NZW Global Events Programme 2014/15 by NZ Wine

H NT AR MO END 18- AL W TC NE L OU L PU

User Pays GLOBAL EVENTS PROGRAMME 2014/15

New Zealand Winegrowers I nzwine.com/members

BETWEEN YOU AND A GREAT NEW ZEALAND WINE

As the local producer of wine bottles for the New Zealand wine industry weâ&#x20AC;&#x2122;re helping Kiwi wine companies present their finest on the world stage. Our technical expertise, craftmanship and research in bottle design, assists New Zealand wine brands to deliver sensational product to their global markets.

O-I N E W Z E A L A N D Email: sales.nz@ap.o-i.com Call: +64 9 976 7100 w w w . o-i. c o m

Kia Ora and welcome to the User Pays Global Events Programme for 2014-2015. NEW ZEALAND BASED TEAM Angela Willis Manager â&#x20AC;&#x201C; Global Events +64 9 306 5642 +64 21 552 071 angela@nzwine.com

Please ensure you have updated your details on the New Zealand Wine Portal (nzwine.com/members) so we can send you all of the relevant information for the markets you are interested in throughout the year.

Lilly Johnson In-House Graphic Designer +64 9 306 5525 lilly@nzwine.com New Zealand Winegrowers would like to thank the following organisations for their ongoing support of the User Pays Global Events Programme:

Liv Goudie Executive - Global Events +64 9 916 1560 +64 21 794 381 liv.goudie@nzwine.com Sarah Szostak Senior Executive â&#x20AC;&#x201C; Global Events +64 9 306 5643 +64 21 552 509 sarah.szostak@nzwine.com

INTERNATIONAL TEAM Australia

Europe

Natalie Corkery +61 3 961 47577 natalie.corkery@nzwine.com

Sarah Shepherd +44 207 973 8079 sarahs@nzwine.com

Canada

USA

Robert Ketchin +1 705 444 0195 rketchin@ketchin.com

David Strada (San Francisco) +1 415 567 5511 dstrada@earthlink.net

Anik Gaumond +1 705 444 0195 anik.gaumond@ketchin.com

Ranit Librach (New York) +1 212 254 2729 ranit.nzwine@gmail.com

Global Events Programme 2014/15

CONTENTS

New Event/location

Global Events Programme and Subscription Options

User Pays Global Events Calendar 2014/15

Summary of Event Participation Fees

Winery Checklist

Build your own Event

Air New Zealand Wine Awards

Asia Events

New Zealand Wine - November Roadshow (Singapore , Tokyo & Osaka)

ProWine China (Shanghai)

Chengdu Tang Jiu Fair (China)

New Zealand Wine - May Roadshow (Shanghai, Beijing, Guangzhou, Hong Kong)

Australia Events

New Zealand Wine Tasting (Sydney)

Air New Zealand Wine Awards Medal Tasting (Melbourne & Brisbane)

Taste (Sydney & Perth)

RegioNZ Wine Week (Melbourne, Sydney, Brisbane & Perth)

Satellite Event's

Canada Events

New Zealand in a Glass (Montreal, Toronto, Halifax & Vancouver)

LCBO Feature Release and In-store Promotion

BCLDB New Zealand Mini Thematic

NSLC Feature New Zealand Mini Thematic

SAQ Release and In-store Promotion

MLCC New Zealand Mini Thematic

Additional Events

Europe Events

The Three Wine Men Consumer Fair (York, Cardiff, Manchester, London)

New Zealand Wine Trade and Consumer Tasting (Stockholm)

New Zealand Wine Trade Tasting (Berlin)

New Release Trade Tasting (London)

FIZZ (London)

The Wine Gang (London,Bath, Edinburgh)

Annual Trade and Consumer Tasting (London)

Annual Trade and Consumer Tasting (Dublin)

ProWein International Wine Fair (D端sseldorf)

Foodies Festival (London, Cheshire, Bristol, Edinburgh, Hove, Oxford)

USA Events

New Zealand Wine Trade Tasting (Chicago)

New Zealand Wine Trade Tasting (TBC)

New Zealand Wine Fair (New York & San Francisco)

Bottlenotes - Around the world in 80 sips

Important Information

How to use NZ Wine Marketing

Wine Registration Requirements & Sustainability Registration Flowchart

Wine Registration Process

Terms and Conditions

New Zealand Winegrowers I nzwine.com/members

Additional pull out calen dar, for your wall

Global Events Programme and Subscription Options

NEW revised lower fee structure !

What is the User Pays Global Events Programme? The objective of the Global Events Programme is to support the New Zealand Wine category by providing a platform for individual winery brand promotion. This is achieved by developing and executing well attended, premium events in our key target markets: USA, Canada, Asia, Australia, and Europe. All New Zealand wineries are entitled to participate in the Global Events Programme. The Programme will benefit both wineries that are actively exporting to and wineries that are seeking distribution in our

What are the benefits of paying the Global Events Subscription?

key target markets. By participating in the Global Events Programme,

Wineries paying the Global Events Subscription will pay less to

wineries will be provided with event-focused support and expertise

participate in New Zealand Wine events in comparison to wineries

from the New Zealand Winegrowers team with the aim of helping to

not paying the Global Events Subscription.

increase wineries’ presence in the targeted markets.

By paying the Global Events Subscription, wineries will only be required to pay the standard Event Participation Fee for each

What is the Global Events Subscription?

specific New Zealand Wine event. This fee is specified on each event

To get the most benefit from the Global Events Programme, wineries

proposal page in the Global Events Programme.

can opt to pay an annual Global Events Subscription, which covers

Wineries who do not wish to pay the Global Events Subscription

all markets. This subscription supports the overall Global Events

can still participate in one or more events. However, non-Global

Programme and administrative costs relating to USA, Canada, Asia,

Events Subscribers will be required to pay the standard Event

Australia, and Europe.

Participation Fee PLUS a 100% loading fee for each specific event. How do wineries sign up for the Global Events

Summary of options: 1. Sign up as a Global Events Subscriber entitling you to the lower Event Participation Fees across all markets OR

Subscription and specific events? • To sign up for specific events, log on to nzwine.com/members and click to NZ Wine Marketing in Online Tools. • For a summary of Event Participation Fees per market, go to page 6.

2. Remain a Non-Events Subscriber and pay 100% loading on any events you choose to participate in.

• For full instructions on how to use NZ Wine Marketing go to page 56. • For full Terms and Conditions, go to page 61.

The Global Events Subscription structure is as follows: 2014-2015 Global Events subscription

Winery Category

Category 1 Winery (annual sales not exceeding 200,000 litres) Category 2 Winery (annual sales between 200,000 and 4,000,000 litres) Category 3 Winery (annual sales exceeding 4,000,000 litres)

1 Market

2+ Markets

$750

$1,500

$3,000

$6,000

$12,000

All prices are GST exclusive

Global Events Programme 2014/15

User Pays Global Events Calendar 2014 - 2015 EVENT

ATTENDANCE W = Winery, A = Agent, NZW = NZ Winegrowers

TARGET AUDIENCE T= Trade, M = Media, C = Consumer

NZW EVENT

Country

/ EXTERNAL

REGISTRATION

Event date

Event Name

Thu 24 Jul

LCBO Vintages Summer BBQ Tasting (NZ theme country)

NZW

Fri 26 & Sat 27 Sep

Three Wine Men (York)

NZW

Fri 7 Aug

S we d e n

Tue 7 Oct

New Zealand Wine Tasting (Stockholm)

NZW

W, A, NZW

T, M, C

Fri 15 Aug

Ger man y

Wed 8 Oct

New Zealand Wine Tasting (Berlin)

NZW

W, A, NZW

T, M

Fri 15 Aug

Sat 11 & Sun 12 Oct

Three Wine Men (Cardiff)

NZW

Fri 5 Sep

Wed 22 Oct

New Release Trade Tasting (London)

NZW

T, M

Fri 5 Sep

Thu 23 Oct

FIZZ (London)

W, A, NZW

T, M

Fri 5 Sep

USA

Thu 30 Oct

New Zealand Wine Tasting - following Masterclass (Chicago)

NZW

T, M

Fri 5 Sep

DEADLINE

J U LY 2 014 Can a d a

S E P T E M B E R 2 014 UK O C T O B E R 2 014

N O V E M B E R 2 014 A u s t ral i a

Nov (TBC)

New Zealand Wine Tasting - following Masterclass (Sydney)

NZW

T, M

TBC

S i n gap or e

Tue 4 Nov

New Zealand Wine Tasting (Singapore)

NZW

W, A, NZW

T, M, C

Fri 12 Sep

J apan

Thu 6 Nov

New Zealand Wine Tasting (Tokyo)

NZW

W, A, NZW

T, M, C

Fri 12 Sep

J apan

Mon 10 Nov

New Zealand Wine Tasting (Osaka)

NZW

W, A, NZW

T, M, C

Fri 12 Sep

C hi n a

Wed 12 - Fri 14 Nov

ProWine China (Shanghai)

W, A, NZW

T, M

Fri 5 Sep

Sat 15 Nov

Wine Gang (London)

NZW

Fri 12 Sep

Ne w Z e al an d

Sat 22 Nov

Air New Zealand Wine Awards Dinner (Hawke's Bay)

NZW

N/A

T, M, C

Sat 22 Nov

Wine Gang (Bath)

NZW

A u s t ral i a

Tue 25 Nov

Air New Zealand Wine Awards Gold & Silver Medal Tasting (Melbourne)

NZW

T, M

To be contacted Wed 12 Nov

A u s t ral i a

Thu 27 Nov

Air New Zealand Wine Awards Gold & Silver Medal Tasting (Brisbane)

NZW

T, M

To be contacted Wed 12 Nov

Sat 29 Nov

Wine Gang (Edinburgh)

NZW

Fri 12 Sep

Sat 29 & Sun 30 Nov

Three Wine Men (Manchester)

NZW

Fri 12 Sep

Sat 6 & Sun 7 Dec

Three Wine Men (London)

NZW

Fri 12 Sep

Tue 20 Jan

Annual Trade and Consumer Tasting (London)

NZW

W, A, NZW

T, M, C

Fri 24 Oct

I r el an d

Thu 22 Jan

Annual Trade and Consumer Tasting (Dublin)

NZW

W, A, NZW

T, M, C

Fri 24 Oct

USA

Jan/Feb

Wine Spectator

TBC

Sun 1 - Sat 28 Feb

LCBO promotion - General List (Ontario)

NZW

Jul 14

USA

Mar (TBC)

New Zealand Wine Tasting - following Masterclass (TBC)

NZW

Fri 16 Jan

USA

Mar

Bottlenotes - Around the World in 80 Sips (TBC)

NZW

TBC

A u s t ral i a

Thu 12 - Sun 15 Mar

Taste of Sydney

W, A, NZW

Ger man y

Sun 15 - Tue 17 Mar

ProWein (D端sseldorf)

W, A, NZW

T, M

Fri 24 Oct

C hi n a

Mon 23 - Sun 29 Mar

National Food, Wine & Spirits Fair (Chengdu)

W, A, NZTE

T, M

Fri 21 Nov

USA

Apr

Bottlenotes - Around the World in 80 Sips (TBC)

NZW

TBC

USA

Mon 27 Apr

New Zealand Wine Fair (San Francisco)

NZW

W, A, NZW

T, M, C

Fri 30 Jan

USA

Thu 30 Apr

New Zealand Wine Fair (New York)

NZW

W, A, NZW

T, M, C

Fri 30 Jan

Can a d a

Apr/May

LCBO promotion - Vintages (Ontario)

NZW

TBC

Entries from 11 Aug - 19 Sep Fri 12 Sep

D E C E M B E R 2 014 UK J A N U A R Y 2 015

F E B R U A R Y 2 015 Can a d a M A R C H 2 015

First Come, First Served

A P R I L 2 015

New Zealand Winegrowers I nzwine.com/members

EVENT

ATTENDANCE W = Winery, A = Agent, NZW = NZ Winegrowers

TARGET AUDIENCE T= Trade, M = Media, C = Consumer

NZW EVENT

Country

/ EXTERNAL

REGISTRATION

Event date

Event Name

Can a d a

May

BCLDB promotion (British Columbia)

NZW

A u s t ral i a

Fri 1 - Sun 3 May

Taste of Perth

W, A, NZW

Can a d a

Tue 5 May

New Zealand in a Glass - Montreal (Quebec)

NZW

W, A, NZW

T, M, C (TBC)

Fri 21 Nov

Can a d a

Wed 6 May

New Zealand Winemaker Dinner - Toronto (Ontario)

NZW

W, A, NZW

Fri 21 Nov

Can a d a

Wed 6 May - Tue 9 Jun

NSLC promotion (Nova Scotia)

NZW

TBC

Can a d a

Thu 7 May

New Zealand in a Glass - Toronto (Ontario)

NZW

W, A, NZW

T, M, C

Fri 21 Nov

Can a d a

Tue 12 May

New Zealand in a Glass - Halifax (Nova Scotia)

NZW

W, A, NZW

T, M, C (TBC)

Fri 21 Nov

Can a d a

Wed 13 May

New Zealand Winemaker Dinner - Vancouver (British Columbia)

NZW

W, A, NZW

Fri 21 Nov

Can a d a

Thu 14 May

New Zealand in a Glass - Vancouver (British Columbia)

NZW

W, A, NZW

T, M, C

Fri 21 Nov

C hi n a

Tue 19 May

New Zealand Wine Fair China (Shanghai)

NZW

W, A, NZW

T, M, C

Fri 30 Jan

C hi n a

Thu 21 May

New Zealand Wine Fair China (Beijing)

NZW

W, A, NZW

T, M, C

Fri 30 Jan

Can a d a

Sun 24 May - Sat 20 Jun SAQ promotion (Quebec)

NZW

Sep 14

C hi n a

Tue 26 May

New Zealand Wine Fair China (Guangzhou)

NZW

W, A, NZW

T, M, C

Fri 30 Jan

Ho n g K o n g

Thu 28 May

New Zealand Wine Fair Hong Kong

NZW

W, A, NZW

T, M, C

Fri 30 Jan

USA

May/Jun (TBC)

Bottlenotes - Around the World in 80 Sips (TBC)

NZW

TBC

May - Aug

Foodies events with Charles Metcalfe

NZW

May 15

Jun/Jul

MLCC promotion (Manitoba)

NZW

TBC

DEADLINE

M AY 2 015

Nov 14 First Come, First Served

J U N E 2 015 Can a d a J U LY 2 015

RENEW YOUR ANNUAL GLOBAL EVENTS SUBSCRIPTION AT NZ WINE MARKETING USA

Jul/Aug

Steve Tanzer Tasting

TBC

Can a d a

Aug

LCBO promotion - Vintages event (Ontario)

NZW

Sept 14

USA

Aug

Eat Drink SF (San Francisco)

NZW

TBC

A U G U S T 2 015

S E P T E M B E R 2 015 UK

Sep

Three Wine Men (York/Harrogate - TBC)

NZW

TBC

A u s t ral i a

Sep/Oct

RegioNZ Wine Week (Melbourne)

NZW

W, A, NZW

T, M, C

Fri 26 Jun

A u s t ral i a

Sep/Oct

RegioNZ Wine Week (Sydney)

NZW

W, A, NZW

T, M, C

Fri 26 Jun

A u s t ral i a

Sep/Oct

RegioNZ Wine Week (Brisbane)

NZW

W, A, NZW

T, M, C

Fri 26 Jun

A u s t ral i a

Sep/Oct

RegioNZ Wine Week (Perth)

NZW

W, A, NZW

T, M

Fri 26 Jun

S we d e n

Oct

New Zealand Wine Tasting (Stockholm)

NZW

W, A, NZW

T, M, C

TBC

Ger man y

Oct

New Zealand Wine Tasting (Hamburg)

NZW

W, A, NZW

T, M

TBC

Oct

Three Wine Men (Cardiff)

NZW

TBC

Oct/Nov

New Release Trade Tasting (London)

NZW

T, M

TBC

O C T O B E R 2 015

N O V E M B E R 2 015 UK

Nov

Wine Gang (London)

NZW

TBC

Nov

Wine Gang (Bath)

NZW

TBC

Nov

Wine Gang (Edinburgh)

NZW

TBC

Nov

Three Wine Men (Manchester)

NZW

TBC

S i n gap or e

Nov

New Zealand Wine Tasting (Singapore)

NZW

W, A, NZW

T, M, C

TBC

J apan

Nov

New Zealand Wine Tasting (Tokyo)

NZW

W, A, NZW

T, M, C

TBC

J apan

Nov

New Zealand Wine Tasting (Osaka)

W, A, NZW

T, M

TBC

C hi n a

Nov

ProWine China (Shanghai)

NZW

W, A, NZW

T, M, C

TBC

Ne w Z e al an d

Nov

Air New Zealand Wine Awards Dinner

NZW

N/A

T, M, C

TBC

Three Wine Men (London)

NZW

TBC

D E C E M B E R 2 015 UK

Dec

Global Events Programme 2014/15

Summary of Event Participation Fees NOTE: A 5% loading on the event participation fee will apply if wineries register after the registration deadline

all prices in this booklet are in New zealand Dollars and are GST exclusive, unless otherwise indicated

EVENT

Global events subscriber

Non-Global events subscriber

Event participation Fee

Small Table

Medium Table

Large Table

Per Wine Cost

Small Table

Medium Table

Large Table

Per Wine Cost

A si a New Zealand Wine - November Roadshow Singapore

TBC

New Zealand Wine - November Roadshow Japan (Per location)

TBC

ProWine China (Shanghai)

$5,250

$10,500

Chengdu Tang Jiu Fair (China)

$5,500

$11,000

New Zealand Wine - May Roadshow China (Per location)

$1,050

$1,500

$2,000

$2,100

$3,000

$4,000

New Zealand Wine - May Roadshow Hong Kong

$1,050

$1,500

$2,000

$2,100

$3,000

$4,000

A u s t rali a New Zealand Wine Tasting (Sydney)

$290

$580

Air New Zealand Wine Awards Medal Tasting Per wine cost

$380

Taste of Sydney

$2,990

$5,980

Taste of Perth

$2,990

$5,980

RegioNZ Wine Week (Per location) Per wine cost

$330

$290

$250

Satellite Events

$660

$580

$500

$150

$300

Can ad a New Zealand in a Glass (Per location)

$3,600

$600

$7,200

$1,200

LCBO - Feature Releases and in-store Promotion

TBC

BCLDB - New Zealand Mini Thematic

TBC

NSLC - New Zealand Mini Thematic Promotion

TBC

SAQ Release and In-store

TBC

MLCC - New Zealand Mini Thematic

TBC

$350

$700

E urope The Three Wine Men Consumer Fair (Per location) New Zealand Wine Trade and Consumer Tasting (Stockholm)

$2,000

$300

$4,000

$600

New Zealand Wine Trade Tasting (Berlin)

$1,500

$275

$3,000

$550

New Release Trade Tasting (London)

$320

$640

FIZZ

$250

$500

The Wine Gang (Per location)

$230

$460

Annual Trade and Consumer Tasting (London)

$300 per wine

$3,500

$350

$600 per wine

$700

Annual Trade and Consumer Tasting (Dublin)

$2,300

$2,750

$350

$4,600

$5,500

$700

ProWein International Wine Fair (D端sseldorf)

$4,250

$8,500

$17,000

Foodies Festival

TBC

USA New Zealand Wine Trade Tasting (Per location) New Zealand Wine Fair (Per location) Bottlenotes - Around the world in 80 sips

$290 $1,600

$2,400

$350

$580 $3,200

$290

New Z eal and Air New Zealand Wine Awards 6

New Zealand Winegrowers I nzwine.com/members

$85 + GST per wine or $115 +GST per wine entry after 19 September 2014

$4,800

$700 $580

Winery Checklist for Event Registration and Event Update Completion Decide which event(s) you wish to If you plan to participate in more than one event, it may be more affordable for you to sign up as a Global Events Subscriber Log onto nzwine.com/members and click on NZ Wine Marketing, visit the Global Events Subscription section and register for 2+ markets

If you plan to participate in one market only, it may be more affordable for you to sign up as a Global Events Subscriber

participate in this year

YES

Do you wish to participate in events in more than one market this year?

Log onto nzwine.com/members and click on NZ Wine Marketing, visit the Global Events Subscription section and register for 1 market only You can now register for your events as a Global Events Subscriber and pay the lower Event Participation Fee

You can now register for your events as a Global Events Subscriber and pay the lower Event Participation Fee

Log on to nzwine.com/members, click on NZ Wine Marketing then All Event Proposals and select the event you wish to participate in

Click Register

Complete the online Event Registration process ensuring you have read all Terms & Conditions

You will receive an automated email confirming you have registered for the event

Closer to the event date, the Global Events Team will email you with a request to complete your Event Update. You will need to log onto nzwine.com/members and click on NZ Wine Marketing, and follow the instructions. Required information for your Event Update: -

Important freight and delivery information Wines to be shown Importer or distributer contact details Event attendance Distribution sought by winery

Please ensure you complete your Update by the deadline specified. Late completion of Event Updates can lead to delays in the organisation of the event such as freight, invitations and catalogues

When you have completed your Event Update, click Proof then Submit. You will still be able to edit the details until the specific close off date which will appear on your Home Page

If you have any questions regarding this process, please contact the Global Events Team. T: +64 9 306 5643

E: events@nzwine.com

Global Events Programme 2014/15

Build Your Own Event NEW Where: USA, Canada, Asia, Australia, and Europe When: Between 1 July 2014 and 30 June 2015

overview

conditions

Do you have an event concept for a market?

The event plan and budget must be committed to and signed off by the event participants and New Zealand Winegrowers prior to any event expenditure being incurred.

With a great concept and a committed group of producers, New Zealand Winegrowers can help bring your event idea to life. From venue sourcing to invitation design, and dispatch to full service event management, the Global Events Team can use our on-the-ground resources and experience to create bespoke events for your regional body or group of wineries. We can help you to target your specific audience and increase brand presence.

Conditions to be agreed upon for specific events in each market.

Summary of event The what & how

Event format Our experienced team are able to assist in producing a wide range of events in any format includingâ&#x20AC;Ś Wine tastings I Regional roadshows I Sommelier schools I Pop-up wine bars I Trade immersion programmes I VIP dinners The why

New Concept!

What do you want to achieve by holding this event? (e.g. brand exposure, profile, opportunity to gain listings / meet potential distributors, opportunity to meet key influencers). The WHO

Trade? Media? Consumers? Key influencers? Local? National? Characteristics of this audience, expected number of guests. Suitability for wineries: New to market, existing exporters, regional bodies.

cost $$ EV ENT CONTACT events@nzwine.com T: +64 9 306 5643

Costs will be determined based on event concept, scale of event requirements and number of participating wineries. Contact the Global Events Team to discuss this user pays option further. REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event. Please visit nzwine.com/members and go to NZW Wine Registration to register your wine.

New Zealand Winegrowers I nzwine.com/members

Air New Zealand Wine Awards Where & When: Auckland Judging / 3-5 November Hawke's Bay Dinner / 22 November 2014 overview

The WHO

The Air New Zealand Wine Awards is the premier wine competition in New Zealand recognising excellence in winemaking.

Wine loving consumers, trade, local and international media.

In 2013, 1,371 wines were judged by a team of local and international judges to identify Medal and Trophy winners for each of the varietal categories. This year we expect an excellent level of quality wines to be entered and judged by our esteemed judging team, including two international judges from Australia and Sweden. A gala dinner is held in November to announce and celebrate the Elite Gold Medal, Pure Elite Gold Medal and Trophy winning wines, and to acknowledge the talents of our winemakers. This is a high-profile black-tie dinner, with a quality focus both in terms of wine and fine New Zealand cuisine. In 2014 the dinner will be held in Hawke’s Bay.

Suitability for wineries: Entries must be wholly made, processed and matured in New Zealand by grape winemakers who are fully paid up members of the Wine Institute of New Zealand Inc and made from grapes grown in New Zealand. conditions

See full conditions at airnzwineawards.co.nz (winery section)

In addition to domestic events, trade and media tastings will be held in Melbourne and Brisbane. Gold and Silver Medal winners will be given the opportunity (user pays) to showcase their wines at these Australian tastings for further global exposure.

New Zealand's premier wine competition

Summary of event The when & what

•

11 August

•

19 September Entries close

•

21 October

•

3–5 November Judging at Mt Smart Stadium, Auckland

•

8 November

Audit

•

11 November

Individual Medal results emailed to entrants

•

12 November

Medal results announced / Media Gold Medal Tasting, Auckland

•

22 November

Entries open Final day for delivery of judging samples

Regional Gold and Silver Medal Tasting, Hawke’s Bay Awards Dinner at Pettigrew Green Arena, Hawke’s Bay

•

24 November

Regional Trophy, Gold and Silver Medal Tasting, Auckland

•

25 November

Regional Trophy, Gold and Silver Medal Tasting, Marlborough

The why

• To encourage and reward excellence in New Zealand winemaking • To promote and drive awareness of quality New Zealand wines amongst domestic and international trade consumers • To stimulate the sales of New Zealand wine next steps - REGIST R ATION DEADLINE 19 September 2014— To register log onto - airnzwineawards.co.nz

cost $$

Open, limited and exhibition categories

assessment category

late entries (after 19 September)

EV ENT CONTACT Angela Willis P: +64 9 306 5642 angela@nzwine.com Or

The Global Events Subscribtion structure does not apply to this activity. There is one standard entry fee for all wineries.

$85 per entry

$115 per entry

Liv Goudie P: +64 9 916 1560 liv.goudie@nzwine.com

To view a copy of the Rules and Regulations, including full participation details, please visit airnzwineawards.co.nz (winery section) or request a copy from the Global Events Team.

Global Events Programme 2014/15

ASIA

HIGHLIGHTS

New Zealand Winegrowers I nzwine.com/members

Asia

Events 2014 - 2015 T his yearâ&#x20AC;&#x2122;s Asia events programme includes New Zealand Wine Fairs in Singapore, Japan, Hong Kong and Mainland China as well as a New Zealand Wine pavilion at ProWine Shanghai and Chengdu Tang Jiu Fair. Following the success of the recent Asia events, inclusion of innovative and cultural elements continues to be a significant focus for 2014-2015.

EVENT

Summary of User-Pays Events Asia

EVENT DATE

REGISTRATION DEADLINE

New Zealand Wine - November Roadshow (Singapore)

4 Nov 14

12 Sep 14

New Zealand Wine - November Roadshow (Tokyo)

6 Nov 14

12 Sep 14

New Zealand Wine - November Roadshow (Osaka)

10 Nov 14

12 Sep 14

ProWine China (Shanghai)

12 Nov - 14 Nov 14

5 Sep 14

Chengdu Tang Jiu Fair (China)

23 Mar - 29 Mar 15

21 Nov 14

New Zealand Wine - May Roadshow (Shanghai)

21 May 15

30 Jan 15

New Zealand Wine - May Roadshow (Beijing)

21 May 15

30 Jan 15

New Zealand Wine - May Roadshow (Guangzhou)

26 May 15

30 Jan 15

New Zealand Wine - May Roadshow (Hong Kong)

28 May 15

30 Jan 15

Global Events Programme 2014/15

New Zealand Wine - November Roadshow Where & When: Singapore /4 November, NEW Tokyo /6 November, Osaka /10 November 2014 Overview of events Singapore overview

With total wine imports exceeding 10 million litres and New Zealand exports experiencing doubledigit growth in both value and volume, Singapore is becoming increasingly important as a market in its own right, as well as a gateway to the rest of South-East Asia. Singaporeâ&#x20AC;&#x2122;s unique position as a major trading port and financial centre, combined with a compact geographical area and English-speaking population, means that New Zealandâ&#x20AC;&#x2122;s target market is grouped together in an ideal combination of luxury hotels, restaurants and retailers.

Singapore is a new location

Both expat residents and local Singaporeans are increasing their knowledge and consumption of wine year on year, and according to Euromonitor, around two thirds of the market is made up of New World wine. Working with local partners to deliver a great event, we expect to host a trade tasting attracting leading F&B, retail and media, potentially followed by a consumer tasting.

Tok yo overview

Tokyo is a well-established market for New Zealand wine in Asia, with a consistent programme of events to engage local trade and media. The New Zealand Wine Fair Tokyo aims to capitalise on this awareness by attracting visitors from the press, educators, F&B and retail sectors, and is an excellent opportunity for New Zealand producers to support their local distributors. At the New Zealand Wine Fair Tokyo 2013 we had over 220 attendees across a range of categories, and will look to increase this for the 2014 event. Following winery feedback, we aim to further improve our database to attract a higher quality and quantity of trade attendees from all sectors.

Osaka overview

Osaka is a vibrant city south of Tokyo with a thriving food and beverage scene. New Zealand is making inroads into this predominantly local market, and the New Zealand Wine Fair aims to help in opening the market further. Our Osaka event in 2013 attracted over 180 trade including media, F&B, distributors and educators, and while it is a smaller event than the Tokyo Wine Fair, it is an excellent opportunity for wineries with representation in Osaka to spend time in the market, or for wineries seeking distribution outside of Tokyo to meet potential distributors.

EV ENT CONTACT Sarah Szostak sarah.szostak@nzwine.com P: +64 9 306 5643

New Zealand Winegrowers I nzwine.com/members

...take the opportunity to showcase your brands across Asia by attending all events in this exciting roadshow...

This roadsh ow continues to ProWine Sh anghai - check it ou t!

Summary of event The what & how

Event format • Wines will be shown and poured by the winery representative/importer • The trade tasting will run from 2-6pm. A consumer session may also be held; if so, it will run following the trade session from 7-9pm. Timings may vary • The November Roadshow has been scheduled to enable coordinated travel with the Singapore, Tokyo, Osaka and ProWine-Shanghai events. We hope you take advantage of this opportunity to join us in showcasing your wines across Asia What will I get for my investment? Coordination of venue, equipment, freight logistics, table, signage, collateral, overall event management, advertising, PR, guest recruitment, database, post event statistics and report. The why

• Provide a platform for wineries with distribution to present their wines to quality trade and F&B buyers with a view to increasing sales and listings • Allow wineries seeking representation to make contact with potential distributors • Create an opportunity for wineries to engage with wine consumers The WHO

F&B directors and buyers, restaurateurs, importers/distributors from across Asia, media, sommeliers, wine educators, wine retailers. We would expect around 150-200 trade to attend this event. Suitability for wineries: New to market, existing exporters, regional bodies. conditions

For this event to be a compelling proposition for guests and financially viable for wineries we require a certain number of registrations. Low registrations may lead to the cancellation of this event.

next steps - REGIST R ATION DEADLINE 12 September 2014 — To register for these events log onto - nzwine.com/members then click on NZ Wine Marketing

cost $$ Per City

Small Table (max. 4 wines)

Medium Table (max. 7 wines)

Large Table (max. 12 wines) EV ENT CONTACT

E vents Subscriber

TBC

Non-events Subscriber

TBC

Sarah Szostak sarah.szostak@nzwine.com P: +64 9 306 5643

* A 5% loading will apply if wineries register after the Registration Deadline. Are you an Events Subscriber? To find out, please refer to page 3 or nzwine.com/members then click on NZ Wine Marketing REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event. Please visit nzwine.com/members and go to NZW Wine Registration, to register your wine.

Global Events Programme 2014/15

ProWine China NEW

New event!

Where: Shanghai - China When: 12 – 14 November 2014 overview

The WHO

This event follows on from the New Zealand Wine November Roadshow.

F&B directors and buyers, restaurateurs, importers/distributors, media, sommeliers, wine educators, wine retailers.

ProWine China is a relative newcomer to the Asia wine exhibition scene, and is run by the same team as ProWein, the long-established German show. Taking place within the broader FHC food service exhibition, ProWine China takes up 1.5 halls of a five-hall show. Following the successful premiere of ProWine China in 2013, where producers from 30 nations presented themselves to almost 8,000 trade visitors, exhibitor demand for the 2014 event is high. New Zealand Winegrowers have secured space for a country pavilion for 10-15 wineries. Each winery will have their own branded counter space to show up to eight wines with individual winery branding around the pavilion. This event is a collaboration between NZTE and New Zealand Winegrowers.

Suitability for wineries: New to market, existing exporters, regional bodies. conditions

There is a restricted number of counter spaces on the pavilion so if you wish to participate please ensure you register as soon as possible. There is the opportunity to share a counter with another winery or to participate as a group. *Interest in this event is already high so please ensure you register on time to ensure you receive a space.

Summary of event The what & how

Event format

Supported by NZTE

• New Zealand pavilion at large scale event • New Zealand wineries will have the option to purchase space within the New Zealand pavilion (sizes to be confirmed) What will I get for my investment? Brand new stand and design; design and print of catalogue; all your needs taken care of (glass hire, spittoons, water, coffee, snacks); coordination of venue logistics, equipment, freight logistics, table, signage, collateral, overall event management, advertising, PR, guest recruitment, database, post event statistics and report. The why

• Allow wineries seeking distribution to approach importers/agents • Provide a platform for wineries with distribution to present their wines to top quality trade and F&B buyers with a view to increasing sales and listings • Increase brand awareness of New Zealand Wine throughout Asia • Increase level of knowledge and awareness about New Zealand regions, varieties and wine styles and their points of difference

next steps - REGIST R ATION DEADLINE 5 September 2014 —To register for these events log onto - nzwine.com/members then click on NZ Wine Marketing

EV ENT CONTACT Sarah Szostak sarah.szostak@nzwine.com

cost $$ E vents Subscriber

counter NZD$5,250

P: +64 9 306 5643

Non-events Subscriber

NZD$10,500

New Zealand Winegrowers I nzwine.com/members

Chengdu Tang Jiu Fair 2015 Where: Chengdu - China When: 23-29 March 2015 overview

The WHO

Chengdu, capital of Sichuan province in south west China, is a large ‘Tier Two’ city with a growing population of over 12 million and a burgeoning tech and financial sector, including many Fortune 500 companies.

F&B directors and buyers, restaurateurs, importers/distributors, media, sommeliers, wine educators, wine retailers.

Chengdu Tang Jiu Fair is one of the largest and mostestablished professional exhibitions in China. The scale of the exhibition is huge, with five large halls covering more than 100,000sqm featuring around 3,000 exhibitors and over 300,000 attendees. The show acts as a regional hub, attracting distributors and wholesalers from surrounding provinces to create a very busy, very local atmosphere.

Suitability for wineries: New to market, existing exporters, regional bodies.

New Zealand will have a country pavilion for 10-15 wineries. Each winery will have their own branded counter space with individual winery branding around the pavilion. Seminars will be held inside the pavilion. There will also be a New Zealand Wine conference/networking function held during this event.

conditions

There is a restricted number of counter spaces on the pavilion so if you wish to participate please ensure you register as soon as possible. There is the opportunity to share a counter with another winery or to participate as a group. Only wineries, not distributors, can register for this event.

Organised by NZTE

Summary of event The what & how

Event format • New Zealand pavilion at large scale event • New Zealand wineries will have the option to purchase space within the New Zealand pavilion (sizes to be confirmed) What will I get for my investment? Brand new stand and design; design and print of catalogue; all your needs taken care of (glass hire, spittoons, water, coffee, snacks); coordination of venue logistics, equipment, freight logistics, table, signage, collateral, overall event management, advertising, PR, guest recruitment, database, post event statistics and report. The why

next steps - REGIST R ATION DEADLINE 21 November 2014—To register for these events log onto - nzwine.com/members then click on NZ Wine Marketing

cost $$

counter

E vents Subscriber

NZD$5,500

Non-events Subscriber

NZD$11,000

EV ENT CONTACT Sarah Szostak sarah.szostak@nzwine.com P: +64 9 306 5643

Global Events Programme 2014/15

New Zealand Wine - May Roadshow Where & When: Shanghai /19 May, Beijing /21 May, Guangzhou /26 May, Hong Kong /28 May 2015 Overview of events Shanghai

Shanghai is China’s gateway to the world, a cosmopolitan mega-city that never sleeps. With an everwidening array of five-star hotels, international restaurants and wine bars serving an increasingly sophisticated urban population, Shanghai is China’s largest and most competitive wine market. At the 2014 event, we had over 400 F&B, media, retailers, educators, importers and distributors attend, with participating wineries appreciating the quality of visitors. We will work to ensure that the 2015 event is well attended from all sectors of the trade, and aim to target attendees based on winery goals and objectives by enhancing and expanding databases.

Beijing

Beijing is the capital city of China and home to some 20 million people. The mainly middle-class population is well educated, with relatively high numbers of graduates and government officials. As the second largest wine market in China after Shanghai, Beijing is developing a wine culture that overlaps well with New Zealand’s full-bodied reds and Pinot Noirs, wines that are more relevant to the dense, rich, meaty northern-Chinese cuisine. Capitalising on the success of our 2014 event, we plan to return to Beijing in May 2015 with a strongly New Zealand-branded event, including cultural elements such as Kapa Haka. With over 350 attendees in 2014, we will look to broaden and develop this by increasing F&B, retail and media participation. Guangzhou

Southern China is booming and its leading city is Guangzhou (formerly Canton). The third largest city in China, Guangzhou is a major trading port and service industry hub situated on the Pearl River Delta, across the border from Hong Kong. With local tastes favouring fresh, light clean flavours, we believe that the gateway city to southern China is a good potential market for New Zealand’s white wines and Pinot Noir. For our last event in the city in 2013, we worked with a new event partner and achieved great attendance to the trade tasting, both in quantity and quality. In 2015, we are looking to expand our databases further in this exciting market in order to target the high end decision makers.

HONG KONG

Hong Kong bills itself as Asia’s international wine hub and became a powerhouse for super luxury wine auctions following the abolition of import duty back in 2008. However, its profound connection to the Mainland China market just across the border has seen Hong Kong’s taste for high-end Old World wines dwindle, creating an opportunity for New World wineries to benefit. New Zealand is well-established in Hong Kong, where our white wines are second by import value only to France. To help protect our strong position in Hong Kong’s competitive marketplace, the 2015 event will target trade and consumers in a creative way, in order to draw both quantity and quality of attendees.

EV ENT CONTACT Sarah Szostak sarah.szostak@nzwine.com P: +64 9 306 5643

New Zealand Winegrowers I nzwine.com/members

Make the most of this thriving market and experience all four cities on this tour

Always popular! Sign up for one or all today Summary of event The what & how

Event format • Wines will be shown and poured by the winery representative/importer • The trade tasting will run from 2-6pm. A consumer session may also be held following the trade session from 7-9pm. Timings may vary • The New Zealand Wine - Asia Roadshow for 2015 has been scheduled to enable coordinated travel with the Shanghai, Beijing, Guangzhou and Hong Kong events. We hope you take advantage of this opportunity to join us in showcasing your wines across Asia What will I get for my investment? Coordination of venue, equipment, freight logistics, table, signage, collateral, overall event management, advertising, guest recruitment, database, post event statistics and report. NZTE will also be supporting these events with PR and Media. The why

"Māori performers were first class and did a great job for the exhibitors!"

F&B directors and buyers, restaurateurs, importers/distributors, media, sommeliers, wine educators, wine retailers. Suitability for wineries: New to market, existing exporters, regional bodies. conditions

next steps - REGIST R ATION DEADLINE 30 January 2015 — To register for these events log onto - nzwine.com/members then click on NZ Wine Marketing

cost $$ Per City

Small Table (max. 4 wines)

Medium Table (max. 7 wines)

Large Table (max. 12 wines) EV ENT CONTACT

E vents Subscriber

NZD$1,050

NZD$1,500

NZD$2,000

Sarah Szostak sarah.szostak@nzwine.com

Non-events Subscriber

NZD$2,100

NZD$3,000

NZD$4,000

P: +64 9 306 5643

Global Events Programme 2014/15

Australia HIGHLIGHTS

New Zealand Winegrowers I nzwine.com/members

Sydney, Melbo urne, Brisbane & Pe rth

Australia Events 2014 - 2015

Targeted events that raise awareness of premium, sustainable New Zealand wines and their regional and varietal diversity continues to be the focus of our programme in Australiaâ&#x20AC;&#x2122;s mature market. T he traditional roadshow events forge a bold new path, moving to September/October 2015 to better fit winery and trade calendars and include greater collaboration, consumer engagement and a supporting satellite event programme. Additional tastings coinciding with high level marketing activity plus a presence at the Taste festivals in Sydney and Perth complete the programme providing exposure to a wide range of influencers, decision makers and consumers alike.

Summary of User-Pays Events Australia

EVENT

EVENT DATE

REGISTRATION DEADLINE

New Zealand Wine Tasting (Sydney)

Nov 2014

TBC

Air New Zealand Wine Awards Medal Tasting Melbourne

25 Nov 14

12 Nov 14

Air New Zealand Wine Awards Medal Tasting Brisbane

27 Nov 14

12 Nov 14

Taste of Sydney

12 Mar - 15 Mar 2015

First come, first served

Taste of Perth

1 May - 3 May 2015

First come, first served

RegioNZ Wine Week

Sep/Oct 2015

26 Jun 15

Satellite Event's

See page 26

Global Events Programme 2014/15

New Zealand Wine Tasting NEW Where: Sydney When: November 2014 overview

Just over 30%* of Australia’s regular wine drinkers are based in New South Wales, with the proportion of offpremise packaged wine sales in line with this figure.** It is important that New Zealand Wine maintains a presence with the key influencers in the Sydney market through premium tastings showcasing our world class wine styles. Recognising that events are best attended when considered exclusive or involve an educational aspect, the New Zealand Wine Tasting will take place after the marketing (levy)-led high level master class for A-list trade and media. The tasting will be open to wider trade including on and off premise buyers, sommeliers and wholesaler/distributor principals.

New event!

The tasting will provide key influencers and buyers with an overview of wines from the latest vintage and recently released wines from earlier vintages that may not have been tasted before. The format allows guests to focus on tasting uninterrupted and is a great environment in which to evaluate how New Zealand wines are evolving.

The why ?

• Exposure of your brand to key opinion leaders and buyers • Promote and increase interest in the 2014 vintage whites and newly released wines from previous vintages • Reinforce New Zealand’s position as a world-leading, premium wine producer by presenting a selection of quality, stylistically diverse wines from across the country • Ensure continued loyalty amongst the trade and media and encourage new listing opportunities conditions

Requires participation of a minimum of 100 wines for this event to be a compelling proposition for guests.

*Wine Intelligence Australia Landscapes 2014, **Aztec Liquor Outlook 2014

Summary of event The what & how

Event format • Wines will be poured by New Zealand Winegrowers and trained venue staff • Wines will be shown by variety and region; within aromatics the wines will be ordered by residual sugar levels • Winery principals and Australia based staff are not required to pour, however you are welcome to attend in a networking capacity • A consumer satellite tasting/dinner may be added for interested participating wineries What will I get for my investment? Coordination of all venue and event logistics, marketing and PR, guest recruitment and follow up, invitation and full catalogue production, signage, management of event and post event reporting The WHO

Key influencing Sydney media, on trade buyers, sommeliers, off trade buyers, wholesaler/distributor principals. Anticipating up to 100 trade guests. Suitability for wineries: New to market, existing exporters. next steps - REGIST R ATION DEADLINE TBC — To register for these events log onto - nzwine.com/members then click on NZ Wine Marketing EV ENT CONTACT

Natalie Corkery natalie.corkery@nzwine.com P: +61 3 961 47577 Or Liv Goudie liv.goudie@nzwine.com P: +64 9 916 1560

cost $$

Per wine cost

E vents Subscriber

NZD$290

Non-events Subscriber

NZD$580

New Zealand Winegrowers I nzwine.com/members

Air New Zealand Wine Awards Trophy, Gold and Silver Medal Tastings Where & When: Melbourne / 25 November, Brisbane / 27 November 2014 overview

In Australia’s mature market, the event calendar for trade and media is crowded. It is vital we continue to evolve our event a with premium tastings showcasing New Zealand’s world class wine styles to enhance key influencers’ interest and enthusiasm. The Air New Zealand Wine Awards – regarded as New Zealand's premier wine competition – is highly respected internationally and well known for its rigorous judging process. Taking place just days following the 2014 gala dinner, the Australian trade and media tastings of Gold and Silver Medal winning wines provide an opportunity to celebrate these exceptional wines with key influencers.

the WHO

Key Melbourne and Brisbane media and influencers, on trade buyers, sommeliers, off trade buyers, wholesaler/distributor principals. Anticipating 70-100 trade guests per city. Suitability for wineries: Gold and Silver Medal winning wineries currently exporting to Australia or interested in exporting to Australia. CONDITIONS

Requires participation of a minimum of 100 wines for this event to be a compelling proposition for guests and be financially viable.

Summary of event The what & how

Event format • Wines will be shown by competition category, ordered by medal result • Wines will be self-pour with assistance provided by New Zealand Winegrowers and venue staff • Winery principals and Australia based staff are not required to pour, however you are welcome to attend in a networking capacity • In Melbourne, the tastings will bookend an official lunch function for selected key media and senior wine trade. The afternoon tastings in both Melbourne and Brisbane will be open to wider trade • Consumer satellite events may be added for interested participating wineries and will occur the following Saturday in conjunction with a partnering retailer

Two cities

What will I get for my investment? Coordination of all venue and event logistics, marketing and PR, guest recruitment and follow up, invitation and catalogue production, signage, management of event and post event reporting The why

• Exposure of your brand to 70–100 key opinion leaders and buyers per state • Highlight your brand in Australia within the context of New Zealand’s premier wine competition • Support the promotion of the Air New Zealand Wine Awards in Australia and encourage positive press comment regarding New Zealand Wine’s premium, sustainable and diverse wine offering • Consumer satellite events may be added for interested participating wineries and will occur the following Saturday in conjunction with a partnering retailer next steps - REGIST R ATION DEADLINE Wineries will be contacted after 12 November 2014

cost $$ E vents Subscriber & Non-events Subscriber

per wine cost

EV ENT CONTACT

NZD$380*

Natalie Corkery natalie.corkery@nzwine.com P: +61 3 961 47577 Or

Gold and Silver Medal winning wineries will be contacted on Wednesday 12 November, with wines shipped to Auckland by Monday 17 November for airfreight to event. In market agent deliveries will also be accepted. Cost covers both Melbourne and Brisbane tastings. Please note there is no loading fee applied to Non-events Subscribers participating in this event.

Liv Goudie liv.goudie@nzwine.com P: +64 9 916 1560

Global Events Programme 2014/15

Taste of Sydney and Perth NEW Where & When: Sydney / 12 - 15 March, Perth / 1 - 3 May 2015 Overview of events Looking to raise awareness of your brand in Australia? Looking to engage consumers and sell wine? Taste could be your answer. The Taste festivals are highly successful 3-4 day consumer events held annually around the world. The focus is on celebrating the host city’s unique and progressive dining scene alongside premium food and drink producers. A plethora of interactive attractions keep attendees entertained including wine master classes, cocktail making, chef demonstrations and live music. New Zealand Wine is creating a space at both the Sydney and Perth Taste festivals to promote the best of Brand New Zealand. Wineries have the opportunity to purchase single counter space within a fully customised New Zealand Wine 'alley' at the event, complete with wine garden and seating for guests to enjoy a glass of their favourite New Zealand wine. Bringing together thousands of passionate food and wine lovers, each Taste event provides access to a discerning audience of both consumers and trade exhibitors. The ultimate in ‘permission’ marketing, Taste allows exhibitors to target a demographic that are actively seeking opportunities to sip, sample and shop from a range of premium products and ensure that the next time they seek out a bottle of wine, they choose New Zealand. In addition to the consumer audience, Taste presents an opportunity to showcase your brand to journalists, sommeliers, independent retailers and liquor group buyers – the best in the business are working or visiting Taste. With a dedicated trade break each day, the entire site is clear of visitors allowing exhibitors to mingle with hatted restaurants, their chefs and managers alike in an uninterrupted setting.

25,000+ consumers in Sydney

Wine can be sold by the glass for guests to enjoy at the festival, or by the bottle to take home, subsidising the cost of participation. With only 10 counters available, demand will be high – contact the Global Events team to secure your space.

*Stand concept only

EV ENT CONTACT

Natalie Corkery natalie.corkery@nzwine.com P: +61 3 961 47577 Or Liv Goudie liv.goudie@nzwine.com P: +64 9 916 1560

New Zealand Winegrowers I nzwine.com/members

Your brand here

New event! Summary of event The what & how

Event format • New Zealand Wine alley and wine garden seating area at the festival • 10 counters (1.2m) in the New Zealand Wine alley available (up to four wines recommended) • 5-6 afternoon and evening sessions over the festival period • Wine poured by the winery representative • Wine available for sale to consumers • A stand catalogue listing all wines, RRP’s and winery website will be produced What will I get for my investment? 1.2m counter on a fully customised New Zealand Wine stand, stand catalogue listing, coordination of all event logistics including liaison with event organisers (Brand Events), stand design and build, shared onstand refrigeration facilities, branded counter, support with freight consolidation, management of event and post event reporting, collateral including consumer brochures, varietal and regional guides and pens will be available for you to use. The why

• Exposure of your brand to thousands of discerning consumers; meet and gain feedback • Highlight the price vs quality ratio of New Zealand wines to consumers • Showcase New Zealand’s ability to produce interesting, food friendly and high quality wines • Introduce new and loyal New Zealand wine fans to something different • Subsidise your participation cost through wine sales by the glass and bottle • Align your brand with a premium festival experience in exhibiting alongside a selection of the best restaurants in Australia

17,000+ consumers in Perth

The WHO

Consumers local to each event location. Organisers anticipate attendance up to 25,000 consumers in Sydney and Perth. Suitability for wineries: Existing exporters with good off trade distribution, regional bodies. conditions

Requires participation of 10 producer counters for this event to be financially viable.

next steps - REGIST R ATION DEADLINE First come, first served— To register for these events log onto - nzwine.com/members then click on NZ Wine Marketing Note: Only 10 spaces are available therefore early registration is important. Such is the success of the Taste festivals, 90% of exhibitors sign up for the following year onsite, resulting in consecutive booth spaces at a premium.

cost $$ per city

counter

E vents Subscriber

NZD$2,990

Non-events Subscriber

NZD$5,980

EV ENT CONTACT

Natalie Corkery natalie.corkery@nzwine.com P: +61 3 961 47577 Or Liv Goudie liv.goudie@nzwine.com P: +64 9 916 1560

Global Events Programme 2014/15

RegioNZ Wine Week Where: Melbourne, Sydney, Brisbane, Perth When: September / October 2015

Overview of events In Australia’s mature market, the event calendar for trade and media is crowded. It is vital we continue to evolve our event offering with premium tastings showcasing New Zealand’s world class wine styles to enhance key influencers’ interest and enthusiasm. The RegioNZ Wine Week main tasting will become a biennial New Zealand wine and food event to engage trade, media and consumers, and will move to September / October 2015 to better fit with winery and trade calendars. As the only importing region to hold a tasting event with winemakers and winery principals of this scale in Australia, New Zealand Wine must maximise its competitive advantage of strong brand awareness, proximity to market and educated following of trade and consumers. Held over two days, the events will forge a bold new path, including collaboration with premium New Zealand food producers, Brand New Zealand entities, event sponsors, and further engage consumers through competitions. RegioNZ will emphasise wine and food pairing themes that best suit the market’s desire for an improved connection between wine and gastronomy. A satellite event programme of winemaker dinners and retailer tastings throughout the week will support the main tasting. In-depth, topical seminars will bookend the star attraction – a walk-around tasting of participating wineries clearly defined by region. An importer connect area will also provide an opportunity for wineries seeking representation in Australia to engage with prospective distributors. The tasting will provide key influencers and buyers with an overview of wines from the latest vintage and recently released wines from earlier vintages that may not have been tasted before. The format allows guests to focus on tasting uninterrupted and is a great environment in which to evaluate how New Zealand wines are evolving.

Summary of event The what & how

Four exciting city locations!

Event format • The trade and consumer events will be held separately over two consecutive days • Table space will be allocated based on number of wines entered • Wines will be shown on tables and poured by the winery representative • Wineries will be grouped by region – each region showcased in a clearly defined space • Educational seminars will be a combination of marketing presented (levy) and those representing participating wineries (user pays) • A catalogue will be made available to all attendees listing the wines, RRP’s and distributors Note: In its first year, Perth will remain a smaller, trade-focused event with supporting consumer activities as we build momentum in this emergent market. What will I get for my investment? Coordination of all venue and event logistics, sponsorship procurement and management, marketing, PR and advertising, guest recruitment and follow up, invitation and catalogue production, signage, management of event and post event reporting, coordination of all satellite events.

EV ENT CONTACT

Natalie Corkery natalie.corkery@nzwine.com P: +61 3 961 47577 Or Liv Goudie liv.goudie@nzwine.com P: +64 9 916 1560

New Zealand Winegrowers I nzwine.com/members

“It was perfect for what we sought in terms of information and sampling product and the connections we made will be invaluable in the next 12 months.” - Trade attendee

Targeting trade, media and consumers

The why

• Exposure of your brand to key opinion leaders and buyers • Reinforce and build your key trade and press relationships in Australia • Promote and increase interest in the 2015 vintage whites and newly released wines from previous vintages • Reinforce New Zealand’s position as a world-leading, premium wine producer by presenting a selection of quality, stylistically diverse wines from across the country • Ensure continued loyalty amongst the trade and media and encourage new listing opportunities • Support your distributors/agents • If you are seeking distribution in Australia, these events provide an opportunity to create or follow up on leads • Meet Australian consumers and gain feedback The WHO

Key influencing media, on trade buyers, sommeliers, off trade buyers, wholesaler/distributor principals Anticipating up to 250 trade guests in Melbourne and Sydney; up to 150 trade guests in Brisbane and Perth; up to 300 consumers in all Eastern seaboard states. Suitability for wineries: New to market, existing exporters, regional bodies. conditions

All pouring staff must have the required Responsible Service of Alcohol (RSA) qualifications for the states they are exhibiting in. Requires participation of the following minimum numbers for these events to be a compelling proposition for guests and be financially viable: -

215 wines in Melbourne and Sydney

150 wines in Brisbane

120 wines in Perth

“I have been to several of these events and this year was the best ever.”

Note: An overwhelming number of guests attending the 2014 New Zealand Wine roadshow events commented that they would like to see more wineries present, particularly smaller producers. Participation by regional bodies is also encouraged to ensure we are showcasing the breadth and depth of the country’s wines.

next steps - REGIST R ATION DEADLINE 26 June 2015 — To register for these events log onto - nzwine.com/members then click on NZ Wine Marketing

cost $$ Per City

PER WINE (1- 4)

PER WINE (5- 8)

PER WINE (9- 12 max)

E vents Subscriber

NZD$330

NZD$290

NZD$250

Non-events Subscriber

NZD$660

NZD$580

NZD$500

EV ENT CONTACT

Natalie Corkery natalie.corkery@nzwine.com P: +61 3 961 47577 Or Liv Goudie liv.goudie@nzwine.com P: +64 9 916 1560

Global Events Programme 2014/15

Supplementary Activity NEW Satellite events supporting varietal festivals overview

Are you exhibiting at Pinot Palooza, Game of Rhones, Rootstock Sydney or other externally managed events? New Zealand Winegrowers will maximise your time in market by creating bespoke consumer dinners and educational activities that take advantage of the buzz surrounding these events. Participation in satellite events present an opportunity to engage with consumers a second time outside the busy wine fair environment and to focus on New Zealand’s premium offering within the event theme. The format can be entirely flexible from themed winemaker dinners to intimate tastings (eg. The Great Divide – North vs South: a light hearted look at what side of the straight produces the best Pinot Noir). New Zealand Winegrowers has the in-market resource and consumer database – we just need you and your wine! pinotpalooza.com.au

Each satellite event will require a certain level of participation to proceed. Wineries are invited to express interest with the Global Events team who will put together a proposal based on the external event theme and interested wineries.

New event!

Added promotional opportunities!

EV ENT CONTACT

Natalie Corkery natalie.corkery@nzwine.com P: +61 3 961 47577 Or Liv Goudie liv.goudie@nzwine.com P: +64 9 916 1560

cost $$ E vents Subscriber Non-events Subscriber

per wine NZD$150

NZD$300

New Zealand Winegrowers I nzwine.com/members

Vancouver, To ronto, Montreal, Halifa x

Canada

Events 2014 - 2015

C anada

has been identiﬁed as a growth market for New Zealand Wine and this is reﬂected in this year’s Canada events programme. Because wine retail outlets in most Canadian provinces are run by Liquor Boards, it is important that New Zealand wineries invest in Liquor Board Programmes. T his year we are investigating opportunities to partner with five key Liquor Boards. We will be holding New Zealand Wine Fairs in the major cities of Vancouver, Montreal, Toronto and Halifax, and we will also have a presence at a number of high-profile consumer festivals.

Summary of User-Pays Events Canada

EVENT

EVENT DATE

REGISTRATION DEADLINE

New Zealand in a Glass (Montreal)

5 May 15

21 Nov 14

New Zealand in a Glass (Toronto)

7 May 15

21 Nov 14

New Zealand in a Glass (Halifax)

12 May 15

21 Nov 14

New Zealand in a Glass (Vancouver)

14 May 15

21 Nov 14

BCLDB New Zealand Mini Thematic

May 15

Nov 14

LCBO feature release and in-store promotion

April - May 15

Jul 14

NSLC Feature New Zealand Mini Thematic

6 May - 9 June 15

SAQ Release and In-store Promotion

24 May - 20 June 15

MLCC New Zealand Mini Thematic

Jun - Jul 15

Additional Events

See page 35

TBC Sep 14 TBC

Global Events Programme 2014/15

New Zealand in a Glass - May Roadshow Where & When: Montreal (QC) /5 May, Toronto (ON) /7 May, Halifax (NS) /12 May, Vancouver (BC) /14 May 2015 OVERVIEW OF EVENTS Montreal (Quebec)

Quebec is the second largest market for New Zealand wine in Canada, with New Zealand sales at 210,660 cases and growing by +19.15% (MAT December 2013). Montrealers consume the largest quantity of wine per capita in the country. Quebec consumers traditionally prefer classic European wines, with a passion for red wine, but consumer trends are slowly moving towards New World. The SAQ is committed to grow white wine sales in this market and they believe New Zealand is the category with the most potential for growth in this segment. Each year, New Zealand Winegrowers schedules their events to coincide with the New Zealand Thematic in the SAQ stores. This marketing combination has proven to successfully increase New Zealand wine sales going into the summer season. Toronto (Ontario)

“One of the best run fairs in the industry hands down.”

Ontario remains the number one market for New Zealand wine sales in Canada, with sales of over 273,478 cases per year, growing by 11.38% (MAT Dec 2013). The New Zealand Wine Fair in Toronto is the flagship event in Canada, with over 300 trade and 300 consumers attending each year. For wineries active in Ontario, this event is the ideal platform to showcase wines to the key Liquor Control Board of Ontario (LCBO) buyers, media, on trade sommeliers and buyers, all of whom greatly influence the listings and pull through of wine in this province. Each year, New Zealand Winegrowers schedules their wine events to coincide with the New Zealand Thematic in the LCBO stores. This marketing combination has proven to successfully increase New Zealand wine sales going into the summer season. We will continue to work with the charity Ashley’s Angels from Sick Kids, as well as our media partner the Globe & Mail. Halifa x ( Nova Scotia)

Nova Scotia is the sixth largest market for New Zealand wines in Canada with sales over 12,200 cases per year growing at +5.3% (MAT December 2013). 2015 will mark our first New Zealand in a Glass event in Halifax! It has been a long time coming and has been requested by agents for many years. Having our event just prior to the New Zealand Thematic in the NSLC stores will further support the liquor board in their strategy to grow the New Zealand category and to increase wine sales in the Nova Scotia market. Vancouver ( British Columbia)

British Columbia (BC) is the fourth largest market for New Zealand wine in Canada, with New Zealand sales at 156,300 cases per year and growing by +20.4% (MAT May 2014). Vancouver is the perfect fit for New Zealand wine as it has a highly developed, educated wine market that is excited about food, wine and lifestyle with an appreciation for cool climate wines. Each year, New Zealand Winegrowers schedules their wine events to coincide with the New Zealand Thematic in the BCLDB stores. This marketing combination has proven to successfully increase New Zealand wine sales going into the summer season. New Zealand Winegrowers is pleased to partner with the Vancouver International Wine Festival in hosting a wine and food event to attract wine minded consumers, as well as wine media and trade. EV ENT CONTACT Robert Ketchin & Anik Gaumond anik.gaumond@ketchin.com P: +1 705 444 0195 Or Angela Willis angela@nzwine.com P: +64 9 306 5642

ADDITIONAL EVENTS WINEMAK ER DINNERs

Toronto (Wednesday 6 May TBC) $400ea Vancouver (Wednesday 13 May TBC) $400ea Participation in this event is open to submissions from those wineries participating in New Zealand in a Glass who also have a winery principal travelling to the event. There will be a nominal cost involved to participate in this event; freight costs and wine required will be the participating winery’s responsibility.

New Zealand Winegrowers I nzwine.com/members

SUMMARY OF EVENTS THE WHAT AND HOW

Event format • Wine Fair format, with winery tables attended by agents and/or winery principals • Trade/media session and consumer session, with tasting catalogue provided • Vancouver, Toronto and Halifax - “New Wineries to Market Spec Counter” attended by New Zealand Winegrowers offering up to three products per winery for wineries looking to find an agent and to gain market feedback on their brand (NZD$100 in addition to Event Participation Fee of NZD$600 = NZD$700/sku) • Regional Varietal Counters for Pinot Gris and Pinot Noir. This will be offered to all exhibitors as an additional opportunity to be appraised by the trade and media in a comparative tasting by region (NZD$50/sku - minimum eight skus to proceed) • The wine for this event will be sent by diplomatic shipment • Montreal - due to strict SAQ regulations, we require wineries to complete their event update (including list of wines to be shown) by early December 2014. As we need to ship wines 19 weeks prior to the event, there will be one sea freight shipment from New Zealand. Freight deadline will be early January 2014

“A great venue, lots of terrific wines, some excellent food to sample."

What will I get for my investment? Coordination of venue, equipment, freight logistics, table, signage, collateral, overall event management, advertising, PR, guest recruitment, database, post event statistics and report. THE WHY

• Reinforce New Zealand’s position as a world leading, premium quality wine producer by showing a selection of top quality wines • Raise the profile of New Zealand wines amongst trade • Provide a platform for winery representatives to interact with key trade and media • Opportunity to meet key decision makers and influencers • Gain extra exposure by showcasing your wines on the regional varietal counter manned by a sommelier who will take attendees through the various sub regions and terroir THE WHO

Key trade and liquor board category buyers and product consultants, on trade buyers, restaurateurs, hotel F&B directors and buyers, sommeliers, wine and lifestyle media and educators, bloggers, private wine shop buyers, Cold Wine and Beer store buyers (LRS), import agents, wine loving consumers with high disposable income. Suitability for Wineries: Existing exporters: Ideal for wineries with brands listed in BCLDB or SPEC wholesale warehouse (Vancouver), SAQ or private import warehouse (Montreal), LCBO General List or looking for listing orders with Vintages or promoting their wines in the Agents Consignment Warehouse (Toronto), NSLC General List or looking for listing orders with Specialty or promoting their wines in the Agents Consignment Warehouse. New to Market: Ideal to source an agent and introduce new products to liquor board buyers and private wine shops, wineries looking to grow sales in the Canadian market, regional bodies. CONDITIONS

Agents or principals to pour must have ‘Serve it Right’ or equivalent (Vancouver and Montreal) and ‘Smartserve’ or equivalent (Toronto and Halifax). To be a compelling proposition for trade and consumers, we require the following number of wines as a minimum: Vancouver – 110 wines, Montreal – 125 wines, Toronto – 125 wines, Halifax – 70 wines.

next steps - REGIST R ATION DEADLINE 21 November 2014 — To register for these events log onto - nzwine.com/members then click on NZ Wine Marketing

cost $$ Per City

per wine (max. 6 wines)

ceiling rate (6-12 wines)

EV ENT CONTACT Robert Ketchin & Anik Gaumond anik.gaumond@ketchin.com P: +1 705 444 0195 Or

E vents Subscriber Non-events Subscriber

NZD$600

NZD$3,600 Angela Willis

NZD$1,200

NZD$7,200

angela@nzwine.com P: +64 9 306 5642

Global Events Programme 2014/15

LCBO - Feature Releases and In-store Promotion Where: Ontario

When: New World “Southern Hemisphere” Feature - February, Vintages Release - April / May 2015 overview

The WHO

New Zealand Winegrowers are proud to have a strong working relationship with the Liquor Control Board of Ontario (LCBO) Vintages and General List Departments. New to this year will be the New World Wine Mini Thematic feature where General list products from New Zealand, Chile, Argentina and Australia will be featured in February.

Premium wine buyers - both trade and consumer, LCBO core premium wine consumers.

Each year Vintages runs an annual feature release on New Zealand Wine in the Vintages catalogue to tie in with the New Zealand Wine Fair in Toronto. The feature release goes out to the top 200 LCBO stores with Vintages sections. Vintages offers premium to ultra premium, higher priced wines (CAD$17 to CAD$100), variety, niche products, limited supply and rare wines. 50% of new products make up each Vintages release. In a recent marketing review Vintages highlighted New Zealand Sauvignon Blanc, Pinot Noir, Chardonnay and other white wines as top priority growth categories. They also wish to increase growth in the $20-$25 category for white wine and $30+ for Pinot Noir.

Suitability for wineries: Existing exporters: Suitable only for wines in the market, General List/Vintages and Vintages Essentials repeat purchase conditions

To have general list products in the LCBO at the time of the promotion.

Summary of event The what & how

• End aisle cut case, free standing displays, fridge priority placement, shelf extenders, on pack neck tags, and in-store tastings. More information to follow • FSI and chance to win a trip to New Zealand as an added opportunity for New Zealand wines during the New World Wine feature THE why

• Continue to support our excellent working relationship with both Vintages and General list departments at the LCBO • Increase consumer trial/purchase through promotional features on New Zealand Wine • Continue to build on an annual feature promotion, tying in with our Wine Fair • Promote the New Zealand Wine release through key wine media and influencers • Create consumer awareness and sales for your brand by participating in the promotion • Support New Zealand category objectives of the LCBO who wish to promote and grow the New Zealand Wine category next steps - REGIST R ATION DEADLINE July 2014- Participation promotion opportunities and sign up should be submitted through LCBO tr ade website: doingbusinesswithlcbo.com

EV ENT CONTACT Robert Ketchin & Anik Gaumond

cost $$

anik.gaumond@ketchin.com P: +1 705 444 0195 Or Angela Willis angela@nzwine.com P: +64 9 306 5642

E vents Subscriber

LCBO will invoice selected agencies directly

Non-events Subscriber * A 5% loading will apply if wineries register after the Registration Deadline. Are you an Events Subscriber? To find out, please refer to page 3 or nzwine.com/members then click on NZ Wine Marketing REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event. Please visit nzwine.com/members and go to NZW Wine Registration, to register your wine.

New Zealand Winegrowers I nzwine.com/members

TBC

BCLDB – New Zealand Mini Thematic Where: British Columbia When: May 2015

overview

The WHO

New Zealand Winegrowers are privileged to have a strong working relationship with the British Columbia Liquor Distribution Branch (BCLDB), which runs an annual feature promotion for New Zealand Wine. Very few countries have this opportunity. The BCLDB promotion will take place in the 60 top volume/flagship stores in May 2015, running in conjunction with New Zealand in a Glass in Vancouver.

Premium wine buyers - both trade and consumer, core premium wine consumers.

The 2014 promotion resulted in a very positive lift in sales for the featured brands in the selected stores (+50% over previous month and +55% or + 52,058 bottles over previous year).

Suitability for wineries: Existing exporters: wines must already be listed and have good distribution with the BCLDB. conditions

To have general list or specialty products in the BCLDB at the time of the promotion.

Summary of event The what, why & how

• November 2014 - BC agents required to submit New Zealand wines and select promotional options (on behalf of winery) • January 2015 - BCLDB makes final decision on brands and wines to be included in the promotion options • Promotion options include end aisle cut case display, shelf talker, New Zealand pamphlet with product profile, participation in two consumer tasting seminars at the BCLDB Cambie flagship store, ad in Taste magazine • New Zealand Winegrowers will provide artwork and marketing tag line to ensure key New Zealand Wine messaging is portrayed • New Zealand Winegrowers will conduct a seminar at the Cambie Store. Principals are invited to participate

next steps - REGIST R ATION DEADLINE November 2014 –Sign up opportunities sent to agent

EV ENT CONTACT

cost $$

Robert Ketchin & Anik Gaumond anik.gaumond@ketchin.com P: +1 705 444 0195 Or

E vents Subscriber

TBC

Non-events Subscriber

TBC

Angela Willis angela@nzwine.com P: +64 9 306 5642

Global Events Programme 2014/15

NSLC – New Zealand Mini Thematic Where: Nova Scotia When: 6 May - 9 June 2015

overview

The WHO

New Zealand Winegrowers has negotiated with the Nova Scotia Liquor Corporation (NSLC) to have a mini thematic which will coincide with the first ever New Zealand in a Glass event in Halifax in May 2015.

Premium wine buyers - both trade and consumer, core premium wine consumers, product consultants.

New Zealand Winegrowers will be sending Glenda Williams and Peter Rockwell to New Zealand prior to this event to ensure that more New Zealand wines are selected for this promotion to grow the category. This will be the first New Zealand wine category thematic promotion in some years. Current sales of New Zealand wines at the NSLC is showing solid growth +5.31% MAT December 2013 with annual sales of +12,200 cases.

Suitability for wineries: Existing exporters: wines must already be listed and have good distribution with the NSLC. conditions

Wines must already be listed and have good distribution with the NSLC

Summary of event The what & how

• July - September 2014 - Agents required to submit New Zealand wines and nominate chosen promotional options (on behalf of the winery) • November – December 2014 - NSLC makes final decision on brands and wines to be included in the promotion • New Zealand Winegrowers will provide artwork and marketing tag line to ensure key New Zealand Wine messaging is portrayed • New Zealand Winegrowers will conduct a seminar and training for NSLC Product Consultants. Principals are invited to participate on the panel THe why

• Continue to build on our excellent working relationship with the NSLC • Increase consumer trial/purchase of your brand by participating in the NSLC promotion through promotional features on New Zealand Wine • Continue to build on an annual feature promotion to grow market share in the Nova Scotia market

next steps - REGIST R ATION DEADLINE TBC

EV ENT CONTACT Robert Ketchin & Anik Gaumond

cost $$

anik.gaumond@ketchin.com P: +1 705 444 0195 Or Angela Willis

E vents Subscriber

TBC

Non-events Subscriber

TBC

angela@nzwine.com P: +64 9 306 5642

New Zealand Winegrowers I nzwine.com/members

SAQ - Feature Release and In-store Promotion Where: Quebec When: 24 May - 20 June 2015 overview

The WHO

The Société des alcools du Québec (SAQ) is a provincialowned corporation responsible for the trade of alcoholic beverages in the province of Quebec. The SAQ is held accountable to increase revenues each year by growing wine, beer and spirit sales, and in particular increasing margins wherever possible by selling more premium priced products.

Premium wine buyers - both trade and consumer, SAQ core premium wine consumers.

The New Zealand white wine category is considered a priority category and the Category Manager has high expectations to double the business over the next few years through an aggressive five year marketing plan with the support of the New Zealand wineries listed in the SAQ. Subsequently New Zealand Winegrowers has been asked to coordinate a similar joint promotion to 2013 and 2014 with the SAQ and the listed New Zealand wineries.

Suitability for wineries: Existing exporters: suitable only for wines in the market, General List/Specialty repeat purchase. New to market - Le Cellier may purchase new wines for a feature New Zealand release. conditions

To have general list or specialty products in the SAQ at the time of the promotion.

Summary of event The what & how

• End aisle cut case, free standing displays, fridge priority placement, shelf extenders, on pack neck tags, and in-store tastings • Options being discussed with the SAQ to replace the “10% off Saturday” • Opportunity for any participating New Zealand brands to advertise individually or collectively in SAQ flyer • Le Cellier may offer a feature article on New Zealand wines supported by special releases (midsummer 2015) THE why

• Build a strong brand relationship with the SAQ Category Managers • Create consumer awareness and sales for your brand by participating in the promotion • Support New Zealand category objectives of SAQ, who wish to promote and grow the New Zealand white wine category by 100% in three years (210,700 cases +19.5% MAT December 2013) • Encourage Francophones to embrace New World style New Zealand Sauvignon Blanc and Pinot Noir as they did with California wines (fastest growth category at SAQ) • Entice Quebec media to endorse the many varietals and styles of New Zealand wine

next steps - REGIST R ATION DEADLINE September 2014- Participation promotion opportunities and sign up will be sent to agents and wineries

EV ENT CONTACT

cost $$

Robert Ketchin & Anik Gaumond anik.gaumond@ketchin.com P: +1 705 444 0195 Or

E vents Subscriber

TBC

Non-events Subscriber

TBC

Angela Willis angela@nzwine.com P: +64 9 306 5642

Global Events Programme 2014/15

MLCC – New Zealand Mini Thematic Where: Manitoba When: June - July 2015

overview

The WHO

New Zealand Winegrowers are privileged to have a strong working relationship with the Manitoba Liquor Control Commission (MLCC), and this year we have discussed developing an annual feature promotion for New Zealand Wine. Very few countries have this opportunity. The MLCC promotion will take place in the Tier 1 and 2 flagship stores in June - July 2015.

Premium wine buyers - both trade and consumer, core premium wine consumers, product consultants.

Current sales of New Zealand wines have been exceptional at +22.86% MAT February 2013 with sales of +13,300 cases annually.

Suitability for wineries: Existing exporters: wines must already be listed and have good distribution with the MLCC. conditions

Wines must already be listed and have good distribution with the MLCC.

Summary of event The what & how

• October - November 2014 - Agents required to submit New Zealand wines and select promotional options (on behalf of the winery) • December 2014 - January 2015 MLCC makes final decision on brands and wines to be included in the promotion • New Zealand Winegrowers will provide artwork and marketing tag line to ensure key New Zealand Wine messaging is portrayed • New Zealand Winegrowers will conduct a seminar training for MLCC Product Consultants principals are invited to participate on the panel THE why

• Continue to build on our excellent working relationship with the MLCC • Increase consumer trial/purchase of your brand by participating in the MLCC promotion through promotional features on New Zealand Wine • Continue to build on an annual feature promotion to grow market share in the Manitoba market

next steps - REGIST R ATION DEADLINE TBC EV ENT CONTACT Robert Ketchin & Anik Gaumond anik.gaumond@ketchin.com

cost $$

P: +1 705 444 0195 Or Angela Willis

E vents Subscriber

TBC

Non-events Subscriber

TBC

angela@nzwine.com P: +64 9 306 5642

New Zealand Winegrowers I nzwine.com/members

Additional Events in Canada

DATE

EVENT

LOCATION

TRADE (T) / CONSUMER (C)

24-27 September 2014 Ports of Wine Festival - Halifax, NS T/C October 2014 Kia Ora, Anzac Day - Toronto, ON C 20 October 2014 Visa Infinite Winemaker Dinner - Toronto, ON C 6-9 November 2014 Ottawa Wine & Food Festival, NZ Branded Counter - Ottawa, ON C 20-23 November 2014

Toronto Gourmet Food & Wine Expo, NZ Branded Counter - Toronto, ON C

23 February - 1 March 2015

Vancouver International Wine Festival, NZ Regional Tasting Station - Vancouver, BC T/C

February - March 2015 Private Ski Club Series (4 Saturdays) - Collingwood, ON C 26 April - 2 May 2015 Winnipeg Wine Festival - Winnipeg, MB C July 2015 Royal Canadian Yacht Club NZ Luncheon Toronto, ON C September 2015 Ports of Wine Festival Halifax, NS T/C November 2015 Ottawa Wine & Food Festival, NZ Branded Counter - Ottawa, ON C November 2015

Toronto Gourmet Food & Wine Expo, NZ Branded Counter - Toronto, ON C

Wineries and agents will be contacted via email with further details on each event.

EV ENT CONTACT Robert Ketchin & Anik Gaumond anik.gaumond@ketchin.com P: +1 705 444 0195 Or Angela Willis angela@nzwine.com P: +64 9 306 5642

Global Events Programme 2014/15

Europe HIGHLIGHTS

New Zealand Winegrowers I nzwine.com/members

Europe

Events 2014 - 2015 Our 2014-2015 Europe events programme will see the return of the incredibly successful Annual Trade Tastings and the New Release Trade Tasting. Alongside these there will also be the opportunity to participate in additional consumer shows including New Zealand Winegrowers' first ever consumer event in Stockholm. We will have a presence at the centrepiece of our European activity, ProWein 2015, and will introduce a trade tasting in Berlin.

Summary of User-Pays Events Europe

EVENT

EVENT DATE

The Three Wine Men Consumer Fair (York)

26 Sep - 27 Sep 14

REGISTRATION DEADLINE 7 Aug 14

New Zealand Wine Trade and Consumer Tasting (Stockholm) 7 Oct 14

15 Aug 14

New Zealand Wine Trade Tasting (Berlin)

8 Oct 14

15 Aug 14

The Three Wine Men Consumer Fair (Cardiff)

11 Oct - 12 Oct 14

5 Sep 14

New Release Trade Tasting (London)

22 Oct 14

5 Sep 14

FIZZ

23 Oct 14

5 Sep 14

The Wine Gang (London)

15 Nov 14

12 Sep 14

The Wine Gang (Bath)

22 Nov 14

12 Sep 14

The Wine Gang (Edinburgh)

29 Nov 14

12 Sep 14

The Three Wine Men Consumer Fair (Manchester)

29 Nov - 30 Nov 14

12 Sep 14

The Three Wine Men Consumer Fair (London)

6 Dec - 7 Dec 14

12 Sep 14

Annual Trade and Consumer Tasting (London)

20 Jan 15

24 Oct 14

Annual Trade and Consumer Tasting (Dublin)

22 Jan 15

24 Oct 14

ProWein International Wine Fair (D端sseldorf)

15 Mar - 17 Mar 15

24 Oct 14

Foodies Festival

May - Aug 15

TBC Global Events Programme 2014/15

Three Wine Men - Consumer Events Where & When: York /26-27 September, Cardiff /11-12 October, Manchester /29-30 November, London /6-7 December 2014 overview

The WHO

Through exhibiting at the Three Wine Men events, which began in 2011, we aim to present New Zealand’s premium wines to consumers, to broaden horizons and ensure that the next time they are shopping for wine they choose New Zealand. With the backing of key wine opinion formers Olly Smith, Oz Clarke and Tim Atkin MW, these events allow consumers to build their confidence in wine and make more knowledgeable purchase decisions. Attracting a high proportion of younger visitors, the events allow us to tap into the 6.9 million UK regular wine drinkers under the age of 35, who are more likely than over 35s to buy wine over £8*. It is important to firmly cement New Zealand wines in their repertoire as the next generation of wine drinkers.

Consumers local to each event location, expected number of guests 1500 per location. Suitability for wineries: Only for existing exporters with good off trade distribution. conditions

Require participation of a minimum 14 wines for this event to be financially viable, it is possible for wineries to enter more than one wine on the table.

*Wine Intelligence, Vinitrac UK

Summary of event The what & how

Event format • Table with wines poured by New Zealand Winegrowers staff • Winery principals and UK-based staff are not required to pour samples on the stand • Wines shown by varietal and region, and sampled from the table • In Cardiff, Manchester and London, Olly Smith will host a New Zealand masterclass, this will be funded by levy and wines selected will be from those that have performed well in the blind tastings held in Auckland and are available in the UK off trade What will I get for my investment? Coordination with event organisers - equipment, freight logistics; exposure to organisers database PR, guest recruitment; full catalogue showing wine details, RRP and stockists available to visitors; post event feedback report available to all participants. The why

• Highlight the price vs quality ratio of New Zealand wines to consumers • Support key wine opinion formers • Contribute to ensuring continued consumer demand for New Zealand wine brands • Introduce loyal New Zealand wine fans to something new next steps - REGIST R ATION DEADLINE York – 7 August 2014, Cardiff – 5 september 2014, Manchester – 12 september 2014, London – 12 september 2014 To register for these events log onto - nzwine.com/members then click on NZ Wine Marketing

EV ENT CONTACT

Sarah Shepherd sarahs@nzwine.com P: +44 207 973 8079 Or Liv Goudie liv.goudie@nzwine.com P: +64 9 916 1560

cost $$

Per Wine Cost

E vents Subscriber

NZD$350 (£150)

Non-events Subscriber

NZD$700 (£300)

New Zealand Winegrowers I nzwine.com/members

New Zealand Wine Trade & Consumer Tasting Where: Stockholm, Sweden When: 7 October 2014 overview

The WHO

The growing success of New Zealand wine in the Swedish wine market is apparent. While Sweden may not be a huge wine market on a global scale, it leads the way in terms of market penetration; nine out of 10 adults in the Nordics are wine drinkers. New Zealand's market share has gone up by 33% since 2008*. The more we learn about the Swedish consumer the more this market appeals. In general, they drink regularly, enjoy trying new and different styles and have an equal male/ female consumer split with a good income. Offering a consumer tasting in Stockholm for the first time should increase awareness of New Zealand wine amongst Swedish consumers. With their aptitude for trying new styles we aim to put across our premium and diverse message.

European and international press, ontrade buyers/sommeliers/sommelier schools and sales agents, retail buyers, importers/distributors, consumers and wine club members local to Stockholm area. We would expect around 150 trade and 225 consumers to attend.

*Wine Intelligence 2013

Suitability for wineries: New to market, existing exporters, regional bodies. conditions

Require participation of a minimum 25 wines and 12 tables or equivalent for this event to be a compelling proposition for guests and financially viable.

Summary of event The what & how

Event format • Wines will be shown on table and poured by the winery representative/importer, or they can be on a self pour table if you have no one in market to do this • A masterclass will run alongside the trade event, this will be funded by levy and wines selected will be from those that have performed well in the blind tastings held in Auckland • The trade tasting will run from 12-5.30pm, the consumer event will run from 5.30-7.30pm What will I get for my investment? Coordination of venue, equipment, freight logistics, table, signage, collateral, overall event management, advertising, PR, guest recruitment, database, post event statistics and report. The why

• New Zealand wine enjoys a good relationship with the New Zealand buyer for the Swedish Monopoly, Systembolaget, who regularly attends UK tastings to get a broad overview of the styles currently available. At our 2013 Stockholm tasting, 15 Systembolaget store staff attended • Meet and support your agents in market to boost your brands • Provide opportunities for wineries seeking representation to be seen by importers • To support the High Impact Wine Project in association with NZTE; making more of an impact in Sweden could help prove the case for further investment in this market next steps - REGIST R ATION DEADLINE 15 August 2014 — To register for these events log onto - nzwine.com/members then click on NZ Wine Marketing

EV ENT CONTACT

cost $$

Per Wine Cost (1-5 wines)

Table (6-12 wines)

E vents Subscriber

NZD$300

NZD$2,000

Non-events Subscriber

NZD$600

NZD$4,000

Sarah Shepherd sarahs@nzwine.com P: +44 207 973 8079 Or Liv Goudie liv.goudie@nzwine.com P: +64 9 916 1560

Global Events Programme 2014/15

New Zealand Wine Trade Tasting Where: Berlin, Germany NEW When: 8 October 2014 overview

The WHO

The High Impact NZTE/New Zealand Winegrowers Wine Project (HIP) in Germany has come together over the last two years and raised awareness of New Zealand wine in this market. We have decided to host another trade tasting, this time in Berlin, to capitalise on the thriving wine market in this vibrant city. Germany has a strong economy, and a population interested in food and drink. The retail sector is becoming more diverse and with 45 million wine drinkers, half of whom drink at least once per week, it is one of the biggest global wine markets*.

European and international press, on-trade buyers/sommeliers and sales agents, retail buyers, importers/ distributors, local to Berlin area. We would expect around 50 trade to attend.

By partnering with PR agency Häberlein & Mauerer, we are aiming to attract 50 guests to this trade only event. *Wine Intelligence 2013

Suitability for wineries: New to market, existing exporters, regional bodies. conditions

Require participation of a minimum 15 wines and six tables or equivalent for this event to be a compelling proposition for guests and financially viable.

Summary of event The what & how

Event format • Wines will be shown on table and poured by your winery representative/importer, or they can be on a self pour table if you have no one in market to do this • A masterclass will run alongside the trade event. This will be funded by levy and wines selected will be from those that have performed well in the blind tastings held in Auckland • The trade tasting will run from 2-6pm

New event!

• This is an opportunity to engage with buyers and key opinion formers in the German market • Meet and support your agents in market to boost your brands • Provide opportunities for wineries seeking representation to be seen by importers • To support the High Impact Wine Project in association with NZTE; making more of an impact in Germany could help prove the case for further investment in this market

next steps REGIST R ATION DEADLINE 15 August 2014 —To register for these events log onto - nzwine.com/members then click on NZ Wine Marketing

EV ENT CONTACT

Sarah Shepherd sarahs@nzwine.com P: +44 207 973 8079 Or Liv Goudie liv.goudie@nzwine.com P: +64 9 916 1560

cost $$

Per Wine Cost (1-5 wines)

Table (6-12 wines)

E vents Subscriber

NZD$275

NZD$1,500

Non-events Subscriber

NZD$550

NZD$3,000

New Zealand Winegrowers I nzwine.com/members

New Release Trade Tasting Where: London, UK When: 22 October 2014 overview

The WHO

The New Release tasting is an invite only, self pour event for A list trade and media, held annually in the penthouse of New Zealand House. With stunning views over London, a central location and straightforward layout, the event always secures attendance from the top wine media and buyers.

A list on-trade, media, importers/ distributors, off-trade - supermarket buyers, virtual retailers, multiple off licences, independent retailers. In addition: As part of the High Impact Wine project two influencers from Sweden and the Netherlands and two sommeliers from Germany will be brought over for the event. We anticipate in excess of 100 guests. Suitability for wineries: New to market, existing exporters.

The aim is for key influencers and buyers to get a good overview of wines from the latest vintage, and newly released wines from previous vintages that they may not have had the chance to taste before. The style of the event allows visitors to focus on tasting uninterrupted; it is a great environment in which to evaluate how New Zealand wines are evolving.

conditions

Require participation of a minimum 170 wines for this event to be a compelling proposition for guests and financially viable.

Summary of event The what & how

Event format

“New Zealand’s wines continue to capture our palates in the UK – here are the best new releases”

• This is a self pour event. All wines will be displayed by varietal, vintage, price point and within aromatics by residual sugar • The alcohol level and residual sugar for each wine will be listed alongside each entry in the catalogue • Wineries are not required to attend as this is a self pour tasting What will I get for my investment? Coordination of all logistics, marketing, catalogue production, management of event and post event reporting The why

• To help promote and increase interest in the new 2014 vintage whites and newly released wines from previous vintages • If you are seeking distribution in the UK this is a good opportunity to present your wines to importers • Put your wines in front of buyers with listing opportunities and permit them to get an overview of the styles available • To provide press with ideas for articles and to encourage positive press comment over the coming year next steps - REGIST R ATION DEADLINE 5 September 2014 — To register for these events log onto - nzwine.com/members then click on NZ Wine Marketing

EV ENT CONTACT

cost $$

Per Wine Cost

E vents Subscriber

NZD$320

Non-events Subscriber

NZD$640

Sarah Shepherd sarahs@nzwine.com P: +44 207 973 8079 Or Liv Goudie liv.goudie@nzwine.com P: +64 9 916 1560

Global Events Programme 2014/15

Fizz Where: London, UK When: 23 October 2014 overview

The WHO

Fizz was created in 2013 by Ben Campbell Johnston, joint founder and organiser of the successful Big Fortified Tastings. An event dedicated to sparkling wines brings together buyers, press and opinion formers to benchmark sparkling wines alongside each other in a commercial environment. At the 2013 tasting, 334 wines from 10 countries were poured to over 300 attendees, including key press such as Jane Macquitty, Jane Parkinson and Steven Spurrier, on trade buyers from Chez Bruce, Hotel du Vin and Gordon Ramsay and retail buyers from Marks & Spencer, Morrisons, Waitrose, Majestic Wine and many independent retailers. If putting your sparkling wine amongst these buyers and media appeals to you get in touch.

On and off trade buyers, importers, media, both local and national. In excess of 300 guests are expected to attend. Suitability for wineries; New to market, and existing exporters. conditions

Require participation of a minimum 12 wines for this event to be financially viable. It is possible for wineries to enter more than one wine on the table.

Summary of event The what & how

Event format • Table with wines poured by New Zealand Winegrowers staff or local winery representative if you have one • Wines will be shown in price order What will I get for my investment? Coordination with event organisers - equipment, freight logistics; exposure to organisers database - PR, guest recruitment; full catalogue showing wine details, contacts, RRP and method available to visitors; post event feedback report available to all participants. The why

• To spread the message that premium quality sparkling wines are being produced in New Zealand in a range of styles and at different price points • To show trade buyers what is currently available from the New Zealand sparkling wine category and how this could fit into their listings • Impress media with styles produced with view to obtaining positive press coverage • Show importers sparkling producers looking for UK representation next steps REGIST R ATION DEADLINE 5 September 2014 — To register for these events log onto - nzwine.com/members then click on NZ Wine Marketing

EV ENT CONTACT

Sarah Shepherd sarahs@nzwine.com P: +44 207 973 8079 Or Liv Goudie liv.goudie@nzwine.com P: +64 9 916 1560

cost $$

Per Wine Cost

E vents Subscriber

NZD$250

Non-events Subscriber

NZD$500

New Zealand Winegrowers I nzwine.com/members

The Wine Gang - Consumer Events Where & When: London /15 November, Bath /22 November, Edinburgh /29 November 2014 overview

The WHO

The mission of The Wine Gang is simple: to help the UK to buy smarter and drink better. The Gang publish their tasting notes through a subscription-based website and monthly email reports which have a loyal membership of wine loving consumers. In addition, The Wine Gang members Anthony Rose, Jane Parkinson, David Williams, Joanna Simon and Tom Cannavan have an impressive monthly reach of 23 million consumers via quality titles such as The Observer, The Independent, BBC One’s Saturday Kitchen, Scottish Television (STV) and House & Garden. Their website enjoys 65,000 unique visitors per month and, between them, they entertain around 60,000 Twitter followers.

Consumers local to each event location, expected number of guests 500 per location. Suitability for wineries: Only for existing exporters with good off trade distribution. conditions

Require participation of a minimum 12 wines for this event to be financially viable. It is possible for wineries to enter more than one wine on the table.

Our plan is to take a table at their events and promote New Zealand’s wines to the UK’s most discerning wine enthusiasts. In addition, as generic body exhibitor we benefit from a “Spotlight” pop-up session fronted by one of The Wine Gang at each event!

Summary of event The what & how

Event format • Table with wines poured by New Zealand Winegrowers staff • Winery principals and UK-based staff are not required to pour samples on the stand • Wines shown by varietal and region, wines are sampled from the table What will I get for my investment? Coordination with event organisers - equipment, freight logistics; exposure to organisers database - PR, guest recruitment; full catalogue showing wine details, RRP and stockists available to visitors; post event feedback report available to all participants. The why

• Highlight the price vs quality ratio of New Zealand wines to consumers • Support key wine opinion formers • Contribute to ensuring continued consumer demand for New Zealand wine brands • Introduce loyal New Zealand wine fans to something new next steps REGIST R ATION DEADLINE 12 September 2014 — To register for these events log onto - nzwine.com/members then click on NZ Wine Marketing

EV ENT CONTACT

cost $$

Per Wine Cost

E vents Subscriber

NZD$230 (£100)

Non-events Subscriber

NZD$ 460 (£200)

Sarah Shepherd sarahs@nzwine.com P: +44 207 973 8079 Or Liv Goudie liv.goudie@nzwine.com P: +64 9 916 1560

Global Events Programme 2014/15

Annual Trade & Consumer Tasting Where: London, UK When: 20 January 2015

“Thanks so much for organising a great tasting on Tuesday in London. The quality of press attending was terrific..."

overview

The WHO

The New Zealand London Annual Trade Tasting has firmly cemented itself in the busy London wine trade calendar. With events running almost daily year round it is important to keep things fresh whilst ensuring we retain the parts of the event visitors come for engaging with producers, tasting the latest vintage, discovering an interesting angle for an article and generally keeping up to date with how New Zealand wines are progressing. At the 33rd edition of this event in January 2014 we were proud to showcase over 400 wines from 75 wineries to 450 trade and 350 consumers. We had plenty to show visitors including Oz Clarke, Tim Atkin MW, Matthew Jukes, Jane Macquitty, Antony Rose and Jamie Goode, which resulted in some positive feedback in the national press. January 2015 will see us back in our new venue, Lindley Hall, which was praised by exhibitors and visitors alike. There will be plenty to keep visitors engaged including masterclasses and self pour tables, but the main focus will be on the tables of exhibitors, as ever the star attraction.

Local and national visitors from the ontrade, importer/distributor/wholesaler, retailer, press, education, hotel, caterers. In addition: As part of the High Impact Wine project two influencers from Sweden and the Netherlands and two sommeliers from Germany will be brought over for the event. Suitability for wineries: New to market, existing exporters, regional bodies. We expect 450 trade and 350 consumers to attend. conditions

Require participation of a minimum 30 large tables and 100 per wine entries or equivalent for this event to be a compelling proposition for guests and financially viable.

Summary of event The what & how

Event format • Wines will be shown on tables and poured by the winery representative/importer, or they can be on the New Zealand Winegrowers table if you have no one in market to do this • A masterclass will run during the trade event. This will be funded by levy and wines selected will be from those that have performed well in the blind tastings held in Auckland • The trade tasting will run from 10am-5pm, the consumer event will run from 5.30pm-8.30pm What will I get for my investment? Coordination of venue, equipment, freight logistics, table, signage, collateral, overall event management, advertising, PR, guest recruitment, post event statistics and report, potential post event write ups in key publications. The why

• Exposure to the market for your brands • Reinforce and build your key trade and press relationships in the UK • If you are looking for distribution in the UK this would be a good way to start or follow up on existing leads • Meet UK consumers and gain feedback next steps - REGIST R ATION DEADLINE 24 october 2014 — To register for these events log onto - nzwine.com/members then click on NZ Wine Marketing

EV ENT CONTACT

Sarah Shepherd sarahs@nzwine.com P: +44 207 973 8079 Or Liv Goudie liv.goudie@nzwine.com P: +64 9 916 1560

cost $$

Per Wine (NZWG table)

PER WINE (Importer table, max 12 wines)

Large Table (max. 16 wines)

E vents Subscriber

NZD$350

NZD$300

NDZ$3,500

Non-events Subscriber

NZD$700

NZD$600

NZD$7,000

New Zealand Winegrowers I nzwine.com/members

Annual Trade & Consumer Tasting Where: Dublin, Ireland When: 22 January 2015 overview

The WHO

The Annual Tasting in Dublin is a very important date in the wine trade calendar in Ireland. There is always a great level of attendance with key members of both the on and off trade, press and importers, with plenty looking for New Zealand brands to represent in this market.

Local and national visitors from on-trade, importers, off licences & groups, press, hotels, supermarket groups. We expect 150 trade and 150 consumers to attend. Suitability for wineries: New to market, existing exporters, regional bodies.

The event benefits from the experience and contacts of Jean Smullen, who is a key member of the trade herself, presenting a wine slot on a nationwide radio station, writing a wine column for Sunday newspapers and trade publications as well as TV wine slots. Jean is also an international wine judge at numerous internationally recognised competitions. She has been organising wine events for wine producing countries and regions for 15 years and always manages to use her extensive contacts to pull in the key members from all sectors of the trade to this event.

conditions

Require participation of a minimum two large tables and 18 medium tables or equivalent for this event to be a compelling proposition for guests and financially viable.

A masterclass will run prior to the trade event. This usually attracts around 50 people who go to the trade tasting afterwards, ensuring a great start to the event.

“...thank you for another very good New Zealand tasting. ...it was great to see such a crowd this year”

Summary of event The what & how

Event format • Wines will be shown on tables and poured by the winery representative/importer, or they can be on the New Zealand Winegrowers table if you have no one in market to do this • A masterclass will run in the hour prior to the trade event opening, this will be funded by levy and wines selected will be from those that have performed well in the blind tastings held in Auckland • The trade tasting will run from 2-6pm, the consumer event will run from 6.30-8.30pm What will I get for my investment? Coordination of venue, equipment, freight logistics, table, signage, collateral, overall event management, advertising, PR, guest recruitment, post event statistics and report, potential post event write ups in key publications The why

• Exposure to the market for your brands • Reinforce and build your key trade and press relationships in Ireland • If you are looking for distribution in Ireland this would be a good way to start or follow up on existing leads • Meet Irish consumers and gain feedback next steps - REGIST R ATION DEADLINE 24 october 2014 — To register for these events log onto - nzwine.com/members then click on NZ Wine Marketing

cost $$

Per Wine (NZWG table)

medium Table (max. 12 wines)

Large Table (max. 16 wines)

E vents Subscriber

NZD$350

NDZ$2,300

NDZ$2,750

Non-events Subscriber

NZD$700

NZD$4,600

NZD$5,500

EV ENT CONTACT

Sarah Shepherd sarahs@nzwine.com P: +44 207 973 8079 Or Liv Goudie liv.goudie@nzwine.com P: +64 9 916 1560

Global Events Programme 2014/15

ProWein Where: Düsseldorf, Germany When: 15-17 March 2015 overview

The WHO

2015 will see the 21st edition of ProWein. For three days Düsseldorf becomes a global hub for the wine sector, attracting international wholesale, retail and specialist retail visitors alongside professionals from the restaurant and hotel industry.

Specialist retailers, other retail, wholesalers, gastronomy, hotel business, other service industry. Visitors from Germany 55%; Other: The Netherlands, France, UK, Belgium, Spain, Italy, Austria, Sweden, USA.

New Zealand Winegrowers have been participating in ProWein since 2004, and winery participation has increased year on year. In 2014 there were 40 different New Zealand wineries at ProWein, 21 on the New Zealand Winegrowers stand, six exhibiting independently and 22 on their distributor stands.

50,000+ VISITORS

47 COUNTRIES 70% MANAGERIAL POSITIONS

4830

EXHIBITORS

“Can’t say enough how much I enjoyed the time there and the number of leads I’ve got” “I am confident we have picked up some new business..." EV ENT CONTACT

Sarah Shepherd sarahs@nzwine.com P: +44 207 973 8079 Or Liv Goudie liv.goudie@nzwine.com P: +64 9 916 1560

In addition, 2015 will include a comprehensive PR campaign run by Häberlein & Mauerer, the PR agency working on the High Impact Wine project in Germany in association with NZTE. The aim of this will be to achieve maximum contact and interaction with importers, trade, sommeliers, journalists and bloggers at a preview event, master classes, mini tastings and with the wineries on stand.

70% of visitors have managerial positions. In excess of 50,000 visitors. Suitability for wineries: New to market, existing exporters, regional bodies. conditions

Require participation of a minimum 15 counters and 12 wineries showing 1-4 wines for this to be financially viable.

Summary of event The what & how

Event format • ProWein will be open to visitors each day from 9am-6pm. Winery representatives will be required on stand at all times during opening hours to pour samples from their counter/area. It is advisable to bring a colleague to do this if you will be having meetings • Pre event trade session will be held on Saturday 14 March • Masterclasses and mini on stand tastings will be held during show opening hours What will I get for my investment? Brand new stand and design for 2015; liaison with Messe Düesseldorf for online and print catalogue entry; design and print of catalogue; all your needs taken care of: glass hire, spittoons, water, coffee, snacks. Meeting Facilites: Option 1: - Bookable shared meeting area on stand. Option 2: - Own meeting table on stand. Häberlein & Mauerer PR campaign to bring visitors to the stand; opportunity to take part in preview event and run your own on stand tasting; collateral including pens, maps, varietal and regional guides. The why

• Have an opportunity to gain new listings in European markets and raise awareness of your brands • Talk to existing importers who may be interested in adding New Zealand wine brands to their portfolio • Gain access to multiple European and global markets at one event • To support the High Impact Wine Project in association with NZTE, making more of an impact in Germany could help prove the case for further investment in this market next steps - REGIST R ATION DEADLINE 24 october 2014 — To register for these events log onto - nzwine.com/members then click on NZ Wine Marketing

cost $$

Option 1 (1-4 max wines)

Option 2 (max 8 wines)

E vents Subscriber

NZD$4,250

NZD$8,500

Non-events Subscriber

NZD$8,500

NZD$17,000

New Zealand Winegrowers I nzwine.com/members

Foodies Festival - Consumer Events NEW Where: London, Cheshire, Bristol, Edinburgh,

Hove, Oxford

When: May - August 2015 overview

The WHO

The Foodies festivals are very successful three day consumer shows held annually in a number of locations around London plus Cheshire, Bristol, Edinburgh, Hove and Oxford. The focus is on great quality food and drink with chef demonstrations, a drinks theatre, restaurant tents and producers markets. Consumers pay around £15 for a day ticket and each show attracts in excess of 20,000 visitors over the course of the three days.

Consumers: each masterclass seats 100 consumers.

The opportunity we are offering is to be featured in a New Zealand Wine masterclass which will be held on each day in the drinks theatre section of the event. Hosted by Charles Metcalfe, around 100 people will taste six New Zealand wines. They will also receive details of where the wines can be purchased locally.

Suitability for wineries: Existing exporters with good UK off trade distribution. conditions

Require participation of a minimum six wines per masterclass to make this a compelling proposition for guests and financially viable.

Summary of event The what & how

Event format • Wines will be poured to 100 consumers who will be seated to attend a New Zealand focussed masterclass presented by Charles Metcalfe • There will be one masterclass on each day of the three day events • Charles will present and allow consumers to taste each wine • Details of each wine and where it can be purchased will be available to attendees What will I get for my investment? Logistics – deliver samples to Charles Metcalfe and he will transport to venue, presentation of your wine, printing of stockist information

New event!

The why

• Highlight the price vs quality ratio of New Zealand wine to consumers • Support key wine opinion former Charles Metcalfe • Good exposure for your brand in an engaged environment

next steps - REGIST R ATION DEADLINE May 2015 — To register for these events log onto - nzwine.com/members then click on NZ Wine Marketing

cost $$

EV ENT CONTACT Per Wine Cost

E vents Subscriber

TBC – Usually around $150 per wine

Non-events Subscriber

TBC - Usually around $300 per wine

Sarah Shepherd sarahs@nzwine.com P: +44 207 973 8079 Or Liv Goudie liv.goudie@nzwine.com P: +64 9 916 1560

Global Events Programme 2014/15

USA

HIGHLIGHTS

New Zealand Winegrowers I nzwine.com/members

New York, San Francisco , Chicago

USA

Events 2014 - 2015 T his yearâ&#x20AC;&#x2122;s event programme will see us return to both San Francisco and New York for our popular New Zealand Wine Fairs, the only focused and comprehensive tastings of New Zealand wines in the USA. In 2014-2015 we will also be taking part in Around the World in 80 sips, top consumer events that reach a broad wine loving audience. New to this years programme, we are offeringself-pour tastings for the trade and media in Chicago and one other United States City.

Summary of User-Pays Events USA

EVENT

EVENT DATE

REGISTRATION DEADLINE

New Zealand Wine Trade Tasting (Chicago)

30 Oct 14

5 Sep 14

New Zealand Wine Trade Tasting (TBC)

Mar 15

16 Jan 15

New Zealand Wine Fair (San Francisco)

27 Apr 15

30 Jan 15

New Zealand Wine Fair (New York)

30 Apr 15

30 Jan 15

Bottlenotes - Around the world in 80 sips

TBC

Global Events Programme 2014/15

New Zealand Wine Trade Tasting NEW Where: Chicago, IL When: 30 October 2014

New event!

overview

The WHO

2010/11 was the last time we held a self pour event in Chicago so it is time to return to this successful market!

This event is open to trade, media, sommeliers and bloggers.

To make the most of the excitement and Kiwi influence taking over the city on Saturday 1 November for the All Blacks match, New Zealand Winegrowers will be holding a masterclass where wines will be selected from those that have performed well in the blind tastings held in Auckland. This will be for a small group of key trade and media. Immediately following this master class we will host a self pour tasting and open it up to additional trade and media located in the Chicago area.

Suitability for wineries: New to market, existing exporters, regional bodies. conditions

We require participation of a minimum 80 wines to make this financially viable.

Summary of event The what & how

Event format • Wines will be arranged by varietal, vintage and region • Winery principals and US-based staff are not required to pour wines on the stand What will I get for my investment? Coordination of venue, equipment, freight logistics, table, signage, collateral, overall event management, advertising, PR, guest recruitment, post event statistics and report, potential post event write ups in key publications. The why

• To reinforce New Zealand’s position as a world-leading, premium quality wine producer by showing a selection of top quality wines from New Zealand • To showcase New Zealand’s diversity by region and varietal • To extend and grow our audience in this market • To ensure continued loyalty amongst the trade/media and to encourage new business opportunities • To grow listings and support sales of New Zealand wine amongst retailers, the on-trade and distributors

next steps - REGIST R ATION DEADLINE 5 September 2014 — To register for these events log onto - nzwine.com/members then click on NZ Wine Marketing

EV ENT CONTACT

David Strada P: +1 415 567 5511 dstrada@earthlink.net Ranit Librach P:+1 212 254 2729 ranit.nzwine@gmail.com Or Liv Goudie liv.goudie@nzwine.com P: +64 9 916 1560

cost $$

Per Wine Cost

E vents Subscriber

NZD$290

Non-events Subscriber

NZD$580

New Zealand Winegrowers I nzwine.com/members

New Zealand Wine Trade Tasting NEW Where: TBC When: Winter / Spring 2015 overview

The WHO

Similar to the Chicago event, we will look to hold a self pour tasting following a masterclass in either Las Vegas or Miami. The self pour event will be held immediately following the masterclass and we will open up this event to additional trade and media.

This event is open to trade, media, sommeliers, bloggers, etc.

In 2013/14 we held a master class in both Las Vegas and Miami, and both cities were eager for more New Zealand Wine events and a broader selection of wines to taste. Both markets have a growing sommelier, as well as trade, population which makes them ideal markets to target.

Suitability for wineries: New to market, existing exporters, regional bodies. conditions

Require participation of a minimum 80 wines to make this financially viable.

Summary of event The what & how

• To reinforce New Zealand’s position as a world-leading, premium quality wine producer by showing a selection of top quality wines from New Zealand • To showcase New Zealand’s diversity by region and varietal • To extend and grow our audience • To ensure continued loyalty amongst the trade/media and to encourage new business opportunities • To grow listings and support sales of New Zealand wine amongst retailers, on-trade and distributors

New event!

next steps - REGIST R ATION DEADLINE 16 January 2015 — To register for these events log onto - nzwine.com/members then click on NZ Wine Marketing

EV ENT CONTACT

cost $$

Per Wine Cost

E vents Subscriber

NZD$290

Non-events Subscriber

NZD$580

David Strada P: +1 415 567 5511 dstrada@earthlink.net Ranit Librach P:+1 212 254 2729 ranit.nzwine@gmail.com Or Liv Goudie liv.goudie@nzwine.com P: +64 9 916 1560

Global Events Programme 2014/15

New Zealand Wine Fair Where & When: San Francisco / 27 April, New York City / 30 April 2015

"Congratulations on the successful tastings and seminar yesterday. The fact that both exhibitors and guests were very pleased is proof of its success.”

overview

The WHO

The ever popular wine fair will return to both New York and San Francisco in 2015. These two cities represent the top selling cities for New Zealand wine and the New York metropolitan area continues to mantain its spot as the top market for imported wine.

A list on-trade, media, importers/ distributors, off-trade - supermarket buyers, virtual retailers, multiple off licences, independent retailers. Consumers local to each event location.

May is one of the busiest months in these cities for events. We will be changing the timing slightly this year to have our events in late April, allowing wineries to visit San Francisco and New York before carrying on to our Canadian events.

Suitability for wineries: New to market, existing exporters, regional bodies.

The wine fair is geared for both media and trade. We will continue to work with importers and winery representatives to ensure that we have the right attendees at the event. We will also look to increase the number of media / journalists in attendance and work with local tasting groups to get the sommeliers there.

conditions

Require participation of a minimum 15 counters and 12 wineries showing 1-4 wines for this to be financially viable.

Summary of events The what & how

Event format • Wines will be shown on tables and poured by the winery representative/importer, or they can be on the New Zealand Winegrowers table if you have no one in market to do this • A masterclass will run during the trade event. Wines selected will be from those that performed well in the blind tastings held in Auckland What will I get for my investment? Coordination of venue, equipment, freight logistics, table, signage, collateral, overall event management, advertising, PR, guest recruitment, post event statistics and report, potential post event write ups in key publications. The why

• Reinforce New Zealand’s position as a world-leading, premium quality wine producer by showing a selection of top quality wines from New Zealand • To provide a platform for trade, media and consumers to interact with winemakers and winery principals • To raise interest amongst trade and to encourage positive press comment at a peak buying time • To expose key retail buyers and on-trade sommeliers/restaurateurs to the newly released whites and reds • To ensure continued loyalty amongst the trade/media and to encourage new business opportunities • To grow listings and support sales of New Zealand wine amongst retailers, on-trade and distributors next steps - REGIST R ATION DEADLINE 30 January 2015 — To register for these events log onto - nzwine.com/members then click on NZ Wine Marketing

EV ENT CONTACT

David Strada P: +1 415 567 5511 dstrada@earthlink.net Ranit Librach P:+1 212 254 2729 ranit.nzwine@gmail.com Or Liv Goudie liv.goudie@nzwine.com P: +64 9 916 1560

Small table

Large table

(max 4 wines)

(max 10 wines)

NZD$350

NZD$1,600

NZD$2,400

NZD$700

NZD$3,200

NZD$4,800

cost $$ per city

Per wine cost

E vents Subscriber Non-events Subscriber

New Zealand Winegrowers I nzwine.com/members

Bottlenotes – Around The World In 80 Sips Where: Three Cities TBC NEW When: 2014/15 overview

The WHO

After a few years' hiatus we will return to the Bottlenotes events with a three-city tour (exact cities to be confirmed). The Around the World in 80 Sips events are top consumer events run by leading interactive company Bottlenotes. Events feature 400-700 wine enthusiasts with 80% of them under 50 years old. 80+ wines from around the world will be shown with marketing that reaches a broad audience in each market as well as interactive social media at the events via live Twitter feed.

These events are primarily consumer focused.

New Zealand Winegrowers will have a table at three cities where we will feature six New Zealand wines. Wines do not need to be the same across all cities.

Suitability for wineries: Existing exporters only. conditions

Participation is limited to six wines per event. Wineries will be selected based upon diversity of regions and varietals.

Summary of event The what & how

Event format • Table with wines poured by New Zealand Winegrowers staff • Winery principals and US-based staff are not required to pour samples on the stand What will I get for my investment? Coordination with event organisers - equipment, freight logistics; PR - guest recruitment; post event feedback report available to all participants.

New event!

The why

• Contribute to ensuring continued consumer demand for New Zealand wine brands • Introduce wine fans to New Zealand wine • Good exposure for your brand in an engaged environment

next steps - REGIST R ATION DEADLINE TBC — To register for these events log onto - nzwine.com/members then click on NZ Wine Marketing

EV ENT CONTACT

cost $$ Per city

Per Wine Cost

E vents Subscriber

NZD$290

Non-events Subscriber

NZD$580

David Strada P: +1 415 567 5511 dstrada@earthlink.net Ranit Librach P:+1 212 254 2729 ranit.nzwine@gmail.com Or Liv Goudie liv.goudie@nzwine.com P: +64 9 916 1560

Global Events Programme 2014/15

Notes

New Zealand Winegrowers I nzwine.com/members

Important Information Global Events 2014 - 2015

Global Events Programme 2014/15

How to use NZ Wine Marketing Home Page

go to

The Home Page provides a menu of the features on the site:

nzwine.com/members then click on

My Upcoming Events Any events for which you have registered and actions required All Events Proposals

NZ Wine Marketing

All the Event Proposals in the programme and registration instructions

under Online Tools

NZ Wine Marketing Programme Overview and Levy-funded Activities Reference information on the programme, with particular reference to the range of levy-funded activities Global Events Subscription Proposal and registration form for the Global Events Subscription My Registration Summary

Registering for the Global Events Subscription

Please note, this is a very important section as it is the only area

On the Home Page, click on Global Events Subscription

on the site that maintains a historical record of all registrations/

Registration Form under Global Events Subscription.

updates submitted, plus a summary of the costs involved International Media and Trade Visit Programme Proposals and itineraries on which your winery is included (please note, no proposal/itinerary will show here if your winery is not included on an itinerary) Edit My Agents Agent details specific to your winery, which flow into Event Updates

1. Input all information required and tick the appropriate category price band. 2. Once complete, press send. Upon submitting the registration you will receive a confirmation email. Registering for an Event 1. On the Home Page, click on All Event Proposals. This will show the list of all the Events within the Programme. Events will be

Sustainable Wines

listed chronologically, however they can be filtered by country if

Shows wines which you have already registered as sustainable and

desired.

a link to nzwine.com/members and go to NZW Wine Registration to edit existing wines and register new wines Default Winery Details Located on the top menu, this includes your company contact details which will automatically populate the Event Updates for the events you register for. Please ensure that these are kept up to date

2. To register for an event, simply click on the event name in this section, read the proposal, and click on Register for this Event. 3. You will be asked to select your Preferred Fee Option. Prices will be listed for Global Events Subscribers and Non-Global Event Subscribers. 4. You will then be asked to tick your preferred Company Registration Option: - Individual Registration - Joint Registration (2 wineries, under own brand names. Each register and complete Updates. Only applicable to a Table Cost. Costs will be shared with each company) - Group Registration (3-5 wineries under a group brand name. One group registration and central contact. Only applicable to a Table Cost. Costs will be divided between the group) 5. Once you have completed the required fields, select that you have read the Terms and Conditions and then click Register for Event. Wait a couple of seconds for the registration to go through. Upon submitting the registration you will receive a confirmation email. 6. Once you have registered for an event, this event automatically moves to the My Upcoming Events section and any further actions are highlighted. 7. A copy of your registration form is saved in the My Registration Summary section of the Home Page. This is a very important section as it is the only area on the site that maintains a historical record of all registrations submitted.

New Zealand Winegrowers I nzwine.com/members

Completing an Event Update

Registering for an International Visit

1. Once NZW has posted an Event Update on the site, registrants

1. Click as instructed under International Media and Trade Visits

for the event will receive an email directing them to this Event

Programme heading, then click on View Proposal. Read the

Update on the website. Equally you will be able to access the

proposal and then select the appropriate option (Proceed to

Event Update from the Home Page, clicking on the action

Itinerary or Decline).

required of the relevant event shown under My Upcoming Events. 2. The Event Update will ask you to: - Edit/approve your logo, synopsis and winery contact details shown for your company. There is an option to upload a new version of your logo if required

2. If you click Decline, the proposal will automatically be deleted from your site. If you click Proceed to Itinerary, you will view your visit time/date and be asked to accept, reschedule or decline the visit. 3. Please note: no proposal/itinerary will show here if your winery is not included on an itinerary.

- Provide information on which wines you will show (dropdown menus provided for varietals, regions, vintages, etc to speed entry) and how they will be provided. Please note for wines from vintage 2010 onwards, you will be asked to provide sustainability accreditation details. When entering wines, please refer back to your chosen registration option

Edit My Agents 1. Click on Edit My Agents. You will see agent details that are specific to your winery. These details automatically flow into Event Updates to save you having to retype agent information.

and adhere to the maximum number of wines for the table

2. On the Edit My Agents page you may edit the data as you wish,

size chosen. If you wish to change your table option, please

with the exception of changing a company name - this needs

contact NZW

to be done by NZW as instructed on the page. If any agents are

- Select your importer from a dropdown list or enter Event Specific Importer Details. There will also be a â&#x20AC;&#x2DC;Seeking Distributionâ&#x20AC;&#x2122; tick-box option - Provide event attendance information 3. If you are unable to provide all the data in one sitting, this is not a problem. The information is automatically saved until you next enter the site. If you are able to provide all details and wish to submit, you will be asked to proof the entry first and then proceed with the Final Submission. Once you have clicked Final Submission, there is still the ability to edit the information until the Catalogue Lockdown Date. Once this date has passed, the

missing or you would like to add new ones, please also contact NZW as instructed.

Sustainable Wines 1. The link will show you a table of all the wines which you have already registered as sustainable. These wines will automatically flow into a dropdown list within Event Updates. You cannot edit this table on nzwine.com/members. 2. Click on the link below the table if you wish to edit the wines or register new wines. The link takes you through to nzwine.com/ members then click on NZ Wine Registration.

details will appear in the catalogue as you have submitted them. 4. You will know your Event Update has been submitted successfully by returning to your Home Page. Next to the event,

Entering your Default Winery Details 1. Your winery contact details are located under the Default

where it used to say Complete Event Update, it will now say No

Winery Details section on the top horizontal menu on the Home

Action Required.

Page.

Viewing Records Submitted 1. Once you have registered for an event or submitted your Event Update, you can view the information you have entered/ submitted by going to: Home Page, then under My Registration Summary selecting Click here for a summary of all events/ Global Events Subscription for which you have registered and the option chosen. 2. You can then view the events you have signed up for, how many

2. Please check all details are correct including your logo and synopsis, and complete any missing information as instructed. However, please only make additions/changes in this Default section if the information is relevant to all markets and events. 3. These Default details will appear in each Event Update for which you have registered. If you wish to customise the information for a particular event, then this must be done within the Event Update section of the relevant event (click on relevant event under My Events and then on the Complete Event Update

wines you have submitted, etc plus details on the event and

heading). Final approval of the winery logo and contact details

freight attachments.

for entry into an event catalogue must also be done within the

3. You can also view your Event Update (i.e. the information you

relevant Event Update section, not in the Default section.

submitted for the event catalogue) by clicking on View Event Update next to each event. 4. Please note: My Registration Summary is a very important section as it is the only area on the site that maintains a historical record of all registrations/updates submitted plus a summary of the costs involved.

Global Events Programme 2014/15

Wine Registration Requirements NZW is committed to preserving the unique places that make our wines famous. Sustainability is a key theme in marketing and communication plans.

REGISTERING WINES FOR EVENTS To meet the NZW Sustainability and Vineyard Registration policies so that you can enter NZW events, promotions and awards, wines from 2010 vintage onwards have to be recognised as coming from wineries and vineyards operating in accordance with an independently audited sustainability programme (or a combination of programmes) the criteria for which are: 1. 100% of grapes (vineyards) that go into the wine are accredited/certified. 2. 100% of wine processing plant(s) where the wine is produced and bottled is accredited/certified. 3. If the brand owner does not own ALL the vineyards or the plant in which the wine is processed and bottled, i.e. virtual wineries, it requires a separate membership in the form of a brand certification. Please see additional notes below. 4. Completion of the Annual Vineyard Register before 1 July in the year of vintage. EACH WINE HAS TO MEET ALL OF THE ABOVE CRITERIA.

The list of recognised certification programmes are: • Sustainable Winegrowing New Zealand (SWNZ) • Organic - BioGro-NZ - AsureQuality • Bio-dynamic - Demeter • ISO 14001 Note: If members have a combination of SWNZ and other sustainable accreditations (listed above) for vineyards and winery processing plants then they do meet the NZW policy. However, members need to make sure the brand is certified if they do not own the winemaking facility or ALL the vineyards.

Brand certification – additional information If you have wine made by a certified contract winemaking facility and if you do not own ALL the vineyards from which the wine is made, then the wine company itself needs to join a recognised sustainable programme as a ‘No Site Winery Member’ to achieve ‘Brand Certification’ - this is in addition to the contract winemaking facility being a member. SWNZ Brand Certification: The wine company (brand) is required to join SWNZ, pay a fee and the company to complete the SWNZ scorecard, for example: supply chain information such as packaging, and waste management choices. This completes the requirements for self audit and the brand becomes certified once the documentation is completed and returned to SWNZ.

Registration for 100% sustainable wines To register your wine as 100% sustainable, please visit nzwine.com/members and go to NZW Wine Registration

New Zealand Winegrowers I nzwine.com/members

ARE YOUR WINES REGISTERED AS 100% SUSTAINABLE NEW ZEALAND WINE? You can only submit your wines for NZ Wine marketing and event activities if they are registered as meeting BOTH the NZW Sustainability Policy and the NZW Vineyard Registration Policy.

TO fiNd OuT if yOur wiNe caN be regisTered, fOllOw The sTep-by-sTep prOcess: is my ViNeyard(s) cerTified?

yes

is my ViNeyard regisTer cOmpleTe fOr The curreNT year?

gO TO:

yes

nzwine.com/members/sustainability/ nzw-sustainability-policy/

gO TO:

nzwine.com/members/tools

am i a NZw ViNeyard member?

yes

dO i OwN all The ViNeyards prOVidiNg grapes fOr This wiNe?

yes

is my wiNemaKiNg faciliTy cerTified? gO TO:

nzwine.com/members/sustainability/ nzw-sustainability-policy/

is my braNd cerTified? yes

gO TO:

nzwine.com/members/sustainability/ nzw-sustainability-policy/

is my bOTTliNg faciliTy cerTified? yes

is my wiNemaKiNg faciliTy cerTified? yes

gO TO:

nzwine.com/members/sustainability/ nzw-sustainability-policy/

is my bOTTliNg faciliTy cerTified? yes

gO TO:

nzwine.com/members/sustainability/ nzw-sustainability-policy/

gO TO:

is my braNd cerTified? yes

gO TO:

nzwine.com/members/sustainability/ nzw-sustainability-policy/

cONgraTulaTiONs! NOw gO TO nzwine.com/members then click on NZ Wine Registration TO regisTer yOur wiNe please note: Specific regulations apply to the use of the SWNZ Logo. Refer to wineinf.nzwine.com/sustainability.asp for details and application forms

recOgNised cerTificaTiON prOgrammes: recOmmeNded liNKs:

bio-gro.co.nz asurequality.com demeter.net

Global Events Programme 2014/15

Wine Registration Process Log on to nzwine.com/members and go to NZW Wine Registration to register your wine and follow the steps below.

Choose your main organisation A drop down list will appear containing a list of organisations that NZW has linked against this member account

Enter the Basic Wine information This includes brand name of the wine and alternate brand names

Enter grape sources Enter ALL the vineyard(s) sources for this wine, you will need to know the vineyard ID

Brand Certification Brand certification is required if; a - you DO NOT own ALL the vineyard(s) nor the winemaking facility used in the production of this wine or b â&#x20AC;&#x201C; you DO NOT OWN any of the vineyard(s) nor the winemaking facility used in the production of this wine Enter your brand ID here

Enter Winery information Select the winemaking facility(ies) where this wine has been made, you will need to know the winery number

Choose a Bottling facility Choose the accredited bottling facility from the list provided or go to step 8 to choose a different facility

Enter a bottling facility Enter the details including winery number of the bottling facility

Wine summary This provides a summary of the registered wine. Once you complete the declaration your registration is complete and your registration number will become ACTIVE and then appear on NZ Wine Marketing

New Zealand Winegrowers I nzwine.com/members

Terms and Conditions 1 introduction 1.1 The following clauses set out the terms and conditions upon which wineries can participate in the NZW Global Events Programme.

Participating Wineries, the Programme Organiser cannot guarantee any particular outcomes from participation in any Event or the Programme generally.

These terms and conditions should be read alongside the relevant Event proposal set out in the Global Events Programme (User Pays)

4 CONDITIONS OF PARTICIPATION

Booklet (Global Events Booklet). In the event of any inconsistency

4.1 Only members of NZW (Wine Institute of New Zealand or

between these terms and conditions, and the terms and conditions

New Zealand Grape Growers Council levy payers) are entitled to

set out in the relevant Event proposal, these terms and conditions

participate in, and be invoiced for, any one or more Event(s) run

shall prevail.

pursuant to the NZW Global Events Programme. Wineries must complete their registration to participate in any NZW Event in full and

2 DEFINITIONS Board means the NZW Board. Event means any event organised under the auspices of the NZW Global Events Programme and includes all user pays events and user pays promotional activities.

through the appropriate process, e.g. via nzwine.com/members then click on NZ Wine Marketing, and pay the relevant Event Participation Fee, by the deadline specified in the relevant Event proposal set out in the Global Events Booklet. 4.2 Participating Wines must be wholly made, processed and matured in New Zealand by wineries who are fully paid up members

Event Participation Fee refers to the specific payment made to

of the Wine Institute of New Zealand or New Zealand Grape Growers

participate in an Event.

Council. Participating Wines must be made from grapes grown in

Global Events Subscription means the annual payment made by

New Zealand.

a Participating Winery which entitles that Participating Winery to

4.3 All Participating Wines must comply with all applicable legislative

participate in any and all Events for a discounted fee, and Global

requirements relating to the composition and labelling of wine.

Events Subscriber refers to the Participating Winery responsible for paying the Global Events Subscription; Participating Winery includes any winery who has paid the relevant Event Participation Fee (whether or not as a Global Events Subscriber) to participate in the Programme (including those signed

4.4 Participating Wineries can only show wines that have been registered and paid for in full. 4.5 If a Participating Winery shows more wines that they have registered and/or paid for, they will be invoiced for these extra wines.

up in a group capacity), and in the case of a company includes the

4.6 Wines of vintage 2010 onwards must meet the NZW

officers of that company and the representative(s) employed or

Sustainability Policy and the NZW Vineyard Registration Policy so

engaged by that company.

that they may be entered in NZW Marketing Events and Awards

Participating Wine(s) is/are any wines entered into an Event.

Programmes. Please visit nzwine.com/members then click on NZW Wine Registration to register your wine.

Programme means the NZW Global Events Programme. Programme Organiser means NZW and person or body employed or

5 GLOBAL EVENTS SUBSCRIPTION

engaged by NZW for the purposes of organising any aspect of the

5.1 Wineries seeking to participate in the Programmeâ&#x20AC;&#x2122;s Events in any

Programme or an individual Event or promotion.

given year can access a reduced Event Participation Fee by paying the Global Events Subscription, where the Participating Winery

3 NZW GLOBAL EVENTS PROGRAMME

wishes to participate in Events in one or more target markets.

3.1 The NZW Global Events Programme is the programme of

5.2 Wineries can pay the Global Events Subscription on a group basis

premium wine events hosted by NZW in target markets in any given

(with prior approval from the Programme Organiser).

year.

5.3 Wineries who have paid the Global Events Subscription as part

3.2 The objective of the NZW Global Events Programme is to

of a group (Global Events Group Subscribers) can only participate in

promote the New Zealand Wine brand by providing a platform for

Events as part of this group. Global Events Group Subscribers cannot

individual wineries to collectively promote their brands at premium

participate in any Event as an individual winery.

wine events hosted by NZW in target markets throughout the year.

5.4 To participate in any Event, Global Events Subscribers will only

3.3 By participating in any one or more of the Events of the NZW

be required to pay the applicable Event Participation Fee, plus any

Global Events Programme, Participating Wineries will receive event-

Late Registration Penalty (as defined in clause 6.6) if applicable. The

focused support and expertise from NZW with the aim of helping

Global Events Subscription does not cover:

to increase Participating Wineriesâ&#x20AC;&#x2122; presence in, and insights into, the targeted markets, and to raise awareness among Participating Wineries as to what they need to do to achieve increased market growth in the future. While the aim of the NZW Global Events

(a) importer selection and negotiations for an individual brand or group of brands; (b) storage, handling and shipping of wine samples;

Programme is to promote and facilitate trade opportunities for

Global Events Programme 2014/15

6.4 Where Participating Wineries register for an Event as part of a

(c) travel, accommodation and associated costs; (d) Participating Wineryâ&#x20AC;&#x201C;specific marketing collateral, including promotional signage;

Joint or Group table, any Participating Winery that is not a Global Events Subscriber will be liable for a 100% loading fee on their share of the Event Participation Fee (as calculated in accordance with

(e) compliance costs associated with participation in any Event, for example certificates enabling Participating Wineries to pour wines if required for that Event, etc; and

clause 6.3 above). 6.5 Each year, the estimated Event Participation Fees will be set out in the Global Events Booklet and will be subject to exchange rate

(f) any requirements specifically requested by the Participating

fluctuations and participation levels. While the Programme Organiser

Winery that are additional to what the Programme Organiser has

will make every attempt to ensure that Event Participation Fees

identified will be provided to the Participating Winery as part of their

do not exceed the published estimate, the Programme Organiser

Event Participation Fee.

reserves the right to adjust costs where necessary. Increased costs

5.5 Wineries who do not pay the Global Events Subscription will pay

will be invoiced following the Event.

the Event Participation Fee plus a 100% loading per Event, plus any

6.6 All Event registrations received after the registration deadline

Late Registration Penalty if applicable.

will be subject to an additional 5% loading fee on top of the Event

5.6 The Global Events Subscription will be calculated as follows:

Winery Category

2014-2015 Global Events subscription 1 Market

2+ Markets

Participation Fee (Late Registration Penalty). This penalty applies irrespective of whether the Participating Winery is a Global Events Subscriber. 6.7 The Event Participation Fee will be invoiced as follows: (a) 50% of the Event Participation Fee on the specified registration deadline; and

Category 1 Winery (annual sales not exceeding 200,000 litres) Category 2 Winery (annual sales between 200,000 and 4,000,000 litres) Category 3 Winery (annual sales exceeding 4,000,000 litres)

$750

$1,500

(b) 50% of the Event Participation Fee 2 months prior to the Event (Full Payment Deadline).

$3,000

$6,000

6.8 NZW reserves the right to prohibit any winery from participating in any Event where that winery has not paid the Event Participation

$12,000

Fee in full by the Full Payment Deadline and no refund will be provided.

5.7 The Global Events Subscription will be invoiced upon registration

6.9 No Participating Winery shall be permitted to show wines

and is non-refundable in all circumstances.

on behalf of any non-Participating Winery. Any Participating

5.8 If an Event has limited space or availability, priority will be given

Winery found to be in breach of this clause may be excluded from

to Global Events Subscribers over Non-Global Events Subscribers .

participation in the relevant Event and/or the Programme and any Event Subscription and/or Event Participation Fee forfeited.

6 EVENT PARTICIPATION FEE

6.10 All Event registrations, unless otherwise indicated, must be made

6.1 All Participating Wineries, including Global Event Subscribers, must pay the relevant Event Participation Fee for each Event they register to participate in.

via nzwine.com/members then click on NZ Wine Marketing. If a winery does not register via the website, or has not gained approval for Event participation from NZW, they will not be able to participate in the Event.

6.2 The Event Participation Fee differs across target markets and Events and is calculated according to the table size at which

7 EVENT DATE CHANGES

the Participating Winery shows its Participating Wine(s), and/or according to the number of Participating Wine(s) it shows. The Event

7.1 Where venue availability (or any other factor) necessitates

Participation Fee for each Event will be specified in the relevant Event

a change of date for any Event, the Programme Organiser will

proposal set out in the Global Events Booklet.

endeavour to give as much prior notice as possible to Participating Wineries in the case of the Event date changing. NZW will not

6.3 Where Participating Wineries participate in an Event as part of

be liable for any costs or other liabilities incurred by Participating

a Joint or Group table, each Participating Winery will be invoiced its

Wineries relating to the changed Event date (e.g. travel,

share of the relevant Event Participation Fee calculated according to

accommodation).

the following formula:

Participation Fee

{

Event

Number of Participating Wine(s) shown

8.1 Where a Participating Winery cancels its participation in any

by that Participating Winery

Event, any refund of the Event Participation Fee, or part thereof, to

Total number of Participating Wine(s)

shown at the relevant Joint or Group table

8 CANCELLATION BY PARTICIPATING WINERY

New Zealand Winegrowers I nzwine.com/members

a Participating Winery who has registered for and paid the Event Participation Fee, shall be calculated as follows: (a) cancellation 4 weeks or less prior to the Event: no refund;

(b) cancellation 4-8 weeks prior to the Event: 50% of the Event Participation Fee will be refunded; (c) cancellation 8-12 weeks prior to the Event: 75% of the Event Participation Fee will be refunded; and (d) cancellation 12 weeks or more prior to the Event: an administration fee of $85 (+ GST) will be charged.

Participating Winery/importer representatives is permitted behind the table area at any one time (unless otherwise specified in Event proposals/updates or by the Programme Organiser). 10.8 A Participating Winery/representative is required to attend the table area for the entirety of the scheduled Event - i.e. for those Events with trade and consumer elements a Participating Winery cannot opt to take part in only one of the two sessions and must

8.2 If Event Participation Fee or part thereof has not been paid

remain at the Event until after the Event is scheduled to finish. If a

prior to the Participating Winery cancelling their participation, the

Participating Winery chooses to leave a session, they will be charged

Participating Winery is still responsible for and will be invoiced for

an additional 25% of the total Event Participation Fee.

cancellation accordingly.

10.9 Each Event will specify the maximum number of wines that can be shown per table. Please refer to individual Event information.

9 CANCELLATION BY NZW 9.1 NZW reserves the right to cancel any Event if it, in its sole discretion, deems it necessary. NZW will not be liable for any costs or other liabilities incurred by Participating Wineries relating to the cancelled Event (e.g. travel, accommodation). 9.2 NZW will provide as much advance notice as possible to Participating Wineries in the case of an Event having to be cancelled.

Joint Table (2 wineries only) 10.10 Joint participation allows 2 Participating Wineries to present wines in an allocated space. Joint participation enables wineries to take advantage of cost savings by sharing the cost of a table. 10.11 Wineries wishing to sign up for a Joint table must contact the appropriate Global Events Team member in the first instance. 10.12 The 2 Participating Wineries sharing a table/counter will

10 GUIDELINES FOR TABLE OPTIONS

together be entitled to the same table space, catalogue space (including synopsis length), etc as an individual Participating Winery

10.1 The general guidelines outlined below apply to all Events

paying the complete Event Participation Cost. Individual winery logos

unless otherwise specified in Event proposals or by the Programme

can be shown in the catalogue and on other such collateral.

Organiser. Due to different Event formats and country specifications, in the case of issues arising the final decision is left to the Programme

Group Table/Counter (3-5 wineries)

Organiser’s discretion. If you have any queries in relation to these

10.13 Group participation allows 3-5 Participating Wineries to

guidelines please contact the NZW Global Events Team for the Event

present wines in an allocated space under an umbrella brand. Group

in question.

participation enables wineries to take advantage of cost savings by

10.2 There are three options for participating in an Event by table:

sharing the cost of a table.

(a) Individual table (1 Participating Winery only);

10.14 Wineries wishing to sign up for a Group table must contact the NZW Global Events Team in the first instance.

(b) Joint table (2 Participating Wineries only); or 10.15 Groups are to have only one table name for entry into the (c) Group table (3-5 Participating Wineries only).

Event and also for all invoicing. For example, the table name can be

10.3 Wineries who have not signed up for the Global Events

‘Wines of X’ or a distributor name. Please note that there are physical

Subscription will be charged a 100% loading fee for the cost of the

limitations to the length of group names relating to counter signage,

Individual table, or, in the case of a Joint or Group table, on top of

catalogue space, etc which are determined on an event by event

their share of the Event Participation Fee, calculated in accordance

basis.

with clause 6.3.

10.16 The Group will be entitled to the same table space, catalogue

10.4 Invoicing will be done through one central New Zealand contact.

space (including synopsis length), etc as an individual Participating

If a Participating Winery is sharing a table and wishes to be invoiced

Winery paying the complete Event Participation Fee. Only one table

separately from the other Participating Wineries on their Joint or

name, one logo, one synopsis and one set of contact details can

Group table, they can do so, but will each incur an $85 administration

appear on the group’s catalogue page and on other such collateral.

fee and should indicate their wish to be invoiced separately when

NZW Table

registering for the Event on nzwine.com/members then click on NZ Wine Marketing.

10.17 The NZW Table area is for Participating Wineries who are not able to attend and who cannot send, or do not have, an agent.

10.5 There must be one point of contact designated in New

Placing Participating Wines on the NZW Table/Counter gains

Zealand and one point of contact in the specific market for all

exposure and often establishes agent/distribution contacts. No

communications with NZW.

Participating Winery representative or Participating Winery agent

10.6 Each table (Individual, Joint or Group) will have brand exposure via invitations/name signs at the Event and an entry into the Event

who has Participating Wines shown on the NZW table is permitted to attend this Event.

Catalogue which includes company logo, winery synopsis, contact

10.18 The inclusion of a NZW Table at Events is at the discretion of

details and a list of wines on show.

NZW.

10.7 Due to space constraints at Events, a maximum of 2-3 Global Events Programme 2014/15

10.19 Wine on the NZW Table will be grouped by varietal and poured

engaged in actions that may bring the industry into disrepute or

by NZW staff or staff sourced by NZW.

compromise the integrity of the Programme as determined by the Programme Organiser, may be excluded from participation in the

10.20 Wineries participating on the NZW Table will have a space in

Programme and any Event Subscription and/or Event Participation

the Event Catalogue to show Participating Wine details and contact

Fee forfeited.

details. Event Catalogues will be made available to all visitors to the table/counter, as well as winery brochures if supplied by the Participating Winery.

11.7 Where applicable, a Participating Winery must comply with any relevant legal requirements in relation to the service wine at an Event. For example, there are restrictions on pouring wine at events in New

10.21 Contact details of visitors to the table/counter and feedback on

South Wales, Queensland and Victoria in Australia. Where any other

the Participating Wines sampled will be provided to the Participating

cases arise, the Programme Organiser will endeavour to give as much

Wineries.

prior notice as possible to Participating Wineries.

10.22 A maximum of 3 Participating Wines per Participating Winery is allowed on the NZW Table, unless otherwise permitted by the Programme Organiser.

12 DISPUTES 12.1 The decision of the Programme Organiser in the matter of any dispute or doubt arising from the interpretation of these terms and

11 ACCURACY OF INFORMATION, PUBLICITY AND CONDUCT

conditions or in relation to the conduct of the Programme or any

OF PARTICIPATING WINERIES

Event is final.

11.1 Any advertising, promotion or publicity relating or referring to participation in the Programme must not be false, misleading or deceptive. Participating Wineries must ensure the information they supply to the Programme Organiser is truthful, accurate and not misleading. Participating Wineries must let the Programme Organiser know as soon as a mistake is discovered and the Programme

13 DEBT RECOVERY 13.1 If a Participating Winery fails to pay any Global Events Subscription, Event Participation Fee (including where the Participating Winery has cancelled its participation in one or more Events), or Late Registration Penalty within 90 days of the due date,

Organiser will endeavour to rectify the mistake wherever possible.

the Programme Organiser may restrict that Participating Winery from

However, the Programme Organiser accepts no responsibility or

participating in all Events until payment is received in full. In addition,

liability for any loss or damage incurred through, or subsequent to,

the Participating Winery’s non-payment will be reported to the Board

the use of an Event Catalogue and/or its contents.

at the next Board meeting.

11.2 The primary role of Participating Wineries at Events is to

13.2 Debts outstanding after 120 days will be transferred to a debt

conduct business with trade, media and consumers who may be at

collection company for recovery. The cost of collection may be

such Events, including the pouring and tasting of samples. While

recovered from the Participating Winery.

tasting wine is an integral part of such Events, consumption must at all times be moderate and responsible. The Programme Organiser reserves the right to exclude from any Event, any Participating Winery representative who is visibly intoxicated. If this means that a Participating Winery stand is left unattended, the Programme Organiser will endeavour to ensure that the Participating Winery’s stand is staffed and wines poured on the Participating Winery’s behalf. If a cost is incurred in staffing the stand, this cost will be passed on to the Participating Winery in question. Exclusion of any

14.1 The Participating Winery is solely responsible for arranging public liability insurance in respect of any loss or damage arising from participation in any part of the Programme. For the avoidance of doubt, the Programme Organiser will not be liable for any loss or damage caused or incurred by the Participating Winery from participating in any part of the Programme.

Participating Winery representative from an Event shall be notified to

14.2 Participating Wineries should make themselves aware of what

the Participating Winery in New Zealand.

they are responsible for in terms of stock insurance. It is the advice of

11.3 Participating Wineries must ensure that any service of wine (in the form of tastings or otherwise) undertaken by them is responsible and, in particular, that they seek to prevent intoxication and refuse service to minors or those who appear to be intoxicated. 11.4 Participating Wineries must comply with the licensing arrangements at Event venues.

the Programme Organiser that all Participating Wineries should take out an ‘all risks’ business insurance policy on all stock entering the Programme. For the avoidance of doubt, the Programme Organiser accepts no responsibility for the safety or integrity of Participating Wines. 14.3 Participating Wineries should also be aware that both freight companies and organisers may have ‘limits of liability’ clauses on

11.5 Participating Wineries must comply with the directions and

individual bottles which means they will only pay a percentage of the

requests of the Programme Organiser. Without limitation, directions

value of a bottle. It is therefore worth getting an ‘all risks’ policy to

and requests of the Board and the Programme Organiser may apply

cover end to end.

to the logistical and structural set-up of an Event and the conduct of the Participating Winery.

14 INSURANCE

14.4 Please be reminded of the necessity of taking out comprehensive travel and medical insurance for travel. We

11.6 Any Participating Winery found to be in breach of these terms

recommend that no one leaves the country without a robust policy

and conditions, or any Participating Winery who is found to have

including transport cancellation.

New Zealand Winegrowers I nzwine.com/members

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