PROPERTY APPRAISAL
16 MILLER STREET, OTANE
Dear Richard And Kimberley
Thank you for considering New Zealand Sotheby’s International Realty for the marketing and sale of your property.
New Zealand Sotheby’s International Realty was launched in Hawke’s Bay in 2012 and has built its reputation through results and quality listings, resulting in a strong following and database of buyers for mid to high-end homes. We work locally as part of a broader team with Colliers International and Tremain Real Estate, nationally and internationally through our Sotheby’s International Realty network. We are locally relevant, while reaching an enormous network of out of region and international buyers. The key points that most homeowners want to know when considering selling are:
How much is my home worth?
How much will it cost me to sell it?
What marketing will be needed to reach potential buyers?
What method of sale will be used and what's involved?
Why is the agent you choose important?
What happens next?
All of these points are addressed within this proposal.
Fiona Horne
15 KIRKPATRICK PLACE, HAVELOCK NORTH
YOUR PROPERTY.
3 CAPE GROVE, HAUMOANA
APPRAISAL AND MAXIMISING VALUE
• An appraisal is a legal requirement of real estate and provides you with market analysis – hard sales data. It is for your and our information only and will not be released or provided to any other party should we be successful in the opportunity to take your property to the market.
• Through our marketing and network we can ensure the broadest possible reach for your home and a cost-effective and strategic approach to our ultimate goal. Collectively we must balance cost versus opportunity, while we generally desire a sale in a short timeframe.
• You control the sale at all times, our role is to find and attract multiple buyers, and maximise what they are willing to pay. We know your property has a considerable number of features that will appeal to purchasers, and our aim is to pull people from as wide as possible buyer pool, create urgency and demand, and extract maximum value.
• Most of our clients don’t need to sell. We not only understand that, but respect it and bring a mind-set for a cost effective and strategic approach to our ultimate goal. Communication is key. We work for you providing advice and recommendations in order to achieve a sale in the timeframe you desire.
FIONA HAS ALL OF THE TRAITS YOU WOULD NORMALLY EXPECT IN AN AGENTENTHUSIASM, COMMITMENT AND HIGH ENERGY. THE ADDED DIFFERENCE IS THAT FIONA HAS A STRONG UNDERSTANDING OF THE IMPORTANCE OF IMPLEMENTING AN EFFECTIVE MULTI-PLATFORMED MARKETING STRATEGY, IS INCLUSIVE, ACCOMMODATING AND SINCERE.
30 GREENWOOD ROAD, HAVELOCK NORTH
UNIQUE ASPECTS OF YOUR PROPERTY
• A large three bedroom home, situated in a desirable Otane location. A John Scott design, this will be a sought-after home for those looking for something just that little bit more special.
• Positioned on the site for sun, privacy and views, this home is the perfect family home, while providing the opportunity to live on a gorgeous lifestyle property.
• The kitchen is highly functional, is positioned perfectly to be the central hub in this family home. The kitchen area is open to the family room with a new fireplace. A separate formal lounge and separate dining room completes the living spaces.
• There are three double bedrooms, one with access to the outdoor area. Large master with family bath found on the ground floor with the remaining two bedrooms upstairs with an additional bathroom.
• The house has been built to ensure maximum enjoyment of the amazing grounds. Most of the living space opens out for indoor/outdoor entertaining.
• Sweeping driveway, full established gardens which include raised vegetable gardens and private pool area.
• A single integral garage and a separate laundry complete the inside of this gorgeous home.
FIONA CONVEYS IDEAS AND CREATES OUTCOMES BUILT ON LOGIC, COMMON SENSE, HONESTY AND DOES SO WITH INTEGRITY. FIONA ALWAYS ARTICULATES HERSELF PROFESSIONALLY, WITH A WELL-BALANCED VIEW AND IN GOOD GRACE
33 MARGARET AVENUE, HAVELOCK NORTH
TARGET MARKET FOR 16 MILLER STREET, OTANE
Your property will have appeal to buyers, both local and national, many of whom we are working with right now, but without a doubt will also attract new buyers.
> WE BELIEVE THAT OUR TARGET MARKET IS:
• Local families. Aspirational and wanting to live in Central Hawkes Bay. A perennial favourite with local buyers.
• Out of region families and couples, in particular those selling in Auckland / Wellington, bringing their equity to Hawke’s Bay and looking at an attractive yet easily managed home.
• Ex pats returning or planning to return to The Bay.
• Retiring farmers or lifestylers wanting a property in town with space.
Please note your home may well have appeal to a broader market than outlined, however with core marketing it is recommended to be more single minded.
340 LAWN ROAD, CLIVE
THE VALUE OF YOUR PROPERTY.
42 BUSBY HILL, HAVELOCK NORTH
COMPARATIVE MARKET ANALYSIS
57 PUFLETT ROAD, HAVELOCK NORTH
WHAT IS MY PROPERTY WORTH?
WE ESTIMATE THE MARKET VALUE OF YOUR PROPERTY IN THE PRICE RANGE OF: $980,000 TO $1,100,000
RECOMMENDED METHOD OF SALE
I HAVE NO DOUBT IN RECOMMENDING A NO PRICE STRATEGY AND TAKING TO THE MARKET BY DEADLINE SALE.
i. Bring to market and work our existing database, qualified buyers circa and over $980,000.
ii. Provide to the Sotheby’s International Realty network, New Zealand consultants / offices, and use the reach of SIR.com.
The ultimate sale price of your property will relate to a range of factors including:
• Current market conditions.
• The number of comparable properties for sale at the same time.
• Buyer pressure for a property like yours.
• Working with knowledgable and trusted sales professionals.
• Negotiation skillset.
• The presentation of your property.
• Your marketing plan.
Prepared 17 January 2025
Prepared
by
Fiona Horne
Peer reviewed by
Fiona Horne
Comments
The appraisal range provided is based on the property having full consents and no remedial work being required.
iii. Launch to active buyers who will see the property listed on New Zealand based websites nzsothebysrealty.com, realestate.co.nz and trademe.co.nz
> DEADLINE SALE
i. Buyers submit confidential written offers by a set date. Offers can be accepted prior to the advertised close date, but this must be made clear in advertising. There is no reserve price, but there may be a price guide.
ii. Creates urgency as there is a fixed marketing period, competition is heightened which can lead to a premium price.
iii. Vendor can accept an offer before the Deadline date.
iv. If more than one offer comes forward, the Sales Associate has a duty and requirement to run a multiple offer process, where parties know they are in competition.
v. Conversely if there is only one offer, through not running a multiple offer process, the purchaser knows they are the only party submitting an offer.
609 NELSON STREET NORTH, HASTINGS
MARKETING YOUR PROPERTY AND COSTS TO SELL.
ADVERTISING AND PROMOTION
Advertising can be tailored to suit you. Our only requirement is professional photography.
We will cover the cost of core marketing materials such as property cards and property information memorandums. We will also include your property in our national Property Style, and monthly local Digital Collection magazines at our cost.
Your property will feature on our exclusive national and international websites – a unique part of our offering.
Plus with our group buying power and generous discounts, the value of the marketing you recieve is far beyond your investment.
Don’t just get it on the market. Get it the attention it deserves. Nothing compares.
NZSOTHEBYSREALTY.COM
Discount, rebate and commissions: All costs associated with third party marketing products and services (including any discounts as detailed below) are passed directly to our clients. Where applicable, a small charge is added to each third party product to reflect the internal advertising, pagination, and processing of the various transactions and administration functions associated with administration costs incurred by NZSIR in coordinating and managing the booking with the marketing campaign NZSIR does not receive any rebates or commissions on any of the marketing products or services that they have arranged for you. If NZSIR has negotiated discounts on any products they will be passed on to our clients. Costs shown on these pages are approximates as at 1 Jul7 2021 and are subject to change depending on discounted rates which are available at the time. Each office is independently owned and operated. NZSIR Waikato Ltd, SRLD Ltd, STLD Ltd, SHB Ltd, NZSIR WAI Ltd (licensed under the REAA 2008) MREINZ.
64 TIMOTI ROAD, WAIMARAMA
OUR FEES
We represent you at all times. Collectively we only get a result if you are happy, and your property is sold.
In our experience not all properties are equal, and no situation is the same. Fees can be confirmed at time of engaging the agent.
An administration and disbursement fee of $650 plus GST covers the design and preparation of marketing materials, fees for our Agency Agreement and administration, LINZ fees for titles. REINZ fees for Sale and Purchase Agreements plus several nationally subscribed real estate information portals.
You don’t mind where your buyer comes from, as long as you achieve fair or better value for your home, and in a time frame you are comfortable with.
Our negotiation with the purchaser during the offer process will make a difference.
Through local expertise, a national footprint, and global reach we offer you a cost effective method in which to reach the widest possible buyer pool.
Marketing your property with New Zealand Sotheby’s International Realty instantly stands itself out from the mainstream, elevating it above the rest. Our brand and marketing simply reaches further afield, and we are known as sellers of premium property.
From day one we will accept conjunctional sales opportunities from other agencies.
WE NEEDED SOMEONE WHO WOULD BE HONEST AND STRAIGHTFORWARD WITH US DURING THIS JOURNEY. FIONA DID NOT DISAPPOINT US. SHE COMMUNICATED WELL AT ALL STAGES GIVING US IMMEDIATE FEEDBACK.HER PROFESSIONALISM HELPED TAKE THE STRESS AWAY AND BY DOING SO SHE FACILITATED A POSITIVE SALE FOR US
710C POURERERE ROAD, OTANE
THE RIGHT CHOICE OF REAL ESTATE EXPERTS.
8 EMERALD HILL, HAVELOCK NORTH
FIONA HORNE
With a proven track record in delivering exceptional results for her clients, Fiona is a high achiever, well known throughout the Hawke’s Bay community for her relentless attitude when it comes to striving for success. The lead agent of Team Horne, delivering an exceptional standard of client care is at the forefront of everything for Fiona. New Zealand Sotheby’s International Realty’s high support staff to sales associate ratio allows her the freedom to give total, undivided attention to the essential task of achieving the best possible result for her vendors.
Fiona is a firm believer that the only indicator of future performance is past performance. She built her real estate career upon more than two successful decades in sales and management roles at one of NZ’s top media outlets. Adding to those accolades are her recent awards as Number 1 NZSIR Sales Associate Hawke’s Bay & Central Region 2023, Number 1 NZSIR Sales Associate Havelock North (for the fifth year running 2019 - 2023), and National NZSIR Platinum Achiever and High Achiever 2023 awards. Furthermore, at the RateMyAgent Agent of the Year Awards 2024, Fiona was ranked as the Top Agent in Havelock North.
Our promise to elevate any home’s value to its maximum resonates with Fiona; when you enlist her to sell your home, you can feel confident you are working with a highly motivated and experienced salesperson who will work exceptionally hard to achieve the best possible price for your property.
Fiona Horne | Sales Associate +64 21 377 195 | +64 6 877 8199
fiona.horne@nzsir.com nzsothebysrealty.com
MEET MY TEAM
Hannah ensures Team Horne processes are as seamless as possible supporting the high level of customer service to sellers.
Hannah reviews all property documentation, manages photography and supplier visits to your property to ensure buyers are provided with timely and accurate information. She is also a licenced salesperson, giving her a full understanding of the industry.
Hannah Schicker
Operations Manager
M +64 27 450 5763
hannah.schicker@nzsir.com
Sheree provides additional support to our clients during their property journey, supporting the team to ensure all tasks are completed meticulously and freeing Fiona up to negotiate for the best price on your property.
Sheree has a passion for property and as a licenced salesperson and Buyer Specialist, she plays a crucial role, connecting buyers with your home.
Sheree Flanders
Buyer Specialist and Licenced PA
M +64 27 211 4128
sheree.flanders@nzsir.com
WHAT MY CLIENTS ARE SAYING
“
A ROCK STAR!
We highly recommend Fiona and her team who have been amazing to work with!
Fiona is knowledgeable, professional, communicative and we found the whole team to be proactive, efficient and approachable. Truly a great experience!
Thanks Fi & team!
“ WOW, WHAT A GREAT TEAM!
“ EXCEPTIONAL IN EVERY WAY!
Fiona, Katrina and team came through in grand fashion, getting us a sale in trying times. Always enthusiastic and positive, always on the ball, picking the right strategy at the right time. They kept us well informed at all times. Our thanks to you and Sotheby’s for a great job, well done.
ANTOINETTE | VENDOR
HARVEY & JEANETTE | VENDOR
Contact Fiona if you would like exceptional results like these.
We highly recommend Fiona and her team who have been amazing to work with!
Fiona is knowledgeable, professional, communicative and we found the whole team to be proactive, efficient and approachable. Truly a great experience!
Thanks Fi & team!
GLENN & EMMA | VENDOR
STREET RECORDS BY FIONA HORNE
NEGOTIATION SKILLS
Choose your agent on their negotiation abilities, not their low fees.
98 TE MATA ROAD, HAVELOCK NORTH
THE WORLD'S LEADING PREMIUM REAL ESTATE COMPANY.
WHY LIST WITH NEW ZEALAND SOTHEBY’S INTERNATIONAL REALTY?
The Sotheby’s International Realty brand adds value to any property via the quality perception it brings, regardless of what price bracket it is in.
WHAT MAKES US STAND OUT FROM THE CROWD
We have over 1,000 offices in more than 79 countries and territories, and more than 25,000 Sales Associates all interconnected via an unrivaled and integrated referral system. Within New Zealand we have 21 offices strategically located from the North Shore of Auckland to Queenstown in the South.
This means potential buyers will consider your property to be the best in its class, this is a fantastic place to start negotiating on the sale of your property.
WE ARE MARKETING INNOVATORS
From our Property Style Magazine, SIR Mobile App, Social Media campaigns, Apple TV, Office Touch Gallery Screens, through to having highly competitive rates in all New Zealand real estate marketing channels, we have it all covered.
Your property will be exposed to the widest possible audience no matter what marketing budget you choose.
OUR ASIA PACIFIC FOOTPRINT
We work closely with our Asia Pacific network of 50 offices including locations in Singapore and nationally across Australia. These markets remain unaffected by the changes in foreign buyer’s legislation and we are, again, far more likely to reach any potential qualifying international buyer than any other New Zealand based real estate company.
WE HAVE UNPARALLELED INTERNATIONAL REACH
Sotheby’s International Realty is the world’s largest and pre-eminent luxury residential real estate company. Our properties are listed on some of the most significant media and real estate websites in the world. Wall St Journal, New York Times, Financial Times, Luxury Estate and more.
SIR.com is the world’s number one ranked luxury real estate website with more than double the unique visitors of our nearest major competitor. And once a home is on sothebysrealty.com it will also ‘cascade’ onto more than 100 Sotheby’s International Realty affiliate websites around the world.
This allows us to maximise international exposure and reach highly-qualified global clients through exclusive channels at no additional cost. If there is an international prospect or expat looking to return home that is a suitable buyer for your property, we are far more likely to reach them than any other New Zealand based real estate company.
THE PEDIGREE OF OUR BRAND
Sotheby’s Auction House was founded in 1744 and is now the world’s largest art business.
Our association with the Auction House and their client database is totally
unique and adds highly qualified global purchaser referrals like no other company in New Zealand.
If your property is a luxury residential, waterfront or lifestyle property it may appeal to these unique buyers.
WE HAVE A STRONG LOCAL AND GLOBAL REFERRAL NETWORK
We have 21 offices strategically located in the most desirable towns and cities in New Zealand, an integrated CRM system and an unprecedented Global Referral Programme. This referral programme is a unique differentiator, allowing Sotheby’s International Realty Sales Associates to connect with the most prestigious buyers and sellers throughout the world. This means your property will be directly marketed to multiple qualified databases of local buyers nationwide and expats looking to return home.
WE CREATE SALES RECORDS HERE IN NEW ZEALAND
Our teams are continually creating record sales results in offices and regions throughout New Zealand. We will apply these same skills and dedication to maximising the sale price of your property.
SALES RECORDS
LOCAL
HAVELOCK NORTH RESIDENTIAL RECORD
Busby Hill, Havelock North
NAPIER RESIDENTIAL RECORD
Roslyn Road, Bluff Hill
NATIONAL
NEW ZEALAND
NEW ZEALAND
AUCKLAND
GLOBAL MARKETING PARTNER WEBSITES
PLUS OVER 100 SOTHEBY’S INTERNATIONAL REALTY AFFILIATE WEBSITES
>
YOUR DIGITAL GLOBAL CAMPAIGN STARTS HERE
SOTHEBYSREALTY.COM, THE WORLD’S MOST POWERFUL REAL ESTATE WEBSITE.
Our global website, sothebysrealty.com (SIR. com), attracts more consumers to search, view and enquire than any other luxury real estate website. It offers featured lifestyle and destination content in 18 languages and converts to over 50 world currencies, relevant to the viewer’s location.
When a listing is made live on SIR.com, it represents the starting point of a comprehensive online marketing strategy that expands the exposure of a home. Your listing will flow from SIR.com to the most significant media
companies and real estate focused websites in the world including the New York Times, Wall Street Journal, and Juwai.com to name a few. This results in Sotheby’s International Realty properties being viewed an astounding 140,000,000 times across SIR.com and our partner sites annually.
We are in the unique position to offer a truly seamless local to global marketing approach from strategy to execution. With an emphasis on brand exclusivity, a mobile first approach and video content integration, we are constantly at the forefront of digital innovation ensuring we are in sync with how our buyers consume information.
STATISTICS FOR THE LAST 12 MONTHS (AS AT Q4 2021)
47 MILLION website visits
57 MILLION property pages viewed > > >
178 MILLION page views
VIDEO & VIRTUAL TOURS
While not mandatory, we highly recommend video or a virtual tour be a part of your marketing plan. Not only does this allow buyers to fully appreciate the unique and special features of your home, it works! Research shows real estate listings that include a video receive 403% more inquiries than those without. Videos are shared 1200% more than just links and text combined.
We work with each region’s top videographers and utilise the industry’s pre-eminent system, Matterport, for virtual tours.
NZSOTHEBYSREALTY.COM
At a national level our global site, SIR.com is complemented by nzsothebysrealty.com. Our local iteration allows buyers and sellers to easily access properties and confidentially create their own account to keep informed on the latest listings around the country.
In addition to our own platforms, we make use of the most effective local real estate websites including Trademe, realestate.co.nz, oneroof and homes.co.nz. Our partnerships with these sites allow us to recommend a level of activity perfectly suited to maximise exposure of your property in a cost effective manner.
DIGITAL PACKAGES
Our comprehensive suite of digital products makes use of the Google Display Network, Facebook Display and social media advertising to market your property. By focussing on your target market we are able to drive a passive audience to your listing, increasing the pool of potential buyers. Our products cover all budgets and include:
• Bespoke digital campaigns
We can tailor a bespoke campaign for your property utilising combinations of local and global real estate portals in addition to digital display and social media advertising.
• One Million Impressions
A customised, global banner advertising program with guaranteed impressions and click throughs. Showcase your property across the top international news, lifestyle and real estate websites.
• Sotheby’s Internet Marketing (S.I.M.)
Utilising Facebook and Google targeting and re-targeting technology, our online SIM Campaign enables you to reach more of your target audience.
DISCERNING READERS ARE WITH US TOO
Within Sotheby’s International Realty is a stable of digital and print publications that provide extra opportunities for connecting with local and global markets.
PROPERTY STYLE MAGAZINE
Published five times per year, our national magazine features a mix of premium lifestyle and real estate related editorial along with a carefully curated selection of fine properties available for sale. This publication allows us to highlight the newest listings from across our network. It is distributed to some of the most desirable streets in New Zealand in addition to our nationwide network and offices.
DIGITAL COLLECTION
Published monthly, Collection features all of our current listings, released as a responsive on-line flipbook. Distributed to our exclusive databases in Waikato, Bay of Plenty, Rotorua, Taupo, Hawke’s Bay and Wairarapa, as well as shared and boosted across our social media channels.
E-BOOKS
Collection and Property Style e-books are distributed to our electronic databases and linked from our e-mail footers, and across our social media platforms.
SOTHEBY’S INTERNATIONAL REALTY PUBLICATIONS
With the ability to contribute to our international publications such as Reside and Sotheby’s Preferred, you have access to a global reach to some of the world’s highest net worth people.
OUR FINISHING TOUCH
A PICTURE PAINTS A THOUSAND WORDS. OUR AIM IS TO ENSURE YOUR PROPERTY IS PRESENTED AT ITS VERY BEST ACROSS ALL CHOSEN MEDIA.
PHOTOGRAPHY
We know the first glance is vital. That’s why we work with a select group of professional photographers who are accomplished at architectural photography. This ensures that quality images represent your property at its best.
PROPERTY CARDS
These provide a brief snapshot of your property to buyers who enquire at one of our showrooms, open homes, or directly with one of our Sales Associates worldwide.
MARKETING TEMPLATES
Retaining the standard set by the Sotheby’s International Realty network, we use a variety of templates for print media advertising, direct mail, on-line and e-marketing to target discerning buyers from our local, national and global databases.
SIGNAGE
Our distinctive blue signage not only direct quality buyers to your property, they act as quality mark that what awaits inside is something special.
METHODS OF SALE
AUCTION
• Definite time-frame on sale process.
• Promotes the property – ‘you can’t sell a secret’. With a strong marketing campaign, this can promote the property to attract the most attention.
• Creates competitive and urgent atmosphere, attracting a broad range of buyers.
• Bidders compete against each other – not with the Vendor.
• Provides comfort and transparency to purchasers.
• Promotes integrity – equal opportunity.
• Purchasers at Auction must be in a cash unconditional position to bid. If the hammer drops, the property is sold.
• Vendor has control, can dictate terms and conditions, sets a reserve price they are happy to sell at.
• Unconditional buyers only which for higher priced properties can reduce the number of parties bidding.
• Public process for the Vendor, not every property (or Vendor) suits Auction.
DEADLINE SALE
(EXPRESSIONS OF INTEREST)
• Requires parties to register their interest in the property and present an offer within the designated time frame.
• Unearths buyers who are interested in commencing negotiations for the purpose of the property.
• Invites the purchaser to submit expressions of interest on their terms, not Vendor terms.
• Allows the Vendor to look at a number of offers, allows the market to indicate the value of the property.
• Not widely known as a method of sale and a softer approach than Tender.
• Can limit enquiry and potentially indicate the Vendor is not highly motivated to sell.
TENDER
• Definite time-frame on sale process but as opposed to Auction, retains confidentiality between purchasers and allows the Vendor to deal with the preferred party, should they wish.
• Creates competition in the unknown, people are not limited by what others are prepared to offer, and pay what they are comfortable to secure the property.
• Offers may include conditions (e.g. subject to sale/ finance/builders report) or trades as part of the purchase price, but our aim is still to work purchasers into a cash unconditional position.
• Especially suits properties that require ‘in depth’ investigation and due diligence.
• Vendor has control, having the ability to work with the Tender of choice, or not at all.
• Attracts good enquiry and feedback of value that the market sees. If does not sell at Tender allows accurate pricing post.
• Offers submitted at close of Tender are live and valid for a period of five days. They cannot be withdrawn.
BY NEGOTIATION
• There is no defined sale date, which reduces the ability to generate urgency to bring parties to the negotiating table with serious intent.
• No price is ever required to be provided on the property when enquiry occurs. Willing buyer meets willing seller.
• Sales Associate should provide guides to purchasers which are statements of fact. This could be either the C.V., or offers turned down previously
• With the approval of Vendor can be used in conjunction with a ‘buyers from’ guide. A minimum budget qualifying someone to view the home, but not a number where an offer would be accepted.
• Used early in coming to the market, pre-Tender or Auction campaign or alternatively post campaign while offers or interest are being exhausted.
> >
LISTING PRICE
• Properties are advertised with a price. This method of sale still allows the buyer to negotiate with you on the price.
• Buyers are clearly aware of a Vendor’s expectations.
• Recent market statistics and Sales Associate/ Vendor consultation set the price ahead of the market.
• This may allow for a quick sale and targets buyers within a given price bracket.
• Purchasers love to see a fixed price. The further away a purchaser is from a property (think international) the more confidence they have to travel and view with a fixed price.
• Realistic pricing generally produces a reasonably quick sale.
• Can very easily create a price barrier and get no enquiry.
• If enquiry is slow, generally the main reason is price, the only way to go is down.
PRICE ON APPLICATION
• There is no defined sale date, which reduces the ability to generate urgency to bring parties to the negotiating table with serious intent.
• Generates enquiry from buyers, generally through e-mail to the Sales Associate, which then in turn allows dialogue to begin, and a database to be built of interested parties in the home.
• A price is required to be provided on the property when enquiry occurs, which the Vendor would sell at today.
• The database can then be contacted as circumstances change, which may be method of sale, price, Open Homes.