2024 NYSGA Media Kit

NEW YORK STATE

GOLF ASSOCIATION

2024 MEDIA KIT

ABOUT US Since the New York Golf Association (NYSGA) was formed in 1923, our passionate committee members and staff have worked tirelessly to promote the game, build strong golf communities, and protect golf’s traditions across the Empire State.

Annually, the NYSGA conducts 100+ tournament days each season between the 20 NYS amateur championships and their sectional qualifiers, USGA qualifiers in our region, and a series of single-day net events around the state.

Beyond conducting tournaments, the NYSGA provides several key services to member golf & country clubs including the GHIN Handicap System, course rating & measuring, rules education, tournament administration assistance, scholarships, junior golf initiatives, communications, member benefits & more!

Background s The NYSGA is a regional governing body for amateur golf in New York (excluding Metro-NY and Rochester). s Directly services over 41,000 individual members and more than 250 member clubs. s Founded in 1923 for the purpose of conducting an annual sanctioned New York State Amateur championship to decide the state’s top players. The NYSGA celebrated its centennial during the 2023 season.

Services s Exclusively licensed by the USGA to provide members with an official USGA Handicap Index in our region. * 1,274,000+ rounds posted to handicap by members in 2023 (April - October) * 947,000 rounds posted to handicap at NYSGA facilities (April - October) s Conduct official USGA Course Ratings at local courses. s Administer over 120 tournament and event days each year at member clubs. *60,000+ tournament participants since 2010 *$3,100,000+ spent at clubs hosting NYSGA tournaments since 2010 s Host educational seminars and offer professional expertise on a variety of subjects, including tournament software, Rules of Golf, course marking and setup, and more. s Support local golf community through NYSGA Foundation *$460,000+ in scholarships awarded since 2009 *$130,000+ in grants supporting junior golf initiatives since 2009

MEMBERSHIP

550+ Member Clubs (Directly Service 259) 41,600+ Individual Members 79% Male 21% Female

78% Married 93% Attended College

92% Homeowners 28% Own Second Home

54% HHI > $100,000 53% Retired

Advertising partners of the NYSGA gain access to our affluent group of members. They represent the most avid golfers in New York and an influential force within the state golf economy, plus a difficult to reach consumer base.

LEVERAGE A HIGHLY-TARGETED AUDIENCE OF AVID GOLFERS FROM AROUND THE EMPIRE STATE

2024 EMAIL LIST SIZE:

EMAIL MARKETING

60,000+

DEDICATED E-BLAST Sponsor your very own dedicated email to 60,000+ members and subscribers with messaging and images dedicated specifically to your product(s). eBlasts regularly have open rates of 25-30%.

Email format may be either in an artwork form or HTML. Artwork must be provided as a .gif or .jpg file (no animated or Flash files) up to 200kb in size, and a link must be provided when submitting the file.

RATE: $2 , 8 5 0 / EMAIL

E-NEWSLETTER NYSGA eNews is an informative newsletter sent to all 50,000+ members and subscribers bi-monthly, with an average open rate of 24-30%.

Files can be up to 50kb saves as .gif or .jpg. No animated .gif or Flash files will be accepted. Must provide link when submitting file.

Rates 350px x 200px

1x $400

3x $350

6x $300 Mobile Version

E-REVISION The NYSGA eRevision email is sent to 30,000+ GHIN-using members with an actively linked email along with an update of their USGA/GHIN Handicap Index. The email also contains quick links and important updates. eRevisions are sent on Monday of each week for a total of 52 eRevisions each year. The open rate for these emails exceeds 45% The following advertisement size is available: 266 pixels x 145 pixels Files can be up to 50kb saves as .gif or .jpg. No animated .gif or Flash files will be accepted. Must provide link when submitting file.

Rates 350px x 200px

1x $700

3x $600

6x $500

WEBSITE MARKETING NYSGA.ORG The NYSGA website attracts nearly a quarter million people each year. Three advertisement spots are available to be shown on every NYSGA webpage at a given time.

Advertisement dimensions: 266 pixels by 145 pixels as a jpg/png, or 960 pixels by 120 pxiels as a jpg/png.

2023 WEBSITE STATS: Pageviews: 1,369,402 Website Visits: 610,156 Unique Visitors: 282,934 Pages/visit: 2.24 Average Time on site: 2:15 min

No animated .gif or Flash files will be accepted. Provide link when submitting file.

RATE: $1 , 0 0 0 / MONTH

MOBILE MARKETING NYSGA MOBILE APPLICATION BANNER ADS (2) TWO AD SPOTS AVAILABLE PER MONTH The NYSGA mobile application is used by thousands of members to post scores and keep track of their handicap information. Throughout each season, the mobile application is viewed constantly by NYSGA member while posting their scores.

2021 NYSGA Member Stats 5.5 million app visits 1 million rounds posted on app Advertisement dimensions: 1920 pixels by 800 pixels as a jpg/png.

RATE: $1 , 4 0 0 / MONTH

“A LA CARTE” RATES 2024 Rates: Dedicated Email Blast

1x

2x

3x or more

Per Email

$2,850

$2,400

$2,250

* File can be HTML or JPG, recommended width 600-800px - see Email Marketing page for more details

Mobile App Banner Ad

1x

3x

6x

Per Month

$1,200

$2,800

$4,000

* available in 1920px x 800px - see Mobile page for more details

Website Banner Ad

1x

3x

6x

Per Month

$1,000

$2,000

$3,000

* available in either 266px by 145px, or 960px by 120px - see Website page for more details

eRevision Banner Ad

1x

3x

6x

Per Email

$700

$600

$500

* available in 350px by 200px - see Email Marketing page for more details

eNewsletter Banner Ad

1x

3x

6x

Per Email

$400

$350

$300

* available in 350px by 200px - see Email Marketing Page for more details

If you are interested in bundling two or more of the above advertising opportunities, please contact Dan Thompson at dan@nysga.org for further discounts and packages.

SPONSORSHIP OPPORTUNITIES HERE’S YOUR CHANCE TO PARTNER WITH THE NEW YORK STATE GOLF ASSOCIATION! Opportunities for year-long exposure to the NYSGA’s membership base through digital, print, on-site activities and program sponsorship include: Official NYSGA Partner Status

Product Placement

Giveaways/Prizes

Tournament Sponsorship

Club or Course Outreach

Product Reviews

Program Sponsorship

Speaking Opportunities

Social Media Marketing

Product Sampling

Exclusive NYSGA Member Offers

Photo Opportunities

Product Demonstrations

Collateral Distribution

Surveys

Directly align Your Company with the NYSGA and access our strong golf communities across the state. NYSGA sponsors play a critical role in helping the NYSGA enhance competitions, create value for our members, and expand the services we provide to golfers and golf courses. s Proactively build stronger relationships with private and public golf clubs around NYS s Leverage a niche group of affluent influencers and build customer loyalty. s Generate effective brand awareness and sales leads through various member touchpoints. s Align your brand with a 100-year-old organization with strong values and culture. s Proudly support New York State’s golf community.

WHAT’S INCLUDED...

WE’LL HELP YOU FIGURE OUT HOW TO BEST ENHANCE & DRIVE YOUR BUSINESS OBJECTIVES. Below are deliverables that are included with all sponsorships, which help to generate brand awareness, drive product and service consideration and offer consistent touchpoints with NYSGA members throughout each year.

BASIC MARKETING BENEFITS INCLUDED WITH NYSGA SPONSORSHIPS: s Designate as an official sponsor of NYSGA. s Announce via press release, website story, eNewsletter story and social media. s At least two (2) Dedicated Email Blasts per year sent to the NYSGA’s full list of subscribers with special offer(s). s Opportunity to setup on-site activations at select NYSGA tournaments (product staging, brand education, etc.). s At least two (2) months display of website banner advertisment per year. s Display hot-linked logo on both home & sponsors page of website. Hot-linked logo will be listed in sponsor section of all championship websites. s Thank you signage at all championship lunches & dinners. s Thank you page in all official publications of the NYSGA (championship programs, hall of fame programs, annual report). s Display logo on printed materials at tournaments (notice to player sheets). s Display logo on sponsor section of monthly eNewsletter, sent to full email subscriber list. s Opportunity to provide exclusive member benefit to all NYSGA members, listed on NYSGA.org and promoted via other channels.

EVENTS - TOURNAMENTS State Championships The NYSGA is responsible for conducting the 20 New York State amateur golf championships each year, attracting the top players from around the state to compete for each respective title.

NYS Men’s Amateur

NYS Women’s Amateur & Mid-Am

NYS Men’s Four-Ball (Open, Senior, Super Sr.)

NYS Men’s Mid-Amateur

NYS Women’s Senior & Super Senior

NYS Women’s Four-Ball (Open & Senior)

NYS Men’s Senior Amateur

NYS Boys’ & Girls’ Junior (18U / 14U)

NYS Mixed Team (Open & Senior)

NYS Men’s Super Senior & Legends

Amateur Series This series gives NYSGA members the opportunity to compete against peers at a similar skill level, gain exclusive access to top private golf clubs, play competitively for net/gross under the USGA rules of golf, and meet other golfers from around the state.

Consists of 20+ events held from May - September (Albany, Binghamton, Syracuse, Utica, Rochester, Buffalo)

PRINTED MATERIALS Divisions Men’s (all ages) Men’s Senior (55+) Men’s Super Senior (65+) Women’s (all ages) 92% male / 8% female participation

2,000+ Annual Participants 90+ Players Per Each Event 20+ Top Private & Resort Courses

EVENTS - EDUCATION Rules of Golf Seminars Albany, Buffalo, Binghamton, Elmira, North Country, Syracuse, Utica The NYSGA offers free Rules of Golf Seminars, hosted by private member clubs in each region of upstate New York. These seminars serve as a great opportunity to revisit/refresh the rules, go over unique scenarios and give the attendees an opportunity to ask specific questions.

These seminars overview the major changes and Rules situations that are often encountered during the play of a round. These seminars are led by USGA expert certified Rules instructors from the NYSGA’s staff and volunteer network.

These seminars are offered to the public, and all attendees must register online in advance to access a spot in the seminar. These seminars generally fill up to maximum attendance allowed by the facility. All seminars include complimentary continental breakfast and a copy of the Players’ Edition of the Rules of Golf.

Sponsors of these Rules of Golf seminars will have the opportunity to: *Greet attendees when they first arrive to the venue *Offer an attendee gift and education materials *Present quickly in front of group - quick pitch, or verbal thanks *Co-brand Rules of Golf books that are handed out to attendees

BRANDING & ACTIVATIONS There are many opportunities to generate strong brand awareness and loyalty among the top amateur players in New York during the multi-day championships and their respective sectional qualifiers. Have an idea not already included in this deck? Let us know! We want to work with you to come up with the best solution!

PRODUCT SAMPLING

PRINTED MATERIALS

YOUR LOGO HERE

CO-BRANDED GIFTS/GIVEAWAYS

GENERAL SIGNAGE

YOUR LOGO HERE

VERBAL THANKS AND RECOGNITION

PHOTO OPPORTUNITIES

EVENT ACTIVATIONS

ON-COURSE PROMOTIONS

For more information on opportunities with the NYSGA, please contact Dan Thompson at dan@nysga.org

NEW YORK STATE GOLF ASSOCIATION 4933 JAMESVILLE ROAD, JAMESVILLE, NY 13078 (315) 471-6979 I NYSGA.ORG