Museum Event Helena Rubinstein: Beauty Is Power Friday, March 13, 2015 The Jewish Museum
NYSCC
Helena Rubinstein was a legendary cosmetics entrepreneur whose ideas challenged and changed the myth of feminine beauty. This exhibit is devoted to her life and art collection, and presents a strong female perspective on 20th century visual culture. She introduced new and different standards of beauty, and exhorted women to control their own image though makeup and grooming. Today, the term “beauty salon” is limited to a hair dresser or day spa. However, Rubinstein’s salon was designed as a place where women could learn not only how to improve their looks, but also how to reconceive their standards of taste, and to understand design, color, and art to express their own personalities. Location: The Jewish Museum, 1109 5th Ave. (at 92nd Street), NY, NY Time: Guided tours at 1:00 pm and 2:00 pm. Each group limited to 20 persons. Cost/Registration:
• NYSCC Pre-registered Member $85.00 • Pre-registered Non Member $105.00 • Emeritus / Students Pre-registered $40.00 • Emeritus at the door $75.00 • At The Door $120.00
NYSCC
Register online by visiting the NYSCC website at www.nyscc.org. Limited to the first 40 people. Price includes:
Guided Tours of “Beauty is Power.” General Admission to the museum. Discount coupons for the museum store. Bus Transportation from New Jersey. Validated parking for cars parked at private garage. Late lunch or early dinner.
www.nyscc.org