Des 115 Process Book

Process Book

Nancy Wong

Des 115

2

Contents 04 Project 1

12 Project 2

32 Project 3

06 Process

14 Set 1 Process

34 Process

10 Final Product

17 Set 1 Final Product

36 Final Product

20 Set 2 Process 23 Set 2 Final Product 26 Set 3 Process 29 Set 3 Final Product 3

Project 1 Minimal Letterforms

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Objective

To closely examine the form and function of letterforms and investigate the unique visual characteristics of a specific typeface, in this case, Centaur, using different compositions.

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Project 1 Process

For the first exploration, I decided to create individual 1”x1” squares to explore each typeface we were allowed to choose from and how they would look cropped.

Eventually, I decided on Bodoni and Centaur before putting them into 2x2 squares composition with 1/16” gutter.

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Letterform Exploration 1x1� squares

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Composition Exploration 2x2 1” squares with 1/16” gutter

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2x2 2” squares with 1/8” gutter

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Project 1 Final Product

I decided on the typeface Centaur. I did not like the composition a, f, g, e. In the end, I settled on a, k, g, e. The curve of the e in the corner ended up being distracting in the final product. It would have been nice if it worked out since the curved lined up nicely with the k and the curve of the g.

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2x2 4� squares created in Adobe Illustrator, printed, and matted on Bristol

agek 11

Project 2 Type Hierarchy

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typographic arrangements, you research on who these people respective fields of work.

Format:

10 x 10 inches

Objective

The organizational and visual p Symmetry / Asymmetry Geometric / Organic Rhythmic / Static Grouping / Isolation Contrast Texture Proximity Grid structures

You will be expected to work on

Using a provided set of information to explore supplies with you. We will have compositional alternatives using Univers in the the end of the assignment. You following order: your design is approved; at tha Adobe InDesign.

Set 1

A 15pt Univers 45

B 15pt Univers 45 Univers 65

Set 2

15pt + 9pt Univers 45 Univers 65

15pt + 9pt Universe 45/46 Univers 65/66

Set 3

Set 2B add rules

Univers any size, weight & rule

Set 1 on plain paper One size / one weight (15 p One size / two weights (15 p

Set 2 on plain paper Two sizes / two weights (15 p Two sizes / two weights / two use a minimum of two fonts

All 3 sets FINAL on bristol Use given rules of any length Any size, weight and style of

You will hand in: • one set of high quality pr • final digital files in InDesig • final digital files in PDF form • sketches

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Set 1 Process

For Set 1, we cut out the printed text and pasted it onto 10�x10� tracing paper to play with different compostions using a hands-on method.

We created two compositions each for Set 1a

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Set 1a Process Univers 45, 15pt

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Set 1b Process Univers 45 & 65, 15pt

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Set 1 Final Product

I did not like any of my compositions for Set 1a and so created a new composition in InDesign.

For Set 1b, I used one of the compositions I created for Set 1a instead. I feel that the different weights work better for that layout.

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Visible Language

A lecture series exploring the relationship between form and content.

Orientation and disorientation Ruedi Baur Nicholas Felton Richard Saul Wurman Thursday, December 3 6 pm 135 Walker Hall UC Davis

More than just a love of letters Zuzana Licko Jonathan Hoefler Tobias Frere-Jones Thursday, December 10 6 pm 135 Walker Hall UC Davis

Matter/anti-matter/does it matter? Stefan Sagmeister Andrew Blauvelt Marian Bantjes Thursday, December 17 7 pm Design Museum UC Davis

Lectures are free and open to the public.

Set 1a Final Product Univers 45, 15pt

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Visible Language

A lecture series exploring the relationship between form and content.

Orientation and disorientation Ruedi Baur Nicholas Felton Richard Saul Wurman

More than just a love of letters Zuzana Licko Jonathan Hoefler Tobias Frere-Jones

Matter/anti-matter/does it matter?

Stefan Sagmeister Andrew Blauvelt Marian Bantjes

Set 1b Final Product Univers 45 & 65, 15pt

Lectures are free and open to the public.

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Thursday, December 3 6 pm 135 Walker Hall UC Davis

Thursday, December 10 6 pm 135 Walker Hall UC Davis

Thursday, December 17 7 pm Design Museum UC Davis

Set 2 Process

For Set 1, we worked on our composition in InDesign instead of cutting and pasting text on tracing paper.

We created three compositions each for Set 2a and Set 2b.

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Visible Language A lecture series exploring the relationship between form and content.

Visible Language A lecture series exploring the relationship between form and content.

Orientation and disorientation Ruedi Baur

Nicholas Felton

Thursday, December 3

6 pm

Richard Saul Wurman 135 Walker Hall UC Davis

Orientation and disorientation More than just a love of letters Matter/anti-matter/does it matter?

Ruedi Baur Nicholas Felton Richard Saul Wurman Zuzana Licko Jonathan Hoefler Tobias Frere-Jones Stefan Sagmeister

Andrew Bantjes

Marian Blauvelt

Thursday, December 3 6 pm Thursday, December 10 6 pm Thursday, December 17 7 pm 135 Walker Hall UC Davis 135 Walker Hall UC Davis 135 Walker Hall UC Davis

More than just a love of letters A lecture series exploring the relationship between form and content.

Visible Language

Lectures are free and open to the public.

Zuzana Licko

Jonathan Hoefler

Thursday, December 10 6 pm

Tobias Frere-Jones

135 Walker Hall UC Davis

Orientation and disorientation

More than just a love of letters

Matter/anti-matter/does it matter?

Ruedi Baur Nicholas Felton Richard Saul Wurman

Zuzana Licko Jonathan Hoefler Tobias Frere-Jones

Stefan Sagmeister Andrew Blauvelt Marian Bantjes

Thursday, December 3 6 pm 135 Walker Hall UC Davis

Thursday, December 10 6 pm 135 Walker Hall UC Davis

Thursday, December 17 7 pm Design Museum UC Davis

Matter/anti-matter/does it matter?

Stefan Sagmeister

Andrew Bantjes

Thursday, December 17 7 pm

Marian Blauvelt

135 Walker Hall UC Davis

Lectures are free and open to the public.

Set 2a Process Univers 45 & 65, 9pt &15pt

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Lectures are free and open to the public.

Visible Language

Visible Language

A lecture series exploring the relationship between form and content.

Visible Language A lecture series exploring the relationship between form and content.

Orientation and disorientation

Ruedi Baur Nicholas Felton Richard Saul Wurman Thursday, December 3

A lecture series exploring the relationship between form and content.

Orientation and disorientation

Thursday, December 3

More than just a love of letters

Thursday, December 10 6 pm

Matter/anti-matter/does it matter?

Ruedi Baur

Zuzana Licko

6 pm

135 Walker Hall UC Davis

Nicholas Felton

Stefan Sagmeister

135 Walker Hall UC Davis

More than just a love of letters

Zuzana Licko

135 Walker Hall UC Davis

Jonathan Hoefler

Thursday, December 17 7 pm

Richard Saul Wurman

6 pm

Tobias Frere-Jones

135 Walker Hall UC Davis

Andrew Blauvelt

Jonathan Hoefler

Orientation and disorientation Ruedi Baur Nicholas Felton Thursday, December 3 Richard Saul Wurman

6 pm

135 Walker Hall UC Davis

Tobias Frere-Jones

Marian Bantjes

Thursday, December 10 6 pm

135 Walker Hall UC Davis

Matter/anti-matter/does it matter?

Stefan Sagmeister

More than just a love of letters Zuzana Licko Jonathan Hoefler Tobias Frere-Jones Thursday, December 10

6 pm

135 Walker Hall UC Davis

Andrew Blauvelt Marian Bantjes Thursday, December 17 7 pm

Lectures are free and open to the public.

135 Walker Hall UC Davis

Lectures are free and open to the public.

Set 2b Process Univers 45/46 & 65/66, 9pt &15pt

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Stefan Sagmeister Andrew Blauvelt Marian Bantjes

Matter/anti-matter/does it matter?

Thursday, December 17 7 pm

135 Walker Hall UC Davis

Lectures are free and open to the public.

Set 2 Final Product

For Set 2a, I really liked the original draft, and received positive feedback during our critique.

So I stuck with the same layout and left it as is.

For Set 2b, I really liked the hierachy, and felt that it was very clear. I bolded the lecture information to make it stand out more.

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Visible Language A lecture series exploring the relationship between form and content.

Orientation and disorientation

More than just a love of letters

Matter/anti-matter/does it matter?

Ruedi Baur Nicholas Felton Richard Saul Wurman

Zuzana Licko Jonathan Hoefler Tobias Frere-Jones

Stefan Sagmeister Andrew Blauvelt Marian Bantjes

Thursday, December 3 6 pm 135 Walker Hall UC Davis

Thursday, December 10 6 pm 135 Walker Hall UC Davis

Thursday, December 17 7 pm Design Museum UC Davis

Set 2a Final Product Univers 45 & 65, 9pt &15pt

Lectures are free and open to the public.

24

Visible Language

A lecture series exploring the relationship between form and content.

Orientation and disorientation More than just a love of letters Matter/anti-matter/does it matter?

Set 2b Final Product Univers 45/46 & 65/66, 9pt &15pt

Thursday, December 3

Ruedi Baur

Thursday, December 10

6 pm

135 Walker Hall UC Davis

6 pm

135 Walker Hall UC Davis

Nicholas Felton

Zuzana Licko

Jonathan Hoefler

Thursday, December 17

7 pm

Stefan Sagmeister

Richard Saul Wurman Tobias Frere-Jones

135 Walker Hall UC Davis

Andrew Blauvelt

Marian Bantjes

Lectures are free and open to the public.

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Set 3 Process

For Set 3, we were able to add rules in Set 3a, and anything we wanted to try in Set 3b.

We created three compositions each for Set 3a and Set 3b.

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Visible Language

A lecture series exploring the relationship between form and content.

Visible Language

A lecture series exploring the relationship between form and content.

Visible Language Lectures are free and open to the public.

A lecture series exploring the relationship between form and content.

Orientation and disorientation

Orientation and disorientation Ruedi Baur Nicholas Felton Richard Saul Wurman

Ruedi Baur Thursday, December 3 6 pm 135 Walker Hall UC Davis

More than just a love of letters Zuzana Licko Jonathan Hoefler Tobias Frere-Jones

Richard Saul Wurman Thursday, December 10 6 pm 135 Walker Hall UC Davis

Matter/anti-matter/does it matter?

Stefan Sagmeister Andrew Blauvelt Marian Bantjes

Nicholas Felton

Thursday, December 3 6 pm 135 Walker Hall UC Davis

More than just a love of letters

Zuzana Licko Jonathan Hoefler Tobias Frere-Jones

Thursday, December 10 6 pm 135 Walker Hall UC Davis

Thursday, December 17 135 Walker Hall UC Davis 7 pm

Thursday, December 3 6 pm 135 Walker Hall UC Davis

Matter/anti-matter/does it matter?

Andrew Blauvelt Marian Bantjes

Thursday, December 17 7 pm 135 Walker Hall UC Davis

Set 3a Process Set 2b + rules

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More than just a love of letters

Thursday, December 17 7 pm 135 Walker Hall UC Davis

Matter/anti-matter/does it matter?

Stefan Sagmeister

Lectures are free and open to the public.

Lectures are free and open to the public.

Orientation and disorientation

Thursday, December 10 6 pm 135 Walker Hall UC Davis

Ruedi Baur

Zuzana Licko

Stefan Sagmeister

Nicholas Felton

Jonathan Hoefler

Andrew Blauvelt

Richard Saul Wurman

Tobias Frere-Jones

Marian Bantjes

Visible Language Thursday, December 3 6 pm 135 Walker Hall UC Davis

Thursday, December 10 6 pm 135 Walker Hall UC Davis

Thursday, December 17 7 pm 135 Walker Hall UC Davis

Orientation and disorientation

More than just a love of letters

Matter/anti-matter/does it matter?

Ruedi Baur

Zuzana Licko

Stefan Sagmeister

Nicholas Felton

Jonathan Hoefler

Andrew Blauvelt

Richard Saul Wurman

Tobias Frere-Jones

Marian Bantjes

A lecture series exploring the relationship between form and content.

Lectures are free and open to the public.

Orientation and disorientation

Thursday, December 3

6 pm

135 Walker Hall UC Davis

Ruedi Baur Nicholas Felton Richard Saul Wurman More than just a love of letters

Thursday, December 10 6 pm

Thursday, December 17 7 pm

Visible Language

Lectures are free and open to the public.

Set 3b Process Univers any size, weight & rule

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Nicholas Felton

Richard Saul Wurman

Thursday, December 3

6 pm

135 Walker Hall UC Davis

More than just a love of letters Zuzana Licko

Jonathan Hoefler

Tobias Frere-Jones

Thursday, December 10 6 pm

135 Walker Hall UC Davis

135 Walker Hall UC Davis

Stefan Sagmeister Andrew Blauvelt Marian Bantjes A lecture series exploring the relationship between form and content.

Ruedi Baur

135 Walker Hall UC Davis

Zuzana Licko Jonathan Hoefler Tobias Frere-Jones Matter/anti-matter/does it matter?

Orientation and disorientation

Matter/anti-matter/does it matter?

Stefan Sagmeister

Andrew Blauvelt

Marian Bantjes

A lecture series exploring the relationship between form and content.

Thursday, December 17 7 pm

Visible Language

135 Walker Hall UC Davis

Lectures are free and open to the public.

Set 3 Final Product For Set 3a, I used one of my draft compositions from 2a. I felt that the rule help separate the lecture information and the title and descriptions better, which was something I was having trouble with in 2a. The italized names help make them more distinct.

For Set 3b, I decided to go with the “organized chaos� composition. It had good feedback from the critique. I spread out the names a bit for better readability, since the leading was so close.

I also moved the title from above the names to below it. One think I felt could be a lot better was the placement of the lecture information. It looks awkward.

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Orientation and disorientation More than just a love of letters Matter/anti-matter/does it matter?

Ruedi Baur Nicholas Felton Richard Saul Wurman Zuzana Licko Jonathan Hoefler Tobias Frere-Jones Stefan Sagmeister

Andrew Bantjes

Marian Blauvelt

Thursday, December 3 6 pm Thursday, December 10 6 pm Thursday, December 17 7 pm 135 Walker Hall UC Davis 135 Walker Hall UC Davis 135 Walker Hall UC Davis

A lecture series exploring the relationship between form and content.

Visible Language

Lectures are free and open to the public.

Set 3a Final Product Set 2b + rules

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Thursday, December 3

6 pm

135 Walker Hall UC Davis

Ruedi Baur Nicholas Felton Richard Saul Wurman Orientation and disorientation

Thursday, December 10 6 pm

135 Walker Hall UC Davis

Zuzana Licko Jonathan Hoefler Tobias Frere-Jones More than just a love of letters

Thursday, December 17 7 pm

135 Walker Hall UC Davis

Stefan Sagmeister Andrew Blauvelt Marian Bantjes Matter/anti-matter/does it matter?

Set 3b Final Product Univers any size, weight & rule

A lecture series exploring the relationship between form and content.

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Visible Language

Lectures are free and open to the public.

Project 3 Book Design

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Objective

Use a grid system in the layout of a book for Paul Rand’s Design and the Play Instinct.

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Project 3 Process

We sketched possible layouts for the images and text used for the book.

For the binding process, I forgot to take pictures.

In the process of gluing the cover on, I must have gotten glue on front and did not realize it. As a result, it left smudges.

Most of the exploring for the layout of the book

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Project 3 Process Possible Layout sketches

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Project 3 Final Product I created the book with the idea that the book is a physical thing in mind. I cut the top corners of the pages for easy page flipping.

I also tried to keep in mind that the layout is for a two page spread, rather than one.

I knew I wanted to use a font with serifs but with the feel of san serif fonts, to achieve a clean look for the book.

To further that clean look, I decided to only stick with black on white. I wanted to make the white space do the work to make the layout interesting.

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The absence in art of a well-formulated and systematized body of literature makes the problem of teaching a perplexing one. The subject is further complicated by the elusive and personal nature of art. Granted that a student’s ultimate success will depend largely on his natural talents, the problem still remains: how best to arouse his curiosity, hold his attention, and engage his creative faculties.

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Two powerful instincts exist in all human beings which can be used in teaching, says Gilbert Highet: one is the love of play. “The best Renaissance teachers, instead of beating their pupils, spurred them on by a number of appeals to the play-principle. They made games out of the chore of learning difficult subjects—Montaigne’s father, for instance, started him in Greek by writing the letters and the easiest words on playing cards and inventing a game to play with them.”2

Through trial and error, I have found that the solution to this enigma rests, to a large extent, on two factors: the kind of problem chosen for study, and the way in which it is posed. I believe that if, in the statement of a problem, undue emphasis is placed on freedom and self-expression, the result is apt to be an indifferent student and a meaningless solution.

Conversely, a problem with defined limits, with an implied or stated discipline (system of rules) that in turn is conducive to the instinct of play, will most likely yield an interested student and, very often, a meaningful and novel solution.

P

L

A 37

Y

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Depending on the nature of the problem, some or all of the psychological and intellectual factors implicit in game-p laying are equally implicit in successful problem-solving:

motivation

promise

anticipation

observation

analysis P E R C E P T I O N

GOAL

judgment skill improvisation

C O O R D I N AT I O N concentration

economy discrimination

Without the basic rules or disciplines, however, there is no motivation, test of skill, or ultimate reward—

competition challenge S T I M U L U S

no game.

The rules are the means to the end, the conditions the player must understand thoroughly and work with in order to participate. For the student, the limits of a well-stated problem operate in much the same way. “Limited means,” says Braque, “beget new forms, invite creation, make the style. Progress in art does not lie in extending its limits, but in knowing them better.”3

discretion

restraint

E X P L O I TAT I O N

enjoyment discovery reward

interest

timing curiosity

abstraction PAT I E N C E

in short,

excitement

fulfillment

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47 J A P A N E S E C R A F T M A N The earth colors of Africa, the ice of the polar regions, the bamboo of Japan, are among the many challenging materials with which artists and artisans create their idols, their utensils, and their houses—all natural limitations which provide their own built-in disciplines which, in turn, contribute to the creative solution.

Some years ago in Kyoto I was fortunate enough to witness a young Japanese craftsman make the chasen you see here. It is a whisk used in the tea ceremony and is cut from a single piece of bamboo with a simple tool resembling a penknife.

Both the material and manufacturing process (about one-half hour) are the quintessence of discipline, simplicity and restraint.

The invention of such an article could not possibly have been achieved by anyone lacking the ability to improvise and the patience to play with a specific material: to see the myriad possibilities and discover the ideal form.

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