Odesign - BUILDING BRANDS www.o7design.com
weareyour
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brandtheraphy
welcome! - BUILDING BRANDS -
We pride ourselves on being a friendly, honest, reliable visual communication design company and like to encourage a high level of contact between our clients and ourselves. With an emphasis on creative and intelligent design, backed by our strategic approach, we create unique and captivating design solutions that are to the highest standard, on time and on budget. We excel in original, intelligent and effective visual solutions in graphic design, brand development, website design, animation and video, photography, sound and interior designs. Making ideas happen and delivering them to the highest standard is an essential part of our design service. Our expertise and thinking are never restricted to one specific style; we focus on delivering innovative design ideas that gets you results.
whatis?! - BUILDING BRANDS LOGO VISUAL IDENTITY PACKAGING ANIMATION VIDEO SOUND PHOTOGRAPHY INTERIOR DESIGNS COPYWRITING GRAPHIC DESIGN WEB DEVELOPING VIRTUAL TOURS PUBLISHING
Don’t worry! We got it all covered!
Odesign
BRANDING Branding is about holistically defining the very essence of your business and applying it to everything you do, leading to a consistent and clearly defined experience for your customers. When branding is done right, the results for your business can be truly transformational. We can help you to develop a clear and coherent brand identity that expresses your essence and business properly.
Logo Design. Front and centre of any brand is the logo. People remember logos, so they need to accurately reflect your values and brand personality. We work hard to understand your business and your market, so that we can create a unique and distinctive logo that stands out from your competitors. What makes your business unique? Special? Different? Kickstart your campaign today!
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visualidentity - BUILDING BRANDS -
A visual identity is a way to represent the brand through critical components: names, logos, typefaces, and colors. In a broader (corporate) sense, it may include elements such as building architecture, color schemes, and dress code. That’s why we made compact team from all those fields expertise so we can build strong brand from the begining. It is creating all sorts of standards (web, editorial, video, etc..) Succesful brands often put a trademark protection on their identity. We put a lot of passion into every stage of our process – especially when building identity - that’s what we’re known for.
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10signs
YOUR WEBSITE NEEDS THERAPHY
1. Minimal visual content Don’t make your website another dry wordy web page, make it visual and engaging. Visitors often won’t be on your site for very long but if you have videos, images or infographics you can put your message across quickly and clearly. 2. Long sentences / pages The written word is still vital, but when it comes to your website, less is more. When customers visit your site, they want to find what they’re looking for quickly and easily. Having long pages full of content will turn away more customers than it attracts. 3. Not making it mobile first Mobile now accounts for 31 per cent of all UK web traffic1and it is only going to become more important. This means that to create an optimum experience for the user you need to have mobile in mind when designing your site. That means things like minimising drop down menus, optimising page size and creating a quicker, more fluid experience for the end user. 4. No copyright documents The website is yours and so is everything you write on it. Make sure you keep it that way. If you don’t want your content stolen then make sure you have copyright statements – and make sure they’re visible and up to date.
5. Not marketing your site You have a fantastic, well-designed, thoughtful and engaging website. What’s the problem? Nobody knows about it! You need to market your website to drive traffic towards it. You can have all the interesting content in the world, but if nobody can find it then it has as much value as no content at all. 6. Automatically playing videos/sounds When users land on your website they don’t want to be surprised by unknown sounds blaring out of their speakers. By all means use digital content (see point one), but leave it up to the user whether they want to watch it, otherwise they’ll end up leaving as soon as they arrive. 7. Constant pop ups Hands up who likes pop-ups? No one? That’s right, nobody likes Internet pop-ups. While the draw of earning extra advertising revenue might seem tempting it will probably lose more customers than it gains and is likely to damage your site’s credibility. Just leave the pop-ups to the East London hipsters. 8. Non-relevant content Remember when we said ‘less is more’ well it’s that important it’s worth saying it again. This website is your property and it is there to inform customers about your business and your products. It doesn’t need to tell witty anecdotes or show the weather forecast for next week. The more non-relevant content you have, the more diluted your brand message becomes. 9. Using free hosting accounts As a business owner you are of course always thinking about cost – and rightfully so, but web domains are not a huge investment financially speaking, and when you buy one, it’s yours. If you use a free hosting account, it can go down at any time and you often can’t do anything about it. You can lose your website, as well as your customers. 10. Not finding out who your visitors are The website is just the beginning of the journey for your customer, even if they do not buy anything from you, but they still have value. Give incentives that will encourage them to sign up for more information, discounts, updates etc. That way you have their details and you can continue the relationship after they have left the site.
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artofimage - BUILDING BRANDS -
Some say that images work via a second communicative system, one fully as expressive as natural language, but separate and structured independently of it. When it comes to creating an image, we put alot of attention to every single detail and pixel! Image speaks all languages, and every image speaks thousands words. WHat can be more challenging then creating an image people will admire and remember.Our illustrators, pgotographers, artists all work together when it comes to challenging image that needs to echo for a brand. WHeter it’s commercial, wallpaper or cd cover. There is infinite varieties in making an impact image and we love playing with all those varieties and media crossovers. WHether it is static or motion image it will be taken seriously to the max level.
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packaging - BUILDING BRANDS -
Is like perfecting the art of staying relevant. We take packaging very seriously. No discussion of packaging is complete without touching on design. That’s where we stand out in unique way. What it really comes down to more than anything else is staying relevant, and that applies to existing designs in need of a refresh every bit as much as it applies to game-changing new packaging technologies. Packaging is the most important communications vehicle we have, so it’s important that a package’s design, which is very much a moving target, evolve along with the lifecycle of the product. The goal is to pinpoint their unarticulated desires.
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Odesign - BUILDING BRANDS -
www.o7design.com pr@o7design.com 00385 91 583 5609 skype: o7design