New Zealand Wine Global Events Programme 2015/16 by NZ Wine

PU 1 LL 8-M OU O T C NT ALE H ND AR

USER PAYS GLOBAL EVENTS PROGRAMME 2015/16

New Zealand Winegrowers I nzwinemarketing.com

40+ events across 15 countries

No increase in event participation fees!

BETWEEN YOU AND A GREAT NEW ZEALAND WINE O-I NEW ZEALAND HAS ACTIVELY SUPPORTED THE GROWTH AND DEVELOPMENT OF THE NEW ZEALAND WINE INDUSTRY FOR MANY YEARS. As the local producer of wine bottles for the New Zealand wine industry weâ&#x20AC;&#x2122;re helping Kiwi wine companies present their finest on the world stage. Our technical expertise, craftmanship and research in bottle design, assists New Zealand wine brands to deliver sensational product to their global markets.

O - I N E W ZE A L A N D Email: sales.nz@ap.o-i.com Call: +64 9 976 7100 www.o-i.com

Kia ora and welcome to the User Pays Global Events Programme for 2015-2016 NEW ZEALAND BASED TEAM Angela Willis Manager â&#x20AC;&#x201C; Global Events +64 9 306 5642 +64 21 552 071 angela@nzwine.com

Please ensure you have updated your details on the New Zealand Wine Portal (nzwine.com/members) so we can send you all of the relevant information for the markets you are interested in throughout the year.

Lilly Johnson In-House Graphic Designer +64 9 306 5525 lilly@nzwine.com Amber Silvester Executive - Global Events +64 9 916 1560 +64 21 794 381 amber.silvester@nzwine.com

New Zealand Winegrowers would like to thank the following organisations for their ongoing support of the User Pays Global Events Programme:

Sarah Szostak Senior Executive â&#x20AC;&#x201C; Global Events / Asia Events Manager +64 9 306 5643 +64 21 552 509 sarah.szostak@nzwine.com

INTERNATIONAL TEAM Australia

Europe

Canada

USA

Natalie Corkery +61 3 961 47577 natalie.corkery@nzwine.com

Robert Ketchin +1 705 444 0195 rketchin@ketchin.com

Anik Gaumond +1 705 444 0195 anik.gaumond@ketchin.com

Sarah Shepherd +44 207 973 8079 sarahs@nzwine.com

David Strada (San Francisco) +1 415 567 5511 dstrada@earthlink.net Ranit Librach (New York) +1 212 254 2729 ranit.nzwine@gmail.com

Global Events Programme 2015/16

CONTENTS

New Event/location

Global Events Programme and Subscription Options

User Pays Global Events Calendar 2015/16

Summary of Event Participation Fees

Winery Checklist

Build your own Event

Air New Zealand Wine Awards

User Pays Tasting as part of Chardonnay and Sparkling Symposium

Asia Events New Zealand Wine Roadshow (Tokyo, Seoul, Taipei) New Zealand Wine Fair (Singapore) New Zealand Wine Fair (Shanghai and Beijing) VinExpo Asia Pacific

Australia Events Pinot Palooza (Sydney and Melbourne) Air New Zealand Wine Awards Medal Tasting (Sydney) Game of Rhones (Melbourne and Sydney)

Canada Events New Zealand in a Glass Roadshow (Vancouver, Ottawa, Toronto) LCBO Vintages Release and In-store Promotion BCLDB New Zealand Mini Thematic NSLC New Zealand Mini Thematic SAQ Feature Release and In-store Promotion MBLL New Zealand Mini Thematic Additional Events in Canada

Europe Events New Zealand Wine Trade and Consumer Tasting (Z端rich) New Zealand Trade Tasting (Hamburg) Drinks Business The Wine Show Chelsea (London) New Release Trade Tasting (London) The Wine Gang (London) The Three Wine Men (Cardiff, London, Manchester) Wine Festival Winchester Annual Trade and Consumer Tasting (London) Annual Trade and Consumer Tasting (Dublin) New Zealand Wine Trade and Consumer Tasting (Stockholm) ProWein (D端sseldorf) Foodies Festival (London plus 3 other locations)

USA Events New Zealand Wine Trade Tasting (Houston, Boston, Los Angeles, Honolulu) New Zealand Wine Fair (San Francisco and New York)

Important Information How to use nzwinemarketing.com Wine Registration Requirements Terms and Conditions

New Zealand Winegrowers I nzwinemarketing.com

Global Events Programme and Subscription Options

WHAT IS THE USER PAY S GLOBA L EV ENTS PROGR AMME? The objective of the Global Events Programme is to support the New Zealand Wine category by providing a platform for individual winery brand promotion. This is achieved by developing and executing well attended, premium events in our key target markets: Asia, Australia, Canada, Europe and USA. All New Zealand wineries are entitled to participate in the Global Events Programme. The Programme will benefit both wineries that are actively exporting to and wineries that are seeking distribution in our

WHAT ARE THE BENEFITS OF PAYING THE GLOBA L EV ENTS SUBSCR I PTION?

key target markets. By participating in the Global Events Programme,

Wineries paying the Global Events Subscription will pay less to

wineries will be provided with event-focused support and expertise

participate in New Zealand Wine events in comparison to wineries

from the New Zealand Winegrowers team with the aim of helping to

not paying the Global Events Subscription.

increase wineries’ presence in the targeted markets.

By paying the Global Events Subscription, wineries will only be required to pay the standard Event Participation Fee for each

WHAT IS THE GLOBAL EVENTS SUBSCRIPTION?

specific New Zealand Wine event. This fee is specified on each event

To get the most benefit from the Global Events Programme, wineries

proposal page in the Global Events Programme.

can opt to pay an annual Global Events Subscription, which covers

Wineries who do not wish to pay the Global Events Subscription

either one market or all markets. This subscription supports the overall

can still participate in one or more events. However, non-Global

Global Events Programme and administrative costs relating to Asia,

Events Subscribers will be required to pay the standard Event

Australia, Canada, Europe and USA.

Participation Fee PLUS a 100% loading fee for each specific event. HOW DO WINER IES SIGN U P FOR THE GLOBA L EV ENTS

Summary of options: 1. Sign up as a Global Events Subscriber entitling you to the lower Event Participation Fees across all markets OR

SUBSCR I PTION AND SPECI FIC EV ENTS? • To sign up for specific events, log on to nzwinemarketing.com. • For a summary of Event Participation Fees per market, go to page 6. • For full instructions on how to use NZ Wine Marketing go to page 62.

2. Remain a Non-Global Events Subscriber and pay 100% loading on any events you choose to participate in.

• For full Terms and Conditions, go to page 65.

THE GLOBAL EVENTS SUBSCRIPTION STRUCTURE IS AS FOLLOWS: 2015-2016 GLOBAL EVENTS SUBSCRIPTION

WINERY CATEGORY

Category 1 Winery (annual sales not exceeding 200,000 litres) Category 2 Winery (annual sales between 200,000 and 4,000,000 litres) Category 3 Winery (annual sales exceeding 4,000,000 litres)

1 MARKET

2+ MARKETS

$750

$1,500

$3,000

$6,000

$12,000

All prices are in NZD and GST exclusive

Global Events Programme 2015/16

User Pays Global Events Calendar 2015 - 2016 Country

Event date

Event name

EXTERNAL EVENT

ATTENDANCE W = Winery, A = Agent, NZW = NZ Winegrowers

TARGET AUDIENCE T= Trade, M = Media, C = Consumer

REGISTRATION DEADLINE

NZW EVENT /

S E P T E M B E R 2 015 USA

Thu 17 Sep

New Zealand Wine Tasting (Houston)

NZW

W, NZW

T, M

Fri 24 Jul

Tai wan

Fri 2 Oct

New Zealand Wine Tasting (Taipei)

NZW

W, A, NZW

T, M, C

Fri 31 Jul

K or e a

Mon 5 Oct

New Zealand Wine Tasting (Seoul)

NZW

W, A, NZW

T, M, C

Fri 31 Jul

A u s t ral i a

Mon 5 Oct

Pinot Palooza Sydney

NZW

Fri 17 Jul

S w i t z er l an d

Mon 5 Oct

New Zealand Wine Tasting (Zürich)

NZW

W, A, NZW

T, M, C

Fri 31 Jul

J apan

Thur 8 Oct

New Zealand Wine Tasting (Tokyo)

NZW

W, A, NZW

T, M, C

Fri 31 Jul

A u s t ral i a

Sat 10 Oct

Pinot Palooza Melbourne

NZW

Fri 17 Jul

Ger man y

Mon 12 Oct

New Zealand Wine Tasting (Hamburg)

NZW

W, A, NZW

T, M, C

Fri 31 Jul

Fri 16 – Sun 18 Oct

Drinks Business The Wine Show Chelsea

NZW

Fri 28 Aug

Wed 28 Oct

New Release Trade Tasting (London)

NZW

T, M

Fri 28 Aug

USA

Tue 14 Oct

New Zealand Wine Tasting (Boston)

NZW

W, NZW

T, M

Fri 14 Aug

NZW

T, M, C

Fri 18 Sep

O C T O B E R 2 015

N O V E M B E R 2 015 Ne w Z e al an d

Mon 2 – Wed 4 Nov

Air New Zealand Wine Awards Judging

Sat 14 Nov

The Wine Gang (London)

NZW

Fri 25 Sep

Sat 21 – Sun 22 Nov

Three Wine Men (Cardiff)

NZW

Fri 25 Sep

Fri 27 – Sun 29 Nov

Wine Festival Winchester

NZW

Fri 25 Sep

Ne w Z e al an d

Sat 28 Nov

Air New Zealand Wine Awards Dinner

NZW

W, NZW

T, M, C

Oct 2015

NZW

T, M

Fri 13 Nov

D E C E M B E R 2 015 A u s t ral i a

Tue 1 Dec

Air New Zealand Wine Awards Tasting (Sydney)

Fri 4 – Sat 5 Dec

Three Wine Men (London)

NZW

Fri 25 Sep

Sat 12 – Sun 13 Dec

Three Wine Men (Manchester)

NZW

Fri 25 Sep

S i n gap or e

Thu 14 Jan

New Zealand Wine Fair (Singapore)

NZW

W, A, NZW

T, M, C

Fri 30 Oct

Mon 18 Jan

Annual Trade and Consumer Tasting (London)

NZW

W, A, NZW

T, M, C

Fri 30 Oct

I r el an d

Thu 21 Jan

Annual Trade and Consumer Tasting (Dublin)

NZW

W, A, NZW

T, M, C

Fri 30 Oct

S we d e n

Mon 25 Jan

New Zealand Trade and Consumer Tasting (Stockholm)

NZW

W, A, NZW

T, M, C

Fri 30 Oct

Ne w Z e al an d

Mon 1 - Wed 3 Feb

Sauvignon 2016 (Blenheim)

NZW

W, NZW

T, M

Ne w Z e al an d

Thu 4 - Fri 5 Feb

Chardonnay and Sparkling Symposium (Gisborne)

NZW

W, NZW

T, M

Fri 28 Aug

USA

Mon 7 Mar

New Zealand Wine Fair (San Francisco)

NZW

W, A, NZW

T, M, C

Fri 30 Oct

USA

Thu 10 Mar

New Zealand Wine Fair (New York)

NZW

W, A, NZW

T, M, C

Fri 30 Oct

Ger man y

Sun 13 – Tue 15 Mar

ProWein (Düsseldorf)

W, A, NZW

T, M

Fri 30 Oct

C hi n a

Mar 2016

National Food, Wine & Spirits Fair (Chengdu)

W, A, NZTE

T, M

Fri 30 Oct

J A N U A R Y 2 016

F E B R U A R Y 2 016

M A R C H 2 016

New Zealand Winegrowers I nzwine.com/members

Country

EXTERNAL EVENT

ATTENDANCE W = Winery, A = Agent, NZW = NZ Winegrowers

TARGET AUDIENCE T= Trade, M = Media, C = Consumer

REGISTRATION DEADLINE

NZW

Jul 2015

NZW

W, NZW

T, M

Fri 5 Feb

NZW EVENT /

Event date

Event name

Can a d a

Apr/May

LCBO – Vintages Release and In-Store Promotion (Ontario)

USA

Apr 2016

New Zealand Wine Tasting (Los Angeles)

Can a d a

May 2016

BCLDB – New Zealand Mini Thematic

NZW

Nov 2015

USA

May 2016

Wine Spectator Tasting

TBC

Can a d a

Thu 5 May

New Zealand in a Glass (Vancouver)

NZW

W, A, NZW

T, M, C

Fri 20 Nov

Can a d a

Tue 10 May

New Zealand in a Glass (Ottawa)

NZW

W, A, NZW

T, M, C

Fri 20 Nov

Can a d a

Thu 12 May

New Zealand in a Glass (Toronto)

NZW

W, A, NZW

T, M, C

Fri 20 Nov

C hi n a

Mon 16 May

New Zealand Wine Fair (Shanghai)

NZW

W, A, NZW

T, M, C

Fri 5 Feb

C hi n a

Wed 18 May

New Zealand Wine Fair (Beijing)

NZW

W, A, NZW

T, M, C

Fri 5 Feb

C hi n a

Fri 20 May

New Zealand Wine Fair (Guangzhou)

NZW

W, A, NZW

T, M, C

Fri 20 Nov

Ho n g K o n g

Tue 24 – Thu 26 May

VinExpo Asia Pacific

W, A, NZW

T, M

Fri 18 Dec

May/Aug

Foodies Festival

NZW

TBC

Can a d a

May/Jun

NSLC – New Zealand Mini Thematic

NZW

TBC

Can a d a

May/Jun

SAQ – Feature Release and In-Store Promotion

NZW

Sep 2015

A u s t ral i a

Jun 2016

Game of Rhones

NZW

TBC

USA

Jun 2016

New Zealand Wine Tasting (Honolulu)

NZW

W, NZW

T, M

Fri 5 Feb

Can a d a

Jun/Jul

MBLL – New Zealand Mini Thematic

NZW

TBC

A P R I L 2 016

M AY 2 016

J U N E 2 016

J U LY 2 016

RENEW YOUR ANNUAL GLOBAL EVENTS SUBSCRIPTION AT NZ WINE MARKETING O C T O B E R 2 016 A u s t ral i a

Oct 2016

Pinot Palooza (Cities TBC)

NZW

TBC

Oct 2016

Drinks Business the Wine Show Chelsea

NZW

TBC

Oct 2016

New Release Trade Tasting (London)

NZW

T, M

TBC

A sia

Oct/Nov

New Zealand Wine Tasting (Cities TBC)

NZW

W, A, NZW

T, M, C

TBC

N O V E M B E R 2 016 A u s t ral i a

Nov 2016

Taste Festivals (Cities TBC)

W, A, NZW

TBC

Nov 2016

The Wine Gang (London)

NZW

TBC

Nov 2016

Wine Festival Winchester

NZW

TBC

Ne w Z e al an d

Nov 2016

Air New Zealand Wine Awards

NZW

W, NZW

T, M, C

TBC

A u s t ral i a

Nov 2016

Air New Zealand Wine Awards Tasting

NZW

T, M

TBC

Nov/Dec

Three Wine Men (Cities TBC)

NZW

TBC

Tue 31 Jan – Thu 2 Feb

Pinot Noir 2017 (Wellington)

NZW

W, NZW

T, M

J A N U A R Y 2 017 Ne w Z e al an d

Global Global Events Events Programme Programme 2015/16 2015/16

Summary of Event Participation Fees NOTE: A 5% LOADING ON THE EVENT PARTICIPATION FEE WILL APPLY IF WINERIES REGISTER AFTER THE REGISTRATION DEADLINE ALL PRICES IN THIS BOOKLET ARE IN NEW ZEALAND DOLLARS AND ARE GST EXCLUSIVE, UNLESS OTHERWISE INDICATED

A si a

GLOBAL EVENTS SUBSCRIBER

NON-GLOBAL EVENTS SUBSCRIBER

EVENT PARTICIPATION FEE

Small Table

Medium Table

Large Table

Per Wine Cost

Small Table

Medium Table

Large Table

New Zealand Wine Tasting (Tokyo)

From $500 TBC

From $1,000 TBC

New Zealand Wine Tasting (Seoul)

From $500 TBC

From $1,000 TBC

New Zealand Wine Tasting (Taipei)

From $500 TBC

From $1,000 TBC

New Zealand Wine Fair (Singapore)

$1,050

$1,500

$2,000

$2,100

$3,000

$4,000

New Zealand Wine Fair (Shanghai)

$1,050

$1,500

$2,000

$2,100

$3,000

$4,000

New Zealand Wine Fair (Beijing)

$1,050

$1,500

$2,000

$2,100

$3,000

$4,000

VinExpo (Hong Kong)

$6,900

Per Wine Cost

$13,800

A u s t rali a Pinot Palooza (Sydney)

$590

Pinot Palooza (Melbourne)

$490

Air New Zealand Wine Awards Medal Tasting Sydney

$190

Game of Rhones (Melbourne)

$490

Game of Rhones (Sydney)

$590

Can ad a New Zealand in a Glass (Vancouver)

$3,600

$600

$7,200

$1,200

New Zealand in a Glass (Ottawa)

$3,600

$600

$7,200

$1,200

New Zealand in a Glass (Toronto)

$3,600

$600

$7,200

$1,200

New Zealand Trade and Consumer Tasting (Zürich)

$2,500

$450

$5,000

$900

New Zealand Trade and Consumer Tasting (Hamburg)

$2,000

$350

$4,000

$700

E urope

Drinks Business The Wine Show (Chelsea)

$350

$700

New Release Trade Tasting (London)

$320

$640

The Wine Gang (London)

$230

$460

Three Wine Men (Cardiff, London, Manchester)

$350

$700

Wine Festival Winchester

$350

Annual Trade and Consumer Tasting (London)

$300 PWC*

Annual Trade and Consumer Tasting (Dublin)

$300 PWC*

$2,300

New Zealand Trade and Consumer Tasting (Stockholm) ProWein (Düsseldorf)

$4,250

$700

$3,500

$350

$600 PWC*

$2,750

$350

$600 PWC*

$2,000

$290

$8,500

Foodies Festivals

$4,600

$8,500

$7,000

$700

$5,500

$700

$4,000

$580

$17,000

$447

$894

U S A – REDUCED FEES New Zealand Wine Fair (San Francisco)

$990

$1,690

$250

$1,980

$3,380

$500

New Zealand Wine Fair (New York)

$990

$1,690

$250

$1,980

$3,380

$500

New Zealand Wine Trade Tasting (Houston)

$190

$380

New Zealand Wine Trade Tasting (Boston)

$190

$380

New Zealand Wine Trade Tasting (Los Angeles)

$190

$380

New Zealand Wine Trade Tasting (Honolulu)

$190

$380

New Z eal and Air New Zealand Wine Awards User Pays Tasting—Chardonnay and Sparkling Symposium

*Per wine cost – winery or distributor to pour

New Zealand Winegrowers I nzwinemarketing.com

$85 + GST per wine or $115 +GST per wine entry after 18 September 2015 $550

Winery Checklist for Event Registration & Event Update Completion Decide which event(s) you wish to If you plan to participate in more than one event, it may be more affordable for you to sign up as a Global Events Subscriber â&#x20AC;&#x201C; 2+ markets Log onto nzwinemarketing.com, visit the Global Events Subscription section and register for 2+ markets

If you plan to participate in one market only, it may be more affordable for you to sign up as a Global Events Subscriber â&#x20AC;&#x201C; 1 market only

participate in this year

YES

Do you wish to participate in events in more than one market this year?

Log onto nzwinemarketing.com, visit the Global Events Subscription section and register for 1 market only You can now register for your events as a Global Events Subscriber and pay the lower Event Participation Fee

You can now register for your events as a Global Events Subscriber and pay the lower Event Participation Fee

Log on to nzwinemarketing.com then All Event Proposals and select the event you wish to participate in

Click Register

Complete the online Event Registration process ensuring you have read all Terms & Conditions

You will receive an automated email confirming you have registered for the event

Closer to the event date, the Global Events Team will email you with a request to complete your Event Update. You will need to log onto nzwinemarketing.com, and follow the instructions. Required information for your Event Update: -

Important freight and delivery information Wines to be shown Importer or distributer contact details Event attendance Distribution sought by winery

Please ensure you complete your Update by the deadline specified. Late completion of Event Updates can lead to delays in the organisation of the event such as freight, invitations and catalogues

When you have completed your Event Update, click Proof then Submit. You will still be able to edit the details until the specific close off date which will appear on your Home Page

If you have any questions regarding this process, please contact the Global Events Team. T: +64 9 306 5643

E: events@nzwine.com

Global Events Programme 2015/16

Build Your Own Event Where: Asia, Australia, Canada, Europe and USA When: Between 1 July 2015 and 30 June 2016 OV ERVIEW

CONDITIONS

Do you have an event concept for a market?

The event plan and budget must be committed to and signed off by the event participants and New Zealand Winegrowers prior to any event expenditure being incurred.

With a great concept and a committed group of producers, New Zealand Winegrowers can help bring your event idea to life. From venue sourcing to invitation design, dispatch to full service event management, the Global Events Team can use our on-the-ground resources and experience to create bespoke events for your regional body or group of wineries. We can help you to target your specific audience and increase brand presence.

Conditions to be agreed upon for specific events in each market.

SUMMARY OF EVENT THE WHAT & HOW

Event format Our experienced team are able to assist in producing a wide range of events in any format includingâ&#x20AC;Ś Wine tastings I Regional roadshows I Sommelier schools I Pop-up wine bars I Trade immersion programmes I VIP dinners THE WHY

What do you want to achieve by holding this event? (e.g. brand exposure, profile, opportunity to gain listings / meet potential distributors, opportunity to meet key influencers). THE WHO

Trade? Media? Consumers? Key influencers? Local? National? Characteristics of this audience, expected number of guests. Suitability for wineries: New to market, existing exporters, regional bodies.

COST $$ EV ENT CONTACT events@nzwine.com T: +64 9 306 5643

Costs will be determined based on event concept, scale of event requirements and number of participating wineries. Contact the Global Events Team to discuss this user pays option further. REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event. Please visit nzwine.com/members and go to NZW Wine Registration to register your wine.

New Zealand Winegrowers I nzwinemarketing.com

Air New Zealand Wine Awards Where & When: Auckland Judging / 2-4 November Nelson Dinner / 28 November 2015 OV ERVIEW

THE WHO

The Air New Zealand Wine Awards is the premier wine competition in New Zealand recognising excellence in winemaking.

Wine loving consumers, trade, local and international media.

In 2014, 1,535 wines were judged by a team of local and international judges to identify Medal and Trophy winners for each of the varietal categories. This year we expect an excellent level of quality wines to be entered and judged by our esteemed judging team, including two international judges from Australia and China. An awards dinner is held in November to announce and celebrate the Elite Gold Medal, Pure Elite Gold Medal and Trophy winning wines, and to acknowledge the talents of our winemakers. This is a high-profile black-tie dinner, with a quality focus both in terms of wine and fine New Zealand cuisine. In 2015 the dinner will be held in Nelson.

Suitability for wineries: Entries must be wholly made, processed and matured in New Zealand by grape winemakers who are fully paid up members of the Wine Institute of New Zealand Inc and made from grapes grown in New Zealand. CONDITIONS

See full conditions at airnzwineawards.co.nz (winery section)

In addition to domestic tastings, a trade and media tasting will be held in Sydney. Gold and Silver Medal winners will be given the opportunity (user pays) to showcase their wines at this Australian tasting for further global exposure.

New Zealand's premier wine competition

SUMMARY OF EVENT THE WHEN & WHAT

•

10 August

•

18 September Entries close

Entries open

•

20 October

•

2-4 November Judging at Mt Smart Stadium, Auckland

•

9 November

Individual Medal results emailed to entrants

•

10 November

Medal results announced / Media Gold Medal Tasting, Auckland

•

28 November

Final day for delivery of judging samples

Regional Gold and Silver Medal Tasting, Nelson

Awards Dinner at Saxton Stadium, Nelson

•

30 November

Regional Trophy, Gold and Silver Medal Tasting, Auckland

•

1 December

Regional Trophy, Gold and Silver Medal Tasting, Marlborough

Trophy Lunch and Medal Tasting, Sydney

•

Regional Trophy, Gold and Silver Medal Tasting, Hawke’s Bay

2 December

THE WHY

• To encourage and reward excellence in New Zealand winemaking • To promote and drive awareness of quality New Zealand wines amongst domestic and international trade consumers • To stimulate the sales of New Zealand wine REGISTRATION DEADLINE

18 SEPTEMBER 2015

NEXT STEPS To register for these events log onto - www.nzwinemarketing.com

COST $$

OPEN, LIMITED AND EXHIBITION CATEGORIES

ASSESSMENT CATEGORY

LATE ENTRIES (AFTER 18 SEPTEMBER)

EV ENT CONTACT Angela Willis P: +64 9 306 5642 angela@nzwine.com Or

The Global Events Subscribtion structure does not apply to this activity. There is one standard entry fee for all wineries.

$85 per entry

$115 per entry

Amber Silvester P: +64 9 916 1560 amber.silvester@nzwine.com

To view a copy of the Rules and Regulations, including full participation details, please visit airnzwineawards.co.nz (winery section) or request a copy from the Global Events Team.

Global Events Programme 2015/16

User Pays Tasting as part of Chardonnay and Sparkling Symposium Where: Gisborne When: 4-5 February 2016 OV ERVIEW

NEW EVENT

Capitalising on the trade and media in New Zealand for Sauvignon 2016, New Zealand Winegrowers is organising a Chardonnay and Sparkling Symposium in Gisborne. The Symposium will host 74 international attendees, who will participate in a full day Sparkling and Chardonnay masterclass, showcasing the best examples of these varieties, to highly targeted themes. The selection of wines for this masterclass will take place alongside the standard blind tasting, with separate judges and criteria. The Symposium festivities will commence in Gisborne on the afternoon of Thursday 4 February with a traditional Māori Welcome (Powhiri) as guests alight from the charter plane which has whisked them up the North Island from Blenheim. The Welcome Dinner that evening will be held at Matawhero Vineyards, one of the wine industry’s most memorable pioneering companies. To set the scene for this Welcome Dinner, a user pays tasting will take place for guests on arrival at Matawhero. Wineries will have the opportunity to present and pour two of their finest wines, Chardonnay and/or Sparkling wine, and speak with our domestic and international guest contingent. These wineries will then be invited to stay on for the Welcome Dinner. On the evening of Friday 5 February, the Farewell Dinner will take place in a marquee on the spectacular Midway Beach, with local chefs serving up a stunning array of seafood matched to some of New Zealand’s best wines. Wineries participating in the user pays tasting will also be invited to attend this evening event.

THE WHY

• To reinforce New Zealand’s position as a world-leading, premium quality wine producer by showing a selection of top quality Chardonnay and Sparkling wines from New Zealand • Opportunity to expose your brand to, and meet with, the top white wine industry influencers in the world • Support the inaugural Chardonnay and Sparkling Symposium in Gisborne, and establish it as an ongoing event THE WHO

A strong regional representation of New Zealand producers of premium Chardonnay and Sparkling wines are invited to register for the user pays tasting. CONDITIONS

30 wineries showcasing two wines maximum. All wines from 2010 onwards must be registered as sustainable. If more than 30 registrations are received then priority will be given to regional diversity.

SUMMARY OF EVENT THE WHAT & HOW

Event format • 70 national and international industry guests will be attending the Chardonnay and Sparkling Symposium, many of them from Sauvignon 2016 • A maximum of 30 wineries will pour two wines each (Chardonnay and/or Sparkling wine) at this user pays tasting at Matawhero (if more than 30 registrations are received then priority will be given to regional diversity) • Your wines and winery information will be featured in the Symposium programme given to each guest • These wineries will then be invited to stay on for both the Welcome Dinner (4 February) and the Farewell Dinner (5 February) What will I get for my investment? Coordination of all venue and event logistics, exposure in Symposium programme, user pays tasting prior to Welcome Dinner, attendance at both Welcome Dinner (4 February) and Farewell Dinner (5 February). EV ENT CONTACT events@nzwine.com

NEXT STEPS To register for these events log onto - www.nzwinemarketing.com

REGISTRATION DEADLINE

28 AUGUST 2015

T: +64 9 306 5643

COST $$ Per Winery Cost REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event. Please visit nzwine.com/members and go to NZW Wine Registration to register your wine.

New Zealand Winegrowers I nzwinemarketing.com

$550

savour regionality

savour style

savour diversity

@sauvignon2016 I www.sauvignon2016.com

#pinot17, @pinot17

www.facebook.com/PinotNoirNZ

www.pinotnz.co.nz

ASIA

HIGHLIGHTS

Including E vents in Japan, Kore a, Taiwan, Sin gapore, VinExpo H ong Kong, & China

Asia

Events 2015 - 2016

FEE

INCREASES

We have another exciting year of events planned in our Asia market for 2015-2016. With the recently signed free trade agreement (FTA) in Korea we will be holding our first event in Seoul since 2010. We also have a New Zealand Wine pavilion at VinExpo Asia Pacific in Hong Kong as part of this yearâ&#x20AC;&#x2122;s May roadshow which also returns to Shanghai and Beijing. Following the successful implementation of cultural and kiwi elements at our recent Asia events, we will continue to focus on creating memorable experiences for our target audience (trade, media and consumers) in Asia in 2015-16.

Summary of User-Pays Events Asia

EVENT

EVENT DATE

REGISTRATION DEADLINE

New Zealand Wine Roadshow (Tokyo)

2 Oct 15

31 Jul 15

New Zealand Wine Roadshow (Seoul)

5 Oct 15

31 Jul 15

New Zealand Wine Roadshow (Taipei)

7 Oct 15

31 Jul 15

New Zealand Wine Fair (Singapore)

14 Jan 16

30 Oct 15

New Zealand Wine Fair (Shanghai)

17 May 16

5 Feb 16

New Zealand Wine Fair (Beijing)

19 May 16

5 Feb 16

New Zealand Wine Fair (Guangzhou)

20 May 16

20 Nov 16

VinExpo Asia Pacific

24-26 May 16

18 Dec 15 Global Events Programme 2015/16

New Zealand Wine Roadshow Where & When: Taipei, Taiwan / 2 October, Seoul, Korea / 5 October, Tokyo, Japan / 8 October 2015 OVERVIEW OF EVENTS TA IWAN OV ERVIEW

Small and perfectly formed, Taiwan is a great market to test your China strategy. Capital city Taipei is the main hub for the F&B industry, and while there is a long history of spirits consumption, Taiwanese trade and consumers are now turning to wine. There is a growing interest in all things Kiwi among the trade, especially following the Agreement for Economic Cooperation (ANZTEC) – Taiwan’s first with any country. Taiwan wine consumption has increased by 38.2% from 2008 to 2012, and is expected to increase another 25.7% by year 2017. In the past five years, white wine consumption in the Taiwanese market has increased exponentially by 142% and is expected to continue growing.

KOREA OV ERVIEW

" Another amazing venue—it really sets off the quality that is NZ wine..."

Korea’s wine market is in the early stages of development. Wine accounts for around 2-3% of total alcohol consumption in Korea and is still considered a luxury item. However, an increasingly westernized diet and drinking culture, rising incomes amongst middle and upper classes, perceptions of wine as a health benefit and consumers developing understanding and taste for wine shows a great opportunity for growth in the market. With a growing wine sector and a recently-signed FTA with New Zealand, Korea is a market worth exploring and now is the time. Seoul is the leading city for wine consumption, and its cosmopolitan scene makes it a trend-setter for the country and beyond. The New Zealand Wine Fair Seoul has been timed in conjunction with the New Zealand Festival in Seoul. We are working with NZTE and MFAT to create an engaging event to introduce New Zealand wine to local trade, and aim to incorporate market visits and knowledgesharing sessions.

JA PAN OV ERVIEW

Tokyo, Japan’s leading imported wine market and vibrant mega-city, is the place to be when it comes to wine in Japan. New Zealand Winegrowers has a long established relationship with the NZ Wine Club, ensuring we are able to tap into a strong network of trade and consumers for well-attended and wellregarded events. The New Zealand Wine Fair Tokyo aims to capitalise on this awareness by attracting visitors from the press, educators, F&B and retail sectors, and is an excellent opportunity for New Zealand producers to support their local distributors. At the New Zealand Wine Fair Tokyo 2014 we had over 250 attendees across a range of categories, and will look to increase this for the 2015 event. Following winery feedback, we aim to further improve our database to attract a higher quality and quantity of trade attendees from all sectors.

EV ENT CONTACT Sarah Szostak sarah.szostak@nzwine.com P: +64 9 306 5643

New Zealand Winegrowers I nzwinemarketing.com

NEW

LOCATIONS

SUMMARY OF EVENT THE WHAT & HOW

Event format • Wines will be shown and poured by the winery representative/importer • Trade tasting will run from 2-5pm. A consumer session may also be held, and if so, will follow the trade session from 7-9pm. Timings may vary • A masterclass will be held prior to the trade tasting. This will be funded by levy and wines will be selected from those that have performed well in the blind tastings held in New Zealand • These events have been scheduled to enable coordinated travel between the Tokyo, Seoul and Taipei events. We hope you take advantage of this opportunity to join us in showcasing your wines across the entire tour What will I get for my investment? Event management, coordination of venue logistics, equipment, freight logistics, table, signage, collateral, advertising, PR, guest recruitment, database management, post event statistics and report. THE WHY

• Provide a platform for wineries with distribution to present their wines to quality trade and F&B buyers • Allow wineries seeking representation to make contact with potential distributors • Create an opportunity for wineries to engage with wine consumers THE WHO

F&B directors and buyers, restaurateurs, importers/distributors from across Asia, media, sommeliers, wine educators, wine retailers. Suitability for wineries: Seeking distribution, those with existing exporters, regional bodies. CONDITIONS

For this event to be a compelling proposition for guests and financially viable for wineries we require a minimum of 10 registrations.

" I found a potential distributor at this event."

REGISTRATION DEADLINE

NEXT STEPS To register for these events log onto - www.nzwinemarketing.com

COST $$ PER CITY E vents Subscriber Non-events Subscriber

31 JULY 2015

TABLE

From $500 TBC From $1,000 TBC EV ENT CONTACT

* A 5% loading will apply if wineries register after the Registration Deadline. Are you an Events Subscriber? To find out, please refer to page 3 or www.nzwinemarketing.com

Sarah Szostak

REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event. Please visit nzwine.com/members and go to NZW Wine Registration, to register your wine.

P: +64 9 306 5643

sarah.szostak@nzwine.com

Global Events Programme 2015/16

Make it a to ur... Include the

New Zealand Wine Fair

ATTs Londo n, Dublin, & Stockholm on

Where: Singapore When: 14 January 2016

your itinera

OV ERVIEW

THE WHO

With total wine imports exceeding 10 million litres and New Zealand exports experiencing double-digit growth in both value and volume, Singapore is becoming increasingly important as a market in its own right as well as a gateway to the rest of south-east Asia. Singapore’s unique position as a major trading port and financial centre, combined with a compact geographical area and English-speaking population, means that New Zealand’s target market is grouped together in an ideal combination of luxury hotels, restaurants and retailers.

F&B directors and buyers, restaurateurs, importers/distributors from across Asia, media, sommeliers, wine educators, wine retailers.

Singapore is growing in importance for New Zealand wine, overtaking Hong Kong and Japan in 2014 to become the second-largest Asian export destination. As a logistics hub and regional trend-setter, what is hot in Singapore influences neighbouring Indonesia, Malaysia and Thailand. The timing

Suitability for wineries: Seeking distribution, those with existing exporters, regional bodies. CONDITIONS

For this event to be a compelling proposition for guests and financially viable for wineries we require 12 full counter bookings.

of this event has been moved to January, with the aim of linking it to the Annual Trade Tastings in London, Dublin and Stockholm so that you can make the most of your international travel with New Zealand Winegrowers.

SUMMARY OF EVENT THE WHAT & HOW

"28-30 leads to follow up on!"

Event format • Wines will be shown and poured by the winery representative/importer • There will be separate sessions to this event. The trade tasting will run from 2-5pm. A consumer session may also be held, and if so, will follow the trade session from 7-9pm • A levy funded masterclass will be held prior to the trade tasting. This will be funded by levy and wines will be selected from those that have performed well in the blind tastings held in New Zealand • This event has been scheduled to enable coordinated travel between the London, Dublin and Stockholm Annual Trade Tastings. We hope you take advantage of this opportunity to join us in showcasing your wines across these events What will I get for my investment? Event management, coordination of venue logistics, equipment, freight logistics, table, signage, collateral, advertising, PR, guest recruitment, database management, post event statistics and report. THE WHY

NEXT STEPS To register for these events log onto - www.nzwinemarketing.com

30 OCTOBER 2015 SMALL TABLE (MAX 4 WINES)

MEDIUM TABLE (MAX 7 WINES)

LARGE TABLE (MAX 12 WINES)

E vents Subscriber

$1,050

$1,500

$2,000

Non-events Subscriber

$2,100

$3,000

$4,000

COST $$ PER CITY EV ENT CONTACT Sarah Szostak sarah.szostak@nzwine.com P: +64 9 306 5643

* A 5% loading will apply if wineries register after the Registration Deadline. Are you an Events Subscriber? To find out, please refer to page 3 or www.nzwinemarketing.com REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event. Please visit nzwine.com/members and go to NZW Wine Registration, under tools to register your wine.

New Zealand Winegrowers I nzwinemarketing.com

Vinexpo

HIGHLIGHTS

"This has been the best wine trade show I have been involved with for a decade!"

"Huge event, lots of international trade from around Asia, great source of contacts and potential business."

Global Events Programme 2015/16

New Zealand Wine Fair Where & When: Shanghai / 16 May, Beijing / 18 May, Guangzhou / 20 May 2016 OVERVIEW OF EVENTS SHANGHA I OV ERVIEW

Shanghai is China’s gateway to the world, a cosmopolitan mega-city that never sleeps. With an everwidening array of five-star hotels, international restaurants and wine bars serving an increasingly sophisticated urban population, Shanghai is China’s largest and most competitive wine market. At the 2015 event, we had over 400 F&B, media, retailers, educators, importers and distributors attending, with participating wineries appreciating the quality of visitors. We included some further Kiwi elements including mussels, water and a sustainability themed photo booth. All these elements created a memorable environment for the attending wineries to tell their stories.

BEIJING OV ERVIEW

Beijing is the capital city of China and home to some 20 million people. The mainly middle-class population is well educated, with relatively high numbers of graduates and government officials. As the second wine market in China after Shanghai, Beijing is developing a wine culture that overlaps well with New Zealand’s full-bodied reds and Pinot Noirs, wines that are more relevant to the dense, rich, meaty northern-Chinese cuisine. Capitalising on the success of our 2015 event, we plan to return to Beijing in May 2016 with a strongly New Zealand-branded event, including cultural elements such as kapa haka. With over 400 attendees in 2015, we will look to broaden and develop this further by increasing high-level F&B, retail and media participation.

GUANGZHOU OV ERVIEW

"Seafood, Haka and beautiful branding really adds to our individual story"

Southern China is booming and its leading city is Guangzhou (formerly Canton). The third largest city in China, Guangzhou is a major trading port and service industry hub situated on the Pearl River Delta, across the border from Hong Kong. With local tastes favouring fresh, light clean flavours, we believe that the gateway city to southern China is a good potential market for NZ’s white wines and Pinot Noir. For our last event in the city in 2014, we worked with a new event partner and achieved great attendance to the trade tasting, both in relation to quantity and quality. In 2015, we are looking to expand our databases further in this exciting market in order to target the high end decision makers. This event has been timed for easy of travel to the Shanghai, Beijing events prior to Vinexpo Asia Pacific in Hong Kong 24-16 May.

...take the opportunity to showcase your brands across Asia by attending all events in this exciting roadshow...

EV ENT CONTACT Sarah Szostak sarah.szostak@nzwine.com P: +64 9 306 5643

New Zealand Winegrowers I nzwinemarketing.com

SUMMARY OF EVENT THE WHAT & HOW

Event format • Wines will be shown and poured by the winery representative/importer • Trade tasting will run from 2-5pm. A consumer session may also be held, and if so, will follow the trade session from 7-9pm. Timings may vary • A masterclass will be held prior to the trade tasting. This will be funded by levy and wines will be selected from those that have performed well in the blind tastings held in New Zealand • These events have been scheduled to enable coordinated travel between the Shanghai and Beijing events as well as VinExpo Asia Pacific in Hong Kong. We hope you take advantage of this opportunity to join us in showcasing your wines across the entire tour What will I get for my investment? Event management, coordination of venue logistics, equipment, freight lgistics, table, signage, collateral , advertising, PR, guest recruitment, database management, post event statistics and report. THE WHY

For this event to be a compelling proposition for guests and financially viable for wineries we require a minimum of 12 registrations.

REGISTRATION DEADLINE

NEXT STEPS To register for these events log onto - www.nzwinemarketing.com

5 FEBRUARY 2015

SMALL TABLE (MAX 4 WINES)

MEDIUM TABLE (MAX 7 WINES)

LARGE TABLE (MAX 12 WINES)

E vents Subscriber

$1,050

$1,500

$2,000

Non-events Subscriber

$2,100

$3,000

$4,000

COST $$ PER CITY

" Several good leads to follow up on. One confirmed sale."

* A 5% loading will apply if wineries register after the Registration Deadline. Are you an Events Subscriber? To find out, please refer to page 3 or www.nzwinemarketing.com

EV ENT CONTACT

sarah.szostak@nzwine.com

Sarah Szostak P: +64 9 306 5643

Global Events Programme 2015/16

VinExpo Asia Pacific Where: Hong Kong When: 24 – 26 May 2016 OVERVIEW Vinexpo Asia-Pacific, held every two years in Hong Kong, is one of the largest international trade shows for the Asian region. New Zealand has successfully hosted the national pavilion at the previous two shows (held in 2012 and 2014) with extremely positive feedback from attending wineries. Vinexpo Asia-Pacific provides an opportunity to reach influential trade representatives from across Asia. At the 2014 show, the event attracted 16,778 visitors from 22 countries, up 6.3% compared to 2012. We believe this will continue to increase.

" I was impressed that the appeal is no longer just within Asia - it's becoming a global fair. Met with our Israeli and Finnish distributors even..."

The 2014 show has proven Vinexpo Asia-Pacific as a viable opportunity to set New Zealand wine apart from our competitors, through premium wine tastings and business meetings with a wide range of Asian wine trade. The New Zealand Wine pavilion in 2014 was named by the organisers as "the best stand of the show", and we aim to repeat that success for the pavilion and for our participants, some of whom commented that it was the "best trade show they had attended in years". We are keeping our prices competitive for this event as we want to ensure all wineries have the option to participate. You can participate in this event alone, on a joint table or as part of a group.

SUMMARY OF EVENT THE WHAT & HOW

Event format • New Zealand Wine pavilion to showcase your wines, brands and stories, which collectively becomes a category presentation • Wines will be shown and poured by the winery representative/importer • Each winery will have approximately 1–1.5m of counter space with shared storage and meeting area • Companies may participate in the pavilion independently, or as part of a group or regional association • Levy funded masterclasses will be held on the pavilion throughout the three day exhibition. • We have added the Shanghai and Beijing wine fairs to this tour for you to make the most of this time in market. We hope you take advantage of this opportunity to join us in showcasing your wines across the entire tour What will I get for my investment? Event management, stand design and branding, coordination of venue, equipment, freight logistics, table, signage, collateral, advertising, PR, post event statistics and report.

EV ENT CONTACT Sarah Szostak sarah.szostak@nzwine.com P: +64 9 306 5643

New Zealand Winegrowers I nzwinemarketing.com

" I have already received orders for 2,800 cases from 6 individual customers valued at $NZ 252,000. The first order came the day after the event!"

THE WHY

â&#x20AC;˘ Provide a platform for wineries with distribution to present their wines to quality trade and F&B buyers â&#x20AC;˘ Allow wineries seeking representation to make contact with potential distributors THE WHO

For this event to be a compelling proposition for guests and financially viable for wineries we require 12 full counter bookings. REGISTRATION DEADLINE

NEXT STEPS To register for these events log onto - www.nzwinemarketing.com

18 DECEMBER 2015

COST $$

COUNTER

E vents Subscriber

$6,900

Non-events Subscriber

$13,800

" Huge event, lots of international trade from around Asia, great source of contacts and potential business."

EV ENT CONTACT Sarah Szostak sarah.szostak@nzwine.com P: +64 9 306 5643

Global Events Programme 2015/16

Australia HIGHLIGHTS

New Zealand Winegrowers I nzwinemarketing.com

Includin g Events in

Melbour ne & Sydney

Australia

Events 2015 - 2016

! EE IN CREASES

Participating in established consumer events on the Australian calendar allows us to tap into an engaged audience that is actively seeking opportunities to learn about and taste New Zealand wine. A presence at the highly successful Pinot Palooza and Game of Rhones varietal festivals builds awareness of New Zealand wine with the lucrative â&#x20AC;&#x2DC;Adventurous Connoisseurs' and 'Developing Drinkers' who will go on to become consumer ambassadors and influence their social peers. For trade, we continue to evolve our event offering with a premium tasting celebrating the Air New Zealand Wine Awards and allow participating wineries to highlight their brand in Australia within the context of New Zealandâ&#x20AC;&#x2122;s premier wine competition.

Summary of User-Pays Events Australia

EVENT

EVENT DATE

REGISTRATION DEADLINE

Pinot Palooza (Sydney)

5 October 2015

17 Jul 15

Pinot Palooza (Melbourne)

10 October 2015

17 Jul 15

Air NZ Wine Awards Trophy Lunch and Medal Tasting

1 December 2015

13 Nov 15

Game of Rhones (Melbourne & Sydney)

June 2016

Early 2016

Global Events Programme 2015/16

Pinot Palooza Where & When: Sydney / 5 October, Melbourne / 10 October 2015 OV ERVIEW

THE WHO

Pinot Palooza is the brainchild of Dan Sims - ex-sommelier and Director of Bottle Shop Concepts (Game of Rhones). It is a purely indulgent Pinot Noir experience for consumers, showcasing some of the finest examples of this enticing, enthralling, sexy, silky, suave and sophisticated grape variety produced in the southern hemisphere.

Melbourne and Sydney consumers between the ages of 25-44, 50:50 female to male ratio. Suitability for wineries: Existing Pinot Noir exporters with good off trade distribution; will appeal to those who due to cost of travel to market or other commitments might otherwise not have the opportunity to present their wine at this event.

New Zealand Winegrowers is hosting a New Zealand Pinot Pilgrimage table at the Melbourne and Sydney events to raise the profile of New Zealand Pinot Noir from our many regions and showcase the incredible quality and diversity within these.

“I love that the wines taste so different (from region to region)...”

Attracting a high proportion of the 'right' consumers who are highly engaged and fit the lucrative ‘Adventurous Connoisseur' and 'Developing Drinkers' portrait segment (frequent drinkers, highest spend, enjoy building a greater understanding of wine), these events are a valuable tool in building awareness of New Zealand wine with those who will go on to become consumer ambassadors and influence their social peers. For more information please visit www.pinotpalooza.com.au.

CONDITIONS

Requires participation of six producers for costs to remain at the advertised rate.

SUMMARY OF EVENT THE WHAT & HOW

Event format • Room will be set out as a trade day style event (but for consumers) • Table with wines poured by New Zealand Winegrowers Market Manager and “guest” sommelier • An event catalogue will be made available to all attendees listing the wines, RRPs and contact What will I get for my investment? Event registration, representation of your wine by New Zealand Winegrowers staff and guest sommelier, production of collateral (custom pull-up banner, flyers), plus wine listing in the official Pinot Palooza catalogue, marketing of event to New Zealand Winegrowers consumer database. THE WHY

• Exposure of your brand to up to 1,800 engaged consumers in Australia’s most significant markets • Highlight the price vs quality ratio of New Zealand wines to consumers • Promote the diverse New Zealand Pinot Noir offering in Australia

P l e a s e n o t e: W i n er i e s c an o nl y e n t er o n e w i n e i n t o e a ch e v e n t .

EV ENT CONTACT

Natalie Corkery natalie.corkery@nzwine.com P: +61 3 961 47577 Or Amber Silvester amber.silvester@nzwine.com P: +64 9 916 1560

NEXT STEPS To register for these events log onto - www.nzwinemarketing.com

COST $$

(PRODUCERS CAN CHOOSE TO DO ONE OR BOTH EVENTS)

E vents Subscriber

REGISTRATION DEADLINE

17 JULY 2015 PER WINE COST

PER WINE COST

$590

$490

SYDNEY

* A 5% loading will apply if wineries register after the Registration Deadline. REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event. Please visit nzwine.com/members and go to NZW Wine Registration, under tools to register your wine.

New Zealand Winegrowers I nzwinemarketing.com

MELBOURNE

Air New Zealand Wine Awards Trophy Lunch and Medal Tasting Where: Sydney When: 1 December 2015 OV ERVIEW

THE WHO

The Air New Zealand Wine Awards trophy lunch and medal tastings were added to the Australia programme in 2014 to enhance key influencers’ interest and enthusiasm for New Zealand wine within the context of the country’s premier wine competition.

Key Sydney media, on trade buyers, sommeliers, off trade buyers, wholesaler/distributor principals. Anticipating 100 trade guests. Suitability for wineries: Gold and Silver Medal winning wineries currently exporting to Australia or interested in exporting to Australia.

Taking place just days following the 2015 awards dinner, the events provide an opportunity to celebrate these exceptional wines with key influencers. The main tasting will follow a private tasting and lunch for invited A-list media, sommeliers and retail trade. Hosted by Chair of Judges Michael Brajkovich MW, each course will be perfectly matched to a flight of trophy winning wines showcasing New Zealand wine as the perfect food accompaniment.

CONDITIONS

Requires participation of a minimum of 100 wines for this event to be a compelling proposition for guests.

“Organised, quality event, professional.”

SUMMARY OF EVENT THE WHAT & HOW

Event format • The tasting will follow an official trophy winners lunch function for selected key media and senior wine trade • Wines will be shown by competition category, ordered by medal result • Wines will be poured by trained venue staff / WSET students • Winery principals and Australia based staff are not required to pour, however are welcome to attend in a networking capacity • Consumer satellite events may be added for interested participating wineries What will I get for my investment? Coordination of all venue and event logistics, marketing and PR, guest recruitment and follow up, invitation and catalogue production, signage, management of event and post event reporting. THE WHY

• Exposure of your brand to 100+ key opinion leaders and buyers per state • Highlight your brand in Australia within the context of New Zealand’s premier wine competition • Support the promotion of the Air New Zealand Wine Awards in Australia and encourage positive press comment regarding New Zealand Wine’s premium, sustainable and diverse wine offering

“In the same week I attended the French terroirs tasting and the difference was profound: the New Zealand event was vastly superior in every way.” – 2014 trade attendee NEXT STEPS - REGIST R ATION DEADLINE WINERIES WILL BE CONTACTED ON 11 NOVEMBER 2015 .

COST $$ E vents Subscriber & Non-events Subscriber

PER WINE COST $190*

Gold and Silver medal winning wineries will be contacted on 11 November, with wines shipped to Auckland by 20 November for airfreight to event. In market agent deliveries will also be accepted.

EV ENT CONTACT

Natalie Corkery natalie.corkery@nzwine.com P: +61 3 961 47577 Or Amber Silvester amber.silvester@nzwine.com P: +64 9 916 1560

Global Events Programme 2015/16

Game of Rhones

NEW EVENT

Where: Melbourne and Sydney When: June 2016 OV ERVIEW

THE WHO

Game of Rhones is the brainchild of Dan Sims - exsommelier and Director of Bottle Shop Concepts (Pinot Palooza). It is a celebration of the classic grape varieties of the Rhone Valley in France. Think Syrah, Grenache, Mourvedre, Carignan, Cinsault, Viognier, Marsanne and Roussane to name a few.

Melbourne and Sydney consumers between the ages of 25-44 (52% male).

New Zealand Winegrowers is hosting an Across the Narrow Tasman Sea table at the Melbourne and Sydney events to raise the profile of New Zealand Syrah and showcase its intense varietal distinctiveness.

“Much fun was had, unlike in Kings Landing” – Sydney attendee

Suitability for wineries: Existing exporters with good off trade distribution; will appeal to those who due to cost of travel to market or other commitments might otherwise not have the opportunity to present their wine at this event. CONDITIONS

Requires participation of six producers for costs to remain at the advertised rate.

SUMMARY OF EVENT THE WHAT & HOW

Event format • Room will be set out as a trade day style event (but for consumers) • Table with wines poured by New Zealand Winegrowers Market Manager and “guest” sommelier • An event catalogue will be made available to all attendees listing the wines, RRPs and contact What will I get for my investment? Event registration, representation of your wine by New Zealand Winegrowers staff and guest sommelier, production of collateral (custom pull-up banner, flyers), plus wine listing in the official Game of Rhones catalogue, marketing of the event to New Zealand Winegrowers consumer database. THE WHY

REGISTRATION DEADLINE

EV ENT CONTACT

Natalie Corkery natalie.corkery@nzwine.com P: +61 3 961 47577 Or Amber Silvester amber.silvester@nzwine.com P: +64 9 916 1560

NEXT STEPS To register for these events log onto - www.nzwinemarketing.com

COST $$

(PRODUCERS CAN CHOOSE TO DO ONE OR BOTH EVENTS)

E vents Subscriber

EARLY 2016 PER WINE COST

PER WINE COST

$490

$590

MELBOURNE

New Zealand Winegrowers I nzwinemarketing.com

SYDNEY

www.kalgin.co.nz

Kalgin offers a complete range of land, air and sea transport services world-wide. Our network of branches and proven international agencies allows us to provide the highest possible level of service to New Zealand and Australian importers and exporters. Our philosophy is to build strong relationships with our customers, agents and suppliers by providing a consistent high level of service and being honest in all of our dealings. We specialise in the shipping and freight business on an international level working with agents in most countries around the world. At Kalgin, we understand the importance of technology; accurate and rapid flow of information is a critical requirement to ensure the smooth and predictable movement of freight.

OFFICE CONTACT DETAIL NEW ZEALAND Kalgin International Freight Services 8 Kingsford Smith Place, Airport Oaks, Auckland TEL: +64 9 918 76 55 FAX: +64 9 918 76 56 Managing Director New Zealand â&#x20AC;&#x201C; Andrea Dodel email: adodel@kalgin.net.nz AUSTRALIA - HEADQUARTERS Kalgin International Freight Services Unit 1, 151 Beauchamp Rd, Matraville, NSW 2036 Sydney TEL: + 612 9700 0046 FAX: +612 9700 0056 Managing Director Australia â&#x20AC;&#x201C; Richard Lamport email: rlamport@kalgin.com.au

Global Events Programme 2015/16

CANADA HIGHLIGHTS

New Zealand Winegrowers I nzwinemarketing.com

FEE

INCRE ASES

Vancouver, Ottawa & Toronto

Canada

Events 2015 – 2016

C anada

is a high-value growth market for New Zealand wine which is reflected in the 2015-16 Canada events programme. Because wine retail outlets in most Canadian provinces are run by Liquor Boards, it is important that New Zealand wineries invest in Liquor Board programmes. T his year we are investigating opportunities to partner with a minimum of three key Liquor Boards. We will be holding New Zealand in a Glass events (formerly New Zealand Wine Fairs) in Vancouver, Ottawa, and Toronto as well as having presence at a number of high-profile consumer festivals.

Summary of User-Pays Events Canada

EVENT

EVENT DATE

REGISTRATION DEADLINE

New Zealand in a Glass (Vancouver)

5 May 16

20 Nov 15

New Zealand in a Glass (Ottawa)

10 May 16

20 Nov 15

New Zealand in a Glass (Toronto)

12 May 16

20 Nov 15

LCBO Vintages Release and In-store Promotion

Apr – May 16

Jul 2015

BCLDB New Zealand Mini Thematic

May 2016

Nov 2015

NSLC New Zealand Mini Thematic

May – Jun 16

TBC

SAQ Feature Release and In-store Promotion

May – Jun 16

Sep 2015

MBLL New Zealand Mini Thematic

Jun – Jul 16

TBC

Additional Events

See page 39 Global Events Programme 2015/16

New Zealand in a Glass Roadshow Where & When: Vancouver (BC) / 5 May, Ottawa (ON) / 10 May, Toronto (ON) / 12 May 2016 OVERVIEW OF EVENTS VANCOU V ER ( BR ITISH COLUMBI A)

British Columbia (BC) is the fourth largest market for New Zealand wine in Canada, with New Zealand sales at 192,376* cases per year and growing by 18.8%. Vancouver is the perfect fit for New Zealand wine as it is a highly developed, educated wine market that is excited about food, wine and lifestyle with an appreciation for cool climate wines. Recent changes in BC policies have made the market more competitive and it is key for us to remain a major player by having events that promote New Zealand wines. New Zealand Winegrowers will continue to schedule their wine event to coincide with the New Zealand Thematic in the British Columbia Liquor Distribution Branch (BCLDB) stores. This marketing combination has proven successful in increasing New Zealand wine sales going into the summer season. New Zealand Winegrowers is also pleased to partner with the Vancouver International Wine Festival in hosting a wine and food event to attract wine minded consumers, as well as wine media and trade. OTTAWA (ONTAR IO)

Ottawa is Canada’s capital - a sophisticated, government driven city. Ottawa's inhabitants are characterised by high disposable income and an appreciation for fine food and wine. While Toronto is the largest city in Ontario, it is key to remember the significance of Ottawa as a thriving and affluent wine market influenced by Quebec and European wine preferences. It is important that we build our category within this knowledgeable, wine consuming market. The Ottawa New Zealand in a Glass event allows us to reach and build a larger market within Ontario for trade, media and consumer, and demonstrates to the Liquor Control Board of Ontario (LCBO) our commitment and support of other key Ontario markets. Due to Ottawa’s proximity to the Quebec border, this event will also reach key Société des Alcools du Québec (SAQ) product consultants, on trade buyers and sommeliers from the Hull/Gatineau area in Quebec who will be invited to attend. TORONTO (ONTAR IO)

Ontario remains the number one market for New Zealand wine sales in Canada, with sales of over 303,421 cases per year, growing by 10.1%. The New Zealand wine event in Toronto is the flagship event in Canada, with over 300 trade and 300 consumers attending each year. For wineries active in Ontario, this event is the ideal platform to showcase wines to the key LCBO buyers, media, on trade sommeliers and buyers, all of whom greatly influence the listings and pull through of wine in this province. Each year, New Zealand Winegrowers schedules their wine events to coincide with the New Zealand Vintages Release in the LCBO stores. This marketing combination has proven to successfully increase New Zealand wine sales going into the summer season. We will continue to work with the charity Ashley’s Angels for Sick Kids, as well as our media partner The Globe & Mail.

ADDITIONAL EVENTS WINEMAK ER DINNER

Toronto (Wednesday 6 May TBC) $400 per winery EV ENT CONTACT Robert Ketchin & Anik Gaumond anik.gaumond@ketchin.com P: +1 705 444 0195 Or

Participation in this event is open to submissions from those wineries participating in Toronto’s New Zealand in a Glass event who also have a winery principal travelling to the event. There will be a nominal cost involved to participate in this event with freight costs and wine also at the participating winery’s cost.

Angela Willis angela@nzwine.com P: +64 9 306 5642 *All statistics are MAT February 2015

New Zealand Winegrowers I nzwinemarketing.com

SUMMARY OF EVENTS THE WHAT AND HOW

Event format • Wine fair format, with winery tables attended by agents and/or winery principals • Trade/media session and consumer session, with tasting catalogue provided • NEW Regional counter’ hosted by New Zealand Winegrowers, offering wineries of different regions an opportunity to showcase their wines without having to travel to market. A maximum of three skus per winery can be showcased • Regional varietal counter for Sauvignon Blanc. This will be offered to all exhibitors as an additional opportunity to be appraised by the trade and media in a comparative tasting by region (NZD$50/ sku - minimum eight skus to proceed) • The wine for this event will be sent by diplomatic shipment • We require wineries to complete their event update (including list of wines to be shown) by 15 December 2015, as we now have to meet new requirements by Foreign Affairs, Trade and Development Canada (a complete list of the wines, number of bottles, and so forth must be forwarded at this time in order to get approval for permits) What will I get for my investment? Coordination of venue, equipment, freight logistics, table, signage, collateral, overall event management, advertising, PR, guest recruitment, database, post event statistics and report. THE WHY

• Reinforce New Zealand’s position as a world leading, premium quality wine producer by showing a selection of top quality wines • Raise the profile of New Zealand wines amongst trade • Provide a platform for winery representatives to interact with key trade and media • Opportunity to meet key decision makers and influencers • Gain extra exposure by showcasing your wines on the regional varietal counter manned by a sommelier who will take attendees through the various sub regions and terroir • Support Liquor Board's thematic and future growth in market THE WHO

Key trade and liquor board category buyers and product consultants, on trade buyers, restaurateurs, hotel F&B directors and buyers, sommeliers, wine and lifestyle media and educators, bloggers, private wine shop buyers, cold wine and beer store buyers (LRS), import agents, wine loving consumers with high disposable income. Suitability for Wineries: Existing exporters: Ideal for wineries with brands listed in BCLDB or SPEC wholesale warehouse (Vancouver), LCBO General List or looking for listing orders with Vintages or promoting their wines in the Agents Consignment Warehouse (Toronto and Ottawa). New to Market: Ideal to source an agent and introduce new products to liquor board buyers and private wine shops, wineries looking to grow sales in the Canadian market, regional bodies. CONDITIONS

Agents or principals to pour must have ‘Serve it Right’ or equivalent (Vancouver) and ‘Smartserve’ or equivalent (Toronto and Ottawa). To be a compelling proposition for trade and consumers, we require the following number of wines as a minimum: Vancouver – 80 wines, Ottawa – 80 wines, Toronto – 110 wines. REGISTRATION DEADLINE

20 NOVEMBER 2015

NEXT STEPS To register for these events log onto - www.nzwinemarketing.com

COST $$ PER CITY

REGIONAL COUNTER (MAX 3 WINES) POURED BY NZW STAFF ONLY

PER WINE (MAX 6 WINES)

CEILING RATE (6-12 WINES)

EV ENT CONTACT Robert Ketchin & Anik Gaumond anik.gaumond@ketchin.com

$600

$3,600

P: +1 705 444 0195 Or

$1,200

$7,200

angela@nzwine.com

E vents Subscriber

Angela Willis

Non-events Subscriber

P: +64 9 306 5642 * A 5% loading will apply if wineries register after the Registration Deadline. Are you an Events Subscriber? To find out, please refer to page 3 or www.nzwinemarketing.com REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event. Please visit nzwine.com/members and go to NZW Wine Registration, to register your wine.

Global Events Programme 2015/16

LCBO - Vintages Release and In-store Promotion Where: Ontario When: April / May 2016 OV ERVIEW

THE WHO

New Zealand Winegrowers are proud to have a strong working relationship with the Liquor Control Board of Ontario (LCBO) Vintages and General List Departments. Each year Vintages runs an annual feature release on New Zealand wine in the Vintages catalogue to tie in with the New Zealand in a Glass event in Toronto. The feature release goes out to the top 200 LCBO stores with Vintages sections. Vintages offers premium to ultra-premium, higher priced wines (CAD$17 to CAD$100), variety, niche products, limited supply and rare wines. 50% of new products make up each Vintages release. In a recent marketing review Vintages highlighted New Zealand Sauvignon Blanc, Pinot Noir, Chardonnay and other white wines as top priority growth categories. They also wish to increase growth in the $20-$25 category for white wine and $30+ for Pinot Noir.

Premium wine buyers - both trade and consumer, LCBO core premium wine consumers. Suitability for wineries: Existing exporters: Suitable only for wines in market, Vintages and Vintages Essentials repeat purchase conditions.

SUMMARY OF EVENT THE WHAT & HOW

Opportunity for the winery/agent to participate in a summer feature release in April /May 2016. The release will be broad in scope, promoting New Zealand wines that will appeal as summer wines. Wineries should be aware that negotiations and submissions for this feature release will have been made in mid-2015. Promotional opportunities could include investing in a feature bottle shot on the front or inside cover, or investing in the Wine of the Month feature. THE WHY

• Continue to support our excellent working relationship with both Vintages and General List departments at the LCBO • Increase consumer trial / purchase through promotional features on New Zealand wine • Continue to build on an annual feature release, tying in with our New Zealand in a Glass event • Promote the New Zealand wine release through key wine media and influencers • Create consumer awareness and sales for your brand by participating in the promotion • Support New Zealand category objectives of the LCBO who wish to promote and grow the New Zealand wine category

EV ENT CONTACT

NEXT STEPS - REGIST R ATION DEADLINE CHECK WITH YOUR AGENCY FOR PROPOSAL FROM LCBO - MID JULY 2015

Robert Ketchin & Anik Gaumond anik.gaumond@ketchin.com P: +1 705 444 0195 Or Angela Willis

COST $$

angela@nzwine.com P: +64 9 306 5642

LCBO will invoice selected agencies directly

New Zealand Winegrowers I nzwinemarketing.com

TBC

BCLDB – New Zealand Mini Thematic Where: British Columbia When: May 2016 OV ERVIEW

THE WHO

New Zealand Winegrowers are privileged to have a strong working relationship with the British Columbia Liquor Distribution Branch (BCLDB), which runs an annual feature promotion for New Zealand wine. Very few countries have this opportunity. The BCLDB promotion will take place in the 60 top volume / flagship stores in May 2016, running in conjunction with the New Zealand in a Glass event in Vancouver. For 2016, the promotion will tie in with Sauvignon Blanc Day where in-store tastings will further increase the visibility of New Zealand Sauvignon Blanc in this market. The 2015 promotion resulted in a very positive lift in sales for the featured brands in the selected stores (+15% over previous month and +85% or + 152,010 bottles over previous year).

Premium wine buyers - both trade and consumer, core premium wine consumers. Suitability for wineries: Existing exporters: wines must already be listed and have good distribution with the BCLDB. CONDITIONS

To have general list or specialty products in the BCLDB at the time of the promotion.

SUMMARY OF EVENT THE WHAT, WHY & HOW

• November 2015 - BC agents required to submit New Zealand wines for this promotion (on behalf of wineries) • January 2016 - BCLDB makes final decision on brands and wines to be included in the promotion • Promotion options include end aisle cut case display, shelf talker, New Zealand pamphlet with product profile, ad in Taste magazine • New Zealand Winegrowers will provide artwork and marketing tag line to ensure key New Zealand Wine messaging is portrayed • 6 May – To celebrate Sauvignon Blanc Day, New Zealand wine tastings will be conducted in the flagship stores

NEXT STEPS - REGIST R ATION DEADLINE EV ENT CONTACT

CHECK WITH YOUR AGENCY FOR PROPOSAL FROM BCLDB - NOVEMBER 2015

Robert Ketchin & Anik Gaumond anik.gaumond@ketchin.com P: +1 705 444 0195 Or

COST $$

Angela Willis angela@nzwine.com

NZW will invoice selected agencies individually

TBC

P: +64 9 306 5642

Global Events Programme 2015/16

NSLC – New Zealand Mini Thematic Where: Nova Scotia When: May / June 2016 OV ERVIEW

THE WHO

New Zealand Winegrowers will continue to work with the Nova Scotia Liquor Corporation (NSLC) to build on the very successful and first ever New Zealand in a Glass event in Halifax last year. Current sales of New Zealand wines at the NSLC are showing solid growth at 18.3%* with annual sales of 14,634* cases.

Premium wine buyers - both trade and consumer, core premium wine consumers, product consultants. Suitability for wineries: Existing exporters: wines must already be listed and have good distribution with the NSLC. CONDITIONS

Wines must already be listed and have good distribution with the NSLC.

SUMMARY OF EVENT THE WHAT & HOW

• July - September 2015 - agents required to submit New Zealand wines and nominate chosen promotional options (on behalf of the winery) • November – December 2015 - NSLC makes final decision on brands and wines to be included in the promotion • New Zealand Winegrowers will provide artwork and marketing tag line to ensure key New Zealand Wine messaging is portrayed THE WHY

• Continue to build on our excellent working relationship with the NSLC • Increase consumer trial / purchase of your brand by participating in the NSLC promotion through promotional features on New Zealand wine • Continue to build on an annual feature promotion to grow market share in the Nova Scotia market *All statistics are MAT February 2015

NEXT STEPS - REGIST R ATION DEADLINE CHECK WITH YOUR AGENCY FOR PROPOSAL FROM NSLC – DATE TBC EV ENT CONTACT Robert Ketchin & Anik Gaumond anik.gaumond@ketchin.com P: +1 705 444 0195 Or

COST $$

Angela Willis angela@nzwine.com

NSLC will invoice selected agencies directly

P: +64 9 306 5642

New Zealand Winegrowers I nzwinemarketing.com

TBC

SAQ – Feature Release and In-store Promotion Where: Quebec When: May / June 2016 OV ERVIEW

THE WHO

The Société des alcools du Québec (SAQ) is a provincial owned corporation responsible for the trade of alcoholic beverages in the province of Quebec. The SAQ is held accountable to increase revenues each year by growing wine, beer and spirit sales, and in particular increasing margins. The past year has been a year of change at the SAQ. However Quebec remains a key market in Canada and the New Zealand white wine category is still growing at 9.5%* / 219,081* cases. New Zealand Winegrowers will be meeting with new SAQ buyers to insure that the New Zealand wine category continues to grow in both General List and Specialty. We are now into our third consecutive year of having an annual New Zealand wine promotion and will be negotiating for the years to come.

Premium wine buyers - both trade and consumer, SAQ core premium wine consumers. Suitability for wineries: Existing exporters: suitable only for wines in the market, General List / Specialty repeat purchase. CONDITIONS

To have general list or specialty products in the SAQ at the time of the promotion.

SUMMARY OF EVENT THE WHAT & HOW

• End aisle cut case, free standing displays, fridge priority placement, shelf extenders, on pack neck tags, and in-store tastings • Options being discussed with the SAQ General List and Specialty teams for special promotions • Opportunity for any participating New Zealand brands to advertise individually or collectively in SAQ flyer THE WHY

• Build a strong brand relationship with the SAQ Category Managers • Create consumer awareness and sales for your brand by participating in the promotion • Support New Zealand wine category objectives of SAQ, who wish to promote and grow the New Zealand white wine category by 9.5%* over the previous year while the overall category is up 8.6%* / 230,646* cases • Encourage Francophones to embrace New World style New Zealand Sauvignon Blanc and Pinot Noir • Entice Quebec media to endorse the many varietals and styles of New Zealand wine *All statistics are MAT February 2015

NEXT STEPS - REGIST R ATION DEADLINE PARTICIPATION PROMOTION OPPORTUNITIES AND SIGN UP WILL BE SENT TO AGENTS AND WINERIES – SEPTEMBER 2015 EV ENT CONTACT Robert Ketchin & Anik Gaumond

COST $$

anik.gaumond@ketchin.com P: +1 705 444 0195 Or Angela Willis

NZW will invoice selected agencies individually

TBC

angela@nzwine.com P: +64 9 306 5642

Global Events Programme 2015/16

MBLL – New Zealand Mini Thematic Where: Manitoba When: June / July 2016 OV ERVIEW

THE WHO

New Zealand Winegrowers are privileged to have a strong working relationship with the Manitoba Liquor and Lotteries (MBLL). We will continue to build on this year’s success for another annual feature promotion for New Zealand wine; very few countries have this opportunity. The MBLL promotion will take place in the Tier 1 and 2 flagship stores in June/July 2016. Current sales of New Zealand wines have been encouraging at +15.4%* with sales of 16,068* cases annually.

Wines must already be listed and have good distribution with the MBLL.

SUMMARY OF EVENT THE WHAT & HOW

• October - November 2015 - agents required to submit New Zealand wines and select promotional options (on behalf of the winery) • December 2015 - January 2016 - MBLL makes final decision on brands and wines to be included in the promotion • New Zealand Winegrowers will provide artwork and marketing tag line to ensure key New Zealand Wine messaging is portrayed • New Zealand Winegrowers will design an online book for those in the promotion as per the 2015 online book • Possibility of a tasting paired with food to be offered to MBLL customers during the promotion THE WHY

• Continue to build on our excellent working relationship with the MBLL • Increase consumer trial / purchase of your brand by participating in the MBLL promotion through promotional features on New Zealand wine • Continue to build on an annual feature promotion to grow market share in the Manitoba market *All statistics are MAT February 2015

NEXT STEPS - REGIST R ATION DEADLINE EV ENT CONTACT

CHECK WITH YOUR AGENCY FOR PROPOSAL FROM MBLL – DATE TBC

Robert Ketchin & Anik Gaumond anik.gaumond@ketchin.com P: +1 705 444 0195 Or

COST $$

Angela Willis angela@nzwine.com P: +64 9 306 5642

MBLL/NZW will invoice selected agencies directly

New Zealand Winegrowers I nzwinemarketing.com

TBC

Additional Events in Canada Date

Event

Location

Trade (T) / Consumer (C)

10 July 2015

Royal Canadian Yacht Club NZ luncheon

Toronto, ON

23-26 September 2015

Ports of Wine Festival

Halifax, NS

30 October – 1 November 2015

Ottawa Wine & Food Festival — NZ Branded Counter

Ottawa, ON

19 – 22 November 2015

Toronto Gourmet Food & Wine Expo - NZ Branded Counter

Toronto, ON

20 – 28 February 2016

Vancouver International Wine Festival — NZ Wine Regional Tasting Station

Vancouver, BC

T/C

28 February 2016

Vancouver International Wine Festival — NZ Wine Passionate Pairings

Vancouver, BC

T/C

25 April – 1 May 2016

Winnipeg Wine Festival

Winnipeg, MB

May 2016

Eat! Vancouver

Vancouver, BC

6 May 2016

Sauvignon Blanc Day

Vancouver, BC

T/C

June 2016

NZ Wine restaurant promotion

TBC

Wineries and agents will be contacted via email with further details on each event.

EV ENT CONTACT Robert Ketchin & Anik Gaumond anik.gaumond@ketchin.com P: +1 705 444 0195 Or Angela Willis angela@nzwine.com P: +64 9 306 5642

Global Events Programme 2015/16

Europe HIGHLIGHTS

New Zealand Winegrowers I nzwinemarketing.com

Including Eve nts in

Europe

U K , Irelan d, Ger many, Switzerlan d & Sweden

FEE

Events 2015 - 2016

I N CR E A S E S

Our 2015-2016 Europe events programme encompasses a range of trade, media and consumer activity. T he UK programme offers something for all wineries, from the popular New Release tasting (timed this year to coincide with the final week of Rugby World Cup) to a comprehensive mix of consumer shows in locations across the UK. T he successful annual trade and consumer tastings in London and Dublin, and now the newly-added trade and consumer tasting in Stockholm, all take place in January to allow wineries to make the most of their time in market. In mainland Europe we will host a trade and consumer event in Zurich in October for the first time, where we aim to maximise opportunities to raise the profile of New Zealand wines in the Swiss market. T his will be followed by a trade event in Hamburg. We will return to ProWein on 13-15 March 2016 with a stand showcasing around 25 producers and a full series of masterclasses throughout the event. Summary of User-Pays Events Europe

EVENT

EVENT DATE

REGISTRATION DEADLINE

New Zealand Trade and Consumer Tasting (Zürich)

5 Oct 15

31 Jul 15

New Zealand Trade Tasting (Hamburg)

12 Oct 15

31 Jul 15

Drinks Business The Wine Show Chelsea

16-18 Oct 15

28 Aug 15

New Release Trade Tasting (London)

28 Oct 15

28 Aug 15

The Wine Gang (London)

14 Nov 15

25 Sep 15

Three Wine Men (Cardiff)

21-22 Nov 15

25 Sep 15

Wine Festival Winchester

27-29 Nov 15

25 Sep 15

Three Wine Men (London)

4-5 Dec 15

25 Sep 15

Three Wine Men (Manchester)

12-13 Dec 15

25 Sep 15

Annual Trade and Consumer Tasting (London)

18 Jan 16

30 Oct 15

Annual Trade and Consumer Tasting (Dublin)

21 Jan 16

30 Oct 15

New Zealand Trade and Consumer Tasting (Stockholm) 25 Jan 16

30 Oct 15

ProWein (Düsseldorf)

13-15 Mar 16

30 Oct 15

Foodies Festival

May – Aug 16

TBC Global Events Programme 2015/16

New Zealand Trade and Consumer Tasting Where: Zürich, Switzerland When: 5 October 2015 OV ERVIEW

THE WHY

The Swiss wine market is well developed, it is one of the leading countries globally per capita wine consumption, but only produces a little more than a third of the wine consumed there. Opportunities for New Zealand wineries lie mainly in the German speaking north of the country, where the affiliation for Swiss, French or Italian wines is less deep rooted than in the other regions. Zürich is one of the most expensive cities in the world and home to a large community of affluent expats thanks to several financial institutions and pharmaceutical companies being based there. Wines command a high average price in both on and off trade. Zürich is also where most of the medium and large wine importers are based, as well as the majority of the wine press. Switzerland has a number of internationally renowned wine experts, including Paolo Basso, acknowledged as one of the wine world’s greatest sommeliers, Rene Gabriel, Switzerland’s most famous wine writer and Chandra Kurt who has written more than 20 wine books. We plan to run this event in association with Vinum, Europe’s largest-circulation wine magazine with more than 98,500 printed copies. As well as using their databases to recruit visitors via newsletter and direct marketing from specialist retailers, importers, sommeliers, restaurants, hotels and media, advertisements will be placed in Vinum magazine and on their website.

NEW EVENT

• This is an opportunity to engage with buyers and key opinion formers in the Swiss market • Meet and support your agents in market to boost your brands • Provide opportunities for wineries seeking representation to meet importers THE WHO

Retailers, importers, sommeliers, restaurants, hotels, media with an additional consumer session. The target visitor numbers are 250 across both sessions. Suitability for wineries: New to market, existing exporters, regional bodies. CONDITIONS

Require participation of a minimum 35 wines and 10 tables or equivalent for this event to be a compelling proposition for guests and financially viable.

SUMMARY OF EVENT THE WHAT & HOW

Event format • Wines will be either shown on table and poured by the winery representative/importer, or they can be on a self pour table if you have no one in market to do this • Masterclasses will run alongside the trade event. These will be funded by the levy and wines selected will be from those that have performed well in the blind tastings held in New Zealand • The trade tasting will run from 2.30-5.00pm and the consumer event from 5.00-7.30pm What will I get for my investment? Coordination of venue, equipment, freight logistics, table, signage, collateral, overall event management, advertising, PR, guest recruitment, database, post event statistics and report. REGISTRATION DEADLINE

31 JULY 2015

NEXT STEPS To register for these events log onto - www.nzwinemarketing.com EV ENT CONTACT

Sarah Shepherd sarahs@nzwine.com P: +44 207 973 8079 Or Amber Silvester amber.silvester@nzwine.com P: +64 9 916 1560

COST $$

PER WINE COST (1-5 WINES MAX)

TABLE (6-12 WINES)

CAN BE POURED BY WINERY/IMPORTER OR SHOWN AS ‘SELF POUR’

POURED BY WINERY/IMPORTER

E vents Subscriber

$ 450

$2,500

Non-events Subscriber

$900

$5,000

New Zealand Winegrowers I nzwinemarketing.com

New Zealand Trade Tasting Where: Hamburg, Germany When: 12 October 2015 OV ERVIEW

Germany is one of the top five global wine markets, with 45 million wine drinkers and just under half of these drinking once a week. Despite the tendency for wine purchases being made at the hard discount chains, an increasing number of people are buying wine online, which generally commands a higher price per bottle than traditional outlets. Off trade spend for everyday occasions has increased, and when people do spend in the on trade the amount spent has been raised too.* Hamburg is the second largest city in Germany and one of the most affluent in Europe. Our 2013 event here was well attended with a number of high profile sommeliers, media and bloggers interested in New Zealand wines resulting in some positive post event coverage online. This year we will work alongside ff.k PR on this event. Ff.k are based in Hamburg and have 15 years of experience working to promote wine regions around the world to the trade. With their comprehensive database and personal contacts we would expect to attract around 100 key trade contacts to this event.

THE WHY • This is an opportunity to engage with buyers and key opinion formers in the German market • Meet and support your agents in market to boost your brands • Provide opportunities for wineries seeking representation to meet importers THE WHO

Retailers, importers, sommeliers, restaurants, hotels and media. The target visitor numbers are 100. Suitability for wineries: New to market, existing exporters, regional bodies. CONDITIONS

Require participation of a minimum 30 wines and 8 tables or equivalent for this event to be a compelling proposition for guests and financially viable.

New Zealand’s wines sit mainly at the niche end of the market due to the price points so we will continue to target specialist retailers and sommeliers through a New Zealand wine masterclass hosted by a renowned German wine expert. We will also look to attract importers and media to this event. *Wine Intelligence 2013

SUMMARY OF EVENT THE WHAT & HOW

Event format • Wines will be either shown on a table and poured by the winery representative/importer, or they can be on a self pour table if you have no one in market to do this • A masterclass will run in advance of the trade event opening. This will be levy funded and wines selected will be from those that have performed well in the blind tastings held in New Zealand • The trade tasting will run from 2.00-6.00pm What will I get for my investment? Coordination with event organisers - equipment, freight logistics; exposure to organiser's database PR, guest recruitment; full catalogue showing wine details, RRP and stockists available to visitors; post event feedback report available to all participants. REGISTRATION DEADLINE

31 JULY 2015

NEXT STEPS To register for these events log onto - www.nzwinemarketing.com

COST $$

PER WINE COST (1-5 WINES MAX)

TABLE (6-12 WINES)

CAN BE POURED BY WINERY/IMPORTER OR SHOWN AS ‘SELF POUR’

POURED BY WINERY/IMPORTER

E vents Subscriber

$350

$2,000

Non-events Subscriber

$700

$4,000

EV ENT CONTACT

Sarah Shepherd sarahs@nzwine.com P: +44 207 973 8079 Or Amber Silvester amber.silvester@nzwine.com P: +64 9 916 1560

* A 5% loading will apply if wineries register after the Registration Deadline. Are you an Events Subscriber? To find out, please refer to page 3 or nzwine.com/members then click on NZ Wine Marketing REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event. Please visit nzwine.com/members and go to NZW Wine Registration, to register your wine.

Global Events Programme 2015/16

Drinks Business The Wine Show Chelsea Where: London, UK When: 16-18 October 2015 OV ERVIEW

WHO

The Drinks Business magazine is launching the first Wine Show Chelsea this October, hosted in the Old Town Hall in the heart of Chelsea. This event will showcase a small number of wine producers/countries, with a focus on redirecting the consumer to buying wines of quality, rather than price.

Consumers local to London, expected number of guests 300 per session.

The target audience are affluent consumers from the local area who have developed their interest in wines of a high standard from around the world. These budding connoisseurs will be given the opportunity to discover and buy fine wines. Tasting advisors – ranging from trade experts to MW students – will be present throughout the show, offering help and advice.

Suitability for wineries For existing exporters with London off trade distribution only. CONDITIONS

Require participation of a minimum 14 wines for this event to be financially viable. It is possible for wineries to enter more than one wine on the table.

Event promotion will be via www.thedrinksbusiness.com, direct mailings, targeted e-newsletter campaigns as well as a variety of social media outlets. An outdoor advertising campaign targeting local residents as well as working alongside local hotels, restaurants, wine merchants and publishers will help to further promote this unique event.

SUMMARY OF EVENT WHAT AND HOW

Event format

NEW EVENT

• Table with wines poured by New Zealand Winegrowers staff • Winery principals and UK based staff are not required to pour samples on the stand • Wines shown by varietal and region What will I get for my investment? Coordination with event organisers - equipment, freight logistics, exposure to organisers database PR, guest recruitment, full catalogue showing wine details, RRP and stockists available to visitors. Post event feedback report available to all participants. WHY

• Present New Zealand wines directly to consumers and make them aware of the range of styles available • Support The Drinks Business to ensure positive media coverage • Contribute to ensuring continued consumer demand for New Zealand wine

REGISTRATION DEADLINE

NEXT STEPS To register for these events log onto - www.nzwinemarketing.com

EV ENT CONTACT

Sarah Shepherd sarahs@nzwine.com P: +44 207 973 8079 Or Amber Silvester amber.silvester@nzwine.com P: +64 9 916 1560

28 AUGUST 2015

COST $$

PER WINE COST

E vents Subscriber

$350 (£150)

Non-events Subscriber

$700 (£300)

New Zealand Winegrowers I nzwinemarketing.com

New Release Trade Tasting Where: London, UK When: 28 October 2015 OV ERVIEW

The New Release tasting represents a cost effective way to put your newly released wines in front of A list media and trade. With a packed London wine trade calendar this event remains a consistently effective way to present a vast showcase of wines to this influential target audience. The self pour format appeals to a wide range of key trade; 2014 guests included Oz Clarke, Matthew Jukes, Rosemary George MW and Peter Richards MW as well as buyers from the Co-operative Group, Marks & Spencer, Majestic Wine and a number of independent retailers. This event is also important for wineries seeking distribution, as agents and distributors make contact in advance of the event to get information on the wineries looking for distribution before coming to taste on the day. The media attending this event are looking to see how New Zealand wines have evolved and would like to see as much representation at this event from as many wineries as possible to get a good overview of the styles that are being produced. In order to generate more media interest we would like wineries to enter wines from as many regions, styles and varietals as they can so we can showcase the diversity of wines that New Zealand has to offer.

THE WHY

• To provide an opportunity for key trade to taste the 2015 vintage whites and newly released wines from previous vintages • If you are seeking distribution in the UK this is a good opportunity to showcase your wines to potential importers • Put your wines in front of buyers with listing opportunities giving them the chance to get an overview of the styles available • To provide media with ideas for articles and to encourage positive media comment over the coming months THE WHO

A list on trade, media, importers/ distributors, off trade - supermarket buyers, virtual retailers, multiple off licences, independent retailers. We anticipate 80 guests. Suitability for wineries: New to market, existing exporters. CONDITIONS

SUMMARY OF EVENT THE WHAT & HOW

Require participation of a minimum 150 wines for this event to be a compelling proposition for guests and financially viable.

Event format • This is a self pour event; all wines will be displayed by varietal, vintage, price point and within aromatics, by residual sugar • The alcohol level and residual sugar for each wine will be listed alongside each entry in the catalogue • Wineries are not required to attend as this is a self pour tasting

This year the New Release coincides with the week of the Rugby World Cup final. A lot of attention will be on New Zealand and the 2011 World Champions, the All Blacks— a perfect opportunity to maximise return on investment!

What will I get for my investment? Coordination of all logistics, marketing, catalogue production, management of event and post event reporting. REGISTRATION DEADLINE

NEXT STEPS To register for these events log onto - www.nzwinemarketing.com

COST $$

28 AUGUST 2015

EV ENT CONTACT PER WINE COST

E vents Subscriber

$320

Non-events Subscriber

$640

Sarah Shepherd sarahs@nzwine.com P: +44 207 973 8079 Or Amber Silvester amber.silvester@nzwine.com P: +64 9 916 1560

Global Events Programme 2015/16

The Wine Gang Where: London, UK When: 14 November 2015 OV ERVIEW

THE WHO

Wine Gang members Anthony Rose, Jane Parkinson, David Williams, Joanna Simon and Tom Cannavan are once again hosting their popular consumer events in October 2015. Attracting over 1,200 wine loving consumers in 2014, the events are a great way for us to speak directly to people who are engaged and keen to learn more about New Zealand wines.

Consumers local to London, expected number of guests 500. Suitability for wineries: For existing exporters with good off trade distribution only.

The Wine Gang have an overall monthly reach of 23 million consumers through their columns and appearances in The Observer, The Independent, BBC One’s Saturday Kitchen, Scottish Television (STV) and House & Garden. Their website receives 65,000 unique visitors per month and, between them, they have around 60,000 Twitter followers.

CONDITIONS

Require participation of a minimum 12 wines for this event to be financially viable. It is possible for wineries to enter more than one wine on the table.

We always have plenty of interest in aromatic whites and full bodied reds as many visitors are keen to see what else New Zealand produces and find out where these can be purchased, so we encourage entering these styles as much as possible.

SUMMARY OF EVENT THE WHAT & HOW

Event format • Table with wines poured by New Zealand Winegrowers staff • Winery principals and UK based staff are not required to pour samples on the stand • Wines shown by varietal and region What will I get for my investment? Coordination with event organisers - equipment, freight logistics; exposure to organisers database - PR, guest recruitment; full catalogue showing wine details, RRP and stockists available to visitors; post event feedback report available to all participants. THE WHY

• Present New Zealand wines directly to consumers and make them aware of the range of styles available • Support The Wine Gang and encourage positive media coverage from them • Contribute to ensuring continued consumer demand for New Zealand wine

REGISTRATION DEADLINE

NEXT STEPS To register for these events log onto - www.nzwinemarketing.com

EV ENT CONTACT

Sarah Shepherd sarahs@nzwine.com P: +44 207 973 8079 Or Amber Silvester amber.silvester@nzwine.com P: +64 9 916 1560

25 SEPTEMBER 2015

COST $$

PER WINE COST

E vents Subscriber

$230 (£100)

Non-events Subscriber

$ 460 (£200)

New Zealand Winegrowers I nzwinemarketing.com

Three Wine Men Where & When: Cardiff / 21-22 November, London / 4-5 December, Manchester / 12-13 December 2015 OV ERVIEW

THE WHO

Olly Smith, Oz Clarke and Tim Atkin MW are renowned for being the famous faces behind these fantastic consumer events, now entering their fifth consecutive year.

Consumers local to each event location, expected number of guests 500 per location.

In 2014 the events brought us into contact with just under 5,000 consumers from locations across the UK. The events are engaging, informative and allow people to discover more about wine in a fun environment.

Suitability for wineries: For existing exporters with good off trade distribution only.

Working alongside Olly Smith, Oz Clarke and Tim Atkin MW is a great way for us to ensure New Zealand wines are of interest to them, and it is great to see how they perceive the wines and use them to explain different wine styles to guests at the events. They know the wines very well and sample everything as they bring guests around, encouraging and acting as fantastic ambassadors for the brands on show.

CONDITIONS

Require participation of a minimum 14 wines for this event to be financially viable. It is possible for wineries to enter more than one wine on the table.

SUMMARY OF EVENT THE WHAT & HOW

• Present New Zealand wines directly to consumers and make them aware of the range of styles available • Support The Three Wine Men and encourage positive press coverage from them • Contribute to ensuring continued consumer demand for New Zealand wine

REGISTRATION DEADLINE

NEXT STEPS To register for these events log onto - www.nzwinemarketing.com

25 SEPTEMBER 2015

EV ENT CONTACT

COST $$

PER WINE COST

E vents Subscriber

$350 (£150)

Non-events Subscriber

$700 (£300)

Sarah Shepherd sarahs@nzwine.com P: +44 207 973 8079 Or Amber Silvester amber.silvester@nzwine.com P: +64 9 916 1560

Global Events Programme 2015/16

Wine Festival Winchester Where: Winchester, UK When: 27-29 November 2015 OV ERVIEW

The Wine Festival Winchester launched in November 2014. Married Masters of Wine Susie Barrie and Peter Richards are behind the festival, which has been dubbed by one exhibitor as "definitely one of if not the best consumer wine tastings I’ve attended". Susie and Peter are well known for their regular wine slots on BBC1’s Saturday Kitchen, and they oversee their rapidly expanding wine headquarters where they reside in Winchester.

NEW EVENT

Winchester is fast becoming one of the UK’s key gastronomic hotspots. The area has an enviable and interested demographic catered for by the country’s largest farmers’ market, a range of outstanding local drink and food producers plus brilliant retailers and suppliers. Top

THE WHO

Consumers local to Winchester, expected number of guests 2,000 over four sessions. Suitability for wineries: For existing exporters with good off trade distribution only. CONDITIONS

Require participation of a minimum 14 wines for this event to be financially viable. It is possible for wineries to enter more than one wine on the table.

chefs including James Martin, Rick Stein, Hugh FearnleyWhittingstall and Raymond Blanc all operate businesses locally. There is a thirst for knowledge and top-quality wine in the area.

SUMMARY OF EVENT THE WHAT & HOW

Event format • Table with wines poured by New Zealand Winegrowers staff • Winery principals and UK based staff are not required to pour samples on the stand • Wines shown by varietal and region What will I get for my investment? Coordination with event organisers - equipment, freight logistics; exposure to organisers database PR, guest recruitment; full catalogue showing wine details, RRP and stockists available to visitors; post event feedback report available to all participants. THE WHY

• Present New Zealand wines directly to consumers and make them aware of the range of styles available • Support Susie Barrie MW and Peter Richards MW and encourage positive media coverage from them • Contribute to ensuring continued consumer demand for New Zealand wine

REGISTRATION DEADLINE

NEXT STEPS To register for these events log onto - www.nzwinemarketing.com EV ENT CONTACT

Sarah Shepherd sarahs@nzwine.com P: +44 207 973 8079 Or Amber Silvester amber.silvester@nzwine.com P: +64 9 916 1560

25 SEPTEMBER 2015

COST $$

PER WINE COST

E vents Subscriber

$350 (£150)

Non-events Subscriber

$700 (£300)

New Zealand Winegrowers I nzwinemarketing.com

Annual Trade and Consumer Tasting Where: London, UK When: 18 January 2016 OV ERVIEW

Back for 2016 is our incredibly popular London Annual Trade and Consumer tasting. This is the New Zealand Wine event to be a part of if you are active in the UK market or are interested in finding distribution here. This event attracts the key players in the UK trade from supermarket and independent retail buyers, importers, distributors, sommeliers and on trade purchasers to wine and trade media. It is where opinions are formed and commented on in the media. Articles were published in Harpers, Off Licence News, The Drinks Business, Winebiz, Meiningers Wine Business International and jancisrobinson.com following the 2015 event. Bringing together around 600 trade and 500 consumers, this event shows real engagement and excitement from visitors at being able to taste around 500 wines from over 100 New Zealand wineries. The additional masterclasses and self pour tables are a draw for guests, and allow us to highlight specific varietals or regions and gain increased publicity for the event.

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• Present your wines directly to consumers in our popular consumer session THE WHO

Local and national visitors from the on trade, importer/distributor/wholesaler, retailer, media, education, hotel and caterers. We expect 600 trade and 500 consumers to attend. Suitability for wineries: New to market, existing exporters, regional bodies. CONDITIONS

Require participation of a minimum 22 large tables and 160 per wine entries or equivalent for this event to be a compelling proposition for guests and financially viable.

“With high standard of trade and consumer attendees & very good organisation of the day, this is one of the best country specific shows of the year.”

SUMMARY OF EVENT THE WHAT & HOW

Event format • Wines will be shown on tables and poured by the winery representative/importer, or they can be on the New Zealand Winegrowers table if you have no one in market to do this • A masterclass will run during the trade event; this will be funded by the levy and wines selected will be from those that have performed well in the blind tastings held in New Zealand • The trade tasting will run from 11.00am-6.00pm, the optional consumer event will run from 6.00-9.00pm What will I get for my investment? Coordination of venue, equipment, freight logistics, table, signage, collateral, overall event management, advertising, PR, guest recruitment, database, post event statistics and report, potential post event write ups in key publications. THE WHY

• Exposure to the market for your brands • Reinforce and build your key trade and media relationships in the UK • Find a UK distributor

THANKS TO:

REGISTRATION DEADLINE

NEXT STEPS To register for these events log onto - www.nzwinemarketing.com

30 OCTOBER 2015

PER WINE (NZW TABLE)

PER WINE (IMPORTER TABLE, MAX 12 WINES)

LARGE TABLE (MAX 16 WINES)

E vents Subscriber

$350

$300

$3,500

Non-events Subscriber

$700

$600

$7,000

COST $$

EV ENT CONTACT

Sarah Shepherd sarahs@nzwine.com P: +44 207 973 8079 Or Amber Silvester amber.silvester@nzwine.com P: +64 9 916 1560

Global Events Programme 2015/16

Annual Trade and Consumer Tasting Where: Dublin, Ireland When: 21 January 2016

“Thank you for a most enjoyable day yesterday at the New Zealand Tasting. The Chardonnay class was most informative with some outstanding wines.”

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OV ERVIEW

THE WHO

Each year the Dublin tasting attracts a substantial number of key trade and media. Visitors from the retail trade groups, independent retailers, on trade, importers and media come together for the educational and commercial opportunities the event offers, and are engaged and responsive in return. An outstanding amount of media coverage is received post event, with an estimated total value in advertising terms of over €50,000 resulting from the 2015 show.

Local and national visitors from the on trade, importers, off licences and groups, media, hotels and supermarket groups. We expect 150 trade and 150 consumers to attend. Suitability for wineries: New to market, existing exporters, regional bodies.

Our 2016 Dublin Annual Trade and Consumer Tasting will be held in a new venue, the Hilton Hotel in Charlemont Place. We will look to revitalise the consumer event through a targeted marketing campaign at a younger audience and a refreshed event offering.

CONDITIONS

Jean Smullen will manage PR and communications around the event. Jean is a key member of the trade; she presents a wine slot on a nationwide radio station, writes a wine column for Sunday newspapers and trade publications, features in TV wine slots and is an international wine judge.

Require participation of a minimum three large tables, 14 medium tables and 40 per wine entries or equivalent for this event to be a compelling proposition for guests and financially viable.

SUMMARY OF EVENT THE WHAT & HOW

Event format • Wines will be shown on tables and poured by the winery representative/importer; there is also the option of being on the New Zealand Winegrowers table if you have no one available to attend • A masterclass will run in the hour prior to the trade event opening. This will be funded by the levy marketing budget and wines selected will be from those that have performed well in the blind tastings held in New Zealand • The trade tasting will run from 2.00-6.00pm, the consumer event will run from 6.30-8.30pm What will I get for my investment? Coordination of venue, equipment, freight logistics, table, signage, collateral, overall event management, advertising, PR, guest recruitment, database, post event statistics and report, potential post event write ups in key publications. THE WHY

THANKS TO:

• Exposure to the market for your brands • Reinforce and build your key trade and press relationships in Ireland • Find an Irish distributor • Present your wines directly to consumers in our popular consumer session REGISTRATION DEADLINE

30 OCTOBER 2015

NEXT STEPS To register for these events log onto - www.nzwinemarketing.com EV ENT CONTACT

Sarah Shepherd sarahs@nzwine.com P: +44 207 973 8079 Or Amber Silvester amber.silvester@nzwine.com P: +64 9 916 1560

PER WINE (NZW TABLE)

PER WINE (IMPORTER TABLE, MAX 6 WINES)

MEDIUM TABLE (MAX 12 WINES)

LARGE TABLE (MAX 16 WINES)

E vents Subscriber

$350

$300

$2,300

$2,750

Non-events Subscriber

$700

$600

$4,600

$5,500

COST $$

New Zealand Winegrowers I nzwinemarketing.com

New Zealand Trade and Consumer Tasting

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Where: Stockholm, Sweden When: 25 January 2016

THE WHY

OV ERVIEW

New Zealand wine sales through the Swedish monopoly have increased by 45% in volume since 2011, so we are well on the way to meeting the potential market for New Zealand wines identified in the 2011 Wine Intelligence report. 43.5% of New Zealand wines sold are in the premium segment at above SEK 100 / NZD 15.50 and New Zealand occupies the number one position for wines sold in the +SEK 100 price point. We will return to Stockholm in 2016 after a successful 2014 event which attracted almost 150 trade, including a strong turnout from on trade, importers, media and Systembolaget staff, as well as buyer Sebastian Braun. We will also repeat our post trade consumer event which we had a great response to in 2014, with just over 150 people paying to attend. Börje Erikkson from the Nordic Wine Institute will work on communications around the event. He has successfully ensured the attendance of quality trade visitors at all the events we have previously hosted in Stockholm. The timing of this event allows wineries who travel over for our London and Dublin Annual Trade tastings to maximise the use of their time in Europe. We have also been competing with many other trade events in the busy October period and hosting the event in January should raise our potential visitor numbers.

• Opportunity to engage with buyers/key opinion formers and consumers in the Swedish market • Meet and support your agents in market to boost your brands • Meet importers if you are looking for a local distributor THE WHO

European media, on-trade buyers/ sommeliers/sommelier schools and sales agents, retail buyers, importers/ distributors, consumers and Wine Club members local to Stockholm area. We would expect around 150 trade and 150 consumers to attend. Suitability for wineries: New to market, existing exporters, regional bodies. CONDITIONS

Require participation of a minimum 35 wines and nine tables or equivalent for this event to be a compelling proposition for guests and financially viable.

SUMMARY OF EVENT THE WHAT & HOW

Event format • Wines will be shown on tables and poured by the winery representative/importer • A masterclass will run alongside during the trade event; this will be funded by the levy and wines selected will be from those that have performed well in the blind tastings held in New Zealand • The trade tasting will run from 12.00-5.30pm, the consumer event will run from 5.30-7.30pm What will I get for my investment? Coordination of venue, equipment, freight logistics, table, signage, collateral, overall event management, advertising, PR, guest recruitment, database, post event statistics and report.

REGISTRATION DEADLINE

30 OCTOBER 2015

NEXT STEPS To register for these events log onto - www.nzwinemarketing.com

EV ENT CONTACT

COST $$

PER WINE COST (1-5 WINES)

TABLE (6-12 WINES)

E vents Subscriber

$290

$2,000

Non-events Subscriber

$580

$4,000

Sarah Shepherd sarahs@nzwine.com P: +44 207 973 8079 Or Amber Silvester amber.silvester@nzwine.com P: +64 9 916 1560

Global Events Programme 2015/16

ProWein

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US A

Where: Düsseldorf, Germany When: 13-15 March 2016

“Most successful Prowein we have attended..." "Very happy with the organisation & outcome..."

your itinera

OV ERVIEW

THE WHO

ProWein will open its doors again in Düsseldorf from 13 – 15 March 2016. This key international trade event now reaches over 52,000 visitors, drawn by the 6,000 exhibitors present from 50 countries.

Specialist wine retailers, other retail, wine wholesalers, import, export, other wholesale, gastronomy, hotel business, other service industry. In excess of 52,000 visitors. 2015 Statistics: 61% of visitors were from Germany, 39% from other countries including France, The Netherlands, Belgium, UK, Italy, USA, Sweden, Austria, and Denmark. Suitability for wineries: New to market, existing exporters, regional bodies.

ProWein 2015 was overwhelmingly positive for New Zealand Winegrowers – 25 wineries showcasing 150 wines on our stand with a great location in the centre of the busiest hall of the show. With the majority of wineries aiming to meet current and potential distributors/clients and 75% saying this objective had been achieved to great extent, this reinforces why we have a presence at this key international wine trade show. The number of wineries taking part on our stand increased but we also saw a huge increase in the number of wineries taking part with distributors, which is a positive sign that the show is very

“Best show since I have participated.”

Wine Fairs on

important for New Zealand wineries to be part of. Our 2016 stand will have a prime position within the show, close to the North entrance where most of the visitor traffic originates. To attract more visitors to our stand, the popular educational area will host a comprehensive masterclass programme each day.

CONDITIONS

Require participation of a minimum 14 wineries showing 8 wines and 11 wineries showing 1-4 wines for this to be financially viable.

SUMMARY OF EVENT THE WHAT & HOW

Event format • ProWein will be open to visitors each day from 10am-7pm. Winery representatives will be required on stand at all times during the opening hours to pour samples from their counter. It is advisable to bring a colleague to do this to allow for meetings • Levy funded masterclasses on stand will be held during show opening hours

THANKS TO:

What will I get for my investment? All stand organisation and build, liaison with Messe Duesseldorf for online and print catalogue entry. Design and print of stand catalogue. Logistics and equipment: Access to consolidated freight shipment, glasses, spittoons, fridges, water, coffee, snacks. Meeting Facilities: Participation Option 1 - Bookable shared meeting facilities on stand. Participation Option 2 – Own meeting table on stand. Collateral including catalogues, maps, varietal and regional guides, pens will be available for you to use. THE WHY

• Have an opportunity to gain new listings and raise awareness of your wines • Find distributors in new markets • Gain access to multiple European and global markets at one event REGISTRATION DEADLINE

30 OCTOBER 2015

NEXT STEPS To register for these events log onto - www.nzwinemarketing.com EV ENT CONTACT

Sarah Shepherd sarahs@nzwine.com P: +44 207 973 8079 Or Amber Silvester amber.silvester@nzwine.com P: +64 9 916 1560

COST $$

OPTION 1 (1-4 WINES)

OPTION 2 (5-8 WINES)

E vents Subscriber

$4,250

$8,500

Non-events Subscriber

$8,500

$17,000

New Zealand Winegrowers I nzwinemarketing.com

Foodies Festivals Where: London (plus three other UK locations to be confirmed in February 2016)

When: May - August 2016 THE WHY

OV ERVIEW

We have been offered the opportunity to participate with Charles Metcalfe in the successful Foodies Festivals in locations across the UK in Summer 2016. The focus of the Foodies Festivals is great quality food and drink, with chef demonstrations, a drinks theatre, restaurant tents and producer markets. Consumers pay around £15 for a day ticket and each show attracts in excess of 20,000 visitors over the course of three days. The opportunity we are offering is to be featured in a New Zealand Wine Masterclass, which will be held on each day of the three day show in the drinks theatre. Presented by Charles Metcalfe, around 100 people will taste six New Zealand wines. They will also receive details of where the wines can be purchased locally. There are only six spots at each festival and priority will be given to those who register first. These masterclasses are a valuable way to have your wines presented directly to consumers by an enthusiastic wine expert in an engaged environment.

• Highlight the price vs quality ratio of New Zealand wines to consumers • Support key wine opinion former Charles Metcalfe • Good exposure for your brand in an engaged environment THE WHO

Each masterclass seats 100 consumers. Suitability for wineries: Existing exporters with good UK off trade distribution. CONDITIONS

Require participation of a minimum six wines per masterclass to make this a compelling proposition for guests and financially viable.

SUMMARY OF EVENT THE WHAT & HOW

Event format • Wines will be poured to 100 consumers who will be seated to attend a New Zealand focussed masterclass presented by Charles Metcalfe • There will be one masterclass on each day of the three day events • Charles will present and allow consumers to taste each wine • Details of each wine and where it can be purchased will be available to attendees What will I get for my investment? Deliver samples to Charles Metcalfe and he will transport to venue, present your wine to approximately 300 visitors over three days, visitors will receive a tasting sheet to take away with stockists of your wines listed.

REGISTRATION DEADLINE

TBC

NEXT STEPS To register for these events log onto - www.nzwinemarketing.com

COST $$

PER WINE COST

E vents Subscriber

$447 (GBP £210) per wine, per location (this includes being featured in a masterclass on each day of the three day event)

Non-events Subscriber

$894 (GBP £420) per wine, per location (this includes being featured in a masterclass on each day of the three day event)

EV ENT CONTACT

Sarah Shepherd sarahs@nzwine.com P: +44 207 973 8079 Or Amber Silvester amber.silvester@nzwine.com P: +64 9 916 1560

Global Events Programme 2015/16

USA

HIGHLIGHTS

New Zealand Winegrowers I nzwinemarketing.com

San Francisco , New York, Los Angeles, Boston, Houst on & Honolulu

USA

DUC

ED FEES!

Events 2015 - 2016 T his year's events program will have us return to New York and San Francisco for our annual New Zealand Wine Fairs, our largest and most comprehensive trade and media events in the US. For 2015-16 we will be continuing with the self-pour tastings in three new cities that are all great markets for New Zealand wine - Houston, T X; Boston, MA; and Honolulu, HI - while re-visiting Los Angeles, CA after a few years off. We will again facilitate a shipment of wines to be sent to the Wine Spectator for their annual New Zealand wine tasting. T hanks to the support of our sponsors, O-I New Zealand, we are excited to be able to offer more affordable event opportunities to wineries in 2015-16 as well as a greater variety of premium New Zealand wine events to engage key US trade and media. Summary of User-Pays Events USA

EVENT

EVENT DATE

REGISTRATION DEADLINE

New Zealand Wine Trade Tasting (Houston)

17 September 15

24 Jul 15

New Zealand Wine Trade Tasting (Boston)

14 October 2015

14 Aug 15

New Zealand Wine Fair (San Francisco)

7 March 16

30 Oct 15

New Zealand Wine Fair (New York)

10 March 16

30 Oct 15

New Zealand Wine Trade Tasting (Los Angeles)

April 2016

5 Feb 15

Wine Spectator Tasting

May 2016

TBC

New Zealand Wine Trade Tasting (Honolulu)

June 2016

5 Feb 15 Global Events Programme 2015/16

New Zealand Wine Trade Tasting Where & When: Houston, TX / 17 September 2015, Boston, MA / 14 October 2015, Los Angeles, CA / April 2016, Honolulu, HI / June 2016 OVERVIEW After the success of our self pour events in 2014/2015, we will once again host these tastings, whilst taking the opportunity to visit new cities that are key markets for New Zealand wine. This year, due to generous sponsorship from O-I New Zealand, we are delighted to offer these events to you at a lower participation fee than in previous years. With your involvement, we can ensure we are showing the trade a larger and more diverse range of New Zealand wine this year. Firstly, Texas is amongst the top five states for total wine consumption and Houston is the most sophisticated city within the state. Air New Zealand has added Houston as a US gateway and will be flying nontop service from there to Auckland starting in December 2015. We expect this market to only get better for New Zealand wine. Secondly, it has been over four years since we have hosted a self pour tasting in Los Angeles and we feel it is time to go back. LA continues to be a major market for New Zealand wine and opportunity there is huge, and we have received numerous requests that we hold another event there. Thirdly, we have added Boston to the line-up, a valuable addition that holds great potential for New Zealand wine. Boston is one of the top metropolitan areas for imported wine consumption. And finally, the fourth city we have added is Honolulu. Hawaii shares many similarities to New Zealand as an island nation and we have found that New Zealand wine can have a great amount of success here.

THANKS TO:

EV ENT CONTACT

David Strada P: +1 415 567 5511 dstrada@earthlink.net Ranit Librach P:+1 212 254 2729 ranit.nzwine@gmail.com Or Amber Silvester amber.silvester@nzwine.com P: +64 9 916 1560

New Zealand Winegrowers I nzwinemarketing.com

“Huge thank you, really enjoyed, I tasted more NZ wines today than ever seen in one place”

“It was incredible to taste different varietals from NZ”

NEW EVENT & LOCATIONS

SUMMARY OF EVENT THE WHAT & HOW

Event format • Wineries do not need to be present as it will be self pour, but if visiting winery representatives are in town than they are encouraged to attend. Please note they will not be able to pour • Wines will be arranged by varietal, vintage and region • Participation cost covers all elements needed to prepare and host an event. All costs associated with the self pour will be separate from the levy-funded masterclass THE WHY

• To reinforce New Zealand’s position as a world-leading, premium quality wine producer by showing a selection of top quality wines from New Zealand • To showcase New Zealand’s diversity by region and varietal • To extend and grow our audience • To ensure continued loyalty amongst the trade/media and to encourage new business opportunities • To grow listings and support sales of New Zealand wines amongst retailers, the on-trade and distributors THE WHO

On-trade, media, importer/distributors, off-trade – supermarket buyers, virtual retailers, multiple off license, independent retailers. Suitability for wineries: These events are ideal for wineries already in the market, those looking to find an importer and regional bodies. CONDITIONS

We will need a minimum of 75 wines involved, at each event, in order for the event to be financially viable.

REGISTR ATION DEADLINE

NEXT STEPS To register for these events log onto - www.nzwinemarketing.com

HOUSTON – 24 JULY 2015 | BOSTON – 14 AUG 2015 LOS ANGELES – 5 FEBRUARY 2016 | HONOLULU – 5 FEBRUARY

COST $$

PER WINE COST

E vents Subscriber

$190

Non-events Subscriber

$380

2016

EV ENT CONTACT

David Strada P: +1 415 567 5511 dstrada@earthlink.net Ranit Librach P:+1 212 254 2729 ranit.nzwine@gmail.com Or Amber Silvester amber.silvester@nzwine.com P: +64 9 916 1560

Global Events Programme 2015/16

New Zealand Wine Fair Where & When: San Francisco / 7 March, New York City / 10 March 2016

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rary

OVERVIEW The ever popular wine fair will return to both San Francisco and New York in 2016. These two cities represent the top selling cities for New Zealand wine and the New York metropolitan area continues to maintain its spot as the top market for imported wine. We will be changing the timing this year to have our events in early March, so that they take place before ProWein in Germany. We hope to take advantage of the large numbers of winery personnel traveling to that event, and have them stop in the US on their way to Europe. One of the comments we hear consistently from attendees is that they enjoy speaking with the winery personnel versus the local importer, and we aim to keep improving the value of our New Zealand Wine Fairs for both our exhibitors and attendees. This year, due to generous sponsorship from O-I, we are delighted to offer these events to you at a lower participation fee than in previous years. With your involvement, we can ensure we are showing the trade a larger and more diverse range of New Zealand wine this year. The Wine Fair is geared for both press and trade. We will continue to work with importers and winery representatives to ensure that we have the right attendees at the event. As with previous years we will spend significant time on updating our databases to ensure we have the most current list of influencers included. We will also look to local media in promoting our events to local buyers.

THANKS TO:

EV ENT CONTACT

David Strada P: +1 415 567 5511 dstrada@earthlink.net Ranit Librach P:+1 212 254 2729 ranit.nzwine@gmail.com Or Amber Silvester amber.silvester@nzwine.com P: +64 9 916 1560

New Zealand Winegrowers I nzwinemarketing.com

" Another successful NZW New York Wine Fair. Once again, the event attracted a constant flow of tasters, including a lot of high profile accounts…and Press was in no short supply either - there were many bloggers, wine writers, importers & consultants, all gaining valuable exposure to our wines.”

SUMMARY OF EVENTS THE WHAT & HOW

Event format • Small and large tables are to be manned by winery representatives • Wines registered as Per Wine Cost and displayed on the New Zealand Winegrowers table will be poured by New Zealand Winegrowers representatives only THE WHY

• To reinforce New Zealand’s position as a world-leading, premium quality wine producer by showing a selection of top quality wines from New Zealand • To provide a platform for trade, media and consumers to interact with winemakers • To extend and grow our audience • To raise interest amongst trade and to encourage positive press comment at a peak buying time • To expose key retail buyers and on-trade sommeliers/restaurateurs to the newly released whites and reds • To ensure continued loyalty amongst the trade/media and to encourage new business opportunities • To grow listings and support sales of New Zealand wines amongst retailers, the on-trade and distributors THE WHO

We require a minimum of 18 small tables and 6 large tables, plus 16 wines on the New Zealand Winegrowers table – in each city - for these events to be financially viable.

REGISTRATION DEADLINE

30 OCTOBER 2015

NEXT STEPS To register for these events log onto - www.nzwinemarketing.com

COST $$ PER CITY

PER WINE COST NZW TABLE

SMALL TABLE (MAX 4 WINES) / JOINT TABLE (UP TO 2 WINERIES

LARGE TABLE (5-10 WINES) / JOINT TABLE (UP TO 2 WINERIES

PER TABLE)

E vents Subscriber

$250

$990

$1,690

Non-events Subscriber

$500

$1,980

$3,380

* A 5% loading will apply if wineries register after the Registration Deadline.

EV ENT CONTACT

David Strada P: +1 415 567 5511 dstrada@earthlink.net Ranit Librach P:+1 212 254 2729 ranit.nzwine@gmail.com Or Amber Silvester amber.silvester@nzwine.com P: +64 9 916 1560

Are you an Events Subscriber? To find out, please refer to page 3 or www.nzwinemarketing.com REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event. Please visit nzwine.com/members and go to NZW Wine Registration to register your wine.

Global Events Programme 2015/16

Notes

New Zealand Winegrowers I nzwinemarketing.com

Important Information Global Events 2015 - 2016

Global Events Programme 2015/16

How to use www.nzwinemarketing.com NZWINEMARKETING.COM is the industry website where you register and provide information for global events organised by New Zealand Winegrowers (NZW). It has the same email log in as nzwine.com and can also be accessed via the members section of nzwine.com, under On-line Tools and NZ Wine Marketing. HOME PAGE The Home Page provides a menu of the features on the site: My Upcoming Events Any events for which you have registered and actions required All Events Proposals All the Event Proposals in the programme and registration instructions NZ Wine Marketing Programme Overview and Levy-funded Activities Reference information on the programme, with particular reference to the range of levy-funded activities Global Events Subscription Proposal and registration form for the Global Events Subscription My Registration Summary Please note, this is a very important section as it is the only area on the site that maintains a historical record of all registrations/ updates submitted, plus a summary of the costs involved International Media and Trade Visit Programme Proposals and itineraries on which your winery is included (please note, no proposal/itinerary will show here if your winery is not included on an itinerary). There is also a link from this section to coverage and post trip surveys from visitors.

REGISTERING FOR AN EVENT 1. On the Home Page, click on All Event Proposals. This will show

Edit My Agents

the list of all the Events within the Programme. Events will be

Agent details specific to your winery, which flow into Event

listed chronologically, however they can be filtered by country if

Updates

desired.

Market Information Provides a link back to nzwine.com for information on markets, post event reports, market data, etc.

2. To register for an event, simply click on the event name in this section, read the proposal, and click on Register for this Event. 3. You will be asked to select your Preferred Fee Option. Prices

Let Us Know

will be listed for Global Events Subscribers and Non-Global

When are you travelling? Requests travel details outside of

Event Subscribers.

our normal events, as we may have educational / promotional opportunities in which you can get involved. Wine related events of interest - requests details on any other wine-related event that may be of interest to NZW or other wineries. Default Winery Details Located on the top menu, this includes your company contact details which will automatically populate the Event Updates for the events you register for. Please ensure that these are kept up to date

4. You will then be asked to tick your preferred Company Registration Option: - Individual Registration - Joint Registration (2 wineries, under own brand names. Each register and complete Updates. Only applicable to a Table Cost. Costs will be shared with each company) - Group Registration (3-5 wineries under a group brand name. One group registration and central contact. Only applicable to a Table Cost. Costs will be divided between the group)

REGISTERING FOR THE GLOBAL EVENTS SUBSCRIPTION On the Home Page, click on Global Events Subscription

have read the Terms and Conditions and then click Register

Registration Form under Global Events Subscription.

for Event. Wait a couple of seconds for the registration to go

1. Input all information required and tick the appropriate category

confirmation email.

price band. 2. Once complete, press send. Upon submitting the registration you will receive a confirmation email.

5. Once you have completed the required fields, select that you

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through. Upon submitting the registration you will receive a

6. Once you have registered for an event, this event automatically moves to the My Upcoming Events section and any further actions are highlighted.

7. A copy of your registration form is saved in the My Registration

3. You can also view your Event Update (i.e. the information you

Summary section of the Home Page. This is a very important

submitted for the event catalogue) by clicking on View Event

section as it is the only area on the site that maintains a

Update next to each event.

historical record of all registrations submitted.

4. Please note: My Registration Summary is a very important section as it is the only area on the site that maintains a

COMPLETING AN EVENT UPDATE 1. Once NZW has posted an Event Update on the site, registrants

historical record of all registrations/updates submitted plus a summary of the costs involved.

for the event will receive an email directing them to this Event Update on the website. Equally you will be able to access the

REGISTERING FOR AN INTERNATIONAL VISIT

Event Update from the Home Page, clicking on the action

1. Click as instructed under International Media and Trade Visits

required of the relevant event shown under My Upcoming Events. 2. The Event Update will ask you to: - Edit/approve your logo, synopsis and winery contact details shown for your company. There is an option to upload a new version of your logo if required - Provide information on which wines you will show (dropdown menus provided for varietals, regions, vintages, etc to speed entry) and how they will be provided. Please

Programme heading, then click on View Proposal. Read the proposal and then select the appropriate option (Proceed to Itinerary or Decline). 2. If you click Decline, the proposal will automatically be deleted from your site. If you click Proceed to Itinerary, you will view your visit time/date and be asked to accept, reschedule or decline the visit. 3. Please note: no proposal/itinerary will show here if your winery is not included on an itinerary.

note for wines from vintage 2010 onwards, you will be asked to provide sustainability accreditation details. When entering

EDIT MY AGENTS

wines, please refer back to your chosen registration option

1. Click on Edit My Agents. You will see agent details that are

and adhere to the maximum number of wines for the table size chosen. If you wish to change your table option, please contact NZW - Select your importer from a dropdown list or enter Event

specific to your winery. These details automatically flow into Event Updates to save you having to retype agent information. 2. On the Edit My Agents page you may edit the data as you wish, with the exception of changing a company name - this needs

Specific Importer Details. There will also be a â&#x20AC;&#x2DC;Seeking

to be done by NZW as instructed on the page. If any agents are

Distributionâ&#x20AC;&#x2122; tick-box option

missing or you would like to add new ones, please also contact

- Provide event attendance information 3. If you are unable to provide all the data in one sitting, this is not a problem. The information is automatically saved until you next enter the site. If you are able to provide all details and wish

NZW as instructed.

ENTERING YOUR DEFAULT WINERY DETAILS 1. Your winery contact details are located under the Default

to submit, you will be asked to proof the entry first and then

Winery Details section on the top horizontal menu on the Home

proceed with the Final Submission. Once you have clicked Final

Page.

Submission, there is still the ability to edit the information until the Catalogue Lockdown Date. Once this date has passed, the details will appear in the catalogue as you have submitted them. 4. You will know your Event Update has been submitted

2. Please check all details are correct including your logo and synopsis, and complete any missing information as instructed. However, please only make additions/changes in this Default section if the information is relevant to all markets and events.

successfully by returning to your Home Page. Next to the event,

3. These Default details will appear in each Event Update for

where it used to say Complete Event Update, it will now say No

which you have registered. If you wish to customise the

Action Required.

information for a particular event, then this must be done within the Event Update section of the relevant event (click on relevant

VIEWING RECORDS SUBMITTED

event under My Events and then on the Complete Event Update

1. Once you have registered for an event or submitted your

for entry into an event catalogue must also be done within the

Event Update, you can view the information you have entered/

heading). Final approval of the winery logo and contact details relevant Event Update section, not in the Default section.

submitted by going to: Home Page, then under My Registration Summary selecting Click here for a summary of all events/ Global Events Subscription for which you have registered and the option chosen. 2. You can then view the events you have signed up for, how many wines you have submitted, etc plus details on the event and freight attachments.

Global Events Programme 2015/16

Wine Registration Requirements New Zealand Winegrowers is committed to preserving the unique places that make our wines famous. Sustainability is a key theme in marketing and communication plans.

Registering Wines For Events Wines of vintage 2010 onwards must meet the NZW Sustainability Policy and the NZW Vineyard Registration Policy so that they may be entered in NZW Marketing Events and Awards Programmes. Please visit nzwine.com/members then click on Sustainability to find out more about our sustainable policies and how to register your wines.

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Terms and Conditions 1 INTRODUCTION 1.1 The following clauses set out the terms and conditions upon which wineries can participate in the New Zealand Winegrowers

Participating Wineries, the Programme Organiser cannot guarantee any particular outcomes from participation in any Event or the Programme generally.

(NZW) Global Events Programme. These terms and conditions should be read alongside the relevant Event proposal set out in the Global

4 CONDITIONS OF PARTICIPATION

Events Programme (User Pays) Booklet (Global Events Booklet). In

4.1 Only members of NZW (Wine Institute of New Zealand or

the event of any inconsistency between these terms and conditions,

New Zealand Grape Growers Council levy payers) are entitled to

and the terms and conditions set out in the relevant Event proposal,

participate in, and be invoiced for, any one or more Event(s) run

these terms and conditions shall prevail.

pursuant to the NZW Global Events Programme. Wineries must complete their registration to participate in any NZW Event in full and

2 DEFINITIONS Board means the NZW Board. Event means any event organised under the auspices of the NZW Global Events Programme and includes all user pays events and user pays promotional activities.

through the appropriate process, e.g. via nzwinemarketing.com and pay the relevant Event Participation Fee, by the deadline specified in the relevant Event proposal set out in the Global Events Booklet. 4.2 Participating Wines must be wholly made, processed and matured in New Zealand by wineries who are fully paid up members of the Wine Institute of New Zealand or New Zealand Grape Growers

Event Participation Fee refers to the specific payment made to

Council. Participating Wines must be made from grapes grown in

participate in an Event.

New Zealand.

Global Events Subscription means the annual payment made by

4.3 All Participating Wines must comply with all applicable legislative

a Participating Winery which entitles that Participating Winery to

requirements relating to the composition and labelling of wine.

participate in any and all Events for a discounted fee, and Global Events Subscriber refers to the Participating Winery responsible for paying the Global Events Subscription; Participating Winery includes any winery who has paid the relevant Event Participation Fee (whether or not as a Global Events

4.4 Participating Wineries can only show wines that have been registered and paid for in full. 4.5 If a Participating Winery shows more wines that they have registered and/or paid for, they will be invoiced for these extra wines.

Subscriber) to participate in the Programme (including those signed

4.6 Wines of vintage 2010 onwards must meet the NZW

up in a group capacity), and in the case of a company includes the

Sustainability Policy and the NZW Vineyard Registration Policy so

officers of that company and the representative(s) employed or

that they may be entered in NZW Marketing Events and Awards

engaged by that company.

Programmes. Please visit nzwine.com/members then click on NZW

Participating Wine(s) is/are any wines entered into an Event.

Wine Registration to register your wine.

Programme means the NZW Global Events Programme.

5 GLOBAL EVENTS SUBSCRIPTION

Programme Organiser means NZW and person or body employed or

5.1 Wineries seeking to participate in the Programmeâ&#x20AC;&#x2122;s Events in any

engaged by NZW for the purposes of organising any aspect of the

given year can access a reduced Event Participation Fee by paying

Programme or an individual Event or promotion.

the Global Events Subscription, where the Participating Winery wishes to participate in Events in one or more target markets.

3 NZW GLOBAL EVENTS PROGRAMME 3.1 The NZW Global Events Programme is the programme of premium wine events hosted by NZW in target markets in any given year.

5.2 Wineries can pay the Global Events Subscription on a group basis (with prior approval from the Programme Organiser). 5.3 Wineries who have paid the Global Events Subscription as part of a group (Global Events Group Subscribers) can only participate in

3.2 The objective of the NZW Global Events Programme is to

Events as part of this group. Global Events Group Subscribers cannot

promote the New Zealand Wine brand by providing a platform for

participate in any Event as an individual winery.

individual wineries to collectively promote their brands at premium wine events hosted by NZW in target markets throughout the year.

5.4 To participate in any Event, Global Events Subscribers will only be required to pay the applicable Event Participation Fee, plus any

3.3 By participating in any one or more of the Events of the NZW

Late Registration Penalty (as defined in clause 6.6) if applicable. The

Global Events Programme, Participating Wineries will receive event-

Global Events Subscription does not cover:

focused support and expertise from NZW with the aim of helping to increase Participating Wineriesâ&#x20AC;&#x2122; presence in, and insights into, the targeted markets, and to raise awareness among Participating Wineries as to what they need to do to achieve increased market growth in the future. While the aim of the NZW Global Events Programme is to promote and facilitate trade opportunities for

(a) importer selection and negotiations for an individual brand or group of brands; (b) storage, handling and shipping of wine samples; (c) travel, accommodation and associated costs;

Global Events Programme 2015/16

(d) Participating Wineryâ&#x20AC;&#x201C;specific marketing collateral, including promotional signage;

6.4 Where Participating Wineries register for an Event as part of a Joint or Group table, any Participating Winery that is not a Global

(e) compliance costs associated with participation in any Event, for example certificates enabling Participating Wineries to pour wines if required for that Event, etc; and

Events Subscriber will be liable for a 100% loading fee on their share of the Event Participation Fee (as calculated in accordance with clause 6.3 above). This clause also applies when agents are registering on behalf of a winery or wineries.

(f) any requirements specifically requested by the Participating Winery that are additional to what the Programme Organiser has identified will be provided to the Participating Winery as part of their Event Participation Fee.

6.5 Each year, the estimated Event Participation Fees will be set out in the Global Events Booklet and will be subject to exchange rate fluctuations and participation levels. While the Programme Organiser will make every attempt to ensure that Event Participation Fees

5.5 Wineries who do not pay the Global Events Subscription will pay

do not exceed the published estimate, the Programme Organiser

the Event Participation Fee plus a 100% loading per Event, plus any

reserves the right to adjust costs where necessary. Increased costs

Late Registration Penalty if applicable.

will be invoiced following the Event.

5.6 The Global Events Subscription will be calculated as follows:

6.6 All Event registrations received after the registration deadline

WINERY CATEGORY

2015-2016 GLOBAL EVENTS SUBSCRIPTION 1 MARKET

2+ MARKETS

will be subject to an additional 5% loading fee on top of the Event Participation Fee (Late Registration Penalty). This penalty applies irrespective of whether the Participating Winery is a Global Events Subscriber. 6.7 The Event Participation Fee will be invoiced as follows:

Category 1 Winery (annual sales not exceeding 200,000 litres) Category 2 Winery (annual sales between 200,000 and 4,000,000 litres) Category 3 Winery (annual sales exceeding 4,000,000 litres)

$750

$1,500

$3,000

$6,000

$12,000

(a) 50% of the Event Participation Fee on registration; and (b) 50% of the Event Participation Fee 2 months prior to the Event (Full Payment Deadline). 6.8 NZW reserves the right to prohibit any winery from participating in any Event where that winery has not paid the Event Participation Fee in full by the Full Payment Deadline and no refund will be

5.7 The Global Events Subscription will be invoiced upon registration

provided.

and is non-refundable in all circumstances. 6.9 No Participating Winery shall be permitted to show wines 5.8 If an Event has limited space or availability, priority will be given

on behalf of any non-Participating Winery. Any Participating

to Global Events Subscribers over Non-Global Events Subscribers.

Winery found to be in breach of this clause may be excluded from

5.9 If a winery is registered as a single market Global Events

participation in the relevant Event and/or the Programme and any

Subscriber (1 market only), and then decides to participate in Events

Event Subscription and/or Event Participation Fee forfeited.

in additional markets, they must upgrade to a full Global Events

6.10 All Event registrations, unless otherwise indicated, must be

Subscription (2+ markets). Wineries cannot opt to pay the 100%

made via nzwinemarketing.com. If a winery does not register via

loading on Events in any additional markets and remain a single

the website, or has not gained approval for Event participation from

market Global Events Subscriber (1 market only).

NZW, they will not be able to participate in the Event. 6.11 The application of the 100% loading on Event Participation Fees

6 EVENT PARTICIPATION FEE

at each Event is at the discretion of the Programme Organiser.

6.1 All Participating Wineries, including Global Event Subscribers, must pay the relevant Event Participation Fee for each Event they

7 EVENT DATE CHANGES

register to participate in. 7.1 Where venue availability (or any other factor) necessitates 6.2 The Event Participation Fee differs across target markets

a change of date for any Event, the Programme Organiser will

and Events and is calculated according to the table size at which

endeavour to give as much prior notice as possible to Participating

the Participating Winery shows its Participating Wine(s), and/or

Wineries in the case of the Event date changing. NZW will not

according to the number of Participating Wine(s) it shows. The Event

be liable for any costs or other liabilities incurred by Participating

Participation Fee for each Event will be specified in the relevant Event

Wineries relating to the changed Event date (e.g. travel,

proposal set out in the Global Events Booklet.

accommodation).

6.3 Where Participating Wineries participate in an Event as part of a Joint or Group table, each Participating Winery will be invoiced its

8 CANCELLATION BY PARTICIPATING WINERY

share of the relevant Event Participation Fee calculated according to

8.1 Where a Participating Winery cancels its participation in any

the following formula:

Event, any refund of the Event Participation Fee, or part thereof, to

Participation Fee

{

Event

Number of Participating Wine(s) shown

by that Participating Winery Total number of Participating Wine(s)

shown at the relevant Joint or Group table

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a Participating Winery who has registered for and paid the Event Participation Fee, shall be calculated as follows: (a) cancellation 4 weeks or less prior to the Event: no refund; (b) cancellation 4-8 weeks prior to the Event: 50% of the Event Participation Fee will be refunded;

(c) cancellation 8-12 weeks prior to the Event: 75% of the Event Participation Fee will be refunded; and (d) cancellation 12 weeks or more prior to the Event: an administration fee of $85 (+ GST) will be charged. 8.2

If Event Participation Fee or part thereof has not been paid

prior to the Participating Winery cancelling their participation, the

cannot opt to take part in only one of the two sessions and must remain at the Event until after the Event is scheduled to finish. If a Participating Winery chooses to leave a session, they will be charged an additional 25% of the total Event Participation Fee. 10.9 Each Event will specify the maximum number of wines that can be shown per table. Please refer to individual Event information.

Participating Winery is still responsible for and will be invoiced for

Joint Table (2 wineries only)

cancellation accordingly.

10.10 Joint participation allows 2 Participating Wineries to present wines in an allocated space. Joint participation enables wineries to

9 CANCELLATION BY NZW

take advantage of cost savings by sharing the cost of a table.

9.1 NZW reserves the right to cancel any Event if it, in its sole

10.11 Wineries wishing to sign up for a Joint table must contact the

discretion, deems it necessary. NZW will not be liable for any costs

appropriate Global Events Team member in the first instance.

or other liabilities incurred by Participating Wineries relating to the cancelled Event (e.g. travel, accommodation).

10.12 The 2 Participating Wineries sharing a table/counter will together be entitled to the same table space, catalogue space

9.2 NZW will provide as much advance notice as possible to

(including synopsis length), etc as an individual Participating Winery

Participating Wineries in the case of an Event having to be cancelled.

paying the complete Event Participation Cost. Individual winery logos can be shown in the catalogue and on other such collateral.

10 GUIDELINES FOR TABLE OPTIONS

Group Table/Counter (3-5 wineries)

10.1 The general guidelines outlined below apply to all Events

10.13 Group participation allows 3-5 Participating Wineries to

unless otherwise specified in Event proposals or by the Programme

present wines in an allocated space under an umbrella brand. Group

Organiser. Due to different Event formats and country specifications,

participation enables wineries to take advantage of cost savings by

in the case of issues arising the final decision is left to the Programme

sharing the cost of a table.

Organiser’s discretion. If you have any queries in relation to these guidelines please contact the NZW Global Events Team for the Event

10.14 Wineries wishing to sign up for a Group table must contact the

in question.

NZW Global Events Team in the first instance.

10.2 There are three options for participating in an Event by table:

10.15 Groups are to have only one table name for entry into the Event and also for all invoicing. For example, the table name can be

(a) Individual table (1 Participating Winery only);

‘Wines of X’ or a distributor name. Please note that there are physical

(b) Joint table (2 Participating Wineries only); or

limitations to the length of group names relating to counter signage, catalogue space, etc which are determined on an event by event

basis.

10.3 Wineries who have not signed up for the Global Events

10.16 The Group will be entitled to the same table space, catalogue

Subscription will be charged a 100% loading fee for the cost of the

space (including synopsis length), etc as an individual Participating

Individual table, or, in the case of a Joint or Group table, on top of

Winery paying the complete Event Participation Fee. Only one table

their share of the Event Participation Fee, calculated in accordance

name, one logo, one synopsis and one set of contact details can

with clauses 6.3 and 6.4.

appear on the group’s catalogue page and on other such collateral.

10.4 Invoicing will be done through one central New Zealand contact.

NZW Table

If a Participating Winery is sharing a table and wishes to be invoiced separately from the other Participating Wineries on their Joint or Group table, they can do so, but will each incur an $85 administration fee and should indicate their wish to be invoiced separately when registering for the Event on nzwinemarketing.com.

10.17 The NZW Table area is for Participating Wineries who are not able to attend and who cannot send, or do not have, an agent. Placing Participating Wines on the NZW Table/Counter gains exposure and often establishes agent/distribution contacts. No Participating Winery representative or Participating Winery agent

10.5 There must be one point of contact designated in New

who has Participating Wines shown on the NZW table is permitted to

Zealand and one point of contact in the specific market for all

pour these wines at this Event.

communications with NZW. 10.6 Each table (Individual, Joint or Group) will have brand exposure via invitations/name signs at the Event and an entry into the Event Catalogue which includes company logo, winery synopsis, contact details and a list of wines on show.

10.18 The inclusion of a NZW Table at Events is at the discretion of NZW. 10.19 Wine on the NZW Table will be grouped by varietal and poured by NZW staff or staff sourced by NZW.

10.7 Due to space constraints at Events, a maximum of 2-3

10.20 Wineries participating on the NZW Table will have a space in

Participating Winery/importer representatives is permitted behind

the Event Catalogue to show Participating Wine details and contact

the table area at any one time (unless otherwise specified in Event

details. Event Catalogues will be made available to all visitors to

proposals/updates or by the Programme Organiser).

the table/counter, as well as winery brochures if supplied by the Participating Winery.

10.8 A Participating Winery/representative is required to attend the table area for the entirety of the scheduled Event - i.e. for those

10.21 Contact details of visitors to the table/counter and feedback on

Events with trade and consumer elements a Participating Winery

the Participating Wines sampled will be provided to the Participating Wineries. Global Events Programme 2015/16

10.22 A maximum of 3 Participating Wines per Participating Winery

conditions or in relation to the conduct of the Programme or any

is allowed on the NZW Table, unless otherwise permitted by the

Event is final.

Programme Organiser. 13 DEBT RECOVERY 11 ACCURACY OF INFORMATION, PUBLICITY AND CONDUCT OF PARTICIPATING WINERIES

13.1 If a Participating Winery fails to pay any Global Events Subscription, Event Participation Fee (including where the

11.1 Any advertising, promotion or publicity relating or referring to

Participating Winery has cancelled its participation in one or more

participation in the Programme must not be false, misleading or

Events), or Late Registration Penalty within 90 days of the due date,

deceptive. Participating Wineries must ensure the information they

the Programme Organiser may restrict that Participating Winery from

supply to the Programme Organiser is truthful, accurate and not

participating in all Events until payment is received in full. In addition,

misleading. Participating Wineries must let the Programme Organiser

the Participating Winery’s non-payment will be reported to the Board

know as soon as a mistake is discovered and the Programme

at the next Board meeting.

Organiser will endeavour to rectify the mistake wherever possible. However, the Programme Organiser accepts no responsibility or

13.2 Debts outstanding after 120 days will be transferred to a debt

liability for any loss or damage incurred through, or subsequent to,

collection company for recovery. The cost of collection may be

the use of an Event Catalogue and/or its contents.

recovered from the Participating Winery.

11.2 The primary role of Participating Wineries at Events is to

14 INSURANCE

conduct business with trade, media and consumers who may be at such Events, including the pouring and tasting of samples. While

14.1 The Participating Winery is solely responsible for arranging

tasting wine is an integral part of such Events, consumption must at

public liability insurance in respect of any loss or damage arising

all times be moderate and responsible. The Programme Organiser

from participation in any part of the Programme. For the avoidance

reserves the right to exclude from any Event, any Participating

of doubt, the Programme Organiser will not be liable for any loss

Winery representative who is visibly intoxicated. If this means that

or damage caused or incurred by the Participating Winery from

a Participating Winery stand is left unattended, the Programme

participating in any part of the Programme.

Organiser will endeavour to ensure that the Participating Winery’s

14.2 Participating Wineries should make themselves aware of what

stand is staffed and wines poured on the Participating Winery’s

they are responsible for in terms of stock insurance. It is the advice of

behalf. If a cost is incurred in staffing the stand, this cost will be

the Programme Organiser that all Participating Wineries should take

passed on to the Participating Winery in question. Exclusion of any

out an ‘all risks’ business insurance policy on all stock entering the

Participating Winery representative from an Event shall be notified to

Programme. For the avoidance of doubt, the Programme Organiser

the Participating Winery in New Zealand.

accepts no responsibility for the safety or integrity of Participating

11.3 Participating Wineries must ensure that any service of wine (in

Wines.

the form of tastings or otherwise) undertaken by them is responsible

14.3 Participating Wineries should also be aware that both freight

and, in particular, that they seek to prevent intoxication and refuse

companies and organisers may have ‘limits of liability’ clauses on

service to minors or those who appear to be intoxicated.

individual bottles which means they will only pay a percentage of the

11.4 Participating Wineries must comply with the licensing

value of a bottle. It is therefore worth getting an ‘all risks’ policy to

arrangements at Event venues.

cover end to end.

11.5 Participating Wineries must comply with the directions and

14.4 Please be reminded of the necessity of taking out

requests of the Programme Organiser. Without limitation, directions

comprehensive travel and medical insurance for travel. We

and requests of the Board and the Programme Organiser may apply

recommend that no one leaves the country without a robust policy

to the logistical and structural set-up of an Event and the conduct of

including transport cancellation.

the Participating Winery.

15 OTHER – See separate document

11.6 Any Participating Winery found to be in breach of these terms and conditions, or any Participating Winery who is found to have

15.1 Any freight service (storage, handling and shipping of

engaged in actions that may bring the industry into disrepute or

wine samples) that are organised for an Event are intended for

compromise the integrity of the Programme as determined by the

Participating Wineries and Participating Wines for that Event only.

Programme Organiser, may be excluded from participation in the

Non-participating Wineries cannot partake of this freight service nor

Programme and any Event Subscription and/or Event Participation

can Participating Wineries include additional wine intended for other

Fee forfeited.

purposes unless agreed with the Programme Organiser.

11.7 Where applicable, a Participating Winery must comply with any relevant legal requirements in relation to the service wine at an Event. For example, there are restrictions on pouring wine at events in New South Wales, Queensland and Victoria in Australia. Where any other cases arise, the Programme Organiser will endeavour to give as much prior notice as possible to Participating Wineries. 12 DISPUTES 12.1 The decision of the Programme Organiser in the matter of any dispute or doubt arising from the interpretation of these terms and

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New ZealaNd wiNe Fair 2015