now 2016
SPECIAL EDITION COLLECTION
LABELING
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PACKAGING
This is where your inspiration begins. Spain and Australia lead the way with some of the most captivating modern wine labels in the world. Modern labels imply that the wine inside is a step away and step forward from tradition, perhaps the wine is a unique variety, like Mourvedre, or a unique style, such as Vin Gris. Speaking of that, there is much more to do on those shelves. The world goes fast forward, so does labels. New generations are in search of visual communicating those labels. They want something fine, something unique and they want to be reflected in those bottles (inside and outside). That is exactly why we decided to present you collection to admire, edition to enjoy and style labeling to carefully think about. Enjoy!
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FINE
LABEL
Some labels just need to be simple as possible. Minimal as it is trully refreshing in sea of visual informations. Pick some inspiring light motive, that can trully represent your unique story and make you relevant. Visual design of a bottle is something that should make your customer take it of a shelf and read that story, something catchy, something reflecting. There is something about choosing one praticular color to dominate in non color design. Like that feather, makes you wanna feel like a feather after tasting that beautiful wine. It puts a story about lightness and inspiration into our minds. Statistics shown that putting a motive and a story like that into packaging makes sales rate go up higher.
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MONOCHROME
Every color has it’s own 256 variations. Use that advantage to harmonize perception of your customers. Sometimes people get tired in stores while searching for the perfect product to buy, so they choose exactly the one that is resting their sight at that moment. That’s why going monocrome in perfect balance and harmony will always work perfectly. Adding a Visual Identity to your drink is something to be slow at. The more ease you have with making it, the more branding is succesful. What is the message you want to imprint in it? What is the character of your targeted users? Communicate those trough vital Visual Identity. Having a targeted scenario is always working best. There are copywrighters who imprint a breathe of such stories into the products. But best if you’re the one.
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THEMATIC
Challenge your customers offering them reflection and whole palette of characters thru series. All human beings love animals. There is an interesting insight of some scientists that every human character can be identified and linked with one animal. Some people have strenght of a lion, and their look reflects that in visual manner. They litterally look like lions. And they are aware of it. And they are in constant search of their pack. Same thing goes with wolf and cats and birds even. Some people feel like a particular bird. In short, in some way we all identify with animals in one way or another. That’s why there is a whole small Universe of options into playing with that theme. In 2013. packaging with bird series of wine marked the best sale. Hmmm...
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FLORAL
Floral is always charming and catchy theme. We all interact with lively spirit of a nature. Theme that can bear the most color options and go fully vital imprinting a cheerful lively spirit into your buzz.
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UNIQUE
Going unique will never get old. Sometimes artists and illustrators are the best solution to create visual character that will simply make the product unique and special. People love to see art on unusual places. It gives sophisticated attribution to a product, saying at the same time “this product is a fine source�. On shelves where everything is fully organized, a product with a special rytmics like this one will definitely stand out. Sometimes playing with texture, embossing, contrasts and shines is better solution than playing with colors. There are alot of options to express your design with. But that is definitely something that needs to be set prior to designing. Color or no color...
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RELEVANT
Develop your strategy before designing. Think about your product before you choose to shape and develop it. Meditate! Do whatever it takes to create a spirit that really matters. Yes, spirit! Spirit is a gigantic thought to develop from. Give your customers what they need in a special way, something they never seen or tasted before. When it comes to spirits and drinks packaging, I still notice standard conventional products on shelves. Are you really affraid to create something new, something better? Something that will drive those bottle collectors to choose exactly your product?
Those generations who were driven by that conventional packaging even stopped drinking or even tasting and experimenting with new different products. Be sure they are resting in comfort zone of brands, like Henessy and Smirnoff. So don’t try to dwell your product by their visual packaging style. Do something new, something better! Express , experiment, enjoy, be driven by somthing new... With this spirit you will likely make a win-win product. Something that new generations will simply must have. Communicate that spirit toward Visual Reflection of such attitude. Be relevant!
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STYLING
Who are your targeted users? What style of music are they listening to? What movies style do they prefer? It can be very productive to set up those definitions as it can lead you towards successful designing style of your drink packaging. Communicate those styles with them. I don’t remember I ever seen a disco style label on the shelf, do you? But it would be super productive and effective to go in that way when thinking about making a label. And it would definitely secure you customers noone else have. Disco generation will always be somewhere out there. So communicate your desired users in their own style and language. Don’t skip to think about that. Be original and know your audience same time.
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PACKAGING
When you set up your audience you can make succesful product that will simply echo on those shelves. So do it., it’s simple. Good luck!
now 2016
SPECIAL EDITION COLLECTION
LABELING
PACKAGING
Be creative, be refreshing, be experimental in making your product relevant. Know your audience as they will define you rules and styles of your visual communication product. Sometimes cheapest investments are the most expensive one so stay smart when it comes to packaging. Hire professionals as there is so much relevant things to work on packaging. Should you need packaging of your bottle created with special attention, here we are. pr@o7design.com
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