Canada Userpays Quarterly Report 2014

Canada

QUARTERLY REPORT USER PAYS - 3rd & 4th Quarters 2013

CANADA QUARTERLY REPORT - USER PAYS NEW ZEALAND WINE - 3rd & 4th Quarters 2013

LCBO New Zealand FSI

New Zealand Meets Asia

In all LCBO locations for Period 5 2013

October 21 2013 China Maple Hall in the Dr. Sun Yat Seen Classical Garden Vancouver, British Columbia

To complement the LCBO mini thematic and to promote the New Zealand category in its entirety, New Zealand

In partnership with House Wine, New Zealand

Winegrowers offered a 6 page FSI which featured products available in both general list and Vintages during the same period.

Winegrowers hosted the first New Zealand Meets Asia event in Vancouver. Home to some of the world’s best Asian food, Vancouver’s top Asian restaurants created a dish to be paired with New Zealand’s vibrant wines. The

HIGHLIGHTS

event was very well received, and approximately 100 wine

- 12 participating brands - 2,255 entries to the Win a Trip to New Zealand contest

savvy consumers, media and wine store owners were in attendance. We are looking forward to our second annual

- 12,000 copies distributed through Vines Magazine

event in the fall (late 2014) so that New Zealand remains

- 105,500 copies distributed through the Globe & Mail on

top of mind in the Vancouver market.

July 24 2013 (in the Food & Wine Section)

NEW ZEALAND WINES SHOWCASED

THE RESULTS

Akarua Rua Pinot Noir Central Otago 2012

The New Zealand sales category was up +57.6% during the

Babich Black Label Sauvignon Blanc Marlborough 2012

New Zealand mini thematic and featured brands grew by +150.7% for the promotion period.

Babich Pinot Noir East Coast 2012 Babich Sauvignon Blanc Marlborough 2012 Bellbird Spring The Pruner’s Reward Sauvignon Blanc Waipara Valley 2012

E n j oy a c o o l s i p of n E w Z E a l a n d “In Rapaura, Marlborough, there lies a vineyard studded with precious stones.

Once the bed of an ancient river, today they form the bed of our vineyard.

The stones in our vineyard that retain the heat of the sun and warm the vines by night to create unique and vibrant tasting wines, also inspired our name.”

VISIT

Y

UR

B

O

AT O

LO C A L

Bellbird Spring River Terrace Pinot Noir Waipara Valley 2011

Now 15.45

$

WAS $16.95

ENJOY WITH

Forrest Wines The Doctor’s Riesling Marlborough 2011

White meat, poultry, pasta and fresh seafood.

Now 15.95

$

Fresh from Oyster Bay.

WAS $17.45 ENJOY WITH

STONELEIGH™ PINOT NOIR

White meat and seafood.

Bellbird Spring Dry Pinot Gris Waipara Valley 2011

LC

STONELEIGH™ CHARDONNAY

STONELEIGH™ SAUVIGNON BLANC

Bellbird Spring Block Eight Sauvignon Blanc Waipara Valley 2011

10 Bonus Air Miles WITH PURCHASE ENJOY WITH

Forrest Wines The Doctor’s Sauvignon Blanc Marlborough 2012 Invivo Sauvignon Blanc Marlborough 2012

The soft scent of petals, the linger of lime, the perfume of peaches, the promise of time.

Spring lamb, duck, veal or game. www.stoneleigh.co.nz Join us on Facebook at www.facebook.com/StoneleighVineyards

Sometimes the world really is your oyster. oysterbaywines.com

Limited time offer. Promotion valid from July 21 – Aug. 17, 2013 at participating LCBO Stores.

67864_2575_Stoneleigh_FSI_Ad_CityBites_9x10.5.indd 1

DISCOVER THE ClEaN, CRISP FlaVOURS OF NEW ZEalaND

6/7/13 2:06 PM

Discover Award-Winning Kim Crawford Wines

Win a Trip to

Because there are those who find comfort in the ordinary and then there are those who thirst for so much more.

$2.00

off*

New Zealand

New Zealand Pinot Noir and Sauvignon Blanc are the perfect wines to serve alongside the vibrant flavours of fresh summer dishes.

Use the matching wheels below to make your own taste discoveries.

Sauvignon Blanc

Pinot Noir

Sauvignon Blanc

NOW $16.95

Kim Crawford Sauvignon Blanc Marlborough 2013 A

Focusing on the production of premium ‘handcrafted’ varietal wines, the company’s estate vineyards are located in New Zealand’s leading grape growing regions of Marlborough, Hawkes Bay and Central Otago.

Aromatic with dark plum, blackberry, subtle dried herbs and hints of chocolate.

Silky texture, refreshing acidity and fine tannins.

picturesque land, blessed with hours of sunshine, rich indigenous culture and fantastic food and wine!

16-day Prize Trip for 2 Includes:

Kim Crawford Unoaked Chardonnay East Coast 2012 SAUCE:

DISH: Fish, seafood & shellfish

Citrus & vinaigrette

Game birds

Garlic

• International airfare from Vancouver to Auckland in Premium Economy Class on Air New Zealand

Poultry

Cream

Red meat, game & salmon

Tomato

• 9 day Hertz car rental

Pasta

• 3 nights at the Heritage Hotel, Auckland

• Domestic airfare from Toronto to Vancouver in Economy Class

FLAVOUR:

Cheese

Savoury

• Day tour to Waiheke Island

Salad & raw vegetables

Sweet

• 2 nights at the Novotel Rotorua

Pork & ham

Spicy

• 2 nights at the Scenic Hotel Te Pania, Napier East Coast Unoaked Chardonnay

Marlborough Sauvignon Blanc

South Island Pinot Noir

$18.95

$18.95

$19.95

#991950

#35386

MARLBOROUGH

Invivo Pinot Noir Central Otago 2011

Pinot Noir

MARLBOROUGH • PINOT NOIR

Sacred Hill is recognized as one of New Zealand’s leading, multi award winning wineries.

Invivo Bella Sauvignon Blanc Marlborough 2012

• 1 night at the Martinborough Hotel • 1 night at the Copthorne Oriental Bay, Wellington

Kim Crawford Pinot Noir South Island 2012 Kumeu River Estate Chardonnay Kumeu 2009

• 2 nights at the Quality Hotel, Marlborough

#626390

MONKEY BAY

THE PEOPLE’S WINE

THE PEOPLE’S WINE

#620062

#234526

#240978

$13.95

$16.95

$16.95

Sauvignon Blanc

facebook.com/kimcrawfordwines Please enjoy our wines responsibly.

Pinot Noir

Enter now at

Pinot Gris

*Available at participating LCBO stores, while supplies last.

July 21 to August 17 2013.

Please Drink Responsibly

www.nzwine.com/competitions

Please enjoy responsibly.

28329_SacredHill_CB_Ad.indd 1

New Zealand Wine - Canada - Quarterly Report

nzwine.com

Get your perfect recipe match for any style of New Zealand wine at cuisinewine.co.nz/wine-and-food.

© Diageo Canada Inc. 2013. All rights reserved. Tous droits réservés.

13-05-22 8:55 AM

Kumeu River Village Kumeu 2009 Kumeu River Pinot Gris Kumeu 2011

NEW ZEALAND WINES SHOWCASED CONTINUED Marisco Vineyards The Ned Sauvignon Blanc Marlborough Waihopai 2013 Marisco Vineyards The Ned Pinot Noir Marlborough - Southern Valleys 2012 Marisco Vineyards The King’s Thorn Pinot Gris Marlborough Waihopai 2012 Marisco Vineyards The King’s Favour Sauvignon Blanc Marlborough - Waihopai 2011 Matua Sauvignon Blanc Hawke’s Bay 2012 Matua Merlot Hawke’s Bay 2012 900 Grapes Sauvignon Blanc Marlborough 2012 Matua Pinot Noir Marlborough 2012 Mud House Sauvignon Blanc Marlborough 2012 Mud House Pinot Noir Central Otago 2010 Nautilus Sauvignon Blanc Marlbourough 2011 Nautilus Pinot Noir Marlborough 2011 Opawa Pinot Noir Marlborough 2012 Twin Islands Sauvignon Blanc Marlborough 2012 Oyster Bay Wines Sauvignon Blanc Marlborough 2013 Oyster Bay Wines Chardonnay Marlborough 2012 Oyster Bay Wines Pinot Noir Marlborough 2012 Oyster Bay Wines Sparkling Rosé Hawke’s Bay NV Spy Valley Sauvignon Blanc Marlborough 2012 Spy Valley Riesling Marlborough 2011 Spy Valley Envoy Pinot Noir Marlborough 2011 Stoneleigh Sauvignon Blanc Marlborough 2013 Stoneleigh Latitude Sauvignon Blanc Marlborough 2013

RESTAURANTS SHOWCASED

Stoneleigh Pinot Noir Marlborough 2012

Kingyo Izakaya

Stoneleigh Pinot Grigio Marlborough 2013

Maenam

Villa Maria Private Bin Sauvignon Blanc Marlborough 2013 Villa Maria Private Bin Pinot Gris East Coast 2012

The Union

Villa Maria Private Bin Pinot Noir Marlborough 2011

Zest Japanese Cuisine

Villa Maria Cellar Selection Sauvignon Blanc Marlborough 2011

Palki Restaurant, North Vancouver

Whitehaven Sauvignon Blanc Marlborough 2012 Whitehaven Pinot Noir Marlborough 2011

Sura Korean Royal Cuisine (SURA)

Gourmet Food & Wine Expo (19th Annual) November 14-17 2013 Metro Toronto Convention Centre – North Building Toronto, Ontario This show continues to grow with impressive sponsors and vendors. Though the number of wineries remains the highest in exhibitor attendance, the number of food and beer stands is definitely growing. The recipients of the 2013 InterVin International Winners were also released at the show. Celebrity Chef Roger Mooking and other chefs

QUICK FACTS AND HIGHLIGHTS - Total attendance at the 4-day consumer and trade show increased by 5% on last year with a total of 44,656 people.

- Guests in attendance consume on average 1-6 standard drinks per week and dine out or go for drinks on average 1-3 times per week.

- 79% of visitors have a university or post-graduate

were live on the Food Network. Well known wine and

qualification, and over 50% have a personal annual

food personalities were also in attendance, namely Kevin

income of $60,000.

Brauch from the Thirsty Traveller as well as sommeliers John and Zoltan Szabo.

- 92% of visitors listed ‘sampling wine’ as one of their main reasons for attending the event.

- 19 Wine Tasting seminars were conducted over the 4 days.

New Zealand Wine - Canada - Quarterly Report

NEW ZEALAND WINES SHOWCASED - 23 WINES IN

New Zealand Winegrowers displayed wines from various

MARKET

regions at a 10’x20’ custom booth, in a key area with lots

Babich Sauvignon Blanc Marlborough 2012

of traffic. The wines were displayed by varietal and poured

Brancott Estate Letter Series “B” Sauvignon Blanc Marlborough 2012 Monkey Bay Pinot Grigio Gisborne 2012 Monkey Bay Sauvignon Blanc Marlborough 2013 Oyster Bay Wines Sauvignon Blanc Marlborough 2013 Oyster Bay Wines Chardonnay Marlborough 2012 Oyster Bay Wines Merlot Hawke’s Bay 2012 Oyster Bay Wines Sparkling Cuvée Brut Hawke’s Bay NV Saint Clair Vicar’s Choice Sauvignon Blanc Marlborough 2012

by professional and student sommeliers. This year we had personalised counters as well as one generic counter at the booth. We had 2 wineries who manned their branded counters within the New Zealand booth and we had 3 wineries which had their own branded counter but New Zealand Winegrowers staff poured on their behalf.

A personal invitation from New Zealand Winegrowers was sent to media, sommeliers, restaurant owners and managers to come and taste New Zealand wines and the

Sileni Cellar Selection Merlot Hawke’s Bay 2012

medal winners.

Stoneleigh Sauvignon Blanc Marlborough 2012

Following the show Dan Trcka from the Grape Selection

Stoneleigh Chardonnay Marlborough 2012

(blogger) made a special request to taste the wines

Stoneleigh Pinot Noir Marlborough 2012

poured at the show for his blog. This request was

The People’s Wine Pinot Noir Central Otago 2011

forwarded to all agencies who participated at the

The People’s Wine Pinot Gris Hawke’s Bay 2012

New Zealand booth.

Villa Maria Private Bin Sauvignon Blanc Marlborough 2013 Villa Maria Private Bin Pinot Noir Marlborough 2011 Villa Maria Private Bin Merlot Cabernet Sauvignon Hawke’s Bay 2012 Villa Maria Private Bin Rosé Marlborough 2012 Whitehaven Sauvignon Blanc Marlborough 2012 Whitehaven Pinot Noir Marlborough 2011 Wither Hills Single Vineyard Rarangi Sauvignon Blanc Marlborough 2012 Wither Hills Sauvignon Blanc Marlborough 2012

INTERVIN (Headed by Chris Waters) A few New Zealand wineries were awarded medals at the show.

For more information visit http://www.intervin.ca/ GOLD Spy Valley Wines Sauvignon Blanc 2013 GOLD Stoneleigh Vineyards Marlborough Chardonnay 2011 SILVER Spy Valley Wines Riesling 2012 SILVER Spy Valley Wines Gewürztraminer 2012 SILVER Eradus Wines Awatere Sauvignon Blanc 2012 SILVER Matua Malborough Pinot Noir 2012 SILVER Twin Islands Sauvignon Blanc 2013 SILVER Stoneleigh Marlborough Pinot Noir 2012 SILVER Whitehaven Wine Co. Sauvignon Blanc 2012 HONOURS Spy Valley Wines Pinot Noir 2012 HONOURS Matua Marlborough Sauvignon Blanc 2012 HONOURS Stoneleigh Marlborough Sauvignon Blanc 2012 HONOURS Whitehaven Wine Co. Pinot Noir 2011

New Zealand Wine - Canada - Quarterly Report

Ottawa Wine & Food Festival

TARGET MARKET PROFILE

November 1-3 2013

Drawing largely from one of the country’s most affluent

Ottawa Convention Centre

markets:

Ottawa, Ontario Ottawa Wine and Food Festival - Building on Success: The Ottawa Wine and Food Festival - Celebrating 28 Years was held October 30 - November 3 at various locations throughout the National Capital Region.

• Highest median income in the country • Highly educated – highest concentration of postsecondary educated adults in the country • High levels of spending in the cultural area – Ottawa ranks #1 in cultural goods & services spending in Canada’s 15 major metropolitan markets.

During this time over 20 events were presented to residents of the National Capital Region. The Ottawa Convention Centre headquartered the majority of the Festival’s events.

Featured events included the Opening Day - PUMP event in support of Women’s Heart Health, three days of the

ATTENDANCE BREAKDOWN BY AGE 65+

19-24

50-64

main Tasting Floor, 8 Taste & Discover events, Culinary Theatre, A Taste of Kingston and the County, and the

AGE

introduction of the “Arrive after Five “ concept – featuring

25-34

the Beers from Here and a Chocolate Tasting Bar hosted

by Le Chocolate Rochef. The ever popular Tasting Alley on Friday and Saturday evenings experienced sold out crowds for a fifth straight year.

35-49 BREAKDOWN OF ATTENDANCE BY GENDER

HIGHLIGHTS OF THE 2013 FESTIVAL:

Males 53%

Opening Day – PUMP event in support of Women’s Heart

Females 47%

Health featured World Sommelier Second Place Winner Veronique Rivest, and Wynns Coonawarra Winemaker Sue Hodder.

• The Tasting Alley on Friday and Saturday night featuring 73 wines SOLD OUT (5th year in a row).

• The introduction of a new ticketing system for Saturday eliminated long queues. Attendance on Saturday grew

BREAKDOWN OF ATTENDANCE BY PRIMARY LANGUAGE Anglophone 74% Francophone 26%

by 3%.

• Total number of exhibitors was 177 booths.

• Total festival attendance was 22,800 - this is a slight decrease from 2012. Factors affecting attendance included record high winds on Friday, unseasonably warm weather on Sunday, and the celebration of Halloween coinciding with the 2013 Festival.

New Zealand Wine - Canada - Quarterly Report

FESTIVAL TARGET MARKET • 35-50+ – singles and couples who are more affluent and mature wine and food connoisseurs.

• singles and couples in the 19-34 demographic – wine and food enthusiasts.

NEW ZEALAND WINES SHOWCASED – 20 WINES IN MARKET Babich Sauvignon Blanc Marlborough 2012

New Zealand Winegrowers displayed wines from various

Brancott Estate Letter Series “B” Sauvignon Blanc

regions at a 10’x20’ custom booth, in a key area with

Marlborough 2012

lots of traffic. The wines were displayed by varietal and

Monkey Bay Pinot Grigio Gisborne 2012

poured by professional and student sommeliers. This

Monkey Bay Sauvignon Blanc Marlborough 2013

year we had personalised counters as well as one generic

Oyster Bay Wines Sauvignon Blanc Marlborough 2013

counter at the booth. We had 1 winery who manned their

Oyster Bay Wines Chardonnay Marlborough 2012

branded counters within the New Zealand booth and we

Oyster Bay Wines Merlot Hawke’s Bay 2012

had 3 wineries which had their own branded counter but

Oyster Bay Wines Sparkling Cuvée Brut Hawke’s Bay NV

New Zealand Winegrowers staff poured on their behalf.

Saint Clair Vicar’s Choice Sauvignon Blanc Marlborough 2012

A personal invitation from New Zealand Winegrowers

Stoneleigh Sauvignon Blanc Marlborough 2012

was sent to media, sommeliers, restaurant owners and

Stoneleigh Chardonnay Marlborough 2012

managers to come and taste New Zealand wines and its

Stoneleigh Pinot Noir Marlborough 2012

medal winners.

The People’s Wine Pinot Noir Central Otago 2011 The People’s Wine Pinot Gris Hawke’s Bay 2012 Villa Maria Private Bin Sauvignon Blanc Marlborough 2013 Villa Maria Private Bin Pinot Noir Marlborough 2011 Villa Maria Private Bin Merlot Cabernet Sauvignon Hawke’s Bay 2012 Villa Maria Private Bin Rosé Marlborough 2012 Wither Hills Single Vineyard Rarangi Sauvignon Blanc Marlborough 2012 Wither Hills Sauvignon Blanc Marlborough 2012

THE OTTAWA WINE CHALLENGE (Co-chairs: Janet Dorozynski & Rod Phillips)

BEST OF SHOW WHITE WINE Giesen Wines Riesling 2012 GOLD

Giesen Wines Riesling 2012

SILVER

Kim Crawford Pinot Noir 2012

Stoneleigh Vineyards Pinot Noir 2012

Brancott Estate Letter Series B Sauvignon Blanc 2012

BRONZE Oyster Bay Merlot 2012

Stoneleigh Sauvignon Blanc 2012

Giesen Wines Sauvignon Blanc 2012

Kim Crawford Sauvignon Blanc 2013

Monkey Bay Sauvignon Blanc 2013

Oyster Bay Sauvignon Blanc 2013

Oyster Bay Sparkling Brut N/V

New Zealand Wine - Canada - Quarterly Report