New Zealand Wine Global Events Programme 16/17

USER PAYS GLOBAL EVENTS PROGRAMME 2016-2017

New Zealand Winegrowers I nzwinemarketing.com

over 40

events across

14 co

untries

BETWEEN YOU AND A GREAT NEW ZEALAND WINE O-I NEW ZEALAND HAS ACTIVELY SUPPORTED THE GROWTH AND DEVELOPMENT OF THE NEW ZEALAND WINE INDUSTRY FOR MANY YEARS. As the local producer of wine bottles for the New Zealand wine industry we’re helping Kiwi wine companies present their finest on the world stage. Our technical expertise, craftmanship and research in bottle design, assists New Zealand wine brands to deliver sensational product to their global markets.

O - I N E W ZE A L A N D Email: sales.nz@ap.o-i.com Call: +64 9 976 7100 www.o-i.com

Kia ora and Welcome to the User Pays Global Events Programme for 2016-2017 NEW ZEALAND BASED TEAM Angela Willis Manager – Global Events +64 9 306 5642 +64 21 552 071 angela@nzwine.com Sarah Szostak Senior Executive – Global Events / Asia Events Manager +64 9 306 5643 +64 21 552 509 sarah.szostak@nzwine.com

Please ensure you have updated your details on the New Zealand Wine Portal (nzwine.com/members) so we can send you all of the relevant information for the markets you are interested in throughout the year.

New Zealand Winegrowers would like to thank the following organisations for their ongoing support of the User Pays Global Events Programme:

Amber Silvester Executive - Global Events +64 9 916 1560 +64 21 794 381 amber.silvester@nzwine.com Lilly Johnson In-House Graphic Designer +64 9 306 5525 lilly@nzwine.com

INTERNATIONAL TEAM Europe

Australia

USA

Canada

Ranit Librach (New York) +1 212 254 2729 ranit.nzwine@gmail.com

Anik Gaumond +1 705 444 0195 anik.gaumond@ketchin.com

Victoria Kennedy +44 207 973 8079 victoria.kennedy@nzwine.com

David Strada (San Francisco) +1 415 567 5511 dstrada@earthlink.net

Natalie Corkery +61 3 961 47577 natalie.corkery@nzwine.com

Robert Ketchin +1 705 444 0195 rketchin@ketchin.com

Global Events Programme 2016 - 2017

1

Contents 3

Global Events Programme and Subscription Options

4

User Pays Global Events Calendar 2016 - 2017

6

Summary of Event Participation Fees

7

Winery Checklist New Zealand Events

8

Build Your Own Event

9

Air New Zealand Wine Awards

10

Aromatics Symposium (Nelson)

11

Classic Reds Symposium (Hawke's Bay) Asia Events

14

New Zealand Wine Fair (Taipei & Seoul)

16

New Zealand Wine Fair (Singapore)

18

Pure Discovery China (Shanghai, Beijing, Chengdu & Guangzhou)

20

New Zealand Wine Fair (Hong Kong)

21

New Zealand Wine Fair (Tokyo) Europe Events

24

New Zealand Trade and Consumer Tasting (ZĂźrich)

25

New Zealand Trade Tasting (Frankfurt)

26

New Release and Discovery Tasting (London)

27

Annual Trade and Consumer Tasting (London)

28

Annual Trade and Consumer Tasting (Dublin)

29

New Zealand Trade and Consumer Tasting (Stockholm)

30

ProWein (DĂźsseldorf)

32

Targeted Consumer Tastings USA Events

36

New Zealand Wine Trade Tasting (Chicago, South Florida, Seattle & Austin)

38

New Zealand Wine Fair (San Francisco & New York) Canada Events

42

The Great New Zealand Wine Tiki Tour (Vancouver, Calgary & Toronto)

44

New Zealand and Sauvignon Blanc Day Free Standing Insert (British Columbia, Ontario & Quebec)

45

LCBO Vintages Release and In-store Promotion (Ontario)

46

BCLDB New Zealand Mini Thematic (British Columbia)

47

NSLC New Zealand Mini Thematic (Nova Scotia)

48

Gourmet Food and Wine Expo (Toronto)

50

Charity Consumer Events

51

Additional Events Australia Events

54

Pinot Palooza (Sydney & Brisbane)

55

Air New Zealand Wine Awards Trophy Workshop & Gold Medal Tasting (Sydney & Melbourne)

56

Melbourne Food & Wine Festival - Made in New Zealand

57

Game of Rhones (Sydney, Melbourne & Brisbane) Important Information

2

60

How to use nzwinemarketing.com

62

Wine Registration Requirements

63

Terms and Conditions

New Zealand Winegrowers I nzwinemarketing.com

Global Events Programme and Subscription Options WHAT IS THE USER PAYS GLOBAL EVENTS PROGRAMME? The objective of the Global Events Programme is to support the New Zealand Wine category by providing a platform for individual winery brand promotion. This is achieved by developing and executing well attended, premium events in our key target markets: Asia, Europe, USA, Canada, and Australia.

All New Zealand wineries are entitled to participate in the Global Events Programme. The Programme will benefit both wineries that are actively exporting to and wineries that are seeking distribution in our key target markets. By participating in the Global Events Programme, wineries will be provided with event-focused support and expertise from the New Zealand Winegrowers team with the aim of helping to increase wineries’ presence in the targeted markets.

WHAT IS THE GLOBAL EVENTS SUBSCRIPTION? To get the most benefit from the Global Events Programme, wineries can opt to pay an annual Global Events Subscription, which covers either one market or all markets. This subscription supports the overall Global Events Programme and administrative costs relating to Asia, Europe, USA, Canada, and Australia.

WHAT ARE THE BENEFITS OF PAYING THE GLOBAL EVENTS SUBSCRIPTION? Wineries paying the Global Events Subscription will pay less to participate in New Zealand Wine events in comparison to wineries not paying the Global Events Subscription.

By paying the Global Events Subscription, wineries will only be required to pay the standard Event Participation Fee for each specific New Zealand Wine event. This fee is specified on each event proposal page in the Global Events Programme.

Wineries who do not wish to pay the Global Events Subscription can still participate in one or more events. However, non-Global Events Subscribers will be required to pay the standard Event Participation Fee PLUS a 100% loading fee for each specific event.

HOW DO WINERIES SIGN UP FOR THE GLOBAL EVENTS SUBSCRIPTION AND SPECIFIC EVENTS? • To sign up for specific events, log on to nzwinemarketing.com • For a summary of Event Participation Fees per market, go to page 6 • For full instructions on how to use nzwinemarketing.com go to page 60 • For full Terms and Conditions, go to page 63

Summary of options: 1. Sign up as a Global Events Subscriber entitling you to the lower Event Participation Fees across all markets OR 2. Remain a Non-Global Events Subscriber and pay 100% loading on any events you choose to participate in

The Global Events Subscription structure is as follows: WINERY CATEGORY

2016-2017 GLOBAL EVENTS SUBSCRIPTION 1 MARKET

2+ MARKETS

$750

$1,500

Category 2 Winery (annual sales between 200,000 and 4,000,000 litres)

$3,000

$6,000

Category 3 Winery (annual sales exceeding 4,000,000 litres)

$6,000

$12,000

Category 1 Winery (annual sales not exceeding 200,000 litres)

All prices are in NZD and GST exclusive

Global Events Programme 2016 - 2017

3

User Pays Global Events Calendar 2016 - 2017 Country

EXTERNAL EVENT

ATTENDANCE W = Winery, A = Agent, NZW = NZ Winegrowers

TARGET AUDIENCE T= Trade, M = Media, C = Consumer

REGISTRATION DEADLINE

NZW EVENT /

Event date

Event name

Sw i t ze r l a n d

Mon 26 Sep

New Zealand Wine Tasting (Zurich)

NZW

W, A, NZW

T, M

Fri 22 Jul 16

G e r ma ny

Wed 28 Sep

New Zealand Wine Tasting (Frankfurt)

NZW

W, A, NZW

T, M

Fri 22 Jul 16

Au s t ra lia

Sun 9 Oct

Pinot Palooza (Sydney)

EX

NZW

C

Fri 29 Jul 16

Ta i w a n

Fri 14 Oct

New Zealand Wine Tasting (Taipei)

NZW

W, A, NZW

T, M, C

Fri 29 Jul 16

Au s t ra lia

Sun 16 Oct

Pinot Palooza (Brisbane)

EX

NZW

C

Fri 29 Jul 16

Ko re a

Mon 17 Oct

New Zealand Wine Tasting (Seoul)

NZW

W, A, NZW

T, M, C

Fri 29 Jul 16

N ew Ze a l a n d

Mon 17 - Wed 19 Oct

Air New Zealand Wine Awards Judging

NZW

NZW

T, M, C

Fri 9 Sep 16

UK

Tue 1 Nov

New Release and Discovery Tasting (London)

NZW

NZW

T, M

Fri 26 Aug 16

USA

Thu 3 Nov

New Zealand Wine Tasting (Chicago)

NZW

W, NZW

T, M

Fri 12 Aug 16

N ew Ze a l a n d

Sat 12 Nov

Air New Zealand Wine Awards Dinner

NZW

W, NZW

T, M, C

Oct-16

C a na d a

Thu 17 - Sun 20 Nov

Gourmet Food and Wine Expo (Toronto)

EX

W, A, NZW

C

Fri 12 Aug 16

Au s t ra lia

Mon 21 Nov

Air NZ Wine Awards Trophy Workshop and Gold Medal Tasting (Sydney) NZW

NZW

T, M

Tue 25 Oct 16 (wineries will be contacted)

Au s t ra lia

Tue 22 Nov

Air NZ Wine Awards Trophy Workshop and Gold Medal Tasting (Melbourne) NZW

NZW

T, M

Tue 25 Oct 16 (wineries will be contacted)

Si nga p o re

Thu 12 Jan

New Zealand Wine Fair (Singapore)

NZW

W, A, NZW

T, M

Fri 28 Oct 16

UK

Mon 16 Jan

Annual Trade and Consumer Tasting (London)

NZW

W, A, NZW

T, M, C

Fri 28 Oct 16

I re l a n d

Thu 19 Jan

Annual Trade and Consumer Tasting (Dublin)

NZW

W, A, NZW

T, M, C

Fri 28 Oct 16

Swe d e n

Mon 23 Jan

New Zealand Trade and Consumer Tasting (Stockholm)

NZW

W, A, NZW

T, M, C

Fri 28 Oct 16

N ew Ze a l a n d

Sat 28 - Sun 29 Jan

Aromatics Symposium (Nelson)

NZW

W, NZW

T, M

Fri 30 Sep 16

N ew Ze a l a n d

Tue 31 Jan - Thu 2 Feb

Pinot Noir 2017 (Wellington)

NZW

W, NZW

T, M

NA

N ew Ze a l a n d

Fri 3 - Sat 4 Feb

Classic Reds Symposium (Hawke's Bay)

NZW

W, NZW

T, M

Fri 30 Sep 16

C a na d a

Thu 16 - Sat 18 Feb

Vancouver International Wine Festival

EX

NZW

C

NA

USA

Feb 17

New Zealand Wine Tasting (South Florida, FL)

NZW

W, NZW

T, M

Fri 18 Nov 16

Au s t ra lia

Fri 3 - Sun 12 Mar

Melbourne Food and Wine Festival Made in New Zealand

EX

W, A, NZW

C

Fri 21 Oct 16

USA

Mon 13 Mar

New Zealand Wine Fair (San Francisco)

NZW

W, A, NZW

T, M, C

Fri 18 Nov 16

Se p -16

O c t-16

N ov-16

Ja n -17

Fe b -17

M a r-17

4

New Zealand Winegrowers I nzwine.com/members

EXTERNAL EVENT

ATTENDANCE W = Winery, A = Agent, NZW = NZ Winegrowers

TARGET AUDIENCE T= Trade, M = Media, C = Consumer

REGISTRATION DEADLINE

NZW

W, A, NZW

T, M, C

Fri 18 Nov 16

NZW EVENT /

Country

Event date

Event name

USA

Thu 16 Mar

New Zealand Wine Fair (New York)

G e r ma ny

Sun 19 - Tue 21 Mar

ProWein (Düsseldorf)

EX

W, A, NZW

T, M

Fri 28 Oct 16

C a na d a

Apr/May

New Zealand and Sauvignon Blanc Day Free Standing Insert (British Columbia)

EX

NA

C

Wed 14 Dec 16

C a na d a

Apr/May

New Zealand and Sauvignon Blanc Day Free Standing Insert (Ontario)

EX

NA

C

Wed 14 Dec 16

C a na d a

Apr/May

New Zealand and Sauvignon Blanc Day Free Standing Insert (Quebec)

EX

NA

C

Wed 14 Dec 16

C a na d a

Apr/May

LCBO Vintages Release and In-store Promotion (Ontario)

EX

NA

C

TBC

Apr

New Zealand Wine Tasting (Seattle)

NZW

W, NZW

T, M

Fri 27 Jan 17

USA

May 17

New Zealand Wine Tasting (Austin, TX)

NZW

W, NZW

T, M

Fri 27 Jan 17

C a na d a

Thu 4 May

The Great New Zealand Wine Tiki Tour (Vancouver)

NZW

W, A, NZW

T, M, C

Fri 18 Nov 16

C a na d a

Fri 5 May

VISA Infinite Winemakers' Dinner (Sauvignon Blanc Day)

NZW

W, A, NZW

T, M, C

TBC

C a na d a

Mon 8 May

The Great New Zealand Wine Tiki Tour (Calgary)

NZW

W, A, NZW

T, M, C

Fri 18 Nov 16

C a na d a

Tue 9 May

VISA Infinite Winemakers' Dinner (Toronto)

NZW

W, A, NZW

T, M, C

TBC

C a na d a

Wed 10 May

The Great New Zealand Wine Tiki Tour (Toronto)

NZW

W, A, NZW

T, M, C

Fri 18 Nov 16

H o ng Ko ng

Wed 17 May

New Zealand Wine Fair (Hong Kong)

NZW

W, A, NZW

T, M, C

Fri 27 Jan 17

Chi na

Fri 19 May

Pure Discovery (Guangzhou)

NZW

W, A, NZW

T, M, C

Fri 27 Jan 17

Chi na

Mon 22 May

Pure Discovery (Chengdu)

NZW

W, A, NZW

T, M, C

Fri 27 Jan 17

Chi na

Wed 24 May

Pure Discovery (Beijing)

NZW

W, A, NZW

T, M, C

Fri 27 Jan 17

Chi na

Fri 26 May

Pure Discovery (Shanghai)

NZW

W, A, NZW

T, M, C

Fri 27 Jan 17

C a na d a

May

BCLDB New Zealand Mini Thematic (British Columbia)

EX

NA

C

TBC

C a na d a

May/Jun

NSLC New Zealand Mini Thematic (Nova Scotia)

EX

NA

C

TBC

Au s t ra lia

Jun

Game of Rhones (Sydney)

EX

NZW

C

Fri 17 Mar 17

Au s t ra lia

Jun

Game of Rhones (Melbourne)

EX

NZW

C

Fri 17 Mar 17

Au s t ra lia

Jun

Game of Rhones (Brisbane)

EX

NZW

C

Fri 17 Mar 17

T, M, C

TBC

A p r-17 USA M ay-17

J u n -17

J u l-17 R E N E W YO U R A N N UA L G LO BA L E V E N T S SU BSCR I P T I O N AT NZ W I N E M A R K E T I N G .CO M Ja p a n

July

New Zealand Wine Tasting (Tokyo)

NZW

W, A, NZW

Global Global Events Events Programme Programme 2015/16 2016 - 2017

5

Summary of Event Participation Fees NOTE: A 5% LOADING ON THE EVENT PARTICIPATION FEE WILL APPLY IF WINERIES REGISTER AFTER THE REGISTRATION DEADLINE

ALL PRICES IN THIS BOOKLET ARE IN NEW ZEALAND DOLLARS AND ARE GST EXCLUSIVE, UNLESS OTHERWISE INDICATED

PRICES LISTED PER CITY

Small Table

GLOBAL EVENTS SUBSCRIBER

NON-GLOBAL EVENTS SUBSCRIBER

EVENT PARTICIPATION FEE

EVENT PARTICIPATION FEE

Medium Table

Large Table

Per Wine Cost

A s ia

Per Wine Cost NZWG Table

Small Table

Medium Table

From $500 TBC

New Zealand Wine Fair (Taipei, Seoul) $1,050

New Zealand Wine Fair (Singapore)

$1,500

Pure Discovery China (Shanghai, Beijing, Chengdu, Guangzhou) $1,050

$1,500

Per Wine Cost NZWG Table

$2,000 $3,000 TBC

$2,000

$2,100

$3,000

From $500 TBC

New Zealand Wine Fair (Tokyo)

Per Wine Cost

From $1,000 TBC

$1,500 TBC

New Zealand Wine Fair (Hong Kong)

Large Table

$4,000 From $1,000 TBC

Eu ro p e

New Zealand Trade and Consumer Tasting (Zurich)

$2,500

$450

$5,000

$900

New Zealand Trade Tasting (Frankfurt)

$2,500

$450

$5,000

$900

$320

New Release and Discovery Tasting (London) $3,900

Annual Trade and Consumer Tasting (London) $2,500

Annual Trade and Consumer Tasting (Dublin) New Zealand Trade and Consumer Tasting (Stockholm) ProWein (Düsseldorf)

$4,750

$640 $350

$3,000

$350

$2,500

$350

$7,800 $5,000

$9,500

$9,500

$700

$6,000

$700

$5,000

$700

$19,000

USA

$190

New Zealand Wine Trade Tasting (Chicago, South Florida, Seattle, Austin)

$380

New Zealand Wine Fair (San Francisco)

$990

$1,690

$250

$1,980

$3,380

$500

New Zealand Wine Fair (New York)

$990

$1,690

$250

$1,980

$3,380

$500

C a na d a

The Great New Zealand Wine Tiki Tour (Vancouver)

$3,600

$600

$7,200

$1,200

The Great New Zealand Wine Tiki Tour (Calgary)

$3,600

$600

$7,200

$1,200

The Great New Zealand Wine Tiki Tour (Toronto)

$3,600

$600

$7,200

$1,200

New Zealand and Sauvignon Blanc Day Free Standing Insert (British Columbia, Ontario, Quebec )

From CAD $3,000 TBC

From CAD $3,000 TBC

LCBO Vintages Release and In-store Promotion (Ontario)

TBC

TBC

BCLDB New Zealand Mini Thematic (British Columbia)

TBC

TBC

NSLC New Zealand Mini Thematic (Nova Scotia)

TBC

TBC

CAD $1,785

Gourmet Food and Wine Expo (Toronto)

CAD $1,885

CAD $595

CAD $1,785

CAD $1,885

CAD $595

Au s t ra lia

Pinot Palooza (Sydney )

$590

$590

Pinot Palooza (Brisbane)

$490

$490

Air NZ Wine Awards Trophy Workshop & Gold Medal Tasting (Sydney)

$100

$100

Air NZ Wine Awards Trophy Workshop & Gold Medal Tasting (Melbourne)

$100

$100

Melbourne Food & Wine Festival - Made in NZ

$1,500

$1,500

Game of Rhones (Sydney & Melbourne)

$590

$590

Game of Rhones (Brisbane)

$490

$490

N ew Ze a l a n d

Air New Zealand Wine Awards

6

$90 + GST per wine or $120 +GST per wine entry after 9 September 2016

$90 + GST per wine or $120 +GST per wine entry after 9 September 2016

Aromatics Symposium (Nelson)

$750

$750

Classic Reds Symposium (Hawke's Bay)

$750

$750

New Zealand Winegrowers I nzwinemarketing.com

Winery Checklist for Event Registration & Event Update Completion Decide which event(s) you wish to If you plan to participate in more than one event, it may be more affordable for you to sign up as a Global Events Subscriber – 2+ markets Log onto nzwinemarketing.com, visit the Global Events Subscription section and register for 2+ markets

If you plan to participate in one market only, it may be more affordable for you to sign up as a Global Events Subscriber – 1 market only

participate in this year

YES

Do you wish to participate in events in more than one market this year?

NO

Log onto nzwinemarketing.com, visit the Global Events Subscription section and register for 1 market only You can now register for your events as a Global Events Subscriber and pay the lower Event Participation Fee

You can now register for your events as a Global Events Subscriber and pay the lower Event Participation Fee

Log on to nzwinemarketing.com then All Event Proposals and select the event you wish to participate in

Click Register

Complete the online Event Registration process ensuring you have read all Terms & Conditions

You will receive an automated email confirming you have registered for the event

Closer to the event date, the Global Events Team will email you with a request to complete your Event Update. You will need to log onto nzwinemarketing.com, and follow the instructions. Required information for your Event Update: -

Important freight and delivery information Wines to be shown Importer or distributer contact details Event attendance Distribution sought by winery

Please ensure you complete your Update by the deadline specified. Late completion of Event Updates can lead to delays in the organisation of the event such as freight, invitations and catalogues

When you have completed your Event Update, click Proof then Submit. You will still be able to edit the details until the specific close off date which will appear on your Home Page

If you have any questions regarding this process, please contact the Global Events Team.

T: +64 9 306 5643

E: events@nzwine.com

Global Events Programme 2015/16 2016 - 2017

7

Build Your Own Event Where: Asia, Europe, USA, Canada and Australia When: Between 1 July 2016 and 30 June 2017

BESPOKE EVENTS

SUMMARY OF EVENT Do you have an event concept for a market?

With a great concept and a committed group of producers, New Zealand Winegrowers can help bring your event idea to life.

From venue sourcing to invitation design, dispatch to full service event management, the Global Events Team can use our on-the-ground resources and experience to create bespoke events for your regional body or group of wineries.

We can help you to target your specific audience and increase brand presence.

THE WHAT & HOW

THE WHO

Event format Our experienced team are able to assist in producing a wide range of events in any format including‌

Trade? Media? Consumers? Key influencers? Local?

Wine tastings I Regional roadshows I Sommelier schools Pop-up wine bars I Trade immersion programmes I VIP dinners.

THE WHY

National? Characteristics of this audience, expected number of guests.

Suitability for wineries: New to market, existing exporters, regional bodies.

CONDITIONS

What do you want to achieve by holding this event?

The event plan and budget must be committed to and

(e.g. brand exposure, profile, opportunity to gain listings / meet potential distributors, opportunity to meet key influencers).

Winegrowers prior to any event expenditure being incurred.

NEXT STEPS

signed off by the event participants and New Zealand Conditions to be agreed upon for specific events in each market.

Please contact events@nzwine.com or P: +64 9 306 5643 for more information.

COST $ EVENT CONTACT events@nzwine.com T: +64 9 306 5643

Costs will be determined based on event concept, scale of event requirements and number of participating wineries.

Contact the Global Events Team to discuss this user pays option further.

REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event.

Please visit nzwine.com/members and go to NZW Wine Registration, to register your wine.

8

New Zealand Winegrowers I nzwinemarketing.com

Air New Zealand Wine Awards Judging: Auckland 17 - 19 October 2016 Dinner: Auckland Saturday 12 November 2016

Registration Deadline

FRIDAY 9 SEPTEMBER 2016

SUMMARY OF EVENT The Air New Zealand Wine Awards is the premier wine competition in New Zealand recognising excellence in winemaking. This year we also celebrate 30 years of the Air New Zealand Wine Awards.

In 2015, 1,400 wines were judged by a team of local and international judges to identify Medal and Trophy winners for each of the varietal categories. This year we expect an excellent level of quality wines to be entered and judged by our esteemed judging team, including two international judges.

THE WHAT & HOW

An awards dinner is held in November to announce and celebrate the Elite Gold Medal and Trophy winning wines, and to acknowledge the talents of our winemakers. This is a high-profile black-tie dinner, with a quality focus both in terms of wine and fine New Zealand cuisine. In 2016 the dinner will be held in Auckland.

In addition to domestic tastings, a trade and media tasting will be held in Sydney and Melbourne. Trophy and Gold Medal winners will be given the opportunity to showcase their wines at this Australian tasting for further global exposure.

8 August

Entries open

THE WHY

9 September

Entries close

4 October

Final day for delivery of judging samples

• To encourage and reward excellence in New Zealand winemaking

17-19 October Judging at Mt Smart Stadium (Auckland) 25 October

Individual Medal results emailed to entrants

26 October

Medal results announced/ Media Gold Medal Tasting (Auckland)

12 November

Regional Gold and Silver Medal Tasting (Auckland)

12 November

Awards Dinner at Viaduct Events Centre (Auckland)

15 November

Regional Trophy, Gold and Silver Medal Tasting (Hawke's Bay)

16 November

Regional Trophy, Gold and Silver Medal Tasting (Marlborough)

17 November

Regional Trophy, Gold and Silver Medal Tasting (Central Otago)

21 November

Trophy Lunch and Medal Tasting (Sydney)

22 November

Trophy Lunch and Medal Tasting (Melbourne)

• To promote and drive awareness of quality New Zealand wines amongst domestic and international trade consumers • To stimulate sales of New Zealand wine

THE WHO Wine loving consumers, trade, local and international media.

Suitability for wineries: Entries must be wholly made, processed and matured in New Zealand by or under the direction of an eligible winery, and be made from grapes grown in New Zealand.

CONDITIONS See full conditions at airnzwineawards.co.nz (entries section)

NEXT STEPS

Please contact info@airnzwineawards.co.nz or P: +64 9 306 5643 for more information I Registration Deadline - Friday 9 September 2016

EVENT CONTACT info@airnzwineawards.co.nz or P: +64 9 306 5643

COST $ The Global Events Subscription structure does not apply to this activity. There is one standard entry fee for all wineries.

OPEN, LIMITED AND EXHIBITION CATEGORIES

ASSESSMENT CATEGORY

LATE ENTRIES (AFTER 9 SEPTEMBER)

$90 per entry

$90 per entry

$120 per entry

REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event.

Please visit nzwine.com/members and go to NZW Wine Registration, to register your wine.

Global Events Programme 2016 - 2017

9

User Pays Tasting as part of Aromatics Symposium Where: Nelson NEW EVENT!

When: Saturday 28 – Sunday 29 January 2017 SUMMARY OF EVENT Capitalising on the trade and media in New Zealand for Pinot Noir 2017, New Zealand Winegrowers is organising an Aromatics Symposium in Nelson.

The Symposium will host approximately 60 national and international attendees, who will participate in a full day Aromatics Masterclass, showcasing the best examples of these varieties, to highly targeted themes. The selection of wines for this Masterclass will take place alongside the standard blind tasting, with separate judges and criteria.

The Symposium festivities will commence in Nelson on the afternoon of Saturday 28 January. To set the scene for the first evening, a user pays tasting will take place for guests

THE WHAT & HOW Event format • 60 national and international industry guests will be attending the Aromatics Symposium • A maximum of 30 wineries will pour two Aromatic wines each at the user pays tasting at Mapua; these wineries will then be invited to stay on for the Welcome Dinner (28 January)

on the beach at Mapua. Wineries will have the opportunity to present and pour two of their finest Aromatic wines, and speak with our domestic and international guest contingent. These wineries will then be invited to stay on for oyster shucking, cocktails and canapés on Rabbit Island, followed by the Welcome Dinner at the Boatshed Restaurant in Mapua village.

For an additional cost of $250, wineries can choose to stay on and attend the full day Aromatics Masterclass at Mahana Cellar on Sunday 29 January, as well as the Farewell Dinner at Hopgoods Restaurant in Nelson that evening.

Dinner, attendance at Welcome Dinner, opportunity (for additional cost) to attend Masterclass and Farewell Dinner

THE WHY •

To reinforce New Zealand’s position as a world-leading, premium quality wine producer by showing a selection of top quality Aromatic wines from New Zealand

• Opportunity to expose your brand to, and meet with, the top wine industry influencers in the world

• Wineries can pay extra to attend the Aromatics Masterclass at Mahana Cellar and the Farewell Dinner at Hopgoods Restaurant (29 January)

• Support the Aromatics Symposium in Nelson and excite guests who then go on to Pinot Noir 2017

• Your wines and winery information will be featured in the Symposium programme given to each guest

A strong regional representation of New Zealand producers of premium Aromatic wines are invited to register for the user pays tasting.

Important note: Wineries participating in the user pays tasting will NOT be able to attend the Aromatics Masterclass during the day on 29 January.

What will I get for my investment?

Coordination of all venue and event logistics, exposure in Symposium programme, user pays tasting prior to Welcome

NEXT STEPS

THE WHO

CONDITIONS 30 wineries showcasing two wines maximum. All wines from 2010 onwards must be registered as stustainable. If more than 30 registrations are received then priority will be given to regional diversity. One winery delegate per registration.

One winery delegate per registration.

Please contact sarah.szostak@nzwine.com | Senior Executive - Global Events at P: (09) 306 5643

COST $ PER WINERY EVENT CONTACT sarah.szostak@nzwine.com

WINES (MAX)

WINERY DEGATE (MAX)

User pays tasting and Welcome Dinner

$750

2

1

Masterclass and Farewell Dinner

$250

-

1

T: (09) 306 5643

REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event.

Please visit nzwine.com/members and go to NZW Wine Registration, to register your wine.

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New Zealand Winegrowers I nzwinemarketing.com

User Pays Tasting as part of Classic Reds Symposium Where: Hawke’s Bay NEW EVENT!

When: Friday 3 – Saturday 4 February 2017 SUMMARY OF EVENT Capitalising on the trade and media in New Zealand for Pinot Noir 2017, New Zealand Winegrowers is organising a Classic Reds Symposium in Hawke’s Bay, featuring Syrah, Cabernets and Merlot.

The Symposium will host approximately 60 national and international attendees, who will participate in a full day Classic Reds Masterclass, showcasing the best examples of these varieties, to highly targeted themes. The selection of wines for this Masterclass will take place alongside the standard blind tasting, with separate judges and criteria.

The Symposium festivities will commence on the afternoon of Friday 3 February when guests arrive in Hawke’s Bay off an Air New Zealand chartered Wine Flight. To set the scene for the first evening, guests will be taken to Te Mata Peak for an overview of the region then will be transferred to Craggy Range Winery for the Welcome Dinner.

On Saturday 4 February, guests will attend the full day Blended Red and Syrah Masterclasses. In the late afternoon/early evening, guests will be taken to Black Barn Winery for the user pays tasting. Wineries will have the opportunity to present and pour two of their finest Classic Reds, and speak with our domestic and international guest contingent. These wineries will then be invited to stay on for the Farewell Dinner.

To wrap up the Classic Reds Symposium, guests will be treated to a Finale Concert at Black Barn, “Under a Starry Sky” featuring Debbie Harwood, Sharron O’Neill, Margaret Urlich, Shona Laing and Annie Crummer.

For an additional cost of $350, wineries can choose to attend the Welcome Dinner on Friday 3 February, the full day Masterclasses on Saturday 4 February, and the Finale Concert that evening.

THE WHAT & HOW

THE WHY

Event format

• To reinforce New Zealand’s position as a world-leading, premium quality wine producer by showing a selection of top quality Classic Reds (Syrah, Cabernets and Merlot) from New Zealand

• 60 national and international industry guests will be attending the Classic Reds Symposium • A maximum of 30 wineries will pour two Classic Red wines each at the user pays tasting at Black Barn Winery; these wineries will then be invited to stay on for the Farewell Dinner (4 February) • Wineries can pay extra to attend the Welcome Dinner at Craggy Range Winery (3 February), and the Classic Reds Masterclasses and Finale Concert (4 February) • Your wines and winery information will be featured in the Symposium programme given to each guest What will I get for my investment?

Coordination of all venue and event logistics, exposure in Symposium programme, user pays tasting prior to Farewell Dinner, attendance at Farewell Dinner, opportunity (for additional cost) to attend Welcome Dinner, Masterclasses and Finale Concert.

NEXT STEPS

• Opportunity to expose your brand to, and meet with, the top wine industry influencers in the world • Support the Classic Reds Symposium in Hawke’s Bay and excite guests who have just experienced Pinot Noir 2017

THE WHO A strong regional representation of New Zealand producers of premium Classic Reds are invited to register for the user pays tasting.

CONDITIONS 30 wineries showcasing two wines maximum. All wines from 2010 onwards must be registered as sustainable. If more than 30 registrations are received then priority will be given to regional diversity. One winery delegate per registration.

Please contact angela@nzwine.com | Manager - Global Events at P: (09) 306 5642

COST $ PER WINERY EVENT CONTACT angela@nzwine.com

WINES (MAX)

WINERY DEGATE (MAX)

User pays tasting and Farewell Dinner

$750

2

1

Masterclass, Welcome Dinner and Farewell Concert

$350

-

1

T: (09) 306 5642

REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event.

Please visit nzwine.com/members and go to NZW Wine Registration, to register your wine.

Global Events Programme 2016 - 2017

11

ASIA

HIGHLIGHTS

Including E vents in Japan, Taiw an, Korea, Hon g Kong, Shanghai, Chengdu Guangzho u, Beijing & Singapo re

Asia

Events 2016 - 2017

As exports to Asia continue to grow, 2016-17 will be another exciting year of events planned across our Asia markets. T he May Roadshows in China will see revamped events attract a broad audience in key cities Shanghai, Beijing, Guangzhou and, for the first time, Chengdu.

We will continue to host our successful New Zealand Wine Fairs in Hong Kong, Tokyo and Singapore. Following last year’s successful events in Korea and Taiwan, we will return to these markets to capitalise on New Zealand’s free trade agreements.

Following the successful implementation of cultural and Kiwi elements at our recent Asia events, we will continue to focus on creating memorable experiences for our target audience (trade, media and consumers) in Asia in 2016-17.

Summary of User Pays Events Asia

EVENT

EVENT DATE

REGISTRATION DEADLINE

New Zealand Wine Fair (Taipei)

14-Oct-16

29-Jul-16

New Zealand Wine Fair (Seoul)

17-Oct-16

29-Jul-16

New Zealand Wine Fair (Singapore)

12-Jan-17

28-Oct-16

New Zealand Wine Fair (Hong Kong)

17-May-17

27-Jan-17

Pure Discovery China (Guangzhou)

19-May-17

27-Jan-17

Pure Discovery China (Chengdu)

22-May-17

27-Jan-17

Pure Discovery China (Beijing)

24-May-17

27-Jan-17

Pure Discovery China (Shanghai)

26-May-16

27-Jan-17

New Zealand Wine Fair (Tokyo)

Jul-17

TBC

Global Events Programme 2016 - 2017

13

New Zealand Wine Fairs - October Roadshow Where & When: Taipei, Taiwan - 14 October | Seoul, Korea - 17 October 2016 SUMMARY OF EVENT Korea is a market worth exploring: a growing wine sector and a recently-signed free trade agreement with New Zealand give us an edge in a market full of potential. The New Zealand Wine Fair will be held in Seoul, the leading city for wine consumption whose cosmopolitan scene makes it a trend-setter for the country and beyond. So join our tasting event to make the most of New Zealand’s strategic advantage and explore the possibilities.

Taiwan is a compact market where New Zealand wines are growing – in 2015, we exported over NZ$1m, up 60% on the previous year. Capital city Taipei is the main hub for the F&B industry, and Taiwanese trade and consumers are now turning to the New World after years of French wine dominance. There is a growing interest in all things Kiwi among the trade, especially following the Agreement for Economic Cooperation (ANZTEC) – Taiwan’s first with any country. Come and join the party at our New Zealand Wine Fair!

I was seeking distribution and am working with four interested parties following the event - Winery

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New Zealand Winegrowers I nzwinemarketing.com

THANKS TO:

Registration Deadline

FRIDAY 29 JULY 2016

THE WHAT & HOW

THE WHY

Event format • Wines will be shown and poured by the winery representative/ importer

• Provide a platform for wineries with distribution to present their wines to quality trade and F&B buyers • Allow wineries seeking representation to make contact with potential distributors • Create an opportunity for wineries to engage with wine consumers

• The trade tasting will run from 2.00 - 5.00pm. A consumer session may also be held. If so, it will run from 7.00 - 9.00pm.

Timings may vary • A masterclass will be held prior to the trade tasting; this will be funded by levy and wines will be selected from those that have performed well in the blind tastings held in New Zealand • These events have been scheduled to enable coordinated travel between the Seoul and Taipei events. We hope you take advantage of this opportunity to join us in showcasing your wines across the entire tour What will I get for my investment?

Event management, coordination of venue logistics, equipment, freight logistics, table, signage, collateral, advertising, PR, guest recruitment, database management, post event statistics and report.

NEXT STEPS

THE WHO F&B directors and buyers, restaurateurs, importers/ distributors from across Asia, media, sommeliers, wine educators, wine retailers.

Suitability for wineries: Seeking distribution, those with existing exporters, regional bodies.

CONDITIONS Require a minimum of 10 wineries per event for them to be financially viable.

To register for these events log onto - nzwinemarketing.com I Registration Deadline - Friday 29 July 2016

EVENT CONTACT Sarah Szostak (NZ) sarah.szostak@nzwine.com P: +64 9 306 5643

COST $ PER CITY

TABLE

Events Subscriber

from $500 TBC

Non-events Subscriber

from $1,000 TBC

* A 5% loading will apply if wineries register after the Registration Deadline. Are you an Events Subscriber? To find out, please refer to page 3 or nzwinemarketing.com REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event.

Please visit nzwine.com/members and go to NZW Wine Registration, to register your wine.

Global Events Programme 2016 - 2017

15

New Zealand Wine Fair Where: Singapore When: Thursday 12 Janurary 2017

Registration Deadline

FRIDAY 28 OCTOBER 2016

SUMMARY OF EVENT Singapore, cosmopolitan gateway to Southeast Asia, is growing in importance for New Zealand wine – export data shows it is now our second-largest Asian export destination behind China. Over the past five years, volume has increased more than a third to reach 1.5m litres while FOB value has grown 43% to hit over NZ$20.7m.

As a logistics hub and regional trend-setter, what’s hot in Singapore influences neighbouring Indonesia, Malaysia and Thailand. Both expat residents and local Singaporeans are regular drinkers, with much of the wine they enjoy coming from the New World. New Zealand wine is well represented

in both on- and off-trade, but there is definitely scope to broaden the range and depth of New Zealand wine available to local consumers. For further information, please read more about the Singapore market in the excellent guide on the New Zealand Winegrowers members site.

The timing of this event has been linked to the Annual Trade Tastings in London, Dublin, and Stockholm allowing you to break up your trip in a meaningful way. Stopover in another market, check out the opportunities and make the most of your international travel with New Zealand Winegrowers in this vibrant Asian city!

THANKS TO:

THE WHAT & HOW

THE WHO

Event format

F&B directors and buyers, restaurateurs, importers/ distributors from across Asia, media, sommeliers, wine educators, wine retailers.

• Wines will be shown and poured by the winery representative/ importer • The trade tasting will run from 2.00 - 5.00pm. A consumer session may also be held. If so, it will run from 7.00 - 9.00pm. Timings may vary

Suitability for wineries: Seeking distribution, those with existing exporters, regional bodies.

THE WHY

• A masterclass will be held prior to the trade tasting; this will be funded by levy and wines will be selected from those that have performed well in the blind tastings held in New Zealand

• Provide a platform for wineries with distribution to present their wines to quality trade and F&B buyers

• These events have been scheduled to enable coordinated travel between the European Annual Trade Tastings in London, Dublin and Stockholm.

• Create an opportunity for wineries to engage with wine consumers

What will I get for my investment?

Event management, coordination of venue logistics, equipment, freight logistics, table, signage, collateral, advertising, PR, guest recruitment, database management, post event statistics and report.

Require a minimum of 10 participating wineries to make this event viable. Please do not book travel until this is confirmed.

• Allow wineries seeking representation to make contact with potential distributors

CONDITIONS

NEXT STEPS To register for these events log onto - nzwinemarketing.com I Registration Deadline - Friday 28 October 2016

EVENT CONTACT Sarah Szostak (NZ) sarah.szostak@nzwine.com P: +64 9 306 5643

SMALL TABLE 1-4 WINES

MEDIUM TABLE 5-7 WINES

LARGE TABLE 8-12 WINES

Events Subscriber

$1,050

$1,500

$2,000

Non-events Subscriber

$2,100

$3,000

$4,000

COST $

* A 5% loading will apply if wineries register after the Registration Deadline. Are you an Events Subscriber? To find out, please refer to page 3 or nzwinemarketing.com REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event.

Please visit nzwine.com/members and go to NZW Wine Registration, to register your wine.

16

New Zealand Winegrowers I nzwinemarketing.com

Global Events Programme 2016 - 2017

17

Pure Discovery China - May Roadshow Where & When: Guangzhou – 19 May I Chengdu - 22 May Beijing – 24 May I Shanghai – 26 May 2017 SUMMARY OF EVENT Following our successful annual New Zealand Wine Fairs

The format will be a development from the existing wine

in Shanghai, Beijing and Guangzhou, we are planning to

fairs, including guided wine tastings, masterclasses, food

develop these further to meet the needs of the local

exhibitors and cooking demonstrations for guests to enjoy.

market. As the China market matures, we see a growing

Alongside these events, Tourism New Zealand will include

opportunity to attract a greater audience and broaden

destination information and develop activities about

the New Zealand Wine Fairs into a more inclusive event

visiting New Zealand, such as tourist experiences, regional

that features New Zealand wine, food, and tourism. These

themes, promoting wine and food routes.

events will take place in four cities across China: Shanghai,

By shifting the event to give a broader lifestyle experience,

Beijing, Guangzhou and Chengdu.

we expect the wider appeal will give more long-term awareness for New Zealand wine in China.

Well organised event and we even managed to sign a deal immediately after the tasting! Worth the trip just for that - Winery

18

New Zealand Winegrowers I nzwinemarketing.com

THANKS TO:

Registration Deadline

FRIDAY 27 JANUARY 2017

THE WHAT & HOW

THE WHY

Event format • Wines will be shown and poured by the winery representative/ importer

• Provide a platform for wineries with distribution to present their wines to quality trade and F&B buyers

• The trade tasting will run from 2.00 - 5.00pm. A consumer session will run from 6.00 - 8.00pm. Timings may vary • A masterclass will be held prior to the trade tasting; this will be funded by levy and wines will be selected from those that have performed well in the blind tastings held in New Zealand • These events have been scheduled to enable coordinated travel between all four cities in China. We hope you take advantage of this opportunity to join us in showcasing your wines across the entire tour What will I get for my investment?

Event management, coordination of venue logistics, equipment, freight logistics, table, signage, collateral, advertising, PR and social media promotion, guest recruitment, database management, post event statistics and report.

• Allow wineries seeking representation to make contact with potential distributors • Create an opportunity for wineries to engage with wine consumers

THE WHO F&B directors and buyers, restaurateurs, importers/ distributors, sommeliers, wine educators, retailers and e-commerce platforms, media, engaged wine consumers.

Suitability for wineries: Seeking distribution, those with existing exporters, regional bodies.

CONDITIONS Require a minimum of 10 wineries per event for them to be financially viable.

Almost certain success seeking distribution - Winery

Really great job, you guys. Thanks for the great organisation of the event and looking after each of us as well! - Winery

NEXT STEPS

To register for these events log onto - nzwinemarketing.com I Registration Deadline - Friday 27 January 2017

EVENT CONTACT Sarah Szostak (NZ) sarah.szostak@nzwine.com P: +64 9 306 5643

COST $ PER CITY

TABLE MAX 12 WINES

Events Subscriber

$1,500 TBC

Non-events Subscriber

$3,000 TBC

* A 5% loading will apply if wineries register after the Registration Deadline. Are you an Events Subscriber? To find out, please refer to page 3 or nzwinemarketing.com REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event.

Please visit nzwine.com/members and go to NZW Wine Registration, to register your wine.

Global Events Programme 2016 - 2017

19

New Zealand Wine Fair Where: Hong Kong When: Wednesday 17 May 2017

Registration Deadline

FRIDAY 27 JANUARY 2017

SUMMARY OF EVENT Hong Kong is a vibrant F&B hub where New Zealand wines are well-established in both on- and off-trade. However, it is a city where everyone is always searching for the ‘next big thing’ and we need to protect our advantage by promoting the quality and diversity of our wines.

This event will link to the China ‘Pure Discovery’ Roadshows, and we encourage you to sign up for the full tour to get a clear understanding of how the Hong Kong and China markets relate to each other.

THANKS TO:

THE WHAT & HOW

THE WHO

Event format • Wines will be shown and poured by the winery representative/importer

Hotel F&B directors and buyers, restaurateurs, wine retailers, wine educators, wine and lifestyle media, distributors/ importers/agents.

• The trade tasting will run from 2.00 - 5.00pm. A consumer session may also be held. If so, it will run from 6.00 - 8.00pm.

Timings may vary • A masterclass will be held prior to the trade event; this will be funded by levy and wines will be selected from those that have performed well in the blind tastings held in New Zealand

Suitability for wineries: This event is suitable for wineries with distribution in Hong Kong that seek to increase their sales and listings. This event is also suitable for wineries seeking representation in Hong Kong and the surrounding area.

• The New Zealand Wine Fair Hong Kong 2017 has been scheduled to enable coordinated travel with Pure Discovery events across China. We hope you take advantage of this opportunity to join us in showcasing your wines across Asia What will I get for my investment?

Event management, coordination of venue logistics, equipment, freight logistics, table, signage, collateral, advertising, PR, guest recruitment, database management, post event statistics and report.

THE WHY • Provide a platform for wineries with distribution to present their wines to quality trade and F&B buyers • Allow wineries seeking representation to make contact with potential distributors in Hong Kong • Create an opportunity for wineries and their distributors to engage with Hong Kong wine consumers

CONDITIONS Require a minimum of 10 wineries per event to be financially viable.

NEXT STEPS To register for these events log onto - nzwinemarketing.com I Registration Deadline - Friday 27 January 2017

EVENT CONTACT Sarah Szostak (NZ) sarah.szostak@nzwine.com P: +64 9 306 5643

SMALL TABLE 1-4 WINES

MEDIUM TABLE 5-7 WINES

LARGE TABLE 8-12 WINES

Events Subscriber

$1,050

$1,500

$2,000

Non-events Subscriber

$2,100

$3,000

$4,000

COST $

* A 5% loading will apply if wineries register after the Registration Deadline. Are you an Events Subscriber? To find out, please refer to page 3 or nzwinemarketing.com REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event.

Please visit nzwine.com/members and go to NZW Wine Registration, to register your wine.

20

New Zealand Winegrowers I nzwinemarketing.com

New Zealand Wine Fair – Japan Where: Tokyo, Japan When: July 2017 TBC

Registration Deadline

TBC

SUMMARY OF EVENT Tokyo is the place to be when it comes to wine in Japan - a vibrant mega-city with a taste for artisan products with great stories. With 10% growth in both export value and volume, New Zealand wine is well-placed to appeal to Japanese consumers. Our events in partnership with the New Zealand

Wine Club have become an established part of the calendar, with strong attendance at both trade and consumers sessions that make for engaging and well-regarded events in this traditional market.

THANKS TO:

THE WHAT & HOW

THE WHO

Event format • Wines will be shown and poured by the winery representative/importer

Hotel F&B directors and buyers, restaurateurs, wine retailers, wine educators, wine and lifestyle media, distributors/ importers/agents.

• The trade tasting will run from 2.00 - 5.00pm. A consumer session may also be held. If so, it will run from 6.00 - 8.00pm.

Timings may vary • A masterclass will be held prior to the trade event; this will be funded by levy and wines will be selected from those that have performed well in the blind tastings held in New Zealand

Suitability for wineries: This event is suitable for wineries with distribution in Japan that seek to increase their sales and listings. This event is also suitable for wineries seeking representation in Japan and the surrounding area.

• The New Zealand Wine Fair Japan 2017 has been scheduled to enable coordinated travel with Pure Discovery events across China. We hope you take advantage of this opportunity to join us in showcasing your wines across Asia What will I get for my investment?

Event management, coordination of venue logistics, equipment, freight logistics, table, signage, collateral, advertising, PR, guest recruitment, database management, post event statistics and report.

THE WHY • Provide a platform for wineries with distribution to present their wines to quality trade and F&B buyers • Allow wineries seeking representation to make contact with potential distributors in Japan • Create an opportunity for wineries and their distributors to engage with Japanese wine consumers

CONDITIONS Require a minimum of 10 wineries per event to be financially viable.

NEXT STEPS To register for these events log onto - nzwinemarketing.com I Registration Deadline - TBC

EVENT CONTACT Sarah Szostak (NZ) sarah.szostak@nzwine.com P: +64 9 306 5643

COST $

Events Subscriber Non-events Subscriber

TABLE MAX 12 WINES

From $500 TBC From $1,000 TBC

* A 5% loading will apply if wineries register after the Registration Deadline. Are you an Events Subscriber? To find out, please refer to page 3 or nzwinemarketing.com REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event.

Please visit nzwine.com/members and go to NZW Wine Registration, to register your wine.

Global Events Programme 2016 - 2017

21

Europe HIGHLIGHTS

22

New Zealand Winegrowers I nzwinemarketing.com

Including Eve nts in

U K , Irelan d, Ger many, Switzerlan d & Sweden

Europe

Events 2016 - 2017

First up we head to Zurich and Frankfurt, giving you the opportunity to grow your brands and explore these affluent, innovative segments.

Our New Release tasting in November is strongly attended by key media and trade, a platform to show off our stunning new vintages.

January brings our ever popular London and Dublin trade and consumer tasting events followed by a visit to Stockholm, and in March we give you the opportunity to join the ProWein buzz.

Over the year we also aim to keep you up to date on opportunities to target local consumers, keeping our ears to the ground to offer you a selection of innovative, high profile shows to partake in.

Summary of User Pays Events Europe

EVENT

EVENT DATE

REGISTRATION DEADLINE

New Zealand Trade and Consumer Tasting (Zurich)

26-Sep-16

22-Jul-16

New Zealand Trade Tasting (Frankfurt)

28-Sep-16

22-Jul-16

New Release and Discovery Tasting (London)

1-Nov-16

26-Aug-16

Annual Trade and Consumer Tasting (London)

16-Jan-17

28-Oct-16

Annual Trade and Consumer Tasting (Dublin)

19-Jan-17

28-Oct-16

New Zealand Trade and Consumer Tasting (Stockholm) 23-Jan-17

28-Oct-16

ProWein (Dusseldorf)

Sold Out

19-21 Mar 17

Global Events Programme 2016 - 2017

23

New Zealand Trade and Consumer Tasting Where: Zürich, Switzerland When: Monday 26 September 2016

Registration Deadline

FRIDAY 22 JULY 2016

SUMMARY OF EVENT Following a highly successful campaign in 2015, we are returning to Zürich this year to continue our momentum and build brand awareness in this exciting niche market!

The Swiss wine market is well developed; it is one of the leading countries globally per capita for wine consumption but only produces around a third of the wine consumed….

Enter NEW ZEALAND! Our wines are well suited to the food consumed and the active lifestyle of the Swiss.

Zürich is one of the most expensive cities in the world and home to a large community of affluent expats thanks to

several financial institutions and pharmaceutical companies being based there. Wines command a high average price in both on and off trade. Zürich is also where most of the medium and large wine importers are based as well as the majority of the wine press.

We will partner again with specialised wine magazine Vinum to build and grow on last year’s campaign. Vinum have extensive databases to recruit visitors via newsletter and direct marketing from specialist retailers, importers, sommeliers, restaurants, hotels and media. Additionally advertisements will be placed in their magazine and on their website.

My overall thoughts on this event was that it was well planned, organised and visitors were happy!

- Winery THE WHAT & HOW

THE WHY

Event format • Wines will be either shown on a dedicated winery table and poured by the winery representative/importer, or they can be on a self pour table if you have no one in market to do this • Masterclasses will run alongside the trade event; this will be funded by the levy and wines selected will be from those that have performed well in the blind tastings held in New Zealand • The trade tasting will run from 2.30pm to 5.00pm and the consumer event from 5.00pm to 7.30pm

• This is an opportunity to engage with buyers and key opinion formers in the Swiss market • Meet and support your agents in market to boost your brands • Provide opportunities for wineries seeking representation to meet importers

What will I get for my investment?

Coordination of venue, equipment, freight logistics, table, signage, collateral, overall event management, advertising, PR, guest recruitment, database, post event statistics and report.

NEXT STEPS

THE WHO Retailers, importers, sommeliers, restaurants, hotels, media with an additional consumer session. The target visitor numbers are 250 across both sessions.

Suitability for wineries: New to market, existing exporters, regional bodies.

CONDITIONS Require participation of a minimum 35 wines and 10 tables or equivalent for this event to be a compelling proposition for guests and financially viable.

To register for these events log onto - nzwinemarketing.com I Registration Deadline - Friday 22 July 2016

EVENT CONTACTS Victoria Kennedy (UK) victoria.kennedy@nzwine.com P: +44 (0)20 7973 8079 or Amber Silvester (NZ) amber.silvester@nzwine.com P: +64 9 916 1560

PER WINE COST (1-5 WINES)

TABLE (6-12 WINES)

CAN BE POURED BY WINERY/IMPORTER OR SHOWN AS ‘SELF POUR’

POURED BY WINERY/IMPORTER

Events Subscriber

$450

$2,500

Non-events Subscriber

$900

$5,000

COST $

* A 5% loading will apply if wineries register after the Registration Deadline. Are you an Events Subscriber? To find out, please refer to page 3 or nzwinemarketing.com REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event.

Please visit nzwine.com/members and go to NZW Wine Registration, to register your wine.

24

New Zealand Winegrowers I nzwinemarketing.com

New Zealand Trade Tasting Where: Frankfurt, Germany When: Wednesday 28 September 2016

Registration Deadline

FRIDAY 22 JULY 2016

SUMMARY OF EVENT Last year we hosted a highly successful event in Hamburg. This year, in order to reach a different segment of the market, we are moving to Germany’s global financial hub! Frankfurt is a dynamic market that has an influx of thousands of business visitors everyday bringing international influence to the city.

Germany is one of the top five global wine consuming markets, with an increasing number of people purchasing online resulting in more informed decisions and a higher average spend.

There is also a trend for people buying up and spending more on wine when dining out.

In 2016 we will work alongside ff.k PR on this event. Ff.k have 15 years of experience working to promote wine regions around the world to the trade and ran a very successful campaign for us last year attracting influential, high profile trade and press. With their comprehensive database and personal contacts we would expect to attract around 100 key importers, trade and media. *Wine Intelligence 2013

This is a NEW opportunity for wineries. With the success of Hamburg in 2015 we have extended our 'tour'of Germany - NZ Winegrowers

THE WHAT & HOW

THE WHY

Event format • Wines will be either shown on a dedicated winery table and poured by the winery representative/importer, or they can be on a self pour table if you have no one in market to do this • A masterclasses will run in advance of the trade event opening; this will be levy funded and wines selected will be from those that have performed well in the blind tastings held in New Zealand • The trade tasting will run in the afternoon What will I get for my investment?

Coordination of venue, equipment, freight logistics, table, signage, collateral, overall event management, advertising, PR, guest recruitment, database, post event statistics and report.

• This is an opportunity to engage with buyers and key opinion formers in the German market • Meet and support your agents in market to boost your brands • Provide opportunities for wineries seeking representation to meet importers

THE WHO Retailers, importers, sommeliers, restaurants, hotels and media. The target visitor numbers are 100.

Suitability for wineries: New to market, existing exporters, regional bodies.

CONDITIONS Require participation of a minimum 35 wines and 10 tables or equivalent for this event to be a compelling proposition for guests and financially viable.

NEXT STEPS To register for these events log onto - nzwinemarketing.com I Registration Deadline - Friday 22 July 2016

PER WINE COST (1-5 WINES)

TABLE (6-12 WINES)

CAN BE POURED BY WINERY/IMPORTER OR SHOWN AS ‘SELF POUR’

POURED BY WINERY/IMPORTER

Events Subscriber

$450

$2,500

Non-events Subscriber

$900

$5,000

COST $

EVENT CONTACTS Victoria Kennedy (UK) victoria.kennedy@nzwine.com P: +44 (0)20 7973 8079 or Amber Silvester (NZ) amber.silvester@nzwine.com P: +64 9 916 1560

* A 5% loading will apply if wineries register after the Registration Deadline. Are you an Events Subscriber? To find out, please refer to page 3 or nzwinemarketing.com REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event.

Please visit nzwine.com/members and go to NZW Wine Registration, to register your wine.

Global Events Programme 2016 - 2017

25

New Release and Discovery Tasting Where: London, UK When: Tuesday 1 November 2016

Registration Deadline

FRIDAY 26 AUGUST 2016

SUMMARY OF EVENT The UK wine trade eagerly await this opportunity for a sneak preview of our new to market wines. A favourite for high profile, influential media and trade who set the trends each year. This event is a platform to show the UK what we have been up to in the vineyards for the past year and introduce our exciting and varied collaboration, highlighting the essence of what New Zealand as a winegrowing country has to offer.

Set in the Penthouse of New Zealand House overlooking London’s impressive skyline, we could not wish for a better space to unveil our impressive line up. The self-pour format appeals to a wide range of key trade; 2015 guests included Oz Clarke, Matthew Jukes, Rosemary George MW, Victoria Moore,

Jane Parkinson, Charles Metcalfe and Richard Hemming MW. We also had buyers from the Co-operative Group, Marks & Spencer, Sebastian Braun of the Swedish Monopoly, and a number of independent retailers including The New Zealand Cellar, Vagabond Wines and Swig. From the on-trade we attracted the likes of The Dining Room at The Goring, The Glasshouse, Dinner by Heston Blumenthal, Ockenden Manor and Granger & Co. This tasting is a must-attend if you are launching a new vintage, brand or tier or if you are looking to enter the UK and find a distribution partner to grow your brand in this vibrant market.

This tasting is a mustattend if you are launching a new vintage, brand or tier or if you are looking to enter the UK - NZ Winegrowers THE WHAT & HOW

THE WHY

Event format • This is a self-pour event; all wines will be displayed by varietal, vintage, price point and within aromatics, by residual sugar • The alcohol level and residual sugar for each wine will be listed alongside each entry in the catalogue • Wineries are not required to attend as this is a self-pour tasting • If you are a winery seeking distribution, this will be highlighted

• To provide an opportunity for key trade to taste the 2016 vintage whites and newly released wines from previous vintages • If you are seeking distribution in the UK this is a good opportunity to showcase your wines to potential importers • Put your wines in front of buyers with listing opportunities giving them the chance to get an overview of the styles available • To provide media with ideas for articles and to encourage positive media comment over the coming months

What will I get for my investment?

Coordination of all logistics, marketing, catalogue production, management of event and post event reporting.

CONDITIONS Require participation of a minimum 170 wines for this event to be a compelling proposition for guests and financially viable.

NEXT STEPS

THE WHO A list on-trade, media, importers/distributors, off-trade supermarket buyers, virtual retailers, multiple off-licences, independent retailers. We anticipate in excess of 100 guests.

Suitability for wineries: New to market, existing exporters.

To register for these events log onto - nzwinemarketing.com I Registration Deadline - Friday 26 August 2016

EVENT CONTACTS Victoria Kennedy (UK) victoria.kennedy@nzwine.com P: +44 (0)20 7973 8079 or Amber Silvester (NZ) amber.silvester@nzwine.com P: +64 9 916 1560

COST $

PER WINE COST

Events Subscriber

$320

Non-events Subscriber

$640

* A 5% loading will apply if wineries register after the Registration Deadline. Are you an Events Subscriber? To find out, please refer to page 3 or nzwinemarketing.com REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event.

Please visit nzwine.com/members and go to NZW Wine Registration, to register your wine.

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New Zealand Winegrowers I nzwinemarketing.com

Annual Trade and Consumer Tasting Where: London, UK When: Monday 16 January 2017

Registration Deadline

FRIDAY 28 OCTOBER 2016

SUMMARY OF EVENT Our London trade tasting is now a well established event, and 2017 will be our 36th edition. The event has created a following and is always well attended by high calibre trade and media. The event creates an environment of buzz, engagement and excitement, attracting around 600 trade from supermarket and independent retail buyers, importers, distributors, sommeliers and on-trade purchasers to wine and influential trade media.

The United Kingdom is a very strong market for New Zealand wine and the interest and demand continues to grow. If your brands are active in the UK market or if you are interested

in finding a distribution partner, this is an event not to be missed! This is a platform where discussion is had and opinions are formed. Last year's post event publicity included TV One news, articles written by Anthony Rose (Independent), Peter McCombie MW, Drinks Business and Harpers.

We follow the trade tasting by opening the doors for the consumers! Traditionally this event is always very popular; it is a fantastic platform to gauge brand awareness in the market and share your brand story to the end user. Each year we look for new ways to target an innovative audience of trend setters to lead the way and become New Zealand wine ambassadors.

Great event, high quality guests and key trade attending.

Nice journey to New Zealand - UK trade

THE WHAT & HOW

THE WHY

Event format

• • • •

• Wines will be shown on tables and poured by the winery representative/importer. Alternatively we can find a representative to pour your wine for a small fee • A masterclass will run during the trade event; this will be funded by the levy and wines selected will be from those that have performed well in the blind tastings held in New Zealand • The trade tasting will run from 11.00am-5.30pm, the optional consumer event will run from 6.30-9.00pm What will I get for my investment?

Coordination of all logistics, marketing, catalogue production, management of event and post-event reporting.

NEXT STEPS

Exposure to the market for your brands Reinforce and build your key relationships in the UK Find a UK distributor Present your wines directly to consumers in our popular consumer session

THE WHO Local and national visitors from the on-trade, importer, distributor, wholesaler, retailer, media, education, hotel and caterers. We estimate 600 trade and 300 consumers to attend.

Suitability for wineries: New to market, existing exporters, regional bodies.

CONDITIONS A minimum 22 large tables and 185 per wine entries for this event to be a compelling proposition for guests and financially viable.

To register for these events log onto - nzwinemarketing.com I Registration Deadline - Friday 28 October 2016

EVENT CONTACTS Victoria Kennedy (UK) victoria.kennedy@nzwine.com P: +44 (0)20 7973 8079 or Amber Silvester (NZ) amber.silvester@nzwine.com P: +64 9 916 1560

THANKS TO:

COST $

PER WINE COST

TABLE (MAX 16 WINES)

Events Subscriber

$350

$3,900

Non-events Subscriber

$700

$7,800

* A 5% loading will apply if wineries register after the Registration Deadline. Are you an Events Subscriber? To find out, please refer to page 3 or nzwinemarketing.com REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event.

Please visit nzwine.com/members and go to NZW Wine Registration, to register your wine.

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27

Annual Trade and Consumer Tasting Where: Dublin, Ireland Registration Deadline

When: Thursday 19 January 2017

FRIDAY 28 OCTOBER 2016

SUMMARY OF EVENT Dublin 2016 was a successful campaign with much excitement from trade, media and consumers. Our trade tasting has now become well established in the Dublin trade calendar, where it is seen as an opportunity to explore new offerings and discuss New Zealand’s strengthening place in the market. The quality and engagement of the attendees is high for both trade and consumer events. It was great to see increased numbers of attendees, which highlights the increased interest and

demand. The event generates fantastic media coverage pre and post-event, which adds credit to the event itself.

We will continue to work on expanding the reach with our PR partner Jean Smullen, who is a well-respected member of the trade with extensive contacts and knowledge of the market. We have been working with Jean for a number of years, to attract relevant trade to leverage New Zealand wine, attracting key members to this event.

THANKS TO:

THE WHAT & HOW

THE WHY

Event format • Wines will be shown on tables and poured by the winery representative/importer. Alternatively we can find a representative to pour your wine for a small fee • A masterclass will run in the hour prior to the trade event opening. This will be funded by the levy and wines selected will be from those that have performed well in the blind tastings held in New Zealand • The trade tasting will run from 2.00-6.00pm, the consumer event will run from 6.30-8.30pm What will I get for my investment?

Coordination of venue, equipment, freight logistics, table, signage, collateral, overall event management, advertising, PR, guest recruitment, database, post event statistics and report, potential post event write ups in key publications.

• Exposure to the market for your brands • Reinforce and build your key trade and media relationships in Ireland • Find an Irish distributor • Present your wines directly to consumers in our popular consumer session

NEXT STEPS

THE WHO Local and national visitors from the on-trade, importers, offlicences and groups, media, hotels and supermarket groups, local consumers. We estimate 150 trade and 150 consumers to attend.

Suitability for wineries: New to market, existing exporters, regional bodies.

CONDITIONS Require participation of a minimum 3 large tables, 14 medium tables and 40 per wine entries or equivalent for this event to be a compelling proposition for guests and financially viable.

To register for these events log onto - nzwinemarketing.com I Registration Deadline - Friday 28 October 2016

EVENT CONTACTS Victoria Kennedy (UK) victoria.kennedy@nzwine.com P: +44 (0)20 7973 8079 or Amber Silvester (NZ) amber.silvester@nzwine.com P: +64 9 916 1560

PER WINE (1-7 WINES) CAN BE POURED BY WINERY/IMPORTER

MEDIUM TABLE (MAX 12 WINES)

LARGE TABLE (MAX 16 WINES)

Events Subscriber

$350

$2,500

$3,000

Non-events Subscriber

$700

$5,000

$6,000

COST $

* A 5% loading will apply if wineries register after the Registration Deadline. Are you an Events Subscriber? To find out, please refer to page 3 or nzwinemarketing.com REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event.

Please visit nzwine.com/members and go to NZW Wine Registration, to register your wine.

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New Zealand Winegrowers I nzwinemarketing.com

New Zealand Trade and Consumer Tasting Where: Stockholm, Sweden Registration Deadline

When: Monday 23 January 2017

FRIDAY 28 OCTOBER 2016

SUMMARY OF EVENT New Zealand wine sales through the Swedish monopoly continue to grow as interest and demand strengthens. This event is designed to showcase our incredibly diverse offering, to build our connections and status with the Swedish monopoly, allow wineries an opportunity to support Swedish distributors, and give wineries looking for an importer a chance to meet potential business partners.

We will work with Börje Erikkson from the Nordic Wine Institute again who has successfully ensured the attendance of quality trade visitors at all the events we have previously

hosted in Stockholm. The event attracts a great range of high calibre sommeliers, buyers, media, and members from the monopoly including Jan Rosborn (freelance Media), Sebastian Braun (Systembolaget) and Madeleine Stenwreth MW (media).

Wineries who attended the event in 2016 were very enthusiastic and optimistic that the event would generate new business for them. The timing of this event allows wineries who travel over for our London and Dublin annual trade tastings to maximise the use of their time in Europe.

The timing of this event allows wineries who travel over for our London and Dublin annual trade tastings to maximise the use of their time in Europe

- NZ Winegrowers THE WHAT & HOW

THE WHY

Event format • Wines will be shown on tables and poured by the winery representative/importer, or they can be on the New Zealand Winegrowers self pour table if you have no one in market

• Engage with buyers/key opinion formers and consumers Meet and support your agents in market to boost your brands • Meet importers if you are looking for a local distributor

• A masterclass will run alongside the trade event; this will be funded by the levy and wines selected will be from those that have performed well in the blind tastings held in New Zealand • The trade tasting will run from 12.00 - 5.30pm, the consumer event will run from 5.30 - 7.30pm What will I get for my investment?

Coordination of venue, equipment, freight logistics, table, signage, collateral, overall event management, advertising, PR, guest recruitment, database, post event statistics and report.

NEXT STEPS

THE WHO European media, on-trade buyers/sommeliers/sommelier schools and sales agents, retail buyers, importers/distributors, consumers and Wine Club members local to Stockholm area. We would expect around 150 trade and 150 consumers to attend.

Suitability for wineries: New to market, existing exporters, regional bodies.

CONDITIONS Require participation of a minimum 35 wines and 9 tables or equivalent for this event to be a compelling proposition for guests and financially viable.

To register for these events log onto - nzwinemarketing.com I Registration Deadline - Friday 28 October 2016

EVENT CONTACTS Victoria Kennedy (UK) victoria.kennedy@nzwine.com P: +44 (0)20 7973 8079 or Amber Silvester (NZ) amber.silvester@nzwine.com P: +64 9 916 1560

PER WINE (1-5 WINES)

TABLE (MAX 12 WINES)

Events Subscriber

$350

$2,500

Non-events Subscriber

$700

$5,000

COST $

* A 5% loading will apply if wineries register after the Registration Deadline. Are you an Events Subscriber? To find out, please refer to page 3 or nzwinemarketing.com REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event.

Please visit nzwine.com/members and go to NZW Wine Registration, to register your wine.

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29

ProWein Where: Düsseldorf, Germany When: Sunday 19 – Tuesday 21 March 2017

SOLD OUT

SUMMARY OF EVENT The success of ProWein, Düsseldorf continues to grow as an increasingly important and leading international wine fair. It is a hub where wine professionals, brands and regions gather to keep up with trends and technology while taking advantage of the opportunity to make business contacts from all over the globe. Visitors travelled from 126 countries to attend the event in 2016 with half of the 55,000 visitors travelling from abroad.

In 2016 there was a constant buzz on our stand over the three day event, and with fantastic visuals, our stand created impact from a distance. The meeting space was well utilised; wineries who had booked appointments prior had the best success rate of converting relationships, which highlights the importance of pre-planning meetings. It was exciting to see trade partnerships formed, wine being sold and markets being discovered.

There is growing demand and interest in New Zealand wine in this market. ProWein issued a report following the event which indicated 17% of visitors in 2016 expressed specific interest in New Zealand wines. The New Zealand Wine stand allows us to unite, share and grow the New Zealand Wine brand globally.

Don’t miss your opportunity to be part of Team New Zealand at ProWein in 2017. We encourage early registrations as we have limited space and each year this event becomes more popular, with spots quickly selling out on the 2016 New Zealand Wine stand.

This show is a must attend for wineries interested in exporting to Europe or North America - Winery representative

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New Zealand Winegrowers I nzwinemarketing.com

Make it a tour...

Include the

If you would like to go on the waiting list in case more stands become available please contact victoria.kennedy@nzwine.com

USA

irs Wine Faera ry on your itin

SOLD OUT

THE WHAT & HOW

THE WHO

Event format • ProWein will be open to visitors each day from 9.00am6.00pm. Winery representatives will be required on stand at all times during opening hours to pour samples from their counter. It is advisable to bring a colleague to do this to allow for meetings and breaks • A masterclass will run alongside the trade event; this will be funded by the levy and wines selected will be from those that have performed well in the blind tastings held in New Zealand

Exhibitors – 6,200 from 59 countries. Specialist wine retailers, other retail, wine wholesalers, import, export, other wholesale, gastronomy, hotel business, other service industry.

What will I get for my investment?

All stand organisation and build; liaison with Messe Düsseldorf for online and print catalogue entry; design and print of stand catalogue; logistics and equipment: access to consolidated freight shipment, glasses, spittoons, fridges, water, coffee and snacks.

Meeting facilities: Participation Option 1 - Bookable shared meeting facilities on stand.

Visitors – 55,000 trade visitors from 126 countries (an increase of 6% on 2015). 51% of visitors were from Germany, 40% from other European countries, 9% from non-European countries.

Top ten visitor countries: The Netherlands– 13%, France – 8%, Belgium – 7%, Italy – 6%, Great Britain– 5%, USA – 5%, Spain– 4%, Austria – 4%, Switzerland– 4%, Canada-4%. 17% of visitors expressed specific interest in New Zealand wines – 6th equal.

Suitability for wineries: New to market, existing exporters, regional bodies.

CONDITIONS Require participation of a minimum 15 wineries showing 8 wines and 12 wineries showing 1-4 wines for this to be financially viable.

Participation Option 2 - Own meeting table on stand.

Collateral including catalogues, maps, varietal and regional guides and pens will be available for you to use.

We also feel extremely proud to be part of this event and to show our wines on the international

THE WHY • Have an opportunity to gain new listings and raise awareness of your wines • Find distributors in new markets • Gain access to multiple European and global markets at the one event

stage. GO TEAM #NZWINE - Winery representative

THANKS TO:

Great to be able to meet our distributors from all around the world at one show - Winery representative

SOLD OUT If you would like to go on the waiting list in case more stands become available please contact victoria.kennedy@nzwine.com EVENT CONTACTS Victoria Kennedy (UK) victoria.kennedy@nzwine.com P: +44 (0)20 7973 8079 or Amber Silvester (NZ) amber.silvester@nzwine.com P: +64 9 916 1560

COUNTER 1-4 WINES

COUNTER 5-8 WINES

Events Subscriber

$4,750

$9,500

Non-events Subscriber

$9,500

$19,000

COST $

* A 5% loading will apply if wineries register after the Registration Deadline. Are you an Events Subscriber? To find out, please refer to page 3 or nzwinemarketing.com REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event.

Please visit nzwine.com/members and go to NZW Wine Registration, to register your wine.

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31

Targeted Consumer Tastings Where: UK/Europe

OPPORTUNITIES THROUGHOUT THE YEAR!

SUMMARY Build brand awareness, loyalty and value with the end user.

There are a number of exciting consumer events in the pipeline for the coming year around the UK and Europe.

We will keep our ear to the ground and do our best to select events we think are targeted to a focused audience and communicate these with you as they arise.

NEXT STEPS:

32

There may be opportunities to have your own presence at these events, or be represented on a New Zealand Winegrowers table with wines poured by one of our experienced, enthusiastic team.

Please contact victoria.kennedy@nzwine.com or P: +44 (0)20 7973 8079 for more information.

New Zealand Winegrowers I nzwinemarketing.com

www.kalgin.co.nz

Kalgin offers a complete range of land, air and sea transport services world-wide. Our network of branches and proven international agencies allows us to provide the highest possible level of service to New Zealand and Australian importers and exporters.

Our philosophy is to build strong relationships with our customers, agents and suppliers by providing a consistent high level of service and being honest in all of our dealings.

We specialise in the shipping and freight business on an international level working with agents in most countries around the world.

At Kalgin, we understand the importance of technology; accurate and rapid flow of information is a critical requirement to ensure the smooth and predictable movement of freight.

OFFICE CONTACT DETAIL NEW ZEALAND Kalgin International Freight Services 8 Kingsford Smith Place, Airport Oaks, Auckland TEL: +64 9 918 76 55 FAX: +64 9 918 76 56 Managing Director New Zealand – Andrea Dodel email: adodel@kalgin.net.nz AUSTRALIA - HEADQUARTERS Kalgin International Freight Services Unit 1, 151 Beauchamp Rd, Matraville, NSW 2036 Sydney TEL: + 612 9700 0046 FAX: +612 9700 0056 Managing Director Australia – Richard Lamport email: rlamport@kalgin.com.au

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33

USA

HIGHLIGHTS

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New Zealand Winegrowers I nzwinemarketing.com

USA

Events 2016 - 2017

Chicago, Aust in, South Florida, San Francisco, Seat tle & New York

T his year’s events programme will have us return to New York and San Francisco for our annual New Zealand Wine Fairs, our largest and most comprehensive trade and media events in the US. We will continue with a series of self-pour tastings but we will target four different cities; including Chicago, IL; Austin, T X; South Florida and Seattle, WA. We will once again facilitate shipments of wines to be sent to several of the key US reviewers, including Wine Spectator and Wine Advocate.

T hanks to the support of our major sponsor, O-I New Zealand, we are thrilled that we can continue to offer you these events in the US at a more affordable rate. Get involved and help us make 2016-17 a stellar year for New Zealand in the US, one of the fastest growing markets for New Zealand wine.

Summary of User Pays Events USA

EVENT

EVENT DATE

REGISTRATION DEADLINE

3-Nov-16

12-Aug-16

Feb-17

18-Nov-16

New Zealand Wine Fair (San Francisco)

13-Mar-17

18-Nov-16

New Zealand Wine Fair (New York)

16-Mar-17

18-Nov-16

New Zealand Wine Trade Tasting (Seattle)

Apr-17

27-Jan-17

New Zealand Wine Trade Tasting (Austin)

May-17

27-Jan-17

New Zealand Wine Trade Tasting (Chicago) New Zealand Wine Trade Tasting (South Florida)

Global Events Programme 2016 - 2017

35

New Zealand Wine Trade Tastings Where & When: Chicago, IL – 3 Nov 2016 | South Florida, FL – Feb 2017 Seattle, WA – Apr 2017 | Austin, TX – May 2017 SUMMARY OF EVENT After the success of our self-pour events over the past two years, we will once again host similar New Zealand Wine tastings whilst taking the opportunity to visit new cities that are key markets in the US for New Zealand wine.

Firstly, we will return to Chicago where we last held a self-pour tasting in 2014. The Māori All Blacks and the All Blacks will both play matches in Chicago, with the Māori All Blacks playing USA on Friday 4 November and the All Blacks taking on the Irish on Saturday 5 November. We will look to hold our event at this time to be part of the ‘Kiwi buzz’ that will be taking place.

Last year we visited Texas for the first time and were extremely pleased with how knowledgable the Houston market is. We know that Texas (among the top five states for wine consumption) is made up of three major cities which are all very diverse and act as their own markets, so this year we are adding Austin to our list of self pour cities.

Austin is legendary for being the "Live Music Capital of the World” and is a city with a unique culture and burgeoning restaurant scene.

We will also be heading to the emerging city of Seattle in Washington and the South Florida region.

'After the success of our self pour events over the past two years, we will once again host similar tastings whilst taking the opportunity to visit new cities ' - NZ Winegrowers

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New Zealand Winegrowers I nzwinemarketing.com

Registration Deadline

CHICAGO, IL – FRI 12 AUG 2016, SOUTH FLORIDA, FL – FRI 18 NOV 2016, SEATTLE, WA – FRI 27 JAN 2017, AUSTIN, TX – FRI 27 JAN 2017

THE WHAT & HOW

THE WHY

Event format • Wineries do not need to be present as it will be self-pour, but if visiting winery representatives are in town then they are encouraged to attend. Please note: winery representatives will not be able to pour at the event

• To reinforce New Zealand’s position as a world-leading, premium, quality wine producer by showing a selection of top quality wines from New Zealand

• Wines will be arranged by varietal, vintage and region • Participation cost covers all elements needed to prepare and host the event • Master classes funded by the levy will be held in the morning prior to the tasting What will I get for my investment?

Coordination with event organisers - equipment, freight logistics; exposure to organisers database - PR, guest recruitment; full catalogue showing wine details, RRP and stockists available to visitors; post event feedback and report.

• To showcase New Zealand’s diversity by region and variety • To extend and grow our audience • To ensure continued loyalty amongst the trade/media and to encourage new business opportunities • To grow listings and support sales of New Zealand wines amongst retailers, the on-trade and distributors

THE WHO On-trade, media, importers, distributors, off-trade – supermarket buyers, virtual retailers, multiple off license, independent retailers.

Suitability for wineries: These events are ideal for wineries already in the market, those looking to find an importer and regional bodies.

CONDITIONS We will need a minimum of 70 wines involved at each event in order for the event to be financially viable.

THANKS TO:

NEW EVENT & LOCATIONS NEXT STEPS To register for these events log onto - nzwinemarketing.com Registration Deadline - Chicago, IL – Fri 12 Aug 2016, South Florida, FL – Fri 18 Nov 2016, Seattle, WA – Fri 27 Jan 2017, Austin, TX – Fri 27 Jan 20t17

EVENT CONTACT David Strada (SF) dstrada@earthlink.net P: +1 415 567 5511 Ranit Librach (NY) ranit.nzwine@gmail.com P:+1 212 254 2729 or Amber Silvester (NZ) amber.silvester@nzwine.com P: +64 9 916 1560

COST $ PER CITY

PER WINE COST

Events Subscriber

$190

Non-events Subscriber

$380

* A 5% loading will apply if wineries register after the Registration Deadline. Are you an Events Subscriber? To find out, please refer to page 3 or nzwinemarketing.com REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event.

Please visit nzwine.com/members and go to NZW Wine Registration, to register your wine.

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New Zealand Wine Fairs Where & When: San Francisco, CA – Monday 13 March 2017 New York, NY – Thursday 16 March 2017 SUMMARY OF EVENT

ADDITIONAL EVENTS

The ever popular New Zealand Wine Fair will return to both San Francisco and New York in 2017. These two cities represent the top selling cities for New Zealand wine, and the New York metropolitan area continues to maintain its spot as the top market in the US for imported wine.

Based on the positive feedback we received from wineries, we will once again partner with the James Beard Foundation for a consumer evening event in New York. The James Beard Foundation, a non-profit organisation which celebrates, nurtures, and honors America's diverse culinary heritage through programmes that educate and inspire, is very excited to be working with us, as their guests enjoy meeting the winery representatives and learning more about New Zealand wine. This event will be held right after the trade portion in the same venue space.

We will continue to hold the events in early March so that they take place before ProWein in Germany. This gives those winery personnel traveling to Germany the opportunity to stop in the USA en route and participate in our Wine Fairs. It cannot be highlighted enough that the attendees at our Wine Fairs have consistently noted that they enjoy speaking with winery personnel and not just local importers.

The Wine Fair is geared to both media and trade. We will continue to work with importers and winery representatives to ensure that we have top quality attendees at the event.

We will also focus on updating our database to ensure we have the latest target list of sommeliers and other influencers. We will continue posting our events on the SevenFifty.com industry calendar and sending dedicated emails to their extensive and vetted database lists.

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New Zealand Winegrowers I nzwinemarketing.com

I enjoyed the event very much, and definitely increased my knowledge of NZ wines.

Thank you!

- New York Trade Keep it the way it is… very well done - San Francisco Trade

Registration Deadline

FRIDAY 18 NOVEMBER 2016

THE WHAT & HOW Event format • Small and large tables to be manned by winery representatives • Wines registered as per wine cost and displayed on the New Zealand Wine table will be poured by New Zealand Winegrowers representatives What will I get for my investment?

Coordination with event organisers - equipment, freight logistics; exposure to organisers database - PR, guest recruitment; full catalogue showing wine details, RRP and stockists available to visitors; post event feedback and report.

THE WHY • To reinforce New Zealand’s position as a world-leading, premium, quality wine producer by showing a selection of top quality wines from New Zealand • To provide a platform for trade, media and consumers to interact with winemakers • To extend and grow our audience

• To raise interest amongst trade and to encourage positive press comment at a peak buying time • To expose key retail buyers and on-trade sommeliers/ restaurateurs to the newly released whites and reds • To ensure continued loyalty amongst the trade/media and to encourage new business opportunities • To grow listings and support sales of New Zealand wines amongst retailers, the on-trade and distributors

THE WHO On-trade, media, importer, distributors, off-trade – supermarket buyers, virtual retailers, multiple off license, independent retailers.

Suitability for wineries: These events are ideal for wineries already in the market, those looking to find an importer and regional bodies.

CONDITIONS We require a minimum of 22 small tables and 8 large tables, plus 12 wines on the New Zealand Wine table, in each city for these events to be financially viable.

It cannot be emphasised

THANKS TO:

enough that the attendees at our Wine Fairs have consistently noted that they enjoy speaking with winery personnel and not just local importers - NZ Winegrowers

NEXT STEPS To register for these events log onto - nzwinemarketing.com I Registration Deadline - Friday 18 November 2016

EVENT CONTACT David Strada (SF) dstrada@earthlink.net P: +1 415 567 5511 Ranit Librach (NY) ranit.nzwine@gmail.com P:+1 212 254 2729 or Amber Silvester (NZ) amber.silvester@nzwine.com P: +64 9 916 1560

COST $ PER CITY

PER WINE COST NZW TABLE

SMALL TABLE (MAX 4 WINES) / JOINT TABLE (UP TO 2

LARGE TABLE (5-10 WINES) / JOINT TABLE (UP TO 2

WINERIES PER TABLE)

WINERIES PER TABLE)

Events Subscriber

$250

$990

$1,690

Non-events Subscriber

$500

$1,980

$3,380

* A 5% loading will apply if wineries register after the Registration Deadline. Are you an Events Subscriber? To find out, please refer to page 3 or nzwinemarketing.com REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event.

Please visit nzwine.com/members and go to NZW Wine Registration, to register your wine.

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CANADA HIGHLIGHTS

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New Zealand Winegrowers I nzwinemarketing.com

Canada

and Promotion

Events 2016 – 2017

s

British Colum bia, Ontario, Queb ec & Nova Scotia

Canada continues to offer above average growth and revenue per litre. We encourage smaller specialty wineries to be persistent, patient and persevere with Liquor Board submissions; every year there are several new brand success stories across the provinces. For those wineries who are established and have listings, we recommend they continue to invest in Liquor Board programmes and support promotions negotiated by New Zealand Winegrowers.

We will be taking the Great New Zealand Wine T iki Tour on the road to Vancouver, Calgary and Toronto.

T hese will include (for travelling principals) the very successful one on one speed dating with select buyers and media followed by a Meet the Principals VIP Lunch.

NOT E… we are looking for a number of high-profile consumer events and lifestyle shows where wineries can sample and promote their wines and even take orders! More to come…

Summary of User Pays Events Canada

EVENT

EVENT DATE

REGISTRATION DEADLINE

Gourmet Food and Wine Expo (Toronto)

17-20 Nov-16

12-Aug-16

The Great New Zealand Tiki Tour (Vancouver)

4-May-17

18-Nov-16

The Great New Zealand Tiki Tour (Calgary)

8-May-17

18-Nov-16

The Great New Zealand Tiki Tour (Toronto)

10-May-17

18-Nov-16

New Zealand and Sauvignon Blanc Day Free Standing Insert (British Columbia, Ontario, Quebec)

Apr/May-17

14-Dec-16

LCBO Vintages Release and In-store Promotion (Ontario)

Apr/May-17

TBC

BCLDB New Zealand Mini Thematic (British Columbia)

May-17

TBC

NSLC New Zealand Mini Thematic (Nova Scotia)

May/Jun-17

TBC Global Events Programme 2016 - 2017

41

The Great New Zealand Wine Tiki Tour Where & When: Vancouver, British Columbia - Thursday 4 May Calgary - Monday 8 May | Toronto, Ontario - Wednesday 10 May 2017 SUMMARY OF EVENT Ontario and British Columbia are large markets for New Zealand wine in Canada and it is key for us to remain a major player in those markets to continue to promote New Zealand wine to both trade and consumers.

Each year, New Zealand Winegrowers schedule their wine events to coincide with the New Zealand Vintages Release in the LCBO stores and the New Zealand Thematic in BCLDB stores. This marketing combination has proven successful in increasing New Zealand wine sales going into the summer season. These events are the ideal platform to showcase wines to key buyers, media, on-trade sommeliers and buyers, all of whom greatly influence the listings and pull through of wine in these provinces.

We will continue to work with partners such as the Vancouver International Wine Festival, Ashley’s Angels for Sick Kids as well as The Globe & Mail to make these events a great success.

For the last few years we have had sold out consumer events in Toronto with well over 325 people in attendance. The consumer sessions are a valuable tool in building new brands and introducing new varieties to people who already love New Zealand wine, who are consumer ambassadors and who influence their social peers.

We are also adding an event in Calgary due to demand from wineries, trade and media!

The trade and consumer events were excellent, the Sauvignon Blanc Masterclasses in Vancouver and Toronto very well received (and planned), the Visa Dinners superb...

-Winery representative

THE WHAT & HOW Event format • Speed dating for travelling principals prior to tasting • NEW VIP luncheon for principals and VIP trade prior to tasting

• Wine fair format, with winery tables attended by agents and/or winery principals

What will I get for my investment?

Coordination of venue, equipment, freight logistics, duty free wines for this event, table, signage, collateral, page in event catalogue (wines, RRPs and contact), overall event management, advertising, PR, guest recruitment, database, post event statistics and report.

• Two sessions – trade/media and consumer

THE WHY

• Varietal Pinot Noir counter – this will be offered to all exhibitors as an additional opportunity to be appraised by the trade and media in a comparative tasting by region (NZD$50/sku - minimum eight skus to proceed)

• Reinforce New Zealand’s position as a world leading, premium quality wine producer by showing a selection of top quality wines

• Masterclass on Pinot Noir prior to tasting; this will be funded by the levy and wines selected will be from those who have performed well in the blind tastings held in New Zealand

• NEW Rising Stars & 90+ section – if you have wines that have scored 90+ or received a four star rating this section is for you! See fee details below – minimum of 6 skus to proceed • Opportunity to put forward a proposal for greater brand exposure within the show • Wines for this event will be sent by diplomatic shipment

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• We require wineries to complete their event update (including list of wines to be shown) by Wednesday 14 December 2016, as we now have to meet new requirements by Foreign Affairs, Trade and Development Canada

New Zealand Winegrowers I nzwinemarketing.com

• Raise the profile of New Zealand wines amongst trade and consumers • Support the liquor boards’ promotions and future growth in market • Provide a platform for winery representatives to interact with key trade and media • Opportunity to meet key decision makers and influencers

THANKS TO:

Registration Deadline

FRIDAY 18 NOVEMBER 2016

• Gain extra exposure by showcasing your wines on the regional varietal counter manned by a sommelier who will take attendees through the various sub-regions and terroir • Gain extra exposure as premium awarded wines in the Rising Stars and 90+ section of this event

THE WHO Key trade and liquor board category buyers and product consultants, on-trade buyers, restaurateurs, hotel F&B directors and buyers, sommeliers, wine and lifestyle media and educators, bloggers, private wine shop buyers, cold wine and beer store buyers (LRS), import agents, wine loving consumers with high disposable income.

Suitability for wineries: Existing exporters: Ideal for wineries with brands listed in BCLDB or SPEC wholesale warehouse (Vancouver), LCBO General List or looking for listing orders with Vintages or promoting their wines in the Agents Consignment Warehouse (Toronto).

New to Market: Ideal to source an agent and introduce new products to liquor board buyers and private wine shops, wineries looking to grow sales in the Canadian market, regional bodies.

CONDITIONS Agents or principals to pour must have ‘Serve it Right’ or equivalent (Vancouver) and ‘Smartserve’ or equivalent (Toronto).

To be a compelling proposition for trade and consumers, we require the following number of wines as a minimum: Vancouver – 80 wines, Calgary - 80 wines, Toronto – 110 wines.

ADDITIONAL EVENTS Winemaker dinner Vancouver (Friday 5 May) and Toronto (Tuesday 9 May) $400 per winery Participation in this event is open to submissions from those wineries participating in either the Toronto or Vancouver Great New Zealand Wine Tiki Tour events who also have a winery principal travelling to the event. A maximum of four wineries per event.

Rising Stars & 90+ section - Events Subscriber

NZD$100/ sku if brand is already in the show – shared table to be manned by a sommelier NZD$500/ sku if brand is not in the show – 3ft counter (2 agents per 6ft table), table to be manned by respective agent

FEATURING

Speed dating, VIP luncheon, Pino t Noir counter, and Rising Stars & 90+

NZD$250/ sku if brand is not in the show – shared table to be manned by a sommelier (min 6 skus needed) Rising Stars & 90+ section - Non-events Subscriber

NZD$200/ sku if brand is already in the show – shared table to be manned by a sommelier NZD$1,000/ sku if brand is not in the show – 3ft counter (2 agents per 6ft table), table to be manned by respective agent NZD$500/ sku if brand is not in the show – shared table to be manned by a sommelier (min 6 skus needed)

NEXT STEPS

To register for these events log onto - nzwinemarketing.com I Registration Deadline - Friday 18 November 2016 We require wineries to complete their event update (including list of wines to be shown) by Wednesday 14 December 2016, as we now have to meet new requirements by Foreign Affairs, Trade and Development Canada

EVENT CONTACTS Robert Ketchin & Anik Gaumond (CAN) anik.gaumond@ketchin.com P: +1 705 444 0195 Or Angela Willis (NZ) angela@nzwine.com P: +64 9 306 5642

COST $ Events Subscriber Non-events Subscriber

PER WINE MAX 6 WINES

CEILING RATE 6-12 WINES

$600

$3,600

$1,200

$7,200

* A 5% loading will apply if wineries register after the Registration Deadline. Are you an Events Subscriber? To find out, please refer to page 3 or nzwinemarketing.com REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event.

Please visit nzwine.com/members and go to NZW Wine Registration, to register your wine.

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New Zealand and Sauvignon Blanc Day Free Standing Insert WEDNESDAY 14 DECEMBER 2016 Registration Deadline

Where & When: Vancouver, Toronto, Quebec - April/ May 2017 SUMMARY OF EVENT To complement liquor board in-store thematics and to promote the New Zealand wine category in its entirety, New Zealand Winegrowers are offering to produce a 6-8 page FSI (free standing insert) featuring New Zealand products available in both General Purchase and Specialty during the same period.

This FSI will also advertise New Zealand Sauvignon Blanc instore tastings.

This high quality FSI will feature information on New Zealand wine, include recipes that pair well with New Zealand Sauvignon Blanc and other varietals, and of course provide huge brand exposure to those wineries who participate. This is the perfect opportunity to advertise to a wide range of higher income consumers who will receive the FSI in their newspaper (an online version is also being costed). In 2016, the New Zealand Wine FSI was distributed to 150,000 homes in Ontario.

We need consumers to understand; it’s not just Marlborough, it is sub regions within those that actually produce wines that are very unique… - The Wine Diva

THE WHAT & HOW

• Support the liquor boards’ promotions and future growth in market

Event format FSI Details 6-8 page FSI (letter size)

• Drive customers to liquor stores to purchase New Zealand wine

Total copies: 65,000 -150,000 depending on market Maximum of four skus per full page ad and two skus per half page ad What will I get for my investment?

Management of the FSI including layout, printing, and distribution in market. New Zealand Winegrowers will also mail a copy of the FSI to your agent in market.

• Integrate an Instagram contest to win liquor board gift certificates to further increase awareness and social media interest for New Zealand wine and participating brands

THE WHO

THE WHY

This promotion is aimed at consumers and the goal is to create brand awareness and in-store purchase.

• Reinforce New Zealand’s position as a world leading, premium quality wine producer in each of the markets

CONDITIONS

• Raise the profile of participating brands amongst trade and consumers

NEXT STEPS

Depending on the responses for advertising for full pages or individual brands, costs may have to be adjusted accordingly.

To register for these events log onto - nzwinemarketing.com I Registration Deadline - Wednesday 14 December 2016

EVENT CONTACTS Robert Ketchin & Anik Gaumond (CAN) anik.gaumond@ketchin.com P: +1 705 444 0195 Or Angela Willis (NZ) angela@nzwine.com P: +64 9 306 5642

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• Use this medium to promote Sauvignon Blanc Day and showcase other New Zealand varieties

New Zealand Winegrowers I nzwinemarketing.com

COST $ Events Subscriber & Non-events Subscriber - Cost will vary per market and ad size We will keep you advised of any changes in cost before proceeding.

COST OF INITIATIVE

CAD$3,000 - $9,000

LCBO - Vintages Release and In-store Promotion Where: Ontario Registration Deadline

When: April / May 2017

CHECK WITH YOUR AGENCY

SUMMARY OF EVENT New Zealand Winegrowers are proud to have a strong working relationship with the Liquor Control Board of Ontario (LCBO) Vintages and General List departments. Each year Vintages runs an annual feature release on New Zealand wine in the Vintages catalogue to tie in with the Great New Zealand Wine Tiki Tour event in Toronto.

The feature release goes out to the top 200 LCBO stores with Vintages sections. Vintages offers premium to ultra-premium,

higher priced wines (CAD$17 to CAD$100), variety, niche products, limited supply and rare wines. 50% of new products make up each Vintages release. In a recent marketing review Vintages highlighted New Zealand Sauvignon Blanc, Pinot Noir, Chardonnay and other white wines as top priority growth categories. They also wish to increase growth in the $20-$25 category for white wine and $30+ for Pinot Noir.

Sauvignon Blanc in Ontario is huge! It’s a very big category.

It resonates very well with women, it’s dynamic, it’s versatile and food friendly… and our consumers love it!

- Shari Mogk Edwards, LCBO THE WHAT & HOW Event format This is a fantastic opportunity for wineries/agents to participate in a summer feature release in April/May 2016. The release will be broad in scope, promoting New Zealand wines that will appeal as summer wines. Wineries should be aware that negotiations and submissions for this feature release will have been made in mid-2016. Promotional opportunities may include investing in a feature bottle shot on the front or inside cover, or investing in the Wine of the Month feature. Further, priority will be given to New Zealand wines for in-store tastings during Sauvignon Blanc Day on Friday 5 May 2017.

An Instagram and social media campaign by New Zealand Winegrowers to promote Sauvignon Blanc Day will also support brands having in-store tastings at this time.

THE WHY • Continue to support our excellent working relationship with both Vintages and General List departments at the LCBO

NEXT STEPS

• Increase consumer trial/purchase through promotional features on New Zealand wine • Continue to build on an annual feature release, tying in with our Great New Zealand Wine Tiki Tour event • Promote the New Zealand wine release through key wine media and influencers • Create consumer awareness and sales for participating brands in the promotion • Support objectives of the LCBO who wish to promote and grow the New Zealand wine category

THE WHO Premium wine buyers - both trade and consumer, LCBO core premium wine consumers.

Suitability for wineries: Existing exporters: Suitable only for wines in market, Vintages and Vintages Essentials repeat purchase conditions.

To register for these events log onto - nzwinemarketing.com I Registration Deadline - Check with your agency for proposal from the LCBO

EVENT CONTACTS Robert Ketchin & Anik Gaumond (CAN) anik.gaumond@ketchin.com P: +1 705 444 0195 Or Angela Willis (NZ) angela@nzwine.com P: +64 9 306 5642

THANKS TO:

COST $ LCBO will invoice selected agencies directly. New Zealand Winegrowers will invoice a minimal fee for in-store tastings collateral and administration.

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45

BCLDB – New Zealand Mini Thematic Where: British Columbia When: May 2017

Registration Deadline

CHECK WITH YOUR AGENCY

SUMMARY OF EVENT New Zealand Winegrowers are privileged to have a strong

For 2017, the promotion will tie in with Sauvignon Blanc Day

working relationship with the British Columbia Liquor

on Friday 5 May 2017, where in-store tastings will further

Distribution Branch (BCLDB), which runs an annual feature

increase the visibility of New Zealand Sauvignon Blanc in this

promotion for New Zealand wine. Very few countries have this

market. The in-store promotion will focus on our two main

opportunity. The BCLDB promotion will take place in the 60

varietals, Sauvignon Blanc and Pinot Noir. Over the years,

top volume/flagship stores in May 2017, running in conjunction

BCLDB promotions have resulted in a very positive 50%+ lift in

with the Great New Zealand Wine Tiki Tour event in Vancouver.

sales for the featured brands in the selected stores.

New Zealand Sauvignon Blanc is fantastic!... Clean, fresh, approachable, terroir driven and will appeal to many markets – Treve Ring

THE WHAT, WHY & HOW

THE WHO

• November 2016 - BC agents required to submit New Zealand wines for this promotion (on behalf of wineries)

Premium wine buyers - both trade and consumer, core premium wine consumers.

• January 2017 - BCLDB makes final decision on brands and wines to be included in the promotion

Suitability for wineries: Existing exporters: wines must already be listed and have good distribution with the BCLDB.

• Promotion options include end aisle cut case display, shelf talker, New Zealand wine pamphlet with product profile, ad in Taste magazine

CONDITIONS To have general list or specialty products in the BCLDB at the time of the promotion.

• New Zealand Winegrowers will provide artwork and marketing tagline to ensure key New Zealand Wine messaging is portrayed • Friday 5 May – to celebrate Sauvignon Blanc Day, New Zealand wine tastings will be conducted in the flagship stores

NEXT STEPS

To register for these events log onto - nzwinemarketing.com I Registration Deadline - Check with your agency for proposal from the BCLDB

EVENT CONTACTS Robert Ketchin & Anik Gaumond (CAN) anik.gaumond@ketchin.com P: +1 705 444 0195 Or Angela Willis (NZ) angela@nzwine.com P: +64 9 306 5642

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New Zealand Winegrowers I nzwinemarketing.com

THANKS TO:

COST $ BCLDB will invoice selected agencies directly. New Zealand Winegrowers will invoice a minimal fee for in-store tastings collateral and administration.

NSLC – New Zealand Mini Thematic Where: Nova Scotia When: May / June 2017

Registration Deadline

CHECK WITH YOUR AGENCY

SUMMARY OF EVENT New Zealand Winegrowers will continue to work with the Nova Scotia Liquor Corporation (NSLC) to build on growing the New Zealand wine category and to introduce more opportunities for New Zealand wineries through training and in-store promotions.

THE WHAT & HOW

THE WHO

Event format • July - September 2016 - agents required to submit New Zealand wines and nominate chosen promotional options (on behalf of the winery)

Premium wine buyers - both trade and consumer, core premium wine consumers, product consultants.

• November – December 2016 - NSLC makes final decision on brands and wines to be included in the promotion • New Zealand Winegrowers will provide artwork and marketing tagline to ensure key New Zealand Wine messaging is portrayed

Suitability for wineries: Existing exporters: wines must already be listed and have good distribution with the NSLC.

CONDITIONS Wines must already be listed and have good distribution with the NSLC.

THE WHY • Continue to build on our excellent working relationship with the NSLC • Increase consumer trial/purchase of your brand by participating in the NSLC promotion through promotional features on New Zealand wine • Continue to build on an annual feature promotion to grow market share in the Nova Scotia market

NEXT STEPS

To register for these events log onto - nzwinemarketing.com I Registration Deadline - Check with your agency for proposal from the NSLC

EVENT CONTACTS Robert Ketchin & Anik Gaumond (CAN) anik.gaumond@ketchin.com P: +1 705 444 0195 Or Angela Willis (NZ) angela@nzwine.com P: +64 9 306 5642

THANKS TO:

COST $ NSLC will invoice selected agencies directly. New Zealand Winegrowers will invoice a minimal fee for in-store tastings collateral and administration.

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Gourmet Food and Wine Expo Where: Toronto, Ontario When: Thursday 17 – Sunday 20 November 2016 SUMMARY OF EVENT The Toronto Gourmet Food and Wine Expo attracts over

highest spend, enjoy building a greater understanding of

42,000 wine and food savvy consumers who are highly

wine). This event is a valuable tool in building awareness

engaged and fit the lucrative ‘Adventurous Connoisseur' and

of New Zealand wine with those who will go on to become

'Developing Drinkers' portrait segment (frequent drinkers,

consumer ambassadors and influence their social peers.

...nowhere else can we reach as much of our target market in one room than at the Gourmet Food & Wine Expo.

- Toronto Life

THE WHAT & HOW • July 2016 - agents required to submit New Zealand wines and nominate chosen promotional options (on behalf of the winery) • New Zealand Winegrowers will take care of all logistics (e.g. booking venue space, providing premium logoed 10 x 20 booth in prime traffic location with TV, branded counters, etc) to ensure New Zealand stands out from other booths and reflects its premium status • The LCBO will also select wines showcased at the New Zealand Wine booth to be in their on-site LCBO store 1) New Zealand Counter – New Zealand Winegrowers pours: New Zealand Winegrowers will buy the wines through the LCBO (or from consignment warehouse), sell the samples and keep the tickets to cover the wine costs. Your fee will cover the expenses of the booth rental, counters, signage, pouring staff, travel and accommodation.

48

New Zealand Winegrowers I nzwinemarketing.com

2) Branded Counter - agent pours: This allows for agencies to pour their own wine(s) - maximum of four skus at the New Zealand booth. The agency will be responsible for providing their own staff to pour and order their own wines. You will have your own 1 metre counter with branded sign, and you retain the revenue and margin from your ticket sales. Your fee will cover the expenses of the booth rental, counters, carpeting, signage and generic information sheets.

3) Branded Counter – New Zealand Winegrowers pours: You will have your own 1 metre counter with branded sign, while qualified wine personnel from New Zealand Winegrowers pour your wines (maximum of four skus). We will buy the wines through the LCBO (or from consignment warehouse), sell the samples and keep the tickets to cover the wine costs. Your fee will cover the expenses of the booth rental, counters, carpeting, signage and generic information sheets.

Registration Deadline

FRIDAY 12 AUGUST 2016

What will I get for my investment?

Event registration, representation of your wine by New Zealand Winegrowers staff (or agent) depending on the package chosen, production of collateral (custom booth), plus wine listing in the official website.

THE WHY • Continue to build on gaining more exposure to wine and food savvy consumers in one of Canada’s largest cities • Increase consumer trial/purchase of your newly listed brand • Continue to build on an annual growth for existing brands in market and stay top of mind for consumers who are exposed to hundreds of brands • Continue to build awareness of New Zealand wines as quality, premium brands for Sauvignon Blanc and other varieties

CONDITIONS Wines must be in market and preferably listed with the LCBO in Vintages, Vintages Essentials, General List and Consignment Brands.

Requires participation of 18 brand skus or more for this event to be financially viable.

ADDITIONAL OPPORTUNITIES a) Touring New Zealand in a Glass Wines to be poured at the tasting bar every two hours. Wines will be paired with food items and will be showcased as a mini seminar. Cost CAD$75 per sku for those registered on the New Zealand booth (priority will also be given to those registered) or CAD$200 per sku for any other New Zealand brand. b) Seminar on the food stage with Dairy Farmers of Canada – TBC Small fee and donation of 1-2 bottles of wine.

THE WHO Over 42,000 premium wine buyers - both trade and consumer, core premium wine consumers attend this show 64% are female visitors which is our target market 94% of attendees have a college, university or postgraduate education 62% have an individual income of more than $60,000 83% go out socially or dine out more than two times per week Suitability for wineries: Existing exporters: wines must already be listed and have good distribution within the market.

NEXT STEPS

"The LCBO has participated in the Gourmet Food & Wine Expo since its inception. We have watched the attendance reach all time highs. We find that the majority of attendees have a great knowledge of premium alcohol beverages."

- LCBO/Vintages

To register for these events log onto - nzwinemarketing.com I Registration Deadline - Friday 12 August 2016

EVENT CONTACTS Robert Ketchin & Anik Gaumond (CAN) anik.gaumond@ketchin.com P: +1 705 444 0195 Or Angela Willis (NZ) angela@nzwine.com P: +64 9 306 5642

COST $

NEW ZEALAND COUNTER NZW POUR

BRANDED COUNTER AGENTS POUR

BRANDED COUNTER NZW POUR

Events Subscriber & Non-events Subscriber

CAD$595 per sku Plus Taxes

CAD$1,885 Plus Taxes

CAD$1,785 Plus Taxes

* A 5% loading will apply if wineries register after the Registration Deadline.

REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event.

Please visit nzwine.com/members and go to NZW Wine Registration, to register your wine.

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Charity Consumer Events

Registration Deadline

CHECK WITH NEW ZEALAND WINEGROWERS CANADA

New Zealand Winegrowers have partnered with various charities to offer New Zealand wineries the opportunity to showcase their wines to targeted higher discretionary income guests. Below are just some of these opportunities. New Zealand Winegrowers will contact wineries and agents active in the Canadian market with other opportunities as they arise throughout the year.

Passions

The Imagine Gala

One Night Stand

WEDNESDAY 7 SEPTEMBER 2016 VENUE: Roundhouse – Yaletown,

WEDNESDAY 19 OCTOBER 2016 VENUE: Westin Harbor Castle, Toronto FOUNDATION: Michael “Pinball”

JUNE 2017 - TBC VENUE: TBC, Toronto FOUNDATION: Hincks-Dellcrest

Clemons Foundation

Centre

WEBSITE: mpcf.ca/Imagine.html OVERVIEW: This ninth annual gala is

WEBSITE: hincksdellcrest.org/one-

Vancouver

FOUNDATION: Scotiabank passions – a benefit for the Dr Peter AIDS Foundation

WEBSITE: drpeter.org/events OVERVIEW: Vancouver’s best small gala is back for its 13th year featuring the city’s best restaurants and chefs.

COST: Free. Two cases of Sparkling wine are required for the VIP reception of this high profile event in Vancouver.

New Zealand Winegrowers and the New Zealand Consulate will sponsor reception wines.

in support of under-resourced youth, locally and around the world. It is an exceptional opportunity for the foundation to celebrate progress made in years prior and imagine a world of possibilities for the years to come.

COST: CAD $100 per brand + wine donation

REGISTRATION DEADLINE: TBC

VENUE: Edmonton – Thu 20 October I St Johns – Fri 21 October I Halifax – Thu 27 October I Regina – Fri 28 Oct I Saskatoon – Sat 29 Oct Calgary – Wed 2 November I Toronto – Thu 3 November I Ottawa – Mon 7 Nov I Winnipeg– Wed 9 November I Victoria – Thu 17 November

FOUNDATION: Gold Medal Plates WEBSITE : goldmedalplates.com/web/ OVERVIEW: Gold Medal Plates, a series of fundraising events for Canadian Olympic Athletes, has contacted New Zealand Winegrowers to feature New Zealand wines at both their VIP reception and Celebration Awards in 10 Canadian cities. You will receive brand exposure to 200-600 people per city to high income, wine savvy consumers.

COST: CAD $100 + four cases of wine REGISTRATION DEADLINE: July 2016

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New Zealand Winegrowers I nzwinemarketing.com

OVERVIEW: Take a stand for children's mental health through One Night Stand in support of the Hincks-Dellcrest Centre. Proceeds from the event will support vital children’s mental health programmess, including prevention, early intervention, treatment, training and research activities. Together, one night can make a lifetime of difference.

COST: CAD $100 per brand + wine donation

REGISTRATION DEADLINE: TBC

Gold Medal Plates

night-stand/home

Angels Catwalk for SickKids

REGISTRATION DEADLINE: TBC

Toronto

Boat Rally for Kids with Cancer

FOUNDATION: Ashley’s Angels WEBSITE: angelscatwalk.ca OVERVIEW: The fourth annual Angels

Ontario - TBC

THURSDAY 17 NOVEMBER 2016 VENUE: Steam Whistle Brewing,

Catwalk for SickKids is quickly becoming one of Toronto’s most anticipated charitable events. This premier red carpet event will feature some of the hottest fashions to walk across the runway, tantalizing temptations from the city’s top restaurants and caterers, as well as heavenly cocktails. Over the past three years, the Angels Catwalk for SickKids event has raised over $780,000.

THURSDAY 21 AND FRIDAY 22 JULY 2017 - TBC VENUE: Rock Crest, Muskoka, FOUNDATION: SickKids Foundation WEBSITE: boatrallyforkids.com OVERVIEW: Boat Rally for Kids is a unique, thrilling and exciting boating event that has put the fun into fundraising. More importantly, the funds raised from this event will support children’s cancer research, treatment and care at SickKids.

COST: CAD $100 per brand + wine

COST: CAD $100 per brand + wine

donation

donation

REGISTRATION DEADLINE: TBC

REGISTRATION DEADLINE: TBC

Additional Events

Registration Deadline

CHECK WITH NEW ZEALAND WINEGROWERS CANADA

DATE

EVENT

LOCATION

TRADE (T) / CONSUMER (C)

7 September 2016

Dr. Peter's Passions Event

Vancouver, BC

C

20-24 September 2016

Ports of Wine Festival

Halifax, NS

C

19 October 2016

The Imagine Gala - Michael Pinball

Toronto, ON

C

20 October 2016

Gold Medal Plates

Edmonton, AB

C

21 October 2016

Gold Medal Plates

St. John's, NF

C

27 October 2016

Gold Medal Plates

Halifax, NS

C

28 October 2016

Gold Medal Plates

Regina, SK

C

29 October 2016

Gold Medal Plates

Saskatoon, SK

C

2 November 2016

Gold Medal Plates

Calgary, AB

C

3 November 2016

Gold Medal Plates

Toronto, ON

C

7 November 2016

Gold Medal Plates

Ottawa, ON

C

9 November 2016

Gold Medal Plates

Winnipeg, MB

C

17 November 2016

Gold Medal Plates

Victoria, BC

C

17 November 2016

Ashley's Angels Catwalk

Toronto, ON

C

17-20 November 2016

Toronto Gourmet Food & Wine Expo – NZ Branded Counter

Toronto, ON

C

11-19 February 2017

Vancouver International Wine Festival – NZ Wine Regional Tasting Station

Vancouver, BC

T/C

19 February 2017

Vancouver International Wine Festival – NZ Wine Passionate Pairings

Vancouver, BC

T/C

25 April-1 May 2017 - TBC

Winnipeg Wine Festival

Winnipeg, MB

C

May 2017

Sauvignon Blanc Day (women targeted event)

Calgary, AB

C

4 May 2017

The Great New Zealand Wine Tiki Tour

Vancouver, BC

T/C

5 May 2017

Sauvignon Blanc Day

Vancouver, BC

T/C

5 May 2017

Visa Infinite Sauvignon Blanc Day Winemaker's dinner

Vancouver, BC

T/C

8 May 2017

The Great New Zealand Wine Tiki Tour

Calgary, AB

T/C

9 May 2017

Visa Infinite Winemaker's dinner

Toronto, ON

T/C

10 May 2017

The Great New Zealand Wine Tiki Tour

Toronto, ON

T/C

June 2017

Hincks-Dellcrest Centre - One Night Stand

Toronto, ON

C

June 2017

Taste of the Town

Collingwood, ON

C

21-22 July 2017

Boat Rally for Kids with Cancer

Muskoka, ON

C

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Australia HIGHLIGHTS

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New Zealand Winegrowers I nzwinemarketing.com

Australia Events 2016 - 2017

Includin g Events in

Melbour ne, Sydney & Brisbane

An exciting development this year is the opportunity to be part of the internationally acclaimed Melbourne Food and Wine Festival, showing off our finest and lesser known delights to a highly engaged consumer audience. For trade, we continue to focus on education with a user pays workshop featuring award winning wines from the Air New Zealand Wine Awards. T he established, successful Pinot Palooza and Game of Rhones consumer events will again be offered.

Summary of User Pays Events Australia

EVENT

EVENT DATE

REGISTRATION DEADLINE

Pinot Palooza (Sydney)

9-Oct-16

29-Jul-16

Pinot Palooza (Brisbane)

16-Oct-16

29-Jul-16

Air NZ Wine Awards Workshop & Tasting (Sydney)

21-Nov-16

25-Oct-16

Air NZ Wine Awards Workshop & Tasting (Melbourne)

22-Nov-16

25-Oct-16

Melbourne Food & Wine Festival - Made in NZ

3-12 Mar 17

26-Aug-16

Game of Rhones (Sydney)

Jun-17

17-Mar-17

Game of Rhones (Melbourne)

Jun-17

17-Mar-17

Game of Rhones (Brisbane)

Jun-17

17-Mar-17

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Pinot Palooza 2016 Where & When: Sydney - 9 October | Brisbane - 16 October 2016 Registration Deadline

FRIDAY 29 JULY 2016 SUMMARY OF EVENT Pinot Palooza is an extremely successful consumer wine event established by former sommelier and Director of Bottle Shop Concepts, Dan Sims. It is a purely indulgent Pinot Noir experience showcasing some of the finest examples of this enticing, enthralling, silky, suave and sophisticated grape variety.

New Zealand Winegrowers is offering the opportunity to be part of a New Zealand table at the Sydney and Brisbane events to raise the profile of New Zealand Pinot Noir from our many regions and showcase the incredible quality and diversity within these.

Attracting a high proportion of the 'right' consumers who are highly engaged and fit the lucrative ‘Adventurous Connoisseur' and 'Developing Drinkers' portrait segment (frequent drinkers, highest spend, enjoy building a greater understanding of wine), these events are a valuable tool in building awareness of New Zealand wine with those who will go on to become consumer ambassadors and influence their social peers. For more information please visit pinotpalooza.com.au.

99% of attendees are more likely to purchase a wine brand they've seen at our events in retail stores - Bottle Shop Concepts I only think of Marlborough for Sauvignon Blanc, Marlborough Pinot Noir is a real find - Sydney Attendee THE WHAT & HOW

THE WHY

Event format • Table with wines poured by New Zealand Winegrowers Market Manager and ‘guest’ sommelier • An event catalogue will be made available to all attendees listing the wines, RRPs and contact

• Exposure of your brand to engaged consumers in Australia’s most significant markets • Expected attendance: Sydney 900 | Brisbane 450 • Highlight the price vs quality ratio of New Zealand wines to consumers

What will I get for my investment?

Event registration, representation of your wine by New Zealand Winegrowers staff and guest sommelier, production of collateral (custom pull-up banner, flyers), plus wine listing in the official Pinot Palooza catalogue, marketing of event to Pinot Palooza and New Zealand Winegrowers consumer databases.

good off trade distribution; will appeal to those who due to cost

CONDITIONS

of travel to market or other commitments might otherwise not

Requires participation of six producers to be financially viable.

have the opportunity to present their wine at this event.

NEXT STEPS

• Promote the diverse New Zealand Pinot Noir offering in Australia

THE WHO Consumers between the ages of 25-44, 60/40 female to male ratio.

Suitability for wineries: Existing Pinot Noir exporters with

To register for these events log onto - nzwinemarketing.com I Registration Deadline - Friday 29 July 2016

EVENT CONTACTS Natalie Corkery (AUS) natalie.corkery@nzwine.com P: +61 3 961 47577 or Amber Silvester (NZ) amber.silvester@nzwine.com P: +64 9 916 1560

COST $ PER CITY

Events Subscriber & Non-events Subscriber

PER WINE COST (BRISBANE)

PER WINE COST (SYDNEY)

$490

$590

* A 5% loading will apply if wineries register after the Registration Deadline.

REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event.

Please visit nzwine.com/members and go to NZW Wine Registration, to register your wine.

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Air NZ Wine Awards Trophy Workshop and Gold Medal Tasting

Where & When: Sydney - Monday 21 November Melbourne - Tuesday 22 November 2016

Registration Deadline

TUESDAY 25 OCTOBER 2016 (Wineries will be contacted)

SUMMARY OF EVENT Taking place in the weeks following the 2016 Air New Zealand Wine Awards gala dinner, these events provide an opportunity to celebrate exceptional wines with key influencers and raise awareness of the high quality and diversity of New Zealand wine within the context of the country’s premier wine competition.

workshops in each state hosted by Chair of Judges Michael Brajkovich MW. Wine flights will be paired to exquisite small plates in a restaurant setting with gold medal wines also available for tasting to the audience of key influencers following the workshop sessions.

Trophy winning wines will be featured at two masterclass style

Brilliant lunch. Michael was extremely informative, the wines were amazing and the food matches worked well - Trade/Media The tasting was a real eye opener to the quality of New Zealand wine, particularly the Syrahs - Trade/Media medal and trophy winning wines from the 2016 Air New Zealand Wine Awards.

THE WHAT & HOW Event format • Wines will be shown by competition category • Winery principals and Australia based staff are not required to pour their wines; however they are welcome to attend the post-workshop tastings in a networking capacity • The gold medal tastings will follow a masterclass style workshop of trophy winning wines for selected key media and wine trade What will I get for my investment?

Coordination of all venue and event logistics, marketing and PR, guest recruitment and follow up, invitation and catalogue production, signage, management of event and post event reporting.

THE WHO Key influencing Sydney and Melbourne media, on-trade buyers, sommeliers, off-trade buyers, wholesaler/distributor principals.

Anticipating 60 trade guests per city across 4 workshops.

Suitability for wineries: Participation is mandatory for all gold

NEXT STEPS

THE WHY • Exposure of your brand to up to 70 key opinion leaders and buyers per state in a focused and educational setting • Highlight your brand in Australia within the context of New Zealand’s premier wine competition •

Support the promotion of the Air New Zealand Wine Awards in Australia and encourage positive media comment regarding New Zealand wine’s premium, sustainable and diverse wine offering

CONDITIONS Supply of gold medal and trophy wining wines for these events is a condition of entry to the Air New Zealand Wine Awards. Wines will be shown in both cities (Sydney and Melbourne).

Gold medal and Trophy winning wineries will be contacted after Tuesday 25 October, with wines shipped to Kalgin in early November for airfreight to event. In market agent deliveries will also be accepted.

Registration Deadline - Tuesday 25 October 2016 (Wineries will be contacted)

EVENT CONTACTS Natalie Corkery (AUS) natalie.corkery@nzwine.com P: +61 3 961 47577 or Amber Silvester (NZ) amber.silvester@nzwine.com P: +64 9 916 1560

THANKS TO:

COST $

PER WINE COST

Events Subscriber & Non-events Subscriber

$100

Part of Air New Zealand Wine Awards gold medal fee.

This covers both cities.

REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event.

Please visit nzwine.com/members and go to NZW Wine Registration, to register your wine.

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Melbourne Food and Wine Festival Made in New Zealand

Registration Deadline

FRIDAY 21 OCTOBER 2016

Where & When: Melbourne - Thursday 6 & Friday 7 April 2017 SUMMARY OF EVENT In 2017, Australia’s internationally acclaimed celebration, the Melbourne Food and Wine Festival, will shine a global spotlight on world-class food and wine. More than 250,000 food and wine lovers are expected to gather across the state for the 25th celebration, from 31 March through 9 April.

At Made in New Zealand, Stephen Wong will guide guests on a discovery tour of Kiwi wine going beyond the well-known and well-loved Sauvignon Blanc. Diners will discover the aromatics, chardonnay, alternative varieties and full bodied reds from across the country that are making their mark as the next evolution of

New Zealand wine. Wines will be served alongside a four-course menu inspired by the flavours of Aotearoa at Glasshaus – a unique setting that will transport guests to a clean and green slice of heaven. We have stunned the Australian market with sauvignon blanc and they know a bit about our pinot noir. Here’s our chance to advance to the next stage of New Zealand wine in Australia.

Made in New Zealand has been selected as an umbrella event and will also benefit from a multifaceted marketing and communication campaign to the festival's extensive audience.

Our activation will be innovative and fresh, and will tell the story of the next evolution of New Zealand wine and cuisine - NZ Winegrowers THE WHAT & HOW

THE WHY

Event format • Wine Dinner style event for paying consumers (75pax per night) • Same activation to run over two nights, 6 and 7 April • Sparkling served on arrival followed by a total of 12 wines served in flights alongside dinner courses • Representation of one of each of the following wine styles: Sparkling, Rosé, Sauvignon Blanc, Riesling, Pinot Gris, Gewürztraminer, Alternative White, Chardonnay, Pinot Noir, Syrah, Bordeaux blend, Alternative Red, Dessert wine

• Presentation of your wines with food in an aspirational setting • Brand exposure to a discerning audience • Brand alignment with Australia’s premier food and wine event

What will I get for my investment?

Coordination of event logistics and event management, inclusion in the extensive Melbourne Food & Wine Festival media campaign, New Zealand Winegrowers generated PR and social media campaign, post event statistics and report.

NEXT STEPS

THE WHO Melbourne Food & Wine Festival Visitor Profile: Predominantly female - 77%; a range of ages, 69% are 35+ years; typically a couple without children and earn over $80,000; enjoy socialising – 87%, are food lovers – 92%, are active on social media – 82%; regularly use Facebook and 50% regularly use Instagram.

Suitability for wineries: Wineries currently, or interested in, exporting to Australia. Particularly suits an on-premise focus.

CONDITIONS 13 wines will be selected from those registered to ensure we have good representation across wine styles.

To register for these events log onto - nzwinemarketing.com I Registration Deadline - Friday 21 October 2016

EVENT CONTACTS Natalie Corkery (AUS) natalie.corkery@nzwine.com P: +61 3 961 47577 or Amber Silvester (NZ) amber.silvester@nzwine.com P: +64 9 916 1560

THANKS TO:

COST $

PER WINE COST

Events Subscriber & Non-events Subscriber

* A 5% loading will apply if wineries register after the Registration Deadline.

REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event.

Please visit nzwine.com/members and go to NZW Wine Registration, to register your wine.

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$500* *Only payable if your wine is selected for the event

Game of Rhones

Where & When: Sydney I Melbourne I Brisbane - June 2017 Registration Deadline

FRIDAY 17 MARCH 2017 SUMMARY OF EVENT Game of Rhones is another consumer event from Dan Sims and the team at Bottle Shop Concepts. It is a celebration of the classic grape varieties of the Rhone Valley in France.

Think Syrah, Grenache, Mourvedre, Carignan, Cinsault, Viognier, Marsanne and Roussane to name a few.

New Zealand Winegrowers is hosting an Across the Narrow Tasman Sea table at the Sydney, Melbourne and Brisbane events to raise the profile of New Zealand Syrah and showcase its intense varietal distinctiveness.

Attracting a high proportion of the 'right' consumers who are highly engaged and fit the lucrative ‘Adventurous Connoisseur' and 'Developing Drinkers' portrait segment (frequent drinkers, highest spend, enjoy building a greater understanding of wine), these events are a valuable tool in building awareness of New Zealand wine with those who will go on to become consumer ambassadors and influence their social peers. For more information please visit bottleshopconcepts.com/gameofrhones.

New Zealand Syrah is a real eye opener, so delicious and different to our Shiraz - Perth attendee

THE WHAT & HOW

THE WHY

Event format

• Exposure of your brand to engaged consumers in Australia’s most significant markets.

• Expected attendance: Sydney 900 | Melbourne 800 | Brisbane 450 • Highlight the price vs quality of New Zealand wines to consumers • Promote the diverse New Zealand Syrah offering in Australia

• Table with wines poured by New Zealand Winegrowers Market Manager and ‘guest’ sommelier • An event catalogue will be made available to all attendees listing the wines, RRPs and contact What will I get for my investment?

Event registration, representation of your wine by

THE WHO Consumers between the ages of 25-44, 60/40 female to male ratio.

plus wine listing in the official Game of Rhones catalogue,

Suitability for wineries: Existing exporters with good off trade distribution; will appeal to those who due to cost of travel to market or other commitments might otherwise not have the opportunity to present their wine at this event.

marketing of event to Game of Rhones and New Zealand

CONDITIONS

New Zealand Winegrowers staff and guest sommelier, production of collateral (custom pull-up banner, flyers),

Winegrowers consumer databases.

NEXT STEPS

Requires participation of six producers for this event to be viable.

To register for these events log onto - nzwinemarketing.com I Registration Deadline - Friday 17 March 2017

EVENT CONTACTS Natalie Corkery (AUS) natalie.corkery@nzwine.com P: +61 3 961 47577 or Amber Silvester (NZ) amber.silvester@nzwine.com P: +64 9 916 1560

COST $ PER CITY Events Subscriber & Non-events Subscriber

PER WINE COST (BRISBANE)

PER WINE COST (SYDNEY & MELBOURNE)

$490

$590

* A 5% loading will apply if wineries register after the Registration Deadline.

REMINDER: Wines from 2010 onwards need to be certified as 100% Sustainable New Zealand Wine to be included in this event.

Please visit nzwine.com/members and go to NZW Wine Registration, to register your wine.

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Notes

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Important Information Global Events 2016 - 2017

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How to use nzwinemarketing.com NZWINEMARKETING.COM is the industry website where you register and provide information for global events organised by New Zealand Winegrowers (NZW). It has the same email log in as nzwine.com and can also be accessed via the members section of nzwine.com, under On-line Tools and NZ Wine Marketing.

HOME PAGE The Home Page provides a menu of the features on the site: My Upcoming Events Any events for which you have registered and actions required All Events Proposals All the Event Proposals in the programme and registration instructions NZ Wine Marketing Programme Overview and Levy-funded Activities Reference information on the programme, with particular reference to the range of levy-funded activities Global Events Subscription Proposal and registration form for the Global Events Subscription My Registration Summary Please note, this is a very important section as it is the only area on the site that maintains a historical record of all registrations/updates submitted, plus a summary of the costs involved International Media and Trade Visit Programme Proposals and itineraries on which your winery is included (please note, no proposal/itinerary will show here if your winery is not included on an itinerary). There is also a link from this section to coverage and post trip surveys from visitors.

Edit My Agents Agent details specific to your winery, which flow into Event Updates Market Information Provides a link back to nzwine.com for information on markets, post event reports, market data, etc.

Let Us Know When are you travelling? Requests travel details outside of our normal events, as we may have educational / promotional opportunities in which you can get involved.

Wine related events of interest - requests details on any other wine-related event that may be of interest to NZW or other wineries.

Default Winery Details Located on the top menu, this includes your company contact details which will automatically populate the Event Updates for the events you register for. Please ensure that these are kept up to date

REGISTERING FOR THE GLOBAL EVENTS SUBSCRIPTION On the Home Page, click on Global Events Subscription Registration Form under Global Events Subscription.

1.

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Input all information required and tick the appropriate category price band.

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2.

Once complete, press send. Upon submitting the registration you will receive a confirmation email.

REGISTERING FOR AN EVENT 1.

On the Home Page, click on All Event Proposals. This will show the list of all the Events within the Programme. Events will be listed chronologically, however they can be filtered by country if desired. The listing will also show the audience for the event and whether wineries need to attend.

2. To register for an event, simply click on the event name in this section, read the proposal, and click on Register for this Event.

3. You will be asked to select your Preferred Fee Option. Prices will be listed for Global Events Subscribers and Non-Global Event Subscribers.

4. You will then be asked to tick your preferred Company Registration Option: -

Individual Registration

-

Joint Registration (2 wineries, under own brand names.

Each register and complete Updates. Only applicable to a Table Cost. Costs will be shared with each company)

-

Group Registration (3-5 wineries under a group brand name. One group registration and central contact. Only applicable to a Table Cost. Costs will be divided between the group)

5 You will be asked to indicate the number of wines/tables you require. Please be as accurate as possible. The numbers input here will be the MINIMUM AMOUNT you will be charged. No fee reduction will be made if you reduce the number of wines/table numbers/table size at a later stage.

6. Once you have completed the required fields, select that you have read the Terms and Conditions and then click Register for Event. Wait a couple of seconds for the registration to go through. Upon submitting the registration you will receive a confirmation email.

7. Once you have registered for an event, this event automatically moves to the My Upcoming Events section and any further actions are highlighted.

2. You can then view the events you have signed up for, how many wines you have submitted, etc plus details on the event and freight attachments.

8. A copy of your registration form is saved in the My Registration Summary section of the Home Page. This is a very important section as it is the only area on the site that maintains a historical record of all registrations submitted.

3. You can also view your Event Update (i.e. the information you submitted for the event catalogue) by clicking on View Event Update next to each event.

COMPLETING AN EVENT UPDATE 1. Once NZW has posted an Event Update on the site, registrants for the event will receive an email directing them to this Event Update on the website. Equally you will be able to access the Event Update from the Home Page, clicking on the action required of the relevant event shown under My Upcoming Events.

2. The Event Update will ask you to: - Edit/approve your logo, synopsis and winery contact details shown for your company. There is an option to upload a new version of your logo if required - Provide information on which wines you will show (dropdown menus provided for varietals, regions, vintages, etc to speed entry) and how they will be provided. Please note for wines from vintage 2010 onwards, you will be asked to provide sustainability accreditation details.

When entering wines, please refer back to your chosen registration option and adhere to the maximum number of wines for the table size chosen. If you wish to change your table option, please contact NZW - Select your importer from a dropdown list or enter Event Specific Importer Details. There will also be a ‘Seeking Distribution’ tick-box option - Provide event attendance information 3. If you are unable to provide all the data in one sitting, this is not a problem. The information is automatically saved until you next enter the site. If you are able to provide all details and wish to submit, you will be asked to proof the entry first and then proceed with the Final Submission. Once you have clicked Final Submission, there is still the ability to edit the information until the Catalogue Lockdown Date. Once this date has passed, the details will appear in the catalogue as you have submitted them.

4. You will know your Event Update has been submitted successfully by returning to your Home Page. Next to the event, where it used to say Complete Event Update, it will now say No Action Required.

VIEWING RECORDS SUBMITTED 1. Once you have registered for an event or submitted your Event Update, you can view the information you have entered/submitted by going to: Home Page, then under My Registration Summary selecting Click here for a summary of all events/Global Events Subscription for which you have registered and the option chosen.

4. Please note: My Registration Summary is a very important section as it is the only area on the site that maintains a historical record of all registrations/updates submitted plus a summary of the costs involved.

REGISTERING FOR AN INTERNATIONAL VISIT 1. Click as instructed under International Media and Trade Visits Programme heading, then click on View Proposal.

Read the proposal and then select the appropriate option (Proceed to Itinerary or Decline).

2. If you click Decline, the proposal will automatically be deleted from your site. If you click Proceed to Itinerary, you will view your visit time/date and be asked to accept, reschedule or decline the visit.

3. Please note: no proposal/itinerary will show here if your winery is not included on an itinerary.

EDIT MY AGENTS 1. Click on Edit My Agents. You will see agent details that are specific to your winery. These details automatically flow into Event Updates to save you having to retype agent information.

2. On the Edit My Agents page you may edit the data as you wish, with the exception of changing a company name - this needs to be done by NZW as instructed on the page. If any agents are missing or you would like to add new ones, please also contact NZW as instructed.

ENTERING YOUR DEFAULT WINERY DETAILS 1. Your winery contact details are located under the Default Winery Details section on the top horizontal menu on the Home Page.

2. Please check all details are correct including your logo and synopsis, and complete any missing information as instructed. However, please only make additions/changes in this Default section if the information is relevant to all markets and events.

3. These Default details will appear in each Event Update for which you have registered. If you wish to customise the information for a particular event, then this must be done within the Event Update section of the relevant event (click on relevant event under My Events and then on the Complete Event Update heading). Final approval of the winery logo and contact details for entry into an event catalogue must also be done within the relevant Event Update section, not in the Default section.

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Wine Registration Requirements New Zealand Winegrowers (NZW) is committed to preserving the unique places that make our wines famous. Sustainability is a key theme in marketing and communication plans.

REGISTERING WINES FOR EVENTS Wines of vintage 2010 onwards must meet the NZW Sustainability Policy and the NZW Vineyard Registration Policy so that they may be entered in NZW Marketing Events and Awards Programmes.

Please visit nzwine.com/members then click on Sustainability to find out more about our sustainable policies and how to register your wines.

IMAGINE A PLACE WHERE THE AIR IS SO CLEAN YOU GET RAINBOWS AT NIGHT‌

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User Pays - GLOBAL EVENTS PROGRAMME 2016-2017 Terms and Conditions 1 INTRODUCTION 1.1 The following clauses set out the terms and conditions upon which wineries can participate in the New Zealand Winegrowers Inc. (NZW) Global Events Programme. These terms and conditions should be read alongside the relevant Event proposal set out in the Global Events Programme (User Pays) Booklet (Global Events Booklet). In the event of any inconsistency between these terms and conditions, and the terms and conditions set out in the relevant Event proposal, these terms and conditions shall prevail.

2 DEFINITIONS

the NZW Global Events Programme, Participating Wineries will receive event-focused support and expertise from NZW with the aim of helping to increase Participating Wineries’ presence in, and insights into, the targeted markets, and to raise awareness among Participating Wineries as to what they need to do to achieve increased market growth in the future.

While the aim of the NZW Global Events Programme is to promote and facilitate trade opportunities for Participating Wineries, the Programme Organiser cannot guarantee any particular outcomes from participation in any Event or the Programme generally.

Board means the NZW Board.

4 CONDITIONS OF PARTICIPATION

Event means any event organised under the auspices of the NZW Global Events Programme and includes all user pays events and user pays promotional activities.

Event Participation Fee refers to the specific payment made to participate in an Event.

Global Events Subscription means the annual payment made by a Participating Winery which entitles that Participating Winery to participate in any and all Events for a discounted fee, and Global Events Subscriber refers to the Participating Winery responsible for paying the Global Events Subscription; Participating Winery includes any winery who has paid the relevant Event Participation Fee (whether or not as a Global Events Subscriber) to participate in the Programme (including those signed up in a group capacity), and in the case of a company includes the officers of that company and the representative(s) employed or engaged by that company.

Participating Wine(s) is/are any wines entered into an Event.

Programme means the NZW Global Events Programme.

Programme Organiser means NZW and person or body employed or engaged by NZW for the purposes of organising any aspect of the Programme or an individual Event or promotion.

3 NZW GLOBAL EVENTS PROGRAMME 3.1 The NZW Global Events Programme is the programme of premium wine events hosted by NZW in target markets in any given year.

3.2 The objective of the NZW Global Events Programme is to promote the New Zealand Wine brand by providing a platform for individual wineries to collectively promote their brands at premium wine events hosted by NZW in target markets throughout the year.

3.3 By participating in any one or more of the Events of

4.1 Only members of NZW are entitled to participate in, and be invoiced for, any one or more Event(s) run pursuant to the NZW Global Events Programme. Wineries must complete their registration to participate in any NZW Event in full and through the appropriate process, e.g. via nzwinemarketing. com and pay the relevant Event Participation Fee, by the deadline specified in the relevant Event proposal set out in the Global Events Booklet.

4.2 Participating Wines must be wholly made, processed and matured in New Zealand by wineries who are fully paid up members of NZW. Participating Wines must be made from grapes grown in New Zealand.

4.3 All Participating Wines must comply with all applicable legislative requirements relating to the composition and labelling of wine.

4.4 Participating Wineries can only show wines that have been registered and paid for in full.

4.5 If a Participating Winery shows more wines that they have registered and/or paid for, they will be invoiced for these extra wines.

4.6 Wines of vintage 2010 onwards must meet the NZW Sustainability Policy and the NZW Vineyard Registration Policy so that they may be entered in NZW Marketing Events and Awards Programmes. Please visit nzwine.com/members then click on NZW Wine Registration to register your wine.

5 GLOBAL EVENTS SUBSCRIPTION 5.1 Wineries seeking to participate in the Programme’s Events in any given year can access a reduced Event Participation Fee by paying the Global Events Subscription, where the Participating Winery wishes to participate in Events in one or more target markets.

5.2 Wineries can pay the Global Events Subscription on a group basis (with prior approval from the Programme Organiser).

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5.4 To participate in any Event, Global Events Subscribers will only be required to pay the applicable Event Participation Fee, plus any Late Registration Penalty (as defined in clause 6.6) if applicable. The Global Events Subscription does not cover: (a) importer selection and negotiations for an individual brand or group of brands; (b) storage, handling and shipping of wine samples; (c) travel, accommodation and associated costs; (d) Participating Winery–specific marketing collateral, including promotional signage; (e) compliance costs associated with participation in any Event, for example certificates enabling Participating Wineries to pour wines if required for that Event, etc; and (f) any requirements specifically requested by the Participating Winery that are additional to what the Programme Organiser has identified will be provided to the Participating Winery as part of their Event Participation Fee. 5.5 Wineries who do not pay the Global Events Subscription will pay the Event Participation Fee plus a 100% loading per Event, plus any Late Registration Penalty if applicable.

5.6 The Global Events Subscription will be calculated as follows:

WINERY CATEGORY

2016-2017 GLOBAL EVENTS SUBSCRIPTION 1 MARKET

2+ MARKETS

$750

$1,500

Category 2 Winery (annual sales between 200,000 and 4,000,000 litres)

$3,000

$6,000

Category 3 Winery (annual sales exceeding 4,000,000 litres)

$6,000

$12,000

Category 1 Winery (annual sales not exceeding 200,000 litres)

5.7 The Global Events Subscription will be invoiced upon registration and is non-refundable in all circumstances.

5.8 If an Event has limited space or availability, priority will be given to Global Events Subscribers over Non-Global Events Subscribers.

5.9 If a winery is registered as a single market Global Events Subscriber (1 market only), and then decides to participate in Events in additional markets, they must upgrade to a full Global Events Subscription (2+ markets). Wineries cannot opt to pay the 100% loading on Events in any additional markets and remain a single market Global Events Subscriber (1 market only).

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6 EVENT PARTICIPATION FEE 6.1 A ll Participating Wineries, including Global Event Subscribers, must pay the relevant Event Participation Fee for each Event they register to participate in.

6.2 The Event Participation Fee differs across target markets and Events and is calculated according to the table size at which the Participating Winery shows its Participating Wine(s), and/or according to the number of Participating Wine(s) it shows. The Event Participation Fee for each Event will be specified in the relevant Event proposal set out in the Global Events Booklet.

6.3 Where Participating Wineries participate in an Event as part of a Joint or Group table, each Participating Winery will be invoiced its share of the relevant Event Participation Fee calculated according to the following formula:

{

{

5.3 Wineries who have paid the Global Events Subscription as part of a group (Global Events Group Subscribers) can only participate in Events as part of this group. Global Events Group Subscribers cannot participate in any Event as an individual winery.

Number of Participating Wine(s) shown by

Event Participation Fee

x

that Participating Winery

Total number of Participating Wine(s) shown at the relevant Joint or Group table

6.4 Where Participating Wineries register for an Event as part of a Joint or Group table, any Participating Winery that is not a Global Events Subscriber will be liable for a 100% loading fee on their share of the Event Participation Fee (as calculated in accordance with clause 6.3 above). This clause also applies when agents are registering on behalf of a winery or wineries.

6.5 Each year, the estimated Event Participation Fees will be set out in the Global Events Booklet and will be subject to exchange rate fluctuations and participation levels. While the Programme Organiser will make every attempt to ensure that Event Participation Fees do not exceed the published estimate, the Programme Organiser reserves the right to adjust costs where necessary. Increased costs will be invoiced following the Event.

6.6 A ll Event registrations received after the registration deadline will be subject to an additional 5% loading fee on top of the Event Participation Fee (Late Registration Penalty).

This penalty applies irrespective of whether the Participating Winery is a Global Events Subscriber.

6.7 The Event Participation Fee will be invoiced as follows: (a) 50% of the Event Participation Fee on registration; and (b) 50% of the Event Participation Fee 2 months prior to the Event (Full Payment Deadline).

6.8 NZW reserves the right to prohibit any winery from participating in any Event where that winery has not paid the Event Participation Fee in full by the Full Payment Deadline and no refund will be provided.

6.9 No Participating Winery shall be permitted to show wines on behalf of any non-Participating Winery. Any Participating Winery found to be in breach of this clause may be excluded from participation in the relevant Event and/ or the Programme and any Event Subscription and/or Event Participation Fee forfeited.

6.10 All Event registrations, unless otherwise indicated, must be made via nzwinemarketing.com. If a winery does not register via the website, or has not gained approval for Event participation from NZW, they will not be able to participate in the Event.

6.11 The application of the 100% loading on Event Participation Fees at each Event is at the discretion of the Programme Organiser.

6.12 After registering for an Event, no Event Participation Fee reduction is available if a Participating Winery decides at a later stage (e.g. during Event Update) to enter less wines or reduce the number of wines/number of tables/table size at an Event. The number initially registered will be the MINIMUM AMOUNT the Participating Winery will be charged. A Participating Winery can still enter more wines but they will be charged accordingly.

7 EVENT DATE CHANGES 7.1 Where venue availability (or any other factor) necessitates a change of date for any Event, the Programme Organiser will endeavour to give as much prior notice as possible to Participating Wineries in the case of the Event date changing.

NZW will not be liable for any costs or other liabilities incurred by Participating Wineries relating to the changed Event date (e.g. travel, accommodation).

8 CANCELLATION BY PARTICIPATING WINERY 8.1 Where a Participating Winery cancels its participation in any Event, any refund of the Event Participation Fee, or part thereof, to a Participating Winery who has registered for and paid the Event Participation Fee, shall be calculated as follows: (a) cancellation 4 weeks or less prior to the Event: no refund; (b) cancellation 4-8 weeks prior to the Event: 50% of the Event Participation Fee will be refunded; (c) cancellation 8-12 weeks prior to the Event: 75% of the Event Participation Fee will be refunded; and (d) cancellation 12 weeks or more prior to the Event: an administration fee of $85 (+ GST) will be charged.

8.2 If Event Participation Fee or part thereof has not been paid prior to the Participating Winery cancelling their participation, the Participating Winery is still responsible for and will be invoiced for cancellation accordingly.

9 CANCELLATION BY NZW 9.1 NZW reserves the right to cancel any Event if it, in its sole discretion, deems it necessary. NZW will not be liable for any costs or other liabilities incurred by Participating Wineries relating to the cancelled Event (e.g. travel, accommodation).

9.2 NZW will provide as much advance notice as possible to Participating Wineries in the case of an Event having to be cancelled.

10 GUIDELINES FOR TABLE OPTIONS 10.1 The general guidelines outlined below apply to all Events unless otherwise specified in Event proposals or by the Programme Organiser. Due to different Event formats and country specifications, in the case of issues arising the final decision is left to the Programme Organiser’s discretion. If you have any queries in relation to these guidelines please contact the NZW Global Events Team for the Event in question.

10.2 There are three options for participating in an Event by table: (a) Individual table (1 Participating Winery only); (b) Joint table (2 Participating Wineries only); or (c) Group table (3-5 Participating Wineries only).

10.3 Wineries who have not signed up for the Global Events Subscription will be charged a 100% loading fee for the cost of the Individual table, or, in the case of a Joint or Group table, on top of their share of the Event Participation Fee, calculated in accordance with clauses 6.3 and 6.4.

10.4 Invoicing will be done through one central New Zealand contact. If a Participating Winery is sharing a table and wishes to be invoiced separately from the other Participating Wineries on their Joint or Group table, they can do so, but will each incur an $85 administration fee and should indicate their wish to be invoiced separately when registering for the Event on nzwinemarketing.com.

10.5 There must be one point of contact designated in New Zealand and one point of contact in the specific market for all communications with NZW. 10.6 Each table (Individual, Joint or Group) will have brand exposure via invitations/name signs at the Event and an entry into the Event Catalogue which includes company logo, winery synopsis, contact details and a list of wines on show.

10.7 Due to space constraints at Events, a maximum of 2-3 Participating Winery/importer representatives is permitted behind the table area at any one time (unless otherwise specified in Event proposals/updates or by the Programme Organiser).

10.8 A Participating Winery/representative is required to attend the table area for the entirety of the scheduled Event

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- i.e. for those Events with trade and consumer elements a Participating Winery cannot opt to take part in only one of the two sessions and must remain at the Event until after the Event is scheduled to finish. If a Participating Winery chooses to leave a session, they will be charged an additional 25% of the total Event Participation Fee. 10.9 Each Event will specify the maximum number of wines that can be shown per table. Please refer to individual Event information.

Joint Table (2 wineries only) 10.10 Joint participation allows 2 Participating Wineries to present wines in an allocated space. Joint participation enables wineries to take advantage of cost savings by sharing the cost of a table.

10.11 Wineries wishing to sign up for a Joint table must contact the appropriate Global Events Team member in the first instance.

10.12 The 2 Participating Wineries sharing a table/counter will together be entitled to the same table space, catalogue space (including synopsis length), etc as an individual Participating Winery paying the complete Event Participation Cost.

Individual winery logos can be shown in the catalogue and on other such collateral.

Group Table/Counter (3-5 wineries) 10.13 Group participation allows 3-5 Participating Wineries to present wines in an allocated space under an umbrella brand.

Group participation enables wineries to take advantage of cost savings by sharing the cost of a table.

10.14 Wineries wishing to sign up for a Group table must contact the NZW Global Events Team in the first instance.

10.15 Groups are to have only one table name for entry into the Event and also for all invoicing. For example, the table name can be ‘Wines of X’ or a distributor name. Please note that there are physical limitations to the length of group names relating to counter signage, catalogue space, etc which are determined on an event by event basis.

10.16 The Group will be entitled to the same table space, catalogue space (including synopsis length), etc as an individual Participating Winery paying the complete Event Participation Fee. Only one table name, one logo, one synopsis and one set of contact details can appear on the group’s catalogue page and on other such collateral.

NZW Table 10.17 The NZW Table area is for Participating Wineries who are not able to attend and who cannot send, or do not have, an agent. Placing Participating Wines on the NZW Table/Counter gains exposure and often establishes agent/ distribution contacts. No Participating Winery representative

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or Participating Winery agent who has Participating Wines shown on the NZW table is permitted to pour these wines at this Event.

10.18 The inclusion of a NZW Table at Events is at the discretion of NZW. 10.19 Wine on the NZW Table will be grouped by varietal and poured by NZW staff or staff sourced by NZW. 10.20 Wineries participating on the NZW Table will have a space in the Event Catalogue to show Participating Wine details and contact details. Event Catalogues will be made available to all visitors to the table/counter, as well as winery brochures if supplied by the Participating Winery.

10.21 Contact details of visitors to the table/counter and feedback on the Participating Wines sampled will be provided to the Participating Wineries.

10.22 A maximum of 3 Participating Wines per Participating Winery is allowed on the NZW Table, unless otherwise permitted by the Programme Organiser.

11 ACCURACY OF INFORMATION, PUBLICITY AND CONDUCT OF PARTICIPATING WINERIES 11.1 Any advertising, promotion or publicity relating or referring to participation in the Programme must not be false, misleading or deceptive. Participating Wineries must ensure the information they supply to the Programme Organiser is truthful, accurate and not misleading. Participating Wineries must let the Programme Organiser know as soon as a mistake is discovered and the Programme Organiser will endeavour to rectify the mistake wherever possible. However, the Programme Organiser accepts no responsibility or liability for any loss or damage incurred through, or subsequent to, the use of an Event Catalogue and/or its contents.

11.2 The primary role of Participating Wineries at Events is to conduct business with trade, media and consumers who may be at such Events, including the pouring and tasting of samples. While tasting wine is an integral part of such Events, consumption must at all times be moderate and responsible.

The Programme Organiser reserves the right to exclude from any Event, any Participating Winery representative who is visibly intoxicated. If this means that a Participating Winery stand is left unattended, the Programme Organiser will endeavour to ensure that the Participating Winery’s stand is staffed and wines poured on the Participating Winery’s behalf.

If a cost is incurred in staffing the stand, this cost will be passed on to the Participating Winery in question. Exclusion of any Participating Winery representative from an Event shall be notified to the Participating Winery in New Zealand.

11.3 Participating Wineries must ensure that any service of wine (in the form of tastings or otherwise) undertaken by them is responsible and, in particular, that they seek to

prevent intoxication and refuse service to minors or those who appear to be intoxicated.

11.4 Participating Wineries must comply with the licensing arrangements at Event venues.

11.5 Participating Wineries must comply with the directions and requests of the Programme Organiser. Without limitation, directions and requests of the Board and the Programme Organiser may apply to the logistical and structural set-up of an Event and the conduct of the Participating Winery.

11.6 Any Participating Winery found to be in breach of these terms and conditions, or any Participating Winery who is found to have engaged in actions that may bring the industry into disrepute or compromise the integrity of the Programme as determined by the Programme Organiser, may be excluded from participation in the Programme and any Event Subscription and/or Event Participation Fee forfeited.

11.7 Where applicable, a Participating Winery must comply with any relevant legal requirements in relation to the service wine at an Event. For example, there are restrictions on pouring wine at events in New South Wales, Queensland and Victoria in Australia. Where any other cases arise, the Programme Organiser will endeavour to give as much prior notice as possible to Participating Wineries.

12 DISPUTES 12.1 The decision of the Programme Organiser in the matter of any dispute or doubt arising from the interpretation of these terms and conditions or in relation to the conduct of the Programme or any Event is final.

13 DEBT RECOVERY 13.1 If a Participating Winery fails to pay any Global Events Subscription, Event Participation Fee (including where the Participating Winery has cancelled its participation in one or more Events), or Late Registration Penalty within 90 days of the due date, the Programme Organiser may restrict that Participating Winery from participating in all Events until payment is received in full. In addition, the Participating Winery’s non-payment will be reported to the Board at the next Board meeting.

13.2 Debts outstanding after 120 days will be transferred to a debt collection company for recovery. The cost of collection may be recovered from the Participating Winery.

14 INSURANCE 14.1 The Participating Winery is solely responsible for arranging public liability insurance in respect of any loss or damage arising from participation in any part of the Programme. For the avoidance of doubt, the Programme Organiser will not be liable for any loss or damage caused or incurred by the Participating Winery from participating in any part of the Programme.

14.2 Participating Wineries should make themselves aware of what they are responsible for in terms of stock insurance. It is the advice of the Programme Organiser that all Participating Wineries should take out an ‘all risks’ business insurance policy on all stock entering the Programme. For the avoidance of doubt, the Programme Organiser accepts no responsibility for the safety or integrity of Participating Wines.

14.3 Participating Wineries should also be aware that both freight companies and organisers may have ‘limits of liability’ clauses on individual bottles which means they will only pay a percentage of the value of a bottle. It is therefore worth getting an ‘all risks’ policy to cover end to end.

14.4 Please be reminded of the necessity of taking out comprehensive travel and medical insurance for travel. We recommend that no one leaves the country without a robust policy including transport cancellation.

15 OTHER 15.1 Any freight service (storage, handling and shipping of wine samples) that are organised for an Event are intended for Participating Wineries and Participating Wines for that Event only. Non-participating Wineries cannot partake of this freight service nor can Participating Wineries include additional wine intended for other purposes unless agreed with the Programme Organiser.

Described as “the best Pinot Noir events on the planet�, this celebration brings together the very wines, people and places that benchmark New Zealand Pinot Noir.

Clear your calendar, book your tickets and join us.

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With representation in over 90 countries servicing a global network, we transport wines, beers and spirits on a secure and seamless voyage around the globe. Similar to the complexity of the products we ship requiring expertise, innovation and creativity, which is at the core of JF Hillebrand, we have commissioned a young artist with a similar philosophy that he has expressed through this original artwork.

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Š JF Hillebrand Group | 2016

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