Global Events 2012-2013 by NZ Wine

New Zealand Winegrowers Global Events - User Pays 2012 - 2013

Contents 3

Global Events Calendar 2012 - 2013

4 Introduction 5

New Zealand Winegrowers Global Events Programme

and Fees

Important Information

How to use nzwinemarketing.com

44 New Zealand Winegrowers Wine Registration 45 Wine Registration Flow Chart

41 NZ Wine Fair - San Francisco

Summary of Event Participation Costs

46 Wine Registration Process 47 Terms and Conditions

7 Air New Zealand Wine Awards 8

Asia Events 2012 -2013

Contacts

9 Asia Event Photos 10 NZ Wine Fair Japan - Tokyo

Global Events Team

11 NZ Wine Fair Japan - Osaka

Angela Willis

12 NZ Wine Fair China - Hong Kong

Manager – Global Events Tel: 09 306 5642

13 NZ Wine Fair China - Shanghai

Mob: 021 552 071

14 NZ Wine Fair China - Beijing

angela@nzwine.com

15 NZ Wine Fair China - Guangzhou Sarah Szostak 16

Australia Events 2012 -2013

17 Australia Event Photos 18 NZ in a Glass – Melbourne, Sydney and Brisbane

Executive – Global Events Tel: 09 306 5643 Mob: 021 552 509 sarah.szostak@nzwine.com

19 ReigioNZ by the Glass - Sydney and Melbourne Elaine Bartlett 20

Canada Events 2012 -2013

21 Canada Event Photos 22 NZ Wine Fair - Vancouver

Senior Executive - Global Events Tel: 09 306 5642 Mob: 021 794 381 elaine@nzwine.com

23 NZ Wine Fair - Quebec City 24 NZ Wine Fair - Montréal

Lilly Johnson

25 NZ Wine Fair - Toronto

In-House Graphic Designer

BCLDB In-store Promotion

SAQ Release & In-store Promotion

LCBO Vintages Release

Europe Events 2012 -2013

UK and Europe Event Photos

Tel: 09 306 5525 lilly@nzwine.com

For any other Marketing Queries please contact: Chris Yorke Global Marketing Director

31 Three Wine Men – London, Cardiff and Manchester

Tel: 09 306 5551

Mob: 021 419 194

London New Release Trade Tasting

33 Wine Gang Consumer Fair – London, Edinburgh and Bath 34 New World Wine Day - Stockholm

chris@nzwine.com Felicity Johnston

Dublin Annual Trade Tasting

Marketing Executive

London Annual Trade Tasting

Tel: 09 306 5645

ProWein International Wine Fair – Düsseldorf

Mob: 021 552 173 felicity@nzwine.com

USA Events 2012 -2013

USA Event Photos

40 NZ Wine Fair - New York

Image Credits P. 8: Lake Forsyth Vineyard

P. 29: Mahi Wines

P. 16: Misha’s Vineyard

P. 38: Neudorf Vineyards

P. 20: Giesen Wines

P. 42: Sileni Estates

www.nzwinemarketing.com

Global Events Calendar 2012 - 2013 W = Winery, A = Agent, NZW = New Zealand Winegrowers

T = Trade, M = Media, C = Consumer

Target Audience

Event Date

Registration Discount Deadline

NZW

22-23 Sep 12

17 Aug 12

Attendance

Country

Event

S E P T E MB E R 2 01 2 UK

The Three Wine Men Consumer Fair (London)

O C TOB E R 2 01 2 UK

The Three Wine Men Consumer Fair (Cardiff)

NZW

6-7 Oct 12

17 Aug 12

New Release Trade Tasting (London)

NZW

T, M

24 Oct 12

17 Aug 12

N OV E MB E R 2 01 2 UK

The Wine Gang Consumer Fair (London)

NZW

3 Nov 12

5 Oct 12

The Wine Gang Consumer Fair (Edinburgh)

NZW

10 Nov 12

5 Oct 12

The Wine Gang Consumer Fair (Bath)

NZW

24 Nov 12

5 Oct 12

D EC E MB E R 2 01 2 UK

The Three Wine Men Consumer Fair (Manchester)

NZW

1-2 Dec 12

5 Oct 12

The Three Wine Men Consumer Fair (London)

NZW

8-9 Dec 12

5 Oct 12

NZW

Early 2013 - TBC

TBC

JA N UA RY 2 013 Sweden

New World Wine Day (Stockholm)

FE BR UA RY 2 013 Ireland

Annual Trade and Consumer Tasting (Dublin)

W, A, NZW

T, M, C

7 Feb 13

23 Nov 12

Annual Trade and Consumer Tasting (London)

W, A, NZW

T, M, C

13 Feb 13

23 Nov 12

Japan

New Zealand Wine Fair Japan (Tokyo)

W, A, NZW

T, M, C

18 Feb 13

23 Nov 12

Japan

New Zealand Wine Fair Japan (Osaka)

W, A, NZW

T, M, C

20 Feb 13

23 Nov 12

Australia

New Zealand in a Glass (Melbourne)

W, A, NZW

T, M, C

25 Feb 13

23 Nov 12

Australia

New Zealand in a Glass (Sydney )

W, A, NZW

T, M, C

28 Feb 13

23 Nov 12

Australia

New Zealand in a Glass (Brisbane)

W, A, NZW

T, M, C

4 Mar 13

23 Nov 12

Germany

ProWein International Wine Fair (Düsseldorf)

W, A, NZW

T, M

24-26 Mar 13

23 Nov 12

New Zealand Wine Fair (Vancouver)

W, A, NZW

T, M, C

29 Apr 13

23 Nov 12

Canada

New Zealand Wine Fair (Québec City)

W, A, NZW

T, M, C

6 May 13

20 Sep 12

Canada

New Zealand Wine Fair (Montréal)

W, A, NZW

T, M, C

7 May 13

20 Sep 12

Canada

New Zealand Wine Fair (Toronto)

W, A, NZW

T, M, C

9 May 13

23 Nov 12

USA

New Zealand Wine Fair (New York)

W, A, NZW

T, M

13 May 13

21 Jan 13

USA

New Zealand Wine Fair (San Francisco)

W, A, NZW

T, M

16 May 13

21 Jan 13

China

New Zealand Wine Fair China (Hong Kong)

W, A, NZW

T, M, C

21 May 13

21 Jan 13

China

New Zealand Wine Fair China (Shanghai)

W, A, NZW

T, M, C

23 May 13

21 Jan 13

China

New Zealand Wine Fair China (Beijing)

W, A, NZW

T, M, C

27 May 13

21 Jan 13

China

New Zealand Wine Fair China (Guangzhou)

W, A, NZW

T, M, C

29 May 13

21 Jan 13

Australia

RegioNZ by the Glass (Sydney)

W, A, NZW

T, M, C

12 Aug 13

14 June 13

Australia

RegioNZ by the Glass (Melbourne)

W, A, NZW

T, M, C

14 Aug 13

14 June 13

M A R C H 2 013

A P R I L 2 013 Canada M AY 2 013

J U LY 2 013

Country

Other User-Pays Activities

W = Winery, A = Agent, NZW = New Zealand Winegrowers

New Zealand

T = Trade, M = Media, C = Consumer

Target Audience

Event Date

Important Dates

Air New Zealand Wine Awards

N/A

T, M, C

Nov 2012

Entries from 14 Aug - 14 Sep

Canada

BCLDB In-store Promotion

N/A

T, C

May 2013

Submission requests by Nov 12/ Feature May 13

Canada

SAQ Release and In-store Promotion

N/A

T, C

May 2013 TBC

Submission requests Jul 12/ Feature May 13

Canada

LCBO VINTAGES Release, Catalogue Feature and Media Preview

N/A

T, C

Jul 2013 - TBC

Submission requests by Sep 12/ Feature Jul 13

Asia | Global Events | 2012 - 2013

Attendance

Introduction A change in the structure of the New Zealand Winegrowers Marketing Team has resulted in a new Global Events Team being established. Our overall objective is to support YOU, our New Zealand Winegrowers members, to achieve your business goals. This will be achieved by developing and executing well attended, premium New Zealand Wine events in our key target markets, and giving you the best possible opportunity to increase your profitability in your chosen markets. The Event Programme for Asia in 2012-2013 includes New Zealand Wine Fairs in our two largest Asian markets; Greater China and Japan. We have decided to limit events to these top markets this financial year but will continue to review opportunities in other markets, including Singapore and South Korea. With strong signups for the New Zealand Wine Fairs in China and Japan in 2011-12, we have the makings of a not-to-be-missed, four-stop Greater China roadshow in May 2013 (adding a New Zealand Wine Fair in Hong Kong for the first time since 2010). Angela Willis Manager – Global Events

The USA market holds great promise and opportunity for New Zealand Wine. The USA Events Programme for 2012-2013 has been developed to extend the positioning of the category, and to provide wineries with opportunities to showcase their brands. Our New Zealand Wine Fairs represent the only focused and comprehensive tastings of New Zealand wines in the USA. In May 2013 we will once again conduct Wine Fairs in New York and San Francisco following the Canadian Wine Fair tour. We will also supplement these media and trade events with additional consumer opportunities. Canada has been identified as a growth market for New Zealand Wine and this is reflected in the Canada Event Programme for 2012-2013. Because wine retail outlets in most Canadian provinces are run by Liquor Boards, it is important that New Zealand wineries invest in Liquor Board Programmes. This year we have opportunities to partner with Liquor Boards in the three largest provinces: Ontario, Québec and British Columbia. We also encourage wineries to participate in the New Zealand Wine Fairs in May 2013 in the key cities of Vancouver, Québec City, Montréal and Toronto. In addition, we will provide a strong presence at various trade and consumer shows throughout the year, including the Winnipeg Wine Festival. The Europe Event Programme for 2012-2013 includes the tried-and-tested UK and Ireland Annual Trade Tastings and London New Release Tasting. There is also the opportunity to participate in a variety of popular consumer fairs that the UK’s leading journalists organise around the country. The markets in Mainland Europe, especially in the northern part of Europe, have been designated as growth markets for New Zealand Wine. We will have a presence at the centrepiece of our European activity, ProWein 2013, and at the Swedish Consumer Fair. ‘Influencing the influencers’ remains a core objective for Australia this year. Targeted and integrated events that continue to raise positive awareness of premium, sustainable New Zealand wines, and their regional and varietal diversity, is the key to this year’s programme. The 2012-2013 Australian Event Programme has been significantly adapted to ensure that our events continue to provide great value and relevance to our wineries, trade, media and consumers. Events include the new ‘RegioNZ by the Glass’ tasting in Sydney and Melbourne, which specifically targets on-premise trade, and ‘New Zealand in a Glass’ in Melbourne, Sydney and Brisbane. The success of the Global Events Programme for 2012-2013 is dependent on winery participation. We encourage wineries to seriously consider participation if you are looking to enter these markets or further develop your in-market presence. Participation will not only help to increase your presence in the targeted markets, but will also add to your insight of the markets and what you need to do to prosper in the future. Please take time to look through this Global Events Programme to learn more about the opportunities relevant to your business. Also, please ensure you have updated your details on the New Zealand Wine Portal (http://portal.nzwine.com/) so we can send you all of the relevant information for the markets you are interested in.

www.nzwinemarketing.com

Global Events Programme and Fees What is the Global Events Programme? The objective of the Global Events Programme is to support the New Zealand wine category by providing a platform for individual winery brand promotion. This will be achieved by developing and executing

By paying the Annual Global Events Fee, wineries will only be required to pay the standard Event Participation Cost for each specific New Zealand Wine event. This is the fee specified on each event proposal page in the Global Events Programme booklet.

well attended, premium New Zealand Wine events throughout the year in our key target markets: Asia, Australia, Canada, Europe and

Wineries who do not wish to pay the Annual Global Events Fee can

USA.

still participate in one or more New Zealand Wine events. However, non-Global Event Fee Payers will be required to pay the standard

All New Zealand wineries are entitled to participate in the Global

Event Participation Cost PLUS a 100% loading fee for each specific

Events Programme. The Programme will benefit both wineries that

event.

are actively exporting to, and wineries that are seeking distribution in, our key target markets. By participating in the Global Events Programme, wineries will be provided with event-focused support and expertise from the New Zealand Winegrowers team with the aim of helping to increase wineriesâ&#x20AC;&#x2122; presence in the targeted markets.

How do wineries sign up for the Annual Global Events Fee and specific events? To sign up for the Annual Global Events Fee for 2012/2013, log on to www.nzwinemarketing.com (using your New Zealand Winegrowers Portal User Name and Password) and go to the Annual Global Events

What is the Annual Global Events Fee? To get the most benefit from the Global Events Programme, wineries can opt to pay a single Annual Global Events Fee, which covers all markets. This fee supports the overall Global Events Programme and administrative costs relating to Asia, Australia, Canada, Europe and USA.

Fee section. To sign up for specific events, log on to www.nzwinemarketing.com (using your New Zealand Winegrowers Portal User Name and Password) and go to the All Event Proposals section. For a summary of event participation costs per market, go to page 6

What is the benefit of paying the Annual Global

of the Global Events Programme booklet.

Events Fee? Wineries paying the Annual Global Events Fee will pay less to

For full instructions on how to use www.nzwinemarketing.com, go to

participate in New Zealand Wine events in comparison to wineries not

page 43 of the Global Events Programme booklet.

paying the Annual Global Events Fee.

The Annual Global Events Fee structure is as follows:

Winery Category

Annual Global Events Fee

Category 1 Winery (annual sales not exceeding 200,000 litres)

$2,000

Category 2 Winery (annual sales between 200,000 and 4,000,000 litres)

$6,000

Category 3 Winery (annual sales exceeding 4,000,000 litres)

$12,000

Asia | Global Events | 2012 - 2013

Summary of Event Participation Costs Event participation costs prior to registration discount deadlines * Global eventS FEE PAYER Small Table

Medium Table

Large Table

Small Table

Medium Table

Large Table

New Zealand Wine Fair Japan (Tokyo)

$2,100

$2,800

$3,600

$4,200

$5,600

$7,200

New Zealand Wine Fair Japan (Osaka)

$1,500

$2,100

$2,800

$3,000

$4,200

$5,600

New Zealand Wine Fair China (Hong Kong)

$1,050

$1,500

$2,000

$2,100

$3,000

$4,000

New Zealand Wine Fair China (Shanghai)

$1,050

$1,500

$2,000

$2,100

$3,000

$4,000

New Zealand Wine Fair China (Beijing)

$1,050

$1,500

$2,000

$2,100

$3,000

$4,000

New Zealand Wine Fair China (Guangzhou)

$1,050

$1,500

$2,000

$2,100

$3,000

$4,000

EVENT

Per Wine Cost

NON-GLOBAL EVENTS FEE PAYER Per Wine Cost

Asia

Australia New Zealand in a Glass (Melbourne, Sydney, Brisbane)

$3,555

$5,499

$7,110

$10,998

RegioNZ by the Glass (Sydney & Melbourne)

$2,640

$4,840

$5,280

$9,680

Canada New Zealand Wine Fair (Vancouver)

$700

$1,400

New Zealand Wine Fair (Québec City)

$700

$1,400

New Zealand Wine Fair (Montréal)

$700

$1,400

New Zealand Wine Fair (Toronto)

$700

$1,400

BCLDB In-store Promotion

TBC

SAQ Release and In-store Promotion

TBC

LCBO VINTAGES Release, Catalogue Feature and Media Preview

TBC

$350

$700

The Three Wine Men Consumer Fair (Cardiff)

$350

$700

New Release Trade Tasting (London)

$290

$580

The Wine Gang Consumer Fair (London)

$230

$460

The Wine Gang Consumer Fair (Edinburgh)

$230

$460

The Wine Gang Consumer Fair (Bath)

$230

$460

The Three Wine Men Consumer Fair (Manchester)

$350

$700

The Three Wine Men Consumer Fair (London)

$350

$700

Europe The Three Wine Men Consumer Fair (London)

New World Wine Day (Stockholm)

$230

Annual Trade and Consumer Tasting (Dublin)

$2,300

$2,750

$275

Annual Trade and Consumer Tasting (London)

$3,000

$275

ProWein International Wine Fair (Düsseldorf)

$8,500

$460 $4,600

$5,500

$550

$6,000

$550

$17,000

USA New Zealand Wine Fair (New York)

$1,600

$2,400

$350

$3,200

$4,800

$700

New Zealand Wine Fair (San Francisco)

$1,600

$2,400

$350

$3,200

$4,800

$700

New Zealand Air New Zealand Wine Awards

$85 + GST per wine or $115 +GST per wine entry after 14 September 2012

* A 5% loading on the event participation cost will apply if wineries register after the registration discount deadline all prices are in New zealand Dollars

www.nzwinemarketing.com

Air New Zealand Wine Awards 2012

Auckland/Wellington

The Global Events fee structure does not apply to this activity. There is one standard entry fee for all wineries.

FEEDBACK FROM Previous awards “There are the obvious benefits [of winning the Air New Zealand Champion Wine of the Show Trophy], such as cementing that

Judging (Auckland):

5-7 November 2012

perception of the Peregrine brand being an quality producer of

Dinner (Wellington):

to all the staff involved at the winery and the growers supplying

24 November 2012

Champion Wine Trophy sticker on their wine won’t affect demand

fine wines, there is the massive effect that it had instantly on the demand for that wine in particular, and a huge feeling of elation our brands... Anyone who feels that to have the Air New Zealand hasn’t won it yet.” Grey Hay, Marketing Director, Peregrine Wines Limited, Air New Zealand Champion Wine of the Show Trophy

Event Contact

Angela Willis | +64 09 306 5642 | angela@nzwine.com

winner 2010 TARGET AUDIENCE

REGISTRATION DEADLINE

Tuesday 14 August 2012 – Air New Zealand Wine Awards entries open Friday 14 September 2012 – Air New Zealand Wine Awards entries close To sign up, go to www.airnzwineawards.co.nz

• Wine loving consumers who are looking to purchase the best wines New Zealand has to offer, both locally and overseas. • Trade, such as Fine Wine Stores, who wish to stock award winning New Zealand wines in order to drive sales and be seen as a premium supplier of top New Zealand wines.

The Air New Zealand Wine Awards is the premier wine competition

• Local and international media, both wine and general media,

in New Zealand, recognising excellence in winemaking. The

who wish to be the first to tell the success stories of the medal

competition has been running for over 30 years, and 2012 marks

and trophy winners.

the 26th year that Air New Zealand has been the naming rights Event Format

sponsor for this competition.

• 14 August – Entries open In 2011, 1,489 wines were judged by a team of local and international judges, to identify medal and trophy winners for each of the varietal categories. The same will again be the case in 2012, with Julia Harding MW (UK), Navneet Singh (Australia/India)

• 14 September – Entries close • 23 October – Final day for judging samples (Auckland and Wellington)

and Bill Zacharkiw (Canada) confirmed as this year’s international

• 5–7 November – Judging at Mt Smart Stadium, Auckland

judges.

• 10 November – Audit

In conjunction with the Awards, a gala dinner is held to announce and celebrate the Elite Gold Medal, Pure Elite Gold Medal and Trophy winning wines, and to acknowledge the talents of New

• 12 November (pm) – Individual Medal results emailed to entrants • 14 November – Medal results announced; media Gold Medal Tasting, Auckland

Zealand’s winemakers.

• 24 November – Trade Tasting at Westpac Stadium, Wellington; Objectives

Awards Dinner at TSB Stadium, Wellington

• To encourage and reward excellence in New Zealand SUITABILITY FOR WINERIES

winemaking. • To promote and drive awareness of quality New Zealand wines amongst domestic and international trade and consumers. • To stimulate the sales of New Zealand wine.

Entries must be wholly made, processed and matured in New Zealand by grape winemakers who are fully paid up members of the Wine Institute of New Zealand Inc and made from grapes grown in New Zealand.

Event Participation Costs*

Open, Limited and Exhibition categories

Assessment category

LATE ENTRIES (after 14 September 2012)

$85 + GST per entry

$115 + GST per entry

To view a copy of the Rules and Regulations, including full participation details, please visit www.airnzwineawards.co.nz (winery section) or request a copy from the Global Events Team.

Asia | Global Events | 2012 - 2013

Asia

Events 2012 - 2013

Summary of User-Pays Events Asia

EVENT

EVENT DATE

REGISTRATION DISCOUNT DEADLINE

New Zealand Wine Fair Japan (Tokyo)

18 Feb 13

23 Nov 12

New Zealand Wine Fair Japan (Osaka)

20 Feb 13

23 Nov 12

New Zealand Wine Fair China (Hong Kong)

21 May 13

21 Jan 13

New Zealand Wine Fair China (Shanghai)

23 May 13

21 Jan 13

New Zealand Wine Fair China (Beijing)

27 May 13

21 Jan 13

New Zealand Wine Fair China (Guangzhou)

29 May 13

21 Jan 13

www.nzwinemarketing.com

Event Photos

Image courtesy of Misha’s Vineyard

NZ Wine Fair – Guangzhou

NZ Wine Fair – Beijing

Vinexpo – New Zealand Wine Pavilion

NZ Wine Fair – Guangzhou

NZ Wine Tsinghua University Event

Vinexpo – Presentation Table

NZ Wine Fair – Guangzhou

NZ Wine Tsinghua University Event

Vinexpo – Wine Tasting

NZ Wine Fair – Beijing

NZ Wine Fair – Shanghai

Vinexpo – Wine Tasting

Asia | Global Events | 2012 - 2013

New Zealand Wine Fair Japan

Tokyo 18 February 2013

FEEDBACK FROM THE 2011 EVENT “(The organisation by New Zealand Winegrowers was) flawless. Ishii-san is organised, polite and universally respected.” Winery Representative “Inundated with enthusiastic consumers - almost ran out of wine at this event!” Winery Representative

EVENT CONTACT

Target Audience

events@nzwine.com | 09 306 5643

• Hotel F&B Directors and Buyers. • Restauranteurs.

REGISTRATION DISCOUNT DEADLINE

23 November 2012 — To register for this event log onto - www.nzwinemarketing.com

• Wine Retailers. • Wine Educators. • Wine and Lifestyle Media.

Background

• Distributors/Importers/Agents.

After the devastating earthquake and tsunami forced a rescheduling of the last Japan New Zealand Wine Fairs to November 2011 (originally scheduled for the first half of 2011), we will return to Tokyo in February 2013.

Event Format • Wine Fair format, with winery tables manned by agents and/or winery principals.

A likely reflection of hard times brought on by the twin disasters

• Afternoon Trade Session followed by Evening Consumer Event.

of March 2011, New Zealand wine export figures to Japan show a

• Please note that depending on the venue and availability of

sluggish first half of 2011-2012 (volumes exported were down 3%

differently sized tables, wineries may be required to share a

Dec 2011 YTD), but a stronger second half to finish at 9% growth.

table at this event. Individual winery spaces will be clearly marked.

The New Zealand Wine Fair Tokyo is strongly supported by local

• The New Zealand Wine Fair Tokyo 2013 has been scheduled to

distributors and attracts over 300 trade attendees and 350

enable coordinated travel plans to both the Tokyo and Osaka

consumers. The event is an excellent opportunity for New Zealand

events. We hope you take advantage of this opportunity to join

producers to support their local distributors and attracts a mostly

us in showcasing your wines in Japan.

food and beverage and retail trade audience. SUITABILITY FOR WINERIES Objectives

• Existing Exporters: This event is suitable for wineries with

distribution in Tokyo that seek to increase their sales and listings. • New to Market: This event is also suitable for wineries seeking representation in Tokyo.

• Create an opportunity for wineries to engage with Tokyo wine consumers.

Event Participation Costs*

Small Table (max. 4 wines)

Medium Table (max. 7 wines)

Large Table (max. 12 wines)

$2,100

$2,800

$3,600

REMINDER: Your vintage 2010, 2011 and 2012 wines need to be certified as 100% Sustainable New Zealand Wine to be included in this event. Please visit www.nzwineregistration.com to register your wine.

www.nzwinemarketing.com

New Zealand Wine Fair Japan

Osaka 20 February 2013

FEEDBACK FROM THE 2011 EVENT “Several expressions of interest to list our wine from owners of casual wine bars.” Winery Representative “Genuinely surprised by the high level of awareness of the brand shown by consumers…” Winery Representative Target Audience

EVENT CONTACT

• Hotel F&B Directors and Buyers.

events@nzwine.com | 09 306 5643

• Restauranteurs. REGISTRATION DISCOUNT DEADLINE

• Wine Retailers.

23 November 2012 — To register for this event log onto - www.nzwinemarketing.com

• Wine Educators. • Wine and Lifestyle Media. • Distributors/Importers/Agents.

Background After the devastating earthquake and tsunami forced a rescheduling of the last Japan New Zealand Wine Fairs to November 2011 (originally scheduled for the first half of 2011), we have decided to return to an annual roadshow in the first half of the

Event Format • Wine Fair format, with winery tables manned by agents and/or winery principals. • Afternoon Trade Session followed by Evening Consumer Event.

year, and return to Osaka in February 2013.

• Please note that, depending on the venue and availability of The Osaka event attracts over 150 trade and 70 consumers. It is a

differently sized tables, wineries may be required to share a

significantly smaller event than the Tokyo New Zealand Wine Fair,

table at this event. Individual winery spaces will be clearly

but is an excellent opportunity for wineries with representation

marked.

in Osaka to spend time in the market, or for wineries seeking

• The New Zealand Wine Fair Osaka 2013 has been scheduled to

distribution outside of Tokyo to meet potential distributors.

enable coordinated travel plans to both the Tokyo and Osaka events. We hope you take advantage of this opportunity to join

Objectives

us in showcasing your wines in Japan.

SUITABILITY FOR WINERIES • Existing Exporters: This event is suitable for wineries with distribution in Osaka that seek to increase their sales and

• Create an opportunity for wineries to engage with Osaka wine consumers.

listings. • New to Market: This event is also suitable for wineries seeking representation in Osaka and the surrounding area.

Event Participation Costs*

Small Table (max. 4 wines)

Medium Table (max. 7 wines)

Large Table (max. 12 wines)

$1,500

$2,100

$2,800

REMINDER: Your vintage 2010, 2011 and 2012 wines need to be certified as 100% Sustainable New Zealand Wine to be included in this event. Please visit www.nzwineregistration.com to register your wine.

Asia | Global Events | 2012 - 2013

New Zealand Wine Fair China

Hong Kong 21 May 2013

FEEDBACK FROM THE 2011 EVENT This is a new event opportunity. Target Audience • Hotel F&B Directors and Buyers. • Restauranteurs.

EVENT CONTACT

• Wine Retailers.

events@nzwine.com | 09 306 5643

• Wine Educators. • Wine and Lifestyle Media.

REGISTRATION DISCOUNT DEADLINE

• Distributors/Importers/Agents.

21 January 2013 — To register for this event log onto - www.nzwinemarketing.com Event Format • New Zealand Wine Fair format, with winery tables manned by

Background

agents and/or winery principals.

Hong Kong bills itself as Asia’s international wine hub and has become a powerhouse for super luxury wine auction clearances, following the abolition of import duty and increased buying

• Afternoon Trade Session followed byEvening Consumer Event. • Please note that, depending on the venue and availability of

competition between wealthy Hong Kong businessmen and their

differently sized tables, wineries may be required to share a

increasingly wealthy mainland Chinese counterparts.

table at this event. Individual winery spaces will be clearly marked.

Yet while super luxury wine consumption grabs the headlines,

• The New Zealand Wine Fair Hong Kong 2013 has been

Hong Kong is a developed and vibrant wine market where more

scheduled to enable coordinated travel plans with the

than half the volume of wine consumed is sourced from New World

Shanghai, Beijing and Guangzhou events. We hope you take

countries. The imported wine market is also experiencing steady

advantage of this opportunity to join us in showcasing your

growth, although it is difficult to ascertain how much wine is then

wines throughout greater China.

shipped into Mainland China. SUITABILITY FOR WINERIES The 2013 New Zealand Wine Fair will be our first since 2010, and will seek to attract a high quality audience at both the trade and consumer sessions.

• Existing Exporters: This event is suitable for wineries with distribution in Hong Kong who seek to increase their sales and listings. • New to Market: The Hong Kong wine market is developed and

Objectives • Provide a platform for wineries with distribution to present their wines to quality trade and F&B buyers. • Allow wineries seeking representation to make contact with potential distributors in Hong Kong.

crowded. Wineries seeking to enter the market should do so with an equal measure of patience and strategy. This event is suitable for wineries seeking representation in Hong Kong, however we recommend it is included as part of a broader strategy for seeking distribution.

• Provide an opportunity for wineries to gain first hand experience with Hong Kong consumers.

Event Participation Costs*

Small Table (max. 4 wines)

Medium Table (max. 7 wines)

Large Table (max. 12 wines)

$1,050

$1,500

$2,000

REMINDER: Your vintage 2010, 2011 and 2012 wines need to be certified as 100% Sustainable New Zealand Wine to be included in this event. Please visit www.nzwineregistration.com to register your wine.

www.nzwinemarketing.com

New Zealand Wine Fair China

Shanghai 23 May 2013

FEEDBACK FROM THE 2012 EVENT “High calibre of potential distributors who were very interested in NZ wine.” Winery Representative Target Audience • Hotel F&B Directors and Buyers.

EVENT CONTACT

• Restauranteurs.

events@nzwine.com | 09 306 5643

• Wine Retailers. • Wine Educators.

REGISTRATION DISCOUNT DEADLINE

• Wine and Lifestyle Media.

21 January 2013 — To register for this event log onto - www.nzwinemarketing.com

• Distributors/Importers/Agents.

Event Format Background

• Wine Fair format, with winery tables manned by agents and/or

Shanghai is China’s largest market for imported wine sales. A cosmopolitan mega-city, Shanghai embodies the rapid pace of change and growing affluence in China. As the largest market for imported wine, it is also the most competitive.

winery principals. • Afternoon Trade Session followed by Evening Consumer Event. • Please note that, depending on the venue and availability of differently sized tables, wineries may be required to share a

The 2012 trade event saw a healthy 25% lift on registrations

table at this event. Individual winery spaces will be clearly

compared with the previous year, but like Beijing, the top priority in

marked.

2013 is to achieve a greater balance of trade attendance across all trade sectors as the proportion of New Zealand wineries seeking

• The New Zealand Wine Fair Shanghai 2013 has been scheduled to enable coordinated travel plans with the Hong Kong, Beijing

representation decreases (wineries seeking distribution were down

and Guangzhou events. We hope you take advantage of this

from 50% to 33% in 2012) and the needs of wineries with existing

opportunity to join us in showcasing your wines throughout

representation increases.

greater China.

Objectives

SUITABILITY FOR WINERIES

• Existing Exporters: This event is suitable for wineries with distribution in Shanghai that seek to increase their sales and listings. • New to Market: This event is also suitable for wineries seeking

• Create an opportunity for wineries and their distributors to

representation in Shanghai and the surrounding area.

engage with Shanghai wine consumers.

Event Participation Costs*

Small Table (max. 4 wines)

Medium Table (max. 7 wines)

Large Table (max. 12 wines)

$1,050

$1,500

$2,000

REMINDER: Your vintage 2010, 2011 and 2012 wines need to be certified as 100% Sustainable New Zealand Wine to be included in this event. Please visit www.nzwineregistration.com to register your wine.

Asia | Global Events | 2012 - 2013

New Zealand Wine Fair China

Beijing 27 May 2013

FEEDBACK FROM THE 2012 EVENT “Great enthusiasm and professionalism displayed by team.” Winery Representative “With the growing of winemaking experience and vine age, NZ wines will get better and better.” Wine Fair Attendee Target Audience

EVENT CONTACT

• Hotel F&B Directors and Buyers.

events@nzwine.com | 09 306 5643

• Restauranteurs. REGISTRATION DISCOUNT DEADLINE

• Wine Retailers.

21 January 2013 — To register for this event log onto - www.nzwinemarketing.com

• Wine Educators. • Wine and Lifestyle Media. • Distributors/Importers/Agents.

Background Beijing is considered a first tier city for wine consumption in China and due to high per capita incomes and an educated middle class population, is a key city for imported wine sales opportunities in China.

Event Format • Wine Fair format, with winery tables manned by agents and/or winery principals. • Afternoon Trade Session followed by Evening Consumer Event.

Our second ever New Zealand Wine Fair in Beijing registered a

• Please note that, depending on the venue and availability of

massive 91% increase in trade numbers compared with the previous

differently sized tables, wineries may be required to share a

year. Winery participation was also up 50% on the previous year.

table at this event. Individual winery spaces will be clearly

In 2013, the top priority is to achieve a balance of trade attendance across all trade sectors as the proportion of New Zealand wineries seeking representation at the event decreases and the needs of

marked. • The New Zealand Wine Fair Beijing 2013 has been scheduled to enable coordinated travel plans to the Hong Kong, Shanghai

wineries with existing representation increases. Further to this, we

and Guangzhou events. We hope you take advantage of this

will introduce a consumer session to the Beijing fair.

opportunity to join us in showcasing your wines throughout greater China.

• Existing Exporters: This event is suitable for wineries with distribution in Beijing that seek to increase their sales and listings.

• Create an opportunity for wineries and their distributors to engage with Beijing wine consumers.

Event Participation Costs*

SUITABILITY FOR WINERIES

• New to Market: This event is also suitable for wineries seeking representation in Beijing and the surrounding area.

Small Table (max. 4 wines)

Medium Table (max. 7 wines)

Large Table (max. 12 wines)

$1,050

$1,500

$2,000

REMINDER: Your vintage 2010, 2011 and 2012 wines need to be certified as 100% Sustainable New Zealand Wine to be included in this event. Please visit www.nzwineregistration.com to register your wine.

www.nzwinemarketing.com

New Zealand Wine Fair China

Guangzhou 29 May 2013

FEEDBACK FROM THE 2011 EVENT “I now have a better understanding of the Chinese market and how things are done.” Winery Representative “Have made good contacts with distributors, in discussion with some of them.” Winery Representative “Secured the order that I had wanted, and generated some interest in the wines I was showing.” Winery Representative

EVENT CONTACT

events@nzwine.com | 09 306 5643

Target Audience • Hotel F&B Directors and Buyers.

REGISTRATION DISCOUNT DEADLINE

21 January 2013 — To register for this event log onto - www.nzwinemarketing.com

• Restauranteurs. • Wine Retailers. • Wine Educators.

Background

• Wine and Lifestyle Media.

Southern China is booming and nowhere more than Guangzhou

• Distributors/Importers/Agents.

(formerly Canton). Guangzhou is the third largest city in China and a major trading port and service industry hub situated on the Pearl River Delta.

Event Format • Wine Fair format, with winery tables manned by agents and/or

In November 2011, we hosted the first New Zealand Wine Fair in

winery principals.

Southern China at the beautiful Canton Club in Guangzhou. Greatly

• Afternoon Trade Session followed by Evening Consumer Event.

assisted by the New Zealand Trade and Enterprise China team, we

• Please note that, depending on the venue and availability of

attracted a high quality trade audience of around 150, 50% more

differently sized tables, wineries may be required to share a

than targeted for our first ever event.

table at this event. Individual winery spaces will be clearly marked.

Feedback from winery and trade attendees was very encouraging. In 2013 we expect an audience of 250 high quality trade across multiple sectors in addition to a 150-200 pax consumer session.

• The New Zealand Wine Fair Guangzhou 2013 has been scheduled to enable coordinated travel plans with the Hong Kong, Shanghai and Beijing events. We hope you take advantage of this opportunity to join us in showcasing your

Objectives

wines throughout greater China.

• Provide a platform for wineries with distribution to present their wines to quality trade and F&B buyers. • Allow wineries seeking representation to make contact with potential distributors in Guangzhou and Southern China. • Create an opportunity for wineries and their distributors to engage with Guangzhou wine consumers.

SUITABILITY FOR WINERIES • Existing Exporters: This event is suitable for wineries with distribution in Southern China that seek to increase their sales and listings within Guangzhou and the surrounding area. • New to Market: This event is also suitable for wineries seeking representation in Guangzhou and the surrounding area.

Event Participation Costs*

Small Table (max. 4 wines)

Medium Table (max. 7 wines)

Large Table (max. 12 wines)

$1,050

$1,500

$2,000

REMINDER: Your vintage 2010, 2011 and 2012 wines need to be certified as 100% Sustainable New Zealand Wine to be included in this event. Please visit www.nzwineregistration.com to register your wine.

Asia | Global Events | 2012 - 2013

Australia

Events 2012 - 2013

Summary of User-Pays Events Australia

EVENT

EVENT DATE

REGISTRATION DISCOUNT DEADLINE

New Zealand in a Glass (Melbourne)

25 Feb 13

23 Nov 12

New Zealand in a Glass (Sydney)

28 Feb 13

23 Nov 12

New Zealand in a Glass (Brisbane)

4 Mar 13

23 Nov 12

RegioNZ by the Glass (Sydney)

12 Aug 13

14 June 13

RegioNZ by the Glass (Melbourne)

14 Aug 13

14 June 13

www.nzwinemarketing.com

Event Photos

New Zealand in a Glass – Melbourne

New Zealand in a Glass – Sydney

RegioNZ by the Glass – Sydney

New Zealand in a Glass – Melbourne

New Zealand in a Glass – Sydney

RegioNZ by the Glass – Sydney

New Zealand in a Glass – Melbourne

RegioNZ by the Glass – Sydney

New Zealand in a Glass – Sydney

RegioNZ by the Glass – Sydney

Asia | Global Events | 2012 - 2013

New Zealand in a Glass

Melbourne 25 February 2013 Sydney 28 February 2013 Brisbane 4 March 2013

FEEDBACK FROM THE 2012 EVENT “NZ in a Glass is a terrific way to keep up with NZ vintage conditions in a more intimate way... And then there is always the chance of finding an unknown/unheralded gem.” Sydney Trade Target Audience • Distributors, trade and media throughout the day. • Consumers in the evening.

Event Format • Wine Fair format, with winery tables manned by agents and/or winery principals. • Masterclasses (two classes in each city, wineries to pay for all

EVENT CONTACT

associated costs).

events@nzwine.com | 09 306 5643 ADDITIONAL OPPORTUNITIES REGISTRATION DISCOUNT DEADLINE

23 November 2012 — To register for this event log onto - www.nzwinemarketing.com

• Melbourne - Consumer Retail Tasting and Consumer Winemaker Dinner. • Sydney - Consumer Retail Tasting and Consumer Winemaker Dinner.

Background New Zealand in a Glass is the largest New Zealand wine event in Australia with over 2,650 trade and consumers attending in 2012. The event provides a not to be missed opportunity for wineries

• Noosa - Consumer Retail Tasting (two stores) and Consumer Winemaker Dinner (two evenings). • Brisbane - Consumer Casual Afternoon Tasting at on-premise venue.

looking to increase brand awareness and listings amongst the retail and on-premise wine trade. For those wineries seeking distribution, a large number of distributors attend New Zealand in a Glass.

SUITABILITY FOR WINERIES • Existing Exporters: This event suits active exporters who are

Objectives • Provide a platform for new wineries seeking representation.

looking to increase their exposure and sales within all channels of the Australian wine market.

• Continue to build and maintain trade engagement and to encourage new business opportunities in this market. • Provide a ‘Brand New Zealand’ experience to consumers, increasing positive consumer awareness and preference for premium New Zealand wine.

Event Participation Costs*

Small Table (max. 4 wines)

Large Table (max. 12 wines)

$3,555

$5,499

This price covers participation in all three events. You may choose to opt out of one or two events, however no concession will apply.

REMINDER: Your vintage 2010, 2011 and 2012 wines need to be certified as 100% Sustainable New Zealand Wine to be included in this event. Please visit www.nzwineregistration.com to register your wine.

www.nzwinemarketing.com

RegioNZ by the Glass (Formally the Sydney On-Premise Wine Show)

Sydney 12 August 2013 Melbourne 14 August 2013 EVENT CONTACT

• Provide an opportunity for winery principals to interact with consumers, trade and media, and promote both a regional story and individual winery brand awareness. FEEDBACK FROM THE 2012 EVENT "Very pleased with the high quality trade that visited my table and thought the event was really well executed, as always" Winery Representative

Target Audience

events@nzwine.com | 09 306 5643

• On-premise trade; ‘gatekeepers’ and decision makers from high-end restaurants.

REGISTRATION DISCOUNT DEADLINE

• Trend-setting, savvy consumers during the evening session.

14 June 2013 — To register for this event log onto - www.nzwinemarketing.com

Event Format • Wineries will be grouped by region, each region showcased in a

Background

different space.

Driven by the demand amongst the on-premise wine trade for a specialist wine show, showcasing lesser known wines and wine

• 5-9 tables per room manned by agents/winery principals.

styles from a diverse range of regions that are appropriate for

• Encourage regional bodies to take ownership of space.

premium, on-premise businesses, New Zealand Winegrowers has

• Trade session 1pm to 5pm, ticketed consumer session 6.30pm

generated a new event - RegioNZ by the Glass. This event will

to 9pm.

focus on showcasing New Zealand’s premium regional character, diversity and sustainability, and target key influencer/buyer onpremise trade during the day and consumers in the evening. Taking place in both of Australia’s most highly developed on-premise

ADDITIONAL OPPORTUNITIES •

Melbourne - Consumer Winemaker Dinner.

markets, RegioNZ by the Glass will be staged in a multi roomed venue with each room dedicated to a different region. Trade and consumers will be transported across the ditch for a tour from North to South of New Zealand’s wine regions.

SUITABILITY FOR WINERIES • Existing Exporters: This event suits active exporters of premium, on-premise focussed wines looking to increase listings with restaurants and wine bars. It will predominantly

To ensure we make a diverse offer to trade, we also invite regional bodies to host a table at this event - an affordable and effective opportunity to promote a regional theme to trade and consumers. Objectives

suit active exporters in the Sydney and Melbourne markets. • New to Market: This event suits wineries looking to export premium, on-premise focussed wines. • Please note that showcased wine must be at least 80% sold to on-premise businesses in the Sydney market (i.e. a maximum

• Regionally benchmark New Zealand wine.

of 20% retail sales) or if new to market this figure should be

• Promote premium, diverse and sustainable messages to

complementary to your business plan.

Australian on-premise trade and consumers. • Continue to build and maintain key on-premise trade engagement and to encourage new business opportunities.

Event Participation Costs*

Small Table (max. 4 wines)

Large Table (max. 12 wines)

$2,640

$4,840

This price covers participation in both events. You may choose to opt out of one event, however no concession will apply. * Costs for Annual Global Events Fee Payers prior to Registration Discount Deadline. A 5% loading will apply if wineries register after the Registration Discount Deadline. For a full breakdown of Event Participation Costs, please refer to page 6 or www.nzwinemarketing.com REMINDER: Your vintage 2010, 2011 and 2012 wines need to be certified as 100% Sustainable New Zealand Wine to be included in this event. Please visit www.nzwineregistration.com to register your wine.

Asia | Global Events | 2012 - 2013

Canada

Events 2012 - 2013

Summary of User-Pays Events Canada

EVENT

EVENT DATE

REGISTRATION DISCOUNT DEADLINE

New Zealand Wine Fair Vancouver

29 Apr 13

23 Nov 12

New Zealand Wine Fair Québec City

6 May 13

20 Sep 12

New Zealand Wine Fair Montréal

7 May 13

20 Sep 12

New Zealand Wine Fair Toronto

9 May 13

23 Nov 12

Registration Deadlines have now passed for the following events: Nova-Scotia Port of Wines Festival (28/29 Sept 2012) Vancouver International Wine Festival (25 Feb – 3 March 2013) Winnipeg Wine Festival (1-4 May 2013)

Summary of User-Pays Promotions

REGISTRATION DISCOUNT DEADLINE

Promotion

Promotion DATE

BCLDB In-Store Promotion

May 13

Submission requests by Nov 12/ Feature May 13

SAQ Release and In-store Promotion

May 13 - TBC

Submission requests Jul 12/ Feature May 13

LCBO VINTAGES Release, Catalogue Feature and Media Preview

Jul 13 - TBC

Submission requests by Sep 12/ Feature Jul 13

www.nzwinemarketing.com

Event Photos

Vancouver Playhouse 2012 – Main Tasting

LCBO Vintages Release and In-Store Promo

NZ Wine Fair - Ottawa

BCLDB at Vancouver Playhouse

Nova Scotia Port of Wines Festival

NZ Wine Fair - Toronto

NZ Wine Fair – Vancouver

NZ Wine Fair Vancouver - Food and Wine

NZ Wine Fair - Toronto

NZ Wine Fair – Vancouver

NZ Wine Fair - Calgary

12 NZ Wine Fair - Toronto

Asia | Global Events | 2012 - 2013

New Zealand Wine Fair Vancouver

Vancouver, British Columbia 29 April 2013

Target Audience • Key trade and British Columbia Liquor Distribution Board (BCLDB) buyers and product consultants. • On-trade buyers and sommeliers, wine media and educators. • Private wine shop buyers, Cold Wine and Beer store buyers (LRS).

EVENT CONTACT

• Wine loving consumers with high disposable income.

events@nzwine.com | 09 306 5643 ADDITIONAL OPPORTUNITIES REGISTRATION DISCOUNT DEADLINE

23 November 2012 — To register for this event log onto - www.nzwinemarketing.com

• Winemakers’ Dinner (28 April 2013) - Those wineries who have completed their registration by the Registration Discount Deadline below will be invited to submit wines for this event.

Background British Columbia (BC) is the fourth largest market for New Zealand wine in Canada, with New Zealand sales at 113,222 cases and

- This event is open to submissions from Wine Fair participants who also have a winery principal travelling to this Wine Fair. - There will be a nominal cost involved to participate in this

growing by 19.2% (MAT Dec 2011). Vancouver is a great fit for

event; freight costs and wine required for this event will be

New Zealand wine as it has a highly developed, educated wine

the participating winery’s responsibilities.

market that is excited about food, wine and lifestyle. For wineries already active in BC, this event is an ideal forum to showcase wines to the BC trade, including key Liquor Board buyers, Liquor Board Product Consultants, buyers from private stores and private wine cellars, media and sommeliers, and consumers. For those wineries currently seeking distribution in BC, this event is a great opportunity to establish relationships and work to form distributor agreements.

Event Format • Wine Fair format, with winery tables manned by agents and/or winery principals. • Trade/media session and consumer session, with tasting catalogue provided. • There will be a self-pour walk-through seminar for trade and media.

Objectives

• The wine for this event will be sent by diplomatic shipment.

• Reinforce New Zealand’s position as a world leading, premium quality wine producer by showing a selection of top quality wines. • Raise the profile of New Zealand wines amongst trade. • Provide a platform for winemakers to interact with key trade and media.

SUITABILITY FOR WINERIES • Existing Exporters: Ideal for wineries with brands listed in the BCLDB or SPEC wholesale warehouse. Expect good trade turn out - BCLDB product consultants, private wine shop buyers, LRS buyers and on-trade sommeliers. • New to Market: Ideal to source an agent and introduce new

FEEDBACK FROM THE 2012 EVENT

products to BCLDB buyer and private wine shops.

• 64.3% of trade were likely or highly likely to increase their listings of New Zealand wines in the next six months. • 96.6% of consumers mentioned they would be likely or highly likely to purchase New Zealand wines following the wine fair. • 100% of media rated the quality of wines as good or excellent.

Event Participation Costs*

Per wine cost (max. 6 wines)

Ceiling Rate (6-12 wines)

$700

$4,200

REMINDER: Your vintage 2010, 2011 and 2012 wines need to be certified as 100% Sustainable New Zealand Wine to be included in this event. Please visit www.nzwineregistration.com to register your wine.

www.nzwinemarketing.com

New Zealand Wine Fair Québec City

Québec City, Québec 6 May 2013

FEEDBACK FROM THE 2011 EVENT The 2011 event was a trade only event. • 96% of trade believed they were likely or highly likely to increase their New Zealand wine listings (within six months) from attending the event.

EVENT CONTACT

events@nzwine.com | 09 306 5643

Target Audience • Key trade and SAQ product consultants.

REGISTRATION DISCOUNT DEADLINE

• On-trade buyers and sommeliers, wine media and educators.

20 September 2012 — To register for this event log onto - www.nzwinemarketing.com

• Wine loving consumers with high disposable income.

Event Format Background Québec is the second largest market for New Zealand wine in Canada, with New Zealand sales at 160,231 cases and growing by 36.1% (MAT Dec 2011). This is only the second time we have held a major trade event in the key market of Québec City, and we see this as a further opportunity to grow the New Zealand wine category in the Québec province. With a sophisticated, wealthy, food/wine savvy population of over 725,000 in the greater Québec City area,

• Wine Fair format, with winery tables manned by agents and/or winery principals. • Trade/media session and consumer session, with tasting catalogue provided. • There will be a self-pour walk-through seminar for trade and media. • Due to strict SAQ regulations, we require wineries to complete

this event represents a significant opportunity for New Zealand

their event update (including list of wines to be shown) by early

wine.

December 2012. • As we need to ship wines 19 weeks prior to the event, there

Objectives • Reinforce New Zealand’s position as a world leading, premium

will be one sea freight shipment from New Zealand. Freight deadline will be early-mid January 2013.

quality wine producer by showing a selection of top quality SUITABILITY FOR WINERIES

wines. • Raise the profile of New Zealand wines amongst trade, especially key sommelier and Société des alcools du Québec (SAQ) Conseiller in Québec City. • Provide a platform for winemakers to interact with key trade

• Existing Exporters: Ideal for wineries with brands listed in the SAQ or private import warehouse. • New to Market: Ideal to source an agent and introduce new products to SAQ buyer and private import trade buyers.

and media. • Showcase key varietals Sauvignon Blanc and Pinot Noir, and develop awareness for other varietals and regions of New Zealand.

Event Participation Costs*

Per wine Cost (max. 6 wines) $700

* Costs for Annual Global Events Fee Payers prior to Registration Discount Deadline. A 5% loading will apply if wineries register after the Registration Discount Deadline. For a full breakdown of Event Participation Costs, please refer to page 6 or www.nzwinemarketing.com REMINDER: Your vintage 2010, 2011 and 2012 wines need to be certified as 100% Sustainable New Zealand Wine to be included in this event. Please visit www.nzwineregistration.com to register your wine.

Asia | Global Events | 2012 - 2013

ceiling rate (6-12 wines) $4,200

New Zealand Wine Fair Montréal

Montréal, Québec 7 May 2013

• On-trade buyers and sommeliers, wine media and educators. • Wine loving consumers with high disposable income.

Event Format • Wine Fair format, with winery tables manned by agents and/or winery principals. EVENT CONTACT

events@nzwine.com | 09 306 5643

• Trade/media session and consumer session, with tasting catalogue provided. • Masterclass seminar for key trade and media, which will then

REGISTRATION DISCOUNT DEADLINE

form a self-pour walk-through seminar for the general trade

20 September 2012 — To register for this event log onto - www.nzwinemarketing.com

session. • Due to strict SAQ regulations, we require wineries to complete their event update (including list of wines to be shown) by early

Background Québec is the second largest market for New Zealand wine in

December 2012. • As we need to ship wines 19 weeks prior to the event, there

Canada, with New Zealand sales at 160,271 cases and growing by

will be one sea freight shipment from New Zealand. Freight

+36.1% (MAT April 2011). This Wine Fair in Montréal takes place

deadline will be early-mid January 2013.

every second year. Montréalers consume the largest quantity of wine per capita in the country. Québec consumers traditionally prefer classic European wines, with a passion for red wine, but consumer trends are slowly moving towards New World wines.

ADDITIONAL OPPORTUNITIES • SAQ Winemakers’ Dinner (Montréal, 7 May 2013) - TBC - The SAQ have invited New Zealand Winegrowers to be the

Objectives • Reinforce New Zealand’s position as a world leading, premium quality wine producer by showing a selection of top quality wines. • Raise the profile of New Zealand wines amongst trade. • Provide a platform for winemakers to interact with key trade and media. • Showcase key varietals Sauvignon Blanc and Pinot Noir, and develop awareness for other varietals and regions of New Zealand.

sole wine provider at a dinner event they will hold for key consumers, media and trade. - Participation is open to submissions from those wineries participating in the Wine Fair who also have a winery principal travelling to the Wine Fair. - This event will take place at the same time as the consumer session of the Wine Fair so you must have staff in place to cover both of these events. - There will be a nominal cost involved to participate; freight costs and wine required will be the participating winery’s responsibilities.

FEEDBACK FROM THE 2011 EVENT 75% of trade and 86% of media greatly or very greatly believed attending this event increased their understanding and appreciation of New Zealand wine.

SUITABILITY FOR WINERIES • Existing Exporters: Ideal for wineries with brands listed in the SAQ or private import warehouse. • New to Market: Ideal to source an agent and introduce new

Target Audience

products to SAQ buyer and private import trade buyers.

• Key trade and Société des alcools du Québec (SAQ) product consultants.

Event Participation Costs*

Per wine Cost (max. 6 wines)

ceiling rate (show 6-12 wines)

$700

$4,200

www.nzwinemarketing.com

New Zealand Wine Fair Toronto

Toronto, Ontario 9 May 2013

Target Audience • Key trade and LCBO category buyers. • On-trade buyers and sommeliers, wine media and educators. • Wine loving consumers with high disposable income.

Event Format EVENT CONTACT

events@nzwine.com | 09 306 5643

• Wine Fair format, with winery tables manned by agents and/or winery principals. • Trade/media session and consumer session, with tasting

REGISTRATION DISCOUNT DEADLINE

23 November 2012 — To register for this event log onto - www.nzwinemarketing.com

catalogue provided. • There will be a self-pour walk-through seminar for trade and media.

Background

• The wine for this event will be sent by diplomatic shipment.

Ontario remains the number one market for New Zealand wine sales in Canada, with sales of over 218,492 cases, growing by +25.5% (MAT December 2011). The New Zealand Wine Fair in Toronto is our flagship event in Canada, with over 700 trade and

ADDITIONAL OPPORTUNITIES • LCBO Winemakers’ Dinner (Toronto, 9 May 2013) - The LCBO have indicated that New Zealand Winegrowers

consumers attending each year. For wineries active in Ontario,

will be sole wine provider at reception/dinner event they will

this event is the ideal platform to showcase wines to the key

hold for key consumers, media and trade.

Liquor Control Board of Ontario (LCBO) buyers, media, on-trade sommeliers and buyers, all of whom greatly influence the pull through of wine in this province. Wineries with LCBO listings are strongly encouraged to participate. This event is a great chance for wineries seeking distribution in Ontario to work to form distribution agreements.

- Participation in this event is open to submissions from those wineries participating in the Wine Fair who also have a winery principal travelling to the Wine Fair. - This event will take place at the same time as the consumer session of the Wine Fair so you must have staff in place to cover both of these events.

Objectives • Reinforce New Zealand’s position as a world leading, premium quality wine producer by showing a selection of top quality

- There will be a nominal cost involved to participate in this event; freight costs and wine required will be the participating winery’s responsibilities.

wines. • Raise the profile of New Zealand wines amongst trade. • Provide a platform for winemakers to interact with key trade and media.

SUITABILITY FOR WINERIES • Existing Exporters: Ideal for wineries with brands listed in the LCBO General List or VINTAGES or Agents Consignment warehouse.

FEEDBACK FROM THE 2012 EVENT

• New to Market: Ideal to source an agent and introduce new products to LCBO buyer and Agents Consignment warehouse.

91.7% of the media said they were highly likely to feature New Zealand in an article in the next six months. 89.6% of trade thought the quality of the wines were either good or excellent.

Event Participation Costs*

Per wine Cost (max. 6 wines) $700

Asia | Global Events | 2012 - 2013

ceiling rate (6-12 wines) $4,200

British Columbia Liquor Distribution Branch In-store Promotion

British Columbia May 2013

FEEDBACK FROM THE 2011 Promotion The 2011 promotion resulted in excellent sales for the featured brands (+17% over previous month and +44% over previous year).

Target Audience • Premium wine buyers, both trade and consumer. EVENT CONTACT

• Core premium wine consumers.

events@nzwine.com | 09 306 5643 Promotion Format REGISTRATION DISCOUNT DEADLINE

Expect submission requests prior to November 2012 for May 2013 feature

• November 2012 - wineries required to submit wines and nominate chosen promotional options. • January 2013 - BCLDB makes final decision on brands and wines to be included.

Background New Zealand Winegrowers are privileged to have a strong working relationship with the British Columbia Liquor Distribution Branch (BCLDB), which runs an annual feature promotion for New Zealand Wine. Very few countries have this opportunity. The BCLDB promotion will take place at 60 top volume and flagship stores

• Promotion options include end aisle cut case display, shelf talker and New Zealand pamphlet with product profile. • New Zealand Winegrowers will provide artwork and marketing tag line to ensure key New Zealand Wine messaging is portrayed.

in May 2013, running off the back of the New Zealand Wine Fair Vancouver.

SUITABILITY FOR WINERIES • Existing Exporters: Wines must already be listed with the

Objectives

BCLDB.

• Continue to build on our excellent working relationship with the BCLDB. • Create consumer awareness of New Zealand Wine. • Continue to build on an annual feature promotion, tying in with our annual Wine Fair.

Event Participation Costs*

TBC TBC

REMINDER: Your vintage 2010, 2011 and 2012 wines need to be certified as 100% Sustainable New Zealand Wine to be included in this event. Please visit www.nzwineregistration.com to register your wine.

www.nzwinemarketing.com

Société des alcools du Québec Release and In-store Promotion

Québec May 2013 - TBC

TARGET AUDIENCE • Premium wine buyers, both trade and consumer. • SAQ core wine customer base. • Core premium wine consumers - to encourage Francophones to try New World style New Zealand Sauvignon Blanc and Pinot Noir.

EVENT CONTACT

events@nzwine.com | 09 306 5643 REGISTRATION DISCOUNT DEADLINE

Expect submission requests in July 2012 for May 2013 feature

• Media - to entice Québec media to immerse themselves in the many varietals and styles of New Zealand Wine.

Promotion Format • Opportunity to participate in the following promotion options: - End aisle cut case, shelf extenders and in-store tastings.

Background The Société des alcools du Québec (SAQ) is a state-owned corporation responsible for the trade of alcoholic beverages in the Canadian province of Québec.

- All New Zealand brands to participate in ‘10% off Saturday’. - Advertising section in SAQ flyer featuring New Zealand brands. - Le Cellier possible New Zealand feature opens opportunity for advertising.

As a state owned corporation, the SAQ provides a major income stream to both levels of government in the form of taxes, duties, and a dividend payment to the Québec government.

SUITABILITY FOR WINERIES • Existing Exporters: Suitable for only wines in the market General List/Specialty repeat.

As part of their mandate the SAQ is held accountable to increase revenues each year by growing wine beer and spirit sales, and in particular increasing margins wherever possible by selling more

• New to Market: Le Cellier may purchase some new wine for a feature release.

premium priced products. New Zealand white wines are relatively new as a category (past two years) and subsequently there is tremendous growth expectation and potential. Objectives • Build a strong working relationship with the SAQ Category Managers. • Create consumer awareness of New Zealand Wine - white and red categories. • Support New Zealand category objectives of SAQ, who wish to grow the New Zealand white category by 100% in two years. • Expand consumer base to reach all Francophones (mostly Anglophones).

Event Participation Costs*

TBC TBC

REMINDER: Your vintage 2010, 2011 and 2012 wines need to be certified as 100% Sustainable New Zealand Wine to be included in this event. Please visit www.nzwineregistration.com to register your wine.

Asia | Global Events | 2012 - 2013

LCBO VINTAGES Release, Catalogue Feature and Media Preview

Ontario July 2013 - TBC

FEEDBACK FROM THE 2012 Promotion • Over 5,000 cases of New Zealand wine were sold in less than 90 days, exceeding LCBO expectations.

TARGET AUDIENCE • Premium wine buyers, both trade and consumer. EVENT CONTACT

• LCBO core wine customer base.

events@nzwine.com | 09 306 5643 Promotion Format REGISTRATION DISCOUNT DEADLINE

Expect submission requests prior to September 2012 for July 2013 feature

• Opportunity to participate in the following promotion options: - End aisle cut case, shelf extenders, and in store tastings. - All New Zealand brands to participate in an ‘on pack’ or ‘Enter to Win’ promotion.

Background

- Advertising investment in LCBO free standing insert mailer

Liquor Control Board of Ontario (LCBO) is an Ontario government

featuring New Zealand brands.

enterprise and one of the world’s largest buyers and retailers of beverage alcohol. Through more than 620 retail stores, catalogues

- VINTAGES feature opens opportunity for advertising, front

and special order services, it offers more than 20,000 products

page or inside.

annually to consumers and licensed establishments. SUITABILITY FOR WINERIES VINTAGES offers premium to ultra premium, higher priced wines (CAD$15 to CAD$100), offering variety, niche products, limited

• Existing Exporters: Suitable only for wines in LCBO Wines General List.

supply and rare wines. 50% of new products make up each VINTAGES release.

• New to Market: VINTAGES Catalogue new releases should open up opportunities for some new brands.

Both LCBO wines and VINTAGES have set new objectives for 2013 to promote New Zealand Sauvignon Blanc and Pinot Noir as well

as other white and red varietals. VINTAGES also wish to increase listings for Sauvignon Blanc over CAD$20 and Pinot Noir over CAD$40. Objectives • Continue our excellent working relationship with the LCBO Category Managers. • Increase consumer awareness and reach of New Zealand Wine. • Promote New Zealand wine to key influencers in education, ontrade and wine media.

Event Participation Costs*

TBC TBC

REMINDER: Your vintage 2010, 2011 and 2012 wines need to be certified as 100% Sustainable New Zealand Wine to be included in this event. Please visit www.nzwineregistration.com to register your wine.

www.nzwinemarketing.com

Europe

Events 2012 - 2013

Summary of User-Pays Events Europe

Asia | Global Events | 2012 - 2013

EVENT

EVENT DATE

REGISTRATION DISCOUNT DEADLINE

The Three Wine Men Consumer Fair (London)

22-23 Sep 12

17 Aug 12

The Three Wine Men Consumer Fair (Cardiff)

6-7 Oct 12

17 Aug 12

New Release Trade Tasting (London)

24 Oct 12

17 Aug 12

The Wine Gang Consumer Fair (London)

3 Nov 12

5 Oct 12

The Wine Gang Consumer Fair (Edinburgh)

10 Nov 12

5 Oct 12

The Wine Gang Consumer Fair (Bath)

24 Nov 12

5 Oct 12

The Three Wine Men Consumer Fair (Manchester)

1-2 Dec 12

5 Oct 12

The Three Wine Men Consumer Fair (London)

8-9 Dec 12

5 Oct 12

New World Wine Day (Stockholm)

Early 2013 - TBC

TBC

Annual Trade and Consumer Tasting (Dublin)

7 Feb 13

23 Nov 12

Annual Trade and Consumer Tasting (London)

13 Feb 13

23 Nov 12

ProWein International Wine Fair (D端sseldorf)

24-26 Mar 13

23 Nov 12

Event Photos

London New Release Trade Tasting 2011

New Release Trade Tasting London 2011

Dublin Annual Trade Tasting

London Annual Trade Tasting

ProWein – Meeting Area

The Three Wine Men London – Tim Atkin MW

New Release Trade Tasting London

ProWein – NZ Wine Stand

The Wine Gang London 2011

New Release Trade Tasting London 2011

ProWein – NZ Wine Stand

www.nzwinemarketing.com

The Three Wine Men Consumer Fair

London 22-23 September 2012 Cardiff 6-7 October 2012 Manchester 1-2 December 2012 London 8-9 December 2012

Objectives • Reinforce New Zealand’s position as a world leading, premium quality wine producer by showing a selection of top quality wines from New Zealand that are readily available in UK retailers. • Educate consumers with an active interest in wine and a high disposable income. • Demonstrate regionality and showcase the diverse styles that New Zealand is capable of producing. • Gain exposure to a new consumer audience to develop our consumer database.

FEEDBACK FROM THE 2011 EVENT “…It was incredible to taste so many different wines, and as a complete beginner, to learn so much from the exhibitors was great. I didn’t feel at all out of place or pressurized into buying (although I did) and cannot wait for the next event. The experts were incredibly friendly and I even had a mini masterclass on New Zealand from Tim.” Event Attendee

EVENT CONTACT

events@nzwine.com | 09 306 5643

TARGET AUDIENCE • Consumers with an active interest in wine and a high

REGISTRATION DISCOUNT DEADLINE

London - 17 August 2012, Cardiff - 17 August 2012, Manchester - 5 October 2012, London - 5 October 2012 — To register for this event log onto - www.nzwinemarketing.com

disposable income.

Event Format • Table with wines poured by New Zealand Winegrowers staff. • Winery principals and UK based staff are not required to pour

Background The Three Wine Men Consumer Fair was inaugurated in 2011 and was formed by the popular trio of broadcasting personalities: Tim Atkin MW, Oz Clarke and Olly Smith. The aim is to get everyone in

samples on the stand. • Wines shown by varietal and region with the emphasis on education. • Full list of retail stockists available to visitors.

the country tasting, experiencing and enjoying new wines. Their events bring together wine producers to show visitors just how much fun their taste buds can have in a day. In 2011, New Zealand Winegrowers participated in all three events held in London and Manchester, and following the success of

ADDITIONAL OPPORTUNITIES • Opportunity for wines to be featured in a soap box tasting at the stand - chosen by one of the Men. • Opportunity to participate in a New Zealand masterclass.

these the Three Wine Men launched more events in 2012. All Three Wine Men have a great affection for New Zealand wines and were delighted that we were able to take part last year. Both Tim and Oz have visited in the past year and Olly is very keen to come as soon

SUITABILITY FOR WINERIES • Existing Exporters: Only suitable for existing exporters with good UK off-trade distribution.

as commitments allow.

Event Participation Costs*

Per Wine cost (max. 1 Wine) $350 (£150)

Asia | Global Events | 2012 - 2013

New Release Trade Tasting

London 24 October 2012

TARGET AUDIENCE • Key UK press (trade and consumer), on-trade buyers and sommeliers, retail buyers (independents, online and supermarket). • UK importers and distributors.

EVENT CONTACT

events@nzwine.com | 09 306 5643

Event Format • Wines are lined up by varietal with emphasis on highlighting New Zealand regions and sub-regions and are grouped in price

REGISTRATION DISCOUNT DEADLINE

17 August 2012 — To register for this event log onto - www.nzwinemarketing.com

point order. It would be good to see many more Riesling, Pinot Gris, Bordeaux Blends, Sparkling and dessert wines submitted. • An uninterrupted, self-pour format with New Zealand Winegrowers staff on hand to assist.

Background

• A catalogue is available to all attendees which lists the wines,

This tasting offers the UK trade and media the first opportunity

the retail price points and the distributor or an indication that a

to taste the 2012 vintage and latest releases. The self-pour

winery is seeking distribution.

uninterrupted format is highly popular with the media journalists and buyers who enjoy the calm and efficient way in which they can browse and review the wines. Grouped according to varietal, region, vintage and style, this tasting allows visitors to gain an

• All packaging formats are welcome; e.g. small sizes, Bag-inBox, lightweight glass or other containers. • Winery principals may not attend this event as the press and buyers appreciate the ability to taste uninterrupted.

increased understanding of the regional diversity that New Zealand has to offer.

SUITABILITY FOR WINERIES

This event provides an excellent and affordable way for wineries to

• Existing Exporters: This event provides a perfect opportunity

get their wines noticed by the UK’s leading commentators and on-

for existing exporters to the UK to widen their distribution

and off-trade buyers and importers, who use this event to look for

by gaining interest from on- and off-trade buyers, and by

wines to list and write up.

obtaining media coverage.

On the evening before the tasting, we will invite Wine & Spirit Education Trust Diploma and Master of Wine students to taste the wines and gain an in-depth understanding of New Zealand’s regions, varieties and styles. These students are either currently working in the trade or looking to enter the trade so this offers an excellent opportunity to engage with future potential opinion formers. Objectives • Reinforce the first class reputation that New Zealand possesses by showing wines from the 2012 vintage and other new release wines. • Provide buyers with listing opportunities for their 2013 range reviews and winter and spring wine list developments. • Provide the trade and consumer press with potential press coverage stories and wine recommendations for the Christmas reviews.

Event Participation Costs*

Per Wine Cost $290

www.nzwinemarketing.com

The Wine Gang Consumer Fair

London 3 November 2012 Edinburgh 10 November 2012

FEEDBACK FROM THE 2011 EVENT “At Sainsbury’s, we look forward to The Wine Gang tasting every year. It’s a fantastic day and a great opportunity to talk to consumers who are passionate about wine.” Kimberley Davenport, Sainsbury’s “The Wine Gang Christmas Fair was an extremely enjoyable experience; full of energy, interest and enthusiasm. At no other consumer tasting would Dry Furmint be more popular than Pinot Grigio!” Anne Jones, Waitrose

Bath 24 November 2012

TARGET AUDIENCE • Consumers with an active interest in wine and a high disposable income.

Event Format EVENT CONTACT

• Table with wines poured by New Zealand Winegrowers staff.

events@nzwine.com | 09 306 5643

• Winery principals and UK based staff are not required to pour

REGISTRATION DISCOUNT DEADLINE

• Wines shown by varietal and region with the emphasis on

samples on the stand.

5 October 2012 — To register for this event log onto - www.nzwinemarketing.com

education. • Full list of retail stockists available to visitors.

Background The Wine Gang is made up of five of the UK’s well respected wine critics - Tom Cannavan (wine-pages.com), Jane Parkinson (Freelance and janeparkinson.com), Anthony Rose (The Independent), Joanna Simon (House & Garden) and David Williams

ADDITIONAL OPPORTUNITIES • Opportunity for wines to be featured on Wine Walks, chosen by The Wine Gang. • Opportunity to participate in a New Zealand masterclass.

(The Observer and Fine Wine Magazine). Members pay an annual fee to have access to assessments of over 200 wines per month so they are able to make more knowledgeable purchases. The Wine Gang Consumer Fairs attract visitors who are knowledgeable and keen to actively engage in wine.

SUITABILITY FOR WINERIES • Existing Exporters: Only suitable for existing exporters with good UK off-trade distribution.

Objectives • Reinforce New Zealand’s position as a world leading, premium quality wine producer by showing a selection of top quality wines from New Zealand that are readily available in retailers. • Educate consumers with an active interest in wine and a high disposable income on the New Zealand Wine brand. • Demonstrate regionality and showcase the diverse styles that New Zealand is capable of producing.

Event Participation Costs*

Per Wine Cost (max. 1 Wine) $230 (£100)

Asia | Global Events | 2012 - 2013

New World Wine Day

Stockholm, Sweden Early 2013 - TBC

FEEDBACK FROM THE 2011 EVENT This is a new event opportunity.

TARGET AUDIENCE • Consumers with an active interest in wine and a high disposable income.

EVENT CONTACT

events@nzwine.com | 09 306 5643

Event Format • Table(s) with wines poured by New Zealand Winegrowers staff.

REGISTRATION DISCOUNT DEADLINE

Tbc

• Winery principals and European based staff are not required to pour samples on the table. • Wines shown by varietal and region with the emphasis on education.

Background This event is brand new and aimed at the country’s highly engaged and informed consumers. The New World Wine Day will be run by Sweden’s best known independent event organizer, Börje Eriksson

• Wines are sampled from the table. • Information on retail prices and availability in the monopoly and wine clubs will be given to visitors.

of the Nordic Wine Institute, with whom New Zealand Winegrowers has collaborated in the past for our wine fairs. Apart from New Zealand wines the event will also include the following New World regoins: Argentina, Australia, Brazil, California, Chile and South

ADDITIONAL OPPORTUNITIES • Opportunity to put wines forward for New Zealand themed masterclass.

Africa. SUITABILITY FOR WINERIES The tasting is aiming to attract 1,000 paying consumers. The organizer will be working together with the importers and the numerous wine clubs in Sweden and also with the Swedish wine

• Existing Exporters: Only suitable for existing exporters with distribution in Sweden.

and gourmet magazines. As well as having a New Zealand Winegrowers table pouring New Zealand wines, we also have access to a seminar room where we are able to host a masterclass for up to 40 people. Objectives • Reinforce New Zealand’s position as a world-leading, premium quality wine producer by showing a selection of top quality wines from New Zealand that are readily available in Sweden’s monopoly retailer, Systembolaget and other wine clubs. • Educate consumers with an active interest in wine and a high disposable income on New Zealand Wine brand. • Help stimulate sales within Systembolaget, so that the goal of reaching 3% market share is achieved and more tenders released as a result.

Event Participation Costs*

Per Wine Cost $ 230 (€150)

www.nzwinemarketing.com

Annual Trade and Consumer Tasting

Dublin, Ireland 7 February 2013

FEEDBACK FROM THE 2012 EVENT “…Tables were interesting. Was very interesting to me in the number of wineries looking for representation. Which also makes it a good day for the importers. Managed to pick up a few new wines, so I’m more than happy!!” Dom Brice, The Parting Glass (Wine Shop) TARGET AUDIENCE

EVENT CONTACT

• Press, on-trade buyers and sommeliers, retail buyers and

events@nzwine.com | 09 306 5643

importers/distributors. • Wine educated consumers.

REGISTRATION DISCOUNT DEADLINE

23 november 2012 — To register for this event log onto - www.nzwinemarketing.com

Event Format • Wine Fair format, with winery tables around the outside of the room. These are manned by importers and/or winery

Background Ireland continues to be an important and profitable export market

principals.

for New Zealand wines, with exports showing strong growth at

• Self-pour focus tastings to highlight specific wine themes.

+20% (MAT April 2012). For 2013 our strategy is to protect our

• The tasting is open to the trade from 2pm to 6pm and

position in this market. We aim to continue to enhance and deepen

consumers from 6.30pm to 8.30 pm.

ongoing relationships with wine journalists and influencers; we run the Dublin event to ensure these key influencers are up to date with the progress and development of our wines. As well as attracting almost 100% of the Irish press including wine trade, national press and the blogging community, the event attracts large numbers from the independent off-licence retail groups, on-trade and

SUITABILITY FOR WINERIES • Existing Exporters: This event provides a platform for wineries to meet new and existing customers and broaden their distribution • New to Market: A great opportunity for wineries that do

importers.

not have distribution in Ireland to meet the importers who We recommend that wineries that are already active in the Irish

are actively seeking. We suggest wineries discuss their

market exhibit at this event annually in order to support their

participation in the evening session with New Zealand

importers and gain new listings, while wineries seeking distribution

Winegrowers in advance.

in Ireland will find they gain invaluable insight to the Irish market through attending this event and meet many importers looking to start or build on their New Zealand portfolio. Objectives • Reinforce and build key trade and press relationships in Ireland and to protect the position of New Zealand wine in the Irish market. • Provide an opportunity for wineries seeking distribution to find an importer and meet members of the trade. • Excite consumers with New Zealand wine, by showing them what New Zealand has to offer.

Event Participation Costs*

4 Foot Table (max. 12 wines)

6 Foot Table (max. 16 wines)

Per Wine Cost on New Zealand Winegrowers Table

$2,300

$2,750

$275

Asia | Global Events | 2012 - 2013

Annual Trade and Consumer Tasting

London 13 February 2013

FEEDBACK FROM THE 2012 EVENT “I believe that yesterday was one of the best tastings we have been involved in. There was an amazing buzz in the room, and I know Tamra and Miles never had a moment spare. The trade and media visits we enjoyed were of exceptional quality, and also I congratulate you on attracting overseas buyers. I had discussions with buyers from Germany, Norway and Denmark. I believe the

EVENT CONTACT

event went some way in getting NZ ‘hot’ again, and helped move us

events@nzwine.com | 09 306 5643

away from the negativity, that in recent years, has followed the NZ wine industry around. Time to look forward.” Simon Kelly, Yealands and Evergreen Wines

REGISTRATION DISCOUNT DEADLINE

23 november 2012 — To register for this event log onto - www.nzwinemarketing.com

TARGET AUDIENCE • UK press, on-trade buyers, sommeliers and retail buyers.

Background

• European press and retail buyers.

The 2012 Annual Trade Tasting was one of our most successful

• Wine educated consumers with high disposable income.

events yet. Our 2013 event will be in February to follow on from Pinot Noir NZ 2013, aiming to leverage the interest generated in New Zealand. As many trade and media will have been unable to

Event Format

attend Pinot Noir NZ 2013 we will incorporate some of the themes

• Winery tables manned by importers and/or winery principals

to bring a flavour of the event to London.

• Trade session - 10am to 5pm and consumer session - 6pm to 9pm.

This will be our only event in the UK with winery and importer participation. It is important for wineries active in the UK to attend. We aim to achieve maximum participation of the key players in the on-trade, off-trade and press for the UK and Europe.

SUITABILITY FOR WINERIES • Existing Exporters: Meet new and existing customers and broaden distribution.

The consumer tasting allows wineries to research consumer reactions to their brand. Objectives • Enable UK and European trade and press to taste a wide selection of New Zealand wines currently available in UK. • Provide a platform for wineries to interact with key commentators and buyers. • Build a consumer franchise with a cross-section of involved UK consumers. • Educate and increase knowledge of New Zealand’s wines and regions.

Event Participation Costs*

6 Foot Table (max. 16 wines)

Per Wine Cost on New Zealand Winegrowers Table

$3,000

$275

www.nzwinemarketing.com

ProWein International Wine Fair

Düsseldorf, Germany 24-26 March 2013

FEEDBACK FROM THE 2012 EVENT “2012 was a very productive ProWein for Craggy Range and my best in 14 years of attending. Everyone’s efforts go towards making the event work so well. I’m sure the move to Hall 1 will be a positive one for us all. Well done Team NZW. It was a great show and everyone should be proud.” Warren Adamson, Craggy Range

EVENT CONTACT

events@nzwine.com | 09 306 5643

TARGET AUDIENCE • European/international press and specifically the German press.

REGISTRATION DISCOUNT DEADLINE

23 november 2012 — To register for this event log onto - www.nzwinemarketing.com

• On-trade buyers, sommeliers, sommelier schools and sales agents. • Retail buyers.

Background

• European importers/distributors, specifically from Germany.

ProWein is widely considered to be one of the most important international wine fairs. It is growing each year and in 2012 attracted over 40,000 visitors from 47 countries. Having outgrown its current layout, in 2013 two new halls will be added, which will mean a dedicated hall specifically for New World countries.

Event Format • Each winery/company has a metre counter with their logo shown on the front. • The counter should be manned by a winery principal or importer.

Mainland Europe is a priority growth market for New Zealand with the key markets being Germany, The Netherlands and Sweden.

• The show runs over three days from 9am to 6pm.

ProWein attracts a large number of key buyers and media from all over Europe so it is an important hub for conducting business throughout Europe and internationally.

SUITABILITY FOR WINERIES • Existing Exporters: Meet major European trade and media. • New to Market: Meet international importers seeking New

Objectives

Zealand brands.

• Encourage new listings in Europe and raise awareness • Encourage existing agents, importers and wholesalers to expand their NZ portfolios • Enable wineries seeking representation to meet international importers. • Build on New Zealand Trade & Enterprise/New Zealand Winegrowers Europe project.

Event Participation Costs*

1 Metre Counter (max. 8 wines) $8,500

Asia | Global Events | 2012 - 2013

USA

Events 2012 - 2013

Summary of User-Pays Events USA

EVENT

EVENT DATE

REGISTRATION DISCOUNT DEADLINE

New Zealand Wine Fair New York

13 May 13

21 Jan 13

New Zealand Wine Fair San Francisco

16 May 13

21 Jan 13

Registration Deadlines have now passed for the following event: Steve Tanzer Tasting - July/August 2012

www.nzwinemarketing.com

Event Photos

NZ Wine Fair – New York

Vayner Media Tasting – New York

NZ Wine Fair – San Francisco

NZ Wine Fair – New York

NZ Wine Fair – San Francisco

NZ Wine Fair – New York

NZ Wine Fair – San Francisco

NZ Wine Fair – New York

NZ Wine Fair – San Francisco

Wine Maker's Dinner– San Francisco

Asia | Global Events | 2012 - 2013

New Zealand Wine Fair New York

New York 13 May 2013

• Ensure continued loyalty amongst the trade/media and encourage new business opportunities. • Grow listings and support sales of New Zealand wines amongst retailers, the on-trade and distributors in New York.

FEEDBACK FROM THE 2012 EVENT “Loved the seminar…Paul was great…Congratulations on a great

EVENT CONTACT

event…Everything was extremely well organized…Great choice of

events@nzwine.com | 09 306 5643

venue…Just keep bringing these excellent wines to the market.” Wine Fair Attendees.

REGISTRATION DISCOUNT DEADLINE

21 January 2012 — To register for this event log onto - www.nzwinemarketing.com

TARGET AUDIENCE • 120+ key media, on- and off-trade buyers, sommeliers and influential bloggers. We will work alongside local importers,

Background

distributors and winery representatives to ensure that the

After the success of the 2012 Wine Fair we will continue with the

attendees are of a high calibre.

Wine Fair format in New York City. The New York metropolitan area maintains its spot as the top market for imported wine consumption with 13.6% market share (source: Adams Wine Handbook 2011).

Event Format • Usual Wine Fair format, with winery tables around the outside of the room. These are to be manned by agents and/or winery

The 2013 Wine Fair will take place in May so that winery representatives can travel to the Canadian Wine Fairs and then

principals. • For those wineries that will not be able to have someone

make their way to the US. Timing will allow for wineries to schedule

present and pour, we will provide a generic New Zealand

market visits in between fairs.

Winegrowers table where your wine can be included. • A tasting catalogue will be available for all attendees with

This event will be positioned as the first opportunity to taste a

details of the wines on show including recommended retail

comprehensive selection from the 2012 vintage, as well as aged

prices as well as winery/importer contact details for any post

whites, reds and dessert wines.

event enquiries (available online prior to the event).

Objectives

ADDITIONAL OPPORTUNITIES

• Reinforce New Zealand’s position as a world leading, premium,

• Consumer activities will be organized around the wine fair.

quality wine producer by showing a selection of top quality

Similar to 2012, we will plan for winemaker dinners, a tasting

wines from New Zealand.

with VaynerMedia, and other such events.

• Provide a platform for trade, media and consumers to interact with winemakers.

SUITABILITY FOR WINERIES

• Extend and grow our audience, raise interest amongst trade and encourage positive press comment at a peak buying time. • Expose key retail buyers and on-trade sommeliers/ restaurateurs to the newly released whites and reds.

Event Participation Costs*

• Existing Exporters: Ideal for wineries with brands already available in the market and available to consumers. • New to Market: Ideal to source an agent and introduce new products to the market.

Small Table (max. 4 wines)

Large Table (max. 12 wines)

Per Wine Cost on New Zealand Winegrowers Table (max. 3 wines)

$1,600

$2,400

$350

www.nzwinemarketing.com

New Zealand Wine Fair San Francisco

San Francisco 16 May 2013

FEEDBACK FROM THE 2012 EVENT

EVENT CONTACT

“Loved the seminar…Opened my eyes… Well organized…Catalogue

events@nzwine.com | 09 306 5643

was particularly useful…Wines get better and better.” Wine Fair Attendees.

REGISTRATION DISCOUNT DEADLINE

21 January 2012 — To register for this event log onto - www.nzwinemarketing.com

TARGET AUDIENCE • 120+ key media, on- and off-trade buyers, sommeliers and influential bloggers. We will work alongside local importers,

Background

distributors and winery representatives to ensure that the

After the success of the 2012 Wine Fair we will continue with the

attendees are of a high calibre.

Wine Fair format in San Francisco. California continues to be the largest wine consuming state in the US with 17.7% market share. San Francisco, along with New York, represents the largest market

Event Format • Usual Wine Fair format, with winery tables around the outside

for New Zealand Wines.

of the room. These are to be manned by agents and/or winery The 2013 Wine Fair will take place in May so that winery representatives can travel to the Canadian Wine Fairs and then make their way to the US. Timing will allow for wineries to schedule market visits in between Fairs. We are looking to tie this year’s San Francisco Wine Fair to the America’s Cup taking place in Summer

principals. • For those wineries that will not be able to have someone present and pour, we will provide a generic New Zealand Winegrowers table where your wine can be included. • A tasting catalogue will be available for all attendees with

2013. This event will be positioned as the first opportunity to taste

details of the wines on show including recommended retail

a comprehensive selection from the 2012 vintage, as well as aged

prices as well as winery/importer contact details for any post

whites, reds and dessert wines.

event enquiries (available online prior to the event).

Objectives

ADDITIONAL OPPORTUNITIES

• Reinforce New Zealand’s position as a world-leading, premium, quality wine producer by showing a selection of top quality wines from New Zealand.

• Consumer activities will be organized around the wine fair. Similar to 2012, we will plan for winemaker dinners and tasting with the Millenials who are closely tied in to social media.

• Provide a platform for trade, media and consumers to interact with winemakers.

SUITABILITY FOR WINERIES

Event Participation Costs*

Small Table (max. 4 wines)

Large Table (max. 12 wines)

Per Wine Cost on New Zealand Winegrowers Table (max. 3 wines)

$1,600

$2,400

$350

REMINDER: Your vintage 2010, 2011 and 2012 wines need to be certified as 100% Sustainable New Zealand Wine to be included in this event. Please visit www.nzwineregistration.com to register your wine.

Asia | Global Events | 2012 - 2013

Important Information Events 2012 - 2013

www.nzwinemarketing.com

How To Use nzwinemarketing.com 1. Homepage The page provides a menu of the features on the site: •

My Upcoming Events

Any events for which you have registered and actions required.

2. To register for an event, simply click on the event name in this section, read the proposal, and click on Register for this Event. 3. You will be asked to select the participation option (prices listed) and provide contact details, plus an email address for anyone else (e.g. marketing contact or agent) who should receive the

•

All Events Proposals All the Event Proposals in the programme and registration instructions.

subsequent Event Update. 4. Once you have completed the required fields, select that you have read the Terms and Conditions and then press the Register for Event button. Wait a couple of seconds for the registration to

•

NZ Wine Marketing Programme Overview & Levy-funded

Activities Reference information on the programme, with particular reference to the range of levy-funded activities. •

Annual Global Events Fee

Proposal and registration form for the Annual Global Events Fee.

go through. 5. Upon submitting the registration you will receive a confirmation email. 6. Once you have registered for an event, this event automatically moves on the screen to the My Upcoming Events section and any further actions are highlighted. 7. A copy of your registration form is saved in the My Registration

•

My Registration Summary Please note, this is a very important section as it is the only area on the site that maintains a historical record of all registrations/

Summary section of the home page. This is a very important section as it is the only area on the site that maintains a historical record of all registrations submitted.

updates submitted, plus a summary of the costs involved. 4. Completing an Event Update •

International Media and Trade Visit Programme Proposals and itineraries on which your winery is included

1. Once New Zealand Winegrowers has posted an Event Update on the site, registrants for the event will receive an email directing

(please note, no proposal/itinerary will show here if your winery

them to this Event Update on the website. Equally you will be

is not included on an itinerary).

able to access the Event Update from the homepage, clicking on the action required of the relevant event shown under My

•

Edit My Agents Agent details specific to your winery, which flow into Event Updates.

Upcoming Events. 2. The Event Update will ask you to: - Edit/approve your logo, synopsis and winery contact details

•

Sustainable Wines Shows wines which you have already registered as sustainable and a link to http://nzwineregistration.com/ to edit existing wines and register new wines.

shown for your company. There is an option to upload a new version of your logo if required. - Provide information on which wines you will show (dropdown menus provided for varietals, regions, vintages etc to speed entry) and how they will be provided. Please note for wines

•

Default Winery Details Located on the top menu, this includes your company contact

from vintage 2010 onwards, you will be asked to provide sustainability accreditation details.

details which will automatically populate the Event Updates for

- Select your importer from a dropdown list or enter Event

the events you register for. Please ensure that these are kept up

Specific Importer Details. There will also be a ‘Seeking

to date.

Distribution’ tick-box option.

2. Registering for the Annual Global Events Fee On the Homepage, click on Annual Global Events Fee Registration Form under Annual Global Events Fee. 1. Input all information required and tick the appropriate category price band. 2. Once complete, press send. Upon submitting the registration you will receive a confirmation email.

- Provide event attendance information. 3. If you are unable to provide all the data in one sitting, this is not a problem. The information is automatically saved until you next enter the site. If you are able to provide all details and wish to submit, you will be asked to proof the entry first and then proceed with the Final Submission. Once you have pressed Final Submission, there is still the ability to edit the information until the Catalogue Lock Down Date. Once this date has passed, the details will appear in the catalogue as you have submitted them.

3. Registering for an Event 1. On the Home Page, click on All Event Proposals. This will show the list of all the Events within the Programme. Events will be listed chronologically, however they can be filtered by country if desired.

Asia | Global Events | 2012 - 2013

4. You will know your Event Update has been submitted successfully by returning to your Homepage. Next to the event, where it used to say Complete Event Update, it will now say No Action Required.

5. Viewing Records that you have Submitted

8. Sustainable Wines

1. Once you have registered for an event or submitted your

1. The link will show you a table of all the wines which you have

Event Update, you can view the information you have entered/

already registered as sustainable. These wines will automatically

submitted by going to: Homepage, then under My Registration

flow into a dropdown list within Event Updates. You cannot edit

Summary selecting Click here for a summary of all events/Global

this table on nzwinemarketing.com.

Event fees for which you have registered and the option chosen.

2. Click on the link below the table if you wish to edit the wines or register new wines. The link takes you through to http://

2. You can then view the events you have signed up for, how many

nzwineregistration.com/.

wines you have submitted etc., plus details on the event and freight attachments. 3. You can also view your Event Update (i.e. the information you submitted for the event catalogue) by clicking on View Event Update next to each event. 4. Please note, My Registration Summary is a very important

9. Entering your Default Winery Details 1.

Your winery contact details are located under the Default Winery Details section on the top horizontal menu on the Homepage.

2. Please check all details are correct including your logo and

section as it is the only area on the site that maintains a historical

synopsis, and complete any missing information as instructed.

record of all registrations/updates submitted plus a summary of

However, please only make additions/changes in this Default

the costs involved.

section if the information is relevant to all markets and events.

6. Registering for an International Visit 1. Click as instructed under International Media and Trade Visits

3. These Default details will appear in each Event Update for which you have registered. If you wish to customise the information for a particular event, then this must be done within the Event

Programme heading, then click on View Proposal. Read the

Update section of the relevant event (click on relevant event

proposal and then select the appropriate button (Proceed to

under My Events and then on the Complete Event Update

Itinerary or Decline).

heading). Final approval of the winery, logo and contact details

2. If you click Decline, the proposal will automatically be deleted from your site. If you click Proceed to Itinerary, you will view your

for entry into an event catalogue must also be done within the relevant Events Update section, not in the Default section.

visit time/date and be asked to accept, reschedule or decline the visit. 3. Please note, no proposal/itinerary will show here if your winery is not included on an itinerary. 7. Edit my Agents 1. Click on Edit My Agents. You will see agent details that are specific to your winery. These details automatically flow into Event Updates to save you having to retype agent information. 2. On the Edit My Agent page you may edit the data as you wish, with the exception of changing a company name - this needs to be done by New Zealand Winegrowers as instructed on the page. If any agents are missing or you would like to add new ones, please also contact New Zealand Winegrowers as instructed.

www.nzwinemarketing.com

New Zealand Winegrowers Wine Registration New Zealand Winegrowers are 100% committed to preserving the unique places that make our wines famous. Sustainability is a key theme in new marketing and communication plans.

The Policies Please refer to the NZW Policy document, March 2012 for the full policy details.

THE AIM SUSTAINABILITY POLICY - For all New Zealand Wineries and Vineyards to be operating in accordance with an independently audited sustainability programme by vintage 2012. VINEYARD REGISTRATION POLICY – To enable New Zealand Winegrowers to generate accurate vineyard data and tracking for bio-security management and disaster response purposes.

Requirements for meeting the Policies Please follow the flow chart to ensure you meet the criteria. To meet the NZW policies on Sustainability and Vineyard Registration and enter NZW events, promotions and awards, wines from 2010 vintage onwards have to be recognised as coming from wineries and vineyards operating in accordance with an independently audited sustainability programme (or a combination of) the criteria for which are: 1. 100% of grapes (vineyards) that go into the wine are accredited/certified. 2. 100% of wine processing plant(s) where the wine is produced and bottled is accredited/certified. 3. If the brand owner does not own ALL the vineyards or the plant in which the wine is processed and bottled, i.e. virtual wineries, it requires a separate membership in the form of a brand certification. Please see additional notes below. 4. Completion of the Annual Vineyard Register for 2012 onwards. Each wine has to meet ALL of the above criteria. The list of recognised certification programmes are: • Sustainable Winegrowing New Zealand (SWNZ) • BioGro-NZ • AsureQuality • Demeter • ISO 14001 Note: If members have a combination of SWNZ and other sustainable accreditations (listed above) for vineyards and winery processing plants then they do meet the NZW policy. However members need to make sure the brand is certified if they do not own the winemaking facility or ALL the vineyards. Note: Specific requirements DO apply to logo use. Please refer to the respective sustainability programme.

Brand certification – additional information If you have wine made by a certified contract winemaking facility and if you do not own ALL the vineyards from which the wine is made, then the wine company itself needs to join a recognised sustainable programme as a ‘No Site Winery Member’ to achieve ‘Brand Certification’ - this is in addition to the contract winemaking facility being a member. SWNZ Brand Certification: The wine company (brand) is required to join SWNZ, pay a fee and the company to complete the SWNZ scorecard, for example: supply chain information such as packaging, and waste management choices. This completes the requirements for self audit and the brand becomes certified once the documentation is completed and returned to SWNZ. ONLY if the wines are 100% SWNZ certified can the SWNZ logo be used on the wine labels. To register and achieve certification for SWNZ Brand membership, download the forms from wineinf.nzwine.com/swnzmembership.asp and complete the winery membership forms as a ‘No Site Winery’.

Registration for 100% sustainable wines To register your wine as 100% sustainable please visit www.nzwineregistration.com

Asia | Global Events | 2012 - 2013

Are Your Wines Registered As 100% Sustainable New Zealand Wine? You can only submit your wines to the following events if it is registered as meeting BOTH the NZW Sustainability Policy and the NZW Vineyard Registration Policy; Bragato Wine Awards, Air NZ Wine Awards, Pinot Noir NZ 2013, NZ Wine Global Events Programme… and more!

To Find Out If Your Wine Can Be Registered, Follow The Step-By-Step Process: Go to: portal.nzwine.com/Grapevine/VineyardRegister/ tabid/203/language/en-US/Default.aspx

Is my Vineyard Register complete for 2012?

Is my VINEYARD(S) certified? Go to: wineinf.nzwine.com/sustainability.asp

NOW!

am i a NZW vineyard member?

Do I own ALL the vineyards providing grapes for this wine?

Is my WINEMAKING FACILITY certified? Go to: wineinf.nzwine.com/sustainability.asp

NOW!

Is my Brand Certified? Go to:

Is my BOTTLING FACILITY certified? Go to:

wineinf.nzwine.com/sustainability.asp

NOW!

wineinf.nzwine.com/sustainability.asp

NOW!

Is my WINEmaking facility certified?

Is my BRAND certified?

Go to: wineinf.nzwine.com/sustainability.asp

NOW!

Go to: wineinf.nzwine.com/sustainability.asp

NOW!

Is my BOTTLING FACILITY certified? Go to: wineinf.nzwine.com/sustainability.asp

NOW!

Congratulations! Now go to nzwineregistration.com to register your wine

Our Policy:

100% Sustainable

New Zealand Wine by 2012 By one of the recognised certification programmes

Recognised Certification Programmes: • Sustainable Winegrowing New Zealand • BioGro-NZ

• Demeter

• AsureQuality

• ISO 14001