ARCHANA SONAVANE
2017 - 2018
PRODUCT PERCEPTIONS
H E L L O,
I am a designer pursuing my post graduation in Industrial Design from the Industrial Desig in Architecture from Sir JJ College of Architecture in Mumbai and later worked as an Archi embraced two distinct yet adjacent fields has helped me deepen my knowledge and love
I am passionate about designing simple, user-centric products that are both accessible inspiration directly from the rich, multicultural society we dwell in and try to challenge my principles, to develop products that can change the way we live and interact with our wor
I strongly believe in empathizing with the user and I try to bring in a youthful exuberance t
EDUCATION SIR. J. J. COLLEGE OF ARCHITECTURE, MUMBAI. 2010 - 2015 : BACHELOR OF ARCHITECTURE INDUSTRIAL DESIGN CENTRE, IIT, BOMBAY. 2017 - PRESENT : MASTERS IN INDUSTRIAL DESIGN
EXPERIENCE STUDIO PARAMETRIC ARCHITECTS, BANGALORE. 2015 - 2016 : JUNIOR ARCHITECT
SKILLS PHYSICAL
SOFTWARE
Visual Ideation and Creativity Problem Solving Team Work Rapid Sketching and Rendering Presentation and Communication Ability to Interpret and Analyze Data Modeling and Prototyping
Adobe Photoshop Adobe Indesign Adobe Illustrator Solid Works Key Shot Fusion 360 MS Office
gn Center, IIT Bombay. I graduated itect for a couple of years. Having for design.
and enhances lifestyle. I find my y devotion to design rld.
to all my projects.
CONTENTS WORKS | ACADEMIC
SPIFFY
HUARACHES
POD
Mug Design for the Elderly
Sandals for Endurance Running
Furniture for Children
HELIOS
SPIDER GUARD
PRODUCT SHOOT
Lamp Design
Redesign of an Extension Cord
Product Photography for the Deniable Studio
WORKS | NON ACADEMIC
SKETCHING
PHOTOGRAPHY
Live sketches of places and buildings
Portrait and Product photography
C E R A M I C B A L A N C E
S P I F F Y
SCENARIO As people grow old it becomes difficult for them to carry out their day to day activities. Their body becomes weak and their limbs tend to tremble. Impaired motor and cognitive functions hamper their ability to hold things.
AIM To suggest a playful solution to the issue of spilling beverages due trembling hands faced by the elderly. To enrich their experience and restore their self-confidence making they feel dignified.
Inspiration Soft. Talking of softness of the form irrespective of the physical texture. Dynamic. Talking of formal dynamics.
CONCEPT IDEATION Taking inspiration from the mood board to develop concepts with better grip and stability.
PROTOTYPES in Thermacol
FINAL CONCEPT The idea of tilting the mug springs from the fact that vertical objects tend to fall flat easily on being hit. The thought of making the product fun, playful and dynamic plays a major a role in the ideation of this form. Weight at the base
Video shows the functioning of the concept.
The mug springs back to the original position
Concept Ideation Weight is added to the base to maintain the centre of gravity considering the self weight of the mug is very less (foodgrade plastic). The weight also provides better stability to the trembling hands. Due to the weight at the base the mug springs back to its original position even on being hit.
Form Development Round base tends to roll over when placed on a flat surface. Top of the mug modified to understand the liquid level better. The base is chiselled at various angles to achieve better stability.
Handle Explorations The handle was designed keeping in mind the ergonomics for trembling hands.
SPIFFY -
Spill Free for Trembling Hands
USP
The product is playfully spill free. It is designed to establish a sense of normalcy for the elderly. It is an interesting solution that everyone would want to experience. A formal variation with less volume has also been explored for beverages like tea. Brand Name
The brand name of the product has its origin in its USP. It is called ‘SPIFFY’ which stands for spill free. Playful, simple and easy to remember.
Brand Logo
The logo is inspired from the form of the product itself. The dynamic lines give it a sense of energy and movement which is the USP of this design. It also signifies the letter ‘S’ which stands for the brand name ‘SPIFFY’.
THE HANDMADE
HUARACHES
Inspiration Drawing inspiration from the traditional Mexican Huaraches
This simple sandal is perhaps one of the oldest human inventions. Human beings have used to protect the bottom of our feet. This gives us a huge advantage in many environments. • • • • •
These provide a good grip on the feet. Give a good support to the sole while walking as well as running. The simple knot for adjustability is a hassle free design. These can be made as a diy for everyday use. Each pair is custom made for the different feet sizes for better fit and comfort.
AIM
The aim was to explore the concept of pain free barefoot running. This simple desire led to learning as much as possible about natural running form, the natural selection of footwear, and the evolution of human movement.
• • • •
Made for Indian size 4 of feet. The bow is extra leather in case the knot gets cut or gives way. Extra strap for better grip. The Straps are temporarily tied with a polyester thread at the junctions where the leather bends for it to take shape. • The entire leather strap is oiled for it to soften and take the shape of the feet.
These pair of Huaraches were built using rubber an
The design of the knot facilitates adjusting the strap to tig
This pair consists of rubber soles hand cut from a rubbe straps are a single strip of leather that is woven in a pa com
nd goat leather.
ghten or loosen.
er sheet and the articular way to mplete the loop.
P
O
D
SIZED WORLD
Inspiration
Playful as a functional experience and formal expression
Visually Lightweight to make smaller spaces appear bigger and spacious
INTRODUCTION
The aim of this project is to design a furniture for children between the age group of 6 to 10 years, that also challenges the conventional kid’s furniture available in the market today. The design process involves the translation of “playfulness” as an experience rather than just a formal expression. It also takes into account the need for a design solution, that is space saving and grows with the child, while giving them a sense of independence and belonging. As a part of the process, studies were conducted directly with the children, in their homes. This helped in providing clarity on their requirements and also established spatial context. A major challenge was in tackling aspects of packaging, transportation and assembly. The exploration takes all of this into consideration and provides the user with a simple, playful and practical solution that effectively caters to a child’s growing needs.
INITIAL
Based on the mood board study this option was developed to explore how spaces could be incorporated in furniture, without occupying a lot floor space. This assembly was imagined to be a space of 2m by 2m to incorporate the experience of playfulness and the necessary functions would be a part of it. It would also incorporate a swing and monkey bars for children.
L IDEAS
Working on similar lines this option was developed to reduce the foot print of the furniture to occupy the space that a closet would take. This assembly measures 1.5m by 0.5m with a height of 1.8m This also incorporated a hammock for leisure and tent to create more intimate spaces for the child.
STORAGE BOXES
STORAGE SHELF WHITE BOARD SEATING ARM CHAIR
STUDY TABLE FLOOR SEATING
FUNCTIONS PUT TOGETHER IN AN ASSEMBLY FOR USER TESTING
• The design was developed by putting the necessary functions together in a basic cuboid to build a rig for user testing. • The cuboid was to be close to the footprint of a worktable or closet in a household for the purpose of saving space. • The functions incorporated in include a slide out table with floor seating, a sitting space above the table that could double up as a tent, a hammock for relaxed sitting based activities, a white board to write or draw on and storage shelf on top where in books or toys could be stored into designated boxes and placed. • The assembly was also accompanied by a floor chair as an accessory. Flexibility of adjusting the table at various heights for multiple age groups was also provided.
RIG BUILDING and USER TESTING
Building the rig gave a better sense of space and proportions with respect to the user scale. It helped understanding the amount of stability required and the role the weight of the plywood members played in the stability. The strength required for the stitching in the hammock and how colors can completely change the experience of the product.
IDEA REFIN
OPTION 1
This option considered a sitting space on top which could be doubled up a tent for children to climb and sit on top. The thought was triggered by the experience of sitting on upper berths in long distance trains.
OP
The depth of the top also helped the form box like look and ga lines to make th inte This optiApletely g light to r
NEMENTS
PTION 2
p shelves was reduced. It m to break away from the ave a dynamism to visual he overall form more eresting. getting covered to allow reach it better.
OPTION 3
In this option an attempt was made to formally balance the hammock that was that projected out from rest of the assembly on the opposite top corner. This also gave more space for the child to sit on top and could become a tent. .
OPTION 4
The idea was to have an assembly which could be placed anywhere in the house that became a complete space for the child. Another reason to incorporate the bed was that a lot of times children tend to use the bed or floor to study or sit and play. They could also lie down and read a book. Socially this assembly made it possible for more children to sit together and play or interact.
OPTION 5
The idea of bunk bed was explored in this option. A full size bed on top with other functions lying below it. The round swing is provided to break the monotony in the form.
FINAL CONCEPT Option 4 was chosen as the final concept based on following criteria This concept was found to be compact and space saving It provided the tent, hammock and the freedom to sit on the bed Safety was taken care of the bed gave a better stability and no climbing involved. The overall orientation of spaces was found to be interesting. Socially it had a better potential.
The hammock can be detached to form a full sized bed as the child grows. It has a slide out table which can be adjusted at various heights as per the child’s height requirements along with a floor seating. It also provides a flexibility to raise the table to use it with a chair instead of a floor seating. The storage on top has a better accessibility using the bed. The space under the bed and hammock can also be used as storage.
The arrangement of functions provides better opportunities to socialize for the children . The tent can be rolled up to open up seating space. This assembly when place within a room functions as complete home for the child with all the functions a child would need. The bed extension becomes a backrest when hammock is in use. The tent can be pulled down to form a cozy intimate space for the child. The table slides in to clear up space.
The process to design the logo involved an attempt to depict the formal language of the product graphically.
Brand Name The product is named ‘Pod’. It is a ‘Pod sized world’ that the children can call their own. This world has no boundaries as its utility is left to the child’s imagination. It can be a space for study during the day or a camp for bed time stories by night. Pod adapts to the child as he grows, making it long lasting and reliable.
Brand Logo The logo is inspired from the front elevation of the product. The idea was to showcase the brand name and philosophy (the element of space) of the furniture graphically while keeping it minimal and playful. The color yellow of the letters ‘P’ and ‘D’ is inspired from the hollow pipe members of the furniture and the letter ‘O’ comes from the opening in the tent and is colored red like the shelves in the furniture. The appearance of the letters resemble the hollow sections used to build the framework of the furniture.
A N G L E D LUMINANCE
H E L I O S
AIM To design and build a working lamp as a part of Workshop Skills Module. It was mandatory to use metal sections for the stand of the lamp and a 3V led as the light source.
CONCEPT IDEATION Most lamps available in the market have adjustable joints . Here the idea was to explore the rigid joints to build a design concept where fixed joints are used to explore various possibilities of angled forms. This product was to be fun, quirky and energetic.
HELIOS -
Angled Luminance
Prototype Building The Lamp was built in three parts • Base • Stand • Head The base and head were built in 3mm thick styrene and were later finished with NC putty and 2K Acrylic paint (glossy finish) . The head has a an acrylic slide on cover to diffuse the light. The stand was made from 10mm*10mm aluminium box sections riveted at the junction. This was also later finished with putty and paint (matte finish).
Base and head have slide out covers for easy maintenance.
The exaggerated detail at the joint to provide a finished look.
S P I D E R G U A R D
AIM To redesign the spike guard using techniques such as SCAMPER as a part of a Creative Thinking Workshop of Product Design Module. Here I was looking at developing a fun USB Extension for a Studio or a Start-up.
CONCEPT IDEATION To design a playful and interactive product I came up with a concept that combined the regular usb extension with a spider. This was to hang from the ceiling over a work desk in the studio like a spider for easy accessibility and use.
Prototype built in Styrene
SPIDER GUARD The concept of hanging from the ceiling ensured that the wires were kept off the work desk to keep it clutter free. The Legs of the Spider hold the USB ports for charging. These are a bendable and can be pulled towards oneself to establish multiple connections.
Prototype Building The Spider Guard was built using Styrene . The body and the legs were then finished with putty and paint. The legs are hinged at three joints to facilitate easy movement and access of the ports. The hinges are inspired from Lego.
P R O D U C T P H OTO G R A P H Y
The product was to be clicked in different environments and context. The Copper and Wood Pen-pot in this picture was shot in natural light using the Canon 1200D with shutter speed 1/60 sec at f/8 and native ISO of 200.
Product belongs to the deniable studio.
This image was shot in a library set up with the existing artificial lighting of the space.
I N T E R E S T S
Photography One of things I do when I travel is click a lot of pictures of the local products, textures, colours, etc around me. I believe we as humans have been designing products since forever and that necessity is the mother of all inventions.
Product called ‘Jaata’ used for grinding grains to make flour in villages of Maharashtra.
A bench made out of raw teak wood by one of the villagers in Palghar District.
People Photography For me photography is a tool to understand people, to capture their expressions and behaviour. It helps me observe them better and also document all the interesting people I have met.
Sketching Places and Buildings Being an Architect has always inspired me to observe more and sketch more. I believe its the best way to free ones mind.
T H A N K Y O U Contact : Archana Sonavane Mail : archana.22.sonavane@gmail.com Mob : 09167436266
