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GEMINI (5/21 - 6/20) The current planetary alignment may create a feeling of conflict within you. The key to prosperity is your conscientiousness. Rest assured that you do not confront everyone and deflect success from your path. This cycle’s lesson for you is to be patient and don’t try to tackle everything at once. You will improve your financial status unexpectedly,with tasks that you’ll accept and finish with finesse. If you are preparing to travel,protect yourself from thieves and unfair people who want to get you involved in a joint venture. The planetary energy may encourage you to consider and analyze your behavior. Someone will surprise you with news of a happy event related to your personal life. You will certainly benefit from making plans for the future, and with the current planetary energy,the more detailed they are,the better. Be moderate in your words to the people you love.
LEO (7/23 - 8/22) Postpone near-future suspicious meetings and conversations to shield yourself from failures and disappointments. Unexpected new contacts are coming your way and you may not be able to avoid them,but if you decide to conserve them,you will gain universal admiration. The stars promise the arrival of a long-awaited tranquility,so fill yourself with fortitude. For those practicing art,the stars give a chance to create something truly beautiful,which has the chance of bringing tremendous joy. If you are behind the wheel,be careful and do not exceed the speed limit. Closely inspect your conversations and become aware of the problems in the situation because you need to fix them in a timely manner. Do not make any changes,even after thorough reasoning. You have to postpone the discussion of new important decisions and the initiation of changes. In material terms,you will achieve your dream success. Be responsible,moderate and abstained..
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CANCER (6/21 - 7/22) Be patient with others and try to compromise. There may be disagreements in your family that you can evade in order to avoid depression caused by some of the exchanged offensive words. Current energy levels could dampen your usual joy and happiness a little for a while. Expect information about accomplishment. Be reasonable and don’t spend money without a good reason. To avoid stress,do not get too involved in the event of unpleasant news. Your insight will constantly surprise people in your environment,even though you have proved to be an excellent analysts. In a coming time you may be confronted with enemies that have set a goal to ruin on your plans. Take the journey that you think will bring success and recognition – it help you relax. Avoid self-deception and do not overdo yourself.
ARIES (3/21 - 4/19) Communicating with your relatives brings you joy that can be disturbed by pending unpleasant obligations. Your ability to relate to other people on a truthful,honest level is a key part of your success. You are emotional but at the same time stable. Your overall mood will be one of peace and calm,but other people may be trying your patience. Do not expect an expeditious resolution of problems related to your personal plans to come easily. Traveling now will be good for you. This very period is not suitable for spending. Soon ahead,new horizons will be revealed, through which you’ll receive high praise and respect. This cycle will give you the opportunity to deeply analyze the behavior of people around which will bring great benefit. Do not allow to be constrained and do not run counter to your principles.
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VIRGO (8/23 - 9/22) Stabilize what has been achieved so far and harmonize your relationships with others. If you can be patient,everything will be fine. Control your emotions. You need to be more pro-active and especially flexible in order to avoid failure. Make a trip if you’re sure it will fill you with good memories. Money can be used for many things,but one of its greatest uses is to make others happy. Think about the new ideas you were offered to save yourself from downfall and losses. Be careful, you may need to rearrange your agenda unexpectedly because of unpleasant news. If you’ve arranged an important meeting,do it as soon as possible. Be patient!
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CAPRICORN (12/22 - 1/1) Fleetness hurts your everyday life. The energy from the planets creates a mood of harmony for you. Remember that the key to your success is knowing yourself and what you are capable of accomplishing. You may get into a community that will completely change your ideas of the world and life. You are filled with hopes and plans,most of which are achievable and a sufficient reason not to feel uncomfortable. Money problems are likely to be at the forefront of your mind. Suggestions for seemingly useful changes may be related to future difficulties that will surprise you unpleasantly. Analyze your actions and be critical of your own proceedings,goals,and aspirations. This could be a good time for all kinds of outings. Life has to change and transform on a continuous basis in order to remain fresh and interesting.
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By Frank J. Rich
The following is an introduction to a short series on the principles in understanding the customer. This column has spoken often about the customer, his psychographic profiles, the fundamental art and science of buying, and the channels and messages that satisfy his natural inclinations to find himself through the buying experience. In the coming weeks I’ll be addressing a number of elements of the buying experience (the human experience) that bear rethinking, and the actual results of subtle changes in approach and words that draw customers into a relatable and productive exchange with sellers. We’ll challenge norms, and in the process give both participants the opportunity they seek. In the meanwhile, start here to prepare for a walk through the mind of consumers.
ROI
In our efforts to apply the “truths” of business, we often err by the casual use of things we think we know. It’s the cogito ergo sum of a well-worn practice that allows such license, and the kind of careless thinking that leads to misunderstanding and ultimately, failure.
One such dictum is the oft-heard statement, “The customer is always right.” In its essential meaning it suggests that customers are to be treated with respect and deference, a special anointing that allows them the unusual privilege of obvious misstatements … about you, your company, or even the industry you work in. If you have customers, as most who work do, examples come easily to mind. But armed with such miscalculations we often face the most important objective in business—to satisfy the customer’s needs— with resentment and bitterness for having suffered through the dictum above. Increasingly, distinguishing the meaning in the statement from its expression becomes important as the requirements for “knowledge workers” rely on competence and careful assessments of the marketplace.
In fact, the customer is not always right, but he is never wrong. The heuristic in this seeming nuance is, perhaps, more important than most realize. Not only must we learn well how to serve the primary purpose in business—to create and keep customers—we must learn and practice an approach to the customer that encourages an effective response. When we choose to inform and educate, to become the assistant buyer customers seek, and not push and pontificate, then the métier of our choice is more fulfilling by the achievement of our goals. The alternative is the atavism of a Paleocene order, that which separates the future of business practice from the past.
Were this focus on the choice of words only the splitting of hairs, it would hardly be worth the paper they’re on. Rather, the careful consideration of words spoken and actions taken is the atelier of the mind, that workshop where all behavior takes shape. None of us wants to hear that we are wrong, but most are happy to learn something from another who is sincere and caring. The learning urge is fundamental to the human condition.
In his new book, People-Focused Knowledge Management, Karl Wiig asserts that mental models are the foundation of knowledge, personal or
enterprise. As reference models, they encode personal experiences, and those from other sources. People and enterprises use these mental models to anticipate events and deal with situations. In simple terms, thought becomes behavior, and most thought is an essential combining of emotional responses to actual experience. How we “think” about the customer is how we will “behave” toward him. And this is why millions of dollars in sales are daily slain by the jawbone of an ass.
We have heard that there are two rules for business success regarding customers. Rule one is, “The customer is never wrong.” Rule two is, “When in doubt, refer back to Rule one.” Customers can be selfish, demanding, vain, fickle, arrogant, and disloyal; much like all of us when we turn into customers. What they are in search of is themselves, those qualities in the marketplace of suppliers that most relate to their own sense of value and belonging. If they come upon it accidentally, count yourself lucky. More often, it requires careful attention to their wants, needs, and habits, and good communications skills to win them over.
For example, I heard from someone at a recent gathering: “So, you’re a trainer. My company has a trainer already.” This, after answering his question about what Encore Prist International does. My quick answer was, “organizational development!” My second response was to ask if he had ever considered a difference between training and development. He had not, but was interested, so I obliged his curiosity. I asked how long he had been with his company, how old the company was, and the tenure of most in management. His answers all pointed to short work spans for most in the company, and a problem with turnover. I then asked what seemed most important to his employer when he was hired—his skills or habits. He pondered the question for a moment, then returned that he had not been asked at all about his habits, just a lot about what he had accomplished where he worked previously. I explained that his experience was fairly typical and that most short-term employees are let go for lack of good attitude and habits. Skills and knowledge can be taught through training, by skilled trainers, but attitude and habit journeyed longer in the making. Development, I offered, has a focus on the latter, and by the examination of right principles and practices as integral parts of the person and his values and belief system. With that, he admitted that his company had been wrestling with a turnover problem for some years, and that he had personally been looking furiously to fill slots in his department in the midst of a very competitive job market. Development, he concluded, might be just what his company needed.
Customers have three choices. They can buy from you, from another, or not at all. Most business success comes from developing customers of the “third kind,” those that drive other customers to you because they themselves feel so taken care of. Customers also have two important questions. “Why should I buy this product or service at all?” and “Why should I buy it from you?” Know the answers to these questions, and never make the customer wrong.
Frank Rich is founder and CEO of Encore Príst International, an organizational development company that helps individualsand or ganizations reach their full potential through the practice of effective business fundamentals. You may reach him atfjrepi@gmail.com, or by phone at 866/858-4EPI.
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PISCES (2/19 - 3/20) You will feel very emotionally secure for the time of this celestial configuration. Do not try to conceal your mistakes,it is better to reconcile with the reproaches because you deserve them. You risk ruining a stable relationship,if you don’t demonstrate the needed calmness and composure. Unwavering good luck will see you through to success. It is not desirable to travel because you are distracted. The planetary energy assists you in evaluating your progress toward certain goals. Discontinue all harmful acquaintances and friendships without scenes and aggression. Positive changes are possible if you anatomize your actions and are careful in your words. Do not boast of your earnings. Deal with problems that require an immediate solution.
LIBRA (9/23 - 10/23) Stabilize what has been achieved so far and harmonize your relationships with others. If you can be patient,everything will be fine. Control your emotions. You need to be more pro-active and especially flexible in order to avoid failure. Make a trip if you’re sure it will fill you with good memories. Money can be used for many things,but one of its greatest uses is to make others happy. Think about the new ideas you were offered to save yourself from downfall and losses. Be careful, you may need to rearrange your agenda unexpectedly because of unpleasant news. If you’ve arranged an important meeting,do it as soon as possible. Be patient!
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TAURUS (4/20 - 5/20) Avoid contacts right now because of the tension with your closest circle friends. Recognition and prosperity are guaranteed if you look closely to what is happening around you. The energy radiating from the planets may encourage some very deep feelings to surface. Be cautious and do not hurry. Use your free time to consider traveling or a vacation outside the country. Do not allow feelings to interfere with your reason to see the true traits of people who are in the process of your plans. Evaluate in depth what,not only your past,but also future events mean to you. Find the shortest way to improve your material status. Prepare for serious changes in your personal life not related to your marriage partner,which may also affect your professional ways. If necessary,be compromising.
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A PICTURE IS WORTH A THOUSAND WORDS!!
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SCORPIO (10/24 - 11/22) You will encounter difficulties,but keep calm and tolerant. Do not make new missteps because of your distraction,and also because of your emotion and urgency,which are brought about due to your deserved criticism. Those of you in real estate and trading will be successful. The intensity of your emotions may make themselves known, and you could find it impossible to stop yourself from being carried away in a frenzy of delight. Plan your time with accordance to priorities. The planets suggest that you may find yourself inundated with requests for outings. Put more focus on yourself and make sure are not neglecting your own personal growth and financial gain. Analyze the words of your new acquaintances so that you can prevent living through another disappointment. Prepare for unpleasant news that are related to problems in the life of a good friend. Do not compromise with yourself so that you don’t lose faithful friends and show weakness to your closest people.
SAGITTARIUS (11/23 - 12/21) TDo not hesitate and apologize for your wrongs. Success is with you if you are employed in a creative field. The celestial alignment signals a time when you may feel more than a little infatuated with a certain person. Let your ideas grow slowly and be patient. Weigh the upcoming events well. Trust that you can earn money doing something you are passionate about. The vibration from the planets encourages you to arrange an outing somewhere beautiful. News are coming that are going to change you from the inside out,and the outside in. Remember that your charm can create miracles,but do not rely solely on it to achieve your goals. Sometimes you have to be your outrageous self.
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AQUARIUS (1/20 - 2/18) Meet people with whom you can consider expanding your business if you have already agreed to a talk. You will learn a great deal when you are patient,calm as this will allow you to pay more attention. Your ascendancy is a cause for envy in others if you overdo it with bragging. You are determined,shine with your abilities. Do not take a business trip. Try not to over-analyze your current status. Make an important investment today – invest in yourself. Whether someone close approves of your plans or not,it should not stop you from carrying them through to the end. During this cycle,you will be primarily interested in creating or making a leap towards something new. Be careful not to hurt someone and do not impose your opinion.
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DIGITAL MAY DOMINATE THE CONVERSATION, BUT PRINT DOMINATES READERSHIP! If you are reading this ad then you are in good company. The majority of the world continues to read newspapers, magazines and books in print. ADVERTISE IN PRINT IT WORKS! 914-962-3871
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MULTI-MEDIA PACKAGES
By Showcasing your ad with the Multi-media packages that are now being offered for ads appearing on our website it will help you get the results you are looking for. Remember a picture is worth a thousand words!
1 Photo Free; 3 Photos $3.00; 4-10 Photos $5.00
For additional information,please call the Classified Department at 914-962-3871 or 845-298-8178 or visit www.nypennysaver.com
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Deadline for placement in this Publication of Help Wanted ads is 4:00PM Thursdays. Each ad placed after 4:00PM will be subject to a $10 late fee.
CHILDCARE AVAILABLE/NEEDED (Sample Ad)
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HOUSECLEANING AVAILABLE/NEEDED (Sample ad)
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JOURNEY PLUMBERFT914-733-2352
In need of experienced plumber. Join our small and growing team. We get involved in all aspects of plumbing. From jobbing to new construction. Must be able to write up invoices in English. Be independent and trustworthy. Very competitive wages.
LOOKING FOR LOCAL TALENT?
Place your ad in the PennySaver Classified Help Wanted section! Call 914-962-3871 ext. 801 or go to nypennysaver.com
ATTENTION TRUCK DEALERS
The deadline for placement of Truck ads is 5:00PM Thursday. Each ad placed after 5:00PM is subject to a $10 late fee.
2012 CHEVROLET SILVERADO 250 HD 914-310-0220
CREW CAB,119K Miles,Very Good condition,Asking $19,000.
2006 F350 TURBO CHARGE DIESEL 914-557-4700
72,000 miles,Dealer maintained,Very clean,Comes with snow-plow and rock salter.
2008 FORD F350 914-262-2186
4X4,Utility Body,V10,Bed Slide. 40,460 Original Miles. Asking $20,500
2008 FORD E350
Heavy Duty,Automatic transmission electrical van with shelving,bins & drawer unit,Roof rack with ladder roller & aluminum wheels. Well maintained,Runs well,167,992 Miles,$7,000 OBO. Call 914-755-9762 or 914-906-4109
2000 INTERNATIONAL CHIP BOX DUMP914-949-1214 1995 Ford F350,Dump Chip-Box. 1998 F700 Chip Box Dump. Negotiable
1987 INTERNATIONAL BUCKET TRUCK DT466,65H,70’ Working Height $29,500. ALSO: 2007 VERMEER352 Diesel Stump Grinder w/Trailer,low hours $13,500 203-585-3210/203-966-5015
2020 JAYCO WHITEHAWK 29-BH TRAVEL TRAILER
Excellent condition. Includes all household accessories including bulldog GFI protector,Stabilizing tow hitch system. Asking 28,000.00 845-222-7508
2017 MITSUBISHI DUMP TRUCK
914-949-1214
Low Mileage - 10K! ALSO: 2000 Ford F800 Bucket Truck & 2000 International Log Loader/Dump Truck(under CDLRequirements). Negotiable Pricing.
2010 NISSAN FRONTIER
56K Miles,1-Owner,New tires,New battery,4WD,$15,500. 845-800-4753 Before 8pm.
PONGA SU ANUNCIO HOY PARA...
PARA...
**Autos**Empleo**Alquiler**Compra-Venta de casas**
Para mas informacion llame al 914-962-3871 Ext. 806 - Cindy ***Hablamos su idioma** Se aceptan anuncios en ingles o en español
1988 20-FT. BOAT CRAFT
200-HP,Asking 2,500-Negotiable. Also 12ft. Sears Aluminum Boat, Trolling Motor with Battery and Seats. Asking $1,200. Call John, 914-774-9239
2021 JET SKI KAWASAKI ULTRA LX914-589-8418 (Ebony/riptide turquoise) 9 hours of use. Includes 2021 Karavan Aluminum Trailer. $11,000
CARS, TRUCKS &BOATS FOR SALE
Private parties only!Advertise your car, truck or boat in print &online until it sells!!
Only $58 for 15 words for all areas.
Full circulation of 230,762 mailed & demand distribution over 2 weeks.
*Only available when speaking with a Representative. Call 914-962-3871 to place your ad.
2019 HONDA NC 750X914-310-3616
2,300 Miles,like new,$7,000 OBO.
1999 HONDA VALKYRIE 845-216-4090
18K Miles,6-Cyl,Maroon,Customized,Asking $6,200.
2018 KTM 390 DUKE
With top carrier and cell-phone holder,8,000 Miles/Like new,$4,250. Rod:347-538-2455
Monster Racing Edition. Only Used 6 Hours. Never Raced. $8,900.
**Autos**Empleo**Alquiler**Compra-Venta de casas** Para mas informacion llame al 914-962-3871 Ext. 806 - Cindy ***Hablamos su idioma** Se aceptan anuncios en ingles o en español
by
Ryan A. Berenz
RUN IT TIL IT SELLS!
CARS, TRUCKS &BOATS FOR
SALE
Private parties only!Advertise your car, truck or boat in print &online until it sells!!
Only $58 for 15 words for all areas.
Full circulation of 230,762 mailed & demand distribution over 2 weeks.
*Only available when speaking with a Representative. Call 914-962-3871 to place your ad.
2005 ACURA RL LOADED
845-392-0376
Excellent condition,all service records from Acura,165k miles, $4,500obo
2001 ACURA CL
2-Door,High Mileage,Needs mechanical and body work,$950. mdreatta@aol.com
Good Condition,White w/Leather Beige Interior.180K Miles, $3,300-Negotiable. CALL: 813-218.5232/914-843-4532
2014 BMW 320
914-804-7273
4-Door,White,135,000 Miles,Like New,$12,200 Negotiable 2008 BMW 328
845-453-9201 4DR,Low mileage A beautiful,well maintained,BMW with only 106K for only $4,900 priced to sell
2007 BMW 328 XI914-278-3904
Automatic/4x4,Sunroof. Fully-Loaded. Runs/Needs Minor Work. Clean Title. $4,500 OBO
1990 BUICK REATTA CONVERTIBLE
Burgundy,67,000 Miles,Top shape,$6,000
1974 CADILLAC ELDORADO CONVERTIBLE
914-737-3917
914-419-1160
Black Exterior w/Red Leather Interior,All Power,Air Shocks,Cassette Player. Original Hood Ornament,Trunk Key Medallion... Engine Size=500, 77K/2 Owners. $6000. Call Joe.
1971 CAMARO Z28
845-656-3551
High compression 396 street/track,All new tires,Posi rear. $30,000.
CAR DONATION URGENTLY NEEDED914-564-9113
WE ARE OPEN AND ACCEPTING DONATIONS. Help us help abandoned & abused animals by donating your running or non-running vehicle,truck,boat, or RV/Motor home. FREE PICK-UP . Donate your vehicle. Call 914-564-9113 &please leave a message or for immediate pick-up 1-877-565-6615. Please specify FOR THE LOVE OF ANIMALS. All proceeds go directly to the animals. Thank you!
2014 CHEVROLET CORVETTE CONVERTIBLE 917-578-7603
Z51,2LT White/Black Top,10K,Performance Exhaust, Mint Condition $46,900
Donate Your Car to Veterans Today! Help and Support our Veterans. FastFREE pick up. 100% tax de-ductible. Call 1-800-245-0398
2012 FORD FUSION 917-295-9393
4DR,AC,Low mileage,Vehicle in great shape. Leather interior, Moonroof,new alternator,new battery,new tires,new brakes. Text 917-295-9393. $7,000 obo
2011 FORD 12-PASSENGER VAN914-438-8046
Excellent condition,200K miles,$7,500.
2005 FORD FOCUS ZX5
2.0-Liter engine,transmission with over drive button,AC,New tires, Doesn’t burn oil. 150,000 miles,As is. 914-420-7451/914-837-2108.
1959 FORD THUNDERBIRD 914-523-7961 2-Door Hard Top, 1955 DODGE CORONET,4-Door Sedan. Call for Details
1939 FORD SEDAN 845-559-9521
Brown with flames,AC,327 Automatic,$16,500. ONLY SERIOUS BUYERS. 1931 FORD MODEL A ROADSTER845-891-8930
Former Show Car,Family-owned,Nearly 100 years old! $19,999 OBO
GET A BREAK ON YOUR TAXES!
Donate your car,truck,or SUV to assist the blind and visually impaired. Arrange a swift,no-cost vehicle pickup and secure a generous tax credit for 2025. Call Heritage for the Blind Today at 1-855-246-4458 today!
GOT AN UNWANTED CAR??? Your car donation to Patriotic Hearts helps veterans find work or start their own business. Fast free pick. Running or not! Call 24/7: 1-888-251-3135.
2008 HONDA PILOT 4-WHEEL DRIVE
Immaculate condition,$4,000 Negotiable. To see car,call John 914-423-0238 or 914-343-3174
IMITATED BUT UNEQUALED
NOTHING LIKE IT NOTHING WORKS AS WELL THE PENNYSAVER 914-962-3871
1998 ISUZU RODEO LS914-354-0640
V-6. Always Garaged/Mint Condition. One Owner. 34K Original Miles. $19.500
Midnight Blue/Java Interior,48K. Dealer Service since new. Excellent Mechanic and Cosmetic Condition.
1998 MERCEDES-BENZ 500SL
914-669-9491
Mint condition,always garaged,driven once a month,gorgeous. Asking $12,000
1995 MERCEDES-BENZ E320 CABRIOLET914-763-2239
Puchased in Stuttgart,Germany. White w/Beige Interior. 47,483 Original Mileage. 1 Owner. $32,500
1991 MERCEDES-BENZ 500-SL
845-321-4911
Two(2) Door Convertible,Red,70,000 Miles,Hard/Soft Top,Everything works. $19,000
1989 MERCEDES-BENZ 560SL CONVERTIBLE 917-710-7291
White with Blue Interior,Blue Soft top,71K Original Miles,Runs Excellent $10,750 obo.
MULTI-MEDIA PACKAGES
By Showcasing your vehicle with the Multi-media packages that are now being offered for ads appearing on our website it will help you get the results you are looking for. Remember a picture is worth a thousand words!
1 Photo Free; 3 Photos $3.00; 4-10 Photos $5.00
For additional information,please call the Classified Department at 914-962-3871 or 845-298-8178 or visit www.nypennysaver.com
2009 NISSAN ROGUE
Auto,Complete New Brake Job,New A/C,New Tires,Digital Front Lights, No Accidents/Clean Car. Very Dependable. Spent $7,000 to Refurbish and Repair(All Receipts Available).
*Only available when speaking with a Representative. Call 914-962-3871 to place your ad. 2013 SUBARU IMPREZA 845-453-9201
4DR,AC,Low mileage,Very carefully maintained and regularly serviced. AWD,all leather,has a sunroof and a back-up camera,Mileage is 51,195. price is $5,900,Taking a down payment and financing the rest is possible.
75K miles,Looks Great Inside and Out/Works Great! $18,700.
2006 TOYOTA PRIUS 914-419-1735
4DR,AC BEST OFFER TAKES IT!... Car needs battery,doesn’t run and must be towed. Great for parts. Silver,GPS,Leather,etc. Car is in Carmel, Putnam County. BEST OFFER! OBO 2018 VOLKSWAGEN TIGUAN AWD914-522-6662 3rd seat included,$15,800,69K-Miles,Car has been meticulously maintained including recent replacement of all four brakes,idler pulley belts,and scheduled oil changes.
2004 VOLVO S60 2.5T AWD845-891-4140 Excellent condition,well maintained,$4,000. Call for more information/photos. WWW.NYPENNYSAVER.COM
Thinking about placing an ad to sell your car, truck or van? It has never been easier - Visit our website www.nypennysaver.com24hrs/7 days a week and follow the directions. For more information contact a member of our classified team at 914-962-3871 or 845-298-8178.
