-up sports apparel company (company revenue grew from $250,000 to over $10 million), followed by two years in consumer marketing with Reckitt & Colman (French’s Mustard brand) and almost five years in Account Management and Sales with Information Resources, Inc., an international market research firm. In 2008, co-founded Back2Tap, an online green fundraising business and in 2012, joined YouGiveGoods, an online e-commerce service to help organizations raise the goods most needed by charities across the country - currently the Director of Strategic Partnerships at YouGiveGoods. Community Service: Co-founder and current President of Chatham Bridging the Gap, a local 501c3 committed to helping people in town who find themselves in a temporary financial crisis. Additionally, during the 10 years at home raising five children ran annual county-wide events to raise funds and inkind donations for others in need. Events included a Support Our Troops Rally, Beanie Babies for Peace event, Habitat for Humanity Home-in-a-Box build, and the start of Back2Tap. Awards and Honors: Received Founder’s Award from Habitat for Humanity (2006) for pulling together massive volunteer and fundraising effort for their “Home in a Box” project; Awarded Honorable Mention for the 2009 NJ Governor’s Environmental Excellence Award for work on community based sustainability with Back2Tap. Hobbies/Favorite things to do: Playing the piano (accompanist for over 40 years), walking with my dog, reading, being at the beach with my family.

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Wendy Phaff

Development Associate with Queens Center for Progress (QCP)

Wendy Phaff is a Development Associate with Queens Center for Progress (QCP), a not-for-profit agency in Jamaica, New York that provides services to people with developmental disabilities. Ms. Phaff joined QCP, in 2010, and is responsible for implementing development strategies for the human services agency. She also writes proposals, marketing and rebranding materials and focuses on the agency’s volunteer /internship recruiting and training programs. Through her strategic efforts, QCP more than doubled its Annual Walk fundraising donations; andsignificantly increased their donations for one of QCP’s prestigious annual events, Evening of Fine Food. Prior to joining QCP, Ms. Phaff was a consultant at Be the Example (Albertson) where she created and implemented social media marketing, enhanced the organization’s online presence and donor database. Ms. Phaff earned an Associated Degree in Business Administration from Nassau Community College in 2009. Community-minded, she has served in many organizations, including as President/Co-Founder of the Make a Difference Club in Garden City from 2007 to 2009; and an Outreach Associate for the Long Island Volunteer Center in Hempstead from 2009 to 2010.

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Simon Kelly

co-CEO and Chief Enthusiasm Officer, Story

Simon Kelly, Storyâ&#x20AC;&#x2122;s co-CEO and Chief Enthusiasm Officer co-founded TPD â&#x20AC;¨ in London in 1990, where he launched a multi-lingual custom publishing program for Microsoft Europe. In 1995 he moved to the US and launched â&#x20AC;¨TPD in Seattle creating both domestic and international multi-channel content programs for Microsoft. TPD became part of McCann in 2001 and in 2002 Kelly launched a global integrated multi-channel program for Lexus in over a dozen languages in thirty countries, launching a Nagoya office for Story in the process. This program employed resources in three continents working with clients in Nagoya, Torrance (California) and Brussels producing a seamless blend of localized global and regional (continent) content along with originally sourced local (country) content. Kelly continues to oversee this program to this day - Optimizing global content for the US and adding original domestic content across print digital social and mobile channels.

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