The King’s Pyramid Promo Plan JULY 2012 DECEMBER 2012
Alist Designs 2012
Creative Brief This promotion plan will endure three phases. In the first phase a base will be created. The second phase will include the executions that make up the body of the entire promo plan. The last phase will be the peak of the promotion that is set to establish loyal followers, listeners, and overall fans of The King. Media outlets that will be used in this promotion plan are: YouTube, Facebook, Mailchimp, Twitter, Instgram, Hotnewhiphop, Soundclick, Reverbnation, Datpiff.com, etc. The strategy is to target listeners of the targeted music genre to increase web presence. Using creative tactics that will grasp the attention of the target audience, keeping in mind their interests. The third phase will measure the success of the campaign. An understanding and familiarity of who The King is and what he stands for will be accomplished. A buzz for his talents and music ability will be known and steps to continue his pursuit of success as an artist will continue with the created strong backing of loyal supporters/followers.
Promo Objectives Base - 1
Build - 2
Peak - 3
First Phase
Second Phase
Third Phase
(July 22nd - September 15th): To set up the base
(September 16th – November 17th): The Phase will
(November 18th – December 31st): During this pha-
of the promotion by creating accounts for The King
focus on PR executions that will deliver productive
se a loyal fan base should be established. During
to be utilized throughout the campaign. During
gains in plays, following, and overall exposure of
this phase an evaluation will take place to measure
the time of this phase executions will generate the
The King. Social Media outlets will be utilized along
the success of the PR efforts. This phase will also
number of followers for The King. The overall goal
with Creative Tactics to lure and latch Target Au-
transition into the introduction of the new music
of this first phase is to prepare and establish for a
dience.
group developed.
strong following that will be targeted when pushing out music, merchandise, etc.
First Objective: Creating the Base July August September
To set up the base of the promotion by creating accounts for The King to be utilized throughout the campaign. During the time of this phase executions will generate the number of followers for The King. The overall goal of this first phase is to prepare and establish for a strong following that will be targeted when pushing out music, merchandise, etc.
Preparation
Social Media Accounts and any other additional accounts will be created along with an excel sheet that
Generate Following
During this period the main focus will be to increase the number of followers on each Account made.
(July 22nd -July 28th)
(July 29th - August 11th)
Capturing the Target Audience (August 12th - September 1st)
will include all of the usernames and passwords.
(Actions such as: Adding/Sharing/Suggesting/Liking page on FB, Subscribers on various accounts, and generating the number of listeners).
The focus during this period is set to familiarize the generating audience with who The King is. Material such as his Biography will be pushed out along with other PR executions to get to know who the King really is. This will allow for a connection between the audience and artist. This will also give us an idea and more information on what Target Audience is working for The King. Another goal during this period will be to start and build fan email subscriptions (Getting to know the artist will also be executed throughout the Second Phase of the Promo)
Prepare the Target Audience
(September 2nd - September 15th)
During this phase fan email subscriptions will be utilized. News releases will be dispersed along with relevant News Updates about the King. The goal for this is to expose the King as much as possible to his Audience.
Second Objective: Executions to Build the Pyramid September October November
The Phase will focus on PR executions that will deliver productive gains in plays, following, and overall exposure of The King. Social Media outlets will be utilized along with Creative Tactics to lure and latch Target Audience.
Continuing to Capture Target Audience
Consistent posts will posted to Social Media sites to increase interaction and awareness. Daily Posts will
Continue to Prepare the Audience
Email Subscriptions will be continued to be utilized in pushing out new information about the King to the
Showcase The Talent
During this phase creative tactics will be used to showcase the talent of the King. Exclusive Freestyle
(September 16th – November 17th)
include relevant information about the King along with trending topics of the Target Audiences interest. (Introduction to who the King is) –video blogs using keek.com for fans to keep up with the King is doing.
increasing email subscribers.
(September 16th – November 17th)
(September 16th – November 17th)
Creatives
(October 28th – November 17th)
videos will be pushed through media outlets, Mixtape downloads will be pushed, designed lyric images will be posted to sites. (Other spontaneous tactics maybe executed during this period).
During this phase creative executions will take place to increase interaction between the artist and his fans. -Like page for an incentive
-Daily Thoughts/Rhymes
-Contests to get more likes on page
-Soundclick interactions (with likes and comments)
-Releasing of new tracks
(More creatives to be added as plan is in action)
-Documenting Japan life
Third Objective: Reaching the Peak During this phase a loyal fan base should be established. During this phase an evaluation will take place to measure the success of the PR efforts. This phase will also transition into the introduction of the new music
November December
group developed.
Growing with Loyalty
During this period The King should be able to rely on his fans to spread the word about his music and talents. This is where we will give the audience the power to share their infused interest in The King with
(November 18th – December 29th)
others.
Evaluation
Evaluation on all of the accounts made for the King will be analyzed. Information will be gathered on
(December 30th – December 31st)
the trends that worked and didn’t work for the King, along with the numbers that show how much of an increase the King has made through his following, subscribers, likes, etc. This information will be used as a resource for future reference.
Alist Designs 2012