NZEA Events Update August 2018

EventsUpdate AUGUST 2018

editorial@nzea.co — ­ New Zealand Events Association, C/- PO Box 24018, Auckland 1345 ISSN 1179-3678

NEW MARKETING & DIGITAL MEDIA SEMINAR — See page 3

2018 NZEA EVENT AWARDS — See page 5

ETF’18 PICS!— See page 8

FROM THE GENERAL MANAGER

Seize the opportunities!

I hope that title says it all, really! A huge part of our role as your industry body is to provide opportunities for professional development, recognition, and connections.

We’ve really been ramping this up this year with our seminar series’, networking events, scholarships and the Awards Programme. Please seize these opportunities to learn, connect and shine. Not only does it provide immediate benefit to you and your business, it enables these programmes to continue and supports your wider industry.

On that note, we’re so pleased to be bringing back Rebecca Caroe with her Marketing and Digital Media for Events seminar being rolled out to three locations around the country. Rebecca presented for us in 2017 and received such amazing feedback we’re bringing her back again.

Whether you saw her last year or not, do book your place as this topic is constantly evolving!

Another opportunity to consider is the NZEA Event

Awards 2018, open for entries until 01 October. There are so many reasons to put your events and people forward – JT Kemeys, our Auckland Regional Rep, has succinctly summarised all of them on page 8, in fact! This is about recognition and celebration – for your team, your clients, your sponsors and your audiences.

the Future Conference in Christchurch earlier this month. The programme was incredible and the opportunity to connect with so many of our members was invaluable as always. It was heartening to see such a great turn-out this year. Thanks to Anne and Peter from Eventing the Future for another great event.

And finally on the topic of opportunities, the NZEA Board and team were pleased to attend the Eventing

Warm Regards, Ségolène de Fontenay General Manager

Graham Rouse appointed as NZEA’s new Chair NZEA are pleased to announce the appointment of Graham Rouse as Chair of the NZEA Board, effective from our 2018 AGM on August 7.

Graham takes the reigns from Andy Scotland, who has served on the Board for six years, and the last three as Chair. Andy’s tenure has been a time of huge growth in the Association in terms of membership, capability and scope. Along with out-going Deputy Chair, Richard Wells, Andy gives her full support to Graham’s appointment.

Graham joined the Board in 2015 and has led a number of key projects for the Association including the annual Awards programme.

Graham is currently Head of Missions and Events at New Zealand Trade and Enterprise overseeing a range of projects including the Government’s business leverage programme for Rugby World Cup 2019. Graham has a long involvement in the Events industry spanning both the public and private sectors.

Previous roles include

Manager Major Events Design, Development and Delivery at ATEED, Promotions Events Manager for Emirates Airline and Marketing Manager Sponsorship for ASB Bank.

“On behalf of the Association I’d like to thank Andy and Richard for their leadership and the countless volunteer hours they’ve invested into NZEA over the past few years.

The rest of the Board and I are really looking forwards to building on their legacy.”

Diwali Festival Observer Programme Opportunity ATEED is offering a one-day observer programme at the Auckland Diwali Festival for the first time this year.

It complements the skillsbuilding opportunities that ATEED creates around the festival, including two internships for events management students and the volunteer programme.

The one-day observer programme will be held on Sunday, 21 October and is

open to anyone who has Indian heritage or a proven interest in Indian culture and who studies, works in or aspires to study or work in event management and believes their studies, work or aspirations would benefit by taking part.

a live brief in the on-site operations centre (OSOC); and get an insight into all aspects of the event.Taking part is free of charge, but participants are responsible for their own travel to and from the festival, parking throughout and any accommodation, if required

Observers will meet and talk with the festival production team, the stage manager and back of house coordinator, and stall manager; attend

People keen to apply can email Diwali@aucklandnz. com, and tell the team about themselves, their background, studies or work, and how

taking part in the observer programme would benefit them.

Applications close at 5pm on Friday 21 September and applicants will be notified by Friday 28 September 2018.

Cover Image: Performers at the 2017 NZEA Event Awards - see page 5 for reasons to enter this year!

Events Update, August 2018

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Marketing & Digital Media for Events ​with Rebecca Caroe Get in quick to book a place at your local event in NZEA’s new seminar series, Marketing and Digital Media for Events, led by expert in search engine marketing and direct response copywriting, Rebecca Caroe.

Many will remember Rebecca from our popular 2017 Seminar Series which achieved great feedback from attendees. Whether or not you caught Rebecca last time, make sure you secure your place to keep up to speed with this ever changing topic!

Rebecca is a Business to Business marketing and customer relationship management specialist with experience in New Zealand, UK, Australia and US markets. She knows how to research an audience, pitch a product and persuade the audience to take action.

This seminar will focus on low-cost, practical digital marketing to increase your marketing reach and effectiveness. Register now to learn how to promote, amplify and get your audience engaged with your events and ultimately get more people attending!

PLUS: Our New Plymouth event will feature WOMAD’s Suzanne Porter, speaking on the event’s highly successful audience engagement strategies.

Our Dunedin event will feature a live demonstration of Dunedin’s new event calendar app - essential for those wishing to maximise exposure and engagement New Plymouth: Monday 10 September 1.30pm to 5.00pm, TSB Showplace Dunedin: Wednesday 12 September 9.30am to 1.30pm, Dunedin Public Art Gallery Auckland: Friday 21 September 2.00pm to 5.00pm, Viaduct Events Centre TICKETS: $45.00+GST for NZEA members $95.00+GST for non-NZEA members BOOK ONLINE AT: www.nzea.co/seminars CANCELLATIONS: 24 hours’ notice for cancellations must be given to secure a refund.

SEMINARS

One month left to enter!

Register your entries for the 2018 NZEA Event Awards!

Entries open 1 August – 1 October 2018 for events that took place between 1 April 2017 & 31 July 2018.

There are lots of great reasons to enter, but don’t take our word for it!

Click here to view returning judge, Karl Budge, Tournament and Commercial Director at Tennis Auckland speak on why you should enter and what makes a great entry!

Applications Open 1 August 2018

Judging begins 15 October 2018 Finalists announced 1 December 2018

Winners announced at Awards function, March 2019

Applications Closed 1 October 2018

Introducing eight new categories to celebrate every event: Best Local Government Event 2018 Sponsored by Eventfinda Best Sustainable Event 2018 Sponsored by ATEED Best Innovative Event Product or Service 2018 Sponsored by NZICC Best Venue 2018 Sponsored by Sidekicker Best Arts or Cultural Event 2018* Sponsored by Fresh Info Best Sports Event 2018* Sponsored by Fresh Info Best Business Event 2018* Sponsored by NZICC Best Event Sponsorship 2018*

Returning categories include: Best Emerging Event Professional 2018 Sponsored by NZICC Best Event Professional 2018 Sponsored by ATEED Best Event Sponsorship Professional 2018 Best Corporate Social Responsibility or Not-for-Profit Event 2018 Sponsored by Sidekicker Best Community Event 2018 Sponsored by Sidekicker Best Regional Event 2018 Sponsored by Fresh Info Best National Event 2018 Sponsored by Eventfinda Best International Event 2018 Sponsored by Eventfinda Best Supplier 2018 New Zealand’s Favourite Event 2018 (By public vote)

nzea.co/awards

*New as refined categories

HOST CITY PARTNER

CATEGORY SPONSORS

The NZEA Event Awards are upon us - time to enter …wait …what!

From NZEA Regional Rep for Auckland, JT Kemeys Life is busy, always working on new strategies and finetuning what we do and how we do it, right?

Opportunities to fill our calendars with to-do’s present themselves each and every day. Facing out toward the market and clients, work and work-life - It’s quite the balance.

So why, with so many other priorities, should you take the time to submit your work for awards?

What’s really in it for you anyway?

I call it ‘Showing’ … Out, Off, Love, Up. Try this for some food for thought and then maybe, just maybe, you’ll not think about entering but enter!

Actions speak louder than words, and it’s your words

married to your action that will get you recognised.

Showing out No matter where you’re based in this country you have a national footprint. From coast to coast, sea to shining sea. You should want your work to be judged against your peers. National awards, like the NZEA Awards, are respected and attract topnotch applicants – aren’t you top-notch too?

Showing off Recognition doesn’t just help you – it helps all those who work with you.

It gives your team and your clients your suppliers, and supporters exposure too. It gives them extra visibility and demonstrates the pride you take in your partnerships. It can lead to continued confidence in their relationship with you – a business, organisation or body whose work is recognised alongside the industry’s heavy-hitters.

Showing love You set the course for the vision. But it takes a whole team to bring that vision to life, and an NZEA Award will give you something ‘real’ to celebrate and acknowledge everyone’s hard work, talent and dedication.

Showing up At the Awards night itself, you’ll have yet another opportunity to share your success story, enjoy the company of peers and potential partners and of course … party!

Then … you can get back to work … and do it all again … next year.

Enter the NZEA Event Awards here!

Mike Wootton receives the Best Arts or Cultural Event Sponsorship of the Year Award on behalf of ASB at the 2017 NZEA Event Awards

WELCOME TO NZEA’S NEW MEMBERS!

Whatever your event needs, our suite of over 30 Supplier Members can help!

Lake Taupo Cycle Challenge Horowhenua District Council NZ Garden and Art Fest Trust SDW Events Opotiki District Council Phed Express Alexandra PARK Hawke’s Bay Regional Sports Park Filipe Favarelo Acts Of Kindness Charitable Trust Joana Fifita Keep Dunedin Beautiful Inati Selwyn District Council Edwards Warbirds Over Wanaka Airshows Ltd Kiwiharvest

www.nzea.co/suppliers

FOR A COMPLETE LIST OF MEMBERS, PLEASE VIEW OUR MEMBER DIRECTORY.

NZEA’S SUPPLIER MEMBERS HAVE YOU COVERED.

Events Update, August 2018

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We are delighted to announce our partner and category sponsors for the 2018-19 NZEA Event Awards!

Here’s why they have aligned themselves with our campaign: HOST CITY PARTNER “Our organisation is a leader in major events in New Zealand and Auckland is an internationally recognised and award-winning major events host city. With a commitment to partnership, we’re pleased to bring people together to help us all learn from best practice.”

CATEGORY SPONSORS “Here at ATEED, we’re proud to support the NZEA Event Awards to foster and recognise excellence amongst our peers and support NZEA as an important voice for the industry.”

“The future for New Zealand business events is bright, and here at the NZICC we are fully committed to supporting, recognising and celebrating the successes of the people in the industry. We are excited about partnering with the prestigious NZEA awards, and look forward to seeing the innovations, talent and excellence emerge.”

“As the leading provider of event evaluation services in New Zealand, Fresh Info is delighted to be sponsoring the awards. We understand the wide range of benefits that events deliver and are pleased to be able to acknowledge the talented people who make them happen.”

“With over $100m in ticket sales to many of New Zealand’s most complex and demanding events – including previous winners of the NZEA Event Awards – Eventfinda knows first-hand what it takes to deliver a ticketing experience that goes above and beyond for both clients and attendees. We’re delighted to again have Eventfinda as a key sponsor joining us to support and celebrate excellence in our industry.” “‘Innovation’ and ‘experiences’ go hand in hand with the events industry in New Zealand and Sidekicker, which is why we are thrilled to announce Sidekicker as one of our partners for the NZEA awards 2019. Having supplied thousands of staff ‘on-demand’ to event organisers in NZ over the past 3 years, Sidekicker are thrilled to have the opportunity celebrate innovation in the event industry in this official capacity.”

nzea.co/awards/sponsors HOST CITY PARTNER

CATEGORY SPONSORS

SPONSORED CONTENT

Health and safety 101: put your paperwork into practice or pay the price Cathy Knowsley, of HiViz Event Management, is a health and safety management specialist for the events and entertainment industries.

Originally published in the ETNZ (Entertainment Technology New Zealand) June Newsletter, this article is tailored to event technicians, but the message is just as applicable to the wider events industry.

In May, WorkSafe NZ released a press statement about the first sentencing of a PCBU under the Health and Safety at Work Act 2015 for “fatigue related failings”.

The case involved the death of an agricultural worker from the injuries he sustained when he crashed the tractor he was driving home from work at 2.45am.

The investigation uncovered that the worker had clocked a 16.75-hour day just before the accident, and a 197.25- hour fortnight leading up to it.

The company involved had identified and documented fatigue as a high rating risk and had written processes that included the monitoring of work hours and breaks.

However, the documents prepared for them were found

to have been neither reviewed nor implemented.

There are two things I think we can learn from this for the entertainment industry. The first is around application and monitoring of risk management plans. The second is around managing fatigue risks.

As a health and safety consultant I am often asked to “do a risk assessment” for a job or event. Generally, I am reluctant to do this if I am not going to be on the job to apply and monitor its application, because often a PCBU will assume that because the paperwork has been done, they have completed their due diligence duties and are “covered”.

I would far rather see those involved in the application and monitoring of the plans participating in their development. At a minimum I would expect there to be some consultation and training of workers in the application of health and safety plans prior to the job being undertaken. Having written documents means nothing if the work conditions remain unsafe in practice.

And when assessing health and safety plans for events I am constantly coming across paperwork that has written procedures that are never applied. “Workers will be instructed on correct use of ladders” being the most common, and one I’ve used as an example before. I’ve never seen this happen on a job, in over 25 years of working in the industry. Yet I often see it in risk management paperwork as the control written for the risks associated with ladder use.

own personal pride in doing their job well. Workload and breaks need to be accurately budgeted for and scheduled in advance. Scheduled “breaks” need to be proper breaks away from all forms of work (including phone calls, emails and administrative prep for the next day). And, as with all critical risks, the application of the management plans and procedures must be adequately monitored by senior managers in the organisation, not workers in the thick of it.

The second learning from this example is with regard to the management of fatigue. From my observations I believe that this is something that must be led from the top down and incorporated into all planning and resourcing decisions.

It’s not enough for producers of shows and events to say to workers “make sure you take your breaks” during a production week and expect that this will prevent fatigue from occurring.

The agricultural contracting company in the example above had written procedures for managing fatigue that they did not apply. They had identified the critical risk and not managed it adequately.

The price they paid was a $10K fine, $80K reparation to the victim’s family, and over $2.6K in court costs.

The agricultural worker who died fell victim to the “make hay while the sun shines” mentality of many seasonal workplaces, including the entertainment industry. The price he paid was with his life.

He was 23 years old.

Workers will take that piece of information and slot it beside the conflicting information they are getting with regard to the work that needs to be done, the time constraints to getting the show up, and their

Read the full Worksafe Report Here

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Contact info@nzea.co for more details and to book your ad.

Events Update, August 2018

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Disruptors, opportunities and differentiators at ETF18

by Aleisha Moore, editor of Meeting Newz magazine The New Zealand events industry is looking for opportunities to collaborate and innovate with local iwi and tangata whenua to reinvent some of the country’s biggest community events.

This is one of the key messages touted at the Eventing the Future conference held in Christchurch earlier this month where all of the big players in the New Zealand events industry joined forces to identify disruptions, opportunities and differentiators within the future of events.

New Zealand’s endemic multi-cultural and bi-cultural landscape is being recognised worldwide as a drawcard for major new international events such as the Social Enterprise World Forum held last year.

But the industry is saying more needs to be done to

redesign existing local events to create new platforms for empowerment and engagement.

Social entrepreneur, and conference facilitator, Jason Pemberton says gone are the days of a simple Powhiri welcome to tick the cultural check box.

‘How can we step into a different space and create a new thing together? How do we transition this event to being more culturally aware and more bicultural?

‘And what that seems to look like is not just turning this event into a bicultural event but actually creating a different event. Because a bicultural event is a fundamentally different thing than a Maori event and is a fundamentally different thing than a Pakeha event, and I think that subtle mindset shift is actually what people need to realise. It’s not just a matter of plugging in an addon to the event.’

Conference-goers also identified the societal shift from isolation to connectivity as driving more demand for meaningful connections and experiences through events, festivals and conferences.

New generations coming through in the business realm are looking to major events and conferences such as the recent Festival for the Future in Wellington as a tool for growth, networking, education, and inspiration.

Internationally renowned speaker and curator of the SingularityU New Zealand and Australia summits, Kaila Colbin, opened the conference with a challenge for event organisers to move their thinking away from Return on Investment (ROI) to Return on Experiences (ROE).

Events Update, August 2018

‘When you’re running an event you’re given a wonderful jewel of people’s attention – it’s your moral obligation to do something with that time.’

Of course technology was identified as a major disruptor and opportunity in the events sector, with 3D printing, artificial intelligence and robotics rapidly changing the game for festivals and tradeshows around the world.

The Eventing the Future 2018 programme attracted inspirational speakers from around the world including Tahira Endean, Canadian event producer, author, and one of MeetingsNet’s top five women in event technology; and Kim Skildum-Reid, one of the world’s most recognised and influential corporate sponsorship experts.

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Events Update, August 2018

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The summer of ’17: How festivals in British Columbia minimised their environmental impact WelTec senior lecturer, Joany Grima, has completed a study investigating waste minimisation, and other “green” practices, at festivals in British Columbia (BC).

In the summer of 2017, Joany was hosted by Camosun College as a visiting faculty member, during which time she investigated waste minimization practices at festivals in British Columbia with assistance from Camosun colleagues. Joany has been researching waste minimization practices at festivals since 2015.

Festivals are commonplace

throughout Canada, and the number and frequency of festivals being staged is growing. Festivals occur in a range of settings, from urban streetscapes to remote rural locations, creating minicommunities for their duration, with the capacity to generate large volumes of waste. There is no standard for sustainability of festivals in Canada (Dodds, 2017; Dodds & Walsh, 2018), thus festivals implementing waste minimisation, and other “green” measures into their operations tend to do so due to their ethos and values.

Click here to read the full article.

Need advice on EVENT

SUSTAINABILITY for your EVENTS

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Events Update, August 2018

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