IDEA #1 WHAT IS IT? Choice Map
HOW DOES IT WORK? Choice Map attempts to persuade vistors to even make a donation of 3p. If you do donate, putting money in the machine enables access to the Tate’s Limited Edition App and Online Access. This is communicated through a ticket system.
FEEDBACK COMMENTS
Acce
Our average visitor donation is 3 pence.
ss
Coppers would be great! Thankyou! You have access to our limited edition app! YES!
Not got much change? How about a tip? NO!
Tate is free! Will you make a donation?
IDEA #2 WHAT IS IT? Petition Wall
HOW DOES IT WORK? To raise awareness of the cuts to the arts and to start a fun conversation piece within the gallery. For a fee of their choice, people will be able to record their message to the Tate about the cuts and also listen to what others have to say. When they take part they will receive information about the new mobile app and a personalised loyalty card to use in the Tate coffee shop. This card will have a picture of them taken from their video on the back.
FEEDBACK COMMENTS
IDEA #3 WHAT IS IT? Mobile App
HOW DOES IT WORK? Contains news about the Tate, access to monthly, limited edition prints from artists that you can download for a fee of your choice, and feedback on how the Tate is using the money they raise from you for the better.
FEEDBACK COMMENTS
IDEA #4 WHAT IS IT? Growing Tree
HOW DOES IT WORK? This is a metaphor for showing people how a contribution can make a place grow. • The tree starts of as nothing. • As people add money it gradually starts to grow by parts of it illuminating using light.
FEEDBACK COMMENTS
Grow Tate
IDEA #5 WHAT IS IT?
3 Pence campaign
HOW DOES IT WORK?
• Get visitors to question the value of their visit. • Highlight that the average visitor donation is 3 pence (findings from our research). • Ask visitors to help us raise that amount. Ask for small change (coppers, etc).
HOW MUCH DO YOU THINK WE’RE WORTH?
• Design a box that encourages donation of small change (it may light up, have sound or a live feedback mechanism - like a counter)
FEEDBACK COMMENTS
OUR AVERAGE VISITOR
3P help us increase that amount
?