NZW Global Events Programme 2013-14 by NZ Wine

New Zealand Winegrowers Global Events Programme 2013 - 2014 User Pays

User Pays - Global Events | 2013 - 2014

CONTENTS 2

Global Events Calendar

Introduction to the Global Events Programme

Global Events Programme and Subscription Options

Summary of Event Participation Fees

Winery Checklist

Air New Zealand Wine Awards

Asia Events

NZ Wine Fair - Tokyo

NZ Wine Fair - Osaka

NZ Wine Fair - Shanghai

NZ Wine Fair - Beijing

Vinexpo Asia Pacific 2014 - Hong Kong

Australia Events

ReigioNZ by the Glass - Melbourne

ReigioNZ by the Glass - Sydney

NZ Wine Showcase - Brisbane

NZ Wine Showcase - Perth

Canada Events

NZ Wine Fair - Calgary

NZ Wine Fair - Vancouver

NZ Wine Fair - Ottawa

NZ Wine Fair - Toronto

BCLDB - NZ Mini Thematic

SAQ - Feature Release and In-store Promotion

LCBO - Vintages Feature Release/Consumer Summer Event

Europe Events

Three Wine Men – Harrogate, Manchester and London

Self Pour Tastings - Hamburg, Stockholm and Amsterdam

New Release Trade Tasting - London

Wine Gang Consumer Fair – London

Annual Trade and Consumer Tasting - London

Annual Trade and Consumer Tasting - Dublin

ProWein International Wine Fair – Düsseldorf

USA Events

NZ Wine Fair - New York

NZ Wine Fair - San Francisco

Important Information

How to use nzwinemarketing.com

Wine Registration Requirements

Wine Registration Process

Terms and Conditions

New Zealand Winegrowers would like to thank the following companies for their ongoing support of the Global Events Programme:

nzwinemarketing.com

Global Events Calendar 2013 - 2014 Country

Event

Attendance

Target Audience

Event Date

Registration Discount Deadline

NZW

T, M, C

28-29 Sep 13

16 Aug 13

W = Winery, A = Agent, NZW = New Zealand Winegrowers

T= Trade, M = Media, C = Consumer

S E P T E M B E R 2 013

Three Wine Men - Harrogate

O C TO B E R 2 013

Europe

Self Pour Tasting - Hamburg

NZW

T, M

Oct

30 Aug 13

Europe

Self Pour Tasting - Stockholm

NZW

T, M

Oct

30 Aug 13

Europe

Self Pour Tasting - Amsterdam

NZW

T, M

Oct

30 Aug 13

N OV E M B E R 2 013

Air New Zealand Wine Awards

N/A

T, M, C

Nov

20 Sep 13

New Release Trade Tasting - London

NZW

T, M, C

5 Nov 13

30 Aug 13

Wine Gang - London

NZW

T, M, C

9 Nov 13

30 Aug 13

Three Wine Men - Manchester

NZW

T, M, C

23-24 Nov 13

4 Oct 13

NZW

T, M, C

7-8 Dec 13

4 Oct 13

D EC E M B E R 2 013

Three Wine Men - London

JA N UA RY 2 014

Annual Trade and Consumer Tasting - London

W, A, NZW

T, M, C

21 Jan 14

8 Nov 13

Ireland

Annual Trade and Consumer Tasting - Dublin

W, A, NZW

T, M, C

23 Jan 14

8 Nov 13

FE B R UA RY 2 014

Japan

New Zealand Wine Fair - Tokyo

W, A, NZW

T, M, C

17 Feb 14

8 Nov 13

Japan

New Zealand Wine Fair - Osaka

W, A, NZW

T, M, C

19 Feb 14

8 Nov 13

Australia

RegioNZ by the Glass - Melbourne

W, A, NZW

T, M, C

24 Feb 14

22 Nov 13

Australia

RegioNZ by the Glass - Sydney

W, A, NZW

T, M, C

26 Feb 14

22 Nov 13

M A R C H 2 014

Australia

New Zealand Wine Showcase - Brisbane

W, A, NZW

T, M

3 Mar 14

22 Nov 13

Australia

New Zealand Wine Showcase - Perth

W, A, NZW

T, M

5 Mar 14

22 Nov 13

Europe

ProWein International Wine Fair - D端sseldorf

W, A, NZW

T, M

23-25 Mar 14

22 Nov 13

New Zealand Wine Fair - Calgary

W, A, NZW

T, M, C

29 Apr 14

22 Nov 13

Canada

New Zealand Wine Fair - Vancouver

W, A, NZW

T, M, C

1 May 14

22 Nov 13

Canada

Winnipeg Wine Festival

W, A, NZW

T, M, C

2-4 May 14

22 Nov 13

Canada

New Zealand Wine Fair - Ottawa

W, A, NZW

T, M, C

5 May 14

22 Nov 13

Canada

New Zealand Wine Fair - Toronto

W, A, NZW

T, M, C

8 May 14

22 Nov 13

Canada

BCLDB - New Zealand Mini Thematic

N/A

T, M, C

May

Prior to Nov 13

USA

New Zealand Wine Fair - New York

W, A, NZW

T, M

12 May 14

17 Jan 14

USA

New Zealand Wine Fair - San Francisco

W, A, NZW

T, M

15 May 14

17 Jan 14

China

New Zealand Wine Fair - Shanghai

W, A, NZW

T, M, C

20 May 14

17 Jan 14

China

New Zealand Wine Fair - Beijing

W, A, NZW

T, M, C

22 May 14

17 Jan 14

China

Vineexpo Asia Pacific - Hong Kong

W, A, NZW

T, M

27-29 May 14

22 Nov 13

Canada

SAQ - Feature Release and In-store Promotion

N/A

T, M, C

25 May-21 Jun

Jul 13

LCBO - Vintages Feature Release/Consumer Summer Event

N/A

T, M, C

Jun/Jul 14

Prior to Nov 13

A P R I L 2 014

Canada M AY 2 014

J U N E 2 014

Canada

User Pays - Global Events | 2013 - 2014

Introduction to the Global Events Programme 2013 - 2014 Dear Winery Welcome to the New Zealand Winegrowers (NZW) Global Events

The success of the Global Events Programme 2013-2014 is dependent

Programme 2013-2014 (User Pays). The overall objective of the

on winery participation. We encourage wineries to seriously consider

Global Events team is to support YOU, our NZW members, to achieve

participation in the Global Events Programme if you are looking to

your business goals. We do this by developing and executing well

enter these markets or further develop your in-market presence. To

attended, premium events in our key target markets, and giving you

make the most of the programme, you are also encouraged to sign

the best possible opportunity to increase profitability in your chosen

up to the Global Events Subscription. Note that the Global Events

markets.

Subscription has been made more affordable for small wineries at

It is important that we continue with the events that provide ongoing

$1,500 (down from $2,000).

success for New Zealand wineries. Our wine fairs in Asia, Canada and

Please take time to look through this Global Events Programme to

the USA give us the reach and exposure we require for further growth

learn more about the opportunities relevant to your business. Also,

of the New Zealand wine category in these markets. Representation

please ensure you have updated your details on the New Zealand

at international events such as Vinexpo Hong Kong and ProWein, and

wine portal (http://portal.nzwine.com/) so we can send you all of the

our successful New Release and Annual Trade Tastings in the UK, also

relevant information for the markets you are interested in.

remain as key events on our calendar. Of course, we recognise the need to be innovative and provide

All the best for the year ahead!

New Zealand wineries with new opportunities to further increase profitability. We are excited to introduce New Zealand wine showcases in Brisbane and Perth; self-pour tastings in Hamburg, Stockholm and Amsterdam; and the addition of ‘Kiwi’ elements such as cultural performances, sustainability stories, and food and wine

Angela Willis

pairings in our events where possible.

Manager – Global Events

Contacts Angela Willis

Robert Ketchin

Manager – Global Events

Marketing Manager - Canada

Tel: +64 9 306 5642

Tel: +1 705 444 0195

Mob: +64 21 552 071

rketchin@ketchin.com

angela@nzwine.com Sarah Szostak

Anik Gaumond

Senior Executive – Global Events

Administrative Manager - Canada

Tel: +64 9 306 5643

Tel: +1 705 444 0195

Mob: +64 21 552 509

anik.gaumond@ketchin.com

sarah.szostak@nzwine.com Lilly Johnson

David Strada

In-House Graphic Designer

Marketing Manager – USA (San Francisco)

Tel: +64 9 306 5525

Tel: +1 415 567 5511

lilly@nzwine.com

dstrada@earthlink.net

Jennifer Lynch

Ranit Librach

Manager - Australia

Promotions Manager – USA (New York)

Tel: +61 3 96147577

Tel: +1 212 254 2729

jennifer@nzwine.com

ranit.nzwine@gmail.com

Sarah Shepherd Events Manager – Europe Tel: +44 207 973 8079 sarahs@nzwine.com

nzwinemarketing.com

Global Events Programme and Subscription Options What is the Global Events Programme? The objective of the Global Events Programme is to support the New

By paying the Global Events Subscription, wineries will only be

Zealand wine category by providing a platform for individual winery

required to pay the standard Event Participation Fee for each specific

brand promotion. This will be achieved by developing and executing

New Zealand Wine event. This fee is specified on each event proposal

well attended, premium New Zealand Wine events throughout the

page in the Global Events Booklet.

year in our key target markets: Asia, Australia, Canada, Europe and

Wineries who do not wish to pay the Global Events Subscription can

USA.

still participate in one or more events. However, non-Global Event

All New Zealand wineries are entitled to participate in the Global

Subscribers will be required to pay the standard Event Participation

Events Programme. The Programme will benefit both wineries that

Fee PLUS a 100% loading fee for each specific event.

are actively exporting to, and wineries that are seeking distribution in, our key target markets. By participating in the Global Events

How do wineries sign up for the Global Events

Programme, wineries will be provided with event-focused support

Subscription and specific events?

and expertise from the New Zealand Winegrowers team with the aim of helping to increase wineries’ presence in the targeted markets.

• To sign up for the Global Events Subscription for 2013-2014, log on to nzwinemarketing.com (using your New Zealand Winegrowers Portal User Name and Password) and go to the Global Events

What is the Global Events Subscription? To get the most benefit from the Global Events Programme, wineries

Subscription section. • To sign up for specific events, log on to nzwinemarketing.com

can opt to pay an annual Global Events Subscription, which covers

(using your New Zealand Winegrowers Portal User Name and

all markets. This subscription supports the overall Global Events

Password) and go to the All Event Proposals section.

Programme and administrative costs relating to Asia, Australia, Canada, Europe and USA.

• For a summary of Event Participation Fees per market, go to page 5.

What are the benefits of paying the Global Events

• For full instructions on how to use nzwinemarketing.com, go to

Subscription?

page 39.

Wineries paying the Global Events Subscription will pay less to

• For full Terms and Conditions, go to page 43.

participate in New Zealand Wine events in comparison to wineries not paying the Global Events Subscription.

Summary of options: 1. Sign up as a Global Events Subscriber entitling you to the lower Event Participation Fees across all markets OR 2. Remain a Non-Global Events Subscriber and pay 100% loading on any events you choose to participate in

The Global Events Subscription structure is as follows:

Winery Category

Category 1 Winery (annual sales not exceeding 200,000 litres)

$1,500

Category 2 Winery (annual sales between 200,000 and 4,000,000 litres)

$6,000

Category 3 Winery (annual sales exceeding 4,000,000 litres)

$12,000

All prices are GST exclusive

Global Events subscription

User Pays - Global Events | 2013 - 2014

Summary of Event Participation Fees NOTE: A 5% loading on the event participation cost will apply if wineries register after the registration discount deadline all prices in this booklet are in New zealand Dollars and are GST exclusive, unless otherwise indicated

Global events subscriber

Non-Global events subscriber

Event participation Fee

Small Table

Medium Table

Large Table

New Zealand Wine Fair Japan - Tokyo

$2,100

$2,800

New Zealand Wine Fair Japan - Osaka

$1,500

New Zealand Wine Fair China - Shanghai New Zealand Wine Fair China - Beijing

EVENT

Per Wine Cost

Small Table

Medium Table

Large Table

$3,600

$4,200

$5,600

$7,200

$2,100

$2,800

$3,000

$4,200

$5,600

$1,050

$1,500

$2,000

$2,100

$3,000

$4,000

$1,050

$1,500

$2,000

$2,100

$3,000

$4,000

Per Wine Cost

Asia

Vinexpo Asia Pacific - Hong Kong

TBC

Australia RegioNZ by the Glass - Melbourne

$1,340

$2,440

$2,680

$4,880

RegioNZ by the Glass - Sydney

$1,320

$2,420

$2,640

$4,840

New Zealand Showcase - Brisbane

$300

$600

New Zealand Showcase - Perth

$300

$600

Canada New Zealand Wine Fair - Calgary

$4,050

$675

$8,100

$1,350

New Zealand Wine Fair - Vancouver

$4,050

$675

$8,100

$1,350

New Zealand Wine Fair - Ottawa

$4,050

$675

$8,100

$1,350

New Zealand Wine Fair - Toronto

$4,050

$675

$8,100

$1,350

BCLDB - New Zealand Mini Thematic

TBC

SAQ - Feature Release and In-store Promotion

TBC

LCBO - Vintages Feature Release/Consumer Summer Event

TBC

The Three Wine Men Consumer Fair - Harrogate

$350

$700

The Three Wine Men Consumer Fair - Manchester

$350

$700

The Three Wine Men Consumer Fair - London

$350

$700

Self Pour Tasting - Hamburg

$290

$580

Self Pour Tasting - Stockholm

$290

$580

Self Pour Tasting - Amsterdam

$290

$580

New Release Trade Tasting - London

$290

$580

The Wine Gang Consumer Fair - London

$230

$460

Europe

Annual Trade and Consumer Tasting - London Annual Trade and Consumer Tasting - Dublin

$2,300

ProWein International Wine Fair - D端sseldorf

$3,000

$275

$2,750

$275

$4,600

$8,500

$6,000

$550

$5,500

$550

$17,000

USA New Zealand Wine Fair - New York

$1,600

$2,400

$350

$3,200

$4,800

$700

New Zealand Wine Fair - San Francisco

$1,600

$2,400

$350

$3,200

$4,800

$700

New Zealand Air New Zealand Wine Awards

$85 per wine or $115 per wine entry after 20 Sep 13

nzwinemarketing.com

Winery Checklist for Event Registration and Event Update Completion

Decide which event(s) you wish to participate in this year

You can now register for your events as a Global Events Subscriber and pay the lower Event Participation Fee

If you plan to participate in more than one event, it may be more affordable for you to sign up as a Global Events Subscriber.

YES

Are you a Global Events Subscriber?

Log onto nzwinemarketing.com and visit the Global Events Subscription section for more information and to sign up

On your Home Page of nzwinemarketing. com, click All Event Proposals and select the event you wish to participate in

Click Register

Complete the online Event Registration process ensuring you have read all Terms & Conditions

You will receive an automated email confirming you have registered for the event

Closer to the event date, the Global Events Team will email you with a request to complete your Event Update. You will need to log onto to nzwinemarketing.com and follow the instructions. Required information for your Event Update: -

Important freight and delivery information Wines to be shown Importer or distributer contact details Event attendance Distribution sought by winery

Please ensure you complete your Update by the deadline specified. Late completion of Event Updates can lead to delays in the organisation of the event such as freight, invitations and catalogues

When you have completed your Event Update, click Proof then Submit. You will still be able to edit the details until the specific close off date which will appear on your Home Page

If you have any questions regarding this process, please contact the Global Events Team. T: +64 9 306 5643

User Pays - Global Events | 2013 - 2014

E: events@nzwine.com

Auckland/Queenstown Judging (Auckland):

4-6 November 2013 Dinner (queenstown):

23 November 2013 Event Contacts Angela Willis | +64 9 306 5642 | angela@nzwine.com Target audience REGISTRATION DEADLINE

• Wine loving consumers who are looking to purchase the best

13 August 2013 – Air New Zealand Wine Awards entries open

wines New Zealand has to offer, both locally and overseas

20 September 2013 – Air New Zealand Wine Awards entries close

• Trade, such as Fine Wine Stores, who wish to stock award

To sign up, go to airnzwineawards.co.nz

winning New Zealand wines in order to drive sales and be seen as a premium supplier of top New Zealand wines

Background

• Local and international media, both wine and general media,

The Air New Zealand Wine Awards is the premier wine competition

who wish to be the first to tell the success stories of the medal

in New Zealand recognising excellence in winemaking. The

and trophy winners

competition is owned and organised by NZW. In 2012, 1,367 wines were judged by a team of local and

Event timeline

international judges to identify medal and trophy winners for each

• 13 August

of the varietal categories. This year we expect an excellent level of

Entries open

• 20 September Entries close

quality wines to be entered and judged by our esteemed judging

• 22 October

team, including three international judges from Australia, Sweden

Final day for delivery of judging samples

• 4–6 November Judging at Mt Smart Stadium, Auckland

and the USA.

• 9 November

Audit

A gala dinner is held in November to announce and celebrate the

• 12 November

Individual medal results emailed to entrants

Elite Gold Medal, Pure Elite Gold Medal and Trophy winning wines,

• 13 November

Medal results announced

and to acknowledge the talents of our winemakers. This is a high-

Media Gold Medal Tasting, Auckland

profile black-tie dinner, with a quality focus both in terms of wine

• 23 November

and fine New Zealand cuisine.

Awards Dinner, Queenstown Events Centre

The competition has been running for over 30 years and 2013

• 25 November

marks the 27th year that Air New Zealand have been the naming

Regional Tasting, Hawke’s Bay

rights sponsor. Every year Kiwi wine lovers eagerly await the

• 27 November

Regional Tasting, Queenstown Regional Tasting, Auckland Regional Tasting, Marlborough

results of the Air New Zealand Wine Awards to help them with their selection of quality New Zealand wine.

Suitability for wineries

Objectives

Entries must be wholly made, processed and matured in New

• Encourage and reward excellence in New Zealand winemaking

Zealand by grape winemakers who are fully paid up members of the

• Promote and drive awareness of quality New Zealand wines

Wine Institute of New Zealand Inc and made from grapes grown in

amongst domestic and international trade consumers

New Zealand.

• Stimulate the sales of New Zealand wine

Event Participation Fees The Global Events Subscribtion structure does not apply to this activity. There is one standard entry fee for all wineries.

Open, Limited and Exhibition categories

Assessment category

LATE ENTRIES (after 20 September 2013)

$85 per entry

$115 per entry

To view a copy of the Rules and Regulations, including full participation details, please visit airnzwineawards.co.nz (winery section) or request a copy from the Global Events Team.

nzwinemarketing.com

Asia

Events 2013 - 2014

We continue to focus on export growth in Asia. This yearâ&#x20AC;&#x2122;s events programme includes New Zealand Wine Fairs in Japan and Mainland China, and a New Zealand Wine pavilion at Vinexpo Asia Pacific in Hong Kong. Increasing innovative elements at our Asia events is a significant focus in 2013-2014.

Summary of User-Pays Events Asia

User Pays - Global Events | 2013 - 2014

EVENT

EVENT DATE

REGISTRATION DISCOUNT DEADLINE

New Zealand Wine Fair - Tokyo

17 Feb 14

8 Nov 13

New Zealand Wine Fair - Osaka

19 Feb 14

8 Nov 13

New Zealand Wine Fair - Shanghai

20 May 14

17 Jan 14

New Zealand Wine Fair - Beijing

22 May 14

17 Jan 14

Vinexpo Asia Pacific - Hong Kong

27-29 May 14

22 Nov 13

New Zealand Wine Fair - Tokyo

Tokyo, Japan Monday 17 February 2014

FEEDBACK FROM THE 2013 EVENT “We are negotiating with two restaurants. We got three new customers signed on; each customer will order two-three cases a month!” Winery Representative

EVENT CONTACT

“Venue and organisation was perfect”

events@nzwine.com | +64 9 306 5643

Winery Representative

REGISTRATION DISCOUNT DEADLINE TARGET AUDIENCE

8 November 2013 — To register for this event log onto - nzwinemarketing.com

• Hotel F&B directors and buyers • Restaurateurs

BACKGROUND

• Wine retailers

Tokyo is a well-established market for New Zealand wine in Asia,

• Wine educators

with a consistent programme of events to engage local trade and

• Wine and lifestyle media

media. The New Zealand Wine Fair Tokyo aims to capitalise on this

• Distributors/importers/agents

awareness by attracting visitors from the press, educators, F&B

• Consumers

and retail sectors, and is an excellent opportunity for New Zealand producers to support their local distributors.

EVENT FORMAT

At the New Zealand Wine Fair Tokyo 2013 we had over 220 attendees

• Wine Fair format, with winery tables attended by agents and/or

across a range of categories, and will look to increase this for the

winery principals

2014 event. Following winery feedback, we aim to further improve

• Afternoon trade session followed by evening consumer event

our database to attract a higher quality and quantity of trade

• Please note that, depending on the venue and availability of

attendees from all sectors.

table sizes, wineries may be required to share a table at this OBJECTIVES

event. Individual winery spaces will be clearly marked

• Provide a platform for wineries with distributor relationships to

• The New Zealand Wine Fair Tokyo 2014 has been scheduled to enable coordinated travel plans to both the Tokyo and Osaka

present their wines to quality trade and F&B buyers

events. We hope you take advantage of this opportunity to join

• Allow wineries seeking representation to make contact with

us in showcasing your wines in Japan

potential distributors in Tokyo • Create an opportunity for wineries to engage with Tokyo wine consumers

SUITABILITY FOR WINERIES • Existing Exporters: This event is suitable for wineries with distribution in Tokyo that wish to increase their sales and listings • New to Market: This event is also suitable for wineries seeking representation in Tokyo

Event Participation Fees*

Small Table (max. 4 wines)

Medium Table (max. 7 wines)

Large Table (max. 12 wines)

Events Subscriber

NZD$2,100

NZD$2,800

NZD$3,600

Non-events Subscriber

NZD$4,200

NZD$5,600

NZD$7,200

* A 5% loading will apply if wineries register after the Registration Discount Deadline. Are you an Events Subscriber? To find out, please refer to page 4 or nzwinemarketing.com REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event. Please visit nzwineregistration.com to register your wine.

nzwinemarketing.com

New Zealand Wine Fair - Osaka

Osaka, Japan Wednesday 19 February 2014 EVENT CONTACT

TARGET AUDIENCE

events@nzwine.com | +64 9 306 5643

• Hotel F&B directors and buyers

REGISTRATION DISCOUNT DEADLINE

• Restaurateurs • Wine retailers

8 November 2013 — To register for this event log onto - nzwinemarketing.com

• Wine educators • Wine and lifestyle media

BACKGROUND

• Distributors/importers/agents

The New Zealand Wine Fair Osaka attracts over 180 trade including media, F&B, distributors and educators. It is a smaller event than the

EVENT FORMAT • Wine Fair format, with winery tables attended by agents and/or

Tokyo Wine Fair, but is an excellent opportunity for wineries with

winery principals

representation in Osaka to spend time in the market, or for wineries seeking distribution outside of Tokyo to meet potential distributors.

• Afternoon trade session followed by evening consumer event TBC

OBJECTIVES

• Please note that, depending on the venue and availability of

• Provide a platform for wineries with distribution to present their

table sizes, wineries may be required to share a table at this

wines to quality trade and F&B buyers

event. Individual winery spaces will be clearly marked

• Allow wineries seeking representation to make contact with

• The New Zealand Wine Fair Osaka 2014 has been scheduled to

potential distributors in Osaka

enable coordinated travel plans to both the Tokyo and Osaka events. We hope you take advantage of this opportunity to join

• Create an opportunity for wineries to engage with Osaka wine

us in showcasing your wines in Japan

consumers

SUITABILITY FOR WINERIES

FEEDBACK FROM THE 2013 EVENT “We got enquiries from two restaurants. Our distributor visited them

• Existing Exporters: This event is suitable for wineries with

and have been waiting for their order”

distribution in Osaka that wish to increase their sales and

Winery Representative “Great organisation - thank you”

listings • New to Market: This event is also suitable for wineries seeking

Winery Representative

representation in Osaka and the surrounding area

Event Participation Fees*

Small Table (max. 4 wines)

Medium Table (max. 7 wines)

Large Table (max. 12 wines)

Events Subscriber

NZD$1,500

NZD$2,100

NZD$2,800

Non-events Subscriber

NZD$3,000

NZD$4,200

NZD$5,600

User Pays - Global Events | 2013 - 2014

New Zealand Wine Fair - Shanghai

Shanghai, China Tuesday 20 May 2014

FEEDBACK FROM THE 2013 EVENT “Good level of interest and subsequent email dialogue. Have had good follow up with some possible distributors” Winery Representative

EVENT CONTACT

“Have lots of cards and lots of follow up to do”

events@nzwine.com | +64 9 306 5643

Winery Representative

REGISTRATION DISCOUNT DEADLINE

TARGET AUDIENCE

17 January 2014 — To register for this event log onto - nzwinemarketing.com

• Hotel F&B directors and buyers • Restaurateurs

BACKGROUND

• Wine retailers

Shanghai is China’s gateway to the world, a cosmopolitan

• Wine educators

mega-city that never sleeps. With an ever-widening array of

• Wine and lifestyle media

five-star hotels, international restaurants and wine bars serving

• Distributors/importers/agents • Consumers

an increasingly sophisticated urban population, Shanghai is China’s largest and most competitive wine market. Despite the

EVENT FORMAT

competition, there are opportunities for New Zealand wine of all styles, with full-bodied reds appealing to a more traditional drinker,

• Wine Fair format, with winery tables attended by agents and/or winery principals

Pinot Noir feeding into the growing appreciation for Sauvignon Blanc, Chardonnay and aromatics a growing focus, especially in

• Afternoon trade session followed by evening consumer event

the hotter summer months.

• Please note that, depending on the venue and availability of

At the 2013 event, we had over 400 F&B, media, retailers,

table sizes, wineries may be required to share a table at this

educators, importers and distributors attend, with participating

event. Individual winery spaces will be clearly marked

wineries appreciating the quality of visitors. We will work to ensure

• The New Zealand Wine Fair Shanghai 2014 has been scheduled

that the 2014 event is well attended from all sectors of the trade,

to enable coordinated travel plans with the Beijing event and

and aim to target attendees based on winery goals and objectives

Vinexpo Asia Pacific 2014. We hope you take advantage of this

by enhancing and expanding databases.

opportunity to join us in showcasing your wines throughout greater China

OBJECTIVES • Provide a platform for wineries with existing distributor

SUITABILITY FOR WINERIES

relationships to present their wines to quality trade and F&B buyers

• Existing Exporters: This event is suitable for wineries with

• Allow wineries seeking representation to make contact with

distribution in Shanghai that wish to increase their sales and

potential distributors in Shanghai • Create an opportunity for wineries and their distributors to

listings • New to Market: This event is also suitable for wineries seeking representation in Shanghai and the surrounding area

engage with Shanghai wine consumers

Event Participation Fees*

Small Table (max. 4 wines)

Medium Table (max. 7 wines)

Large Table (max. 12 wines)

Events Subscriber

NZD$1,050

NZD$1,500

NZD$2,000

Non-events Subscriber

NZD$2,100

NZD$3,000

NZD$4,000

nzwinemarketing.com

New Zealand Wine Fair - Beijing

Beijing, China Thursday 22 May 2014 EVENT CONTACT events@nzwine.com | +64 9 306 5643 TARGET AUDIENCE

REGISTRATION DISCOUNT DEADLINE

• Hotel F&B directors and buyers

17 January 2014 — To register for this event log onto - nzwinemarketing.com

• Restaurateurs • Wine retailers

BACKGROUND

• Wine educators

Beijing is the capital city of China and home to some 20 million

• Wine and lifestyle media

people. The mainly middle-class population is well educated, with

• Distributors/importers/agents

relatively high numbers of graduates and government officials. As

• Consumers

the second largest wine market in China after Shanghai, Beijing is

EVENT FORMAT

developing a wine culture that overlaps well with New Zealand’s

• Wine Fair format, with winery tables attended by agents and/or

full-bodied reds and Pinot Noirs, wines that are more relevant to

winery principals

the dense, rich, meaty northern-Chinese cuisine. Wine Fair format tastings are popular in China as they give

• Afternoon trade session followed by evening consumer event

attendees the opportunity to meet with winemakers and ask

• Please note that, depending on the venue and availability of

questions about the wineries. This format also allows wineries to

table sizes, wineries may be required to share a table at this

make direct contact with potential customers.

event. Individual winery spaces will be clearly marked • The New Zealand Wine Fair Beijing 2014 has been scheduled

For the 2014 event we will look to focus on our target attendees based on winery objectives for the event. With many attending

to enable coordinated travel plans to the Shanghai event and

wineries already having secured distribution, we will be looking to

Vinexpo Asia Pacific 2014. We hope you take advantage of this

increase F&B, retail and media presence.

opportunity to join us in showcasing your wines throughout greater China

OBJECTIVES SUITABILITY FOR WINERIES

• Provide a platform for wineries with existing distributor relationships to present their wines to quality trade and F&B buyers

• Existing Exporters: This event is suitable for wineries with distribution in Beijing that wish to increase their sales and

• Allow wineries seeking representation to make contact with

listings

potential distributors in Beijing • Create an opportunity for wineries and their distributors to

• New to Market: This event is also suitable for wineries seeking representation in Beijing and the surrounding area

engage with Beijing wine consumers

Event Participation Fees*

Small Table (max. 4 wines)

Medium Table (max. 7 wines)

Large Table (max. 12 wines)

Events Subscriber

NZD$1,050

NZD$1,500

NZD$2,000

Non-events Subscriber

NZD$2,100

NZD$3,000

NZD$4,000

User Pays - Global Events | 2013 - 2014

Vinexpo Asia Pacific 2014 - Hong Kong

Hong Kong 27-29 May 2014 EVENT CONTACT

FEEDBACK FROM THE 2012 EVENT continued “Contacts made for more business opportunity and further development” Winery Representative “Leads from Indonesia, Philippines, Thailand, South Korea then

events@nzwine.com | +64 9 306 5643

bucket loads of Mainland China and HK!!”

REGISTRATION DISCOUNT DEADLINE

Winery Representative

22 November 2013 — To register for this event log onto - nzwinemarketing.com

“Vinexpo Asia-Pacific is definitely the place to be, if you want to do business in Asia”

BACKGROUND Vinexpo Asia Pacific welcomed a record number of Asian buyers at its fifth show in Hong Kong in May 2012. This biennial event is set to be another fantastic show in 2014. Vinexpo Asia Pacific 2012 registered 15,785 visitors from 24 countries, up 25% compared to 2010. Trade professionals from Hong Kong accounted for more than one third of the visitors (40%), an increase in attendance of 18% compared to 2010. For more facts and figures, visit vinexpo.com. OBJECTIVES • Allow wineries seeking distribution to approach importers/ agents from Hong Kong and wider Asia • Provide a platform for wineries with existing distributor relationships to present their wines to top quality trade and

Jean-Christophe Coutures, CEO of Premium Wine Brands from Australia (Vinexpo Asia Pacific website) “It’s the essential professional event you have to attend” Bi Mingming, Marketing Director of Beijing Jiao Yuan Tongda Fine Wines from China (Vinexpo Asia Pacific website) TARGET AUDIENCE • Hotel F&B directors and buyers • Restaurateurs • Wine retailers • Wine educators • Wine and lifestyle media from Hong Kong and across Asia • Distributors/importers/agents from Hong Kong and across Asia EVENT FORMAT

F&B buyers with a view to increasing sales and listings in Hong

• New Zealand pavilion at the large event

Kong and wider Asia

• New Zealand wineries will have the option to buy space within

• Increase brand awareness of New Zealand Wine in Hong Kong

the New Zealand pavilion (sizes to be confirmed)

and throughout Asia • Increase level of knowledge and awareness about New Zealand regions, varieties, wine styles and their points of difference in Hong Kong and wider Asia FEEDBACK FROM THE 2012 EVENT “We are currently following three very good leads and have secured an arrangement in Mainland China” Winery Representative

SUITABILITY FOR WINERIES • Existing Exporters: This event will be ideal for wineries with existing distributor relationships in Hong Kong to increase their sales and listings within Hong Kong and further afield • New to Market: Historically, this event has attracted a large number of importers from Hong Kong, throughout Asia and further afield

Event Participation Fees* Events Subscriber

TBC

Non-events Subscriber

TBC

nzwinemarketing.com

Australia

Events 2013 - 2014

Targeted events that raise awareness of premium, sustainable New Zealand wines, and their regional and varietal diversity, continues to be key to this year’s programme in Australia. The 2013-2014 programme has been adapted to ensure that our events provide even greater value and relevance to wineries. In place of ‘New Zealand in a Glass’, we will be holding New Zealand Wine Showcases in Brisbane and Perth. We will also continue with our on premise focused ‘RegioNZ by the Glass’ events in Sydney and Melbourne.

Summary of User-Pays Events Australia

User Pays - Global Events | 2013 - 2014

EVENT

EVENT DATE

REGISTRATION DISCOUNT DEADLINE

RegioNZ by the Glass - Melbourne

24 Feb 14

22 Nov 13

RegioNZ by the Glass - Sydney

26 Feb 14

22 Nov 13

New Zealand Wine Showcase - Brisbane

3 Mar 14

22 Nov 13

New Zealand Wine Showcase - Perth

5 Mar 14

22 Nov 13

RegioNZ by the Glass - Melbourne (On Premise Wine Show)

Melbourne, VIC Monday 24 February 2014

OBJECTIVES Continued • Provide an opportunity for winery principals to interact with consumers, trade and media, and promote both a regional story and individual winery brand awareness

EVENT CONTACT events@nzwine.com | +64 9 306 5643

TARGET AUDIENCE • On premise trade/gatekeepers and decision makers from high-

REGISTRATION DISCOUNT DEADLINE

end restaurants

22 November 2013 — To register for this event log onto - nzwinemarketing.com

• Some key independent retail – buyers and operators from premium independents

BACKGROUND

• ‘Trend-setting’, savvy consumers during the evening session

After the successful launch of RegioNZ by the Glass in Sydney in 2012, the event will now be extended to Melbourne. RegioNZ by the Glass focuses on showcasing New Zealand’s premium regional

EVENT FORMAT • Wineries will be grouped by region – each region showcased in

character, diversity and sustainability. It targets the key influencers

a different space

and on premise trade during the day and consumers in the evening.

• 5 – 9 tables per region (depending upon table size), winery

Taking place in one of Australia’s most highly-developed on

tables attended by agents and/or winery principals

premise markets, RegioNZ by the Glass will be staged in a unique

• Encourage regional bodies to take ownership of space

and iconic venue which is strongly frequented by the Melbourne on

• Sharing of tables is permitted (Joint or Group options)

premise trade. Each region will have a dedicated area in the venue;

• Trade session will run from 12 – 4.30pm, and ticketed consumer

trade and consumers will be transported 'across the ditch' for a tour

session from 6 – 8.30pm

from North to South of New Zealand’s wine regions. To ensure we take a diverse offer to trade, we also invite regional bodies to host a table at this event – an affordable and effective opportunity to promote a regional theme to Melbourne trade and consumers.

ADDITIONAL OPPORTUNITIES Melbourne - Casual consumer and winemaker event (Monday 17 February TBC) SUITABILITY FOR WINERIES

OBJECTIVES

• Showcased wine must be at least 70% sold to on premise

• Regionally benchmark New Zealand wine • Influence on premise trade/gatekeepers of the highly developed Australian wine market

businesses in the Melbourne market (i.e. a maximum of 30% retail sales) or, if new to market, this figure should be

• Promote premium, diverse and sustainable messages to Australian on premise trade and consumers through a range of regional and varietal wines • Continue to build and maintain key on premise trade engagement and encourage new business opportunities in this channel of business

complementary to your business plan • Existing Exporters: This event suits active exporters of premium, on premise focussed wines looking to increase listings with restaurants and wine bars • New to Market: This event suits new exporters of premium, on premise focussed wines

Event Participation Fees*

Small Table (1-4 wines)

Large Table (5- 12 wines)

Events Subscriber

NZD$1,340

NZD$2,440

Non-events Subscriber

NZD$2,680

NZD$4,880

nzwinemarketing.com

RegioNZ by the Glass - Sydney (On Premise Wine Show)

Sydney, NSW Wednesday 26 February 2014

OBJECTIVES Continued • Provide an opportunity for winery principals to interact with consumers, trade and media and promote both a regional story and individual winery brand awareness

EVENT CONTACT events@nzwine.com | +64 9 306 5643

TARGET AUDIENCE • On premise trade/gatekeepers and decision makers from high-

REGISTRATION DISCOUNT DEADLINE

end restaurants

22 November 2013 — To register for this event log onto - nzwinemarketing.com

• Some key independent retail – buyers and operators from premium independents

BACKGROUND

• ‘Trend-setting’, savvy consumers during the evening session

There is demand amongst the on premise wine trade for a specialist wine show, showcasing lesser known wines and wine styles from a diverse range of regions. This demand has led to the generation of

EVENT FORMAT • Wineries will be grouped by region – each region showcased in

our new event - RegioNZ by the Glass.

a different space

Launched in 2012, this event focuses on showcasing New Zealand’s

• 5 – 9 tables per region (depending upon table size), winery

premium regional character, diversity and sustainability, and targets

tables attended by agents and/or winery principals

the key influencers and on premise trade during the day and

• Encourage regional bodies to take ownership of space

consumers in the evening. Taking place in one of Australia’s most

• Sharing of tables is permitted (joint or group options)

highly-developed on premise markets, RegioNZ by the Glass will be

• Trade session will run from 12 – 4.30pm, and ticketed consumer

staged in a unique and iconic venue which is regularly frequented by

session from 6 – 8.30pm

the Sydney on premise trade. Each region will have a dedicated area in the venue; trade and consumers will be transported 'across the ditch' for a tour from North to South of New Zealand’s wine regions. To ensure we take a diverse offer to trade, we also invite regional bodies to host a table at this event – an affordable and effective opportunity to

ADDITIONAL OPPORTUNITIES Sydney - Casual consumer and winemaker event (Wednesday 19 February TBC)

promote a regional theme to Sydney trade and consumers. SUITABILITY FOR WINERIES OBJECTIVES

• Showcased wine must be at least 70% sold to on premise

• Regionally benchmark New Zealand wine

businesses in the Sydney market (i.e. a maximum of 30% retail

• Influence on premise trade/gatekeepers of the highly

sales) or, if new to market, this figure should be complementary

developed Australian wine market • Promote premium, diverse and sustainable messages to Australian on premise trade and consumers through a range of regional and varietal wines • Continue to build and maintain key on premise trade engagement and encourage new business opportunities in this

to your business plan • Existing Exporters: This event suits active exporters of premium, on premise focussed wines looking to increase listings with restaurants and wine bars • New to Market: This event suits new exporters of premium, on premise focussed wines

channel of business

Event Participation Fees*

Small Table (1-4 wines)

Large Table (5- 12 wines)

Events Subscriber

NZD$1,320

NZD$2,420

Non-events Subscriber

NZD$2,640

NZD$4,840

User Pays - Global Events | 2013 - 2014

New Zealand Wine Showcase - Brisbane

Brisbane, QLD Monday 3 March 2014

TARGET AUDIENCE • Key Australian media, on trade buyers, sommeliers, retail buyers (independents, online and supermarket) • Australian importers, wholesalers and distributors

EVENT CONTACT events@nzwine.com | +64 9 306 5643 REGISTRATION DISCOUNT DEADLINE 22 November 2013 — To register for this event log onto - nzwinemarketing.com

EVENT FORMAT • Wines are shown by varietal with emphasis on highlighting New Zealand regions and sub-regions, and are grouped in price point order • An uninterrupted, self-pour format with New Zealand

BACKGROUND Brisbane is a growing market for New Zealand wine in Australia and is a great fit as it has a highly developed, educated wine market that is excited about food, wine and lifestyle. For wineries already active in Brisbane and the total Queensland market, this event is an ideal forum to showcase wines to the trade, media and sommeliers. The self-pour, uninterrupted format is highly popular with the media and buyers who enjoy the calm and efficient way in which they can browse and review the wines. Grouped according to variety, this tasting allows visitors to gain an increased understanding of the regional diversity that New Zealand has to offer. This event provides an excellent and affordable way for wineries to

Winegrowers staff on hand to assist • A catalogue is available to all attendees which lists the wines, the retail price points and the distributor (or an indication that a winery is seeking distribution) • All packaging formats are welcome e.g. small sizes, bag-in-box, lightweight glass or other containers • Winery principals are welcome to attend this event and pour their wines, but this will operate under a self-pour format; wineries will not receive a separate table, and will still be required to pay per wine shown • Trade session will run from 1 – 4.30pm

place their wines in front of Brisbane’s on and off trade buyers who

ADDITIONAL OPPORTUNITIES

will use this event as an opportunity to source new wines for their

Brisbane - Casual consumer and winemaker event

business.

(Sunday 23 February TBC)

OBJECTIVES

SUITABILITY FOR WINERIES

• Reinforce New Zealand's first class reputation by showing new release wines

Existing Exporters: This event provides a perfect opportunity for existing exporters to Australia to widen their distribution by gaining

• Provide buyers with listing opportunities for their 2014 wine lists

interest from on and off trade buyers, and by obtaining media

• Provide Australian wine media with potential stories and wine

coverage.

recommendations

Event Participation Fees*

Per Wine cost

Events Subscriber

NZD$300

Non-events Subscriber

NZD$600

nzwinemarketing.com

New Zealand Wine Showcase - Perth

Perth, WA Wednesday 5 March 2014 EVENT CONTACT events@nzwine.com | +64 9 306 5643

TARGET AUDIENCE • Key Australian media, on trade buyers, sommeliers, retail buyers (independents, online and supermarket) • Australian importers, wholesalers and distributors EVENT FORMAT • Wines are shown by varietal with emphasis on highlighting New

REGISTRATION DISCOUNT DEADLINE 22 November 2013 — To register for this event log onto - nzwinemarketing.com

Zealand regions and sub-regions and are grouped in price point order • An uninterrupted, self-pour format with New Zealand

BACKGROUND Perth is a growing market for New Zealand wine in Australia and is a great fit as it is a developing and educated wine market that is excited about food, wine and lifestyle. For wineries already active in Perth and the total Western Australia market, this event is an ideal forum to showcase wines to the trade, media and sommeliers.

The self-pour, uninterrupted format is highly popular with the media

• Winery principals are welcome to attend this event and pour

and buyers who enjoy the calm and efficient way in which they can

their wines, but this will operate under a self-pour format;

browse and review the wines. Grouped according to variety, this

wineries will not receive a separate table, and will still be

tasting allows visitors to gain an increased understanding of the regional diversity that New Zealand has to offer.

required to pay per wine shown • Trade session will run from 1 – 4.30pm

This event provides an excellent and affordable way for wineries to place their wines in front of Perth’s on and off trade buyers who will use this event as an opportunity to source new wines for their business.

ADDITIONAL OPPORTUNITIES Perth - Casual consumer and winemaker event (Wednesday 26 February TBC)

OBJECTIVES • Reinforce New Zealand's first class reputation by showing new release wines • Provide buyers with listing opportunities for their 2014 wine lists

SUITABILITY FOR WINERIES Existing Exporters: This event provides a perfect opportunity for existing exporters to Australia to widen their distribution by gaining interest from on and off trade buyers, and by obtaining media coverage.

• Provide Australian wine media with potential stories and wine recommendations

Event Participation Fees*

Per Wine cost

Events Subscriber

NZD$300

Non-events Subscriber

NZD$600

User Pays - Global Events | 2013 - 2014

Canada

Events 2013 - 2014

Canada has been identified as a growth market for New Zealand Wine and this is reflected in this year’s Canada events programme. Because wine retail outlets in most Canadian provinces are run by Liquor Boards, it is important that New Zealand wineries invest in Liquor Board Programmes. This year we are investigating opportunities to partner with three key Liquor Boards. We will be holding New Zealand Wine Fairs in the major cities of Calgary, Vancouver, Ottawa and Toronto, and we will also be providing a strong presence at the Winnipeg Wine Festival in May 2014.

Summary of User-Pays Events/Promotions Canada

Additional Opportunities*

EVENT/Promotion

DATE

REGISTRATION DISCOUNT DEADLINE

New Zealand Wine Fair - Calgary

29 Apr 14

22 Nov 13

New Zealand Wine Fair - Vancouver

1 May 14

22 Nov 13

New Zealand Wine Fair - Ottawa

5 May 14

22 Nov 13

New Zealand Wine Fair - Toronto

8 May 14

22 Nov 13

BCLDB - New Zealand Mini Thematic

May 14

Prior to Nov 13

SAQ - Feature Release and In-Store Promotion

25 May - 21 Jun 14

Jul 13

LCBO - Vintages Feature Release and Consumer Summer Event

Jun/Jul 14

Prior to Nov 13

Event/Promotion

DATE

REGISTRATION DISCOUNT DEADLINE

Port of Wine Festival

25 – 28 Sep 13

1 Mar 13

Newfoundland Wine Festival

24 – 26 Oct 13

1 Mar 13

Ottawa Wine and Food Festival

1-3 Nov 13

7 Aug 13

Toronto Gourmet Food and Wine Expo

14 – 17 Nov 13

7 Aug 13

Visa Infinite Banff Springs Weekend

25 – 27 Apr 14

22 Nov 13

Vancouver International Wine Festival

24 Feb – 2 Mar 14

30 Jun 13

Winnipeg Wine Festival

2 – 4 May 14

30 Aug 13

NSLC Mini Thematic/FSI

May/Jun 14

30 Sep 13

* Your agent in-market will be contacted regarding these additional opportunities

nzwinemarketing.com

New Zealand Wine Fair - Calgary

Calgary, AB Tuesday 29 April 2014 EVENT CONTACT

TARGET AUDIENCE • Key private retail store owners, buyers and staff, liquor chain and grocery chain buyers and staff, on trade buyers and sommeliers, wine media and educators • Wine loving consumers with high disposable income EVENT FORMAT

events@nzwine.com | +64 9 306 5643

• Wine Fair format, with winery tables attended by agents and/or

REGISTRATION DISCOUNT DEADLINE 22 November 2013 — To register for this event log onto - nzwinemarketing.com

winery principals • Trade/media session and consumer session, with tasting catalogue provided • “New Wineries to Market Spec Counter” attended by NZW offering up to three products per winery for wineries looking to

BACKGROUND

find an agent and to gain market feedback on their brand

Alberta is a unique market in that it is the only Canadian province

(NZD$100 in addition to Event Participation Fee

that is not a government-controlled monopoly. This privatisation can be beneficial for wineries as you can gain immediate access to the market with no Liquor Board buyer restrictions. You should be

NZD$675 = NZD$775/sku) • Introduction of a “Regional Varietal Counter” this year with the varietal of Chardonnay. This will be offered to all exhibitors as

aware the terms are usually based on consignment depletions and

an added opportunity to be appraised by the trade and media

that there are two types of listings to appeal to two types of retail

in a comparative tasting by region

and on trade buyers – General Listings and Allocated Listings. Traditionally a beer and spirit drinking market, Alberta’s wine

(NZD$50/sku - minimum eight skus to proceed) • The taxes on the wine for this event will be prepaid by NZW and charged back to the winery

market continues to evolve rapidly and is now the third largest market for New Zealand wine in Canada with 146,650 cases sold per year growing at 26.7% (MAT Feb 2013).

SUITABILITY FOR WINERIES Existing Exporters: Ideal for wineries with brands listed in the Alberta Gaming and Liquor Commission (AGLC) wholesale

OBJECTIVES • Reinforce New Zealand’s position as a world-leading, premium quality wine producer by showing a selection of top quality wines from New Zealand • Increase sales and listings amongst private retail, liquor chains and on premise trade • Provide a platform for winemakers to interact with key trade/media • Drive awareness with media and encourage positive press and blog activity Feedback from the 2012 event 74% of trade said they were likely or highly likely to increase their New Zealand wine listing in the next six months 67% of media mentioned they would be highly likely to feature New Zealand wine listing in their articles in the next six months

warehouse. New to Market: Ideal opportunity to establish an agent and introduce new products to private wine shop buyers Wineries looking to grow Chardonnay sales in the Alberta market Additional opportunities Winemakers’ Dinner (Monday 28 April TBC) - Participation in this event is open to submissions from those wineries participating in the Wine Fair who also have a winery principal travelling to the Wine Fair - There will be a nominal cost involved to participate in this event; freight costs and wine required for this event will be the participating winery’s responsibilities Banff Springs Weekend (25 – 27 April TBC) - Series of receptions, seminars and dinners

Event Participation Fees*

Per wine cost (max. 6 wines)

Ceiling Rate (6-12 wines)

Events Subscriber

NZD$675

NZD$4,050

Non-events Subscriber

NZD$1,350

NZD$8,100

User Pays - Global Events | 2013 - 2014

New Zealand Wine Fair - Vancouver

Vancouver, BC Thursday 1 May 2014

Target Audience • Key trade and British Columbia Liquor Distribution Branch (BCLDB) buyers and product consultants • On trade buyers and sommeliers, wine media and educators • Private wine shop buyers, Cold Wine and Beer store buyers (LRS)

EVENT CONTACT

• Wine loving consumers with high disposable income

events@nzwine.com | +64 9 306 5643 REGISTRATION DISCOUNT DEADLINE 22 November 2013 — To register for this event log onto - nzwinemarketing.com

Event Format • Wine Fair format, with winery tables attended by agents and/or winery principals • Trade/media afternoon session and evening consumer session,

Background

with tasting catalogue provided

British Columbia (BC) is the fourth largest market for New Zealand

• “New Wineries to Market Spec Counter” attended by NZW

wine in Canada, with New Zealand sales at 141,000 cases per year

offering up to three products per winery for wineries looking to

and growing by 22.8% (MAT Feb 2013). Vancouver is the perfect fit

find an agent and to gain market feedback on their brand

for New Zealand wine as it has a highly developed, educated wine

(NZD$100 in addition to Event Participation Fee

market that is excited about food, wine and lifestyle. NZW is pleased to partner with the BC Hospitality Foundation (BCHF) as host country for their annual fundraiser. This fundraiser is attended by people in the trade industry where 400 tickets will be sold for an evening event. This gives New Zealand great exposure as media, sommeliers, bloggers and trade will be in attendance. We will also benefit by having a premium downtown Vancouver location for greater exposure.

NZD$675 = NZD$775/sku) • Introduction of “Regional Varietal Counter” this year, with the varietal of Chardonnay. This will be offered to all exhibitors as an added opportunity to be appraised by the trade and media in a comparative tasting by region (NZD$50/sku - minimum eight skus to proceed) • The wine for this event will be sent by diplomatic shipment Suitability For Wineries Existing Exporters: Ideal for wineries with brands listed in the

Objectives • Reinforce New Zealand’s position as a world leading, premium quality wine producer by showing a selection of top quality wines

BCLDB or SPEC wholesale warehouse. Expect good trade turn out New to Market: Ideal to source an agent and introduce new

• Raise the profile of New Zealand wines amongst trade

products to BCLDB buyer and private wine shops

• Provide a platform for winemakers to interact with key trade

Wineries looking to grow Chardonnay sales in the Canadian market

and media Additional opportunities Feedback from the 2013 event

Winemakers’ Dinner (Wednesday 30 April TBC)

68% of trade are likely or highly likely to increase their listings of

- Participation in this event is open to submissions from those

New Zealand wines in the next six months

wineries participating in the Wine Fair who also have a winery

100% of consumers mentioned they would be likely or highly likely

principal travelling to the Wine Fair

to purchase New Zealand wines following the Wine Fair

- There will be a nominal cost involved to participate in this

100% of media will feature New Zealand wines in an article in the next six months

event; freight costs and wine required for this event will be the participating winery’s responsibilities

Event Participation Fees*

Per wine cost (max. 6 wines)

Ceiling Rate (6-12 wines)

Events Subscriber

NZD$675

NZD$4,050

Non-events Subscriber

NZD$1,350

NZD$8,100

nzwinemarketing.com

New Zealand Wine Fair - Ottawa

Ottawa, ON Monday 5 May 2014 EVENT CONTACT events@nzwine.com | +64 9 306 5643

TARGET AUDIENCE • Ottawa on trade buyers and sommeliers, wine media and educators • SAQ product consultants and key on-trade buyers and sommeliers from the Hull/Gatineau area • Wine loving consumers with high disposable incomes from both Ottawa and Gatineau EVENT FORMAT

REGISTRATION DISCOUNT DEADLINE 22 November 2013 — To register for this event log onto - nzwinemarketing.com

BACKGROUND Ottawa is Canada’s capital - a sophisticated, government driven city. Ottawa's inhabitants are characterised by high disposable income and an appreciation for fine food and wine. While Toronto is the largest city in Ontario, it is key to remember the significance of Ottawa as a

• Wine Fair format, with winery tables attended by agents and/or winery principals • A tasting catalogue will be available with details of the wines on show, including recommended retail prices and the wineries’/ agents’ contact information for any post event enquiries • Trade and media afternoon session, followed by an evening consumer session • “New Wineries to Market Spec Counter” attended by NZW offering up to three products per winery for wineries looking to find an agent and to gain market feedback on their brand (NZD$100 in addition to Event Participation Fee

thriving and affluent wine market influenced by Quebec and European wine preferences. It is important that we build our category within this knowledgeable, wine consuming market. The Ottawa Wine Fair allows us to reach and build a larger market within Ontario for trade, media and consumer, and demonstrates to the Liquor Control Board of Ontario (LCBO) our commitment and support of other key Ontario markets. Due to Ottawa’s proximity to the Quebec border, this event will also reach key Société des Alcools du Québec (SAQ) product consultants, on trade buyers and sommeliers from the Hull/Gatineau area in Quebec who will be invited to attend.

NZD$675 = NZD$775/sku) • Introduction of “Regional Varietal Counter” this year, with the varietal of Chardonnay. This will be offered to all exhibitors as an added opportunity to be appraised by the trade and media in a comparative tasting by region (NZD$50/sku - need eight skus to proceed) • The wine for this event will be sent by diplomatic shipment SUITABILITY FOR WINERIES Existing Exporters: Ideal for wineries with brands listed in the LCBO Wines or Vintages, or consignment warehouse. Expect good on

OBJECTIVES • Reinforce New Zealand’s position as a world leading, premium quality wine producer by showing a selection of top quality wines • Raise the profile of New Zealand wines amongst the on premise trade in Ottawa and the Hull/Gatineau area • Provide a platform for winemakers to interact with key trade and media • Engage with consumers and expand consumer knowledge and appreciation of New Zealand wine Feedback from the 2012 event 87% of trade said they were likely or highly likely to order New Zealand wines over the next six months 100% of media were highly likely to feature New Zealand wines listings in articles over the next six months

trade turn out, and excellent high-end consumers New to Market: Only if you have listings in the LCBO or Vintages, or consignment warehouse Wineries looking to grow Chardonnay sales in the Canadian market Additional opportunities Winemakers’ Dinner (Monday 5 May TBC) - Participation in this event is open to submissions from those wineries participating in the Wine Fair who also have a winery principal travelling to the Wine Fair - There will be a nominal cost involved to participate in this event; freight costs and wine required for this event will be the participating winery’s responsibilities

Event Participation Fees*

Per wine cost (max. 6 wines)

Ceiling Rate (6-12 wines)

Events Subscriber

NZD$675

NZD$4,050

Non-events Subscriber

NZD$1,350

NZD$8,100

User Pays - Global Events | 2013 - 2014

New Zealand Wine Fair - Toronto

Toronto, ON Thursday 8 May 2014 EVENT CONTACT

Target Audience • LCBO/Vintages category buyers • Key on trade buyers and sommeliers, wine media and educators • Wine loving consumers with high disposable income Event Format

events@nzwine.com | +64 9 306 5643

• Wine Fair format, with winery tables attended by agents and/or

REGISTRATION DISCOUNT DEADLINE 22 November 2013 — To register for this event log onto - nzwinemarketing.com

winery principals • Trade/media session and consumer session, with tasting catalogue provided • The wine for this event will be sent by diplomatic shipment

Background

• “New Wineries to Market Spec Counter” attended by NZW

Ontario remains the number one market for New Zealand wine sales

offering up to three products per winery for wineries looking to

in Canada, with sales of over 246,752 cases per year, growing by

find an agent and to gain market feedback on their brand

12.9% (MAT Feb 2013). The New Zealand Wine Fair in Toronto is our

(NZD$100 in addition to Event Participation Fee NZD$675 = NZD$775/sku)

flagship event in Canada, with over 300 trade and 300 consumers attending each year. For wineries active in Ontario, this event is the

• Introduction of a “Regional Varietal Counter” this year with the

ideal platform to showcase wines to the key Liquor Control Board of

varietal of Chardonnay. This will be offered to all exhibitors as

Ontario (LCBO) buyers, media, on trade sommeliers and buyers, all

an added opportunity to be appraised by the trade and media

of whom greatly influence the listings and pull through of wine in this

in a comparative tasting by region

province.

(NZD$50/sku - need a minimum of eight skus to proceed) Suitability for wineries

Objectives • Reinforce New Zealand’s position as a world leading, premium quality wine producer by showing a selection of top quality wines • Raise the profile of New Zealand wines amongst trade • Provide a platform for winemakers to interact with key trade and media

Existing Exporters: Ideal for wineries with brands listed in the LCBO General List or looking for listing orders with Vintages or promoting their wines in the Agents Consignment Warehouse New to Market: Ideal to source an agent and introduce new products to LCBO Vintages buyers who do attend the event specifically to meet new wineries Wineries looking to grow Chardonnay sales in the Canadian market

Feedback from the 2013 event

Additional opportunities

91% of media said they were likely or highly likely to feature New Zealand wine in an article in the next six months

Winemakers’ Dinner (Wednesday 7 May TBC) - Participation in this event is open to submissions from those

90% of trade thought the quality of the wines was either good or excellent

wineries participating in the Wine Fair who also have a winery principal travelling to the Wine Fair

66% of trade are likely to increase their New Zealand wine listings in

- There will be a nominal cost involved to participate in this event; freight costs and wine required will be the participating

the next six months

winery’s responsibilities

Event Participation Fees*

Per wine cost (max. 6 wines)

Ceiling Rate (6-12 wines)

Events Subscriber

NZD$675

NZD$4,050

Non-events Subscriber

NZD$1,350

NZD$8,100

nzwinemarketing.com

BCLDB - New Zealand Mini Thematic

British Columbia May 2014 EVENT CONTACT events@nzwine.com | +64 9 306 5643 REGISTRATION DISCOUNT DEADLINE Expect submission requests from the NZW Canada office prior to November 2013 for May 2014 promotion

Background

Target Audience

NZW are privileged to have a strong working relationship with

• Premium wine buyers, both trade and consumer

the British Columbia Liquor Distribution Branch (BCLDB), which

• Core premium wine consumers

runs an annual feature promotion for New Zealand Wine. Very few countries have this opportunity. The BCLDB promotion will take place in the 60 top volume/flagship stores in May 2014, running in conjunction with the New Zealand Wine Fair in Vancouver.

Promotion Format • November 2013 - BC agents required to submit New Zealand wines and nominate chosen promotional options (on behalf of the winery)

Objectives

• January 2014 - BCLDB makes final decision on brands and wines to be included in the promotion

• Continue to build on our excellent working relationship with the BCLDB

• Promotion options include end aisle cut case display, shelf talker, New Zealand pamphlet with product profile and

• Increase consumer trial/purchase through promotional features

participation in two consumer tasting seminars at the BCLDB

on New Zealand Wine

Cambie flagship store

• Continue to build on an annual feature promotion, tying in with our annual New Zealand Wine Fair

• NZW will provide artwork and marketing tag line to ensure key New Zealand Wine messaging is portrayed

Feedback From The 2013 Promotion The 2013 promotion resulted in a very positive lift in sales for the

Suitability for wineries

featured brands in the selected stores (+7% over previous month

Existing Exporters: Wines must already be listed and have good

and +83% or + 64,053 bottles over previous year)

distribution with the BCLDB

Event Participation Fees*

TBC TBC

User Pays - Global Events | 2013 - 2014

SAQ - Feature Release and In-store Promotion

Quebec 25 May - 21 June 2014 EVENT CONTACT events@nzwine.com | +64 9 306 5643

Target audience • Premium wine buyers, both trade and consumer

REGISTRATION DISCOUNT DEADLINE

• SAQ core premium wine consumer

Expect submission requests in August 2013 for this promotion

• Encourage Francophones to embrace New World style New Zealand Sauvignon Blanc and Pinot Noir as they did California

Background The Société des alcools du Québec (SAQ) is a provincial-owned corporation responsible for the trade of alcoholic beverages in

wines (fastest growth category at SAQ) • Entice Quebec media to endorse the many varietals and styles of New Zealand wine

the province of Quebec. The SAQ is held accountable to increase revenues each year by growing wine, beer and spirit sales, and in particular increasing margins wherever possible by selling more premium priced products. The New Zealand white wine category is considered a priority category and the Category Manager has high expectations to double the business over the next few years through an aggressive five year marketing plan with the support of the New Zealand

Promotion format Opportunity to participate and invest in the following promotion options: - End aisle cut case, free standing displays, fridge priority placement, shelf extenders, on pack neck tags, and in-store tastings

wineries listed in the SAQ. Subsequently NZW has been asked to

- All New Zealand brands must participate in ‘10% off Saturday’

coordinate a similar joint promotion (as in 2013) with the SAQ and

- Opportunity for any participating New Zealand brands to

the listed New Zealand wineries. Objectives • Build a strong working relationship with the SAQ Category

advertise individually or collectively in SAQ flyer - Le Cellier may offer a feature article on New Zealand Pinot Noir supported by special release of Pinot Noir (mid summer 2014)

Managers • Create consumer awareness and trial of New Zealand wine white and red categories • Support New Zealand category objectives of SAQ, who wish to promote and grow the New Zealand white wine category by 100% in three years (180,000 cases +10.3% MAT Feb 2013)

Suitability for wineries • Existing Exporters: Suitable only for wines in the market General List/Specialty repeat purchase • New to Market: Le Cellier may purchase new wines for a feature Pinot Noir release

Event Participation Fees*

TBC TBC

nzwinemarketing.com

LCBO - Vintages Feature Release and Consumer Summer Event

Ontario June/July 2014 - TBC EVENT CONTACT events@nzwine.com | +64 9 306 5643 REGISTRATION DISCOUNT DEADLINE Expect to be contacted by the NZW Canada office prior to November 2013 confirming your brand is in the June/July 2014 Vintages Catalogue feature release

Background

Feedback from the 2013 promotion

NZW are proud to have a strong working relationship with the Liquor

The 2013 Vintages feature was different than previous feature

Control Board of Ontario (LCBO) Vintages Department. Each year

releases. The release focused on established benchmark brands

Vintages runs an annual feature release on New Zealand Wine in the

rather than introducing new products. Subsequently NZW did not

Vintages catalogue to tie in with the New Zealand Wine Fair coming

engage in promoting the release. However, we have been advised

to Toronto/Ottawa. The feature release goes out to the top 200

there will be new products in the 2014 release and we can play an

LCBO stores with Vintages sections.

active role in promoting the release brands.

Vintages offers premium to ultra premium, higher priced wines (CAD$17 to CAD$100), variety, niche products, limited supply and

Target audience

rare wines. 50% of new products make up each Vintages release.

• Key wine media – daily papers, bloggers

In a recent marketing review Vintages highlighted New Zealand

• Premium wine buyers, both trade and consumer

Sauvignon Blanc and Pinot Noir as a top priority growth category

• LCBO Vintages core customer base

followed by New Zealand Chardonnay and other white wines. In addition they want to increase growth in the $20-$25 for white wine and $30+ for Pinot Noir.

Promotion format Opportunity for the winery/agent to participate in a summer feature release in June 2014. The release will be broad in scope,

Objectives • Continue to support our excellent working relationship with the Vintages division of the LCBO • Increase consumer trial/purchase through promotional features on New Zealand Wine • Continue to build on an annual feature promotion, tying in with our annual New Zealand Wine Fair • Promote the New Zealand wine release through key wine media and influencers

promoting New Zealand wines that will appeal as summer wines for BBQs and entertaining. In addition there will be a large consumer (400+) 'Summer BBQ' event to promote new wines in the release as well as New Zealand wines in market. Wineries should be aware that negotiations and submissions for this feature release will have been made in mid-2013. Promotional opportunities could include investing in a feature bottle shot on the front or inside cover, or investing in the Wine of the Month feature.

Event Participation Fees* Depends on the numbers of SKUs in the release (shared costs)

User Pays - Global Events | 2013 - 2014

TBC TBC

Europe

Events 2013 - 2014

The Europe events programme for 2013-2014 includes the successful UK Annual Trade Tastings and New Release Tasting. There is also the opportunity to participate in a variety of popular consumer fairs organised by the UK’s leading journalists. The markets in Mainland Europe, especially in the northern part of Europe, have been designated as growth markets for New Zealand Wine. We will have a presence at the centrepiece of our European activity, ProWein 2014, and will introduce self-pour tastings in three key European cities – Stockholm, Amsterdam and Hamburg.

Summary of User-Pays Events Europe

EVENT

EVENT DATE

REGISTRATION DISCOUNT DEADLINE

The Three Wine Men - Harrogate

28-29 Sep 13

16 Aug 13

Self Pour Tasting - Hamburg

Oct 13

30 Aug 13

Self Pour Tasting - Stockholm

Oct 13

30 Aug 13

Self Pour Tasting - Amsterdam

Oct 13

30 Aug 13

New Release Trade Tasting - London

5 Nov 13

30 Aug 13

The Wine Gang Consumer Fair - London

9 Nov 13

30 Aug 13

The Three Wine Men - Manchester

23-24 Nov 13

4 Oct 13

The Three Wine Men - London

7-8 Dec 13

4 Oct 13

Annual Trade and Consumer Tasting - London

21 Jan 14

8 Nov 13

Annual Trade and Consumer Tasting - Dublin

23 Jan 14

8 Nov 13

ProWein International Wine Fair - Düsseldorf

23-25 Mar 14

22 Nov 13

nzwinemarketing.com

The Three Wine Men Consumer Fairs - Harrogate, Manchester and London

Harrogate, UK 28 & 29 September 2013

Manchester, UK 23 & 24 November 2013

London, UK 7 & 8 December 2013 EVENT CONTACT

OBJECTIVES • Reinforce the premium quality wine message to consumers by showing a diverse selection of wines from New Zealand that are readily available in retailers • Work with key influencers in the UK market • Educate consumers with an active interest in wine • Allow consumers to taste wines from different regions and showcase the diverse styles that New Zealand is capable of producing

TARGET AUDIENCE • Consumers

EVENT FORMAT

events@nzwine.com | +64 9 306 5643

• Table with wines poured by NZW staff

REGISTRATION DISCOUNT DEADLINE

• Winery principals and UK-based staff are not required to pour

Harrogate - 16 August 2013 Manchester & London – 4 October 2013 To register for this event log onto - nzwinemarketing.com

BACKGROUND The Three Wine Men events began in 2011 and represented an

ADDITIONAL OPPORTUNITIES

exciting change for consumer wine shows. With the aim of making

• If you are interested in selling bottles at any of these shows we

wine fun, key wine opinion formers Olly Smith, Oz Clarke and Tim

are able to arrange this on your behalf. We would particularly

Atkin MW created the events to help consumers taste, experience

recommend this in Harrogate and Manchester where off trade

and buy new wines.

distribution is limited

The events attract a younger audience than other consumer shows. Visitors are usually in the 30-40 age bracket, reached via social media and a comprehensive PR programme which exhibitors benefit from - we are featured on their website and in their newsletters months in advance of the shows.

SUITABILITY FOR WINERIES • Existing Exporters: Only suitable for existing exporters with good UK off trade distribution

In 2013 we plan to have a table for 14 wines in Harrogate, Manchester and London. If you have off trade distribution in any of these areas we would recommend entering a wine on our table, and we will do the rest!

Event Participation Fees*

Per Wine cost

Events Subscriber

NZD$350 (£150)

Non-events Subscriber

NZD$700 (£300)

User Pays - Global Events | 2013 - 2014

Self Pour Tastings - Hamburg, Stockholm and Amsterdam

Hamburg, Germany Stockholm, Sweden

OBJECTIVES CONTinued • Provide opportunities for wineries seeking representation to be seen by importers

Amsterdam, The Netherlands

• Demonstrate commitment to growing New Zealand wine

October 2013 - TBC

• Capitalise on the current PR programme for Europe

EVENT CONTACT events@nzwine.com | +64 9 306 5643 REGISTRATION DISCOUNT DEADLINE 30 AUGUST 2013 — To register for this event log onto - nzwinemarketing.com

exports to these markets

TARGET AUDIENCE • European and International press • On trade buyers/sommeliers/sommelier schools and sales agents • Retail buyers • European importers/distributors

BACKGROUND As the joint project between New Zealand Winegrowers and New Zealand Trade & Enterprise (NZTE) to grow wine exports to Sweden, Germany and The Netherlands, we aim to further pursue our presence in these markets by hosting a series of events in October 2013. Self pour events where wines are lined up by varietal and price point allow key influencers and decision makers to evaluate the wines at their own pace, whilst requiring minimal financial investment from wineries. We plan to hold these events in easily accessible, and where possible, central locations in the targeted cities to maximise attendance. We will utilise key contacts from the PR agencies

EVENT FORMAT • Wines are lined up by varietal with emphasis on highlighting New Zealand regions and are grouped in price point order • A self pour format with NZW staff on hand to assist with questions, and with separate tables providing point-of-sale and additional information • A catalogue will be available to all attendees which lists the wines, the retail price points and the distributor (if applicable) or to highlight if wineries are seeking distribution • It is not necessary for winery principals to attend these events but they are welcome to if they are in market

already employed in these markets to ensure a mix of key on/off trade buyers, media and importers.

OBJECTIVES • Encourage new listings from trade buyers in these markets and raise awareness from a variety of media • Encourage existing agents, importers and wholesalers to expand their New Zealand portfolios

SUITABILITY FOR WINERIES • Existing Exporters: Buyers and media will be invited so there is potential for new listings for your importer/distributor and/or press coverage • New to Market: Importers will be targeted to attend with the aim of securing new distribution relationships for wineries without an importer

Event Participation Fees*

Per Wine cost

Events Subscriber

NZD$290

Non-events Subscriber

NZD$580

nzwinemarketing.com

New Release Trade Tasting - London

London, UK Tuesday 5 November 2013 EVENT CONTACT

FEEDBACK FROM THE 2012 EVENT “The tasting was a fine illustration of where New Zealand is going. The winemakers are showing great enterprise in grape and clonal selection… Innovation is a point I look for in wines and there were a few great innovative wines here. New Zealand is adapting!” Wine Writer

events@nzwine.com | +64 9 306 5643 REGISTRATION DISCOUNT DEADLINE 30 August 2013 — To register for this event log onto - nzwinemarketing.com

TARGET AUDIENCE • Key press • On trade buyers/sommeliers and retail buyers • UK importers and distributors for those wineries seeking

BACKGROUND The New Release tasting is a well attended invite only event held in the penthouse of New Zealand House. With fantastic panoramic views over London, a central location and straight forward layout the event always secures attendance from top wine media and buyers alike. Wines are lined up by varietal, vintage, price point and within

representation in the UK EVENT FORMAT • Wines are lined up by varietal with particular emphasis on highlighting New Zealand regions and sub-regions. They are also grouped in price point order • This is a self pour format but NZW staff are present to answer

aromatics by residual sugar to allow visitors to taste and evaluate

questions. We also display point-of-sale material, vintage

the wines easily. The alcohol level and residual sugar for each wine

information and further details on the wineries seeking

is listed alongside each entry in the catalogue, a feature that is greatly appreciated by wine press.

distribution at the event • A catalogue is made available to all attendees listing the wines,

Many A-list wine press attended in 2012, among them Charles

retail price points and the distributor information (if applicable)

Metcalfe, Conal R Gregory MW, Guy Woodward, Hamish Anderson,

or a note saying they are seeking distribution. The residual

Olly Smith, Oz Clarke, Simon Woods, Steven Spurrier and Tim Atkin MW. By hosting the New Release we build relationships and keep

sugar levels are listed for aromatic varietals • Winery principals and importers are not required to pour the

the level of interest in New Zealand wines raised, ensuring positive

wines in this tasting format. Agents and importers who are

comment and feedback from the press.

looking to add a winery to their portfolio are invited to attend for the wineries seeking distribution

OBJECTIVES • Promote and increase interest in the new 2013 vintage whites and newly released wines from previous vintages • Allow wineries seeking distribution in the UK the opportunity to show their wines to importers and buyers leading to potential trading discussions

SUITABILITY FOR WINERIES • Existing Exporters: A great opportunity to increase media profile and obtain new listings in the UK • New to Market: A low cost opportunity for those looking for UK distribution to be noticed by importers and key trade

• Provide buyers with listing opportunities and to get an overview of the styles available • Provide press with ideas for articles and encourage them to write favourably about New Zealand wine over the coming year

Event Participation Fees*

Per Wine cost

Events Subscriber

NZD$290

Non-events Subscriber

NZD$580

User Pays - Global Events | 2013 - 2014

The Wine Gang Consumer Fair - London

London, UK Saturday 9 November 2013 EVENT CONTACT events@nzwine.com | +64 9 306 5643 REGISTRATION DISCOUNT DEADLINE 30 August 2013 — To register for this event log onto - nzwinemarketing.com

BACKGROUND In line with the protect status of the UK market one of our strategies is to work with key influencers. Taking part in The Wine Gang Consumer Fair helps us to work alongside five UK based wine critics

OBJECTIVES • Reinforce the premium quality wine message to consumers by showing a diverse selection of wines from New Zealand that are readily available in retailers

- Tom Cannavan (wine-pages.com), Jane Parkinson (Freelance and

• Work with key influencers in the UK market

janeparkinson.com), Anthony Rose (The Independent), Joanna

• Educate consumers with an active interest in wine

Simon (House and Garden) and David Williams (The Observer

• Allow consumers to taste wines from different regions and

and Fine Wine Magazine). Members pay an annual fee and receive

showcase the diverse styles that New Zealand is capable of

recommendations and wine reviews from The Wine Gang each

producing

month. The Wine Gang events are well established and are mainly aimed at their members who are an older audience than the Three Wine Men

TARGET AUDIENCE • Consumers

audience and are generally more wine knowledgeable. At the 2012 event, with 511 wines on show and 589 visitors, there was plenty of

EVENT FORMAT

time to taste, discuss and go through the entire range of wines on

• Table with wines poured by NZW staff

the table, talking about stylistic differences and where the wines

• Winery principals and UK-based staff are not required to pour

are available to buy. The Wine Gang event allows for an increased interaction time but with less visitors than the Three Wine Men shows, so it is a good platform to promote wines to a more wine knowledgeable audience.

samples on the stand • Wines shown by varietal and region with the emphasis on education • Full list of retail stockists available to visitors • Post event feedback report available to all participants SUITABILITY FOR WINERIES • Existing Exporters: Only suitable for existing exporters with good UK off trade distribution

Event Participation Fees*

Per Wine cost

Events Subscriber

NZD$230 (£100)

Non-events Subscriber

NZD$460 (£200)

nzwinemarketing.com

Annual Trade and Consumer Tasting - London

London, UK Tuesday 21 January 2014

OBJECTIVES CONTinued

EVENT CONTACT

FEEDBACK FROM THE 2013 EVENT

events@nzwine.com | +64 9 306 5643

“Thanks to you both for a well organised event. It was incredibly

• Give those seeking distribution in the UK the opportunity to meet with importers

busy all day and the calibre of people coming through both in the REGISTRATION DISCOUNT DEADLINE

trade and consumer sessions was rewarding”

8 NOVember 2013 — To register for this event log onto - nzwinemarketing.com

Winery Representative “Thank you for organizing the NZ Trade tasting at Lord’s recently. We found the event very efficient and had a good day exhibiting our

BACKGROUND The London Annual Trade Tasting is the largest and most diverse tasting of New Zealand wines in the UK. At the 2013 event we had 79 wineries showing 483 wines to over 500 trade visitors throughout the day, giving the 30 winemakers that travelled to

wine to the trade. I’m sure we will get some good outcomes from it” Winery Representative TARGET AUDIENCE

the UK a fantastic opportunity to present their wines to the key

• UK press

decision makers present.

• On trade buyers/sommeliers and retail buyers

For 2014 we have chosen to hold the event at a new venue.

• European press and retail buyers

Flooded with natural light from the stunning glass vaulted ceiling,

• Consumers

the Lindley Hall at the Royal Horticultural Halls benefits from space and elegance with an Edwardian design in a central London

EVENT FORMAT • Winery tables attended by importers and/or winery principals

location. Following the trade session we will open up the tasting to wine loving consumers, giving them a taste of New Zealand and allowing wineries to talk about the wines directly to potential customers.

• A tasting catalogue will be available for all attendees with details of the wines on show, including recommended retail prices and the wineries’/importers’ contact details for post event enquiries • The tasting is open to the trade from 10am- 5pm and to

OBJECTIVES

consumers from 6pm – 9pm

• Give UK and European trade buyers and press the opportunity to get a good overview of what is currently available in this market

SUITABILITY FOR WINERIES • Existing Exporters: A great opportunity to raise media profile

• Provide a platform for wineries to interact with key commentators and buyers

and obtain new listings in the UK • New to Market: Meet potential buyers and importers looking for

• Present and promote New Zealand wines to consumers keen to

New Zealand brands

actively engage in wine • Educate and increase knowledge of New Zealand’s wines and regions

Event Participation Fees*

6 Foot Table (max. 16 wines)

Events Subscriber

NDZ$3,000

NZD$275

Non-events Subscriber

NZD$6,000

NZD$550

User Pays - Global Events | 2013 - 2014

Per Wine Cost (on NZW Table)

Annual Trade and Consumer Tasting - Dublin

Dublin, Ireland Thursday 23 January 2014 EVENT CONTACT

FEEDBACK FROM THE 2013 EVENT

events@nzwine.com | +64 9 306 5643

“Just a quick note to thank you for a great day yesterday. We got some very good leads as well as many sales from the evening event.

REGISTRATION DISCOUNT DEADLINE

A very well organised show”

8 NOVember 2013 — To register for this event log onto - nzwinemarketing.com

Winery Representative “Just a quick note to say ‘thanks’ for the invitation to yesterday’s

BACKGROUND

tasting – I got lots out of it for future pieces”

Our Dublin tasting represents a chance to raise the profile of your

Wine Writer

brand in a market that remains a profitable export opportunity for wineries. Exports grew by 11% (MAT to Feb 2013). The recent duty increase in Ireland means it is fundamental to invest in marketing in order to retain our share of the overall wine market, currently at 4%. As well as attracting buyers from restaurants, wine bars, hotels,

TARGET AUDIENCE • Irish press • On trade buyers/sommeliers and retail buyers • Consumers

off licence groups and independent wine shops, the event has a great following from key press which generates a huge amount of publicity in national newspapers and online in the months following the event. This can benefit your individual brand as well as New

EVENT FORMAT • Winery tables manned by importers and/or winery principals • A tasting catalogue will be available for all attendees with

Zealand wine as a whole.

details of the wines on show, including recommended retail prices and the wineries’/importers’ contact details for post

OBJECTIVES

event enquiries

• Reinforce and build key trade and press relationships in Ireland and protect the position of New Zealand wine in the Irish

• The tasting is open to the trade from 2 – 5pm and to consumers from 6.30 – 8.30pm

market • Provide an opportunity for wineries seeking distribution to find an importer

SUITABILITY FOR WINERIES • Existing Exporters: A great opportunity to raise media profile

• Provide consumers of New Zealand wine in Ireland an opportunity to taste a diverse selection of wines and try different styles to encourage future purchases

Event Participation Fees*

and obtain new listings in Ireland • New to Market: Meet potential buyers and importers looking for New Zealand brands

4 Foot Table (max. 12 wines)

6 Foot Table (max. 16 wines)

Per Wine Cost (on NZW Table)

Events Subscriber

NZD$2,300

NZD$2,750

NZD$275

Non-events Subscriber

NZD$4,600

NZD$5,500

NZD$550

nzwinemarketing.com

ProWein International Wine Fair - Düsseldorf

Düsseldorf, Germany 23-25 March 2014

FEEDBACK FROM 2013 EXHIBITORS

EVENT CONTACT

“Secured German importer and secured buyers in UK and eastern Europe”

events@nzwine.com | +64 9 306 5643

“Received firm enquiries from various potential importers”

REGISTRATION DISCOUNT DEADLINE 22 NOVember 2013 — To register for this event log onto - nzwinemarketing.com

“It has become THE wine trade show, good quality of trade guests. It is now probably the most significant trade show in our diary” “Very good buyers, high level of interest in NZ wine”

BACKGROUND ProWein is now established as the leading international wine fair in Europe. Visitor numbers soared over 44,000 at the 2013 exhibition, with international visitors (from outside Germany) now accounting for 40% of all attendees. Visitors from the UK, Scandanavia and the Benelux countries showed an increase in numbers, further

“Well organized event as usual, and despite the change in the location within the event, I felt busy as ever, with a lot of people stopping by” TARGET AUDIENCE

confirming the show’s place as the ‘must attend’ international wine

• European press

trade fair.

• On trade buyers/sommeliers/sommelier schools and sales

There has never been a better time to exhibit at ProWein. Exports

• Retail buyers

to Germany are tracking at 11% (MAT April 2013) and there is

• European importers/distributors

agents

considerable interest in New Zealand wines from other markets in Mainland Europe. Combining our presence at ProWein with the joint

EVENT FORMAT

project between NZW and New Zealand Trade & Enterprise (NZTE)

• Each winery/company has a metre wide counter on the NZW

to grow wine exports to Sweden, The Netherlands and Germany

stand

will ensure that exports and awareness in these markets continues

• Counters can be manned by winery principals or distributors

to grow.

• A tasting catalogue will be available for visitors with details of the wines on show, including recommended retail prices and the wineries’/importers’ contact details for post event enquiries

OBJECTIVES

• Wineries seeking representation will be highlighted • The show runs over three days from 9am - 6pm

• Achieve new listings in European markets and raise awareness • Encourage existing suppliers to expand their New Zealand

SUITABILITY FOR WINERIES

portfolios • Allow wineries not yet active in these markets access to

• Existing Exporters: Meet buyers and media from different European markets

European importers • Build on profile achieved through the NZTE and NZW project

• New to Market: Find importers looking for New Zealand brands

Event Participation Fees*

1 metre counter ( max 8 wines)

Events Subscriber

NZD$8,500

Non-events Subscriber

NZD$17,000

User Pays - Global Events | 2013 - 2014

USA

Events 2013 - 2014

The US market holds great promise and opportunity for New Zealand Wine. This yearâ&#x20AC;&#x2122;s US events programme has been developed to extend the positioning of the category, and to provide wineries with opportunities to showcase their brands. Our New Zealand Wine Fairs in New York and San Francisco represent the only focused and comprehensive tastings of New Zealand wines in the US. We will supplement these media and trade events with additional consumer opportunities.

Summary of User-Pays Events USA

EVENT

EVENT DATE

REGISTRATION DISCOUNT DEADLINE

New Zealand Wine Fair - New York

12 May 14

17 Jan 14

New Zealand Wine Fair - San Francisco

15 May 14

17 Jan 14

Registration Deadlines have now passed for the following event: Steve Tanzer Tasting - Aug 13

nzwinemarketing.com

New Zealand Wine Fair - New York

New York, NY Monday 12 May 2014

TARGET AUDIENCE • 130+ key media, on and off trade buyers, sommeliers and influential bloggers • We will work alongside local importers, distributors and winery

EVENT CONTACT

representatives to ensure that the attendees are of a high calibre • We will also look to work with the Sommelier Society, Society of

events@nzwine.com | +64 9 306 5643

Wine Educators and other organisations to ensure that we have

REGISTRATION DISCOUNT DEADLINE

the desired attendees present

17 January 2014 — To register for this event log onto - nzwinemarketing.com EVENT FORMAT • Usual Wine Fair format, with winery tables around the outside

BACKGROUND

of the room. These are to be manned by agents and/or winery

We will continue with the Wine Fair format in New York in 2014, bringing with it a number of enhancements and innovations. The New York metropolitan area maintains its spot as the top US market

principals • For those wineries that will not be able to have someone present to pour, we will provide a generic NZW table where

for imported wine consumption with New Zealand having 13.6% of market share. (Source: Adams Wine Handbook 2011).

your wine can be included

This event will be positioned as the first opportunity to taste a

• A tasting catalogue will be available with details of the wines

comprehensive selection from the 2013 vintage, as well as aged

on show including recommended retail prices as well as the

whites, reds and dessert wines.

winery/importer contact details for any post event enquiries (the catalogue will be available online prior to the event)

OBJECTIVES • Reinforce New Zealand’s position as a world-leading, premium, quality wine producer by showing a selection of top quality wines from New Zealand

• We will be adding one hour to the tasting, four hours total, so that the trade and media have ample time to attend • Following the great success of the 2013 San Francisco Wine Fair, we will look to add some New Zealand focused features to

• Provide a platform for trade, media and consumers to interact

make it a more comprehensive event for attendees

with winemakers • Extend and grow our audience

• A new venue will be chosen allowing for more space for both

• Raise interest amongst trade and encourage positive press

exhibitors and attendees

comment at a peak buying time ADDITIONAL OPPORTUNITIES

• Expose key retail buyers and on trade sommeliers/ restaurateurs to the newly released whites and reds

There will be consumer activities organised around the Wine Fair.

• Ensure continued loyalty amongst trade/media and to

We will work towards having a tasting with VaynerMedia for 2014.

encourage new business opportunities • Grow listings and support sales of New Zealand wines amongst retailers, the on trade and distributors in New York

SUITABILITY FOR WINERIES • Existing Exporters: Ideal for wineries with brands already

FEEDBACK FROM THE 2013 EVENT

available in the market and available to consumers

“Was highly impressed with some of the wines, and have had my

• New to Market: Ideal to source an agent and introduce new

(not always positive) opinions changed for the better”

products to the market

Event Participation Fees*

Small Table (max. 4 wines)

Large Table (max. 12 wines)

Per Wine Cost on NZW Table (max. 3 wines)

Events Subscriber

NZD$1,600

NZD$2,400

NZD$350

Non-events Subscriber

NZD$3,200

NZD$4,800

NZD$700

User Pays - Global Events | 2013 - 2014

New Zealand Wine Fair - San Francisco

San Francisco, CA Thursday 15 May 2014

FEEDBACK FROM THE 2013 EVENT “Excellent showcase of the wines coming out of New Zealand, better than ever….This event is great!....This was one of the best-planned, well-executed wine trade events I have recently attended, and it went a long way in raising the profile of New Zealand wines in our

EVENT CONTACT

market. The seminar, wines, and food offerings were outstanding.

events@nzwine.com | +64 9 306 5643

Well done!...The event was smooth and professionally run. The NZW staff were especially wonderful…More, please!”

REGISTRATION DISCOUNT DEADLINE 17 January 2014 — To register for this event log onto - nzwinemarketing.com

TARGET AUDIENCE • 120+ key media, on and off trade buyers, sommeliers and

BACKGROUND

influential bloggers

After the very successful 2013 Wine Fair we will continue with the

• We will work alongside local importers, distributors and winery representatives to ensure that the attendees are of a high calibre

same Wine Fair format in San Francisco. California continues to be the largest wine consuming state in the US with 17.7% of the share.

• We will also look to work with the Sommelier Society, Society of

San Francisco, along with New York, represents the largest market

Wine Educators and other organisations to ensure that we have

for New Zealand wines.

the desired attendees present

This event will be positioned as the first opportunity to taste a comprehensive selection from the 2013 vintage, as well as aged

EVENT FORMAT • Usual Wine Fair format, with winery tables around the outside

whites, reds and dessert wines.

of the room. These are to be manned by agents and/or winery principals

OBJECTIVES

• A tasting catalogue will be available for all attendees with

• Reinforce New Zealand’s position as a world-leading, premium,

details of the wines on show including recommended retail

quality wine producer by showing a selection of top quality

prices as well as the winery/importer contact details for any

wines from New Zealand

post event enquiries (the catalogue will be available online prior

• Provide a platform for trade and media to interact with winemakers • Extend and grow our audience • Raise interest amongst trade and encourage positive press

to the event) ADDITIONAL OPPORTUNITIES There will be consumer activities that are organised surrounding

comment at a peak buying time • Expose key retail buyers and on trade sommeliers/restaurateurs to the newly released whites and reds • Ensure continued loyalty amongst trade/media and to

the Wine Fair. Similar to 2013 we will look to continue our successful partnership with Twitter. SUITABILITY FOR WINERIES

encourage new business opportunities • Grow listings and support sales of New Zealand wines amongst retailers, the on trade and distributors in San Francisco

• Existing Exporters: Ideal for wineries with brands already available in the market and available to consumers • New to Market: Ideal to source an agent and introduce new products to the market

Event Participation Fees*

Small Table (max. 4 wines)

Large Table (max. 12 wines)

Per Wine Cost on NZW Table (max. 3 wines)

Events Subscriber

NZD$1,600

NZD$2,400

NZD$350

Non-events Subscriber

NZD$3,200

NZD$4,800

NZD$700

nzwinemarketing.com

Important Information Events 2013 - 2014

User Pays - Global Events | 2013 - 2014

How to use nzwinemarketing.com Home Page

Registering for the Global Events Subscription

The Home Page provides a menu of the features on the site:

On the Home Page, click on Global Events Subscription Registration

My Upcoming Events Any events for which you have registered and actions required All Events Proposals All the Event Proposals in the programme and registration instructions NZ Wine Marketing Programme Overview and Levy-funded Activities Reference information on the programme, with particular reference to the range of levy-funded activities Global Events Subscription Proposal and registration form for the Global Events Subscription My Registration Summary Please note, this is a very important section as it is the only area on the site that maintains a historical record of all registrations/updates submitted, plus a summary of the costs involved International Media and Trade Visit Programme Proposals and itineraries on which your winery is included (please note, no proposal/itinerary will show here if your winery is not included on an itinerary) Edit My Agents Agent details specific to your winery, which flow into Event Updates Sustainable Wines Shows wines which you have already registered as sustainable and a link to http://nzwineregistration.com/ to edit existing wines and register new wines Default Winery Details Located on the top menu, this includes your company contact details which will automatically populate the Event Updates for the events you register for. Please ensure that these are kept up to date

Form under Global Events Subscription. 1. Input all information required and tick the appropriate category price band. 2. Once complete, press send. Upon submitting the registration you will receive a confirmation email. Registering for an Event 1. On the Home Page, click on All Event Proposals. This will show the list of all the Events within the Programme. Events will be listed chronologically, however they can be filtered by country if desired. 2. To register for an event, simply click on the event name in this section, read the proposal, and click on Register for this Event. 3. You will be asked to select your Preferred Fee Option. Prices will be listed for Global Events Subscribers and Non-Global Event Subscribers. 4. You will then be asked to tick your preferred Company Registration Option: - Individual Registration - Joint Registration (2 wineries, under own brand names. Each register and complete Updates. Only applicable to a Table Cost. Costs will be shared with each company) - Group Registration (3-5 wineries under a group brand name. One group registration and central contact. Only applicable to a Table Cost. Costs will be divided between the group) 5. Once you have completed the required fields, select that you have read the Terms and Conditions and then click Register for Event. Wait a couple of seconds for the registration to go through. Upon submitting the registration you will receive a confirmation email. 6. Once you have registered for an event, this event automatically moves to the My Upcoming Events section and any further actions are highlighted. 7. A copy of your registration form is saved in the My Registration Summary section of the Home Page. This is a very important section as it is the only area on the site that maintains a historical record of all registrations submitted.

nzwinemarketing.com

Completing an Event Update

Registering for an International Visit

1. Once NZW has posted an Event Update on the site, registrants

1. Click as instructed under International Media and Trade Visits

for the event will receive an email directing them to this Event

Programme heading, then click on View Proposal. Read the

Update on the website. Equally you will be able to access the

proposal and then select the appropriate option (Proceed to

Event Update from the Home Page, clicking on the action

Itinerary or Decline).

required of the relevant event shown under My Upcoming Events. 2. The Event Update will ask you to: - Edit/approve your logo, synopsis and winery contact details shown for your company. There is an option to upload a new version of your logo if required - Provide information on which wines you will show (dropdown

2. If you click Decline, the proposal will automatically be deleted from your site. If you click Proceed to Itinerary, you will view your visit time/date and be asked to accept, reschedule or decline the visit. 3. Please note: no proposal/itinerary will show here if your winery is not included on an itinerary.

menus provided for varietals, regions, vintages, etc to speed entry) and how they will be provided. Please note for wines from vintage 2010 onwards, you will be asked to provide sustainability accreditation details. When entering wines, please refer back to your chosen registration option and adhere to the maximum number of wines for the table size chosen. If you wish to change your table option, please contact NZW - Select your importer from a dropdown list or enter Event Specific Importer Details. There will also be a â&#x20AC;&#x2DC;Seeking Distributionâ&#x20AC;&#x2122; tick-box option - Provide event attendance information 3. If you are unable to provide all the data in one sitting, this is not a problem. The information is automatically saved until you next enter the site. If you are able to provide all details and wish to submit, you will be asked to proof the entry first and then proceed with the Final Submission. Once you have clicked Final Submission, there is still the ability to edit the information until the Catalogue Lockdown Date. Once this date has passed, the details will appear in the catalogue as you have submitted them. 4. You will know your Event Update has been submitted successfully by returning to your Home Page. Next to the event, where it used to say Complete Event Update, it will now say No Action Required.

Edit My Agents 1. Click on Edit My Agents. You will see agent details that are specific to your winery. These details automatically flow into Event Updates to save you having to retype agent information. 2. On the Edit My Agents page you may edit the data as you wish, with the exception of changing a company name - this needs to be done by NZW as instructed on the page. If any agents are missing or you would like to add new ones, please also contact NZW as instructed.

Sustainable Wines 1. The link will show you a table of all the wines which you have already registered as sustainable. These wines will automatically flow into a dropdown list within Event Updates. You cannot edit this table on nzwinemarketing.com. 2. Click on the link below the table if you wish to edit the wines or register new wines. The link takes you through to nzwineregistration.com. Entering your Default Winery Details 1. Your winery contact details are located under the Default Winery Details section on the top horizontal menu on the Home Page. 2. Please check all details are correct including your logo and

Viewing Records Submitted 1. Once you have registered for an event or submitted your Event Update, you can view the information you have entered/ submitted by going to: Home Page, then under My Registration

However, please only make additions/changes in this Default section if the information is relevant to all markets and events. 3. These Default details will appear in each Event Update for which

Summary selecting Click here for a summary of all events/Global

you have registered. If you wish to customise the information for a

Events Subscription for which you have registered and the option

particular event, then this must be done within the Event Update

chosen.

section of the relevant event (click on relevant event under My

2. You can then view the events you have signed up for, how many wines you have submitted, etc plus details on the event and freight attachments. 3. You can also view your Event Update (i.e. the information you submitted for the event catalogue) by clicking on View Event Update next to each event. 4. Please note: My Registration Summary is a very important section as it is the only area on the site that maintains a historical record of all registrations/updates submitted plus a summary of the costs involved.

synopsis, and complete any missing information as instructed.

User Pays - Global Events | 2013 - 2014

Events and then on the Complete Event Update heading). Final approval of the winery logo and contact details for entry into an event catalogue must also be done within the relevant Event Update section, not in the Default section.

Wine Registration Requirements NZW is committed to preserving the unique places that make our wines famous. Sustainability is a key theme in marketing and communication plans.

REGISTERING WINES FOR EVENTS To meet the NZW Sustainability and Vineyard Registration policies so that you can enter NZW events, promotions and awards, wines from 2010 vintage onwards have to be recognised as coming from wineries and vineyards operating in accordance with an independently audited sustainability programme (or a combination of) the criteria for which are: 1. 100% of grapes (vineyards) that go into the wine are accredited/certified. 2. 100% of wine processing plant(s) where the wine is produced and bottled is accredited/certified. 3. If the brand owner does not own ALL the vineyards or the plant in which the wine is processed and bottled, i.e. virtual wineries, it requires a separate membership in the form of a brand certification. Please see additional notes below. 4. Completion of the Annual Vineyard Register before 1 July in the year of vintage. EACH WINE HAS TO MEET ALL OF THE ABOVE CRITERIA.

The list of recognised certification programmes are: • Sustainable Winegrowing New Zealand (SWNZ) • BioGro-NZ • AsureQuality • Demeter • ISO 14001 Note: If members have a combination of SWNZ and other sustainable accreditations (listed above) for vineyards and winery processing plants then they do meet the NZW policy. However, members need to make sure the brand is certified if they do not own the winemaking facility or ALL the vineyards.

Brand certification – additional information If you have wine made by a certified contract winemaking facility and if you do not own ALL the vineyards from which the wine is made, then the wine company itself needs to join a recognised sustainable programme as a ‘No Site Winery Member’ to achieve ‘Brand Certification’ - this is in addition to the contract winemaking facility being a member. SWNZ Brand Certification: The wine company (brand) is required to join SWNZ, pay a fee and the company to complete the SWNZ scorecard, for example: supply chain information such as packaging, and waste management choices. This completes the requirements for self audit and the brand becomes certified once the documentation is completed and returned to SWNZ.

Registration for 100% sustainable wines To register your wine as 100% sustainable, please visit nzwineregistration.com

nzwinemarketing.com

Wine Registration Process Log on to nzwineregistration.com to register your wine and follow the steps below.

Choose your main organisation A drop down list will appear containing a list of organisations that NZW has linked against this member account.

Enter the Basic Wine information This includes brand name of the wine and alternate brand names.

Enter grape sources Enter ALL the vineyard(s) sources for this wine, you will need to know the vineyard ID.

Brand Certification Brand certification is required if; a - you DO NOT own ALL the vineyard(s) nor the winemaking facility used in the production of this wine. or b â&#x20AC;&#x201C; you DO NOT OWN any of the vineyard(s) nor the winemaking facility used in the production of this wine. Enter your brand ID here.

Enter Winery information Select the winemaking facility(ies) where this wine has been made, you will need to know the winery number.

Choose a Bottling facility Choose the accredited bottling facility from the list provided or go to step 8 to choose a different facility.

Enter a bottling facility Enter the details including winery number of the bottling facility.

Wine summary This provides a summary of the registered wine. Once you complete the declaration your registration is complete and your registration number will become ACTIVE and then appear on nzwinemarketing.com.

User Pays - Global Events | 2013 - 2014

Terms and Conditions

1 introduction 1.1 The following clauses set out the terms and conditions upon which wineries can participate in the NZW Global Events Programme.

Participating Wineries, the Programme Organiser cannot guarantee any particular outcomes from participation in any Event or the Programme generally.

These terms and conditions should be read alongside the relevant Event proposal set out in the Global Events Programme (User Pays)

4 CONDITIONS OF PARTICIPATION

Booklet (Global Events Booklet). In the event of any inconsistency

4.1 Only members of NZW (Wine Institute of New Zealand or

between these terms and conditions, and the terms and conditions

New Zealand Grape Growers Council levy payers) are entitled to

set out in the relevant Event proposal, these terms and conditions

participate in, and be invoiced for, any one or more Event(s) run

shall prevail.

pursuant to the NZW Global Events Programme. Wineries must complete their registration to participate in any NZW Event in full and

2 DEFINITIONS Board means the NZW Board. Event means any event organised under the auspices of the NZW Global Events Programme and includes all user pays events and user pays promotional activities.

through the appropriate process, e.g. via nzwinemarketing.com, and pay the relevant Event Participation Fee, by the deadline specified in the relevant Event proposal set out in the Global Events Booklet. 4.2 Participating Wines must be wholly made, processed and matured in New Zealand by wineries who are fully paid up members of the Wine Institute of New Zealand or New Zealand Grape Growers

Event Participation Fee refers to the specific payment made to

Council. Participating Wines must be made from grapes grown in

participate in an Event.

New Zealand.

Global Events Subscription means the annual payment made by

4.3 All Participating Wines must comply with all applicable legislative

a Participating Winery which entitles that Participating Winery to

requirements relating to the composition and labelling of wine.

participate in any and all Events for a discounted fee, and Global Events Subscriber refers to the Participating Winery responsible for paying the Global Events Subscription; Participating Winery includes any winery who has paid the relevant Event Participation Fee (whether or not as a Global Events

4.4 Participating Wineries can only show wines that have been registered and paid for in full. 4.5 If a Participating Winery shows more wines that they have registered and/or paid for, they will be invoiced for these extra wines.

Subscriber) to participate in the Programme (including those signed

4.6 Wines of vintage 2010 onwards must meet the NZW

up in a group capacity), and in the case of a company includes the

Sustainability Policy and the NZW Vineyard Registration Policy so

officers of that company and the representative(s) employed or

that they may be entered in NZW Marketing Events and Awards

engaged by that company.

Programmes. Please visit nzwineregistration.com to register your

Participating Wine(s) is/are any wines entered into an Event.

wine.

Programme means the NZW Global Events Programme.

5 GLOBAL EVENTS SUBSCRIPTION

Programme Organiser means NZW and person or body employed or

5.1 Wineries seeking to participate in the Programmeâ&#x20AC;&#x2122;s Events in any

engaged by NZW for the purposes of organising any aspect of the

given year can access a reduced Event Participation Fee by paying

Programme or an individual Event or promotion.

the Global Events Subscription, where the Participating Winery wishes to participate in Events in one or more target markets.

3 NZW GLOBAL EVENTS PROGRAMME 3.1 The NZW Global Events Programme is the programme of premium wine events hosted by NZW in target markets in any given year.

5.2 Wineries can pay the Global Events Subscription on a group basis (with prior approval from the Programme Organiser). 5.3 Wineries who have paid the Global Events Subscription as part of a group (Global Events Group Subscribers) can only participate in

3.2 The objective of the NZW Global Events Programme is to

Events as part of this group. Global Events Group Subscribers cannot

promote the New Zealand Wine brand by providing a platform for

participate in any Event as an individual winery.

individual wineries to collectively promote their brands at premium wine events hosted by NZW in target markets throughout the year.

5.4 To participate in any Event, Global Events Subscribers will only be required to pay the applicable Event Participation Fee, plus any

3.3 By participating in any one or more of the Events of the NZW

Late Registration Penalty (as defined in clause 6.6) if applicable. The

Global Events Programme, Participating Wineries will receive event-

Global Events Subscription does not cover:

focused support and expertise from NZW with the aim of helping to increase Participating Wineriesâ&#x20AC;&#x2122; presence in, and insights into, the targeted markets, and to raise awareness among Participating Wineries as to what they need to do to achieve increased market growth in the future. While the aim of the NZW Global Events Programme is to promote and facilitate trade opportunities for

(a) importer selection and negotiations for an individual brand or group of brands; (b) storage, handling and shipping of wine samples; (c) travel, accommodation and associated costs;

nzwinemarketing.com

(d) Participating Wineryâ&#x20AC;&#x201C;specific marketing collateral, including

Events Subscriber will be liable for a 100% loading fee on their share

promotional signage;

of the Event Participation Fee (as calculated in accordance with

(e) compliance costs associated with participation in any Event, for

clause 6.3 above).

example certificates enabling Participating Wineries to pour wines if

6.5 Each year, the estimated Event Participation Fees will be set out

required for that Event, etc; and

in the Global Events Booklet and will be subject to exchange rate

(f) any requirements specifically requested by the Participating Winery that are additional to what the Programme Organiser has identified will be provided to the Participating Winery as part of their Event Participation Fee.

fluctuations and participation levels. While the Programme Organiser will make every attempt to ensure that Event Participation Fees do not exceed the published estimate, the Programme Organiser reserves the right to adjust costs where necessary. Increased costs will be invoiced following the Event.

5.5 Wineries who do not pay the Global Events Subscription will pay the Event Participation Fee plus a 100% loading per Event, plus any Late Registration Penalty if applicable.

will be subject to an additional 5% loading fee on top of the Event Participation Fee (Late Registration Penalty). This penalty applies

5.6 The Global Events Subscription will be calculated as follows:

Winery Category

6.6 All Event registrations received after the registration deadline

Global Events Subscription

irrespective of whether the Participating Winery is a Global Events Subscriber. 6.7 The Event Participation Fee will be invoiced as follows:

Category 1 Winery (annual sales not exceeding 200,000 litres)

$1,500

Category 2 Winery (annual sales between 200,000 and 4,000,000 litres)

$6,000

(a) 50% of the Event Participation Fee on the specified registration deadline; and (b) 50% of the Event Participation Fee 2 months prior to the Event (Full Payment Deadline). 6.8 NZW reserves the right to prohibit any winery from participating

Category 3 Winery (annual sales exceeding 4,000,000 litres)

in any Event where that winery has not paid the Event Participation

$12,000

Fee in full by the Full Payment Deadline and no refund will be

5.7 The Global Events Subscription will be invoiced upon registration

provided. 6.9 No Participating Winery shall be permitted to show wines

and is non-refundable in all circumstances. 5.8 If an Event has limited space or availability, priority will be given to Global Events Subscribers over Non-Global Events Subscribers .

on behalf of any non-Participating Winery. Any Participating Winery found to be in breach of this clause may be excluded from participation in the relevant Event and/or the Programme and any Event Subscription and/or Event Participation Fee forfeited.

6 EVENT PARTICIPATION FEE 6.10 All Event registrations, unless otherwise indicated, must be made 6.1 All Participating Wineries, including Global Event Subscribers,

via www.nzwinemarketing.com. If a winery does not register via the

must pay the relevant Event Participation Fee for each Event they

website, or has not gained approval for Event participation from

NZW, they will not be able to participate in the Event.

6.2 The Event Participation Fee differs across target markets and Events and is calculated according to the table size at which the Participating Winery shows its Participating Wine(s), and/or according to the number of Participating Wine(s) it shows. The Event Participation Fee for each Event will be specified in the relevant Event proposal set out in the Global Events Booklet.

7 EVENT DATE CHANGES 7.1 Where venue availability (or any other factor) necessitates a change of date for any Event, the Programme Organiser will endeavour to give as much prior notice as possible to Participating Wineries in the case of the Event date changing. NZW will not

6.3 Where Participating Wineries participate in an Event as part of

be liable for any costs or other liabilities incurred by Participating

a Joint or Group table, each Participating Winery will be invoiced its

Wineries relating to the changed Event date (e.g. travel,

share of the relevant Event Participation Fee calculated according to

accommodation).

the following formula:

Participation Fee

{

Event

Number of Participating Wine(s) shown

8.1 Where a Participating Winery cancels its participation in any

by that Participating Winery

Event, any refund of the Event Participation Fee, or part thereof, to

Total number of Participating Wine(s)

shown at the relevant Joint or Group table

6.4 Where Participating Wineries register for an Event as part of a Joint or Group table, any Participating Winery that is not a Global

8 CANCELLATION BY PARTICIPATING WINERY

User Pays - Global Events | 2013 - 2014

a Participating Winery who has registered for and paid the Event Participation Fee, shall be calculated as follows: (a) cancellation 4 weeks or less prior to the Event: no refund; (b) cancellation 4-8 weeks prior to the Event: 25% of the Event Participation Fee will be refunded;

(c) cancellation 8-12 weeks prior to the Event: 50% of the Event Participation Fee will be refunded; and (d) cancellation 12 weeks or more prior to the Event: 75% of the Event Participation Fee will be refunded.

cannot opt to take part in only one of the two sessions and must remain at the Event until after the Event is scheduled to finish. If a Participating Winery chooses to leave a session, they will be charged an additional 25% of the total Event Participation Fee. 10.9 Each Event will specify the maximum number of wines that can

9 CANCELLATION BY NZW

be shown per table. Please refer to individual Event information.

9.1 NZW reserves the right to cancel any Event if it, in its sole

Joint Table (2 wineries only)

discretion, deems it necessary. NZW will not be liable for any costs

10.10 Joint participation allows 2 Participating Wineries to present

or other liabilities incurred by Participating Wineries relating to the

wines in an allocated space. Joint participation enables wineries to

cancelled Event (e.g. travel, accommodation).

take advantage of cost savings by sharing the cost of a table.

9.2 NZW will provide as much advance notice as possible to

10.11 Wineries wishing to sign up for a Joint table must contact the

Participating Wineries in the case of an Event having to be cancelled.

appropriate Global Events Team member in the first instance.

10 GUIDELINES FOR TABLE OPTIONS

together be entitled to the same table space, catalogue space

10.1 The general guidelines outlined below apply to all Events

(including synopsis length), etc as an individual Participating Winery

unless otherwise specified in Event proposals or by the Programme

paying the complete Event Participation Cost. Individual winery logos

Organiser. Due to different Event formats and country specifications,

can be shown in the catalogue and on other such collateral.

10.12 The 2 Participating Wineries sharing a table/counter will

in the case of issues arising the final decision is left to the Programme Organiser’s discretion. If you have any queries in relation to these

Group Table/Counter (3-5 wineries)

guidelines please contact the NZW Global Events Team for the Event

10.13 Group participation allows 3-5 Participating Wineries to

in question.

present wines in an allocated space under an umbrella brand. Group participation enables wineries to take advantage of cost savings by

10.2 There are three options for participating in an Event by table:

sharing the cost of a table.

(a) Individual table (1 Participating Winery only);

10.14 Wineries wishing to sign up for a Group table must contact the

(b) Joint table (2 Participating Wineries only); or

NZW Global Events Team in the first instance.

10.15 Groups are to have only one table name for entry into the Event and also for all invoicing. For example, the table name can be

10.3 Wineries who have not signed up for the Global Events

‘Wines of X’ or a distributor name. Please note that there are physical

Subscription will be charged a 100% loading fee for the cost of the

limitations to the length of group names relating to counter signage,

Individual table, or, in the case of a Joint or Group table, on top of

catalogue space, etc which are determined on an event by event

their share of the Event Participation Fee, calculated in accordance

basis.

with clause 6.3. 10.16 The Group will be entitled to the same table space, catalogue 10.4 Invoicing will be done through one central New Zealand contact.

space (including synopsis length), etc as an individual Participating

If a Participating Winery is sharing a table and wishes to be invoiced

Winery paying the complete Event Participation Fee. Only one table

separately from the other Participating Wineries on their Joint or

name, one logo, one synopsis and one set of contact details can

Group table, they can do so, but will each incur an $85 administration

appear on the group’s catalogue page and on other such collateral.

fee and should indicate their wish to be invoiced separately when registering for the Event on nzwinemarketing.com. 10.5 There must be one point of contact designated in New Zealand and one point of contact in the specific market for all communications with NZW.

NZW Table 10.17 The NZW Table area is for Participating Wineries who are not able to attend and who cannot send, or do not have, an agent. Placing Participating Wines on the NZW Table/Counter gains exposure and often establishes agent/distribution contacts. No

10.6 Each table (Individual, Joint or Group) will have brand exposure

Participating Winery representative or Participating Winery agent

via invitations/name signs at the Event and an entry into the Event

who has Participating Wines shown on the NZW table is permitted to

Catalogue which includes company logo, winery synopsis, contact

attend this Event.

details and a list of wines on show. 10.7 Due to space constraints at Events, a maximum of 2-3 Participating Winery/importer representatives is permitted behind the table area at any one time (unless otherwise specified in Event proposals/updates or by the Programme Organiser).

10.18 The inclusion of a NZW Table at Events is at the discretion of NZW. 10.19 Wine on the NZW Table will be grouped by varietal and poured by NZW staff or staff sourced by NZW.

10.8 A Participating Winery/representative is required to attend

10.20 Wineries participating on the NZW Table will have a space in

the table area for the entirety of the scheduled Event - i.e. for those

the Event Catalogue to show Participating Wine details and contact

Events with trade and consumer elements a Participating Winery

details. Event Catalogues will be made available to all visitors to

nzwinemarketing.com

the table/counter, as well as winery brochures if supplied by the

11.7 Where applicable, a Participating Winery must comply with any

Participating Winery.

relevant legal requirements in relation to the service wine at an Event.

10.21 Contact details of visitors to the table/counter and feedback on

For example, there are restrictions on pouring wine at events in New

the Participating Wines sampled will be provided to the Participating

South Wales, Queensland and Victoria in Australia. Where any other

Wineries.

cases arise, the Programme Organiser will endeavour to give as much

10.22 A maximum of 3 Participating Wines per Participating Winery is allowed on the NZW Table, unless otherwise permitted by the Programme Organiser.

prior notice as possible to Participating Wineries. 12 DISPUTES 12.1 The decision of the Programme Organiser in the matter of any

11 ACCURACY OF INFORMATION, PUBLICITY AND CONDUCT OF PARTICIPATING WINERIES 11.1 Any advertising, promotion or publicity relating or referring to

dispute or doubt arising from the interpretation of these terms and conditions or in relation to the conduct of the Programme or any Event is final.

participation in the Programme must not be false, misleading or deceptive. Participating Wineries must ensure the information they supply to the Programme Organiser is truthful, accurate and not

13 DEBT RECOVERY

misleading. Participating Wineries must let the Programme Organiser

13.1 If a Participating Winery fails to pay any Global Events

know as soon as a mistake is discovered and the Programme

Subscription, Event Participation Fee (including where the

Organiser will endeavour to rectify the mistake wherever possible.

Participating Winery has cancelled its participation in one or more

However, the Programme Organiser accepts no responsibility or

Events), or Late Registration Penalty within 90 days of the due date,

liability for any loss or damage incurred through, or subsequent to,

the Programme Organiser may restrict that Participating Winery from

the use of an Event Catalogue and/or its contents.

participating in all Events until payment is received in full. In addition,

11.2 The primary role of Participating Wineries at Events is to

the Participating Winery’s non-payment will be reported to the Board

conduct business with trade, media and consumers who may be at

at the next Board meeting.

such Events, including the pouring and tasting of samples. While tasting wine is an integral part of such Events, consumption must at

13.2 Debts outstanding after 120 days will be transferred to a debt

all times be moderate and responsible. The Programme Organiser

collection company for recovery. The cost of collection may be

reserves the right to exclude from any Event, any Participating

recovered from the Participating Winery.

Winery representative who is visibly intoxicated. If this means that a Participating Winery stand is left unattended, the Programme Organiser will endeavour to ensure that the Participating Winery’s stand is staffed and wines poured on the Participating Winery’s behalf. If a cost is incurred in staffing the stand, this cost will be passed on to the Participating Winery in question. Exclusion of any

14 INSURANCE 14.1 The Participating Winery is solely responsible for arranging public liability insurance in respect of any loss or damage arising from participation in any part of the Programme. For the avoidance

Participating Winery representative from an Event shall be notified to

of doubt, the Programme Organiser will not be liable for any loss

the Participating Winery in New Zealand.

or damage caused or incurred by the Participating Winery from

11.3 Participating Wineries must ensure that any service of wine (in

participating in any part of the Programme.

the form of tastings or otherwise) undertaken by them is responsible

14.2 Participating Wineries should make themselves aware of what

and, in particular, that they seek to prevent intoxication and refuse

they are responsible for in terms of stock insurance. It is the advice of

service to minors or those who appear to be intoxicated.

the Programme Organiser that all Participating Wineries should take

11.4 Participating Wineries must comply with the licensing

out an ‘all risks’ business insurance policy on all stock entering the

arrangements at Event venues.

Programme. For the avoidance of doubt, the Programme Organiser

11.5 Participating Wineries must comply with the directions and requests of the Programme Organiser. Without limitation, directions and requests of the Board and the Programme Organiser may apply to the logistical and structural set-up of an Event and the conduct of the Participating Winery.

accepts no responsibility for the safety or integrity of Participating Wines. 14.3 Participating Wineries should also be aware that both freight companies and organisers may have ‘limits of liability’ clauses on individual bottles which means they will only pay a percentage of the

11.6 Any Participating Winery found to be in breach of these terms

value of a bottle. It is therefore worth getting an ‘all risks’ policy to

and conditions, or any Participating Winery who is found to have

cover end to end.

engaged in actions that may bring the industry into disrepute or compromise the integrity of the Programme as determined by the

14.4 Please be reminded of the necessity of taking out

Programme Organiser, may be excluded from participation in the

comprehensive travel and medical insurance for travel. We

Programme and any Event Subscription and/or Event Participation

recommend that no one leaves the country without a robust policy

Fee forfeited.

including transport cancellation.

User Pays - Global Events | 2013 - 2014