Meet the Irish Cancer Society
Meet the Irish Cancer Society Who are we? The Irish Cancer Society was founded in 1963 to increase awareness about cancer in Ireland. We have worked for and on behalf of people in Ireland affected by cancer. Since then it has become the national cancer charity providing information and services to cancer patients and their families.
What we do? We strive to ensure that fewer people in Ireland get cancer and that those that do so receive the best care, treatment, information and support.
Where are we going? Our vision and our ambition is nothing less than a future without cancer. In our strategy statement for 2013-2017, we have set our sights on four big goals which will make a significant difference to cancer in Ireland, to patients and to their families.
Goal 1. Reduce the risk of cancer
Goal 2. Improve the lives of people affected by cancer
Goal 3. Lead excellent collaborative research Goal 4. Inform and influence public policy
We have established
four critical goals,
each of equal importance which weave the pathway to a future without cancer.
Cancer is everyone’s business
Together we are stronger than cancer. Cancer in Ireland Ireland currently has one of the highest and fastest rising incidences of cancer in the world. By 2020 there will be a 25% increase in the number of people affected by cancer.
25%
2013
2020
30,000
40,000
INCREASE in the number of people diagnosed with cancer
Common Goals Many people working in your organisation are either directly or indirectly affected by cancer. By joining forces with the Irish Cancer Society your business is being positioned as a leader in the fight against cancer. Working together, as a team, will ensure that our health promotion message about healthy lifestyles and reducing the risk of cancer will become an integral part of your organisations culture. Teaming with us will boost morale among your employees by getting involved with a wide variety of high profile fundraising campaigns and volunteering opportunities. We know that every business has its own set of goals which is why we treat every partnership as unique. Our dedicated team will work alongside yours to develop a strategic partnership to achieve our common goals and provide mutual benefit to both organisations. By partnering with the Irish Cancer Society, a reputable and well respected charity in Ireland, your company will make a significant contribution to the fight against cancer.
To meet with us and discuss how your company can join the fight against cancer call us today on: +353 1 231 6621 or email corporate@cancer.ie
Lead the fight
Corporate Partnerships; Lead the fight Your business is successful because of people; employees, shareholders, customers and suppliers. So many of these people have been touched by cancer. Your support of the Irish Cancer Society will resonate with them and beyond. Partnering with the Irish Cancer Society is an unequivocal signal that your business takes responsibility towards the wider community very seriously.
Working together We know that every business has its own set of objectives, which is why we treat every partnership as unique. Our dedicated team will work alongside yours to provide PR and develop a strategic partnership that provides mutual benefits.
How to get involved Our mission and our ambition is to eliminate cancer. We are working towards a future without cancer. Nothing less is good enough. Your organisation can be a leader in the fight against cancer by partnering with us in a number of ways; • Corporate Partners Charity of the Year. As your chosen charity we will work closely with you to customise your calendar of events; which incorporates fundraising activities, cancer awareness months and volunteering opportunities. • Employee Fundraising. Engage your staff in our fun and exciting fundraising campaigns throughout the year or we can also provide support and guidance for your own fundraising activities. • Payroll Giving. An effective and easy way for employees to donate to the Irish Cancer Society on an on-going basis. • Corporate Sponsorship The Irish Cancer Society has many sponsorship opportunities that can attract national and regional media attention. To learn more about these opportunities contact Emma Barrett, Corporate Partnerships Manager at the Irish Cancer Society. • Cause Related Marketing. The Irish Cancer Society has forged many successful cause related marketing relationships. By partnering with us you will enhance your reputation and brand value in the market. Our team will provide the support you require to promote your marketing initiative. • Volunteering and Team Building. There are a range of opportunities for individuals or team to volunteer at the Irish Cancer Society, To find out more about the opportunities available email corporate@irishcancer.ie. • Health Promotion. Workplace health promotion promotes positive health for both employees and employers. Our programmes educate employees about healthy lifestyle choices as well as early detection and prevention. Contact us to learn more about health promotion in your workplace.
A compelling case
Case Studies The company we keep The Irish Cancer Society is proud to have relationships with business who support our work and who work alongside us to achieve our goals. These relationships offer real benefits to our partners in helping them connect more deeply with a broader customer base and in enhancing their public profile. Our partners range in size from 50 to 5,000 employees and we work together in a variety of ways. Some of our partners would like to share their story with you.
Musgrave Group The Musgrave Group supports us in a variety of ways. They organise events for our benefit, including the annual Musgrave SuperValuCentra (MSVC) Triathlon and the sale of the pink items in Centra locations across Ireland in aid of Action Breast Cancer. Musgraves staff also run marathons for us, organise walks and support our Daffodil Day, Get The Girls Day and Movember campaigns.
Citigroup
Citi employees raised over €40,000 for Daffodil Day 2011. Events and activities took place throughout the day, culminating in the annual ‘Citi’s Got Talent’ event. Citi staff also volunteer for us throughout the year in our warehouse, helping support our street sales for our flag days and with our cancer support programmes.
Procter & Gamble Pfizer Pfizer generously provides a multiyear grant to the Irish Cancer Society. This is centred on the creation of an Irish Cancer Society support group network model that will improve the effectiveness of many cancer support and self-help groups in Ireland.
Procter & Gamble’s Gillette Campaign in aid of Action Prostate Cancer: In 2010, Gillette teamed up with Tesco Ireland to raise funds & awareness for prostate cancer. From the sale of Gillette products sold in Tesco stores, more than €22,000 was raised and the campaign, featuring Brian & Frank O’Driscoll, lifted the profile of prostate cancer across Ireland.
Cause related marketing
Cause Related Marketing We know that businesses are always looking at new and emerging trends that may provide opportunities to successfully promote their business. Cause-related marketing has been shown to increase the attractiveness of a product or service by offering a donation to a charity like the Irish Cancer Society. This form of marketing benefits the charity, the business and the consumer.
Benefits of partnering with the Irish Cancer Society By associating your product or brand with the Irish Cancer Society you will… • •
•
get your brand in front of your target market and house-hold decision-makers gain support from our Communications team in generating media coverage for your campaign drive awareness of your brand thru our social networks; 60,000 facebook and over 10,000 twitter followers use our logo to create an association with your brand promote your brand on our website increase public awareness of your willingness to support a cause close to most people’s hearts inform the public that your brand is socially responsible;
•
help the Irish Cancer Society achieve our vision of a future without cancer.
• • • •
We support you every step of the way. The Corporate Partnerships Team at the Irish Cancer Society will work alongside you to tailor a cause related marketing campaign to suit your needs; one that will maximise the benefits to your business, your consumers and our charity. We will provide… • a dedicated person within the Corporate Team to work with you to tailor the partnership and work with you to ensure that the campaign is a great success • support from our Communications Team in customising a media campaign which will drive awareness of your product and brand to your target market • access to our digital and social media channels to gain mass reach 1. 60,000 Facebook Followers 2. Over 10,000 Twitter Likes 3. 50,000 unique visitors on our website each month • our logo to use for your marketing collateral or point of sale materials “GHD are proud to be entering our seventh year of partnership with the Irish Cancer Society. We are extremely passionate about raising money for breast cancer charities in both the UK and Ireland and helping spread the message about breast cancer awareness, which touches the hearts of so many people. To date, thanks to our supportive salons in Ireland, we have raised over €400,000 for the Society and we look forward to a continuing partnership and to supporting them every step of the way in their mission to develop world class cancer services in Ireland” Nick Higgins, UK and Ireland Managing Director
To discuss this further please contact Emma Barrett at 01-231 6621 or email at ebarrett@irishcancer.ie
Real Services
Real Services Our goal is to play a vital role in achieving world class cancer services in Ireland, to ensure fewer people get cancer and those that do have better outcomes. We aim to achieve these goals through a range of services which we provide free of charge. We have a range of established and highly valued programmes and services, some of which are outlined below;
National Cancer Helpline: The Irish Cancer Society’s Cancer Information Service offers free, confidential advice, support and information on any questions about any cancer. In 2012 we received over 22,000 calls to the National Cancer Helpline Freefone 1800 200 700, which is staffed by specialist cancer nurses
Night Nursing: The Irish Cancer Society’s Night Nursing service is the only night time palliative care service in Ireland. We have 220 nurses working for the Irish Cancer Society with 23 nurses working in homes all across the country on any given night. In 2012 we provided more than 8,400 nights of care to over 2,100 seriously ill patients.
Daffodil Centres: Daffodil Centres, located in 9 major hospitals around Ireland, received over 11,000 visitors in 2012. Specialist nurses provide cancer patients, family members and the general public with information about cancer prevention, early detection diagnosis and cancer treatments.
Care to Drive: Care to Drive is an Irish Cancer Society service that provides transport for cancer patients to and from their hospital treatments. In 2012, 402 drivers drove patients on 6392 journeys to and from treatment.
Public Awareness Campaigns: The Irish Cancer Society educates the public through our awareness campaigns and the distribution of leaflets and booklets to hospitals, GP’s, communities and companies throughout the country. Our Health Promotion Department supports Irish organisations in their efforts to promote healthy work environments through workplace setting talks and information stands. Advocacy: Through advocacy the Irish Cancer Society have influenced the workplace smoking ban, the introduction of warning images on cigarette packs, the extension of the age of breast cancer screening and have secured a commitment from Government for bowel cancer screening. Research: The Irish Cancer Society funds vital research that will have a significant impact on the diagnosis and treatment of cancer; 650 important research findings have been published in over 250 international journals. We are the leading voluntary funder of cancer research in Ireland.
Calendar of Campaings 2014 Daffodil Day Join the growing army of Companies who support our biggest fundraising campaign organising the most amazing fundraising events around Daffodil Day.
Lung Cancer Awareness
January
Why not host a smoking cessation week at your workplace and encourage your colleagues to give up!
February Shave or Dye If you want to get ahead get a haircut (or colour).Can you and your colleagues can rise to the challenge? this year?
March
April Women’s Mini Marathon Join our Mini Marathon Team and help raise much needed funds for the Irish Cancer Society. Get a group of your female colleagues together and walk, jog or run it. Make every step count!
Bowel Cancer Awareness Month Create greater awareness in your workplace of bowel cancer, the second most common cancer in Ireland and ensure more people have successful outcomes.
May Sunsmart Campaign Why not host a Health Promotion event to raise awareness and promote safety in the sun? Our Sunsmart focuses on the importance of early detection and awareness of skin cancer and promoting the Sunsmart Code.
June
Calendar of Campaings 2014
Movember Go and grow this Movember to create awareness about prostate cancer and raise funds for the Irish Cancer Society. So get the gang onboard and see who’s game to sport the craziest Mo.
The National Conference for Cancer Survivorship Support the presentation of the best international evidence and public policies that can reduce the risk of cancer at this two day conference
December
November Corporate Christmas
October
Giving a gift to the Irish Cancer Society in your clients name is a great way to make a difference and people genuinely appreciate the gift of a donation made in their name.
Relay for Life If you’re passionate about fighting cancer, gather a group of people and start your own Relay For Life event.
September Breast Cancer Awareness Month Show your support and go Pink to raise funds to help us continue to deliver crucial service to women with breast cancer and their families.
August
July
Run4Life Are you ready for the ultimate challenge of a marathon or triathlon this summer? Then get into training and Run4Life to support the work of the Irish Cancer Society!